Six Flags Makes Its Halloween Bet
The largest lineup in chain history arrives three weeks before the pass deadline, and the pricing still splits along the merger line.
Sign up to get updates from us
The largest lineup in chain history arrives three weeks before the pass deadline, and the pricing still splits along the merger line.
Art the Clown, a May indie film, Fortnite at two rival resorts, and Ocean Park’s shrinking house count are one story about execution.
Disney set records, Six Flags' parks made money its debt consumed, and United Parks spent its cash on buybacks. The split consumer is now visible in park earnings.
United Parks was the last big chain building Halloween on original content. The license only works if the budget grows with it.
Fortnitemares and ICE!'s expansion both license IP to buy new audiences. The hard part is keeping the one you have
Legoland Shanghai’s record first year and the Delta earnings are part of the same spending story.
Three news items this week, all of them about change: when to make it, when to skip it, and how to communicate it.
Is Universal Kids Resort’s Premium Position Working?
Universal has priced its new Universal Kids Resort 50% above local family-market alternatives, but does it justify the markup?
Quick Hits From the Road
Disney and Six Flags both shared details about new projects, and this week, we’ll compare them.
Long Term VS Short Term Thinking
Six Flags found itself at the center of a chicken nugget fiasco this week, amidst a power struggle on its board.
Epic Universe Vice President Jeff Polk sat down with a small group of reporters to mark the park's first year, discuss its unique design elements, and push back on expansion timelines.
United Parks’ Buybacks, Abu Dhabi Doubles Down, and Tokyo Disney Leans Local
Both Companies are trying to go more vertical with guests, with vastly different approaches
The largest domestic news this week is Six Flags bringing back park presidents, yet the macro picture is still the Iran war.