Six Flags settled the wrongful death lawsuit over X2 at Magic Mountain on August 27, two weeks before trial. Christopher Hawley, 22, rode the coaster in 2022, lost consciousness after exiting, and died the next day of a subdural hematoma. The settlement is not an admission of liability, and Six…
Six Flags is moving its corporate headquarters from Charlotte to Arlington, Texas, with the transition complete by March 2027. CEO John Reilly framed the move as "concentrating our personnel, processes, and decision-making" in one office to improve coordination among the new executive team. This is an efficiency of time. The…
Six Flags announced its largest Halloween lineup ever: 448 experiences across the chain, including 11 new haunted mazes, 196 scare zones, and live entertainment offerings. Four new licensed franchises headline the year, with Jason: Blood Reign, Final Destination: Death's Playground, Blair Witch: No Signal, and Diablo: The Infernal Path each…
Universal detailed its Halloween Horror Nights Hollywood plans at Midsummer Scream, and the throughline is small IPs moving fast. Art the Clown returns in three controlled deployments: a Terror Tram takeover built around an original storybook and metal Christmas covers from Ice Nine Kills, a dedicated photo op, and a…
Six Flags’ new leadership is successfully reorienting the company toward repeat visitation, yet this quarter its debt cost more than its parks earned. The strategy of getting more passholders to attend more often and spend more, thereby increasing lifetime spend, is working. Revenue and attendance were up, adjusted for the…
United Parks is bringing licensed IP to Howl-O-Scream for the first time, licensing two Sony films across all five of its events. Busch Gardens Tampa and Williamsburg each open an Anaconda house on September 11 with different storylines, Fear Has No Escape in Tampa and Dead on Arrival in Williamsburg,…
Halloween Horror Nights is bringing Fortnitemares to both its US events this fall, a scare zone modeled on the game's annual in-game Halloween event, complete with the Battle Bus and a few HHN-exclusive additions. Fortnite is the most-played console game in the United States, with more than 650 million lifetime…
Legoland Shanghai passed 2 million guests in its first year, the fastest any LEGOLAND resort has reached that mark. We break down the numbers behind the milestone: an 80% family guest base, 230,000 minifigures sold, and a guest pool expanding well beyond the Yangtze River Delta. Then we turn to…
Six Flags has appointed Mark Pauls as Chief Operating Officer, an operator who worked alongside CEO John Reilly at both Palace Entertainment and SeaWorld. At Kennywood, Pauls converted Phantom Fright Nights into the hybrid Phantom Fall Fest and expanded Holiday Lights to 24 nights, adding the park's first January operating…
Comcast confirmed it will separate into two independent publicly traded companies, one focused on entertainment and one focused on connectivity, through a tax-free spin-off of NBCUniversal, expected to be completed within roughly 12 months. The new NBCUniversal, with Mike Cavanagh as CEO, will be a focused media and entertainment company…
Three news items this week, all of them about change: when to make it, when to skip it, and how to communicate it. Disneyland is facing backlash after replacing one of the old skeletons in the Pirates of the Caribbean with a new projection-mapped animatronic. Screens and AI are deeply…
Universal has priced its new Universal Kids Resort 50% above local family-market alternatives, but does it justify the markup? The early evidence is not flattering. The 20-acre Frisco park opened for press previews this week ahead of its July 1 launch, priced from $54.99 on weekdays to $79.99 over Labor…
This week is a rapid fire news catch-up. Oogie Boogie Bash. Disneyland is replacing the Frightfully Fun parade with a Madame Leota's Swinging Wake cavalcade for 2026. For a limited-ticket event, swapping wait-and-watch for come-and-go gives guests more of their evening back, as long as it's well executed. Magic of…
Disney and Six Flags both shared details about new projects, and this week, we’ll compare them. Disney announced the story behind Monstropolis, the new Monsters, Inc. land coming to Disney's Hollywood Studios. The experience is built around H.U.M.A.N. Day, short for “Humans Understand Monsters Are Nice”, a citywide celebration that…
Six Flags found itself at the center of a chicken nugget fiasco this week, amidst a power struggle on its board. Six Flags banned content creator Alan Farrell for life from all its parks after he posted an Instagram video of himself eating a 10-piece box of chicken nuggets atop…
Epic Universe Vice President Jeff Polk sat down with a small group of reporters to mark the park's first year, discuss its unique design elements, and push back on expansion timelines. The design choices, the new Captain Cacao meet-and-greet, and Universal's beta tests of an open Celestial Park hub all…
United Parks Q1 was rough across the board: attendance & revenue were down, and the net loss widened to $34.1 million. CEO Marc Swanson blamed unfavorable weather (again) and a decline in international visitation. Despite the misses, United Parks repurchased approximately 2.6 million shares for nearly $93 million, reiterating its…
Six Flags posted a strong Q1: 2.9 million guests (+4%), net revenues up 12% to $225.6 million, and per-cap spending up 6% to $69.26. More interesting, though, is that the new regional pass is driving cross-park visitation, and CEO John Reilly named SoCal and Texas as the markets where the…
Six Flags St. Louis ended opening day early after fights involving as many as 100 juveniles, then reinstated what may be the strictest chaperone policy the industry has seen: guests 16 and under must be accompanied by a 21-plus chaperone, with a max of 6 guests per chaperone, daily, all…
Comcast's Q1 earnings call delivered good news almost across the board, and Philip and Scott break down what it means for the theme parks division. Universal's theme park revenue was up 24%, driven mostly by Epic Universe doing exactly what it was supposed to do: increasing per-cap spending and length…
Six Flags is reinstating park president positions at 10 of its parks, less than a year after eliminating the role. This is the first major structural change under new CEO John Reilly, who, after his listening tour, described a chain that suffered from inconsistent standards and a lack of accountability…
Disney is laying off 1,000 employees across film, streaming, and marketing as it continues to shed costs and reorient itself. This comes against the backdrop of two major digital plays failing: OpenAI killed the Disney/Sora partnership and Epic Games (which Disney invested $1.5B into) laid off 20% of its workforce…
Kennywood built an entire spring event around Potato Patch fries. Celebrate Kennywood Weekends runs April 18 through May 10 with potato-themed food, a history walk, park trivia, and nostalgic photo ops. First full season under Herschend ownership, with a six-event calendar running through January.
Six Flags appointed Richard Haddrill as executive chairman of the board, replacing Marilyn Spiegel (who stays on as lead independent director). Haddrill comes from the gaming industry — he was CEO of Bally Technologies and executive vice chairman at Scientific Games. The move continues the board refresh that Jana Partners…
