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Okay from our studios this week in Los Angeles and Tampa.
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This is Green Tagged Theme Park and thirty. I'm Philip
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from Ganta Mining Controls, and I'm joined by my delightful
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co host, Scott Swinston of Scott Swinston creat Development. On
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Green tag we look at the top news each week
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and we explain why it matters for you as industry professionals.
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And you know, this week we're recording early because I'm
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by the time you're listening to this, I'm in Asia
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in Hong Kong for Ayapa Asia. So we're gonna do
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a little bit different this week in that there's a
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lot of stories we don't get to because we kind
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of spend too much time talking about storytelling or some
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other things, and so well, look I'm getting in the
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way already. I'm sorry me you We push stories down
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and so this week it's gonna be kind of a
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quick hits clip lightning round where we just the challenges
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get through as many as possible with it's.
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A way to catch up so we can drop them
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off our notes. That's what it really is. It's like Philip,
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because the notes and they just keep dropping to the
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bottom of the page and and so we're gonna try
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to get through as many as we can. So it's
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it's a gazillion different topics. In the next thirty minutes,
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we'll start with Ogibigi Bash.
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They are switching a parade for a cavalcade, so people
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will know Ogibigi Bash is the ticketed Halloween event that's
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happens in California. This is a California adventure and this
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year it has a record number of shows. They sell
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it every year, et cetera, et cetera. This year they
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are switching the parade, a frightfully fun parade for a cavalcade,
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which is called the Madame Leotis Swinging Wake, a Haunted
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Mansion street Party, and it says it brings frightful haunts.
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That is a Cali forn adventure with a street party
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full of show stopping moments and groulishly good times inspired
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by blood and Haunted Mansion attraction and hosted by Madame
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Leo herself. And then apparently the Headlessforsman is still coming,
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but he's going to be just randomly wandering around the
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park at different times.
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I don't know, Okay, anyway, quick quick, So.
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The backstory to this, which they didn't talk about but
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I know from my neighbor, is basically that you know,
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they're building the Cocoa ride, and so because the back
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because there's not enough room basically to run a parade
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because you have all the construction happening with Cocoa, and
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so I think this is their way to do that.
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But my question, Scott is how does this change the
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calculus for value? Because a parade is a lot of entertainment,
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it's also big crowd suck. You know, you're a lot
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of people are a lot of people are waiting there
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for this thing that happens twice at night. I think
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it's a really big part of the value proposition for
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this ticketed event, which is like one hundred and eighty
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dollars or you know, for five hours something like that.
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So now we're changing it to a cavalcade. What do
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you think, Well.
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Let me first ask when they do cavalcades. When they
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do cavalcades, are they NonStop or are they specific at
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specific showtimes?
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It depends, so some of them are non listed showtimes,
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some and we're not sure how this is going to
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be yet.
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Yeah, So to me, this is actually yes, there's a
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practical reason that they don't have a place to.
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Stage the parade. I got it.
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Cavalcades are also cheaper than parades. I also think it
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targets I also think it targets a different a slightly
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different demographic. It's shading into the demographic of I don't
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want to sit and watch the stuff. I want to
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do the stuff. I want to be, not on the sidewalk,
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I want to be in the street. So I think
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this is a great you know, I think they're using
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a practical reasoning because they can't they can't stage the floats.
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I think they're using a practical reason to do a
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great test market to see if cavalcades can replace parades,
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because parades, you know, if you think about it, theme
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parks do parades, especially Disney do parades because that's what
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they've always done. But you know, as you and I
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saw for when we were judging some of the end
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of Night spectacles.
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You don't need it.
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You don't need a parade to be and it's more
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fun to have it happen all around you. And if
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you are doing a limited ticket, an expensive limited ticket,
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instead of having to wait for the parade, which takes
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you away from other things. If this is a non
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stop cavalcade, if this is a non stop dance party,
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then you can go in experience it, you know. And
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I'm assuming it takes place on on Main Street.
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Yes, this is at California Adventure, but it's gonna it's
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California Adventure, Okay, it's gonna take.
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Place on the parade route.
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Yeah, on the parade route, so you get to go
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in and experience it and do it in your time
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so that you can spend the rest of your limited
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time doing other stuff. So I think they're going to
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find that it's going to be popular once people get
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over the fact that there's no parade. I think the
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idea of a parade is more impactful than an actual parade,
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and I think that changing people's mindset to go from
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a parade to a cavalcade is going to be harder
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than actually going from a parade to a cavalcade.
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I agree with all that. Actually, I was thinking, I
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go to these Halloween events. Obviously, Halloween's my secialty, and
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the parades are to me and maybe I have a
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different lens, but they're just stressful because it's like you're
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thinking what time is it, how many people are there?
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Where am I going to watch it from? You know,
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all that's it's a lot stress, that's you know, baked
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into it. And then if you especially with these events
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that are so expensive for a small amount of time,
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if you spend an a half hour waiting or an
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hour waiting, then you kind of.
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You you've reduced you've reduced the value of your ticket.
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That's right, that's right.
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And so the only thing I would push back on here,
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which is something that so you know, my neighbor performed
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at Disney California Adventure for the Asian Pacific Islander Month.
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And what they did was they hired different groups and
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they did six shows and thirty minute shows, lots of
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interactivity in the shows. Kids came up and dance, They
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taught them dances. It was a really good show. But
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what I was like, why didn't they add something else?
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So it's it's like, right now, I think it's the
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perception is it's it's simply subtractive, or if even if
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you're being generous, it's it's even so you're losing a parade,
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but you're getting a cavalcade. Why didn't instead they say
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we're going to do this cavalcade, and then we're going
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to do this a few other character interactions, you know,
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or simultaneous cavalcades, or you kind of just put other
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things to do just you know, random character interactions in
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other places to kind of make it seem like they're
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overall adding instead of.
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Well, and it all comes down. It basically all comes
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down to how do they execute it. I mean, yep,
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you can take You could take parade floats, park them
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on the street and do a cavalcade around them.
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Yeah that's true, leaveing them the whole night. Yeah, yeah,
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it's true.
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All right, next okay, next on. I think that's the
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same theory. Actually, So it's interesting. So we got new
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details for the Magic of Disney Animation, which is coming
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to Disney Hollywood Studios. We've been talking about this a lot,
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so I don't want to really, I'm not going to
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read all this because you all, I'm sure already have
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seen the graphic. But if you look at the little
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graphic and you look at the different areas that they have,
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I'm thinking it's almost the same philosophy has what Scott
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exactly just said for this, which is that.
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It's like it's the opposite of going and having to
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wait in a long line for a big E ticket ride. Right.
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This is like looking at this is a you know,
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there's it's a big building with a bunch of smaller
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rooms and different interactive activities, right, And so it seems
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like it's something more where you could casually stroll in
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and do one or two things and have a moment
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that's just you or you drawing a character or whatever.
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You have more ability to do things and participate, and
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it's a less stressed about a line and it's all
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indoors and air condition And I think it's a similar
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sort of thinking of instead of everybody waiting for a parade,
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we're breaking it up into smaller interactions you can have
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individually with people.
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Because it's a swinging wake.
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This is the same idea where instead of waiting for
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a big E ticket that takes the same footprint, you
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can go in and you can draw animation over here,
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where you can take a photo with a hologram.
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Over here, you can do this over here or whatever.
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What do you think, Scott Now.
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I think you're absolutely right.
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I think basically it's the concept of the micro visit
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that's the idea, the idea of I may not, and
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this is gonna be hard for Americans of a certain age.
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There's a certain demographic that has a checklist mentality that says, well,
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if I'm.
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Gonna buy the ticket, I gotta see absolutely everything that's right.
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So that's going to take a little changing. I don't
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think that's as true with younger families. I think that,
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you know, younger families recognize, especially with very precocious or
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very strong willed children, they will say, I want to
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do this, and I want to do this again, and
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I want to stay here.
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I don't care about that. Let's do this. And I
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think this allows them to do that.
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It allows them to If you do one thing, you
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have a micro visit, which is very satisfying. If you
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do two things, you have a slightly longer visit that
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is very satisfying.
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If you do it.
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Absolutely all of it, you've spent a little bit more
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time waiting around, hanging out, but you still feel satisfied.
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So it allows people to personalize their experience and right
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size it based on their family's needs. So I think
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this is the right choice.
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Yep, yep, Okay, next up, I'm not sure how much
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there is of this news, but basically.
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Yes, short when we get through this pretty quick.
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Basically we've been talking that we've been tracking the new
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theme park that Universal is building in the UK, and
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they announced it's going to be called Universal United Kingdom Resort.
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I think that's it. Was there anything else in this,
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I'm a.
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Gonna say, great?
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Next, No, it's it's I find it interesting that they
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are because again I heard the GM of of Epic
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talk a little bit about it at a at a convention,
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well now, a couple of weeks ago, and he basically
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nobody seems to be talking about where they're positioning themselves
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in the area. They keep talking about how the area
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wants them there and they feel that it's going to
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be a great thing for Universal, which I think it is.
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But you know it's so Universal UK has announced its name,
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which is Universal United Kingdom Resort.
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Next. Yeah, yeah, that's right.
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Well, we're gonn to keep on the Universal train because
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the Universal Kids Theme Park announced that they are opening
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July first, which is in just two weeks from when
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you want to listen to this. That's, of course, their
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new kid centric theme park near Dallas, Texas. With rides
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in to Shrek, SpongeBob, Troll's Minions, Puss in Boots, and
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Jurassic World, plus a Gabby stall house area and the
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two I'm sure you all have already heard all about this.
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The only things I thought we were interesting for this show
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is one in Universal's blog post. It kind of reads
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like a marketing pitch where they are making a would
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I would say a pretty strong connection between what we
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talked about at this point several weeks ago that Scott
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brought up, which is that a lot of the summer
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appeals are appealing to the child and the child's caregiver,
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and that seems to be the exact playbook that they
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are using here in their little blog post that is
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actually like a press release in my opinion. And then secondly,
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also via Danny, my colleague at Attractions Magazine, she did
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some sleuthing on the website and she pointed out that
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actually they're not going to be opening you around because
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there are quite a few dates that they are closed,
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which include November three, four, ten, eleven, seventeen, eighteen, and
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November twenty sixth, plus December twenty fifth and January fifth
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through eighth eleventy fifteenth and nineteen through thirty first, so
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basically whole chunks of when families are actually Availa multi coal,
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which I don't know, could be maybe they'll change that,
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or maybe it's a staffing issue, or they're already projecting
243
00:11:28.279 --> 00:11:29.039
low attendance.