Aug. 2, 2026

Can IP Save Howl-O-Scream?

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United Parks is bringing licensed IP to Howl-O-Scream for the first time, licensing two Sony films across all five of its events. Busch Gardens Tampa and Williamsburg each open an Anaconda house on September 11 with different storylines, Fear Has No Escape in Tampa and Dead on Arrival in Williamsburg, while I Know What You Did Last Summer: The Final Catch opens at SeaWorld Orlando, San Diego, and San Antonio. Sony says it is the first time either film has been licensed for a major Halloween event.

Howl-O-Scream built its identity on avoiding IP. Original stories meant the licensing money went into the product instead, while Universal paid for rights before building a single set. That calculus has flipped in a market where guests gravitate to what they already know. The risk is the pattern other parks have followed: pay for the IP out of the same budget, build less event, and blame the IP when attendance disappoints. Guests buy the whole event, and when the event shrinks, one house cannot cover the gap.

Anaconda is an animal-attack story at a company historically sensitive about how animals are portrayed, and neither film carries the pull of a Halloween staple. The two Anaconda storylines suggest houses built to swap parks next year, the right instinct, since IP buying power only works at corporate scale and the next step is infrastructure consistent enough to rotate shows between parks. One haunted house does not make a premier Halloween event.

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WEBVTT

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Hello from our studios in Los Angeles and Tampa. This

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is Green Tag to Theme Park and thirty. I'm Philip

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from Gantu Mighty and Controls. I'm joined as always by

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my delightful co host, Scott'swinson of Scott's Winson Great Development

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on Green Tag. Look at the top news each week

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and we try and pick the stories we think are

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the most impactful for professionals in the theme parking thing

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the entertainment space. This week, though, I think we're going

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to choose one because it's a little near and dear

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to Scott's heart. I think, and it is that the

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United Parks Resorts, which is which comprises or which comprises

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SeaWorld and Bush Gardens, or SeaWorld and Bush Gardens are

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comprised of parks, aren't goes. But anyway, that chain we're

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talking about the company, the parent company for the parent

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company there you go, right, they have finally moved into I.

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Went through so many of those when I worked for

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Busch Gardens. We had so many parent companies while I

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was there, so I.

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Learned that anyway, I'm sorry, go ahead, Busch Gardens and

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SeaWorld have finally moved into the IP Halloween Game because

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they are bringing IPS from Sony to all of five

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all the all the five Halla Scream instances happening this

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Halloween season. Basically, it's two big ips that Sony has

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this partnership with United Parks on. It is I Know

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what You Did Last Summer and Anaconda and Bush Gardens

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Tampa and Bush Gardens Williamsords will get Anaconda and I

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Know What You Did last Summer will go to all

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the SeaWorld Orlando, San Diego and San Antonio Parks.

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And that's the gist of it.

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We can go into some of the details, but basically,

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the only other thing that is interesting about this is

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that on Anaconda they are actually different storylines that tell

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different parts of the story, so the houses are different

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from a story standpoint. Tampa gets Anaconda, fear has no

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escape and when Williamsburg gets Anaconda dead on arrival and

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both instances in both instances for both ips. Sony says

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it's the first time that they've been licensed in this

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way for a large Halloween event to do a physical

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walkthrough type of thing at a like a haunted house.

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The first soneted house.

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They've done and of course CEO Mark Swanson gave different

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press releases about this, but basically I don't know.

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He saw.

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Our fans are looking for new and immersive scares, and

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bringing Ana Conda to our Hollow Scream event elevates the

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experience at both Bush Gardens Parks. The addition to Vanda Conda,

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combined with all new Haunts entertainment, will solidify Hallas Stream's

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spot as one of the nation's top Halloween events.

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Will it, Mark and on I.

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Know what you did last summer? He said, This thrilling

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franchise is captivated horror fans for years with its suspense

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and terror. Now our guests will step into the world

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facing some of the same heart pounding moments that make

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the film come alive. As one thrilling part of the

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lineup upon It House scaresens and live entertainment emergency experiences.

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We are excited to deliver what we believe is our

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most ambitious Hallis Scream yet. Scott, you you have a

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history with United Parks and specifically with Bush Gardens in Tampa.

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How Hollow Scream in general? Yeah? Yeah, Hell Scream in general?

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Right, a large history. Maybe catch us up on your

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history and tell us what you think about anacon.

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So, yeah, yeah, yeah. Back in the day, I was

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part of the team that created Hellow Scream Bush Gardens

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in Tampa. I have and then for the first fifteen years,

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I was part of the creative team, sometimes the creative director,

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sometimes the creative producers, sometimes just creative consultant, just depended

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on the year, and so I've been I was involved

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with with the creative for Hellow Scream at Bush Gardens

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for the first fifteen years. I then have gone on

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to write haunts for SeaWorld Hellow Scream in Orlando and

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SeaWorld Hello Scream in San Antonio. And I've consulted on

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a couple of haunts at Bush Gardens in Williamsburg. So

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I know the early days of this product very very well,

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and I have continued to go and visit. I still

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have friends who work here in Tampa and in San Antonio.

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I know Roland is still very Roland Garcia is still

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very much involved there. But so here's the things that

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I find interesting about this particular announcement. First, going back

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back in the way back machine to the first fifteen

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years of the event, we were always jealous that Universal

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had all the IPS, and Universal was always jealous that

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we weren't. We didn't have our hands tied by the IPS,

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so we could come up with new and unique stuff.

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And Universal had to follow the IP brand guides and

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then had to get sign off every step of the way,

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you know, and you know, to have to have the

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directors of famous films come through and do a final

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walk through. Yeah, that's pretty cool, that's pretty exciting. But

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if they didn't like what they saw, then there was

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a lot of struggle to get back to where they

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could actually open, because it's written in a lot of

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those agreements that they don't open if they don't get

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final approval. So one of the things that Busch Garden's

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Hellow Scream had was the fact that because we didn't

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have to spend so many so much money just to

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say whatever the IP was, we could invest that into

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the product itself. There was one year where we actually

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kind of broke down and we couldn't get hard numbers,

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but based on general soft numbers, we were able to

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say that our operational budget, not including capital, but our

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operational budget would have been taken up completely by the

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number of IPS that Halloween Hornet's had in Orlando. So

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and that's just the rights to be able to call

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things by these existing names. So it also meant that

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in Orlando they had to have significant higher numbers because

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the audience wasn't necessarily seeing the investment that they pay for.

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The ip flip side of that is, you don't have

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to tell any backstory. Everybody knows the intellectual properties, They

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know the backstory of all this stuff. And for Universal,

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I think it was kind of essential because you know,

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that was back in the day where they were still

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writing on the coattails of Ride the movies, and so

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they cut it was kind of in their brand warehouse

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or their brand wheelhouse to to actually bring those great

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Haunt properties to life. And everybody thought that they were

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actually all Universal films, but they were not. So they

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had to lease everything pretty much except Classic Monsters. That

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was the only Universal actually never had to lease. But

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you know, anytime they did Freddie or Jason or oh god,

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so many American Werewolf in London, all of you know,

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all of those, they spent more money upfront before they

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ever painted a single set piece or even build a

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single set piece than Hella Scream did. And that was

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just on the on the eyepiece, So we we intentionally

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took the route because we didn't have the numbers. We know,

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we didn't have the budgets early on. We intentionally took

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the route to avoid IP and create our own compelling

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storylines in this world now, and Philip and I were

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just talking about this before the show, where people only

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like what they know. That's why IPS are becoming more

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and more important, more and more essential, especially for Halloween events.

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So it makes sense that they're that they're moving in

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that direction slowly the one curiosity, and I've seen other

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parks do this. When they start to invest in IPS,

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they make up for it by doing less product because

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they have to. They have to divert some of that

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budget to pay for the IP, so the product itself

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is smaller, and then they get frustrated because they think, well, gosh,

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we clearly didn't pick the right ep No, you just

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people don't come for a single IP, they come for

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the entire event, and when the entire event gets smaller. Now,

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I don't know whether Bush Gardens and See World are

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going to do this or not. This is this is

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I'm just sharing theory and actual practice at the time

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with some of the some of my clients and some

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of the projects that I've worked on. So I'm hoping

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that they have added the price of the IP onto

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the budget and aren't going to be required to pull

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it from the budget because I have no idea. I mean,

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I knew back you know, twenty six years ago. I

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knew what it was back then, but I don't know

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now what these IPS will go for or sell for,

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what the agreement is, any of that. So the fact

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they're going down that road, I trust the team at

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Bush Gardens because I know a lot of them. Actually

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a lot of the people who are now doing most

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of the design work were people that I worked with,

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people that I trust, people that I respect, people that

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are really, in all fairness, doing better work than we

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did when I was there. So I'm very excited about

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that side of it. I'm hoping that they will still

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have the finances and the resources now that the IP

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is in place. So there's the whole IP non IP storyline.

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Where does the money come from?

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All of that?

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So hopefully they've got all that figured out, and if not,

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they're going to soon discover that they need to get

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it figured out. The next question I have is the

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IP itself now one of the things that we were

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never allowed to do back in the day. Now I

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realize it's a completely different world and the parks have

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changed significantly. But one of the things we were never

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allowed to do, even when we weren't doing IP, was

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any sort of animal attack. We were never allowed to

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do anything that portrayed any any species as a danger

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to humans or as a predator of humans. And so

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when I saw anaconda, I was like, well, these days

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have changed.

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That is unique.

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And again, working with so many zoos, it's it's a

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little bit like fingernails on a chalkboard to me because

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it because it was so ingrained in me. Now is

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it wrong? No, I can't say that it's wrong because

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I think everybody knows that it's fantasy, got it. But

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it's just so it is such a one eighty from

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the early days of Hellow Scream, and I think that

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is what is is a little bit hard for me

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to swallow. So I guess what I'm saying is intellectually

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I understand it. It ties to the day product, which

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is why we wanted to do it.

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Back in the day.

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It was something that everybody said in all of our

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in all of our focus groups, why doesn't Bush Gardens

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do something about animals escaping and eating people? And we

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were like, that would be great. That's you know, it

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ties into our it's making fun of our day product.

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And we're you know, everybody knows that it's not real.

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And the powers that be at that time were like, no, no,

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we just I don't care what they want. They don't

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know what they want. We can't do it. Are like, okay,

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so we didn't. So the fact that it's anaconda, the

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fact that it is a giant snake, it's a giant

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reptile that does actually exist. It's not a space alien anaconda,

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it is. It is a species that exists, is you know,

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part of the ecosystem and plays a very important part

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of that ecosystem. And the fact that anacondas can they

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don't very often, but can actually kill people or large animals.

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So just the fact that it became anaconda was my

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first interesting interesting then when it went on to then

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when I read deeper into this story and discovered that

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that they're doing anaconda both here and Williamsburg. What that

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means is that they've got two stories so that next

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year they can flip flop them. I'm guessing they probably

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have pretty much the same footprint, if that's at all possible,

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if they were planning ahead so that they can literally

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just flip flop some props. They can send send things

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from Virginia to Florida, some things from send things from

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Florida Virginia, and everything's a brand new, a brand new show.

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I I'm And then my final thought was, I went

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back to my very first moment when I saw Anaconda

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and I didn't even realize it was an IP because

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the twenty twenty twenty five film I did not see.

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I immediately went to, this is oh the movie from

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ninety seven. Oh, okay, but it's this is exactly how

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these kinds of ips work. It's when like Sony, the

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owner of the IP wants to bring it it, wants

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to bring it back so that they can continue to

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reinforce it. You know, there were there have been many

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00:13:13.240 --> 00:13:18.120
films based in the iconic or in the Anaconda iconography,

230
00:13:18.600 --> 00:13:21.559
and I only saw the first one, and that was

231
00:13:21.600 --> 00:13:26.480
more than enough for me, quite honestly. But I think that,

232
00:13:26.879 --> 00:13:30.120
you know, I think it's a cool idea I have.

233
00:13:30.600 --> 00:13:34.320
I still have a venue flow in my computer for

234
00:13:35.639 --> 00:13:44.600
a a serpentarium that goes a visit to a serpentarium

235
00:13:44.639 --> 00:13:48.600
that goes horribly, horribly wrong. And you actually entered through

236
00:13:48.639 --> 00:13:52.200
a broken habitat, So you walked in and you saw

237
00:13:52.279 --> 00:13:56.159
broken glass, and and you walked into the habitat, and

238
00:13:56.279 --> 00:13:59.519
we were followed by snakes throughout the entire throughout the

239
00:13:59.639 --> 00:14:03.000
entire thing. But again that was back in the day

240
00:14:03.000 --> 00:14:06.559
where we couldn't do anything negative with animals. So it's

241
00:14:06.559 --> 00:14:08.840
been something they've been trying to do. I'm glad they're

242
00:14:08.840 --> 00:14:10.879
doing it. I think it's going to be interesting to

243
00:14:10.879 --> 00:14:14.720
see how it pans out. But once again, I hope

244
00:14:14.759 --> 00:14:18.960
they have taken into consideration that what they have to

245
00:14:18.960 --> 00:14:22.159
pay for the IP has to be on top of

246
00:14:22.200 --> 00:14:25.759
what it's going to take them to execute it. And

247
00:14:25.799 --> 00:14:28.720
as I alluded to, when you execute an IP, it

248
00:14:28.759 --> 00:14:30.559
has to be done to a certain level, a certain

249
00:14:30.600 --> 00:14:36.120
standard that is based on the IP holder, and so

250
00:14:36.399 --> 00:14:39.679
sometimes it is actually even more expensive. Not always, but

251
00:14:39.720 --> 00:14:43.399
sometimes it's actually even more expensive to install an IP

252
00:14:43.600 --> 00:14:46.799
because you can't just say, well, I changed the story

253
00:14:46.840 --> 00:14:50.360
because instead of finding a tow truck, I found a tractor,

254
00:14:50.519 --> 00:14:52.799
So we put a tractor in there, and we're going

255
00:14:52.879 --> 00:14:54.799
to make that a scary tractor as opposed to a

256
00:14:54.840 --> 00:14:57.039
scary tow truck. You can't do that with the IP.

257
00:14:57.360 --> 00:15:00.679
You know, we couldn't find And I will tell another

258
00:15:00.720 --> 00:15:03.759
reason that the snake thing never flew is it was very,

259
00:15:03.799 --> 00:15:05.679
very difficult. Now this is many years ago, so the

260
00:15:05.720 --> 00:15:08.559
technology has changed, but it was very difficult to create

261
00:15:08.639 --> 00:15:16.240
a convincing snake, and even more difficult to create convincing

262
00:15:16.279 --> 00:15:20.159
small snakes. Convincing bigger snakes are easier now because there's

263
00:15:20.159 --> 00:15:23.080
some animatronics out there that are quite good, but then

264
00:15:23.120 --> 00:15:25.200
they're going to have to probably repaint them to match

265
00:15:25.720 --> 00:15:29.759
the anaconda from the IP, So there's a lot of

266
00:15:29.759 --> 00:15:33.360
things involved. I think it is I think it's a

267
00:15:33.360 --> 00:15:36.559
good thing to try. I think you know, I know

268
00:15:36.600 --> 00:15:39.720
what you did last summer. The final catch makes total

269
00:15:39.759 --> 00:15:44.240
sense for SeaWorld, and and I'm hoping that they have

270
00:15:44.320 --> 00:15:50.799
a way to do it as well. But I just

271
00:15:50.960 --> 00:15:53.679
hope that they have thought through all of the challenges,

272
00:15:53.799 --> 00:15:56.440
and I'm sure that they have. Whether they've executed on

273
00:15:56.480 --> 00:16:01.240
them or not, I don't know, but I'm hoping that

274
00:16:01.360 --> 00:16:06.759
it gives a little bit of extra extra attention to

275
00:16:06.840 --> 00:16:09.960
these events because you know, I'm gonna be just I'm

276
00:16:09.960 --> 00:16:14.039
gonna be completely straightforward with Bush Gardens Tampa. After after

277
00:16:14.120 --> 00:16:17.919
I left and a lot of my team left, the quality,

278
00:16:17.960 --> 00:16:22.159
in my opinion went down and has slowly been building

279
00:16:22.200 --> 00:16:27.440
back up over the last few years. And I think

280
00:16:27.480 --> 00:16:31.519
that the team is in place. And I can only

281
00:16:31.519 --> 00:16:34.039
speak for Williamsburg because that's the only one I really

282
00:16:34.120 --> 00:16:36.080
still know the team. The team is in place who

283
00:16:36.080 --> 00:16:38.399
could execute this. Whether they will have the funds to

284
00:16:38.440 --> 00:16:41.039
do it or not and the freedom to do it

285
00:16:41.120 --> 00:16:44.120
or not, that's a completely separate story that I'll never

286
00:16:44.159 --> 00:16:46.240
know the answer to. But fingers crossed for them because

287
00:16:46.240 --> 00:16:48.159
I think it'll be a really cool I think it

288
00:16:48.159 --> 00:16:49.679
can be a really cool addition to the event.

289
00:16:52.480 --> 00:16:54.720
There was a lot. There was a lot.

290
00:16:54.799 --> 00:16:56.639
I'm sorry, I knew. I knew there was gonna be

291
00:16:56.639 --> 00:17:05.640
a lot. I I think that, uh yeah, I mean

292
00:17:05.759 --> 00:17:07.720
I can say it, but you know, because I go

293
00:17:07.799 --> 00:17:09.880
to the events, but the quality of these parts is

294
00:17:09.920 --> 00:17:12.119
not good. We've I mean, I don't think that's a surprise.

295
00:17:12.799 --> 00:17:16.039
I think that they're probably competing for six flags in

296
00:17:16.279 --> 00:17:19.559
the Game of least quality park, and I think six

297
00:17:19.559 --> 00:17:22.759
Flags is probably winning because at least their CEO understands

298
00:17:22.759 --> 00:17:26.039
what they're doing in terms of, you know, seasonal events,

299
00:17:26.079 --> 00:17:27.559
and we just talked about how they had a whole

300
00:17:27.559 --> 00:17:28.279
seasonal lay.

301
00:17:28.400 --> 00:17:33.240
So I think that's a uh, you know, I I

302
00:17:33.240 --> 00:17:33.759
don't think.

303
00:17:33.599 --> 00:17:36.279
Anyone would really argue that the Hallas screen events are like,

304
00:17:36.960 --> 00:17:39.319
uh competitive, Really, I don't.

305
00:17:39.400 --> 00:17:42.319
I don't think so. Maybe San Diego because there's.

306
00:17:42.160 --> 00:17:45.079
The only thing there, But you know, I don't know,

307
00:17:45.200 --> 00:17:47.119
I don't know anyway, I just think that.

308
00:17:47.400 --> 00:17:49.599
I mean, honestly, I hate I hate to say this

309
00:17:49.759 --> 00:17:52.440
Tampa team, but the best one I've been to is

310
00:17:53.279 --> 00:17:54.039
San Antonio.

311
00:17:54.839 --> 00:17:56.000
Yeah.

312
00:17:56.240 --> 00:17:59.720
Yeah, as an overall event, I think there are elements

313
00:17:59.759 --> 00:18:01.759
at Tampa that are done really really well.

314
00:18:01.799 --> 00:18:04.559
But yeah, but I think too So I think to

315
00:18:04.599 --> 00:18:06.920
your point, that's going to be the hardest thing for

316
00:18:07.000 --> 00:18:09.640
me is under is understanding like this is already an

317
00:18:09.680 --> 00:18:14.599
event where the creative production was a little you know, like, uh,

318
00:18:15.279 --> 00:18:18.079
inconsistent is what I will say, you know, inconsistent across

319
00:18:18.079 --> 00:18:20.160
the product, Like the product was not fully consistent.

320
00:18:20.559 --> 00:18:22.920
Even before this, there were a.

321
00:18:22.960 --> 00:18:25.400
Lot of you know, all the events had had patches

322
00:18:25.440 --> 00:18:28.640
that were sort of not themed. Well, it's just it

323
00:18:28.680 --> 00:18:31.480
didn't It wasn't a solid core product to begin with,

324
00:18:31.559 --> 00:18:33.240
and now now you're throwing this wrinkle in.

325
00:18:33.640 --> 00:18:33.960
Now, the.

326
00:18:36.079 --> 00:18:38.119
One side of this could be that this is exactly

327
00:18:38.119 --> 00:18:41.359
what they need, Like if to your point, if they add,

328
00:18:42.279 --> 00:18:45.240
if they add a whole budget on top to pay

329
00:18:45.240 --> 00:18:48.079
for IP, this could be what the event needs to

330
00:18:48.160 --> 00:18:50.920
kind of break out where bring attractions more attracts a

331
00:18:50.960 --> 00:18:54.759
new audience, brings in you know, fresh attention, fresh thing.

332
00:18:54.839 --> 00:18:56.960
But if it's the flip side, like you laid out,

333
00:18:57.079 --> 00:19:00.440
and they are not spending more, they're just doing less

334
00:19:00.480 --> 00:19:03.079
because they have less money, I think that's going to be.

335
00:19:04.559 --> 00:19:05.119
Not great.

336
00:19:05.160 --> 00:19:07.240
But at the same time, they they probably need to

337
00:19:07.279 --> 00:19:09.160
try something because we've been talking about how you know,

338
00:19:09.279 --> 00:19:11.039
United Parks is one of the only ones that has

339
00:19:11.079 --> 00:19:14.720
not They're not doing well at all, despite what their

340
00:19:14.799 --> 00:19:17.200
CEO keeps saying on the earnings where they think that

341
00:19:17.240 --> 00:19:19.599
their stock is being undervalua, well, they're being undervalued because

342
00:19:19.599 --> 00:19:22.480
you're not doing well, like like come on, like where

343
00:19:22.519 --> 00:19:26.119
every time they just complain that they're being undervalued and

344
00:19:26.160 --> 00:19:28.400
their their property is actually really good and they keep

345
00:19:28.400 --> 00:19:32.240
doing buybacks and all this. I mean, they're just trying

346
00:19:32.279 --> 00:19:35.119
to align everything up so that they can sell the property. Right,

347
00:19:35.200 --> 00:19:37.359
it's a private equity place. So I think rit large,

348
00:19:37.440 --> 00:19:39.839
United Parks has a lot of problems. They're not I'm

349
00:19:39.880 --> 00:19:44.160
not convinced even their leadership is thinking about what it's

350
00:19:44.160 --> 00:19:46.319
going to take to turn around. Not in the same

351
00:19:46.359 --> 00:19:50.880
way that we've had the new Six Flags team talk

352
00:19:51.359 --> 00:19:54.319
extensively about their plans and about bringing back seasonal, about

353
00:19:54.319 --> 00:19:57.160
why entertainment's important. You see none of that at United Parks.

354
00:19:57.319 --> 00:20:00.680
And so I think that that gives me pause for

355
00:20:01.079 --> 00:20:03.559
in all of this where it seems like it could

356
00:20:03.559 --> 00:20:07.960
be like they need to do something, but the only

357
00:20:07.960 --> 00:20:09.279
way this is going to work is if they do

358
00:20:09.319 --> 00:20:12.240
it correctly, and based off of everything else that they've.

359
00:20:12.079 --> 00:20:15.480
Done, I'm not convinced that it's going to go that route.

360
00:20:16.480 --> 00:20:19.119
Well, and why and why is six Flags looking at that?

361
00:20:19.200 --> 00:20:22.559
Who is in charge a former SeaWorld.

362
00:20:22.119 --> 00:20:27.759
Guy yep, yep, yep. So yeah, and and speaking of and.

363
00:20:28.279 --> 00:20:30.680
From the golden era and from the golden era of

364
00:20:30.720 --> 00:20:32.319
the parks.

365
00:20:31.960 --> 00:20:35.720
Right right, and and they understand I mean, look at

366
00:20:35.839 --> 00:20:39.359
they're really investing in the Six Flags Parks, into the

367
00:20:39.400 --> 00:20:41.000
seasonal the you know the seasons.

368
00:20:41.000 --> 00:20:42.759
The fun is coming back to that.

369
00:20:42.799 --> 00:20:45.559
We've talked about this Agnausium, but even we got more

370
00:20:45.559 --> 00:20:49.759
announcements about Christmas uh plans this last week and six

371
00:20:49.799 --> 00:20:54.079
Flags is bringing Jason Universe to three of their parks.

372
00:20:54.480 --> 00:20:56.440
That that was other news that came out around the

373
00:20:56.440 --> 00:20:58.599
same time that we heard of Anaconda and I know

374
00:20:58.640 --> 00:21:01.240
what you last summer, so they're bringing Jason. It came

375
00:21:01.279 --> 00:21:03.960
from Universal, so it just had to run at Universal.

376
00:21:04.000 --> 00:21:07.279
So there's probably some crossover interest with people who saw

377
00:21:07.319 --> 00:21:09.200
it at theme park and are interested in that again,

378
00:21:09.559 --> 00:21:11.680
and it's a much more relatable. I think you kind

379
00:21:11.680 --> 00:21:14.920
of hinted at it. I didn't do the data yet,

380
00:21:14.920 --> 00:21:17.599
but I'm sure I can. But and I'm sure you

381
00:21:17.680 --> 00:21:21.960
will because that's I'm sure I will look at the overall, so.

382
00:21:21.960 --> 00:21:23.519
You share it or not, you will look at it

383
00:21:23.559 --> 00:21:24.200
just for your eye.

384
00:21:24.279 --> 00:21:26.799
I will try and figure out. But it just strikes

385
00:21:26.880 --> 00:21:31.160
me as these are not incredibly popular, I peas in

386
00:21:31.200 --> 00:21:33.400
the way that like Jason is popular, you know, in

387
00:21:33.480 --> 00:21:37.839
terms of it's it's just like a Halloween staple versus

388
00:21:37.839 --> 00:21:40.200
Anaconda is kind of like and then I know she

389
00:21:40.319 --> 00:21:42.359
last Summer and then I and then I didn't even

390
00:21:42.400 --> 00:21:46.680
think about the animal attack thing. But that's that's another concern,

391
00:21:46.799 --> 00:21:51.319
like you know, and that's kind of damage that a

392
00:21:51.400 --> 00:21:52.799
brand has already had some.

393
00:21:52.880 --> 00:21:53.920
Damage in their history.

394
00:21:53.960 --> 00:21:54.400
You don't want.

395
00:21:54.640 --> 00:21:56.680
I mean, now they're bringing something that could potentially damage

396
00:21:56.680 --> 00:21:57.440
that brand again.

397
00:21:58.759 --> 00:22:01.039
And with both stories. I know Last Summer is also

398
00:22:01.640 --> 00:22:04.319
kind of in that realm. You know, it's not as

399
00:22:04.359 --> 00:22:05.960
bad as anaconda that's really bad.

400
00:22:06.200 --> 00:22:06.680
I don't know.

401
00:22:08.559 --> 00:22:12.519
I'm surprised that the board has led it through. I'm

402
00:22:12.680 --> 00:22:15.960
very surprised because I know, you know, just just.

403
00:22:16.119 --> 00:22:18.960
Anything else that Sony has produced that you could have

404
00:22:19.079 --> 00:22:19.559
chose it.

405
00:22:20.480 --> 00:22:23.160
But just in writing and just in writing educational material

406
00:22:23.240 --> 00:22:29.240
for for United Parks. But I I know how how

407
00:22:29.319 --> 00:22:33.559
sensitive they are to to animal issues, animal care issues,

408
00:22:33.640 --> 00:22:38.160
animal you know, the way animals are portrayed. I am

409
00:22:38.200 --> 00:22:43.240
I am surprised now. Like I said, I personally see

410
00:22:43.240 --> 00:22:45.640
nothing wrong with it, because we tried to do it too.

411
00:22:46.359 --> 00:22:49.480
But I am I am surprised that things have changed

412
00:22:49.519 --> 00:22:52.400
so much that it is it is allowed.

413
00:22:53.079 --> 00:22:58.680
What right? I definitely don't agree though with the CEO.

414
00:22:58.759 --> 00:23:00.279
This is going to make it one of the mirror

415
00:23:00.319 --> 00:23:02.839
events in in the country. It's not it's not a

416
00:23:02.880 --> 00:23:05.759
big one. Hunted house does not a premier Halloween event

417
00:23:05.799 --> 00:23:11.440
make and uh anyway, so that that's that's probably more opinion,

418
00:23:11.480 --> 00:23:14.440
though I'm sure somebody out there thinks that it's the

419
00:23:14.480 --> 00:23:17.599
best Halloween event in the nation, but not me, and

420
00:23:18.160 --> 00:23:19.759
the only The only other thing I want to talk

421
00:23:19.799 --> 00:23:23.720
about about the story is the concept also of that

422
00:23:23.759 --> 00:23:25.079
We've talked about a little bit, but I wanted to

423
00:23:25.079 --> 00:23:30.720
get your thoughts on the concept of how essentially this is.

424
00:23:32.160 --> 00:23:34.920
It's a back the pendulum thing, right where now this

425
00:23:35.119 --> 00:23:38.640
is corporate kind of dictating what you're going to build

426
00:23:38.640 --> 00:23:42.400
at your parks, as opposed to previously where each park

427
00:23:42.720 --> 00:23:44.559
made their own full slay. And now it's not a

428
00:23:44.559 --> 00:23:46.319
whole it's not one hundred percent right, this is just

429
00:23:46.359 --> 00:23:51.000
one haunt at all of these houses, and each each

430
00:23:52.240 --> 00:23:59.200
United Parks park has different haunted houses that support this.

431
00:23:59.759 --> 00:24:01.839
So not all of them have put up their announcements.

432
00:24:02.279 --> 00:24:04.960
Actually some of them have put up nothing, and some

433
00:24:05.039 --> 00:24:05.640
have put up.

434
00:24:05.599 --> 00:24:07.319
Just their entire slate.

435
00:24:07.440 --> 00:24:09.720
We know a lot about what's going to Tampa and

436
00:24:09.839 --> 00:24:12.200
Orlando and San Diego, and less about the other parks

437
00:24:12.599 --> 00:24:15.640
and they're all doing unique original houses that are all different.

438
00:24:15.880 --> 00:24:18.519
But this is potentially starting to go back in the

439
00:24:18.559 --> 00:24:22.079
opposite direction, which is where you are deciding this is

440
00:24:22.160 --> 00:24:24.200
these this is what you're going to do at your event,

441
00:24:24.279 --> 00:24:27.519
and so it again that good and bad thing because

442
00:24:27.519 --> 00:24:29.079
then yeah.

443
00:24:28.920 --> 00:24:30.519
I don't know, it's got to talk about that, Scott.

444
00:24:30.920 --> 00:24:33.960
Since the beginning of Hello Scream, there's always been a

445
00:24:34.160 --> 00:24:37.400
give and take and sometimes a push and pull between

446
00:24:37.400 --> 00:24:42.359
local and corporate. When here's the thing you're not going

447
00:24:42.440 --> 00:24:45.720
to get on the park level, You're not going to

448
00:24:45.759 --> 00:24:49.720
be able to negotiate and afford IP, so that has

449
00:24:49.759 --> 00:24:53.160
to be done on the corporate level. Had they not done,

450
00:24:53.480 --> 00:24:56.359
you know, the five parks with the two different ips,

451
00:24:57.599 --> 00:25:00.240
that could not have been negotiated on the park level,

452
00:25:00.319 --> 00:25:02.680
or probably wouldn't have been negotiated on the park level.

453
00:25:04.680 --> 00:25:10.839
So that's where the corporate overlord stepping in is helpful.

454
00:25:11.119 --> 00:25:15.720
You can actually get a little more buying power. They

455
00:25:15.799 --> 00:25:19.680
have tried for many years to take concepts and haunts

456
00:25:19.759 --> 00:25:24.880
and shift them to other parks. The problem is none

457
00:25:24.920 --> 00:25:28.160
of the parks have the same or even close to

458
00:25:28.240 --> 00:25:34.839
the same facilities and infrastructure, so you end up you

459
00:25:34.960 --> 00:25:37.759
end up spending. It sounds like a great premise when

460
00:25:37.759 --> 00:25:39.279
you can say, oh, we're just going to take this

461
00:25:39.359 --> 00:25:43.200
Haunt and move it from SeaWorld Orlando to SeaWorld San Antonio.

462
00:25:43.240 --> 00:25:47.519
Except the building is different, the infrastructure is different, the

463
00:25:47.519 --> 00:25:51.920
power is different, the audience is different, and the Haunt

464
00:25:51.960 --> 00:25:54.160
that's next door to it is very similar to it,

465
00:25:54.680 --> 00:25:58.880
but in San Antonio but not in Orlando. So you know,

466
00:25:58.920 --> 00:26:01.559
there's a lot of elements that make it difficult to

467
00:26:01.599 --> 00:26:07.960
be modular. If corporate really wanted to help, my recommendation

468
00:26:08.359 --> 00:26:13.000
would be for corporate to invest in identical infrastructure or

469
00:26:13.000 --> 00:26:16.839
at least one identical building in each of the five parks,

470
00:26:17.440 --> 00:26:20.680
so that you could then do you could build three

471
00:26:20.720 --> 00:26:24.400
haunts that are amazing that you can bust and truck

472
00:26:25.559 --> 00:26:28.279
and rotate them. You know, it's what Ice does, It's

473
00:26:28.319 --> 00:26:33.359
what Gaylord does, It's what Ringling Circus did for years.

474
00:26:33.680 --> 00:26:35.960
You know, you always have a new show if you've

475
00:26:35.960 --> 00:26:40.440
got a the same venue in all the parks. And

476
00:26:40.839 --> 00:26:44.680
that it sounds really simple. I'm being overly simplistic. That

477
00:26:44.720 --> 00:26:46.720
would be difficult based on the layouts of the parks.

478
00:26:46.759 --> 00:26:50.839
I understand that, but to me, that's the way to

479
00:26:51.000 --> 00:26:54.279
really get the most buying power for having corporate be

480
00:26:54.599 --> 00:26:55.279
more involved.

481
00:26:56.839 --> 00:27:00.839
Well, it's similar to they can do that shows, right,

482
00:27:00.920 --> 00:27:03.720
So I keep bringing back Six Flags because we don't

483
00:27:04.119 --> 00:27:06.039
United Parts doesn't do this, which is the point. But

484
00:27:06.119 --> 00:27:08.799
I mean looking at Six Flags the Monster Stomp right,

485
00:27:08.839 --> 00:27:12.240
that moves around and use various locations because it's a

486
00:27:12.279 --> 00:27:17.559
theater show, and theaters are built to a relatively similar specification.

487
00:27:18.000 --> 00:27:20.759
You have a stage, have lighting, you know, you're able

488
00:27:20.799 --> 00:27:23.559
to move these different theatrical shows and mount them. And

489
00:27:23.640 --> 00:27:26.759
so you get that at the Six Flags. And I

490
00:27:26.799 --> 00:27:30.200
will say also with the conjuring, that was a similar

491
00:27:30.759 --> 00:27:35.119
thing where they A big reason of why they chose

492
00:27:35.160 --> 00:27:37.359
to do the conjuring beyond fear at the locations they did,

493
00:27:37.440 --> 00:27:42.519
is because they had permanent, covered facilities at those locations

494
00:27:42.559 --> 00:27:47.240
that were relatively close in square footage ish and they

495
00:27:47.279 --> 00:27:50.160
are all different, but they're not wildly different, and so

496
00:27:50.200 --> 00:27:53.759
they're able to produce things that are different. Lay I,

497
00:27:53.759 --> 00:27:55.680
it's technically differently out, but they're able to kind of

498
00:27:56.440 --> 00:28:02.920
keep it relatively similar, right. And that and again on

499
00:28:02.960 --> 00:28:05.200
the buying power thing, we've seen that with other parks

500
00:28:05.200 --> 00:28:07.160
as well, with the Jason universe. I just mentioned going

501
00:28:07.160 --> 00:28:09.880
to three parks, right, and who knows why they chose

502
00:28:09.920 --> 00:28:11.720
the three parks, but it could be. To your point,

503
00:28:11.720 --> 00:28:14.880
it could because they have footprints there that are similar

504
00:28:15.160 --> 00:28:18.160
and they can just right not have to because that's

505
00:28:18.200 --> 00:28:19.720
the other part of it, right, I mean, you're you're

506
00:28:19.759 --> 00:28:22.759
having to pay more when you're designing different footprints, and

507
00:28:22.799 --> 00:28:25.400
then you're you're building entirely different layouts.

508
00:28:25.720 --> 00:28:28.200
And once you have to build an entirely different layout,

509
00:28:28.359 --> 00:28:35.079
your your economy of scale drops significantly, right, because everybody's like, well,

510
00:28:35.079 --> 00:28:37.160
we've already got the story. That's great, but now you've

511
00:28:37.200 --> 00:28:40.720
got to do a completely new design on that story.

512
00:28:40.839 --> 00:28:45.200
So and I know that because I was involved with

513
00:28:45.400 --> 00:28:49.359
one of the you know, the American the day they

514
00:28:49.480 --> 00:28:51.240
wanted to take one of the haunts that I had

515
00:28:51.240 --> 00:28:55.640
written for Bush Tampa and move it to SeaWorld Orlando,

516
00:28:56.359 --> 00:28:59.839
and they ended up scrapping the project because it got

517
00:29:00.200 --> 00:29:04.400
so cost prohibitive to move it and change it completely,

518
00:29:05.160 --> 00:29:07.799
change the footprint completely. Because again, so much of where

519
00:29:08.119 --> 00:29:11.680
SeaWorld and Bush Gardens put their haunts, at least back

520
00:29:11.680 --> 00:29:13.640
in the day and to a certain extent even now,

521
00:29:14.039 --> 00:29:17.039
are in buildings or locations that are not being used

522
00:29:17.039 --> 00:29:20.880
for other things. They're what I call formerli'es. It's it's

523
00:29:20.960 --> 00:29:24.400
kind of like it was formerly this attraction or this

524
00:29:24.519 --> 00:29:28.079
habitat and now it's a haunted house. It's it's sort

525
00:29:28.079 --> 00:29:32.960
of like where where spirit Halloween pops up, you know, surprise.

526
00:29:34.759 --> 00:29:40.359
So it's yeah, it's a if, like I said, if

527
00:29:40.400 --> 00:29:45.279
corporate really wanted to be an asset to the individual parks,

528
00:29:46.680 --> 00:29:51.680
find the Grand Grand Scheme money to put as identical

529
00:29:51.720 --> 00:29:55.759
as possible buildings and facilities with the same entrance and

530
00:29:55.880 --> 00:29:59.880
exits so that they can literally just bus and truck.

531
00:30:00.000 --> 00:30:03.160
They can just literally lift the scenic from one location,

532
00:30:03.640 --> 00:30:05.880
move it to the new location, and then they could

533
00:30:05.960 --> 00:30:08.640
do one year of five new houses that would cover

534
00:30:08.720 --> 00:30:11.279
them for five years in all of the bodies.

535
00:30:11.640 --> 00:30:12.680
Yep, yep.

536
00:30:13.960 --> 00:30:18.880
So Anaconda, the Slither Tour, I don't know anyway, right, Well,

537
00:30:18.880 --> 00:30:20.720
we got way, we got way in the weeds on

538
00:30:20.759 --> 00:30:23.599
this one, as we knew we would. So anyway, that

539
00:30:23.680 --> 00:30:27.000
is that is our time. And once again, guys, thank

540
00:30:27.039 --> 00:30:29.200
you all so much. I hope you enjoyed listening to me.

541
00:30:29.599 --> 00:30:32.680
Reminisce a little bit about the way Bush Gardens is

542
00:30:32.680 --> 00:30:36.279
and hopefully looking forward to making it once again a

543
00:30:36.759 --> 00:30:40.599
nationwide contender for one of the top Halloween experiences. It

544
00:30:40.680 --> 00:30:44.480
was there at one time, and hopefully someday it will

545
00:30:44.480 --> 00:30:47.000
be there again, if if it's not already again, I

546
00:30:48.799 --> 00:30:53.200
can't really make those comparisons with a whole lot of

547
00:30:54.319 --> 00:30:57.079
with a whole lot of of without being biased in

548
00:30:57.119 --> 00:31:00.200
some way. So anyway, thank you guys so much. On

549
00:31:00.279 --> 00:31:02.640
behalf of Philip Bernandez with GANDAM lighting and control on

550
00:31:02.720 --> 00:31:06.000
myself Scott Swinson from Scott Swinson Creative Development. This is

551
00:31:06.039 --> 00:31:08.440
green tagged theme park in thirty and we will see

552
00:31:08.480 --> 00:31:09.960
all of you next week