WEBVTT
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That's right.
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That's right.
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From our studios in Los Angeles and Tampa. This is
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Green Tag Theme Park and thirty. I'm Philip and I'm
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joined as always on my co host Scott Swinson of
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Scott Swinson creat Development. On Green Tag, we look at
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the top news each week and we try and pick
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the stories we think matter most to the theme park and
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themed entertainment professional. And this week we are starting off
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with Lego Land, which reached two million visitors in just
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one year, which puts them pretty squarely actually in the
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rankings for theme park attendance in the global rankings.
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Yeah, you should probably clarify. That was Lego Land Shanghai.
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That's right, Lego Lan Shanghai Dynamic. I'm it's a day kids,
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it's been a week. It's been a week. Yeah, So
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that's Lego Lan Shanghai. And I've been to Lego Land Shanghai,
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and I think, to me, this is something that is validating.
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It's not really a surprise because as I mentioned, I
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think on the show, I don't know if I mentioned
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it or when, but Lego and Shanghai.
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Is a very good park.
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I think it's probably the pinnacle of Lego Land so far,
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and I hope that they're going to take that inspiration
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from that and kind of work it into other locations.
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But it's large, it's very well done from a thematic
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point of view, and there's great merchandise, and there's great
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retail experiences, and it's just it's a very well done park.
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There's shade, which is nice, and there's entertainment, and there's
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indoor entertainment venues which is also So there's a lot
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to like about this park. And coming looking at the
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numbers here, they reached more than two million visitors in
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year one, which is the fastest any Lego Land resort
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has reached that mark, and families with children obviously account
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for over eighty percent of guests, which is the family
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market we've been talking about. Nearly six thousand guest celebrated
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birthdays at the resort in the first year. More than
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two hundred and thirty thousand Lego minifigures were sold, nearly
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a quarter of them customized by guests.
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We'll come back to that.
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Eight creative workshops hosted over eight thousand sessions with more
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than one hundred and seven one hundred and seventy thousand
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participants and Merlin says the annual pass base came in
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above expectations and that the ticket revenue and impark spending
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have reached a balanced mix. Twenty percent of employees are
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local residents, which means they're pulling also from the nearby area,
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and Merlin clarified that China represents a key pillar for
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their strategy going forward, they will deliver even richer play
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experiences to Chinese families. So the things that struck out
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to me about this was the repeat visitations from their
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annual pass base, and then of course some merchandise program
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which leans heavily on personalization. Like I said, nearly a
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quarter of the two hundred and thirty thousand minifigures sold
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were custom designed by guests. Plus they also do a
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commemorative brick passport which is designed as a keepsake. So
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I think they're hitting all of the bases right. It's
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good for families. They have a good mix of indoor
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like it's a huge miniland area there, and all the
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miniland is inside, so it's a great area to just
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sit down with a cafe and escape the heat. So
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a lot of the restaurants are also windoors, so there's
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lots of space and cool air cool off areas. They
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do these interactive sessions and classes, so not just visiting,
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but there's other reasons to come back. They're clearly activating
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the locals, and they're activating the annual passholders, and they're
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leaning into personalization in terms of merchandise and keepsakes, so
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they can actually make memories when they're there, take those
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memories back, come back to visit. They haven't rolled out
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seasonal programs yet, but it's only their first year, so
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I think this is this is checking all the boxes.
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I mean, if you were wondering what you know, Universal
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Kids Resort could have looked like.
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It could have looked like that. Was that too far?
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It's interesting because that would well, I yeah, I knowing
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how crank you are, I'm surprised it took you that long.
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But no. The thing that I think is interesting about
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this particular story is having done a little bit of
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preliminary work for a layer Land park a while ago,
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I became very familiar with their brand and their approach
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to how to what they want to their theme park
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guests to experience and who they want their theme park
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guests to be. And I think right now the opening
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of this park and where we are in the world
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of themed entertainment have hit. They've kind of had a
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great crossroads because you know, as we've been saying on
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the show over the last few weeks, is more and
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more families are looking to vacation together, more and more
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experiences that incorporate that the entire family can do, and
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not just a place where everybody can go and then
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run off and do their own thing, but things that
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people can actually do together. Because you know, I'm I'm sorry.
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If you look at Lego is one of those those
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magical brands that if you're looking at people's Christmas lists
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for for Legos, the age range is three to one
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hundred and three number one, so it does have even
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though they are targeting younger children, it's a perfect excuse
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for dad, for dad and mom and big brother and
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whomever else to go play with Legos, uh to go
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and play in Legoland. So I think the the the
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nature of the park because their whole their whole concept
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is they want to give mastery and control to the creator.
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They want to give mastery and control to the guest.
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So you know, it makes total sense that these huge
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number of minifigures are created by the guests, so they're
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not really buying a minifigure, they're buying the experience of
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creating their own minifigure, and they're using the minifigure. They're
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using the souvenir as a physical repper of that so
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they remember it in the future. It kind of goes
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back to the phrase I've used for years, and that
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is that you know, the product we sell our memories.
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You know, we don't sell we don't Our products are
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not T shirts or food or you know, our products
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or memories. And if you can tie a memory to
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a specific souvenir, and it's something that Disney has done
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very well with in the past, Universal has done very well,
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but Lego just I mean, let's face it, they started
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as a retail chain. You know, they started as a
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retail endeavor. They started with the product and made it
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so the product became the interactive product became even more
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interactive when you're in the parks. So it it it's
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a I think it's a perfect storm. I think that
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they're their intent for the parks and where the world
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is now when it comes to themed entertainment, have are
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hitting the perfect the perfect stride. I would not be
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surprised if we see that the other lego parks around
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the world do pretty well in the in the upcoming,
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the short term future as well. I think this is
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a perfect example of people wanting things to do, not
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just things to look at. I agree with you and
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all the creature comforts. I agree with you on all
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the indoor shows. But I also think that part of
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the reason that it it sourts. I mean, even things
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like the the I'm looking for the number here, the
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the sessions, the creative workshops.
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Eight thousand creative workshops.
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With more than one hundred and seventy thousand participants.
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Yeah, that's crazy. Yeah, eight huge sessions with one hundreds
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that's huge.
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That's huge. Yeah.
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So it shows that that people are expanding what their
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view is. And I think this is why you know,
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we've we've we've mentioned it in passing a couple of times.
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I think this is why we're seeing things like zoos
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and museums, et cetera kind of becoming more overlap into
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the themed detraction world, because they have these opportunities and
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if they can make them fun enough, people are ready
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and willing to participate in them. So yeah, if you do,
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like for example, if you do a creative workshop session
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and you walk out of there with a minifigure, or
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you walk out of there with a plan for for
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your own, for your own like I mean, because there
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are programs out there. I've worked with Lego Lego creators before.
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There are programs out there who if you give them
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a design, they will tell you exactly what you need
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in order to create it, and the colors that you need,
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and they'll do a print out of all the list
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of all the blocks that you need and all the
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parts and fussy bits, and.
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So it's.
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It's a park that's all about creativity. It's a park
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that's all about putting that creativity in the hands of
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its guests. And I and I think that that's exactly
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what we are trending into in the in the world
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right now, and that is that people want to feel
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as though they have a little bit of and I'm
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not gonna I'm not gonna use the I word. I'm
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not going to say everything has to be immersive, But
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what I am going to say is that they have
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a little bit more mestre and control and they don't
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just look at something. They either learn something, they do something,
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they experience something, they build something. It makes it. It
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makes it so much more fun. It's so funny. This
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ties in a weird sort of way, at least in
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my brain, it ties to I was watching something on
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fad food from the eighties, from the seventies and eighties,
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And none of you listening are old enough to remember this,
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I'm sure, but well maybe a couple of you are.
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But they used to have a thing called jello one
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two three, Jello one two three. You'd mix it up,
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you'd pour it in, and it would form three separate layers.
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There'd be a layer of jello, a layer of foam,
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and a layer of moose and it automatically separated. It
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was like a science project that happened in your fridge.
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And the whole reason it's sold was because it did
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this sort of magical thing you could. Actually it wasn't
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just let's make jello. It was let's make jello one
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two three because it's cool. And that's why it's sold,
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and that's why it was hugely popular. It went away
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because the things got, you know, replaced it that we're
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more fun or but but it's all about the not
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just the end product, but how you get to that
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end product. So it's like it's not just let's let's
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sell minifigures, it's let's create experiences where people can build
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their own minifigures, customize their own minifigures so that they
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are their minifigures, not the same one that another, you know,
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the other one million, nine hundred ninety nine thousand people have.
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It's yours, you know.
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So it's I think this is a great I think
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this is a great case study for people to to
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start looking at what their product offerings are and what
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can you offer that the guests make do participate in
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learn a bit more about as opposed to just you know,
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we used to try to hide all the behind the
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scenes stuff, but now I think we're to the point
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now where we can where audiences want to know more.
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I think social media has done that to us, but
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we want you know, they want to know more. They
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want to feel as though they're more a part of
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the experience and not just walking through it. So and Lego,
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I think as captured lightning in a bottle on this one.
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I want to just quickly double tap on a few
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things there. I agree with everything about that participation. But
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I also want to underscore that this particular Lego Land
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in Shanghai does offer both genres, and I think that's
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I think the balance is important because there are still
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people that like to go to movies because they want
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to be entertained and they don't want to have to
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do anything. And there's a roller coaster at this park,
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there are great places to eat, there are a lot
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of things you can do if you just want to
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be entertained, and there's also the participatory activities like you mentioned.
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So I think the balance is important where you have
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both things, and it doesn't have to mean that you
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have to spend a lot of money to do this,
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but having a good mix where there is a show
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where you just sit and watch them use Lego puppets.
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There is also these creative workshops that is also great.
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So it's good to have a balance where people can
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choose their level that they want to participate in and
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be entertained in.
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And then I.
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Would also say that again back to what we talked
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about when we talked about Universal Kids, is that it
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is a good experience for everybody. I was there with Ayappa,
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so we were kind of with a group, but I
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went on my own and it was entertaining just for
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me to go around because of the Miniland is fun
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to look at and like that they have the workshops,
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but they also have the coaster and they have the
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inner so there's a it's interesting to more than just
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children that are five years old, right, it's and that's
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the thing we talked about before, where this idea of
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it's like, it's an interesting theory to say it only
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has to be entertaining to like children five to five
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year olds, But like, I don't think it really holds
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true because, like Scott was saying, the whole idea is
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that you're doing these things together as a family, and
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if it's only interesting to the year old.
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It's not it doesn't get as much traction.
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So I want to also point that out, because there's
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just an interesting park just overall the areas are well done.
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And yes, I mean it's the same argument. You could
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argue that the kids don't care how good the theme
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meaning is because they just want to play legos. That's
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fine in a way, it's for them and isn't for
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them at the same time, you know, because like I said, let's.
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Let's not ignore the first The very first thing that
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I said about this is Lego has a very magical
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sweet spot and it's very wide. You know, I have
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I have friends my age who when when a certain
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new Lego set comes out, that's the first thing they want,
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you know. So it's not just a children targeted brand.
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And I think Lego recognizes that. But they I think they,
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I think they when they go to the theme parks
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because I've only done the one in Orlando. Oh no,
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I've done the one in Orlando, and then I did
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one in Canada many years ago. But they kind of
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take that and put it through the lens of childhood.
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They put it through the lens of of imagination and playfulness.
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So yeah, I agree. I think it's I think it's
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a little bit of something for everybody. And I you know,
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I there were times in my career where I would say,
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if you can if you can entertain the youngest and
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the oldest member of the group, you're fine because you've
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got everybody covered. But I think the differentiation now between
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the young, the middle, the adult, the older adult.
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I think it's a lot more overlap.
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And I think that the more you can make it
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fun for everybody, the more successful it's going to be.
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So I think that is a change. I think that
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is a shift that has happened in the theme park
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world because in most theme parks, you know, the roller
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coasters cover that middle ground. They cover that perfectly. So
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that's why from the entertainment standpoint, we used to target
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the seniors and the little ones because they were the
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ones left holding purses while somebody else was writing a
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roller coaster.
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Right right, right, Well, let's move on, I guess from
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Lego Land, don't. I don't have a transition. I don't know,
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so I.
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Think you just said it. Let's move on.
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Let's move on.
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So what do a very quick interlude here on the
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earnings that we got from Delta and from the big
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the four big banks, JP, Morgan, Bank of America, City
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Group in Wills Fargo plus Delta. We're going to just
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mash this hall together, I think, and I'm going to
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put in some other research here too. So first thing,
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if I'm going to summarize all of the Delta earnings
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as to why they matter for us, it's that there
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are just fewer economy seats and those seats are also
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more expensive. Simultaneously, airlines are expanding into premium because that's
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where they're seeing growth. So these two things are happening.
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So and note that that's economy, but they're even less
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of the basic budget seats, so there's like thirty percent
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less budgets the inventory overall, and then economy is more expensive.
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Premium is also more expensive, but also that's where they're
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investing because it's a higher margin product. So that's what's
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going on in the earnings for the airlines, and we
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saw that underscored again in the latest ones because it's
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the second quarter that they reported that the premium ticket
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revenue outsold their main ticket revenue and for the second
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quarter at Delta, so that means that the smaller premium
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stuff just outsold it. It wasn't by much six point
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ninety two billion versus six point eight five billion, but
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still that's it's because premium is such a smaller segment
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of what they're offering, so that's why they're transitioning more
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stuff over to premium.
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So I was just gonna talk about it, but I
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think it's important to recognize. I think it's important to
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recognize that part of that is because they are converting
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stuff over to premium, right, you know, and it's happening
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in all airlines. You know, I've noticed it in the
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airlines when I'm playing. There are fewer and fewer what
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I will call base price seats. And it's what some
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of the former what used to be considered economy airlines
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are now doing following the same trend that we're talking
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about here, is they will have the base price with
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base with which basically means you are assigned a seat
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when you board the plane. You know, you can't you
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can't pick anything ahead, you can't take any luggage with you.
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It caused extras to do anything, costs extra to think
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about your luggage.
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I don't know.
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But looking at the seating process now, for specifically for Southwest,
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for example, the open seating days of Southwest are long gone.
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They are they now have a premium seating, ultra leg room,
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exit row, and then the back of the plane is
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the is the economy seating. And there's a significant difference
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in each I mean, it's a different pricing difference in
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each of those levels. So you know, the the the airplane,
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the airline industry used to be very premium. That was
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the whole idea. Only rich people flew. That was the concept,
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and then they tried to make it possible and accessible
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to everyone. And now when they're when fewer people are
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traveling long distances, let's put.
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It that way, we're going back.
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Yeah, they're going back, and they're and they're flipping it
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back from a from a pricing standpoint. So, you know,
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and as we were talking about before the show, if
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if you have one hundred, if you have one hundred
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seats and you used to have twenty seats that were
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premium and you now have forty seats that are premium, yeah,
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it makes sense that your your premium is your premium
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sales are going up because you have more product. You've
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taken you've actually taken product away from the economy side
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and added it to the premium.
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Side, right right, which is I think we've there's some
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data back that up to the Bank of America Institute
359
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reported that nearly forty percent of lower income households had
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no summer travel plans and that they're travelated. Card spending
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was down year over year through April, which is exactly
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what you're saying, which is basically that if you are
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on that side that the you know, again, I don't
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want to keep talking talking about the K shape, but
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we're seeing a lot of stuff happening. It's like the
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lower end is like they're just not going to spend
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on it now. I would argue that that report misses
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some critical nuance there. That means, you know, again to
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what we just said travel forty percent about lowering comme
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households had no summer travel plans. That doesn't mean they
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have no plans for summer. It just means that they
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don't have any plans to get on a plane and
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fly to Disney.
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World for summer.
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It means that they're probably going to get in the
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car and drive to six Flags, right. I mean, that's
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that's I think some of the nuances in this data,
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which is exactly what you're saying, Scott. It's like they're
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kind of just the planes. I think see that also,
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and they're like, we're just going to get rid of
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this this category. If we can shift this category, that
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this budget category over up because there's just less demand
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for the budget travel. Is what's happening because those those folks,
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like I said, forty percent of the lower ring summer
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just yes because because they can't afford the plane tickets,
386
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so they're gonna instead put that money to gas and
387
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just drive somewhere.
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Well, and anecdotally, I'm also seeing that they are shifting
389
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the numbers of flights. They're shifting the numbers of direct flights,
390
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even between hubs. So it's interesting because we you know,
391
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we say that travel is down, but every time I fly,
392
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the plane is jam packed to the gills. Right. That's
393
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because again they're pulling seats out of the inventory. They're
394
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pulling flights out and hopefully using some of that savings
395
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so that they can bolster their.
396
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Profit right right, And.
397
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A few more details here, So they're basically the bank
398
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takeaway is that each of the banks posted card spending
399
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growth between nine and twelve percent, which is insane in
400
00:21:02.079 --> 00:21:04.839
one quarter that you're having cardspend, and that just means
401
00:21:04.880 --> 00:21:07.200
I think that's We've been talking around this over and over,
402
00:21:07.279 --> 00:21:11.319
but basically people everyone is just putting more on their cards,
403
00:21:11.759 --> 00:21:15.079
and that could be that things are just more expensive,
404
00:21:15.920 --> 00:21:19.319
Like that's the obvious kind of conclusion. The good news
405
00:21:19.359 --> 00:21:22.319
is you don't really see the default rate is not rising,
406
00:21:22.400 --> 00:21:24.680
so that means that people are still able to afford
407
00:21:24.799 --> 00:21:25.960
you're just spending more on things.
408
00:21:26.160 --> 00:21:27.440
Now, the question is what.
409
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Are they spending money on, And I think that's where
410
00:21:29.799 --> 00:21:32.759
we get the division right where between, Like we said
411
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that lower incomes they're going to be spending less on
412
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those travel But I do think that it's pretty clear
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that everybody is going to be doing some some sort
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of recreation where they do it in a cheaper way.
415
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They trade down or they they trade up. And it's
416
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interesting because the Square Mouse survey that I cited earlier
417
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said that it the average trip cost climb to twenty
418
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four percent for summer, which is is crazy, but it
419
00:22:02.799 --> 00:22:05.400
also said that only twenty four percent of Americans are
420
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spending more due to prices alone, because fifty three percent
421
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of the people in that survey are cutting back on
422
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other expenses to fund travel this year. So I think
423
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we just we keep saying this where it's a little
424
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bit of a mixed bag. Like you know, especially.
425
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Americans, they just they.
426
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They want to do their you go travel or are
427
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you're going to call it recreation or whatever, tourism put
428
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it in that bucket however you want to define it.
429
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But they just want to do it. And if you're
430
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on the lower income, you need the escapism. But you're
431
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going to just trade down and you're going to go
432
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to your local museum when they have their free days,
433
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or you're going to go to six flis. You're gonna
434
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do whatever. And then if you're on the higher end,
435
00:22:46.200 --> 00:22:48.240
you're actually probably gonna spend more money because you feel
436
00:22:48.240 --> 00:22:52.319
like you deserve it, kind of trade up into premium experience.
437
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I think, you know, I'm going to put I'm going
438
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to put this into my glass half full versus last
439
00:22:58.720 --> 00:23:02.079
half empty lens. I think what this says is people
440
00:23:02.240 --> 00:23:07.359
want to travel. People feel the need to travel. You know.
441
00:23:07.480 --> 00:23:11.039
I think we're generationally in a place where people are
442
00:23:11.079 --> 00:23:16.359
recognizing the rejuvenation that you can get as a family
443
00:23:16.400 --> 00:23:21.319
when you travel together. I think they're recognizing the need
444
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for travel, and that's why they're not going to restaurants,
445
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or they're they're cutting back shopping, or they're not going
446
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on home improvements in order to do a vacation. That
447
00:23:29.960 --> 00:23:34.519
that kind of vacation is more and more important. And
448
00:23:34.559 --> 00:23:37.440
I think it's I think it's still sorry I hate
449
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to say this, but I think it's still ramifications from COVID.
450
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I think it's still families that are going, oh my god,
451
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when the kids were growing up, we couldn't let them outside,
452
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we couldn't let them go to school, we couldn't let
453
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them do anything fun. We've got to make up for
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that time. And I think and I think that whether
455
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it is conscious or subconscious, I think that is part
456
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of the equation. I think it's also I think it
457
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also helps explain some of the credit card rise.
458
00:24:02.720 --> 00:24:02.960
You know.
459
00:24:03.079 --> 00:24:06.559
I think it's people who are you know, yes, they
460
00:24:06.599 --> 00:24:12.480
are scrimping and saving on home improvement and dining out
461
00:24:12.519 --> 00:24:14.599
and that sort of thing, but they still are putting
462
00:24:14.599 --> 00:24:16.400
it on their credit card. And that also explains why
463
00:24:16.440 --> 00:24:20.680
the default rate has not gone up. So's it all
464
00:24:20.759 --> 00:24:23.000
kind of works together in my brain a little bit.
465
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But for us in the industry, I think it is
466
00:24:26.799 --> 00:24:30.480
short term, at least in my opinion. Short term. I
467
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think it's good news because it means there is still
468
00:24:32.480 --> 00:24:35.240
a desire for the product we offer. The flip side
469
00:24:35.240 --> 00:24:38.599
of that is we cannot become comfortable with that. We
470
00:24:38.680 --> 00:24:42.240
have to make certain that when they do scrimp and save,
471
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that when they come to our parks, when they come
472
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to our attractions, they have a top quality time. And
473
00:24:47.200 --> 00:24:50.160
that's not just so they come back to our attraction
474
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that so that they come back to any attraction, and
475
00:24:53.480 --> 00:24:57.000
I think it's important to recognize that the interest is there,
476
00:24:57.400 --> 00:25:00.279
we just have to deliver, right.
477
00:25:01.359 --> 00:25:04.319
Oh, that's a great segue because something that we need
478
00:25:04.359 --> 00:25:10.039
to deliver more of is I think shaded experiences during
479
00:25:10.079 --> 00:25:15.079
the summer, because you know, it's just people I think
480
00:25:15.119 --> 00:25:17.119
are increde And when we were seeing this more and more,
481
00:25:17.240 --> 00:25:19.079
we've taught how how many times we've talked about the
482
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heat and et cetera, et cetera, et cetera. But meanwhile,
483
00:25:22.000 --> 00:25:24.559
Disney in Paris they are canceling some of their fireworks
484
00:25:24.559 --> 00:25:29.359
because literally the local prefecture told them that it's too hot.
485
00:25:30.440 --> 00:25:33.680
So Disneyland Paris is swapping out fireworks for drones for
486
00:25:33.759 --> 00:25:36.599
the best deal day next year, after the local authorities
487
00:25:37.000 --> 00:25:39.640
told them that they had to stop the pyrotechnics because
488
00:25:39.640 --> 00:25:40.680
it was literally dangerous.
489
00:25:40.680 --> 00:25:44.200
Some reads, So help.
490
00:25:44.039 --> 00:25:47.720
Me understand this it how does how does how does
491
00:25:48.119 --> 00:25:52.559
switching fireworks to drones? How does that make it less
492
00:25:54.799 --> 00:25:56.960
less dangerous for guests due to heat?
493
00:26:00.319 --> 00:26:04.839
Well, I don't pretend to understand the politics of Paris,
494
00:26:05.359 --> 00:26:10.119
scott but the local authorities that that fireworks make things
495
00:26:10.160 --> 00:26:14.240
more hot and that they don't want more fireworks happening,
496
00:26:14.319 --> 00:26:18.319
so they even though these were scheduled for nighttime, that
497
00:26:18.359 --> 00:26:20.559
they don't want any more heat in the area, and
498
00:26:20.640 --> 00:26:23.680
so they want so now Dizzey has moved over to drums.
499
00:26:24.599 --> 00:26:28.000
And I'm wondering if it's I'm wondering if it's partially
500
00:26:28.119 --> 00:26:34.640
because too, with higher heat usually usually comes less rain,
501
00:26:35.119 --> 00:26:38.119
usually means drier conditions. I mean, we're dealing with forest.
502
00:26:37.880 --> 00:26:40.480
Fires right now. There's fires.
503
00:26:41.960 --> 00:26:43.559
That to me would be the reason that they want
504
00:26:43.559 --> 00:26:45.559
to shift is just out of safety, so that you
505
00:26:45.599 --> 00:26:51.559
don't have stray embers falling into pine straw and pinestraw
506
00:26:51.599 --> 00:26:54.799
that has not seen rain for five weeks. You know
507
00:26:55.720 --> 00:26:57.720
that that would make sense to me. I don't really
508
00:26:57.720 --> 00:27:00.559
see how the changing of fireworks should roes is going
509
00:27:00.599 --> 00:27:03.200
to impact the guest experience that much, but I do
510
00:27:03.279 --> 00:27:07.079
think that it's it could be safer for the area
511
00:27:07.240 --> 00:27:12.880
around Disneyland Paris, and I think, you know, I think51200:27:12.880 --> 00:27:15.119
we're going to continue to see things. I think we're51300:27:15.160 --> 00:27:18.799
seeing it already. Fireworks have become less and less the51400:27:18.799 --> 00:27:22.279
centerpiece of end of night experiences. They're still part of51500:27:22.319 --> 00:27:25.759
it because they are still expected, but they're becoming less51600:27:25.759 --> 00:27:27.519
and less, and I think that this is a perfect51700:27:27.559 --> 00:27:30.599
excuse for the French government to say, uh, you know,51800:27:30.599 --> 00:27:34.799
we're afraid to put up fireworks because there's a a51900:27:34.960 --> 00:27:38.680
higher risk of in danger of widespread fires.52000:27:39.240 --> 00:27:42.559
Right you know, well there's a lot to that we52100:27:42.680 --> 00:27:44.559
didn't We're not gonna have time to talk about this,52200:27:44.680 --> 00:27:46.839
but of course all of us will see in the US,52300:27:47.119 --> 00:27:49.920
you know, a lot of the parks in the in52400:27:50.160 --> 00:27:53.519
our country are had to close during this week for52500:27:53.680 --> 00:27:57.480
different days due to wildfires and dangerous air conditions. So52600:27:58.119 --> 00:28:00.839
they just out again, back to the whole inside versus52700:28:00.839 --> 00:28:04.119
that outdoor thing. When your whole park is outdoors and52800:28:04.160 --> 00:28:06.400
the air quality is bad. So it's now we're not52900:28:06.440 --> 00:28:09.079
even talking about the heat. We're talking now about just53000:28:09.160 --> 00:28:11.519
the quality of the air, you know. So between the53100:28:11.799 --> 00:28:14.119
quality of the air and between the actual physical temperature53200:28:14.119 --> 00:28:16.240
outside you a lot of parks have had to close53300:28:16.319 --> 00:28:19.559
down for a few days this summer. And then, like53400:28:19.599 --> 00:28:23.079
you said, the fireworks, there's been more reports about how53500:28:23.119 --> 00:28:27.039
fireworks do put just worse in air quality. Also, they53600:28:27.039 --> 00:28:29.079
do worse in air quality because you're exploding stuff into53700:28:29.079 --> 00:28:29.319
the air.53800:28:29.359 --> 00:28:32.640
So it's worsening air quality. Right, So I ard.53900:28:32.680 --> 00:28:34.559
Story about that over the fourth, but that's a whole54000:28:34.640 --> 00:28:35.279
other thing.54100:28:35.599 --> 00:28:38.200
Right, But I think you can see, like to your point,54200:28:38.240 --> 00:28:41.359
a lot of these things converging where really, I do54300:28:41.400 --> 00:28:43.960
think we're gonna have to rethink what nighttime entertainment is54400:28:44.000 --> 00:28:46.440
going to look like. And I also think we're gonna54500:28:46.440 --> 00:28:50.799
have to rethink summer because summer used to be the54600:28:50.960 --> 00:28:55.160
main travel holiday for the theme parks, and I think54700:28:55.519 --> 00:28:58.240
this summer has not been great. We've heard a lot54800:28:58.240 --> 00:29:01.480
of reports of diss Land having very few guests and54900:29:02.599 --> 00:29:07.240
Disney World seen much lower dance records. Is it the heat?55000:29:07.519 --> 00:29:10.400
Is it the prices? Is it the trade down travel?55100:29:11.319 --> 00:29:11.519
You know?55200:29:11.599 --> 00:29:13.519
Is it there's just more competition where you could go55300:29:13.559 --> 00:29:16.720
to a free museum and hang out versus all money.55400:29:16.960 --> 00:29:18.559
I mean, what is it? Is it everything?55500:29:18.920 --> 00:29:21.240
And I think part of it, quite honestly, I think55600:29:21.240 --> 00:29:25.119
part of it is the kickback or the backlash of55700:29:25.599 --> 00:29:30.440
extending the winter and fall holidays earlier earlier and earlier55800:29:30.440 --> 00:29:32.480
and earlier, to the point where it's like, oh no,55900:29:32.680 --> 00:29:34.240
I'm not going to go over the summer. I'll wait56000:29:34.559 --> 00:29:37.880
because Halloween starts in August, so you know, we'll we'll56100:29:37.880 --> 00:29:38.480
go then.56200:29:39.559 --> 00:29:43.200
Yes, kids, in case you weren't checking, we are literally56300:29:43.720 --> 00:29:48.119
less than three weeks away from Halloween season starting because56400:29:48.279 --> 00:29:51.319
ticket Halloween events start August seventh.56500:29:53.200 --> 00:29:56.319
But you know why, because people will pay for it56600:29:57.720 --> 00:30:00.240
because the demand is there, and what you to be56700:30:00.279 --> 00:30:02.799
a shoulder season event has now shifted into the main56800:30:02.920 --> 00:30:05.640
season and now we have to talk about the shoulder56900:30:05.640 --> 00:30:08.400
season being summer. And we just might explore some of57000:30:08.440 --> 00:30:12.799
this in greater depth on Unhinged because that's where we're57100:30:12.839 --> 00:30:15.680
going next because we're out of time. Guys, once again,57200:30:15.799 --> 00:30:19.400
thank you all so very much for listening, for joining57300:30:19.440 --> 00:30:21.039
us every week. I love to hear it when people57400:30:21.079 --> 00:30:25.480
say it's my Monday morning drive to work. I listen57500:30:25.519 --> 00:30:27.759
to you all and it feels like I'm just catching57600:30:27.839 --> 00:30:31.400
up and getting ready to dive into the industry. And57700:30:31.640 --> 00:30:34.359
so thank you so much. Please spread the word, the57800:30:34.359 --> 00:30:37.160
more the merrier on behalf of Philipernandez with Gantam Lighting57900:30:37.200 --> 00:30:39.319
and Control and myself Scott Swins and with Scott Swinson58000:30:39.359 --> 00:30:41.880
Creative Development. This is Green Tag Theme Park in thirty58100:30:42.200 --> 00:30:44.119
and we will see all of you next week.
