May 17, 2026

United Parks' Q1 Misses & Sphere Lands at Yas Island

United Parks Q1 was rough across the board, and Abu Dhabi has more announcements.

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United Parks Q1 was rough across the board: attendance & revenue were down, and the net loss widened to $34.1 million. CEO Marc Swanson blamed unfavorable weather (again) and a decline in international visitation. Despite the misses, United Parks repurchased approximately 2.6 million shares for nearly $93 million, reiterating its belief, as in last QTR, that the stock is materially undervalued.

Meanwhile, the next Sphere installation was announced for Miral's Yas Island in Abu Dhabi — a $1.7 billion, 20,000-seat venue going up right next to SeaWorld Abu Dhabi and the Yas Mall, with construction set to finish by 2029. The Sphere business model has proven out in Vegas through concerts and immersive entertainment; the open question is whether Yas Island has the population density to fill 20,000 seats at the cadence Vegas does (and whether that even matters).

Also: Tokyo Disney's second-year Summer Cool-off event is a textbook example of mitigating heat and leaning local.

Listen to weekly BONUS episodes on our Patreon.

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Oh, from our studios this week in Los Angeles and Tampa.

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This is Green Tag Theme Park and thirty. I'm Philip

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from Ganta Mighty and Controls, and I'm doing as always

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by my co host Scott Swinson of Scott Swinson Cred Development.

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On Green Tag, we look at the top news each

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week and we pick the stories we think are most

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important to theme park professionals and we discuss them here

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on the show. And this week week kind of, I

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guess we have to discuss United Parks earnings, but we're

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gonna try and get to the new Sphere location as

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well after that, and maybe some talk about Tokyo Disney.

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So first I don't know, So we wait.

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Is it six flags? Tell me it's not six flags.

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We don't have any six flags today.

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This is a six flags free episode, just one. Sorry

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to those of you that listen just for six just

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for six flag stuff. I know everybody everybody does, and

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it's and it's a big news, it's important, but we

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just have to sometimes we just have to look elsewhere, just.

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Gotta take a break. Uh So, actually, you know six

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flags is earning were much better than United Parks earnings.

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Oh, you had to go there.

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Huh okay, you had to go there, great, I had

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to go there, right. So we were asked to cover

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this topic by a few people about the earnings from

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United Parks, and I don't know it it it's to me,

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it's it's kind of like as usual where attendance and

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revenue were down. Losses continue for the first three months

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of twenty twenty six. Commergion at the same period of year,

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like everything was bad. There's all bad news all down

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the line. Everything was bad. And in typical fashion, it's like,

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if we have a Bingo card for twenty twenty six,

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one of them is definitely going to be people blaming weather,

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which they continued to do on this call, and they also.

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Twenty five, twenty four, twenty three it's I think that's

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the free space in the middle of the card.

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It's like here we are. And so what Swanson said specifically,

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he said first quarter results fell short of our expectations,

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primarily do unfavorable weather, including unfavorable weather in San Diego

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and in Florida in January and February and again in

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Florida and Texas during their peak spring break season, and

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a decline in international attendance, and then he went on

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to do some weird math where he said, if more

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people had come to the parks, we would have had

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actually higher attendance. I'm paraphrasing, but it basically said, if

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it weren't for those negative impacts, attendants would have been up.

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And then you're like, right, if if more people had

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gone to the park, attendants would be up. I guess

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that is a true statement.

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Hard to argue, pretty hard to argue with that kind

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of logic. That's that's pretty solid math.

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I just can't what else. So the only there were

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a few bright spots. The only two bright spots I

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saw in everything is that there was an increase in

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park per cap spending which was up about five point

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three percent to forty dollars, which is still low but

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not as low as it was apparently. And then they

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also are seen sales performance, good sales performance with their

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annual passes which are up approximately ten percent during the

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quarter and two percent through April thirtieth. And then we

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get to what they did about it, which this is

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the thing that's causing all the controversy online, right, which

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is they basically they buy they bought back more stock

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because they continue to believe or say that they think

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they're being undervalue, which is so our.

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Attendance was down, our revenue was down, but we're buying

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back more stock because we feel we're undervalued.

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You got it, You got it. See, you could be

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on the board.

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No thanks that. The only reason I'd want to be

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on the board right now is if it had a

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really good golden parachute.

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That's well, that's probably what's going on, so Swanson said directly.

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We continue to strongly believe our stock is materially undervalued

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and as such continue to repurchase shares in the first quarter,

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buying a proximately two point six million shares for nearly

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ninety three million dollars. This action emphasizes the strong cash

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flow generation of this company, our long standing commitment to

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returning excess cash to our shareholders, and our belief that

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our shares are materially undervalued. So sure, they finished everything

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by giving it kind of a list of things I

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had planned for twenty twenty six, which includes the SeaWorld

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San Antonio Baracuda strike, the San Diego New Shark encounter

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that's opening this month. Bush Gardens Tampa will soon open

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the all new line in Hyena Ridge and SeaWorld, Orlando

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is refreshing Exhibition Odyssey, and Williamsburg is opening a revamped

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version of the Verbalton roller coaster.

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So let's just look at this for a hot second.

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This is their list of new things, and half of

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which are refurbished today, the majority of which are refurbished.

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When I saw, when I saw Lion and Hyena Ridge,

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the idea, you know, here's here's a concept. We're going

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to put lions and hyenas in all t treating habitats

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so that they can actually smell each other and have

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that sort of enrichment. And oh, you mean like we

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did when we opened Edge of Africa. God knows how

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many years ago. It's huh, So there's that. Let's take

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a roller coaster that we already have and was the

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bloom was off the rows, So let's create a new

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scene for that. Let's refresh. I love the fact that

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it's just called refresh. Let's refresh Expedition Odyssey, which again

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is not really new. This is I'm sorry, I'm sorry.

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It kills me to say that this is truly polishing

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a turn. I don't understand.

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It.

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It to me this list I would have just left

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this list off because this this list when you look

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at it, this list, and I don't know, maybe I'm

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reading between the lines too much, but it basically shows desperation.

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It's like we've got to do something new it and

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it saddens me. I mean again, anybody who's watched the

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show for any length of time knows that I worked

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for Bush for Bush Gardens for twenty some years. Yeah,

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and it so and I've been gone for eleven so

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it just it saddens me that this is the story.

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This is the picture they're painting. You know, our attendance

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is down, our revenue is down, We're buying back stock

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because we feel we're undervalued. And here's our list of

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new things, which the majority of them are actually just

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refurbishing stuff that already exists and calling it new.

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That's right. Yeah, the I'll read his exact quote here

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because it gets a little bit more. He says, as

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a reminder, for twenty twenty six, we have a truly

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great lineup of new rides, shows and attractions, and updated

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events calendar and expanded concert lineup and a new and

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upgraded food in retail locations. All of this is supported

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by a revamped and enhanced marketing plan and strategy. We

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are confident that these planned investments will drive attendants and

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guest spinning across all parks. Despite the headwinds in the

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first quarter, we were encouraged by our forward indicators and

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remain committed to delivering strong financial performance and growth and

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revenue in adjusted EBITDA in twenty twenty six. And then

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he goes on to lists those things as the main items.

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So he did reference I don't know, food and calendar

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and whatever, but I just think that the difference is staggering,

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you know, in terms of even if you're comparing it

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to six Flags or Disney or Universal, all the things

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that he said, I mean, those are not even don't

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even make it into the earnings called right, like the

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like six Flags had gone around and did all of

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the holiday announcements and all the bringing back all these

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shows and all that that didn't even make it into

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the earnings because they were talking about the big things

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that they have planned. And you know, same with this

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is like them saying, well, we're going to put a

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new show out for Christmas, or we're bringing you know whatever.

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It's very it's very thin yeah, you're right. I was

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thinking that too. It's very it's well, it's like there's

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no investment.

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It's and you know that may be the reality is

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that they simply don't have the money to invest or

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figure out where to. I can't figure out where they

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can take money that looks like it makes sense to invest.

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You know. I will say that with Busch Gardens, I

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because I still have quite a few people I know

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who still work there, And what ends up happening is

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my heart goes out to them because what they're doing

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is they're now relying what used to be the oh

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yeah that's nice. You go do your festivals, do your

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Halloween thing, do your Christmas thing? Do you Well, now

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there is you. You can't go to Bush Gardens when

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there's not some sort of festival going on, whether it's

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right summer Night's beer, what's the beer fest. There's a

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beer fest, there's a food and wine fest, there's glory

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at the gardens, which happen and they all overlap now,

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so they're all it's like, here's the festival, and then

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this weekend it's glory at the gardens, and then the

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following weekend it's it is I feel sorry for a

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couple of I feel sorry for a couple of different groups.

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Number one, I feel sorry for, obviously the team that

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I worked on for so many years, and that is

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the people who actually have to put up these different

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events and take them down and change them over and

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because when you overlap them like this, you spend a

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lot of time spinning your wheels. You're using the same

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you're putting lipstick on a pig. It's the same. You know,

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it's the same basic stage, but you put up different

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banners and call it something different and change out your band,

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and you know. But I also feel sorry for the

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marketing team because when you have all of these festivals,

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because again, part of the reason they're doing this is

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because festivals make money for them, and they discovered that

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several years ago. And they have low They really, in

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the grand scheme of things, have low capital investment and

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a relative usually a relatively high return. But I will

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say the one of the core problems if you and

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I'm not saying this because I've experienced it, I will

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be honest. I have not been back to I've been

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to the Sea World parks. Last time I was back

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at the Bush Gardens, Park was for Hollow Scream last year,

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and that was just to run around have a good time.

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But as far as the core product goes, if you

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look it up online, the number one complaint is not

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everything is open. It's there was somebody who was joking.

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They said, you know, in every every two train coaster

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had one train running, and two of those coasters weren't

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open at all, and one of them closed early. And

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you know, and I'm not saying that, you know, they'll

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say it's because of some sort of safety something something

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or something something like that. I want to believe that,

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but I also think it's a strong possibility that it

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could conceivably have something to do with the fact that

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they don't have enough staff, yep to run it. So

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I you know, I I wish, I wish I could

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sit here and say, well, I don't I don't believe

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any of this malarkey. But this is their words, not mine.

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So when they say their revenue is down, when they

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say their attendance is down, and of course you know

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what are they going to say, Well, we've got a new,

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a new robust marketing plan and it will change this

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which is usually the tagline of every single bad earnings report. Yep,

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I I yeah, I don't know how to I don't

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know how. I want so badly to put a happy

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ending on this story, but I don't. I don't see

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what it is. And I'm afraid that if I say

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something that is well, but it's possible that they could

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do this, it sounds insincere because I don't I don't

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see good choices being made. Number one, and I you know,

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maybe it's time. Maybe it's time to write size. Yeah,

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maybe it's time to eighty six everything except the Sea

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World parks. And I say that as a former Bush

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Gardens employee, which just kills me. But maybe that's the

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Maybe that's the way to get things back in line.

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Maybe it's maybe it's time for some major shakeups on

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the corporate level. Maybe that's the way to get it

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back in line. Maybe it's I don't know. I don't know.

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I have no insider information whatsoever, but I just will

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say it is very sad to see reports like this

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for a company that I worked very hard for, was

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00:12:48.679 --> 00:12:50.159
very proud to be a part of the team for

231
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twenty one years, and to see this is disheartening. So

232
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I'm hoping I'm hoping that they can find a solution.

233
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I'm hoping that everything they say is right and comes

234
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to fruition, that their their robust new marketing plan is

235
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going to fix things, and that all of a sudden

236
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there won't be bad weather in Florida or Texas or California. Yeah,

237
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it'll never rain again in all those I I hope,

238
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I really hope, because I want these I want these

239
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parks to come back. I want them to be vibrant,

240
00:13:22.360 --> 00:13:27.440
because I will tell you in their heyday Bush Gardens, Tampa,

241
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Bush Gardens, Williamsburg worked in both of those parks for

242
00:13:30.879 --> 00:13:33.039
I mean, like Boots on the Ground worked in those parks.

243
00:13:34.279 --> 00:13:38.080
SeaWorld Orlando, SeaWorld, San Diego, Sea World, Texas. They were

244
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all really fun, vibrant parks, filled with great entertainment, really

245
00:13:44.080 --> 00:13:52.559
cool rides. But now it's like, let's let's do let's

246
00:13:52.600 --> 00:13:54.559
do Verbolton to electric Googloo.

247
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So it's yeah, I.

248
00:14:02.480 --> 00:14:05.000
Think I feel so bad saying that. That's what just

249
00:14:05.080 --> 00:14:05.480
kills me.

250
00:14:06.039 --> 00:14:10.879
Yeah. One of the you know strategy, one of the theories

251
00:14:10.200 --> 00:14:13.200
that's floating around out there, of course, is that they're

252
00:14:13.240 --> 00:14:15.039
doing a lot of the stock buy backs and his

253
00:14:15.080 --> 00:14:18.120
pati of selling something, we're selling land doing some sort

254
00:14:18.120 --> 00:14:23.799
of maneuver of that kind. And I think that's reasonable.

255
00:14:24.120 --> 00:14:26.080
But you know, also to your point, I think it's

256
00:14:26.080 --> 00:14:29.519
it's just it's interesting to look at the different strategies here.

257
00:14:29.519 --> 00:14:32.320
We've talked about all the different park strategies, and I

258
00:14:32.320 --> 00:14:34.919
think this it's like a little bit of a spectrum, right.

259
00:14:34.919 --> 00:14:37.120
It's like, well, we've talked a lot about how do

260
00:14:37.159 --> 00:14:43.919
you balance the seasonal stuff with the big tentpole attractions,

261
00:14:44.360 --> 00:14:46.960
and it seems like this is the opposite end of that,

262
00:14:47.039 --> 00:14:50.480
where it's all just there's no really temple attractions. That's

263
00:14:50.519 --> 00:14:53.039
really all just we're doing these seasonal festivals and we're

264
00:14:53.080 --> 00:14:54.960
kind of overdoing it. So I think it does show

265
00:14:55.000 --> 00:14:59.200
that there's a way to overdo seasonal stuff as well.

266
00:15:00.120 --> 00:15:04.440
Well, I think you overdo it because you gotta do something.

267
00:15:05.320 --> 00:15:12.399
Mm hmm, you know, right, Well anyway, uh okay, yeah, let's.

268
00:15:14.320 --> 00:15:15.000
Yeah, I know.

269
00:15:15.039 --> 00:15:15.240
I know.

270
00:15:15.399 --> 00:15:17.720
One one. It's funny because when people ask me to

271
00:15:17.799 --> 00:15:20.159
talk about this, I was like, well, it's the same

272
00:15:20.200 --> 00:15:22.879
old thing, and I almost don't even consider them a

273
00:15:22.919 --> 00:15:27.200
theme park company anymore, just because of the uh, the

274
00:15:27.240 --> 00:15:29.399
ownership structure and really I think what they're trying to do,

275
00:15:29.440 --> 00:15:31.879
which it really is just a sell or move properties around.

276
00:15:31.879 --> 00:15:35.240
But yeah, I was like, well, we could talk about them,

277
00:15:35.240 --> 00:15:37.720
but it's I think, to.

278
00:15:37.679 --> 00:15:40.039
Be honest, I'd be even more I'd give them even

279
00:15:40.559 --> 00:15:44.200
more props if they were, you know, diversifying and becoming

280
00:15:44.279 --> 00:15:48.000
less of a theme park company right right, because clearly

281
00:15:48.039 --> 00:15:52.679
they're the theme park stuff based on these numbers ain't working.

282
00:15:53.399 --> 00:15:59.559
Yep, yep. Okay, Well let's go somewhere else that skuy

283
00:15:59.600 --> 00:16:01.559
has had a experience in, which is the Middle East.

284
00:16:03.279 --> 00:16:07.799
So we got the announcement this last week about the

285
00:16:07.840 --> 00:16:10.360
next Sphere installation and it's going to be going to

286
00:16:10.600 --> 00:16:13.519
Maral's Yas Island, with construction set to finish by twenty

287
00:16:13.600 --> 00:16:16.840
twenty nine. It's going to cost one point seven billion

288
00:16:16.919 --> 00:16:20.240
US dollars, it'll be twenty thousand seat venue, and it's

289
00:16:20.279 --> 00:16:23.279
going to go right next SeaWorld Abu Dhabi and the Yasmol,

290
00:16:23.360 --> 00:16:26.519
which for those of you that maybe forgot or weren't

291
00:16:26.519 --> 00:16:29.440
listening that long, that's where Scott was station. Scott was

292
00:16:29.480 --> 00:16:32.440
stationed there at SeaWorld Abu Dhabi. He was on the

293
00:16:32.519 --> 00:16:35.519
opening team there and worked on the dolphin show, and

294
00:16:35.559 --> 00:16:38.279
so it's going to be so he intimately knows exactly

295
00:16:38.320 --> 00:16:42.240
where this is going in there. And so I'll read

296
00:16:42.279 --> 00:16:46.519
here a little bit from the Tourism Ministry in the area.

297
00:16:46.799 --> 00:16:49.279
They said, Abu Dhabi has always built for the long term,

298
00:16:49.279 --> 00:16:51.519
and Sir Abu Dhabi is a powerful demonstration of that

299
00:16:51.519 --> 00:16:53.759
commitment in a region where the appetite for world class

300
00:16:53.759 --> 00:16:57.000
experiences continues to grow. Our US dollar one point seven

301
00:16:57.039 --> 00:17:00.720
billion investment in its construction phase since a clear signal

302
00:17:00.879 --> 00:17:05.359
Abu Dhabi is open, ambitious, and unwavering its direction. This

303
00:17:05.400 --> 00:17:08.160
project reflects the strength of Abudhabi's inter national partnerships built

304
00:17:08.160 --> 00:17:12.039
on shared ambition and mutual confidence in what this Emioradi

305
00:17:12.319 --> 00:17:16.680
present represents as a global destination. Together, we are creating

306
00:17:16.720 --> 00:17:19.799
a venue that will draw our community, visitors, and creators

307
00:17:19.799 --> 00:17:23.079
and investors to Yas Island and Abu Dhabi for decades

308
00:17:23.119 --> 00:17:26.759
to come. So I have thoughts, but I want to

309
00:17:26.799 --> 00:17:29.440
hear Scott, what do you think of this announcement.

310
00:17:31.599 --> 00:17:34.640
It's not at all surprising. I'm sorry, I'm looking. I'm

311
00:17:34.640 --> 00:17:39.599
trying to see exactly where it's going. Because when you

312
00:17:39.640 --> 00:17:43.160
when you say that, I know I can I can

313
00:17:43.160 --> 00:17:46.000
get live it this way. I could walk there from

314
00:17:46.079 --> 00:17:48.400
where I lived in the hotel. You know, I know

315
00:17:48.559 --> 00:17:53.480
probably you know roughly where it's going. But uh yeah,

316
00:17:53.880 --> 00:17:56.279
you know, if you think about it, you look at

317
00:17:56.359 --> 00:17:59.319
you look at Yas Island and say what you want

318
00:17:59.319 --> 00:18:00.759
about the Middle East. I'm not even going to go

319
00:18:00.759 --> 00:18:05.599
into that. But if you look at Yes Island, they

320
00:18:05.680 --> 00:18:10.519
are putting everything, and this was the design of the city.

321
00:18:11.279 --> 00:18:15.480
They're putting everything on the island, on the tourism island.

322
00:18:16.599 --> 00:18:20.119
There's also a museum island that is where the Louver

323
00:18:20.279 --> 00:18:26.440
is and where the Guggenheim is going. So to me,

324
00:18:26.759 --> 00:18:31.359
this is this makes total sense. I will say there

325
00:18:31.480 --> 00:18:35.039
was a there's a much smaller version of the sphere,

326
00:18:35.319 --> 00:18:38.880
significantly smaller, but looks it looks like it had a baby.

327
00:18:39.839 --> 00:18:44.599
That's that's in Riyad. That's in Saudi Arabia at Boulevard City.

328
00:18:44.920 --> 00:18:48.480
But this is clearly huge, and I hope they use

329
00:18:48.599 --> 00:18:50.400
the same way they're using it in Vegas. I hope

330
00:18:50.400 --> 00:18:56.000
they bring in concerts, which I'm sure they will. I

331
00:18:56.039 --> 00:18:59.400
hope that they'll be able to fill twenty thousand seats

332
00:19:01.519 --> 00:19:04.119
because when I was there in twenty three you know,

333
00:19:04.319 --> 00:19:10.119
the the the tourism hadn't quite tipped so and they

334
00:19:10.160 --> 00:19:14.440
weren't and they weren't ready for that kind of that

335
00:19:14.559 --> 00:19:17.440
kind of are those kinds of audiences. I don't whether

336
00:19:17.480 --> 00:19:19.000
you can hear that or not, but there's a thunderstorm

337
00:19:19.039 --> 00:19:22.240
going on here in Tampa. But they weren't, they weren't

338
00:19:22.680 --> 00:19:25.640
ready for those kinds of audiences. So I'm hoping that

339
00:19:26.119 --> 00:19:28.920
with this expansion, there's two things they really need to

340
00:19:28.920 --> 00:19:32.720
focus on. And that is one tourism on I'm sorry,

341
00:19:33.240 --> 00:19:37.680
transportation on the island itself. You know, when I was

342
00:19:37.680 --> 00:19:41.839
there in twenty three, there were beta testing. They were

343
00:19:41.839 --> 00:19:48.599
beta testing autonomous buses, autonomous taxi cabs. But they really

344
00:19:48.680 --> 00:19:51.400
need to get some sort of they need They need

345
00:19:51.440 --> 00:19:55.440
the the sky Disney Skyliner to get them around the island.

346
00:19:56.319 --> 00:19:57.880
They need something like that. So that's the first thing

347
00:19:57.880 --> 00:19:59.519
I would say they need to look at. And the

348
00:19:59.559 --> 00:20:03.319
second thing they need to look at is training the

349
00:20:04.319 --> 00:20:09.680
local staff how to handle large crowds because they're not

350
00:20:09.880 --> 00:20:13.680
ready for it yet. They think they are, but they're

351
00:20:13.720 --> 00:20:15.519
not ready for it yet. And and that's going to

352
00:20:15.559 --> 00:20:20.519
be even more important considering that, you know, Disney's just

353
00:20:20.559 --> 00:20:21.519
around the corner as.

354
00:20:21.400 --> 00:20:27.079
Well, right in the things I think, I think looking

355
00:20:27.119 --> 00:20:28.880
at it from a strategic standpoint, because I don't have

356
00:20:28.920 --> 00:20:32.079
the operational, you know, on the grounds perspective that Scott does.

357
00:20:32.119 --> 00:20:35.079
But I do agree with the point about the large

358
00:20:35.119 --> 00:20:36.920
crowds because I witness that, and I've been there a

359
00:20:36.920 --> 00:20:39.920
few times and witness that where they just haven't had

360
00:20:39.960 --> 00:20:43.039
the training because they haven't quite had the crowds yet

361
00:20:43.079 --> 00:20:46.039
to do even train on. But I think from a

362
00:20:46.079 --> 00:20:48.599
ster treatic standpoint, this is one of those moves that

363
00:20:48.839 --> 00:20:52.599
is surprising yet inevitable, right. I think when you read

364
00:20:52.599 --> 00:20:54.279
the headline, your eyebrows go up a little bit and

365
00:20:54.279 --> 00:20:58.640
then you go, ah, of course, because right now I

366
00:20:58.680 --> 00:21:02.759
think they're it's a problem, you know in that area.

367
00:21:02.839 --> 00:21:04.599
You know, Abu Dabi has been trying to pivot over

368
00:21:04.680 --> 00:21:07.400
to the tourism economy, and with the conflict in Iran,

369
00:21:07.920 --> 00:21:10.720
the big thing is trying to make it kind of

370
00:21:10.759 --> 00:21:12.440
you know, they don't want to stop the momentum. I think,

371
00:21:12.480 --> 00:21:14.839
so you kind of have to reassure all your stakeholders

372
00:21:14.839 --> 00:21:17.720
that everything is going forward. That's why Disney, i'm sure,

373
00:21:17.799 --> 00:21:21.359
had that sentence in their earnings letter about Disney Abidabi

374
00:21:21.599 --> 00:21:24.759
proceeding and of course this now coming out. I think

375
00:21:24.759 --> 00:21:28.200
they're just trying to manage that expectation to show that

376
00:21:28.240 --> 00:21:31.480
they are still proceeding. And then you know they're going

377
00:21:31.559 --> 00:21:34.160
to have to also manage the idea around safety and

378
00:21:34.880 --> 00:21:39.680
making sure that visitors feel safe when going there, especially

379
00:21:39.720 --> 00:21:41.599
if the conflict drags out for any longer or any

380
00:21:41.599 --> 00:21:43.920
of that kind of stuff. So I think that's those things.

381
00:21:43.960 --> 00:21:46.119
But from a strategic standpoint, I think the timing is

382
00:21:46.160 --> 00:21:49.640
good because it's you know, it's dripping out these announcements

383
00:21:49.680 --> 00:21:52.200
to show that stuff is still that area is still

384
00:21:52.200 --> 00:21:56.720
going to retain its its tourism infrastructure and it's build out.

385
00:21:57.160 --> 00:22:03.960
And then also strategically it makes sense because this Sphere

386
00:22:04.160 --> 00:22:08.559
is an indoor venue and it's not a perfect location

387
00:22:08.680 --> 00:22:12.079
for this. Also that idea that's very much the Middle

388
00:22:12.119 --> 00:22:16.039
East of the you know, heavy technology, really big presence,

389
00:22:16.079 --> 00:22:18.480
big technology, all that kind of stuff also fits in

390
00:22:18.799 --> 00:22:23.480
I think with that region. And I think when Sphere

391
00:22:23.519 --> 00:22:25.039
was first announced, we talked about it on the show,

392
00:22:25.079 --> 00:22:28.960
and I originally had thought that it wasn't I kind

393
00:22:28.960 --> 00:22:30.720
of a little bit was doubting that it was going

394
00:22:30.799 --> 00:22:32.880
to be a pay for itself because it's so expensive.

395
00:22:32.920 --> 00:22:35.920
But it has proven to work at least in Vegas,

396
00:22:36.119 --> 00:22:38.599
and a lot of that is because of the concerts

397
00:22:38.599 --> 00:22:41.640
and of the immersive entertainment, the kind of the whole

398
00:22:41.640 --> 00:22:44.359
idea of the wrap around entertainment, you know, completely wrap

399
00:22:44.400 --> 00:22:47.799
around your entire vision and put the concerts and the

400
00:22:47.839 --> 00:22:50.359
Wizard of Oz saying, you know, did really well and

401
00:22:50.440 --> 00:22:52.880
all these things. So I think that they have perfected

402
00:22:52.920 --> 00:22:56.119
the business model and now they're bringing it already perfected,

403
00:22:56.200 --> 00:22:58.000
you know, into the Middle East. The problem, of course,

404
00:22:58.039 --> 00:23:00.640
is exactly what you say, Scott. It's like that is

405
00:23:00.680 --> 00:23:05.079
working because there is the population and the visitor density

406
00:23:05.119 --> 00:23:07.640
to pull from, so you can actually sell concerts, you

407
00:23:07.640 --> 00:23:12.119
can sell a Wizard of Oz performances, so you know,

408
00:23:12.400 --> 00:23:15.279
from that's the only wrinkle is like is there going

409
00:23:15.359 --> 00:23:18.119
to be enough people to really sell that? But also

410
00:23:18.240 --> 00:23:20.240
I don't think it matters. We've talked about this before.

411
00:23:20.400 --> 00:23:22.319
It doesn't really. I don't think it has to make money.

412
00:23:23.039 --> 00:23:24.720
You know, the timelines in the US for things to

413
00:23:24.720 --> 00:23:28.160
make money are are very short. And also just side

414
00:23:28.160 --> 00:23:32.559
note this obsession we have with quarterly earnings. It's probably

415
00:23:32.599 --> 00:23:35.440
why you know, the United Parks is doing so bad

416
00:23:35.519 --> 00:23:37.160
and all these parks are doing so bad. It's because

417
00:23:37.160 --> 00:23:40.000
we don't have that long term thinking, because we're obsessed

418
00:23:40.000 --> 00:23:42.759
with every quarter making money in the US. So this

419
00:23:42.960 --> 00:23:45.039
it's a different paradigm. I think in the Middle East,

420
00:23:45.039 --> 00:23:47.880
where they're like, we're investing in an entirely new sector

421
00:23:47.920 --> 00:23:49.440
and we I don't think it has to make if

422
00:23:49.480 --> 00:23:51.759
there's no one there. If they don't fill up twenty

423
00:23:51.759 --> 00:23:53.799
thousand seats in the first five years, I don't think

424
00:23:53.799 --> 00:23:55.440
it's going to matter. I think it's more about I

425
00:23:55.440 --> 00:23:56.279
mean was.

426
00:23:56.319 --> 00:24:00.000
And that was the mentality behind Ferrari World and mentality

427
00:24:00.079 --> 00:24:04.559
behind Warner Brothers World. So that's why I say, if

428
00:24:04.599 --> 00:24:07.720
this does, I mean, the best thing and the worst

429
00:24:07.759 --> 00:24:09.839
thing that could happen is that they start to fill

430
00:24:09.880 --> 00:24:12.559
these twenty thousand seats every night or every day, multiple

431
00:24:12.599 --> 00:24:15.960
times per day, because there's not there's they just don't

432
00:24:15.960 --> 00:24:17.640
know how to handle that those kinds of people, or

433
00:24:17.640 --> 00:24:19.680
they didn't in twenty three I mean, I haven't been

434
00:24:19.720 --> 00:24:23.400
there in you know, three years, so it's they they

435
00:24:23.440 --> 00:24:28.519
had challenges dealing with crowds, even small ones, because they

436
00:24:28.680 --> 00:24:32.200
just simply weren't used to them right, So, and.

437
00:24:32.200 --> 00:24:32.880
I just looked it up.

438
00:24:32.920 --> 00:24:36.519
I just looked it up on the map and it, yeah,

439
00:24:36.839 --> 00:24:39.759
is where it is going, just as on a personal note,

440
00:24:39.799 --> 00:24:43.400
where it is going is literally if I walked from

441
00:24:43.480 --> 00:24:46.920
SeaWorld through the mall to get to my hotel where

442
00:24:46.920 --> 00:24:50.200
I lived, it's right in the middle of that.

443
00:24:50.799 --> 00:24:52.599
Well, that's good. And also it's good because the whole

444
00:24:52.640 --> 00:24:54.200
thing with the series that you can see it also,

445
00:24:54.319 --> 00:24:56.119
and I think it's it's good that you'll be able

446
00:24:56.119 --> 00:24:58.720
to see stuff at night. Also because it's a night

447
00:24:59.279 --> 00:25:01.319
society and I just you know, it's so much more

448
00:25:01.319 --> 00:25:03.279
impactful at night. The sphere is and then you have

449
00:25:03.359 --> 00:25:05.000
this whole society it's built around this in night. So

450
00:25:05.119 --> 00:25:07.480
I think missed a lot of sense. So I want

451
00:25:07.519 --> 00:25:09.680
to wrap up, yep. I want to wrap up with

452
00:25:09.799 --> 00:25:12.839
one story, which I think is a good counterbalance because

453
00:25:12.880 --> 00:25:16.400
it is showing how a resort can actually combat the weather,

454
00:25:17.359 --> 00:25:20.319
like it's not an impossible thing to do, guys. So,

455
00:25:20.319 --> 00:25:25.119
so Tokyo Disney announced their cool Summer It's called Summer

456
00:25:25.119 --> 00:25:27.680
cool Off is what it's actually called. And this is

457
00:25:27.720 --> 00:25:29.799
only a second year they've done this, so they're bringing

458
00:25:29.839 --> 00:25:31.559
back Summer cool off event for a second year. It

459
00:25:31.640 --> 00:25:35.240
runs July second through September fourteenth at both Tokyo Disney

460
00:25:35.279 --> 00:25:37.480
and Tokio Disney C for twenty twenty six. What they've

461
00:25:37.480 --> 00:25:40.400
done is they partnered actually with a local, really well

462
00:25:40.440 --> 00:25:44.440
known band called Missus Green Apple, and I from anime

463
00:25:44.519 --> 00:25:46.640
and from Japanese culture, I know them really well, and

464
00:25:46.680 --> 00:25:48.880
it's a big it's a big deal. It's a big band.

465
00:25:49.200 --> 00:25:53.200
And basically they've it's very similar actually to what Universal

466
00:25:53.200 --> 00:25:55.559
has been doing. So they've got that band and they're

467
00:25:55.599 --> 00:25:58.200
doing two things at the same time. They're adding water

468
00:25:58.440 --> 00:26:01.160
literally like everywhere you could, like even in places I

469
00:26:01.160 --> 00:26:03.000
didn't think you could add water, they're finding a way

470
00:26:03.000 --> 00:26:06.720
to add water. And then they're making this custom song

471
00:26:06.759 --> 00:26:09.400
from this popular Japanese band and they're putting it at

472
00:26:09.440 --> 00:26:11.240
all of these locations. You get to hear it like

473
00:26:11.279 --> 00:26:13.799
all over the park, and they're having choreography for it.

474
00:26:13.839 --> 00:26:15.920
So it's like they're doing this like kind of summer

475
00:26:16.319 --> 00:26:19.319
party that has the music, has the dancing, that also

476
00:26:19.400 --> 00:26:23.119
has water to cool people off. And I'm like, this

477
00:26:23.160 --> 00:26:25.240
is how it should be done. I'm just like it's

478
00:26:25.359 --> 00:26:28.240
and so to give you an example, you know, I

479
00:26:28.279 --> 00:26:31.640
think we're familiar with, you know, the Splash Mountain and

480
00:26:31.680 --> 00:26:34.839
the adding extra water all that, but they're doing more.

481
00:26:35.200 --> 00:26:38.839
For those that know Gadgets Go Coaster from Disneyland, you

482
00:26:38.839 --> 00:26:42.200
know the little Go Gadgets Go Coaster, they have one

483
00:26:42.240 --> 00:26:46.279
there at Tokyo Disney and it's a little like Family Rail.

484
00:26:46.359 --> 00:26:49.319
So they've basically gone in added water jets to this

485
00:26:49.519 --> 00:26:52.720
ride and they're just spraying you with water as you're

486
00:26:52.799 --> 00:26:55.680
going through this. So that's example. They also have a

487
00:26:55.720 --> 00:26:58.880
water parade where it's like a cavalcade with Bamax and

488
00:26:59.039 --> 00:27:01.960
he uh just it's just him shooting water at people

489
00:27:02.000 --> 00:27:03.839
anyone who seems like they're hot. He has a little

490
00:27:03.920 --> 00:27:06.279
energy meter and he's just spraining people with water. And

491
00:27:06.319 --> 00:27:09.440
they have they adding they're adding cool down zones, and

492
00:27:09.480 --> 00:27:13.160
I mean they're adding water to eight rides right and

493
00:27:13.200 --> 00:27:17.759
they're or in Splash Mountain for example, they're not just

494
00:27:17.839 --> 00:27:21.119
adding water to the ride so it gets you more wet,

495
00:27:21.319 --> 00:27:23.880
but they're also adding jets to the outside of the ride,

496
00:27:23.920 --> 00:27:27.440
so people watching the ride also get wet. So they're

497
00:27:27.440 --> 00:27:30.279
just literally it's crazy the amount of just putting water everywhere.

498
00:27:30.400 --> 00:27:33.480
They're putting this fun summer vibe. They're also of course

499
00:27:33.480 --> 00:27:35.519
they're bringing in summer food and you know a lot

500
00:27:35.519 --> 00:27:38.119
of ice based things and stuff to cool down. But

501
00:27:39.039 --> 00:27:42.880
to me, I just think this is so fantastic because

502
00:27:42.880 --> 00:27:45.400
it does these two things right. It helps mitigate the heat,

503
00:27:45.599 --> 00:27:48.720
and it also engages the local, the locals. So it's

504
00:27:48.720 --> 00:27:50.799
literally it's like, yeah.

505
00:27:50.559 --> 00:27:52.519
I love it. You've you've turned it, You've they've basically

506
00:27:52.519 --> 00:27:56.160
turned the park into this is the summer park for

507
00:27:56.480 --> 00:28:00.759
the locals, which I think is super smart and culturally

508
00:28:01.519 --> 00:28:06.240
and I'm asking Philip, is this getting getting wet like this?

509
00:28:06.640 --> 00:28:07.880
Is this culturally acceptable?

510
00:28:08.640 --> 00:28:10.720
Yeah? So that is the thing that I thought was

511
00:28:10.720 --> 00:28:15.400
really interesting because to me, I think, I'm not sure51200:28:15.400 --> 00:28:17.559



this would work in America because you know, I'm not sure.51300:28:17.559 --> 00:28:19.440



I actually don't know. I mean, we have water parks here,51400:28:19.440 --> 00:28:23.240



We have all this work in the Middle East, right, Yeah,51500:28:23.480 --> 00:28:27.519



so I think you know here they have you know,51600:28:28.400 --> 00:28:32.039



Japan has done something like this before, and especially Universal51700:28:32.519 --> 00:28:35.880



has done you know, water stuff before, so I think51800:28:35.880 --> 00:28:39.480



it's not unheard of. So I do think from what51900:28:39.519 --> 00:28:43.039



I can tell, yes, it does work, and it's usually52000:28:43.119 --> 00:28:45.400



where the kids or the teenagers are the ones that52100:28:45.400 --> 00:28:47.359



are you know, and they've done it in a way52200:28:47.400 --> 00:28:50.000



where they've almost set up like splash zones so you52300:28:50.039 --> 00:28:52.400



can still stay dry. It's not like you're going to52400:28:52.480 --> 00:28:55.279



be surprised wet, like you know, they're they basically have52500:28:55.440 --> 00:28:58.640



partitioned it where they've kind of just made splash zones52600:28:58.680 --> 00:29:01.319



throughout the entire resont. And I think that's probably a52700:29:01.359 --> 00:29:02.839



smart way to do it because it all laws people52800:29:02.880 --> 00:29:05.400



to opt in, so if you're not, if not comfortable52900:29:05.440 --> 00:29:07.960



gain wet, you can do that. But I think then53000:29:08.160 --> 00:29:10.720



the kids and the people that are and also it's53100:29:10.759 --> 00:29:13.039



just different. In Japan. It's very hot during the summers53200:29:13.079 --> 00:29:16.680



and they use less AC. Is similar to China, where53300:29:16.680 --> 00:29:19.359



it's like, you know, people have found other ways to53400:29:19.359 --> 00:29:22.440



stay cool because they don't use as much energy like53500:29:22.519 --> 00:29:24.240



in Europe. You know, we use a lot of AC53600:29:24.720 --> 00:29:25.160



where we are.53700:29:25.240 --> 00:29:27.160



But yeah, well, and the reason I ask is because53800:29:27.200 --> 00:29:29.519



something like this in since we just came out of53900:29:29.720 --> 00:29:33.839



a story about the Ue. Right in the Ue, traditional54000:29:33.880 --> 00:29:36.480



garb does not look good when it gets wet, and54100:29:36.519 --> 00:29:39.920



therefore people work very hard to to not get wet,54200:29:39.960 --> 00:29:43.839



which is why, as you mentioned, they're nocturnal society there54300:29:44.240 --> 00:29:46.759



and they don't you know, they don't start until the54400:29:46.759 --> 00:29:51.000



sun goes down, and so yeah, it's that's I just54500:29:51.000 --> 00:29:52.599



want to make sure. I just want to ask because54600:29:52.640 --> 00:29:55.279



it was a That's the thing that I think when54700:29:55.319 --> 00:29:56.599



we get into a globe, more and more of a54800:29:56.640 --> 00:29:58.519



global market, we have to kind of go, is this54900:29:58.559 --> 00:29:59.400



going to work culturally?55000:29:59.640 --> 00:30:01.359



Yeah? Opt in?55100:30:01.440 --> 00:30:03.359



And it sounds like it they are. The other thing55200:30:03.359 --> 00:30:06.119



that I think is fun about this too, is if55300:30:06.160 --> 00:30:08.599



you don't want to get wet, I'm hoping they've set55400:30:08.599 --> 00:30:10.400



it up so that you can watch other people get wet,55500:30:10.680 --> 00:30:13.400



because nothing makes people laugh more than to see a55600:30:13.440 --> 00:30:16.200



five year old get soaked and start to giggle, you know.55700:30:17.160 --> 00:30:19.119



So yeah, I think especially on the parade route, you know,55800:30:19.160 --> 00:30:21.599



you can you can stand outside of the wet zone55900:30:21.599 --> 00:30:23.920



based on the little parade route, and then people in56000:30:23.960 --> 00:30:26.000



the route you know, get sprayed and ba Max is56100:30:26.039 --> 00:30:26.440



coming through.56200:30:26.559 --> 00:30:30.279



So it's really can't get angry at baby.56300:30:30.079 --> 00:30:32.279



That's right, that's right, And it's such a It's also56400:30:32.400 --> 00:30:36.079



just it's such a good play to the locals because56500:30:36.079 --> 00:30:39.119



it involves local ip and also shows that they're trying56600:30:39.119 --> 00:30:41.640



to mitigate the heat so that, you know, to encourage56700:30:41.680 --> 00:30:43.279



local people to visit. And what have we been talking56800:30:43.279 --> 00:30:45.759



about is lean local. That's all we've been saying. Right56900:30:45.799 --> 00:30:47.240



now with all these challenges.57000:30:47.079 --> 00:30:50.920



Yep, yep, yep, well we're gonna we're gonna lean to57100:30:51.119 --> 00:30:54.279



not doing the show anymore because we're done, not anymore.57200:30:54.319 --> 00:30:55.799



We'll do it next week. We're done for the week.57300:30:55.839 --> 00:30:59.519



How's that that was a really bad transition anyway. Uh, guys,57400:30:59.519 --> 00:31:01.279



once again, and I say this every week and I57500:31:01.319 --> 00:31:03.039



really do mean it. I'm very sincere when I say57600:31:03.039 --> 00:31:04.880



thank you so much for listening. I love it when57700:31:04.920 --> 00:31:06.759



you guys comment. I love it when you guys come57800:31:06.799 --> 00:31:08.640



up to me and talk to me at trade shows57900:31:08.680 --> 00:31:10.759



and if you see me out and about, and I58000:31:10.799 --> 00:31:13.519



know Philip does too, so please continue to do that.58100:31:13.759 --> 00:31:16.880



We love to hear your comments. We love the fact58200:31:16.920 --> 00:31:19.640



that you feel this is viable for you, that we58300:31:19.680 --> 00:31:23.200



are raising questions and sharing our insight and hopefully it58400:31:23.200 --> 00:31:25.640



will continue to make this industry better in the future.58500:31:25.839 --> 00:31:28.359



On behalf of Philipernendez with gantim Lighting and Control of58600:31:28.359 --> 00:31:31.119



Myself Scott Swinson with Scott Swinson Creative Development. This is58700:31:31.160 --> 00:31:33.200



Green Tag Theme Park in thirty and we'll see you58800:31:33.240 --> 00:31:33.640



next week,

Scott Swenson, ICAE Profile Photo

For over 30 years, Scott Swenson has been bringing stories to life as a writer, director, producer, and performer. His work in theme parks, consumer events, live theatre, and television has given him a broad spectrum of experiences. In 2014, after 21 years with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development. Since then he has been providing impactful experiences for clients around the world. Whether he is installing shows on cruise ships or creating seasonal festivals for theme parks, writing educational presentations for zoos and museums or training the next generation of attractions professionals, Scott is always finding new ways to tell stories that engage, educate and entertain.

Philip Hernandez, ICAE Profile Photo

CEO of Gantom, Publisher of Haunted Attraction Network

Philip is a journalist reporting on the Haunted House Industry, Horror events, Theme Parks, and Halloween. He is also the CEO of Gantom Lighting and Founder / Publisher of the Haunted Attraction Network, the haunted attraction industry's most prominent news media source. He is based in Los Angeles.