May 4, 2026

Six Flags St. Louis Closes Early Over Teen Fights & Disney's Halloween Push

Six Flags St. Louis updated and reinstated its chaperone policy following fights in the parking lot on opening day.

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Six Flags St. Louis updated and reinstated its chaperone policy following fights in the parking lot on opening day. The planned teen takeover brought roughly 100 juveniles to opening day, prompting fights around the park's 8 PM closing time. Guests 16 and under must now be accompanied by a 21-plus chaperone, with a max of 6 guests per chaperone, daily, all operating hours. ICON Park introduced a similar policy the same week. Scott and I break down the takeover trend, Scott's case that this is the first step toward the end of the family theme park, and the upstream question nobody is solving — why these kids are bored enough to organize fights at parks in the first place.

Then: Walt Disney World set the earliest start date ever for Mickey's Not-So-Scary Halloween Party — August 7, 2026 — with a 38-night run, MNSSHP tickets ranging $119 to $229, and almost no new content beyond a Stitch-hosted dance party in Tomorrowland. The calendar extension is the actual product, with Merlin's disclosure that October now accounts for roughly a fifth of its annual profit, serving as the supporting case for why everyone is leaning harder into the Halloween shoulder.

Listen to weekly BONUS episodes on our Patreon.

WEBVTT

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Oh my, from our studios this week in Los Angeles

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and Tampa. This is green Tag Theme Park and thirty.

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I'm Philip and I'm joined as always by my delightful

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co host, Scott Swinson of Scott Swinson Cray Development. On

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Green Tag, we look at the top news each week.

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We pick the stories we think are the most important

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for theme park professionals, and we talk about them. We

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try and open a dialogue and ask questions. But you

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know what, this week I just couldn't resist talking about

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how six Flags did a six like Saint Louis. They

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they tried to open and then to just go. It

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didn't quite work.

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But in fairness, it's not quite six Flags. It's six

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Flags in name only. I think that's or currently in

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name only. I think that's important to say because I

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don't want to six Flags green Tag six Flags and thirty.

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I just really don't.

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Right now. It's owned by enchanted parks and it's still

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not a great opening season. But it is interesting because

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I feel like their response has been pretty swift, and

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maybe you could argue that in the response it differs

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from six Flags writ large, right, So maybe maybe maybe right?

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So I'm going to read here from the police report

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that said the first day of the season Six Fags.

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I love the fact that we're doing a story where

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we're quoting where we start with.

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Let's let's look at the police report. Now.

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For those of you who don't know what happened or

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what went on that all of a sudden should prick

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up your ears right away and be like, wait a minute,

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police report, what the hell?

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That's right?

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Basically, the tail dr version is they had to close

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early on their first day due to a fight, and

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the Eureka Police Chief Michael told First Alert for that

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there are as many as one hundred juveniles involved in

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multiple fights at Six Flags of Saturday night, which was

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their opening day. The chief said that the officers responded

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quickly and disperse the crowd. Parker officials decided to close

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Six Flags early to de escalate the situation, police said

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on Saturday. The chief also added that about half a

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dozen juveniles were detained, but there were no injuries or

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damage done to the park. Then, following that, Six Flags

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made a statement. The statement says, quote, we were made

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aware that a large group of teens arranged to meet

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at the park Saturday as part of a growing takeover trend.

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A small number of teens within the group were involved

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in an altercation with each other outside the park at

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closing time. Our officers on property, who were already monitoring

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the group, responded immediately, requesting assistance from eureich APDI and

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other agencies, and were able to get the situation under

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control fairly quickly. While this is not normal occurrence for

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the park, it is disruptive and six Flags Saint Louis

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has zero tolerance for such behavior. Then they talked about

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how they were going to bring back their chaperon policy

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effective yesterday Saturday, May second, and I looked up the

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chaperon policy. It's now on dedicated page on their website.

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The things that are most interesting is to me, this

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is like probably the most strict that we've seen in

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some ways.

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So it.

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Says guests age sixteen years old or younger, So it

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sets it at sixteen. So sixteen and younger must be

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accompanied by a chaperone who is at least twenty one

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to be admitted to or remain in the park. The

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policy will be effected daily during all operating hours. The

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chaperon must present a vowed government issued photo identification with

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date of birth. At ticket entry. One chaperon may in

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company no more than six six guests age sixteen or

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younger per day. Guest age sixteen years old or younger

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who are found inside the park unaccompanied by a chaperon

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will be subject to ejection. In addition, chaperon must accompany

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their party during entry, remain in the park, and be

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available by phone and in person for the duration of

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their stay. Guests seventeen of age or older should be

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prepared to present a valid government issued photo identification with

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date of birth at park entry to verify their age.

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If enable to verify proof of age, the guests may

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be denied entry into the park. The chaper Berne requirement

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applies to all Six Flags Saint Louis ticket and season

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pass holders. Wow, well, I want to.

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Take a hot step back for just a second. It

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says in the statement that in the six Flag statement,

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which made me laugh, It says, ah, where was it

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The altercation happened at closing time?

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Well, that's because they closed early.

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It's like it happened at closing time because once the

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altercation started, we decided it's closing.

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It's closing time. Closing time. Yeah, exactly.

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So I gotta say there is there is a part

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of me. God, this didn't make me sound so old,

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but there's a part of me that is just I

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find this, the need for this policy absolutely catastrophic. I

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think this is I think this is clearly the first

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step to it the end of a family theme park.

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I mean, if this is what's going to happen, and

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this is what is required, because I can remember, you know,

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I can remember, how are they going to handle school trips?

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You know, it means they're going.

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To have to have one per six, Yeah, one p six.

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It means they're gonna have to have so damn many chaperones.

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It's it's just it's mind body, because I can remember

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six Flags Great America. That was my part growing up

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as my home park, growing up in Gurney, Illinois, and

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it's a six Flags park, and we never even thought

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about fight. I mean, we were there to have a

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good time. We were there to have fun. We weren't

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there to beat the crap out of each other.

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So it was.

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I know, I know this makes me sound like reckon

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mart Day, but the truth is it's just sad because

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this is going to discourage families this is going to

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it's gonna make school trips Dardner impossible because if you

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have to have one for every six you know, there's

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a there's and there's a cost involved in that as well.

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You know, the schools or whatever the organization is are

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going to have to be able to uh pony up

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the extra admission costs unless six Flags has something going

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on with their group.

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Sales department, which we don't know. Y's but it's just

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I don't I just don't get do you know how

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early they closed? Do we know how early? Because it

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just as early closure.

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I don't know what that means, but it's because it's

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one of those situations where you know, they they clearly

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were trying to de escalate, using their words, trying to

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de escalate the situation. But if the only way to

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de escalate the situation is to close, yeah, then the

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situation is pretty grave. Yeah, you know, there's a lot

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of stuff. I didn't look too too much into it.

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I probably should have, well kind of. I mean, it's

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just a lot of this particulars we're not sure about.

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Like they said it was outside, right, so if it

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was outside, like what to your point, what's really the

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impetus of closing.

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If it's outside, it's just like what then you're just

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sending more people out into the mix, right, you're close.

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You're taking the families who were there to enjoy it

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with their young children and putting them in the middle

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of the crossfire.

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So and it didn't also didn't specify if the people

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who were involved were ticket holders or came from the park.

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That's the other thing too, right, because it's like, that's

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not a guarantee, right, it could have been a takeover

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of the parking lot, right, And then they're just they're

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just showing up. It's not necessarily like a ticket policy

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is going to do anything in that case. We don't

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know any of that. I'm sorry. If I'm sure that

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our wonderful commenters on YouTube probably know, and if you

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do have those details, please put them in. The One

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thing I was going to say about that, Scott is,

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last time we talked about chaperon policy, a lot of

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people in our YouTube comments talked about how they were

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in favor of it. And actually, I don't think any

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of the comments that we got a lot of comments

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on the chaperon policy, and none of them were negative.

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All of them support, and the reason is because they

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said it does make the park a lot better. It

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just makes it much easier. So they their point is

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having any policy is a step in the right direction.

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It's helping, and it makes them feel better at the parks,

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and it's helping to curb all of this. And I

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think though that this is the most extreme that we've seen.

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So yeah, and.

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Let me just clarify, I'm not against the chaperone policy.

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I see the need for it, it's very clear. I

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just find it very sad that we have a need

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for it because I think back to you know, Six

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Flags Great America, when I was in high school. One

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of my friends who had a driver's license would be

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able to drive us there. You know, somebody's older brother

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or sister would drive us there. We'd all hang out

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for the day. We get in the car, and we

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come home sunburnt and broke and you know, dehydrated, but

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we had a great time. And just the fact that

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that can't happen with this, with this cheperone policy, is

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very sad to me. It is very sad to me.

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It kind of makes me again, I know, this makes

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me sound like a crodgety old man.

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But it makes me sound like, dang, this is what

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the hell is happening?

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You know, why why can't why can't kids just go

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and have a good time? And you know, we talked

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about this in one of our other shows where we

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were like, why can't parks come up with things that

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keep people occupied enough so that they that this doesn't

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reduce boredom?

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Yeah, reduced.

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I think that was a bonus show that we talked about.

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But basically the idea that we were positing on that

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bonus show is why is this happening? Like is there

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an upstream way to correct this? And something that we

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came to on the bonus shows was thinking about rethinking

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about the entire thing and saying, well, if you're too

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busy having fun, you're not going to be bored enough

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to cause problems, and so the goal should actually be

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to make make people less bored at the parks, and

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then that trickles down into well, a lot of these

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classic just amusement parks whatever you want to call them,

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like six Flags parks, are kind of boring because you're

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waiting in line, you're staying, there's a lot of standing

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in waiting without any stimulation.

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You know.

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And I'm going to throw this out there, and I

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know people are gonna get pissed about me saying this,

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but I would I would go so far as to

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say the whole reason not the whole, but the vast

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majority of reason that people get into fights is so

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they can get content.

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So they can WE talked about that too, Yeah, so.

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They can shoot it, put it up on social media somehow,

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and all of a sudden be the one who broke

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the story of the big fight, or we're part of

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the big fight, or we're you know. And so maybe

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the chaperone pulp. Maybe it's maybe it's like going to

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a Madonnacon, so you got to put your phone in

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a bag and you pick it up on the way out. Now,

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I realize that creates all kinds of other problems, communication problems,

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et cetera, et cetera, et cetera.

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But it's I just I don't know.

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I don't know what the answer is. I really don't

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know what the answer is because I'm always about trying

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to find solutions and I don't. As much as I

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appreciate this, the the attempt with the stricter chaperone policy,

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I I'm not sure that that's I know it makes

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people feel safer, but I'm not sure whether it really

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is going to work.

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You know, it's a great policy if there's a way.

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To appropriately instigate it, and maybe just the threat may

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you know, reduce the kind of of of.

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Violence or threat that's going on. But it's.

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I actually think it's just another It's just another nail

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in the coffin for the the the.

234
00:11:55.399 --> 00:11:57.960
Theme park industry as a whole.

235
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To note a few thoughts I have, it's only this

236
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one property, and maybe enchanted parts will roll out to

237
00:12:05.440 --> 00:12:08.600
their other properties, depend on how that goes. But you know,

238
00:12:08.639 --> 00:12:10.720
for now, it's just this one property that is this strict,

239
00:12:11.159 --> 00:12:14.559
and I think it is rapidly evolving. Right, every week

240
00:12:14.559 --> 00:12:16.639
we hear about new chaperone policies and they're all different,

241
00:12:16.720 --> 00:12:19.000
and it's all crazy. I think it's That's what's interesting

242
00:12:19.039 --> 00:12:21.919
to me is it makes one layer harder for you

243
00:12:22.000 --> 00:12:24.279
to figure out if you're going to go to a thing, Right,

244
00:12:24.639 --> 00:12:27.000
it used to be back in the day, even back

245
00:12:27.039 --> 00:12:29.519
in my day. You're like, you just drive a Disneyland

246
00:12:29.519 --> 00:12:31.720
and it was it was fine, And now you need

247
00:12:31.799 --> 00:12:33.840
an app and you need a reservation system. And everything's

248
00:12:33.879 --> 00:12:35.440
be planned out. I think now you're going to have

249
00:12:35.440 --> 00:12:37.519
to take the extra step of saying, well, if I

250
00:12:37.559 --> 00:12:39.440
have a family, can I even go? Can I take

251
00:12:39.480 --> 00:12:40.720
them with me? Or are we going to have to

252
00:12:40.759 --> 00:12:43.080
stay with the kids the entire day? Even as a family,

253
00:12:43.200 --> 00:12:44.919
even if you're there with your parents, you can't go

254
00:12:44.960 --> 00:12:47.679
off on your own, right, Like you gotta stick with

255
00:12:47.759 --> 00:12:49.600
them or you're you know, So there's a lot. I

256
00:12:49.600 --> 00:12:52.919
think it adds that extra stress level. But the other

257
00:12:52.960 --> 00:12:55.159
thing Scott I was thinking is it's sort of like,

258
00:12:56.279 --> 00:12:58.080
you know, in business, when they say you can choose

259
00:12:58.080 --> 00:13:02.480
your customer, and I think that here they are kind

260
00:13:02.519 --> 00:13:04.360
of making a lie in the sand a little bit

261
00:13:04.399 --> 00:13:06.600
by being like, these are not our customers, our customers,

262
00:13:06.639 --> 00:13:10.039
our families. They're not like these groups, these solo groups,

263
00:13:10.080 --> 00:13:12.200
maybe even not field trips. You know that this our

264
00:13:12.200 --> 00:13:15.159
customer is a different customer. And it isn't to say

265
00:13:15.159 --> 00:13:18.159
there isn't places like I think there are still parks.

266
00:13:18.320 --> 00:13:19.759
I mean you can go to parks, you can go

267
00:13:19.840 --> 00:13:20.960
to the malls.

268
00:13:21.080 --> 00:13:24.600
I think I'm not a teen, so I don't really know,

269
00:13:24.799 --> 00:13:28.080
but like my gym is full of teens, roving bands

270
00:13:28.080 --> 00:13:30.679
of teens, which I try and avoid as much as

271
00:13:30.720 --> 00:13:33.799
I possibly can because they're usually filming random stuff, so

272
00:13:33.840 --> 00:13:35.879
I just sort of move out of their way. But

273
00:13:36.000 --> 00:13:38.480
I mean, I think that it might also be they're

274
00:13:38.519 --> 00:13:40.879
just going to move to other spaces, and that the

275
00:13:41.000 --> 00:13:45.200
attractions are like trying to set up that thing where

276
00:13:45.679 --> 00:13:48.799
we don't really want them as customers, which to your

277
00:13:48.840 --> 00:13:51.240
point is it's sad in a way, but also it's

278
00:13:51.279 --> 00:13:52.840
not like there's no places for them to go.

279
00:13:55.039 --> 00:13:56.039
Yeah, it's so.

280
00:13:56.159 --> 00:13:58.320
I just did a quick, quick AI search and it

281
00:13:58.600 --> 00:14:03.720
says that the majority of Six Flags parks a have a.

282
00:14:04.000 --> 00:14:08.519
Yeah, they do some sort yeah, none are this strict.

283
00:14:08.600 --> 00:14:11.279
So my colleague at at Trashed, the magazine who wrote

284
00:14:11.399 --> 00:14:15.639
about this story also did a nice chart that compares

285
00:14:16.080 --> 00:14:18.360
the different Six Flags policies, but this one is the

286
00:14:18.360 --> 00:14:22.159
most strict with the six per We should also note

287
00:14:22.159 --> 00:14:24.799
this week that Icon Park added a chaperone policy for

288
00:14:24.879 --> 00:14:27.799
miners after a teen incident at their park. Right so,

289
00:14:28.000 --> 00:14:30.879
Icon Park introduced the new chaperon policy for guests seventeen

290
00:14:31.399 --> 00:14:34.159
and younger following ever recent large gathering of teens at

291
00:14:34.200 --> 00:14:36.759
the Orlando Entertainment District. According to the official rules for

292
00:14:36.919 --> 00:14:39.480
Icon Park, miners may be required to be accompanied by

293
00:14:39.480 --> 00:14:42.120
a parent, gardener chaperone twenty one years or older in

294
00:14:42.200 --> 00:14:46.120
order to enter or remain on the property. So, in

295
00:14:46.159 --> 00:14:48.039
a way, a little bit less strict, but it seems

296
00:14:48.080 --> 00:14:51.720
like this writ large. This one from sixth Saint Louis,

297
00:14:52.519 --> 00:14:54.840
which is now owned by e Chada Parks, is the

298
00:14:54.879 --> 00:14:58.759
strictest and it also has the most step by step

299
00:14:58.799 --> 00:15:01.440
resources and a dedicated page on the website. Right, it's

300
00:15:01.480 --> 00:15:05.279
like transparent. It's up and it's up in the center

301
00:15:05.360 --> 00:15:07.960
for everyone, and it is pretty step by step. You know,

302
00:15:08.000 --> 00:15:10.960
you need IDs, even if you're seventeen, bring your ID

303
00:15:11.879 --> 00:15:13.720
only six people. You have to stay with them all time.

304
00:15:13.720 --> 00:15:15.039
You have to be able to reach my phone. You're

305
00:15:15.080 --> 00:15:16.879
going to be stopped to me. It's really really The

306
00:15:16.919 --> 00:15:20.519
other chaperone policies are usually like hidden in ticket disclaimers

307
00:15:20.600 --> 00:15:23.039
or here or there or whatever, and they're kind of vague,

308
00:15:23.080 --> 00:15:25.519
like this icon Park one, like they may be required

309
00:15:25.559 --> 00:15:26.120
to be a company.

310
00:15:26.120 --> 00:15:29.600
Okay, well they're a CYA, you know, they're they're a

311
00:15:29.639 --> 00:15:33.720
CUYA policy. But but you're right, six Saint Louis is

312
00:15:33.919 --> 00:15:35.600
very straightforward, very.

313
00:15:35.399 --> 00:15:37.919
Straightforward, and that's new. Like we said, it was just

314
00:15:38.279 --> 00:15:39.480
updated yesterday.

315
00:15:39.519 --> 00:15:40.679
Here's the thing. Here's the thing.

316
00:15:41.120 --> 00:15:44.159
If you're going to have this kind of chaperone problem

317
00:15:44.279 --> 00:15:48.679
or the chaperone policy to curb a problem of early

318
00:15:48.799 --> 00:15:53.159
teens fighting, and yet your target market for all of

319
00:15:53.200 --> 00:15:57.840
your advertising is your is the teen audience. That's sort

320
00:15:57.840 --> 00:15:59.720
of like saying, come to our park, come to our park,

321
00:16:00.080 --> 00:16:01.120
but don't come to our park.

322
00:16:01.840 --> 00:16:03.639
Well, that that's what I was alluding to in my

323
00:16:03.720 --> 00:16:07.919
comments right about how this could signal a shift, a

324
00:16:07.960 --> 00:16:11.919
shift writ large in the way that we think about

325
00:16:11.960 --> 00:16:15.799
who our customers are as attractions. Yeah, and that's that's

326
00:16:15.799 --> 00:16:17.799
sad or not, I don't know, it depends. I mean,

327
00:16:18.000 --> 00:16:21.279
you've done this with Vault of Souls. That's not for teens.

328
00:16:22.519 --> 00:16:24.799
Exactly. I think originally you could only come if you

329
00:16:24.799 --> 00:16:25.519
were twenty one.

330
00:16:26.240 --> 00:16:28.279
Right, and and so you see my point. But but

331
00:16:28.360 --> 00:16:31.720
you're all of everything in your brand was geared towards

332
00:16:31.720 --> 00:16:34.399
that from the beginning, precisely, And I think that's that's

333
00:16:34.440 --> 00:16:37.600
more the struggle here is like, well, it's just like

334
00:16:37.600 --> 00:16:40.360
they've been saying for you, remember the previous CEO or

335
00:16:40.360 --> 00:16:43.679
whatever when when he kind of referred to them as

336
00:16:44.799 --> 00:16:47.679
was it everything's confused my mind. It's I don't remember

337
00:16:47.840 --> 00:16:50.240
who it was, but there was a brand recently that

338
00:16:50.279 --> 00:16:52.559
was saying how they were trying to change their customer

339
00:16:52.559 --> 00:16:56.480
base because they were kind of like undesirable customers, kind

340
00:16:56.480 --> 00:17:00.600
of kind of the thing, and uh, it's just that

341
00:17:00.720 --> 00:17:03.440
is the type of thing that you need to It's

342
00:17:03.559 --> 00:17:06.400
much more, I think than just changing your chaperon policy,

343
00:17:06.440 --> 00:17:07.519
which is kind of what you're saying.

344
00:17:07.640 --> 00:17:08.880
Yep, that's exactly what you say.

345
00:17:09.319 --> 00:17:11.279
You got to like live and breathe it from a

346
00:17:11.319 --> 00:17:12.400
north star perspective.

347
00:17:12.559 --> 00:17:14.880
What what what products are you creating and who are

348
00:17:14.880 --> 00:17:17.640
you marketing to? And if you're doing if you're doing

349
00:17:17.640 --> 00:17:20.559
nothing but high end thrill rides that get the adrenaline

350
00:17:20.599 --> 00:17:23.000
going and get everybody hyped up and everybody pumped up,

351
00:17:23.000 --> 00:17:24.839
and then you're wondering why people are fighting.

352
00:17:27.119 --> 00:17:29.160
And you're making them bored because there's nothing to do

353
00:17:29.279 --> 00:17:30.960
and the lines are uncovered.

354
00:17:30.839 --> 00:17:31.920
And everything really hyped up.

355
00:17:31.960 --> 00:17:33.759
And then you make them stand and wait in a line,

356
00:17:33.839 --> 00:17:35.079
and then you get them really hyped up again, and

357
00:17:35.079 --> 00:17:35.920
then you make them stand and wait.

358
00:17:35.960 --> 00:17:39.839
Un Yeah, it's and some people in our comment section

359
00:17:40.079 --> 00:17:46.359
also brought up the the illogic in that you can

360
00:17:46.759 --> 00:17:49.279
a lot of these places then will have workers that

361
00:17:49.319 --> 00:17:52.599
are in this age or younger that are like running

362
00:17:52.799 --> 00:17:55.599
the rides so that they need a shaper. I mean,

363
00:17:55.640 --> 00:17:57.319
so people brought that up in our comments, and that's

364
00:17:57.319 --> 00:17:59.119
a good point. It's to your point about.

365
00:17:59.519 --> 00:18:02.079
So there's provisors become their chaperones. Is that the way

366
00:18:02.119 --> 00:18:02.720
that works.

367
00:18:03.240 --> 00:18:06.039
It's a little weird. Yes, anyways, so't come to their

368
00:18:06.039 --> 00:18:09.920
own park without a chaperone. That's interesting. That's interesting.

369
00:18:10.680 --> 00:18:12.200
Well, I will say that, I will say that all

370
00:18:12.200 --> 00:18:14.119
of this is scary. But now let's turn to something

371
00:18:14.160 --> 00:18:18.359
that's not so scary, because Philip is research on Mickey's

372
00:18:18.359 --> 00:18:22.559
Not So Scary Halloween and it's starting what yesterday? When

373
00:18:22.640 --> 00:18:23.920
when is this event starting?

374
00:18:23.920 --> 00:18:24.079
Now?

375
00:18:24.079 --> 00:18:29.200
It's well, tickets go and sale next week apparently, but

376
00:18:29.839 --> 00:18:34.599
apparently may eventually it'll be just a scary easter bunny

377
00:18:34.640 --> 00:18:36.920
that kicks it all off. And well, no, that was

378
00:18:37.039 --> 00:18:41.279
Horror unleashed. That was that was last month? Right, Actually,

379
00:18:41.400 --> 00:18:49.559
you know, actually that was last month. So I think

380
00:18:49.599 --> 00:18:52.200
that the thing about this, you know, this week. Of course,

381
00:18:52.200 --> 00:18:54.200
I'm sure everyone listening has already heard about this that

382
00:18:54.279 --> 00:18:57.200
Mickeys sound a scary Halloween party. Sets their earliest advance

383
00:18:57.200 --> 00:19:00.279
start ever. They're going to be starting August seventh, twenty

384
00:19:00.279 --> 00:19:04.119
twenty six, and running for thirty eight nights throughout the

385
00:19:04.160 --> 00:19:06.559
Halloween season. So basically it makes it a little bit

386
00:19:06.559 --> 00:19:09.359
more than three months because the deck core is going

387
00:19:09.400 --> 00:19:12.039
to be up earlier, so you're going to have it

388
00:19:12.319 --> 00:19:16.559
Halloween decorated for August, September, and October, and then you know,

389
00:19:16.839 --> 00:19:20.160
I think they usually cut off right immediately that night

390
00:19:20.240 --> 00:19:22.160
and then kind of trying and switch over to Christmas,

391
00:19:22.240 --> 00:19:24.640
but that's still about three full months, you know, of

392
00:19:25.039 --> 00:19:28.359
Halloween time. The only things that stuck out to me

393
00:19:28.440 --> 00:19:31.400
on this is just that they didn't change anything except

394
00:19:31.519 --> 00:19:35.640
the little dance party that is in Tomorrowland, which is

395
00:19:35.720 --> 00:19:37.319
like they just changed the thing to the dance party.

396
00:19:37.359 --> 00:19:41.240
There's always a dance party there. So prices stayed the

397
00:19:41.279 --> 00:19:43.279
same this year, but last year they were more expensive.

398
00:19:43.680 --> 00:19:46.920
And this is the earliest date, but the date has

399
00:19:46.960 --> 00:19:50.200
been fluctuating over the years, right, Like in twenty eighteen

400
00:19:50.240 --> 00:19:53.319
it was August seventeenth, but there was a date, so

401
00:19:53.359 --> 00:19:55.640
twenty twenty five it actually was late. It was like

402
00:19:55.960 --> 00:19:58.559
early early, and then later in twenty twenty five and

403
00:19:58.599 --> 00:20:01.240
now it's back to early So but.

404
00:20:01.200 --> 00:20:03.680
In looking at this, in looking at these fluctuations, this

405
00:20:03.839 --> 00:20:07.400
can very easily be calendar driven. It's calendar as to

406
00:20:07.440 --> 00:20:12.000
where these dates fall. And you know, here's here's the thing.

407
00:20:12.319 --> 00:20:17.119
It's making money. So obviously the the the financial people

408
00:20:17.160 --> 00:20:20.359
are going, well, how you know, let's let's just keep

409
00:20:20.559 --> 00:20:23.880
expanding it, let's keep printing that cash, you know, and

410
00:20:24.160 --> 00:20:26.559
you talk about them not changing anything with a not

411
00:20:26.680 --> 00:20:29.759
so scary Halloween event, then it does the exact same

412
00:20:29.759 --> 00:20:31.400
thing that Disney has always done, which is play on

413
00:20:31.440 --> 00:20:34.160
tradition and it becomes that tradition and when they try

414
00:20:34.160 --> 00:20:36.759
to change it, when they try to change something some year,

415
00:20:36.920 --> 00:20:39.599
there's going to be huge pushback. It's i mean, it

416
00:20:39.680 --> 00:20:41.920
always boggles my mind. It's like, we want something new,

417
00:20:41.920 --> 00:20:44.519
we want something new, don't take that away. And that's

418
00:20:44.599 --> 00:20:49.200
especially true with Disney. Disney is built on traditional experiences.

419
00:20:49.720 --> 00:20:53.839
So yeah, this is this just kind of makes sense

420
00:20:53.880 --> 00:20:57.200
to me really, And and the not changing price between

421
00:20:57.279 --> 00:20:59.880
last year and this year again when you go, you know,

422
00:21:00.039 --> 00:21:04.359
are going what eight days earlier? When you do that,

423
00:21:04.920 --> 00:21:07.480
you know, if there is any concern all of this

424
00:21:07.559 --> 00:21:11.039
is driven by by finance, it's all driven by what

425
00:21:11.079 --> 00:21:13.839
can we make? What is our anticipated you know, how

426
00:21:13.920 --> 00:21:15.319
much do we want to make on this? How much

427
00:21:15.319 --> 00:21:20.119
have we spent and with our operating days, how can

428
00:21:20.119 --> 00:21:22.559
we you know make this event. They always want the

429
00:21:22.559 --> 00:21:25.559
events to grow financially. Every park wants the events to

430
00:21:25.559 --> 00:21:30.119
grow financially. And this way what it sounds like to me,

431
00:21:30.400 --> 00:21:32.960
just kind of putting on my operational hat for a second.

432
00:21:33.240 --> 00:21:33.960
What it sounds like.

433
00:21:33.920 --> 00:21:36.839
To me is they didn't really want to invest a

434
00:21:36.839 --> 00:21:39.440
whole lot in it this year, so they didn't have

435
00:21:39.559 --> 00:21:43.880
to raise the dollars the admission price. They're basically, you know,

436
00:21:44.200 --> 00:21:45.720
admortizing what they've already spent.

437
00:21:45.960 --> 00:21:47.200
Number one. Number two.

438
00:21:48.039 --> 00:21:49.759
If they want to grow the event, well they've grown

439
00:21:49.759 --> 00:21:51.319
the event by eight days. If they can get eight

440
00:21:51.359 --> 00:21:54.640
days more admission or you know, then that's another that's

441
00:21:54.680 --> 00:21:56.680
another way to go back to the stockholders and go, look,

442
00:21:56.720 --> 00:22:01.920
we made more money. So it's yeah, this is to me,

443
00:22:02.000 --> 00:22:03.839
this is part of the course for Disney. This is

444
00:22:03.920 --> 00:22:07.599
just kind of what they do, so how they do it.

445
00:22:08.240 --> 00:22:10.880
I agree with all that. I do have some things

446
00:22:10.920 --> 00:22:12.799
I want your quick takes on, but I'm just gonna

447
00:22:12.839 --> 00:22:15.119
try and go pretty fast. So we can move. But

448
00:22:15.400 --> 00:22:20.759
basically this seems like too long of a seasonal run

449
00:22:20.759 --> 00:22:23.319
for me, because three months is too long, especially in Florida.

450
00:22:23.400 --> 00:22:26.839
It's too hot in August. I don't know this would

451
00:22:26.880 --> 00:22:30.279
work literally anywhere else because they're not changing anything, and

452
00:22:30.400 --> 00:22:33.279
I don't think other regional people or even places in

453
00:22:33.279 --> 00:22:36.119
California can get away with that. Even Universal Orlando has

454
00:22:36.160 --> 00:22:39.000
to change their houses at least in name and IP

455
00:22:39.440 --> 00:22:41.559
and you know, repainting or whatever. This is literally just

456
00:22:41.599 --> 00:22:44.440
the same event. And I'm wondering Scott because they paired

457
00:22:44.440 --> 00:22:48.160
this with their halfway to Halloween announcements, which have been

458
00:22:48.519 --> 00:22:51.039
happening since twenty thirteen or twenty twenty three, sorry, since

459
00:22:51.079 --> 00:22:54.319
twenty twenty three, and it's been expanding. They're halfway to

460
00:22:54.319 --> 00:22:56.519
Halloween and now they're doing like merch previews and all this.

461
00:22:56.759 --> 00:22:59.200
So part of me is like, is this them trying

462
00:22:59.240 --> 00:23:00.960
to really make sure that they move the merch and

463
00:23:01.000 --> 00:23:03.039
make a like try and pre sale as much as

464
00:23:03.039 --> 00:23:08.200
they can, or is this another sneaky way of like

465
00:23:08.960 --> 00:23:12.799
kind of like making a second gate that it that

466
00:23:13.440 --> 00:23:15.640
because like nobody wants it's like it's too hot in

467
00:23:15.680 --> 00:23:17.960
August to like really celebrate Halloween. That's kind of silly.

468
00:23:18.160 --> 00:23:20.880
And we talked last year about how the event is

469
00:23:20.920 --> 00:23:25.759
sort of like, you know, it's putting the operating day

470
00:23:25.759 --> 00:23:28.440
in half, so then you can sell a second gate,

471
00:23:29.000 --> 00:23:32.759
but it's in theory reduced crowd. So the tourists that

472
00:23:32.799 --> 00:23:34.880
are wanting to do you know, half a day Animal

473
00:23:34.960 --> 00:23:37.599
Kingdom and then buy the second ticket at and get

474
00:23:37.640 --> 00:23:40.319
on all the rides are you know, marketed to go

475
00:23:40.519 --> 00:23:42.519
visit it. So is this sort of just like a

476
00:23:42.519 --> 00:23:44.880
sneaky way of doing a second gate for a longer

477
00:23:44.920 --> 00:23:48.480
period of time or I don't know, that's a lot

478
00:23:48.519 --> 00:23:50.039
to throw at you, Scott, but give me your hot

479
00:23:50.079 --> 00:23:50.839
takes on that. Well.

480
00:23:50.839 --> 00:23:54.400
I mean, I think I think the simple answer is yeah,

481
00:23:54.480 --> 00:23:58.000
I mean, to all of it if it works. If

482
00:23:58.000 --> 00:24:01.640
it works that way, yeah, I look at this so,

483
00:24:01.880 --> 00:24:04.240
you know, if because Philip, what you guys aren't seeing

484
00:24:04.279 --> 00:24:06.400
is Philip has done a great sort of listing of

485
00:24:06.559 --> 00:24:10.880
when they started since twenty eighteen, and the biggest delta

486
00:24:10.960 --> 00:24:13.079
is ten days. So we're looking at a two week

487
00:24:13.119 --> 00:24:18.440
delta between twenty eighteen and this year, and it has

488
00:24:18.519 --> 00:24:20.720
gone back and forth, which I think is calendar driven.

489
00:24:22.039 --> 00:24:26.440
You know, I think they have recognized that this is

490
00:24:26.480 --> 00:24:29.240
a way to make money, whether it is that sneaky

491
00:24:29.279 --> 00:24:31.920
second gait or whether there's actually an interest in not

492
00:24:32.000 --> 00:24:33.880
so scary. But I think that the danger that we

493
00:24:33.920 --> 00:24:37.200
have to to or the thing we have to look at,

494
00:24:37.480 --> 00:24:40.799
is we can't compare this directly to a scary Halloween event.

495
00:24:41.200 --> 00:24:43.839
Scary Halloween events need to change more often because you

496
00:24:43.880 --> 00:24:46.200
can't scare somebody the same way twice when they know

497
00:24:46.240 --> 00:24:46.680
it's coming.

498
00:24:46.720 --> 00:24:47.519
It's not scary.

499
00:24:47.920 --> 00:24:50.400
This is not a scary basically. Yeah, this is more

500
00:24:50.440 --> 00:24:53.920
of a Christmas model, I think. And that's and it's Disney,

501
00:24:53.960 --> 00:24:56.720
so they're building upon tradition, they're building upon you know,

502
00:24:56.799 --> 00:24:59.359
let's go see the specific characters that we want to see.

503
00:24:59.440 --> 00:25:01.720
Let's go see the villains walk around, Let's go see

504
00:25:01.440 --> 00:25:06.720
the characters in their Halloween costumes. And families love that

505
00:25:06.720 --> 00:25:12.559
for generation after generation after generation. And so it's that

506
00:25:13.160 --> 00:25:17.440
the lack of change, it seems again sort of par

507
00:25:17.559 --> 00:25:22.160
for the course for this the expansion, Yes, technically it

508
00:25:22.279 --> 00:25:24.599
is the longest. However, you know, in twenty twenty four,

509
00:25:24.640 --> 00:25:28.079
and they opened on August ninth, which again is I

510
00:25:28.079 --> 00:25:28.759
think a calendar.

511
00:25:28.839 --> 00:25:30.000
It's calturation.51200:25:31.200 --> 00:25:35.440



And you know, is it something that is a sneaky51300:25:35.440 --> 00:25:36.599



way of getting a second gate?51400:25:37.000 --> 00:25:39.799



Absolutely, duh.51500:25:39.960 --> 00:25:42.160



And I think it's also a way to fight the51600:25:42.480 --> 00:25:46.119



park opper passes, you know, so that they can actually51700:25:46.200 --> 00:25:48.880



get a second gate by the time you have to51800:25:48.920 --> 00:25:52.000



by the time you normally go to hop, it's time51900:25:52.039 --> 00:25:55.240



for the second gate to start. So I think there's that.52000:25:55.680 --> 00:25:58.559



I also think that starting earlier and earlier, and those52100:25:58.559 --> 00:26:03.039



of your those are you're gonna My feeling is it's52200:26:03.119 --> 00:26:05.279



because pirates and princesses didn't work.52300:26:06.680 --> 00:26:09.599



Yep, that's what I was thinking. I was actually thinking52400:26:09.960 --> 00:26:12.079



that if you think about it in that lens, if52500:26:12.119 --> 00:26:14.000



you think about it in these two lenses where they're52600:26:14.000 --> 00:26:16.880



looking for a second gate so they can double monetize,52700:26:17.000 --> 00:26:19.599



especially during the summer, because families just get too tired52800:26:19.599 --> 00:26:21.319



because it's too hot, and so if you get a52900:26:21.359 --> 00:26:24.000



second gate, then you can double monetize by just adding53000:26:24.039 --> 00:26:27.200



it like two operational hours or something. So it's actually53100:26:27.480 --> 00:26:29.480



genius from that end, and then from the other end,53200:26:29.680 --> 00:26:33.119



they all they have always needed something after that summer rush,53300:26:33.400 --> 00:26:37.400



so like the August, like late July August, when summer53400:26:37.480 --> 00:26:40.079



is over, they've always needed something to bring people in.53500:26:40.160 --> 00:26:42.240



So I'm sort of like, isn't this sort of just lazy?53600:26:42.279 --> 00:26:44.799



We're instead of inventing a whole new event for one month,53700:26:44.960 --> 00:26:47.359



they're like, let's just extend that Halloween thing.53800:26:48.160 --> 00:26:51.599



So going back again, going back in our way back machine.53900:26:51.799 --> 00:26:54.960



When I first the first time I went to Magic54000:26:55.039 --> 00:26:59.559



Kingdom in Florida, the parks were open until midnight or one.54100:26:59.839 --> 00:27:01.519



That was just standard operating procedure.54200:27:01.599 --> 00:27:04.039



Yes, so now they've taken that operational day and broken54300:27:04.079 --> 00:27:06.519



into into two admissions.54400:27:07.359 --> 00:27:10.319



Yes, Yeah, that's good right, that's right, it's good money.54500:27:10.319 --> 00:27:14.240



That's the biggest thing I notice, basically on a macro trend,54600:27:14.559 --> 00:27:16.519



that's the biggest thing I noticed is that they're taking54700:27:16.519 --> 00:27:18.920



it and splitting in two and watch they're going to54800:27:19.000 --> 00:27:20.720



do the same thing with Christmas. So then you're going54900:27:20.799 --> 00:27:23.759



to get basically three six months half of the year55000:27:24.079 --> 00:27:27.119



where the calendar, almost every day at Magic Kingdom is55100:27:27.119 --> 00:27:31.119



split into two. And if they Jollywood nights right there,55200:27:31.119 --> 00:27:36.079



expanding it to Jollywood, so activating multiple parks. So if55300:27:36.160 --> 00:27:39.400



if they could take all of their capacity and just55400:27:39.559 --> 00:27:42.200



double it by just splitting their operating day in two,55500:27:42.680 --> 00:27:44.359



and then if they could add yeah and.55600:27:44.319 --> 00:27:47.359



I would think, I honestly believe that if Halloween didn't55700:27:47.400 --> 00:27:50.880



generate so much revenue that they that Christmas would start earlier.55800:27:50.920 --> 00:27:53.720



Because part of the reason that that they can't start55900:27:53.799 --> 00:27:56.000



Christmas any earlier is because Halloween, which is a major,56000:27:56.119 --> 00:27:59.279



major cash cow, Halloween is there.56100:27:59.359 --> 00:28:00.279



I mean, you can't.56200:28:00.440 --> 00:28:03.839



You're not going to move October thirty first, and they56300:28:03.839 --> 00:28:07.559



can't overlap the two because that just doesn't make a56400:28:07.559 --> 00:28:09.839



whole lot of sense. I mean, they can try Nightmare56500:28:09.880 --> 00:28:11.599



before Christmas. That you can try.56600:28:11.720 --> 00:28:13.920



Yes, they do it. They do it because Jack is56700:28:13.960 --> 00:28:16.079



part of both things. Like the Jack puppet, right that56800:28:16.200 --> 00:28:19.680



Jack puppet is isross the same Jack puppet. Yeah, the56900:28:19.720 --> 00:28:22.640



same Jack puppet leads the fireworks from Mickey Sensins Scare57000:28:22.640 --> 00:28:25.200



Halloween party and is also there. And the night before57100:28:25.279 --> 00:28:28.960



Christmas sing along that they do at Jollywood Knights, which57200:28:29.000 --> 00:28:31.920



only a crazy Halloween nerd like myself would know. But anyway,57300:28:33.599 --> 00:28:37.839



on your profitability two to we're almost done, so like57400:28:38.160 --> 00:28:41.359



two things to finish us off here is that I57500:28:41.400 --> 00:28:43.880



didn't realize this. I had missed this date, this data.57600:28:43.920 --> 00:28:48.759



But last year Merlin gave an interview to the Independent57700:28:49.319 --> 00:28:53.440



and they disclosed that roughly a fifth of its annual57800:28:53.519 --> 00:28:57.359



profit comes from October from the Halloween events at its57900:28:57.440 --> 00:29:01.880



various properties, and that is in Yeah, I couldn't believe58000:29:01.920 --> 00:29:04.079



they said that to The Independent, and I didn't fact58100:29:04.200 --> 00:29:05.720



I didn't call the Independent and be like, where'd you58200:29:05.720 --> 00:29:06.240



get it?58300:29:06.279 --> 00:29:07.759



Was this a real interview or whatever?58400:29:07.799 --> 00:29:10.160



So it's possible that it's that it's not, you know,58500:29:10.279 --> 00:29:12.119



but sorry, guys, I only have so much time to58600:29:12.160 --> 00:29:12.640



fact check in.58700:29:12.680 --> 00:29:15.079



But it doesn't and doesn't surprise me. But it doesn't58800:29:15.119 --> 00:29:16.039



doesn't surprise me either.58900:29:16.960 --> 00:29:20.519



And the other thing to note is that, just for perspective,59000:29:21.200 --> 00:29:26.240



the ticket prices have almost doubled since twenty eighteen, and59100:29:26.279 --> 00:29:30.519



that's I believe, outpacing inflation. So just because this last59200:29:30.599 --> 00:29:34.079



year they didn't increase prices doesn't mean that overall the59300:29:34.119 --> 00:29:35.200



trend hasn't been going up.59400:29:35.960 --> 00:29:37.960



Well, but I think, yes, the trend has been going up.59500:29:38.160 --> 00:29:40.680



But again this year they decided, we don't really want59600:29:40.720 --> 00:29:41.519



to add anything new.59700:29:41.759 --> 00:29:45.119



We have to we have to show, we have to59800:29:45.160 --> 00:29:45.799



show growth.59900:29:46.119 --> 00:29:48.839



So instead of raising our ticket prices, we will just60000:29:49.039 --> 00:29:52.279



extend by well, from the fifty we'll extend by eight nights.60100:29:53.039 --> 00:29:57.279



And it's just a it's a numbers game. It is60200:29:57.319 --> 00:30:01.519



a numbers game, and quite honestly, they would be, you know, creeping.60300:30:01.599 --> 00:30:04.000



I wouldn't say this is a rapid expansion. I don't60400:30:04.000 --> 00:30:06.000



think it is. I think it's kind of creeping based60500:30:06.079 --> 00:30:08.759



on calendar. But I think it's also creeping based on60600:30:09.000 --> 00:30:10.319



how do we want to earn our money? Do we60700:30:10.319 --> 00:30:12.079



want to earn our money by clicks of the turnstile60800:30:12.319 --> 00:30:14.519



or do we want to earn our money by adding more.60900:30:14.279 --> 00:30:15.359



To the gate price?61000:30:15.799 --> 00:30:19.279



Do we want to start leaning heavily into our merchandise61100:30:19.440 --> 00:30:21.039



so that we can get that sold and make sure61200:30:21.039 --> 00:30:23.599



that we're not sitting on any merchandise because any merchandise61300:30:23.599 --> 00:30:26.480



that sits in our warehouse is not generating revenue for us.61400:30:26.519 --> 00:30:28.759



So there's a lot of different reasons for that. Ye,61500:30:29.759 --> 00:30:31.599



So anyway, we don't want to We don't want to61600:30:31.599 --> 00:30:34.920



sit on any facts. However, however, we are going to61700:30:35.119 --> 00:30:37.200



because it's the end of this show, but we are61800:30:37.240 --> 00:30:39.440



going to be talking about I had the chance last61900:30:39.519 --> 00:30:45.640



night to actually attend the Tea THEA Awards gala, and62000:30:45.920 --> 00:30:48.119



in Unhinged, we're going to talk a little bit about62100:30:48.119 --> 00:30:52.480



that and a little bit about tea inspire and uh62200:30:52.559 --> 00:30:56.720



so if you're not, and well, I will see if62300:30:56.720 --> 00:30:57.039



we get.62400:30:56.960 --> 00:30:58.680



This looth World or not. I don't know. That's such62500:30:58.680 --> 00:31:01.680



a joke. Not a joke. It's a very serious situation62600:31:01.720 --> 00:31:02.960



that needs to be dealt with. But that's a whole62700:31:02.960 --> 00:31:04.400



nother strength. You had to mention that.62800:31:04.480 --> 00:31:07.000



Now I'm getting up on my on my little The62900:31:07.039 --> 00:31:09.440



only time I cried this week was from reading the63000:31:09.519 --> 00:31:13.359



updates of the soft World on the Central Florida website.63100:31:13.480 --> 00:31:15.160



Those are for anyway, for those of you who are63200:31:15.160 --> 00:31:18.519



on the regular show and are not listening to Unhinged,63300:31:18.720 --> 00:31:20.480



which by the way, you probably should be if you're63400:31:20.559 --> 00:31:24.839



enjoying this. But I will just say, if you are63500:31:24.839 --> 00:31:30.559



an animal experience and you are not professional, trained, qualified63600:31:30.920 --> 00:31:34.920



animal people, do not do it. It's criminal. And we're63700:31:34.920 --> 00:31:38.599



seeing exactly how criminal based on Sloth World. Anyway, that's63800:31:38.960 --> 00:31:43.559



just me being really pissed anyway on behalf of Philipernandez63900:31:44.000 --> 00:31:46.720



with Gantum Lighting and Control of Myself, Scott Swins with64000:31:46.720 --> 00:31:49.319



Scott Swinson Creative Development. This is Green Tag Theme Park64100:31:49.359 --> 00:31:51.960



in thirty and we will see you next week.

Scott Swenson, ICAE Profile Photo

For over 30 years, Scott Swenson has been bringing stories to life as a writer, director, producer, and performer. His work in theme parks, consumer events, live theatre, and television has given him a broad spectrum of experiences. In 2014, after 21 years with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development. Since then he has been providing impactful experiences for clients around the world. Whether he is installing shows on cruise ships or creating seasonal festivals for theme parks, writing educational presentations for zoos and museums or training the next generation of attractions professionals, Scott is always finding new ways to tell stories that engage, educate and entertain.

Philip Hernandez, ICAE Profile Photo

CEO of Gantom, Publisher of Haunted Attraction Network

Philip is a journalist reporting on the Haunted House Industry, Horror events, Theme Parks, and Halloween. He is also the CEO of Gantom Lighting and Founder / Publisher of the Haunted Attraction Network, the haunted attraction industry's most prominent news media source. He is based in Los Angeles.