June 22, 2026

Universal Kids Resort: What Is Universal Thinking?

Universal Kids Resort: What Is Universal Thinking?
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Universal has priced its new Universal Kids Resort 50% above local family-market alternatives, but does it justify the markup?

The 20-acre Frisco park opened for press previews this week ahead of its July 1 launch, priced from $54.99 on weekdays to $79.99 over Labor Day weekend, and aimed at children aged 5 to 9. A family of four runs about $220 to $320 before parking and food, against $50 to $130 at local zoos, museums, indoor water parks, and family entertainment centers, most of which are climate-controlled or shaded.

Universal spent the last decade positioning Epic as the premium ceiling of the brand, and selling a cheaper, simpler product under the same flag undermines that positioning. The cleaner play would have been to ship this park under a different name. Kids at this age enjoy anything, including the free Frisco splash pads down the road, and a paid family day depends on whether the trip works for the parents, too.
Meanwhile, Epic Universe announced Universal Celestial Goodnight, its first nighttime spectacular debuting July 7, with 600 synchronized light fixtures, 350 large-scale fountains, 7 million LED lights, and a fireworks finale across Celestial Park.
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WEBVTT

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Oh my goodness. From our studios in Los Angeles and Tampa.

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This is green Tag Theme Park in thirty. I'm Philip

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from Ganta Mighty and Controls, and I'm joined as always

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but my delightful co host, the amazing Scott Swinson of

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Scott Swinson Created Development. Here on green Tech, we look

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at the top news each week and we explain why

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it matters to industry professionals in the themed entertainment in

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the theme park space. And this week we have been

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asked by many people, and of course it is the

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major news is that a Universal Kids res wort has

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opened for press previews. We have a lot of coverage,

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both video and written coming out from Universal's newest foray

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into the family market, I guess in the DF in

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the Texas region. Right, So we'll talk about that and

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then we'll just see how far we get with other stories, right, Yeah,

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so right. I honestly don't know how long this is

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going to take because it's kind of like on its surface,

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I think that we all kind of know that nobody

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seems to like it, as in from a visual or

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from a that standpoint, But I think it's I guess

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I would like to approach. It just me personally from

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the nuance of like, this is meant for kids, so

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we kind of have to take our adult hats off

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and say, this is meant for kids like five to nine,

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and it's meant to be a local family park. Just

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a lot of interesting things, like the park has weird

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zoning requirements with the city, so it's not allowed to

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open till ten am, and most days it closes at

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five pm.

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On weekends seven or eight pm. Targeting kids. That's completely fine.

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Right, except that it is there's no shade and it's

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really hot in Texas.

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I haven't gone there yet, yeah, So I think it's

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also I think it's also important to recognize though, that

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this is you know, Universal has a bunch of different

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buckets that they operate in, and this is not necessarily

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even in the theme park bucket. This is in the

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I can't remember what they call it, but the outreach

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bucket this falls under the same buckets is Monsters, Monsters Unleashed, No, yes,

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the biggest.

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Thing horror yeah.

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Is the riot yeah yeah yeah, and Horror Unleashed is yeah.

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So I think it's that's interesting parallel. I think these

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are similar in that I think the biggest issue, Like

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I don't, I don't objectively.

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Speaking for I was gonna say, before we start, before

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we start dissecting this, Philip, maybe we should talk about

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what people are saying about it. I mean, let's let's

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start there, because I I think that we can justify

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away all of the not so positive comments. But let's

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hear what some of the positive comments are. Number One,

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no shade, and I've heard that multiple times. I've read

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that multiple times. Obviously I was not at the press preview,

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so I did not see it, but that is what

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I have heard many many times. And I think the

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term under themed has come up several times.

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Right, I think the those are the biggest, So lack

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of shade and under theming have seemed to be the biggest. Also,

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everyone calling it like a like like it's on theming

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for a prison, or that it is it's a Timu park,

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or it's what happens when, uh, you know, you build

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a theme park using Amazon delivery services.

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You know, there's a lot of.

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Like people kind of pointing out that it's very basic.

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You know, a lot of the like the the Shrek

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ride is basically just flats you know that are that

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are propped up and painted, and a lot of people

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saying it looks like someone's backyard, like they their neighbors

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do better, better rides, So there's a lot of that

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going around. On the split side, it sounds like most

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of the people that took children like the children seem to

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have fun. But of course the biggest counterpoint to that

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is that that age group has fun with anything. So

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I think that's that's more the lens I wanted to

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analyze it on is like, here's what people are saying,

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but these are all adults. The kids are having fun,

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and the kids, of what matters, accept that, which is fine.

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So in that way you could say it was successful.

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Accept that.

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I think you need to look at it in the

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context of families in the area, and that's what I

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researched most is thinking about let's assume that those kids

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love it. Okay, great, but those kids probably also like

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cardboard boxes that you know, they could just hang out in.

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Like I mean, this is the perfect this is the

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perfect example of Christmas morning where you you open the

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big toy and the big toy gets Oh, I got

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the big toy, and the rest of Christmas Day is

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spent playing in the giant box that it came in.

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So that's exactly how I was thinking about this, right, Yeah,

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so that's that's what I.

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Looked at it.

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You also you also have to recognize when when the

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first when the first Lego End Parks opened, some of

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the same comments came out. Is that you know, this

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is not this is not fully fully envisioned, this is

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not fully fleshed out. But the kids don't care. The

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little kids don't care. I also think that I also

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think that Universal is its own worst enemy in the

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fact that it put the Universal name on it. Now,

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I will say, because people have come to expect very

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high quality, the cutting edge animations, animatronics, that sort of thing.

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Uh a lot of a lot of high end whiz bangery.

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And I think that it's interesting because the things that

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happened with Epic Opening and people, the things that people

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didn't like about Epic Opening are some of them are

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very similar. But it's also like you know, you've heard

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me rag on the on the Monster's ride at Epic

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because they've got great animations, great animatronics next to pipe

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and drape, it seems unfinished. Now had the whole thing

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been flats and I would never have noticed the pipe

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and drape. So they've set up their expectations for their

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for the Universal park goers to be so very high

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that when you see the name Universal attached to the

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park and it's not that level, you kind of go, oh,

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it's that.

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Well, I think it's I agree with you.

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What I want to add is another dimension, which is

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something that was brought up by Theme Park Insider where

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they basically here's the quote he said before we got

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into the park. A representative from Universal said this park

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was meant to be a gateway to the immersive thematic

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experiences the company has become known for. They also said

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that this was meant to be a gateway to the bigger,

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better resorts offered in Orlando and Hollywood. I think the

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problem is our perspective as industry people is that this

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is an embarrassment.

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That's that's I think that's pretty universal.

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I don't think anybody that's a professional would say this

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is not embarrassment from a from a theme park theming level. However,

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if you think about it, just as local families that

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have never been to a Universal, maybe they have a

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different mindset. But to your to the point you were

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just kind of making. It's like, is is this park

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two under themed to represent Universal as a brand? So

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will it actually end up discouraging people from going to

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So Universal just said that Epic is going to make

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them a week long vacation, so you could go there.

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So in theory, you know, you could see what Universal

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just said. The representive said, it's become a gateway to

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the immersive thematic experiences the company has come known for.

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If this is if your local and you go to

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this park and you're like, oh, this is what Universal is,

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I'm not sure you're gonna now decide to pay for

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a week long vacation to go to Orlando if you

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think that this is what Universal is.

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So I think that's I think that's that's where I'm going.

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That's right, That's where I'm going.

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And and why I'm what I'm wondering is you know,

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and again perhaps hindsight is twenty twenty, but if I'm

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looking at it going Okay, we're not going to quite

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invest in the A level theming, the A level attractions

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that people expect from the Universal brand. Why wouldn't they

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have opened it under an umbrella company? Why wouldn't they

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have opened it and just make it and just make it,

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you know, even if they called it epic, epic kids

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resort or fun Fun, something Universal aligned, I don't know,

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but not make it because I mean, we all know

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that that there are brands and sub brands for pretty

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much everything, and you know, the top line, the top

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line brand is going to be the top line brand.

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If you can introduce people to the brand without saying

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this is the be all and end all, it does

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then serve that purpose. I will say that this quote

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that you just shared with us, to me, this sounds like,

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oh my god, we have to come up with an

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excuse as to why it looks like this, And you

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know why it looks like this, I don't know. I

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do not believe, in my heart of hearts that this

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was the intent. I do not believe that it was

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designed to be a lesser than Park. I think the

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intent was to make it something that was that would

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represent the Universal brand. But for some reason, be that

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budgetary or timeline or I mean, we all know the challenges.

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That can happen, ended up being.

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Absolutely I mean, there's a million and one things. There's

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a million on reasons for it. What it sounds like

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to me is and I know, Philip, you and I

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experienced this when we were in when we were in Riod.

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It sounds like the kind of attractions that they put

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up in Boulevard City, which are temporary and they represent

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high end brands, I mean, really well known ips. It's

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sort of it's sort of like the five Nights at

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Freddy's that we went through. It's like, is does this

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represent the level that five Nights at Freddy's really deserves? No,

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it doesn't. It's flats and it's mediocre characters and it's,

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you know, kind of a rundown rinky dinkie side show attraction.

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But it's got the big IP. So it sounds as

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though they're trying to hide behind the IP. But what's

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ending up happening is it's undermining the IP. It's making

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the universal name less than and to act as a bridge.

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It's a bridge that's rickety that I don't think anybody

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wants to cross.

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Yea.

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I think the problem is with brands like this, you

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can't normally go backwards, right, so you can't. It's like

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they're trying to go backwards, and I think that's harder

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to do, like Toyota can go forward and make a

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premium brand, right, and I think Universal has spent the

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last decades right going more premium like Epic represents them

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going forward, but now they're like in both of these cases,

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which has been the major complaint with Horror leashed as well,

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is that I think it's again to your point, it's

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all branding. It's like you had a brand that you've

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established through Epic as premium, and now you're trying to

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go backwards and make a like a tmub version, you know,

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kind of a thing which I think just is not

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normally brand just can't do that. It's not successful to

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go backwards like normally can only you can only start

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and then go premium, so like six Flags can go premium,

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like six Flags can make the conjuring as a premium

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experience and everyone loves it because they can go forward,

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but you can't normally ratchet backwards. And I think that

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to your exact point, the only way that this would

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have been successful other than the pricing, which we're going

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to have to get to. But the pricing and the

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branding I think are the two major problems, and it

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should have just been like the kid's experience, you know,

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or and it should have just been a different horror name.

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They shouldn't have called it Universal Horror least because again,

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then they're comparing it. The problem is they put themselves

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into their own a box or their own making, because

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this is being compared to theme parks when it shouldn't

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be compared to a theme park. Same with Horror Unleashed

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is being compared to Horroronized when it shouldn't be because

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it's not horrornized and it shouldn't be. But the brand themselves, though,

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they get up on all these panels and they themselves

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compare them to themselves, which I just I don't understand.

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Like I'm like, you guys need to stop, and you

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just need to make a separate company, like you're saying

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a shell company, and that's what it is. But I

232
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also want to get to the pricing. This is I

233
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think the bigger part. So I always, you know, as

234
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the CEO, I think my major job is thinking about

235
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strategy and thinking about competitive mixes and you and I've

236
00:12:26.200 --> 00:12:29.159
talked a lot about that about just understanding your simple

237
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product offering in the market.

238
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And so that's what I did.

239
00:12:33.080 --> 00:12:36.519
I did a full competitive analysis of the local market

240
00:12:36.799 --> 00:12:40.039
with by driving time local things up to an hour away.

241
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And the tl DR version.

242
00:12:42.799 --> 00:12:46.200
Is that this experience is fifty percent more expensive than

243
00:12:46.240 --> 00:12:50.200
almost every other experience meant for that same target group,

244
00:12:50.559 --> 00:12:54.559
and all of those experiences are higher rated and indoors

245
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or offer some sort of shade mitigation, and in some

246
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cases like the Frisco has free splash pads and parks

247
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that are just free.

248
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And so if a.

249
00:13:04.480 --> 00:13:06.559
Family is spending two hundred and twenty to three hundred

250
00:13:06.559 --> 00:13:10.039
and twenty dollars, because the price point here is the

251
00:13:10.159 --> 00:13:12.840
cheapest you know, on a weekday is fifty five, it

252
00:13:12.879 --> 00:13:16.759
goes up to eighty dollars per person on Labor Day weekend,

253
00:13:16.879 --> 00:13:19.320
which means you're spending a family four is spending roughly

254
00:13:19.559 --> 00:13:21.559
two hundred and twenty dollars to three hundred and twenty

255
00:13:21.559 --> 00:13:26.600
dollars before parking or food just for one day versus

256
00:13:26.799 --> 00:13:30.480
fifty dollars two one hundred and thirty. So like fifty

257
00:13:30.519 --> 00:13:32.639
to two hundred and twenty, that's the difference here, and

258
00:13:32.679 --> 00:13:34.759
I think that's the problem. The problem is it's twice

259
00:13:35.159 --> 00:13:37.159
as expensive as it should be. It needs to at

260
00:13:37.240 --> 00:13:40.799
least match like you meferenced Lego Land. Lego Land is

261
00:13:40.840 --> 00:13:44.759
thirty dollars and this is eighty. It it doesn't it

262
00:13:44.799 --> 00:13:48.759
doesn't make sense like it. I'm sorry, it doesn't make

263
00:13:48.759 --> 00:13:51.039
like six Flags over Tech. Look at all these competitors,

264
00:13:51.240 --> 00:13:54.720
six Flags over Texas, six Flags Hurricane Harbor. There's Resort

265
00:13:54.720 --> 00:13:57.559
Waters Indoor water Park. There's a Great Wolf Lodge which

266
00:13:57.600 --> 00:13:59.919
has started selling season passes that you can go to.

267
00:14:00.440 --> 00:14:03.519
There's the family water parks. There's this first Go water Park.

268
00:14:03.519 --> 00:14:05.960
There's Fort Worth two. There's a Dallas Zoo, There's Dallas

269
00:14:05.960 --> 00:14:09.279
World Aquarium. There's Sea Life grape Vine, There's Leyland Discovery Center.

270
00:14:09.320 --> 00:14:13.399
There's Pepa Big Right, there's Urban Air Adventure, there's Crayola Experience,

271
00:14:13.480 --> 00:14:19.720
there's museums, there's the free parks, there's zoos. Like the

272
00:14:20.039 --> 00:14:22.279
I did the full analysis and it's like it's just

273
00:14:22.360 --> 00:14:26.720
not being fifty percent or more than every other offering

274
00:14:27.000 --> 00:14:29.320
for this target market within the driving range.

275
00:14:30.320 --> 00:14:31.840
Doesn't make sense. I'm sorry.

276
00:14:33.320 --> 00:14:35.679
Well, and and again I think I think that the

277
00:14:35.960 --> 00:14:40.440
I think that the pricing is based on uh, it's

278
00:14:40.840 --> 00:14:43.440
it's based on the universal name. But when the universal

279
00:14:43.519 --> 00:14:47.879
name is not supporting the universal product. Then you you know,

280
00:14:47.960 --> 00:14:50.320
you get them in once and then you don't get

281
00:14:50.320 --> 00:14:53.519
them back again. And not only does it undermine the

282
00:14:53.919 --> 00:14:58.399
success of the Universal Kids resort, it also undermines the

283
00:14:58.799 --> 00:15:02.879
bridge concept bigger and better things. You know, it goes

284
00:15:02.919 --> 00:15:04.919
back to it goes back to many many years ago.

285
00:15:04.919 --> 00:15:06.039
You know, I know we've talked I have to say

286
00:15:06.039 --> 00:15:07.919
six Flags at least once, because if I don't, then

287
00:15:07.960 --> 00:15:10.799
it's not our show, it seems. But going back a

288
00:15:10.840 --> 00:15:13.519
long long time ago, before long before the merger, when

289
00:15:13.559 --> 00:15:15.720
six Flags was going through one of its expansions and

290
00:15:15.759 --> 00:15:18.679
they were buying up every property they could possibly find

291
00:15:19.000 --> 00:15:22.080
for the properties that they didn't feel were up to

292
00:15:22.240 --> 00:15:27.200
the six Flags standard that didn't meet the six Flags

293
00:15:27.240 --> 00:15:31.440
minimum standard, which you know at the time was pretty

294
00:15:31.480 --> 00:15:35.480
low anyway, but they they would they would call it

295
00:15:35.559 --> 00:15:38.440
by its original name and then in very small print

296
00:15:38.440 --> 00:15:41.720
they would put a six Flags property. So that's what

297
00:15:41.840 --> 00:15:44.320
Jiaga Lake was. For example, it was Jiaga Lake, a

298
00:15:44.360 --> 00:15:49.639
six Flags property. Now, of course Yoga Lake no longer exists,

299
00:15:49.720 --> 00:15:53.039
but uh it. It was one of those situations where

300
00:15:53.159 --> 00:15:56.000
they didn't lead with the six Flags because they didn't

301
00:15:56.080 --> 00:15:59.080
want that brand. I'm gonna call it. I'm not even

302
00:15:59.080 --> 00:16:00.519
gonna call it brand confused, and I'm gonna call it

303
00:16:00.559 --> 00:16:04.679
brand degradation. They wanted to make sure that the people

304
00:16:04.759 --> 00:16:08.519
knew that they were coming to a park that was fun,

305
00:16:08.720 --> 00:16:10.559
and they may or may not pay attention to the

306
00:16:10.559 --> 00:16:12.879
fact that it was run by six Flags. If this

307
00:16:12.960 --> 00:16:18.759
had been the Frisco Kids Resort, a universal property, that

308
00:16:18.799 --> 00:16:22.799
would have been a completely different story. That would have

309
00:16:22.840 --> 00:16:25.519
been a completely different story. To me, it's a branding issue.

310
00:16:25.519 --> 00:16:28.639
To me, it's a branding and a marketing situation. Yes,

311
00:16:28.720 --> 00:16:32.200
the pricing is outlandish, but I will say that, you know,

312
00:16:32.480 --> 00:16:37.919
at the FFA show, the Florida Attractions Association Show, when

313
00:16:37.919 --> 00:16:43.919
we were looking at what PGAV and other survey companies

314
00:16:44.159 --> 00:16:47.200
were bringing to the table, they said, you got to

315
00:16:47.240 --> 00:16:52.879
look at zoos and museums and aquariums a lot more

316
00:16:52.919 --> 00:16:57.120
seriously as competitors, because when you're in a cost sensitive

317
00:16:57.159 --> 00:17:01.279
market like we are right now, family with kids, the

318
00:17:01.399 --> 00:17:04.519
kids again putting on your kids goggles and taking off

319
00:17:04.519 --> 00:17:08.240
your adult hat. Kids are just as excited to go

320
00:17:08.279 --> 00:17:11.799
to the zoo and watch the squirrels as they are

321
00:17:12.160 --> 00:17:16.079
to go and see a Shrek ride that is made

322
00:17:16.119 --> 00:17:17.279
of flats and cardboard.

323
00:17:17.640 --> 00:17:19.440
So that's that's exactly the point.

324
00:17:19.519 --> 00:17:23.119
Right. Well, I think everybody who is arguing that the

325
00:17:23.200 --> 00:17:26.519
kids like it, I'm not disagreeing with that. So if

326
00:17:26.559 --> 00:17:28.960
you look at that lens, if your only metric is

327
00:17:29.519 --> 00:17:31.799
that the kids like it, then I think it could

328
00:17:31.799 --> 00:17:34.400
be counted as success because the kids like it. But

329
00:17:34.440 --> 00:17:36.680
then my counter to that would be exactly what you're saying.

330
00:17:36.839 --> 00:17:40.279
Kids like anything at that age, and then it becomes

331
00:17:40.319 --> 00:17:43.200
for the parents. Okay, if the kid's going to be

332
00:17:43.200 --> 00:17:46.039
happy with any of these experiences, why are we paying

333
00:17:46.400 --> 00:17:49.359
twice the price? And also it's going to be in

334
00:17:49.400 --> 00:17:52.599
the heat when the aquariums are covered, you know, when

335
00:17:52.599 --> 00:17:56.519
there's actually shaded zoos, like every other attraction in this

336
00:17:56.640 --> 00:18:01.359
area has plenty of climate mitigation, and it's at least half,

337
00:18:01.400 --> 00:18:04.920
if not less than half of the price. So why

338
00:18:05.079 --> 00:18:07.000
so why if the kid is going to be happening

339
00:18:07.000 --> 00:18:09.039
no matter what, why are they going here?

340
00:18:09.480 --> 00:18:11.839
Right? And I mean, let's let's just to sum it

341
00:18:11.920 --> 00:18:15.440
up and and simplify it even more. Kids will have

342
00:18:15.440 --> 00:18:17.200
a blast to go and play in the junkyard, but

343
00:18:17.200 --> 00:18:19.680
mom and dad ain't gonna go with them. So you know,

344
00:18:19.839 --> 00:18:22.720
you got to make sure that that when we talk

345
00:18:22.759 --> 00:18:24.759
about a family audience, and this is something that is

346
00:18:24.839 --> 00:18:29.920
really really hard to convince statisticians and people who are

347
00:18:29.960 --> 00:18:34.400
counting the beans to understand family. The family dynamic has changed.

348
00:18:34.799 --> 00:18:37.359
Everyone in the family is they're looking for. Families are

349
00:18:37.359 --> 00:18:40.599
looking for things that everyone in the family enjoys, that

350
00:18:40.640 --> 00:18:44.400
they can all enjoy together. Now, granted, it does start

351
00:18:44.440 --> 00:18:46.480
with the kids. The kids have to enjoy it first.

352
00:18:47.359 --> 00:18:50.240
But you know, if the if it's going to be

353
00:18:50.400 --> 00:18:54.039
just torture for mom, dad, and big brother or sister

354
00:18:55.279 --> 00:18:59.680
or you know, or parents, parental units, caregivers, whatever, then

355
00:18:59.720 --> 00:19:01.839
they're not going to go nearly as often. They're not

356
00:19:01.880 --> 00:19:04.160
going to be They're gonna be significantly less likely to

357
00:19:04.160 --> 00:19:10.160
get like a an annual pass, you know, because they're like, oh,

358
00:19:10.200 --> 00:19:13.000
do we have to go? You know, I mean, I

359
00:19:13.039 --> 00:19:15.440
know little Timmy loves it, but do we have to go?

360
00:19:16.559 --> 00:19:24.400
And so I'm hoping, I'm hoping that they are either

361
00:19:24.440 --> 00:19:30.319
going to elevate the quality or reduce the pricing, because

362
00:19:30.799 --> 00:19:33.200
if they're looking long term, I think that's going to

363
00:19:33.279 --> 00:19:35.160
be the only way to really make it happen. And

364
00:19:35.400 --> 00:19:37.200
I don't know this for a fact, but I would

365
00:19:37.240 --> 00:19:39.640
assume that this is a beta test for the possibility

366
00:19:39.640 --> 00:19:42.880
of doing other regional parks and to see if they

367
00:19:42.880 --> 00:19:45.680
can do these kids resorts popping up in different locations.

368
00:19:46.240 --> 00:19:49.599
And if that is indeed the case, they got some

369
00:19:49.720 --> 00:19:55.640
learning to do. Now in defensive universal they have they

370
00:19:55.640 --> 00:20:01.599
have made these you know, horror experiences, and now the

371
00:20:01.680 --> 00:20:05.000
kids park and they're experimenting, they're testing, they're trying, and

372
00:20:05.039 --> 00:20:08.400
hopefully they will figure this stuff out sooner rather than later.

373
00:20:08.480 --> 00:20:11.200
And I will also tell you it is much easier

374
00:20:11.279 --> 00:20:13.920
to reduce your pricing than to increase it. So if

375
00:20:13.960 --> 00:20:16.960
you start out high and you discover, oh crap, we're

376
00:20:16.960 --> 00:20:18.640
not getting the numbers we need, or we could be

377
00:20:18.720 --> 00:20:21.519
far more financially successful if we got more numbers at

378
00:20:21.559 --> 00:20:25.440
a less price, then it's much easier to make that

379
00:20:25.640 --> 00:20:28.359
shift than to go, oh my god, we can't we

380
00:20:28.400 --> 00:20:30.240
can't handle the number of people we're getting at this

381
00:20:30.319 --> 00:20:32.440
price point, so we've got to raise prices that and

382
00:20:32.440 --> 00:20:36.519
that raises a whole other level of stink. So and

383
00:20:37.160 --> 00:20:39.839
you know, we can sit here and say people aren't happy.

384
00:20:39.839 --> 00:20:42.480
People aren't happy. Here's my question, how do we know

385
00:20:43.920 --> 00:20:45.960
that the vast majority of kids either like it or

386
00:20:45.960 --> 00:20:49.000
don't like it, because it's really only been media previews,

387
00:20:49.559 --> 00:20:52.359
so you know, we're only looking at this through grownup

388
00:20:52.400 --> 00:20:53.400
size right now.

389
00:20:53.920 --> 00:20:56.279
And no, I mean I think I was.

390
00:20:56.319 --> 00:20:58.960
I was clarifying a lot of the reporters brought children,

391
00:20:59.000 --> 00:21:00.720
so I was looking a specific at what those.

392
00:21:00.759 --> 00:21:04.039
Understood, but their kids, but they're kids, who are you know,

393
00:21:04.680 --> 00:21:08.200
it's it's it's not in my opinion, it's not a

394
00:21:08.240 --> 00:21:12.359
broad enough uh base to draw data from.

395
00:21:13.079 --> 00:21:15.039
Well, I think that would mean it would only get worse.

396
00:21:15.240 --> 00:21:16.640
I think if your point is.

397
00:21:16.799 --> 00:21:18.200
I think that's very possible.

398
00:21:18.599 --> 00:21:20.359
I think it's very possible.

399
00:21:20.079 --> 00:21:23.279
Because like media kids for lack of a better term,

400
00:21:23.480 --> 00:21:26.079
usually go to a lot of experiences, right, so they've

401
00:21:26.079 --> 00:21:29.640
probably been to other experiences and so if they're happy

402
00:21:29.680 --> 00:21:31.960
with it, you know, then that that's good, but it

403
00:21:32.000 --> 00:21:34.720
also means it could kind of well, it's also there

404
00:21:34.880 --> 00:21:39.720
potentially media kids also get to see the experience in

405
00:21:39.759 --> 00:21:40.920
the best possible way.

406
00:21:41.400 --> 00:21:41.839
That's right.

407
00:21:42.160 --> 00:21:44.480
You know, they they're the like the lines are shorter,

408
00:21:44.599 --> 00:21:47.200
the they get you know, they get.

409
00:21:47.079 --> 00:21:50.400
The having to wait in the heat for like a ride.

410
00:21:50.480 --> 00:21:54.519
You know that's just like painted flats. Yeah, you know,

411
00:21:54.559 --> 00:21:56.480
that's a good point. It could get worse. Yeah, it

412
00:21:56.519 --> 00:21:58.119
could get worse as.

413
00:21:57.960 --> 00:22:00.440
The park actually opens. F the park actually opened, I'm

414
00:22:00.519 --> 00:22:02.480
curious to see. You know, this is one of the

415
00:22:02.480 --> 00:22:04.640
things that I used a gazillion years ago. This is

416
00:22:04.640 --> 00:22:06.480
one of the things I used to do when I

417
00:22:06.559 --> 00:22:09.079
was booking bands for Bush Gardens because a lot of

418
00:22:09.119 --> 00:22:10.960
the bands that we booked for Bush Gardens, Yes there

419
00:22:11.000 --> 00:22:12.920
is a connection here. A lot of the bands that

420
00:22:12.920 --> 00:22:15.240
we booked for Bush Gardens were bands that were at

421
00:22:15.240 --> 00:22:20.440
one time stadium fillers and are now still performing. So

422
00:22:20.480 --> 00:22:22.440
I wanted to see what they look like now. So

423
00:22:22.519 --> 00:22:25.440
what I would do is I would use like everyone

424
00:22:25.480 --> 00:22:28.279
else does, I would use social media, and I'd see

425
00:22:28.279 --> 00:22:32.079
what they looked like on YouTube now and whether they

426
00:22:32.119 --> 00:22:34.400
still were doing a good show or whether they were

427
00:22:34.440 --> 00:22:37.720
just living off the name. And so once this park opens,

428
00:22:37.799 --> 00:22:40.240
I'm really curious to see what the videos look like.

429
00:22:41.000 --> 00:22:45.240
From the people who were not comped in, who were

430
00:22:45.279 --> 00:22:49.079
not given free food, who were not told exactly here's

431
00:22:49.119 --> 00:22:50.880
the best shots that you're going to get, who were

432
00:22:50.880 --> 00:22:55.480
not set up to get all the content that they

433
00:22:55.599 --> 00:22:58.799
needed to make the park look good. I'm curious to

434
00:22:58.839 --> 00:23:02.960
see what it looks like like when those videos start

435
00:23:02.960 --> 00:23:03.400
coming out.

436
00:23:03.480 --> 00:23:06.160
So that's a good point because even at its best,

437
00:23:06.200 --> 00:23:10.960
it looks bad basically, you know, And.

438
00:23:10.119 --> 00:23:12.000
I mean what I've said, so here's here's the thing.

439
00:23:12.160 --> 00:23:18.079
What I've seen I wouldn't say is bad. Sure as heck,

440
00:23:18.119 --> 00:23:24.039
wouldn't say good, but it's eh, like for eighty bucks,

441
00:23:24.559 --> 00:23:25.200
that's bad.

442
00:23:25.839 --> 00:23:28.119
That's that's the problem is. I think that's why worth

443
00:23:28.200 --> 00:23:28.680
the money.

444
00:23:29.119 --> 00:23:31.480
That's why when I did my analysis, I wanted to

445
00:23:31.480 --> 00:23:34.119
look at it based off the context. What is the

446
00:23:34.119 --> 00:23:37.480
context of the local family. What are their other options?

447
00:23:37.680 --> 00:23:39.440
I think when you have a lot of options, I

448
00:23:39.480 --> 00:23:40.960
mean there's some of these options I found in my

449
00:23:40.960 --> 00:23:43.000
research I didn't even know about. And I'm like, wow,

450
00:23:43.119 --> 00:23:45.480
like there's a lot to do for these families in

451
00:23:45.519 --> 00:23:50.440
this area actually, And I just don't know how this

452
00:23:50.519 --> 00:23:54.240
is differentiated other than it is in the heat and

453
00:23:54.279 --> 00:23:57.640
totally exposed and it is less less good than Lego

454
00:23:57.720 --> 00:24:00.480
land and sea life. And like so I'm I'm well.

455
00:24:00.960 --> 00:24:02.480
And here's what it's I mean, here's what it's got

456
00:24:02.480 --> 00:24:04.400
going for it, at least in the short term. It's

457
00:24:04.440 --> 00:24:05.359
the new kid on the block.

458
00:24:05.480 --> 00:24:07.640
It's the new kid. Yeah, and it's.

459
00:24:07.480 --> 00:24:10.440
Bringing in ips that are not in the area. You know,

460
00:24:10.920 --> 00:24:12.640
if you are a Shrek fan, if you are a

461
00:24:13.119 --> 00:24:16.160
a Jurassic Park fan, if you are, you know, it's

462
00:24:16.200 --> 00:24:20.640
it's embracing those ips that you can't get anywhere else

463
00:24:21.160 --> 00:24:24.640
in the in the immediate drive area. But at the

464
00:24:24.640 --> 00:24:26.480
same time, you know, looking at some of these six

465
00:24:26.519 --> 00:24:29.279
legs over Texas is incredibly popular, as is Hurricane Harbor.

466
00:24:30.799 --> 00:24:33.599
Let's him just scrolling down here. Great Wolf Lodge continues

467
00:24:33.680 --> 00:24:40.160
to up their game up there. Anti uh Fort Worth

468
00:24:40.240 --> 00:24:44.440
Zoo excellent. I mean it's it's rated as one of

469
00:24:44.440 --> 00:24:48.079
the top zoos, one of the top smaller zoo's everywhere,

470
00:24:49.519 --> 00:24:54.400
Dallas Zoo, strong sea life, grape vine yea, oh gosh, yeah.

471
00:24:54.480 --> 00:24:57.480
I mean, so all of these things are not and

472
00:24:57.519 --> 00:24:59.480
that I didn't even get to legal in so, you know,

473
00:25:00.799 --> 00:25:04.440
Pepa Pig World of Play. I will say that when

474
00:25:04.440 --> 00:25:06.119
Pepa Pig opened, there were a lot of the same

475
00:25:06.640 --> 00:25:09.759
comments though, and that was it wasn't enough. It was

476
00:25:09.960 --> 00:25:13.279
a lot of two dimensional or a lot of a

477
00:25:13.319 --> 00:25:17.440
lot of concrete with a few things. But that also

478
00:25:17.519 --> 00:25:21.359
plays into the whole mindset behind Pepa Pig because they

479
00:25:21.359 --> 00:25:27.680
don't want it to be too overly stimulating. So yeah,

480
00:25:27.960 --> 00:25:30.440
we'll we'll have to see, We'll have to see how

481
00:25:30.440 --> 00:25:35.559
this plays out. I will say that I I I

482
00:25:36.000 --> 00:25:39.920
know they are I hope that Universal Kids Resort is

483
00:25:40.000 --> 00:25:43.079
keeping an eye on this and it's gonna it's going

484
00:25:43.119 --> 00:25:46.200
to track this without bias.

485
00:25:46.559 --> 00:25:48.839
I don't know. I mean, I agree with you.

486
00:25:48.960 --> 00:25:52.960
I think the wrap up if there is one just

487
00:25:53.000 --> 00:25:57.440
for for me for my competitive analysis thing, I'm sure

488
00:25:57.680 --> 00:26:00.759
people smarter than me and or with more data did

489
00:26:01.039 --> 00:26:03.680
a similar competitive analysis. And I'm assuming it's exactly what

490
00:26:03.720 --> 00:26:05.920
you said at the start of the show, which is

491
00:26:05.960 --> 00:26:10.680
that they probably had plans to make it differentiated in

492
00:26:10.720 --> 00:26:13.640
some way, like to make it like a better quality

493
00:26:13.640 --> 00:26:15.640
in some way, and that would have justified the price

494
00:26:15.640 --> 00:26:19.799
point and made it fit in this like it's clear

495
00:26:20.119 --> 00:26:24.160
from my research that Universal was actually targeting the premium

496
00:26:24.200 --> 00:26:29.960
market in Dallas, like they're now the premium family offering

497
00:26:30.559 --> 00:26:33.559
like based on their pricing, but they don't look like it.

498
00:26:33.640 --> 00:26:36.440
So to your point, from the very beginning, something must

499
00:26:36.480 --> 00:26:40.160
have changed between when they first set up this whole thing,

500
00:26:40.319 --> 00:26:43.160
like we're going to be fifty percent more expensive than

501
00:26:43.240 --> 00:26:45.240
everything in that or twice is we're gonna be twice

502
00:26:45.279 --> 00:26:49.480
expensive as every other option with no shade, but people

503
00:26:49.519 --> 00:26:51.599
are going to come to us because we're going to

504
00:26:51.680 --> 00:26:54.559
be the Disney of Texas or whatever. I think that

505
00:26:54.599 --> 00:26:57.839
maybe was what then that must have been the original

506
00:26:57.839 --> 00:27:00.240
concept and then just somewhere along the way this is

507
00:27:00.240 --> 00:27:00.960
what we ended up with.

508
00:27:01.440 --> 00:27:02.480
And I don't know.

509
00:27:04.000 --> 00:27:11.200
Yeah, so based on based on NDAs that I have signed,

510
00:27:11.960 --> 00:27:14.599
I can't go into detail, but I think that's a

511
00:27:14.759 --> 00:27:16.519
really strong possibility.

512
00:27:18.279 --> 00:27:22.240
Yeah, yeah, Okay, we have a few minutes.

513
00:27:23.279 --> 00:27:25.599
Let's see, let's keep with Universal. Yeah.

514
00:27:25.640 --> 00:27:27.559
I was just gonna say, all the stuff that we've

515
00:27:27.599 --> 00:27:29.799
talked about with about Epic is like, let's make it

516
00:27:29.839 --> 00:27:31.640
a night time park. Let's make it a night time park.

517
00:27:31.720 --> 00:27:32.200
Guess what.

518
00:27:34.160 --> 00:27:37.079
Yeah, this is one of those weird things where I've

519
00:27:37.079 --> 00:27:39.960
known about this for a while because Gantum is used

520
00:27:40.039 --> 00:27:44.079
in the like we've had product that has been installed

521
00:27:44.400 --> 00:27:47.519
for a light show but not been you know, used

522
00:27:47.519 --> 00:27:49.599
in the light show at all, and so we kind

523
00:27:49.599 --> 00:27:51.759
of were like, oh, something has to happen at some

524
00:27:51.839 --> 00:27:54.640
point with the light show. They finally announced the Universal

525
00:27:54.839 --> 00:27:58.039
Celestial good Night that is happening there in Celestial Park

526
00:27:58.200 --> 00:28:01.839
from July seventh, onward, and it said that the production

527
00:28:01.920 --> 00:28:04.440
will envelop all the Cstill Park, including nearly six hundred

528
00:28:04.440 --> 00:28:06.920
synchronized light fixtures, more than three hundred and fifty large

529
00:28:06.920 --> 00:28:09.839
in life fountains, and seven million led lights embedded throughout

530
00:28:09.880 --> 00:28:12.559
the land. Guests, we'll watch as every inch of the

531
00:28:12.640 --> 00:28:15.799
vibrant world from Luna to Apollo comes alive through meticulous

532
00:28:15.839 --> 00:28:19.160
choreography set to a high energy musical score before culminating

533
00:28:19.200 --> 00:28:23.160
a breath taking Fireburck's finale overhead. So we haven't seen anything, obviously,

534
00:28:23.240 --> 00:28:25.119
it is not going to come out for a few weeks.

535
00:28:25.440 --> 00:28:28.240
But I would just I'm just saying, there's no NBA's here.

536
00:28:28.319 --> 00:28:31.440
There's no like, I have no outsider information other than

537
00:28:32.480 --> 00:28:34.640
I know where our stuff is installed, and I know

538
00:28:34.759 --> 00:28:36.799
kind of where the lights are and everything. And I

539
00:28:36.839 --> 00:28:39.759
do think this is going to be really cool because

540
00:28:39.920 --> 00:28:43.519
they have they do actually have lights installed all around

541
00:28:43.519 --> 00:28:46.240
the park area, and I just think it's going to be.

542
00:28:46.880 --> 00:28:48.720
The park's already so beautiful at night, and then you

543
00:28:48.759 --> 00:28:51.079
add this sequence in music, I'm not sure. I'm not

544
00:28:51.119 --> 00:28:54.079
sure there's a way for this to be bad. Basically, Like,

545
00:28:54.920 --> 00:28:56.119
I agree with you.

546
00:28:56.079 --> 00:28:57.720
And it's interesting because I've seen some of the beta

547
00:28:57.759 --> 00:29:01.960
testing and some of the elements and segments, and they're

548
00:29:02.359 --> 00:29:04.720
pretty I mean, for those of you, let me put

549
00:29:04.759 --> 00:29:06.400
it this way, for those of you who feel as

550
00:29:06.440 --> 00:29:11.240
though the the Epcot end of Night Show around the

551
00:29:11.319 --> 00:29:16.079
Lagoon incorporates the entire park, you ain't seen nothing yet.

552
00:29:16.400 --> 00:29:18.759
Yep, this is this is going to be I agree

553
00:29:18.799 --> 00:29:19.279
with you, Philip.

554
00:29:19.319 --> 00:29:21.039
I don't see how this can be bad.

555
00:29:22.359 --> 00:29:23.359
Even I would.

556
00:29:23.400 --> 00:29:24.839
I would go so far as to say, even if

557
00:29:24.880 --> 00:29:26.480
all of a sudden, twenty five percent of it just

558
00:29:26.559 --> 00:29:30.759
crapped out, I don't think anybody would notice because that's

559
00:29:30.759 --> 00:29:35.200
so layered. From what I've seen, it's so layered, it

560
00:29:35.319 --> 00:29:40.240
is so in depth, and I think it's I think

561
00:29:40.279 --> 00:29:44.920
what it's really going to do is elevate the value

562
00:29:45.160 --> 00:29:48.599
of staying at the hotel, because the best place to

563
00:29:48.680 --> 00:29:52.880
view it is going to be in the hotel, because

564
00:29:52.880 --> 00:29:55.720
that way you can see it, you know, en Moss,

565
00:29:55.759 --> 00:29:59.400
you can see it from a thirty thousand foot perspective

566
00:29:59.480 --> 00:30:03.079
or from a all encompassing perspective. At the same time,

567
00:30:03.359 --> 00:30:04.960
it's going to be really cool to walk through too,

568
00:30:04.960 --> 00:30:07.160
because just to be part of it is going to

569
00:30:07.200 --> 00:30:12.039
be amazing. Now. My only concern for American audiences is

570
00:30:12.079 --> 00:30:14.279
they're going to say, well, I didn't get to see

571
00:30:14.319 --> 00:30:17.599
everything because of where I was standing, because you know

572
00:30:17.680 --> 00:30:21.359
that's going to happen. But my response is, then walk around,

573
00:30:21.680 --> 00:30:25.359
come back again, come see it again, enjoy the elements,

574
00:30:25.400 --> 00:30:28.039
because you won't be from what I've seen, based on

575
00:30:28.079 --> 00:30:31.279
what I've seen so far, you will not be disappointed.

576
00:30:31.720 --> 00:30:35.240
So AnyWho, All right, well, hopefully you weren't disappointed with

577
00:30:35.279 --> 00:30:36.640
this show, because we're all done.

578
00:30:37.079 --> 00:30:38.880
This is the that's my best segue ever.

579
00:30:40.559 --> 00:30:42.440
This is the end of our show. Thank you again

580
00:30:42.640 --> 00:30:45.680
so very very much for watching and listening. Hopefully we've

581
00:30:45.759 --> 00:30:48.079
kicked off your week and gotten your brains going. I'm

582
00:30:48.079 --> 00:30:50.440
sorry it wasn't about six Flags. We'll try to do

583
00:30:50.440 --> 00:30:52.960
that again in the future. But on behalf of Philip

584
00:30:52.960 --> 00:30:55.880
Bernandez with Gannam Lighting and Control and myself Scott Swinson

585
00:30:55.920 --> 00:30:58.640
with Scott Swinson Creative Development. This is Green Tag Theme

586
00:30:58.680 --> 00:31:00.680
Park and thirty and we will see all of you

587
00:31:01.039 --> 00:31:01.519
next week.