June 28, 2026

When to Change a Theme Park, and When Not To

When to Change a Theme Park, and When Not To
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Three news items this week, all of them about change: when to make it, when to skip it, and how to communicate it.

Disneyland is facing backlash after replacing one of the old skeletons in the Pirates of the Caribbean with a new projection-mapped animatronic. Screens and AI are deeply unpopular right now, and replacing a classic animatronic with a projection might have been a misstep.

Enchanted Parks eliminated the legacy dining plan at its six former Six Flags properties. CEO James Harhi told Attractions Magazine the company is prioritizing "rides and improvements, not chicken tenders." The line is good. The underlying strategy is not visible yet, and a smaller chain almost certainly lost the bulk discount that made the plan profitable. The cleaner play would have been to lead with the price reductions and let the cut follow.

Meanwhile, Walt Disney World extended its 2026 holiday season to nearly two months, from November 13 through January 6, without adding anything new. Christmas at Disney is built on nostalgia, and changing the product would break the emotional logic guests come for. Halloween needs novelty. Christmas needs tradition.

Listen to weekly BONUS episodes on our Patreon.

WEBVTT

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Oh My, from our studios this week in Los Angeles

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and Tampa. This is green Tag Theme Park in thirty.

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I'm Philip and I'm joined as always by my delightful

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co host, the mister Scott Swinson from Scott Twinson Creative Development.

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On green Tag, we look at the top news each

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week and we try and discuss why it matters or

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doesn't matter to industry professionals in the theme park and

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theme entertainment spaces. And this week, I think the through

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line is going to be change. When should you change?

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How should you change? And should you be listening to

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your guests and how do you get that feedback and

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make experiences better? And sometimes it doesn't make it better,

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it just makes it worse. And I think, I mean,

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we'll start off this week with the story that a

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lot of our regular listeners have sent to me, which

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is the opening of the new Pirates ride in Disneyland.

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I'm sure all of you have already seen this video.

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It's all over the internet, including all of the glorious

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memes that have come out with this, but basically, disney

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Land has open Pirates of the Caribbean. It was down

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for refurbishment. The primary reason it was down was to

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fix most of the a lot of the interior stuff

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and to realign effects. But they did add a new

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effect to one of the pirates on when you're in

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the first phase, when you're going through the caverns and

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there's there's one of the pirates and it used to

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be a static pirate and now they have added a

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kind of projection face to it where basically it picks

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up the gold It picks up a gold coin, and

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it it goes from a human to a skeleton by

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picking up the gold coin and just kind of repeats

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that cycle.

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Basically.

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I'm sure you've seen the video, but that's what's going on,

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and that's that's the biggest new addition to it, although

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they have fixed some of the other elements throughout the ride.

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So this has sparked a lot of controversy online from folks,

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and I think it's I don't know, yes, a lot

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of the folks are not happy with it, and I

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think I'll give my quick take on it first, but

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my take is really just this is a reading the

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room problem where you know it kind of breaks. Basically,

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what you're doing is you're taking a really classic kind

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of dark ride element where it's a spooky skeleton and

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very atmospheric area, and you're adding this animation and projection area,

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so it does change the vibe of the place. But

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I think the main reason people are upset about it

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is actually because it looks more on the screen projection

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screens kind of technologies front right now and reading the

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room like right now, especially in America, people are not

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happy with AI.

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They're not happy with screens.

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All we hear about is social media and suf how

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bad all that is, and which is why you're seeing

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a big movement for schools to discontinue phones, but also

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for restaurants and other places to reduce the amount of

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screens in the area. And I think it just came

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at the wrong time in a way, like you have

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all this kind of negative sentiment build up about screens, AI,

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about technology and all this where people are trying to

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return to in person, physical experiences, and in a way

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this is a metaphor of that, like Disney has taken

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away something that is classic but also very physical, like

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a physical prop that is spooky and litwell and you know,

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hand carved and replaced it with a projection mapped screen

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and I think that that's more what is causing the backlash.

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I think it's less that it's bad quality. Like I

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don't think it's bad quality. I think it's just the

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situation that if I themselves in. I think the story

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on this is a little like I'm not sure the

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story fully meshes with the ride, but like a shrug

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on that, I just you know, you know, there's plenty

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of places that don't match that. But anyway, that's my

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take on it. But Scott has a storyteller.

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What do you think? I think I think all of

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this makes sense. I think you know, I think you're right.

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I think this is the wrong time to add technology

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or replace something that is beloved with technology just because

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you can replace it with technology. It kind of kind

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of goes back to that question just because you can

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do it doesn't mean you should. And then I think

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for me the most, and I say this sitting sort

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of outside the adult Disney realm, the adult Disney goer realm.

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For me, it's it's I think this is all blown

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to a much larger proportion. I won't even call it

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out of proportion because for some people it's very important,

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but it's blown to a much larger proportion because it's

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changing something in a classic Disney ride, right. You know,

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I do belong to several adult Disney groups and sites

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or groups on various social media platforms, and I mean

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the perfect example is someone was just livid about the

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fact that they their their breakfast no longer consisted of

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a Mickey waffle and was now a character waffle, and

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they were like, is this the end? It's a flip

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and waffle kids, you know, I mean, lighten up. So

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I think I think this is I think I don't

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disagree with anything you've said, Philip. I think you're absolutely

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right that this is the wrong time to be doing

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it from a from a tech standpoint, But I think

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it's just elevated to the point because it is a

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classic Disney attraction. I mean, you know, you can't you

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can't change anything, even though people will constantly say they

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want change. So it's this is a perfect, perfect example

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to me of when people say, you know, we want

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it fresher, we want it newer. We want to find

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out what that means. Because this, you know, I look

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at it and I go, it's this much of the ride,

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you know, it's it's a teeny tiny part of the

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ride and people are up in arms about it. Well, well,

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I think we've got much bigger things to be up

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in arms about number one and number two. It's it

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is difficult for park operators to know what the heck

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you mean when you say I want it to be fresher,

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I want it to be newer. I don't want to

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lose the story. So I think what's happened here is

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in the attempt to do something new and fresh and

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make it so that people will come back to Pirates

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of the Caribbean again, or it will be elevated in

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some way. They have somehow hit the sensitivity bone to

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nostalgia and made it so that it's you know, how

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dare you take this moment away? Well, to be honest,

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they didn't really take anything away, because one of the

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images is the skeleton that was originally there. It transforms

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now and to your point of storytelling, you know, I don't.

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I don't think it's I've never thought it was fair

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to say that Pirates of the Caribbean follows the same

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storyline as the movies, because they don't. There's a lot

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of differences. Does it make sense within the storyline to

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your to your point shrug, eh, eh, you know it doesn't.

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I don't think it makes any less sense than a

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static skeleton sitting there in front of the gold. I

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also don't think it's necessary, right because going back being

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a bit of a traditionalist, I actually quite liked the

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staticness because what it did was it set up the

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anticipation of creating a moving scene or something in the future.

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But it's the exposition that's I think that's the problem exactly.

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It's rushing the exposition.

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Right, that's right, it's rushing the exposition that whole cave

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and the whole point to it is to be an

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extended exposition that gets progressively creepier, right, and then the

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whole point comes.

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To life, right, that's exactly.

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So yeah, I think the whole point is to have

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those the skeletons that are that are skeletons. They're not moving,

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so everything is moving around them, you know, the stars,

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you the water, the night. They're static because they're they're dead.

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I mean, they're kind of frozen in time. And I

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think that's the that's I think a little bit what

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it ruins. I think I go back to what you say,

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A lot, which is about when you're looking at adding

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technology into a situation, it has to serve the story

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and not the other way around, and not just adding

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technology for technology's sake, And that would be my one,

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I guess main criticism is that it sort of feels

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like it wasn't necessary and they did it because they could,

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because this is their new technology that they debuted.

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Some encounter is sitting behind a desk somewhere, going, we've

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had this ride clothes forever. We've got to come back

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with something new that we can talk about from a

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marketing standpoint, right, So there's there's that angle from a

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creative side. If you're going to do it to one

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of these characters, you got to do it to all

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of these characters, so or more than one, because now

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you've got to stick out. You've got to stand out

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like a sore thumb that goes back and forth, as

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opposed to just the static I loved as a kid, especially,

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I loved the static nature because it built a sense

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of anticipation of the great animatronics that we were about

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to see. Right So I I personally don't feel it

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was necessary, But I'm also not going to sit there

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and be all up in arms about it and say,

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how dare you touch this classic? You know, it's it's

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a theme park ride. Lighten up, you know it's it's

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not global politics or brain surgery. So but I think

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I think that these are But these are definitely things

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that people need to consider when you're trying to decide

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should I change this? Should I add technology to this?

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And the biggest piece of information or the biggest recommendation

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I would give is it's don't don't shy away from technology.

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But technology is not the end, it is the means.

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So what are you What is it that you are

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trying to accomplish? Is it simply that you need something

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new to talk about from a marketing standpoint? Okay, I

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can accept that if you really think that Pirates of

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the Caribbean, for example, needs a marketing boost, really I

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don't think so. But but maybe maybe is it a

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justification for you know, being closed for so long for

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to do renovations? Maybe? But I don't Having not ridden

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the ride, based on what I've seen in video and

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based on what we've talked about, I don't see that

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it necessarily enhances anything. And you know, it's one of

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those things that the things that we really never know.

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Maybe it's just that that skeleton had finally rotted through,

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so they thought instead of replacing it with another skeleton,

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they said, oh wait, we've got this cool technology. Let's

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throw this in there. That'd be fun, right, right, So

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it's it's hard to say, it's hard to say, but

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I think you know, based on this kind of of

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I'm gonna call it Disney hysteria, you know, we'll we'll

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we'll call it the we'll call it the Mister Toad's

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Wild Ride syndrome, this sort of Disney hysteria of how

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dare you touch this classic? If they'll get over it,

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they'll find something else to be worried about in the

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not too distant future. Maybe it's Mickey Waffles. Right, Well,

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Mick be going.

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Away to close this out.

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I will I will say that the point you're circling

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there is, of course, what makes Disney Disney is exactly

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what Well used to say, which is that they kind

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of always change. That's what makes Disney Disney, right, and

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so this type of thing is exactly what makes Disney

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Disney is that they do go in and they take bets,

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both small and large and they do change everything constantly,

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and that's why you have you know, I go to

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Disneyland frequently. This is my home park, and there's so

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much innovation. Remember when the main street windows and the

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projection mapping, like all these things, a lot of things

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didn't work out, and the ones that do they refine.

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Can I point out that Jack Sparrow was never in

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the original parts of the Caribbean, right, right? Can I

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just point that out?

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Yeah, yeah, exactly.

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So anyway, we'll move on finally to six Flags.

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For those of us.

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Oh good, that means we'll get listeners. Good, we're talking

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about six Flags.

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So this is I'm going to link here to an

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interview that my colleague Danny did at Attraction's magazine, And

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this is a few weeks old, but we didn't have

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talked about last week, so I thought we'd bring up

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this week because there were some interesting moments here speaking

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of change.

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But basically this.

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Interview is with the new Enchanted Parks CEO James Harheye,

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and he it was about physically about how one of

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the recent decisions that he made was the elimination of

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the legacy dying plans.

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The six Flags has so that's catch everybody up.

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Remember that Enchanted Parks was sold several of the six

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Flags properties.

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And they will be so they were going to keep.

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A lot of the stuff the same throughout this year

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to honor the existing season pass holders and all that stuff,

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and then they're going to be transitioning over into the

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Enchanted Park's way of doing things. And so he's been

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going on a little bit of a tour and explaining

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some of the changes, et cetera, et cetera. And one

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of them is going to be discontinuation of the dining

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plans from six Flags. And what he said about it is,

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we have to do things differently than six Flags. We

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cannot continue to do what six Flags did because these

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parks are not six Flags, Okay, and Channa Parks has

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focused on reducing menu prices where possible while prioritizing investments

254
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that directly impact the guests experience. We did price reductions

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by removing the dining plan. We know it's painful, we

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feel long term this is the right decision. Ultimately, he

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explained that the company believes guests would rather see resources

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invested in the experiences that create lasting memories.

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Let's focus on rides and improvements, not chick contenders.

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Yeah, what do you think? Well, so I agree. I

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agree with the vast majority of this intent. I agree

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with the vast majority of this intent. I think I

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love the let's focus on rides and improvements, not chicken tenders. However,

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if you are the mother of a small child, the

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only thing slightly more important than rides are chicken tenders.

266
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So I think it kind of goes back to those

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creature comforts. You got to make sure that the creature

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comforts are met. Now, to me, this sounds a lot

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like I'm going to say, corporate speak to get rid

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of the dining plan. You know, if you want to

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get rid of the dining plan, say we're getting rid

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of the dining plan. You know. I think that trying

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to to justify it, and I guess that's kind of

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what they're doing. It says, you know, we know it's painful,

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but we do feel that in the long term it's

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the right decision. I love the fact that he's saying

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we're not six flags anymore. That I think is a

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really strong and important statement to make, is that we're

279
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not going to run like six Flags. We're going to

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you know, honor. We're gonna honor. We're not going to

281
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chase away our season pass holders because that's another stupid

282
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thing to do. Let's let's buy some parks and piss

283
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off all of our loyal customers. Bad idea, bad idea.

284
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But to be able to say we're going to offer

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new and different things in the future, We're going to

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be able to make changes that are right for our

287
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parks that may be different from what you've come to

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back from from six Flags, but they're going to have

289
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to basically identify themselves in the market and clarify what

290
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what they're sorry without sounding like a broken record, what

291
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their north stars are going to be, and what they

292
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need to focus on and accomplish. I I I understand

293
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people who are you know, who live and die by

294
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the dining plan, but let's just be honest, you know,

295
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since this show is about change and the and the

296
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way change happens. Any time there is a change in

297
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a theme park, there is always a backlash. There is

298
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always a backlash. Now, sometimes that backlash comes in the

299
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form of a giant firestorm, and sometimes it comes in

300
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the form of you know, six Karens very upset. So

301
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I think it's important to recognize. Sorry anyone named Karen,

302
00:16:55.600 --> 00:16:59.120
I apologize, but you know what I'm talking about. It

303
00:16:59.559 --> 00:17:03.120
comes down to people are always going to be upset

304
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about change, especially people who are passionate about theme parks.

305
00:17:06.480 --> 00:17:08.440
This is like I mentioned in the last story, this

306
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is five times greater with Disney. But I think anybody

307
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who has come to expect something from a park the

308
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moment it changes, even if it changes, even if the

309
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change is going to be better for them in the

310
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long run, they still fight it because we are change

311
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averse when it comes to our parks. We want the

312
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comfort food of the we want. We want all new rides,

313
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but we don't want to get rid of any of

314
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the old ones. We want all new shows, but we

315
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don't want to get rid of any of the old ones.

316
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We want all new casts, even though for parks that

317
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have been around forever, those casts are now sixty years

318
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old and they can't kick up their feet quite as

319
00:17:44.799 --> 00:17:47.920
high as they used to. So it's one of those

320
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things that change is inevitable. It's going to happen, and

321
00:17:50.839 --> 00:17:54.640
you also have to recognize and plan for when you

322
00:17:54.720 --> 00:17:57.279
make these changes. If you've done it for the right reasons,

323
00:17:57.759 --> 00:18:00.839
a couple of things. Be prepared that there's going to

324
00:18:00.880 --> 00:18:03.920
be there's going to be pushback no matter what it is.

325
00:18:04.279 --> 00:18:06.200
No matter what it is, we're changing the color of

326
00:18:06.240 --> 00:18:10.000
our restrooms. Someone is going to be upset. Someone is

327
00:18:10.039 --> 00:18:13.640
going to be upset, So be there, to be there

328
00:18:13.680 --> 00:18:17.000
to listen and to explain why. But I think that

329
00:18:17.079 --> 00:18:19.279
leads very much into the second one, and that is communication.

330
00:18:19.960 --> 00:18:22.920
Why is this happening, How is this changing? How is

331
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this moving forward? This is where I kind of have

332
00:18:25.720 --> 00:18:33.359
a little hesitancy with this story because it's general. You know,

333
00:18:33.359 --> 00:18:36.079
it's very general. We're making these decisions because it's best

334
00:18:36.119 --> 00:18:39.400
in the long run. Okay, how that's right. That's that's

335
00:18:39.440 --> 00:18:43.599
what's missing for me. That would eliminate the blowback, right,

336
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I agree with that. I actually was.

337
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The reason that I pushed the story off from previous

338
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weeks is just because I was a little bit waiting

339
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to see if there was going to be a bigger

340
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announcement about their overall strategy. And I think that's what

341
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you're getting at, which is what we're missing, which is

342
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how are these parks going to be different from six lags?

343
00:19:03.119 --> 00:19:05.279
He said, they're different, We're not six lags.

344
00:19:05.799 --> 00:19:08.480
You're they're correct that that is a great place to start,

345
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But then what makes enchanted parks uniquely enchanted parks?

346
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What makes them unique?

347
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And I think there, I'm sure they're still figuring that out,

348
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which is totally fine to me. That was weird where

349
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we're announcing, like why I announce this without the other part?

350
00:19:25.599 --> 00:19:27.920
Why not just kind of wait and then say this

351
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is how this is the new enchanted parks is what

352
00:19:29.799 --> 00:19:33.279
we do better, and we could roll it into that

353
00:19:33.839 --> 00:19:36.559
Elevated dining is a part of what makes our parks

354
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different than other parks. And part of that elevated dining

355
00:19:39.799 --> 00:19:42.119
is X, Y and Z. You're gonna get like a

356
00:19:42.200 --> 00:19:44.240
quen was salmon bowl or whatever, you know, put these

357
00:19:44.319 --> 00:19:47.279
things and their chicken tenders, but you know, have the good, better,

358
00:19:47.359 --> 00:19:52.319
best thing, and then just not have to highlight the

359
00:19:52.319 --> 00:19:54.319
fact that you're limiting the dining plan, but just make

360
00:19:54.359 --> 00:19:57.400
it part of a new dining experience.

361
00:19:56.960 --> 00:20:00.000
Right exactly. Well, it's it's kind of what we were

362
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saying about the Disney story too. Read the room, Read

363
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the room.

364
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When when food prices you're telling families that you're not

365
00:20:06.920 --> 00:20:08.880
going to have cheap food. It's all you're doing. You're

366
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just selling them correct.

367
00:20:10.039 --> 00:20:13.440
Correct, And to me, I would have said, I would

368
00:20:13.440 --> 00:20:15.400
have led with. To me, the story would have been,

369
00:20:16.599 --> 00:20:18.920
we are looking at reducing our menu prices.

370
00:20:19.319 --> 00:20:19.400
Ye.

371
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That would have been the lead story, right. In order

372
00:20:23.319 --> 00:20:26.319
to do that, we are going to have to reevaluate

373
00:20:26.680 --> 00:20:32.440
the our our all day dying option. Yep. So what

374
00:20:32.440 --> 00:20:34.440
we're really trying to do is save you money. It's

375
00:20:34.480 --> 00:20:39.000
all about presentation and full information, you know, lead with,

376
00:20:39.319 --> 00:20:42.960
lead with what guests are not going to be upset with, right,

377
00:20:43.079 --> 00:20:46.359
and and and that helps explain why the changes are happening.

378
00:20:46.359 --> 00:20:48.640
So that goes back to my point of be prepared

379
00:20:48.680 --> 00:20:50.480
to explain how the change is going to happen.

380
00:20:51.200 --> 00:20:51.359
Right.

381
00:20:51.559 --> 00:20:54.920
I think the guest reading these announcements are only looking

382
00:20:54.920 --> 00:20:56.559
to see how it's going to impact them when they

383
00:20:56.599 --> 00:20:58.599
go to the parks. And the only thing to take

384
00:20:58.599 --> 00:21:00.920
away from this entire article is that you're not gonna

385
00:21:01.200 --> 00:21:03.880
get a dining plan. There's nothing like, there's no additional

386
00:21:03.920 --> 00:21:06.440
to it. And I'm sure Scott and I mean, I'm

387
00:21:06.440 --> 00:21:09.400
sure Scott knows, but when I read it, my you know,

388
00:21:10.200 --> 00:21:14.359
not my corporate but my CEO brain is like, oh,

389
00:21:14.480 --> 00:21:17.000
they probably just don't get a good enough discount now

390
00:21:17.000 --> 00:21:19.400
that they are only six parks instead of it's a smaller.

391
00:21:19.480 --> 00:21:21.799
Yeah, it's a much smaller. You know, they don't have

392
00:21:21.839 --> 00:21:24.240
they don't have volume pricing when it comes to buying

393
00:21:24.240 --> 00:21:26.720
their stuff. I think that's I think that's part of it.

394
00:21:28.000 --> 00:21:30.440
I also think that they may be looking at it

395
00:21:30.480 --> 00:21:33.680
going we need to find ways that will differentiate us,

396
00:21:33.759 --> 00:21:36.880
and whether that is more elevated dining or whether that

397
00:21:37.160 --> 00:21:40.680
is lowering the price on existing dining or whatever that is.

398
00:21:41.200 --> 00:21:43.960
They've got to find their own their own path in

399
00:21:44.000 --> 00:21:47.440
the forest here and not continue to follow the six

400
00:21:47.480 --> 00:21:51.839
Flags path. I mean, bottom line, it's probably just the

401
00:21:51.880 --> 00:21:52.720
bottom line.

402
00:21:52.920 --> 00:21:55.079
It's probably just that bulk pricing.

403
00:21:55.319 --> 00:21:57.319
They need to they need to do something. They need

404
00:21:57.359 --> 00:22:04.079
to do something to to to reduce to maximize spend.

405
00:22:05.799 --> 00:22:10.000
And you know, truth be told, this could completely backfire, yes,

406
00:22:10.079 --> 00:22:14.119
because now people may not eat at all. Right, so

407
00:22:14.839 --> 00:22:20.279
who knows, we'll see. But I like the intent. I

408
00:22:20.400 --> 00:22:23.240
like the intent of let's move forward, let's become our

409
00:22:23.279 --> 00:22:26.400
own parks, let's not live on the legacy of six flags.

410
00:22:27.920 --> 00:22:32.359
Right well, our next story also in the change theme,

411
00:22:32.359 --> 00:22:35.200
but this is someone who didn't change anything. So Walt

412
00:22:35.240 --> 00:22:38.039
Disney World the Christmas has expanded their season, but they

413
00:22:38.039 --> 00:22:40.720
haven't changed anything about the It's just it's just longer.

414
00:22:40.880 --> 00:22:42.680
So the holiday season at Disney World is going to

415
00:22:42.720 --> 00:22:46.319
be from November thirteenth to January sixth. However, some of

416
00:22:46.319 --> 00:22:48.039
the events are going to start even earlier than that.

417
00:22:48.359 --> 00:22:52.839
Mickey's Very Married, Chris's Party returns November eighth, and Jollywood

418
00:22:52.880 --> 00:22:55.920
Knights is November seventh, which means that you're going to

419
00:22:55.960 --> 00:22:58.839
have at least one week where you'll have haunted houses

420
00:22:58.920 --> 00:23:01.440
and you will have Smith's events opened during the same

421
00:23:01.519 --> 00:23:05.160
weekend in pretty close markets, the Orlando ones, you know,

422
00:23:05.359 --> 00:23:06.599
drive a few hours you'll be able to go to

423
00:23:06.599 --> 00:23:09.200
a Honted House and Jollywood Knights maybe in the same night.

424
00:23:09.680 --> 00:23:13.480
So and it goes all the way through to January

425
00:23:14.240 --> 00:23:18.000
sixth for the general holiday and then January fifth for

426
00:23:18.200 --> 00:23:21.160
Jollywood Knights, So they are kind of extending into that

427
00:23:21.240 --> 00:23:23.960
first week of January trying to push the envelope. So

428
00:23:24.960 --> 00:23:27.200
a few things that we've talked about over the years.

429
00:23:27.359 --> 00:23:30.240
One is the expansion of the seasonal window and how

430
00:23:30.279 --> 00:23:33.359
far can you actually push Christmas, And this is a

431
00:23:34.200 --> 00:23:36.519
pushing it into January to see if that January time,

432
00:23:36.559 --> 00:23:38.960
if you can push it later in January. But it

433
00:23:39.000 --> 00:23:41.119
also something in Scott talks about a lot, which is

434
00:23:41.160 --> 00:23:44.359
the idea of what is Christmas and Christmas is nostalgia

435
00:23:44.480 --> 00:23:48.039
and for families. And I guess that's why they didn't

436
00:23:48.079 --> 00:23:51.079
have to I mean, I actually they didn't change anything.

437
00:23:51.119 --> 00:23:53.960
All the same stuff is coming back in this case.

438
00:23:54.000 --> 00:23:57.680
I don't actually think it's a problem because you know,

439
00:23:57.799 --> 00:24:02.400
Disney World is not it is mostly visitors, and visitors

440
00:24:02.440 --> 00:24:07.119
like nostalgia. People like nostalgia written you know, generally for Christmas,

441
00:24:07.119 --> 00:24:10.720
they like nostalgia more. And this is more visitor base

442
00:24:10.759 --> 00:24:15.240
than it is passholders. So I see the reasoning behind

443
00:24:15.279 --> 00:24:18.240
it as to why they didn't change anything. They just

444
00:24:18.279 --> 00:24:22.559
made it longer. So what do you think, Scott?

445
00:24:23.279 --> 00:24:26.680
I agree with you. I think that they recognized that

446
00:24:26.839 --> 00:24:31.400
it's it's Christmas at Disney. That's all you gotta do.

447
00:24:32.079 --> 00:24:35.319
That's all you got to say, that's all you gotta do.

448
00:24:36.359 --> 00:24:39.440
You know, I went back again. I haven't been back

449
00:24:39.480 --> 00:24:41.240
to the Disney parks at Christmas. I'm in a very

450
00:24:41.279 --> 00:24:44.000
long time, very very long time. But I used to

451
00:24:44.079 --> 00:24:46.480
go and not even go into the parks. I would

452
00:24:46.480 --> 00:24:50.920
just go and check out the various resorts. I'd go

453
00:24:51.000 --> 00:24:55.000
see the big gingerbread house at at Grand Floridian, I'd go.

454
00:24:55.119 --> 00:24:57.680
So that's the one thing that is changing. They're not

455
00:24:57.720 --> 00:25:00.160
bringing back the gingerbread house at Glenn.

456
00:25:00.160 --> 00:25:02.319
Do you know why though? But you know why?

457
00:25:02.400 --> 00:25:05.720
Right the bar. There's a new venue there.

458
00:25:05.559 --> 00:25:10.240
At the bar, right, it won't fit there anymore. Right,

459
00:25:11.519 --> 00:25:15.359
So there's that. But again, it's just Christmas at Disney.

460
00:25:15.519 --> 00:25:19.920
When you walk in to any of those resorts with

461
00:25:20.119 --> 00:25:24.720
your family at Christmas time, that is more than enough,

462
00:25:25.200 --> 00:25:28.640
you know, That is the and And what's really funny

463
00:25:28.680 --> 00:25:32.640
is if they were to all of a sudden change everything,

464
00:25:32.799 --> 00:25:35.759
they'd lose the nostalgia. Well, first of all, they spend

465
00:25:35.759 --> 00:25:39.599
way too much money, and that they wouldn't need to

466
00:25:39.640 --> 00:25:44.440
spend because, like I just said, Disney Christmas, you know

467
00:25:46.400 --> 00:25:46.960
that's enough.

468
00:25:47.960 --> 00:25:48.480
That's enough.

469
00:25:48.920 --> 00:25:52.880
And secondly, I think people would be upset. I think

470
00:25:52.880 --> 00:25:54.720
people would be upset in the fact that they don't

471
00:25:54.720 --> 00:26:06.200
get to see the the Christmas tree at at Oh Gosh.

472
00:26:05.960 --> 00:26:06.680
Anti Kingdom.

473
00:26:07.640 --> 00:26:09.599
Well, I'm not even talking about the parks. I'm even

474
00:26:09.640 --> 00:26:12.079
just even talking about the resorts. There's certain there're certain

475
00:26:12.119 --> 00:26:14.240
decor that they don't want to change, you know. They

476
00:26:14.359 --> 00:26:18.279
they they want to see, they want to see a parade.

477
00:26:18.359 --> 00:26:21.200
Will an audience remember whether it's exactly the same parade

478
00:26:21.279 --> 00:26:25.119
or not. Most of them won't. I mean I know

479
00:26:25.200 --> 00:26:27.839
we will. In the industry, we'll look at it and go, well,

480
00:26:27.920 --> 00:26:30.200
float number four and there are those pehole, there are

481
00:26:30.200 --> 00:26:32.079
those of Disney fanatics. So we'll look and go, well,

482
00:26:32.119 --> 00:26:34.880
float number four is now float number five, and they've

483
00:26:34.960 --> 00:26:39.440
changed the the blue lights to teal lights. And but

484
00:26:39.640 --> 00:26:41.960
you know, the families who are there to really get

485
00:26:42.000 --> 00:26:44.880
the experience, to really get the emotional oomph from the

486
00:26:45.160 --> 00:26:48.640
Christmas experience, they'll be like, oh, I remember that float

487
00:26:48.720 --> 00:26:51.559
last year. It was so charming, that was that was

488
00:26:51.799 --> 00:26:53.359
Little Susie's favorite float.

489
00:26:53.799 --> 00:26:54.079
You know.

490
00:26:56.440 --> 00:27:02.119
It's and and again, Halloween is different. Halloween is Halloween.

491
00:27:02.799 --> 00:27:05.880
You have to have something new and startling and exciting

492
00:27:06.279 --> 00:27:09.000
and fresh and vibrant and whatever, because you can't scare

493
00:27:09.039 --> 00:27:11.240
somebody the same way twice, whether you're a scary event

494
00:27:11.359 --> 00:27:13.680
or not. You can't be spooky the same way twice.

495
00:27:14.920 --> 00:27:18.960
But Christmas is all about tradition. I mean, let's be honest, folks,

496
00:27:18.960 --> 00:27:21.319
when you put up your Christmas decorations at home, you

497
00:27:21.359 --> 00:27:25.599
don't buy completely Most people don't buy completely new Christmas decorations.

498
00:27:25.599 --> 00:27:27.640
And in fact, part of the fun of it is

499
00:27:27.720 --> 00:27:30.319
as you're installing your tree, going oh, this was the

500
00:27:30.440 --> 00:27:32.079
ornament that we got when we did so and so,

501
00:27:32.160 --> 00:27:35.920
and this was the ornament that the Johnson's gave us

502
00:27:35.920 --> 00:27:37.519
when they moved in next door. And now they are

503
00:27:37.559 --> 00:27:40.880
our best friends. And it's all about going back and

504
00:27:40.920 --> 00:27:47.359
reminiscing and building upon that great tradition. And I think

505
00:27:47.359 --> 00:27:49.440
the same is true with Disney and the fact that

506
00:27:49.440 --> 00:27:52.559
they are expanding it. I think it's fair to say

507
00:27:53.279 --> 00:27:58.920
yet again, to make it even longer just shows that

508
00:27:59.480 --> 00:28:04.160
it ain't you know, they recognize because these are expensive.

509
00:28:04.599 --> 00:28:07.079
These are expensive things to run, and if you can

510
00:28:07.160 --> 00:28:15.119
get the most revenue possible then great, you know that's

511
00:28:15.200 --> 00:28:16.039
that's what they're going to do.

512
00:28:17.240 --> 00:28:20.240
What I mean, what do you think about the timeline.

513
00:28:20.559 --> 00:28:23.519
Do you think it's going to be successful just because

514
00:28:23.519 --> 00:28:25.920
it's Disney or is it something like do you think

515
00:28:26.000 --> 00:28:30.119
other places could run something from November eighth to January sixth?

516
00:28:31.160 --> 00:28:34.400
Well, I wouldn't set my goal to be that. I

517
00:28:34.400 --> 00:28:36.839
wouldn't like start a new event and just open it

518
00:28:36.880 --> 00:28:38.960
up and say we're going to be open November November

519
00:28:38.960 --> 00:28:44.240
eighth to January sixth, simply because you have to build

520
00:28:44.400 --> 00:28:47.960
to that. I think Disney has clearly done that. Yes,

521
00:28:48.000 --> 00:28:50.240
there will be a drop off after Christmas. Yes there'll

522
00:28:50.279 --> 00:28:51.880
be a drop off after the first of the year,

523
00:28:52.200 --> 00:28:54.519
and my guess is that is firmly worked into their

524
00:28:54.559 --> 00:28:59.960
budgeting strategy. But it also gives people who didn't get

525
00:29:00.079 --> 00:29:04.200
a chance to see it or who I will tell

526
00:29:04.240 --> 00:29:07.640
you what happens a lot. We'll call it the empty

527
00:29:07.640 --> 00:29:11.640
nesters post Christmas Christmas experience. I've seen it with my

528
00:29:11.680 --> 00:29:14.839
other clients as well. People who don't necessarily want to

529
00:29:14.839 --> 00:29:17.880
be surrounded by young children will go and experience it

530
00:29:18.200 --> 00:29:22.480
after Christmas, where you know, the hyper sugar level is

531
00:29:22.519 --> 00:29:27.920
significantly lower and the crowds are somewhat smaller. So it's

532
00:29:27.960 --> 00:29:32.480
a great way to provide to use the same the

533
00:29:32.519 --> 00:29:37.000
same content for multiple audiences and give you know, empty

534
00:29:37.039 --> 00:29:40.319
nesters or you know, folks without kids, older folks without

535
00:29:40.359 --> 00:29:43.480
kids a way to experience the attraction and the experience

536
00:29:43.559 --> 00:29:47.720
without necessarily having to deal with the young families. If

537
00:29:47.759 --> 00:29:51.000
you don't want to, so I think it's I wouldn't

538
00:29:51.119 --> 00:29:53.319
So to answer your question directly, I would not recommend

539
00:29:53.319 --> 00:29:56.839
this to start with for any new organization that is

540
00:29:56.839 --> 00:29:59.960
trying to do a Christmas event. But if you build

541
00:30:00.119 --> 00:30:01.599
to it and you do it, I mean clearly, Disney

542
00:30:01.680 --> 00:30:05.799
does Christmas right. So because they do Christmas right, they

543
00:30:05.880 --> 00:30:07.519
just have to keep expanding it so more and more

544
00:30:07.519 --> 00:30:11.559
people can experience it and see it. So hopefully more

545
00:30:11.599 --> 00:30:14.200
and more people will experience us again next week because

546
00:30:14.240 --> 00:30:18.200
we're at a time. So guys, thank you all so much.

547
00:30:18.319 --> 00:30:21.400
We hope hope you've enjoyed our little show about when

548
00:30:21.440 --> 00:30:24.759
to change and when not to on behalf of Fillip

549
00:30:24.799 --> 00:30:26.920
with Gandom Lighting and controls of myself Scott Swinson with

550
00:30:26.920 --> 00:30:29.640
Scott Swinson Creative Development. This is Green Tag Theme Park

551
00:30:29.640 --> 00:30:31.720
in thirty and we will be thrilled to see all

552
00:30:31.720 --> 00:30:32.440
of you next week