WEBVTT
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Okay, Hello from our studios in Los Angeles and Tampa.
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This is green Tag Theme Park in thirty. I'm Philip
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from Ganton Lighting Controls, and I'm joined as always by
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my delightful gost Scott Swinton Scott Swinson Creative Development. On
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green Tag, we look at the top news each week
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and we try and pick the stories we think from
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everything that matter the most to theme park professionals. We
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have a little bit of discussion around them. And this
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week we are turning back to six Flags because there's
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a nugget fiasco and in a broader picture buried by
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the nuggets. There is a lot of movement going on
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on the board directors and the new CFO there at
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the park, and we'll see if we get to more
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UH stories beyond that, maybe even some more sauces to
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add to our little pile of nuggets there. I don't
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know where I was going.
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Yes, I don't know. We need we need more. Yeah,
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we need a little more, little more uh, A little
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more sauce for the nuggets.
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I love sauce on my nuggets. I don't know that
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was weird.
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Here we are at nugget Gate. You know this is
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this is Nuggetgate.
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Yes, that's gonna be the title.
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Okay, duh, Yeah, you think this is all planned out kids, Nope,
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Philip does the notes, but then we make stuff up.
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So anyway, let's give us a give us a sort
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of a. I for those of you who have not
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heard about this, where the hell have you been? But
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for those who have not heard about this, Philip, give
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us a little background on the illustrious nugget gait, as
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we will now be calling it the rest of the show.
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Yes, let me take you down the nugget Gate rabbit hole.
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And I really do you know, now that you've mentioned
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it about nugget Gate, I actually do. I do think
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parts of this story are not real, So I don't know.
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Maybe I'm just crazy, but anyway, So, on May nineteenth,
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the content creator Alan Ferrell, who is known online for
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his rage bay content. I wouldn't quite call it rage
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bay content. This is this is a I'm reading here
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from the People article. I wouldn't quite call it rage wait,
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but anyway, he posted a video to Instagram of him
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eating a ten piece box of chicken nuggets while at
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the top of Millennium Force roller coaster in violation of
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the park's safety policy banning loose items on most rides.
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In a statement to people, a spokesperson for the Use
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and Parks said that Pharaoh had been banned for life
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from all Six Flags parks. And they continued to say
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that that person whoever they got to say this said
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safety as a cornerstone of our business, and we have
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zero tolerance or inappropriate and unsafe behavior our right. Safety
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strictly prohibits all of this articles on rides, including food
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which can become a choking hazard. Yes, safety has a
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partnership between our guests and the park and guests must
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follow all written in verbal instructions. Blah blah blah. So
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later to a separate outlet, so this is three News Separately,
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the spokesperson was revealed as Tony Clark, who is one
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of the pr people who's in charge of that region,
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and so I don't know if the first one was
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him or not, but Tony Clark went on to say
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the same thing that he's been banned for everything, and
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the safety as a cornerstone, and we have zero tolerance
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inappropriate unsafe behavior. So I just want to note a
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few things here. I thought, I'm almost ashamed to say
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that I thought this video was hilarious. It's a hilarious video,
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and I'm not really sure it qualifies as rage bait actually,
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because to me, this guy is a very popular YouTuber
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one point eight million subscribers on YouTube, and his content
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is more about accepting challenges or dares from his audience,
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and that's how this came to be. So it was
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like a dare that was like basically all it was
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was eat chicken nuggets on a roller coaster and he
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was like, are you crazy? And then you know, it
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cuts to the whole thing, and it's a really well
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done video. It has a story to it. You know,
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you have a challenge, you have a story. There's a setup,
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there's a scene. You know, there's a climax, there's I mean,
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it's really scripted like a story, and I thought it
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was a hilarious video, especially in the middle where he
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does what he basically does is he shoves the box
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the chicken nuggets into his pants and that's how he
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gets through security with it and on the ride and
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then they like put the lap bar in and he's
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like pat and he's like okay, good and then he
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like while he's the right he just pulls them out
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of his underwear basically and starts eating them, and his
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friend has sauce, and the best parts in the middle
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where he's trying to put sauce on the chicken nugget
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while on the roller coaster, but the sauce is just
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hitting him in the face because of the g force,
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and so he's just covered in sauce. And then he's
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like in his shirt and he's like wiping his face. Obvious,
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this whole it's a whole thing. And then he docks
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back in the station and people are commenting and they're like,
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is that a chicken nugget? You know, it's it's got
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this whole thing going on to it. And I want
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to point out the reason I think this is like
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a nugget gait basically is because a few things here.
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I think it's, you know, he's a non influencer, like
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I'm sure six FGS knows who he is at you know,
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almost two million. He goes to their parks on a
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regular basis. The check in station that he was at
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was not like a regular front desk. It looked like
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he was there for some sort of a media type
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of thing. And then also This is not the first
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video that he has done eating food on roller coaster,
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and I think a lot of mainstream media missed that.
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But of course, you know what I do is I look.
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I look back through all of his videos to kind
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of get a sense of it. And he's done other
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videos like this before. This is not the first time
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he's at He's eaten a burger on a Rollercu's done,
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He's the same thing before, right, So I think, to me,
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it's a little bit of Nuggegate in that. I think
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I feel like in some way he was invited by
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some somehow the park knew where he was invited in
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some way, and I think the problem more came in
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the reaction to him, like, you know, breaking the rules
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and basically being you know, making money for breaking rules.
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And I think it more comes back to what we
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talked about where six Flags has a branding problem and
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they're trying to make it seem like they're safe for families,
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right like you, they don't want to be seen as
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the team takeover place. They want to be seen as
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a place so you can bring your whole family and
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spend money. And so I think part of that narrative
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is this is kind of publicly cracking down because the
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YouTuber released comments to all these people and he doesn't
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really care, or my sense is that he didn't really care.
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He kind of. I think he did give a statement.
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I don't have it here, but he gave a statement
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to one magazine and he was like, I didn't think
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eating chickens would taken nuggets would become international news. Basically
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I'm paraphrasing, I didn't think it would become international news.
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And uh, you know, people gotta be safe. I respect that,
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and that's it. So he does really care. So I
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kind of think six Flags might need him more than
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he needs them, or I don't, I don't, or the
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other way. I don't know.
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I don't know, Scott, what do you think? Well, I
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can hardly say that. I mean, you said you enjoyed
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the video. I have a different You didn't watch Did
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you watch it?
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Did you watch?
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I have no interest in watching it. I couldn't care less.
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I just think think I think it's dumb.
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Well, that's true.
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Sometimes theography just idiocracy in its finest level. I mean,
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what's next? Are we going to do? Like a match
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at the White House? But it's I mean, it is
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just sheer stupidity. We've gone to the point now where
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entertainment is trying to watch somebody eat food on a
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roller coaster. Yeah.
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So there was a Black Mirror episode about this actually,
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and it's very similar where it's like, you know, there
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a website where people getting paid to do dares. Yes,
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it is quite literally, he is literally getting paid to
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do dares and to.
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Endanger himself and those people around him.
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Yeah, that that's the part. So that's the part. Now,
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I think we could split.
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All that is the issue. That is the issue.
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That is the issue is the way that he did
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it was unsafe because you know, even a nugget at
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that velocity being pitched at somebody could cause damage. Choking hazard.
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I mean, it definitely is a choking hazard when you're
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trying to put foth on it and get a nugget
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in while you're going around.
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And if he or anybody else had been injured, he
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would not have been held libel. It would have been
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the park.
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Yep, that's right, that's right.
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So I'm sorry. I don't mean to be like the
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old fart who's like, get off my lawn, but the
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bottom line.
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Is this is just dumb. I mean no, you're right,
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You're right.
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Have they have they over did they overreact in banning
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him from all parts for the rest of his life? Well,
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first off, how are they going to implement that?
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That's right? Well, so that's the thing I actually so
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I can hold both things in my brain me as
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like just a content creator slash human. I could be
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like I could appreciate the video like, oh, this this
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is going to perform. Well, it's funny, it's interesting. He
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scripted it.
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Well, that's what's terrifying to me, that this is going
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to perform. Well, you could you could have a you
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could have a classically trained opera singer who does the
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most impeccable aria in the world, and the dumb ass
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who's trying to eat chicken nuggets on a roller coaster
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is going to perform better. Yeah, and I know that.
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That's what I'm in.
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As right with. When they used to do those violinist tests,
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you know in the subway where you used to have
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master the master artists would go and perform in New
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York subways and knowing who they were, and they would
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not even pay attention, right, I mean.
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It's it, that's what's sad is to me, And again,
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I've known way too many people. I've known way too
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many people who have been the Let me sneak into
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the abandoned, closed off part of a theme park and
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and shoot video. Let me let me do something that
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I'm clearly not supposed to do that I have to,
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you know, sneak in to do it. Let me let
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me be the bad boy, bad girl, bad person, just
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to capture content. I don't know when did eating When
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did eating chicken nuggets become entertainment? I don't get it.
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I don't like it. I think it is. I think
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that it's possible that and I know there's there's gonna
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be tons. People are gonna be like Scott, lighten up,
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which is fine.
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But I think what you're saying I agree with, which
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is I agree with both things. Like I as a
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as an artist, as a person that creates content, and
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I can appreciate you know that this is going to
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perform well because I've been trained to know what does well.
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I can also, on the flip side, acknowledge it this
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is a safety problem, Like it there's no way around
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it is that.
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He could have just stop. You know, if someone dares
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him jump off, jump off the bers Khalifa and film it.
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If someone dared you to do that, first of all,
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that's really difficult to do. But if someone dared you
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to do it and you ended up killing yourself but
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it performed, well, yeah, I mean that's not a justification.
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Yeah, I think the oh I agree about all this.
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I guess, I guess what I'm The reason I think
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it's more of a nugget gate problem is because here's
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this could be me get. I could be reading too
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much into it from a paranoria standpoint, but just from
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the way the video started off, like he's not going
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through a ticket gate or anything. It looks like he's
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talking to it like an individual anyway, I have a
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suspicion that he might have been invited by the park
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or in some way gotten a ticket or doing something.
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But I'm even if that's the case, I don't think
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the part ket any idea this is what he was
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going to do.
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Okay, This is where I think the most interesting discussion
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is just from my backgrounds as a pr and a
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person who thinks about this a lot. He has done
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this before. Any person who is approving his media credentials
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should have looked at his channel and seeing that he
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has previously eaten stuff on roller coasters.
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Well, we've already talked about the challenges that we're having
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with getting qualified people in these working in theme parks.
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So he he even tells the staff that is checking
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him in. He says, I certainly do not have a
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box of chicken nuggets stuffed in my underwear. He literally
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says that to the staff member that is checking his ticket.
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Mm hmm, because that makes for good, good content. Sure,
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Look what a badass he is he did. He just
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told them really.
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Well, I know, but I guess I'm just saying, like,
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I'm not blaming the park at all. I'm just kind
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of being like, this is the This just underlines the
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kind of impossible positions that a lot of attractions are
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on nowadays. Where on the one hand, you're like, we
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have influencers, we're you know, trying to get into the
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park and all this stuff, and he has a lot
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of big following, But then you need to actually look
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at the type of content they're doing, and to your point,
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there's no way for them to really have policed it
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like they you know, unless you're going to put him
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under a contract and be like, you're not allowed to
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do this type of content or whatever. But that's a
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lot of more work. I mean, you can do that.
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It's possible to put influencers under agreements about the.
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Typers not allowed to break any of the park rules.
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Yep.
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Yeah, I mean I think that would be a great, simple,
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a great way to do it.
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Yeah, but I think it's more likely that he just
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got tickets, comp tickets or some sort of of things.
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Like pay to get in there. No, he contacted I
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mean he my guess is because he is a successful influencer.
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He picked up the phone, he called the PR person,
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said hey, I want to come to the park.
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Yep, And they just give him pre tickets. And then
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they didn't know he was given.
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The tickets and he says, I just want to shoot content.
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They never thought he was going to do anything this stupid.
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Yeah.
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Now on the on the recuse, I know right now,
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right now, I do not have a box of chicken
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nuggets in my pants either.
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But uh, to your point about how it could escalate,
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I mean you could see it escalating where people later
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could have said, okay, well now drop drop something from
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a roller coaster, you know, deliberately, and he could have
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hidden the same type of thing and it could have
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hit somebody. So there, he could have dropped the k
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nugget and it actually could have hurt somebody on the
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ground or choked himself. So there's that. But then aside
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from that, I actually do think the park's reaction was correct.
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I agree, like I.
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Actually think the only choice they had in this instance
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was actually to do the band, and that's because otherwise
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they're never going to get out of this narrative of
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six flies is dangerous to families. You know, you have
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to you have to like draw a line in the sand.
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You have to put consequences. I think it also helps
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the rest of us for attractions, Like basically, like hopefully
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now if if he's trying to get tickets to Disney
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or Universe or to another place, that somebody will like
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google his name and say this band and be like,
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maybe we shouldn't give him tickets, or maybe we should
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tell him if he's gonna come here, you know, we're
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gonna give him some money. In an exchange for giving
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him money, he's gonna not violate rules, and he's just
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gonna make a regular video that's not dangerous.
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In order to get comp tickets, he will not violate
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rules and he'll be escorted throughout the park. Yeah, that's
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00:14:22.960 --> 00:14:27.279
right done. But you know what, that's as old, that's
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older than I am. That practice, that practice goes back
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to when I was still working in the parks. That
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was very common. That was very common, and it's gotten
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to the point now where the parks either have become
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it could be one of two things. They've become so
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reliant on content creators to get their name out there,
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or they simply don't have the staff to do this
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kind of thing. And both of these things are very possible.
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You know. Again, they're like at Magic Mountain, not to
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like keep it, you know, but like me, like, this
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is a big frustration for me because of the role
327
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I usually play in some of this. I think that
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they that, uh, for some reason, whatever reason, marketers in
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this space have a difficult time differentiating between working media
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and influencers, and that they also think that because that
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the rules of old media apply to influencers and they
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do not. Like as a journalist, when I'm representing a place,
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I have a lot of code of ethics that I
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00:15:26.559 --> 00:15:29.440
have to abide by that influencers do not have. And
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even if they are cause playing journalists, they still don't.
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They don't have to follow the rules they've ever been
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they've never even even been trained to them. They're just entertainers,
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00:15:36.919 --> 00:15:39.840
that's They're just entertainers, that's all they are. And that's
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a big distinction. And the last several events that I
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00:15:42.480 --> 00:15:44.600
have gone to at Magic Mountain, you know, they they
341
00:15:44.720 --> 00:15:48.320
consult remember when they consolidated all their teams, right, so
342
00:15:48.360 --> 00:15:51.480
they only have one PR person over multiple parks, who
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00:15:51.559 --> 00:15:55.039
isn't even there at the park, So there's nobody. So
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when they have their media check ins, you just they
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just send you your badge digitally and you never even
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00:16:00.960 --> 00:16:03.360
see anybody the entire time you're there. You just get
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00:16:03.399 --> 00:16:05.159
your media ticket and go in. You don't even talk
348
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to a media person. Yeah, it used to be that
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the worst thing.
350
00:16:08.600 --> 00:16:10.720
We would worry about were the morning shock jocks on
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00:16:10.759 --> 00:16:15.480
the radio, right, you know, But but again, we as
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00:16:15.519 --> 00:16:18.639
a park developed ways to sidestep or curb that.
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And when it.
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Comes to content creation, you know, back when I was
355
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doing media, and again this is only twelve to fifteen
356
00:16:28.559 --> 00:16:32.159
years ago, but things have changed so dramatically since then.
357
00:16:32.679 --> 00:16:36.240
But back, you know, twelve years ago, what we would
358
00:16:36.279 --> 00:16:41.039
do is instead of instead of just randomly giving content
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00:16:41.039 --> 00:16:43.440
creators free reign of the park to break any and
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all of our park rules and you know, jump in
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00:16:46.320 --> 00:16:49.960
and again bush Gardens being a zoo, and you know,
362
00:16:50.240 --> 00:16:52.600
there's I am shocked and shocked and amazed that we
363
00:16:52.639 --> 00:16:54.840
haven't had more people break into animal habitats at the park.
364
00:16:56.320 --> 00:17:00.919
I'm I'm flabbergasted, because again, that makes a really good content.
365
00:17:02.840 --> 00:17:08.599
But the the idea was we would create scenarios that
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00:17:08.680 --> 00:17:13.279
were only available to them, that we could control, that
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00:17:13.319 --> 00:17:15.759
weren't breaking any of our rules.
368
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That's hard.
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I know I did it. And and that's my point
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is it is hard work. And since it's not just
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you know, since the number of content creators and anybody
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00:17:29.279 --> 00:17:32.519
can claim they're a content creator now, but since the
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number of content creators, yes, it is hard work. But
374
00:17:36.000 --> 00:17:40.079
it's if if you if you weigh hard work versus
375
00:17:40.119 --> 00:17:42.960
safety of your guests, safety of your employees, and even
376
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safety of the content creators, I'd vote for hard work. Sorry,
377
00:17:47.440 --> 00:17:52.799
I mean it's one of the I mean I'm thinking
378
00:17:52.799 --> 00:17:55.240
of specific examples we had, We had it we had
379
00:17:55.359 --> 00:18:00.200
embedded reporters. We had reporters. Now this was actual media. Yeah,
380
00:18:00.200 --> 00:18:02.680
this was not content creators, but they were kind of
381
00:18:02.680 --> 00:18:07.599
doing the same thing. Who would, for Hollow Screen, for example,
382
00:18:07.839 --> 00:18:11.559
get into makeup, go and perform in the haunts, get
383
00:18:11.680 --> 00:18:14.720
video of themselves scaring the crap out of people in
384
00:18:14.720 --> 00:18:18.000
the haunted attractions. It was you know, and it was
385
00:18:18.119 --> 00:18:23.319
great coverage. It was great coverage. But you know, perhaps
386
00:18:23.400 --> 00:18:25.519
it's time to rain that back in a little bit.
387
00:18:25.720 --> 00:18:27.720
Perhaps it's time to take control of the narrative a
388
00:18:27.759 --> 00:18:32.319
little bit more. Because if every park were to say, hey,
389
00:18:32.400 --> 00:18:35.880
if we find that you have posted content where you
390
00:18:35.920 --> 00:18:39.240
have broken the rules of our park, then we're going
391
00:18:39.279 --> 00:18:42.680
to ban you. Right then we're going to get fewer.
392
00:18:42.720 --> 00:18:44.599
Then the content creators are going to say, fine, then
393
00:18:44.640 --> 00:18:47.039
my two million followers won't know about you, blah blah
394
00:18:47.079 --> 00:18:49.519
blah blah blah. Great. But what you then do is
395
00:18:49.559 --> 00:18:52.160
you go to another content creator who has not broken
396
00:18:52.160 --> 00:18:53.880
the rules, and you say, now we're going to give
397
00:18:53.880 --> 00:18:57.319
you such exclusive access that you're going to get to
398
00:18:57.319 --> 00:19:00.759
see things that are rule breaker content creator will never
399
00:19:00.799 --> 00:19:03.240
get to see, never get the opportunity to share with
400
00:19:03.279 --> 00:19:07.799
their followers. You know, it's You're right, It does take work.
401
00:19:07.960 --> 00:19:10.240
When you just say, run free in our park with
402
00:19:10.279 --> 00:19:15.200
a camera, Yeah, that's what you get. So I agree
403
00:19:15.240 --> 00:19:17.960
with you one hundred percent. It is hard work. It
404
00:19:18.000 --> 00:19:21.160
is hard work, and if you don't want to deal
405
00:19:21.200 --> 00:19:25.200
with this kind of outcome, you know's that's why it
406
00:19:25.200 --> 00:19:30.279
didn't happen back then, partially because the you know, the
407
00:19:30.480 --> 00:19:33.279
the news media, as you mentioned, does have to follow
408
00:19:33.599 --> 00:19:37.319
or is expected to follow a certain certain sense of decorum.
409
00:19:37.359 --> 00:19:41.640
But I'll tell you radio DJs never did Yeah, radio
410
00:19:41.720 --> 00:19:43.200
DJs never did well.
411
00:19:45.079 --> 00:19:49.599
The one thing I have noticed in the decorum and
412
00:19:49.599 --> 00:19:53.480
in that basically what I noticed is basically that I
413
00:19:53.519 --> 00:19:58.200
think that the attractions were kind of swayed by views
414
00:19:58.319 --> 00:19:59.599
you know that kind of were like, oh, you know,
415
00:19:59.640 --> 00:20:01.640
like that allured or whatever you want to call it.
416
00:20:01.640 --> 00:20:03.519
We all were, We've all been there. We're like, oh,
417
00:20:03.599 --> 00:20:05.960
this is great. It must But the thing I always
418
00:20:06.000 --> 00:20:08.000
remind people of is is that going to translate into
419
00:20:08.000 --> 00:20:10.880
ticket sales or is it exactly in India that are
420
00:20:10.920 --> 00:20:13.119
watching this or or whatever?
421
00:20:13.720 --> 00:20:16.039
How many in your video got how many tickets did
422
00:20:16.039 --> 00:20:16.400
it sell?
423
00:20:16.680 --> 00:20:19.000
That's right, that's right. So I think there's that I
424
00:20:19.079 --> 00:20:21.599
always remind them of that. And then the other thing too,
425
00:20:21.960 --> 00:20:24.559
is like this is a weird line to walk because
426
00:20:24.559 --> 00:20:30.079
what I've I've noticed also that the parks sometimes will
427
00:20:30.200 --> 00:20:33.640
use the you know, media credentials as a way. Basically,
428
00:20:33.720 --> 00:20:35.400
it's like, I think there's a thin line here. I
429
00:20:35.400 --> 00:20:38.279
think it's okay for you to say your band because
430
00:20:38.279 --> 00:20:42.079
you are breaking park rules. But I have seen people
431
00:20:42.200 --> 00:20:45.319
uninvited because of an opinion that they shared, and I
432
00:20:45.319 --> 00:20:48.559
think that's a weird line. And so basically, I think
433
00:20:48.559 --> 00:20:52.240
that the parks were allured or drawn to this these
434
00:20:52.279 --> 00:20:55.519
type of influencers because A views and it looks good.
435
00:20:55.519 --> 00:20:57.559
It's a good metric to present to people, to make
436
00:20:57.599 --> 00:20:59.480
it seem like you're doing your job. And then b
437
00:21:00.200 --> 00:21:03.720
is because generally these people say positive things because they're
438
00:21:03.759 --> 00:21:08.480
not there to critically think or to bear witness. You know,
439
00:21:08.519 --> 00:21:11.359
like a journalist is going to try and be factual
440
00:21:11.400 --> 00:21:13.319
and try and get multiple opinions and you know, do
441
00:21:13.400 --> 00:21:17.359
whatever and report versus an influencer who is going to
442
00:21:17.400 --> 00:21:19.440
just be entertaining. So they're going to like eat the
443
00:21:19.920 --> 00:21:21.559
turo and be like, oh my god, it's the best
444
00:21:21.559 --> 00:21:23.400
thing I've ever tasted in my entire life and you
445
00:21:23.440 --> 00:21:25.279
have to buy it now and it's basically just a
446
00:21:25.279 --> 00:21:29.640
commercial right, And that's like I think they're there. We're
447
00:21:29.799 --> 00:21:32.240
lured by that thing and it seems like they have
448
00:21:32.279 --> 00:21:33.799
a better ability to shape and that's not.
449
00:21:33.759 --> 00:21:36.880
What gets But that's not what gets views. You know
450
00:21:37.359 --> 00:21:41.400
what gets views are you know, eating that truro on
451
00:21:41.480 --> 00:21:45.359
a roller coaster, which is against the regulations. So you know,
452
00:21:45.960 --> 00:21:48.400
I think what's I think what's happened? And don't misunderstanding.
453
00:21:49.920 --> 00:21:52.440
I actually think we're talking about two different things. One
454
00:21:52.480 --> 00:21:55.200
we are talking about people who come in and blatantly
455
00:21:55.559 --> 00:21:58.160
and knowingly break safety rules.
456
00:21:58.640 --> 00:21:59.759
Yeah, that's one thing.
457
00:22:00.200 --> 00:22:06.599
The other side is the actual content based on their experience. Now,
458
00:22:07.000 --> 00:22:10.880
if you lose if you lose access, if you lose
459
00:22:10.960 --> 00:22:17.720
press access, media access, creator access to a park because
460
00:22:17.759 --> 00:22:20.119
you share views that are different, I do not support that.
461
00:22:20.799 --> 00:22:23.039
It does not happen to me. Just so we're on
462
00:22:23.079 --> 00:22:25.599
the it happened. I know it has happened, but I'm
463
00:22:25.640 --> 00:22:28.359
saying that's not what I'm talking about here, and I
464
00:22:28.359 --> 00:22:31.559
don't think it's fair to to blur the line between
465
00:22:31.599 --> 00:22:35.160
the two. One is a safety issue, one is a
466
00:22:35.279 --> 00:22:37.759
rule for the park. There is no posted rule that
467
00:22:37.839 --> 00:22:41.240
says you have to like everything. Yep. That's not a
468
00:22:41.279 --> 00:22:43.039
posted rule that the guests have to follow.
469
00:22:43.519 --> 00:22:43.720
Yep.
470
00:22:44.480 --> 00:22:48.680
So you know, I think that, as you point out,
471
00:22:48.759 --> 00:22:50.519
it is a little bit of a slippery slope. But
472
00:22:51.200 --> 00:22:56.680
I also think that encouraging content creators and by not
473
00:22:57.119 --> 00:23:00.319
doing anything about it, you are encouraging it. You are
474
00:23:00.359 --> 00:23:01.039
supporting it.
475
00:23:01.400 --> 00:23:01.799
That's right.
476
00:23:03.640 --> 00:23:06.279
I think that is I think that is the wrong
477
00:23:06.319 --> 00:23:09.279
way to go. And it is something as simple as yes,
478
00:23:09.319 --> 00:23:11.200
we would love to have you come in, say what
479
00:23:11.240 --> 00:23:13.000
you want about the park, do what you want about
480
00:23:13.039 --> 00:23:17.400
the park. You simply cannot break safety rules or any
481
00:23:17.400 --> 00:23:19.359
of the rules and regulations that any other park guest
482
00:23:19.359 --> 00:23:19.880
has to follow.
483
00:23:20.359 --> 00:23:23.359
Yeah, I think that's the great one. I guess the
484
00:23:23.400 --> 00:23:24.920
reason I was bringing both of them up is just
485
00:23:25.000 --> 00:23:29.119
to illustrate how actually difficult the job is, which is
486
00:23:29.119 --> 00:23:31.079
back to your point about how it's hard work, because
487
00:23:31.480 --> 00:23:35.079
you in order to keep that slippery slope from going
488
00:23:35.119 --> 00:23:37.359
too far, you have to bake that rule in and
489
00:23:37.400 --> 00:23:39.680
you have to be like, you cannot break the park rules,
490
00:23:39.680 --> 00:23:41.759
which means you have to actually watch the content that
491
00:23:41.759 --> 00:23:44.240
these people make to make sure they didn't break the rules.
492
00:23:44.519 --> 00:23:47.880
And then it means that you can't go the easy route,
493
00:23:47.880 --> 00:23:50.240
which is we kind of just don't want to invite
494
00:23:50.279 --> 00:23:52.359
people we don't like or you know, for whatever, you know, whatever,
495
00:23:52.400 --> 00:23:55.480
you have to stick to almost like an ethical code.
496
00:23:55.480 --> 00:23:59.960
The ethical code is we don't invite media or creator
497
00:24:00.200 --> 00:24:02.759
or influencers or anyone. We don't in buy anyone who
498
00:24:02.839 --> 00:24:05.079
breaks our rules in the park. That's the code, right.
499
00:24:05.119 --> 00:24:07.880
And then but it just makes the job harder, which
500
00:24:08.000 --> 00:24:09.359
you know, but I will.
501
00:24:09.160 --> 00:24:10.640
Say there is a way to make it easier too,
502
00:24:10.680 --> 00:24:13.400
and that is to work with these people and say, okay,
503
00:24:13.440 --> 00:24:13.960
what do you want?
504
00:24:14.240 --> 00:24:16.079
Yeah, that's what I always say.
505
00:24:16.200 --> 00:24:17.759
What do you want to do? Because if you want
506
00:24:17.799 --> 00:24:20.839
to do something me, as a park representative, I may
507
00:24:20.839 --> 00:24:22.000
be able to make that happen.
508
00:24:22.279 --> 00:24:22.720
That's right.
509
00:24:22.799 --> 00:24:24.079
You know you want to go out, you want to
510
00:24:24.079 --> 00:24:26.680
go out and feed a lion. I may be able
511
00:24:26.720 --> 00:24:27.480
to make that happen.51200:24:27.839 --> 00:24:30.119
Yeah, especially if it'll be a guest encounter that you51300:24:30.160 --> 00:24:31.960
can buy normally. Right, and then you get.51400:24:32.200 --> 00:24:34.839
It's not Even if it's not, I will take you51500:24:34.880 --> 00:24:37.599
out there with a trained professional because what that does51600:24:37.680 --> 00:24:40.519
is it reinforces how professional we are, and it also51700:24:40.599 --> 00:24:43.119
gives you the opportunity to do something that none of51800:24:43.160 --> 00:24:46.079
your other fellow creators can do because you're working with51900:24:46.440 --> 00:24:46.880
the park.52000:24:47.160 --> 00:24:48.839
Yeah, yeah, you know.52100:24:49.000 --> 00:24:51.640
I mean everyone says, well, the parks can't goodbye without52200:24:51.680 --> 00:24:54.279
without content creators because nobody know what the hell's going52300:24:54.319 --> 00:24:56.240
on in the parks. Well I can flip that around52400:24:56.279 --> 00:24:58.400
and say, content creators won't have any content if the52500:24:58.400 --> 00:24:59.920
parks don't all If all the parks don't let them52600:24:59.920 --> 00:25:00.200
in in.52700:25:00.720 --> 00:25:02.960
Well as they just go somewhere else and do something else,52800:25:02.960 --> 00:25:03.680
which is fine. Let that.52900:25:03.799 --> 00:25:06.440
Let them go somewhere else, which is fine. But again,53000:25:06.640 --> 00:25:08.480
where are you going to find something? They're going to53100:25:08.519 --> 00:25:10.119
get more and more dangerous until somebody dies.53200:25:10.440 --> 00:25:12.359
Yeah, yes, But.53300:25:14.920 --> 00:25:16.880
So I think I think, okay, well that park did.53400:25:17.200 --> 00:25:19.240
I think what the park did was right. I think53500:25:19.240 --> 00:25:22.839
there is a way around it. And you know, and53600:25:22.880 --> 00:25:24.839
I and I'm not stupid enough to recognize that this53700:25:24.839 --> 00:25:29.319
stuff is not popular, like ridiculously popular. I'm just hoping53800:25:29.400 --> 00:25:32.119
that with that in mind, parks can come up with53900:25:32.160 --> 00:25:34.119
a way to make it so that it doesn't endanger54000:25:34.200 --> 00:25:36.759
either the creator or the other guests or the employees54100:25:36.799 --> 00:25:37.160
of the park.54200:25:37.720 --> 00:25:42.359
Yep, yep, yep, I agree Okay, that was that was54300:25:42.440 --> 00:25:45.240
nugget gay. Okay, can we have a few minutes left? So,54400:25:46.400 --> 00:25:48.480
which is fine, we don't need that long for the story. So,54500:25:48.480 --> 00:25:52.200
so last week there were several announcements that announcements that54600:25:52.319 --> 00:25:55.039
came out from Six Flags Corporate. They have a new54700:25:55.079 --> 00:25:58.400
CFO and they also have three new directors for the board,54800:25:58.440 --> 00:26:01.440
directors that are on three terms. And I'm just gonna54900:26:01.759 --> 00:26:04.519
just really condense this. All this is is a continuation55000:26:04.680 --> 00:26:07.400
of the story that we've been talking about. I don't55100:26:07.400 --> 00:26:10.480
even I can't even know for however long. It's like55200:26:10.519 --> 00:26:13.680
that meme from Scooby Doo right where it's the gang55300:26:13.720 --> 00:26:16.319
at the end and Fred is taking the mask off55400:26:16.359 --> 00:26:18.440
the monster and it's like, who was it? Really?55500:26:18.839 --> 00:26:20.799
It was private Equity all along.55600:26:21.680 --> 00:26:26.480
And that's where we are, Which is that Jenna. Remember55700:26:26.480 --> 00:26:28.319
that Jenna put out that letter a while back where55800:26:28.319 --> 00:26:30.759
they said that they wanted changes and blah blah blah whatever.55900:26:30.960 --> 00:26:34.039
This is just their response. So they have replaced the56000:26:34.079 --> 00:26:36.680
head of the board and they've also replaced the CFO,56100:26:37.200 --> 00:26:41.759
and both of them have very strong backgrounds in finance,56200:26:42.400 --> 00:26:47.319
mergers and acquisitions. You know, they're basically just turnaround people,56300:26:47.440 --> 00:26:48.799
they'll be able to come in, they turn around, and56400:26:48.799 --> 00:26:51.160
they get stuff ready for sale. That's it. And so56500:26:51.279 --> 00:26:53.319
now the balance of the whole board seems to have56600:26:53.359 --> 00:26:56.359
shifted to people that is in turnaround and in mergers56700:26:56.359 --> 00:27:00.279
and acquisitions and in that section. And the previous fairman56800:27:01.079 --> 00:27:03.720
was the only person that really had a background that56900:27:03.880 --> 00:27:05.839
was Marilyn Spiegel. She was the only one that really57000:27:05.839 --> 00:27:08.279
had a background entertainment. She came from Caesar's and she's57100:27:08.319 --> 00:27:12.680
kind of literally been demoted. So I think this is57200:27:12.720 --> 00:27:15.519
all just a continuation of jana exerience control over the board.57300:27:16.079 --> 00:27:18.839
Every senior edition in the past years has pointed to this,57400:27:19.400 --> 00:27:24.480
to this towards financial engineering and a transaction and look,57500:27:24.519 --> 00:27:28.480
whatever it is. I mean, there's so many theories around57600:27:28.559 --> 00:27:30.599
what is going to happen and what private equity wants57700:27:30.640 --> 00:27:33.839
and blah blah blah. But like, you know, we know57800:27:33.960 --> 00:27:37.759
that they have a plan to optimize the portfolio to57900:27:38.000 --> 00:27:40.319
you know, to trim down more. Whether or not that58000:27:40.359 --> 00:27:42.119
means they're also going to try and sell the entire58100:27:42.200 --> 00:27:44.759
thing so that Jana can exit. I don't know at58200:27:44.759 --> 00:27:46.359
this point, who could even we talk about, who could58300:27:46.359 --> 00:27:48.759
even buy that, Who knows. We don't know, But I'm58400:27:48.799 --> 00:27:51.680
just saying this is all the same old story, private58500:27:51.680 --> 00:27:54.799
equity exerting more control, and the control they're doing is58600:27:54.839 --> 00:27:57.240
bringing in a lot of people that specialize in financial58700:27:57.240 --> 00:28:00.640
turnarounds from companies that are not at all teament related.58800:28:01.200 --> 00:28:04.880
So again it's just Riley against the world baxactly.58900:28:05.519 --> 00:28:08.200
Well, here's here's the thing. Anybody, anybody who thinks that59000:28:08.240 --> 00:28:14.079
private equity wants to run theme parks is delusional. Private59100:28:14.079 --> 00:28:17.920
equity wants to make money and either I mean, there's59200:28:17.920 --> 00:28:22.039
only there's only a limited number of of end results.59300:28:22.519 --> 00:28:26.720
They're either going to uh build build the value of59400:28:26.759 --> 00:28:29.000
what they have purchased, whether it's a theme park or59500:28:29.079 --> 00:28:32.839
a concrete manufacturing plant. They're going to build the money59600:28:32.920 --> 00:28:35.400
or build the wealth, build the worth of what the59700:28:35.680 --> 00:28:39.319
the acquisition is, and either sell it or go public59800:28:39.359 --> 00:28:43.319
with it. That's that's what private equity does. That's the59900:28:44.400 --> 00:28:47.440
name of the game. What I'm hoping is that one60000:28:47.440 --> 00:28:49.359
of the things that John Riley can do is to60100:28:49.359 --> 00:28:52.640
convince them if you want to expand the value of60200:28:52.680 --> 00:28:57.400
this organization, you got to run it smartly. You have60300:28:57.440 --> 00:29:00.880
to run it with it's an intelligence and so he can,60400:29:00.920 --> 00:29:04.240
he can help bridge that gap between we've just got60500:29:04.240 --> 00:29:06.920
to make money to okay, we've just got to make money.60600:29:06.920 --> 00:29:08.480
But the way to do it is to run the60700:29:08.519 --> 00:29:10.759
parks really well and get more attendance and get more60800:29:10.759 --> 00:29:13.000
people to come in and enjoy it and become more60900:29:13.039 --> 00:29:17.960
committed to the brand and the experience itself. Right right,61000:29:18.119 --> 00:29:19.519
That's that's the challenge.61100:29:19.519 --> 00:29:19.720
You know.61200:29:20.440 --> 00:29:22.359
I love it when people say, well, we just we61300:29:22.440 --> 00:29:25.720
don't really know what this private equity company is gonna61400:29:25.920 --> 00:29:27.880
it wants to do with the park. They want to61500:29:27.880 --> 00:29:29.680
make money off of it. That's what a private equity61600:29:29.680 --> 00:29:33.160
company does. And anytime, anytime, I love it when people61700:29:33.160 --> 00:29:35.079
talk about theme parks and when they change people, Well,61800:29:35.119 --> 00:29:36.839
they just didn't like so and so because he did61900:29:36.839 --> 00:29:38.279
this and this, and they just didn't like so and so.62000:29:38.759 --> 00:29:41.400
Here's here's the real answer. You want to know why62100:29:41.480 --> 00:29:45.839
somebody changes position or why they replace somebody. Follow the money, yep,62200:29:46.440 --> 00:29:50.119
go to the highest the highest source of that money.62300:29:51.079 --> 00:29:54.359
And figure I mean, this is as you say, Jenna62400:29:54.440 --> 00:29:56.160
gets what Janna wants yep.62500:29:56.240 --> 00:29:58.279
And this is what they want. And they wanted Spiegel demoted,62600:29:58.640 --> 00:30:00.359
and they wanted this new guy putting here and this62700:30:00.400 --> 00:30:02.839
new guy is a turnaround specialist. That's what they want.62800:30:03.680 --> 00:30:06.839
Yep, that's it, because they're clearly they're clearly trying desperately62900:30:07.200 --> 00:30:10.839
to make their money back. And that's what that company does.63000:30:11.079 --> 00:30:16.119
You know, theme parks. Theme parks as a single entity63100:30:16.200 --> 00:30:21.559
a theme park, their job is to entertain guests. The63200:30:21.599 --> 00:30:25.759
company that owns them, their job is to make money, yep,63300:30:27.160 --> 00:30:30.440
you know. And the way they make money is by63400:30:30.519 --> 00:30:33.960
buying and selling companies. What they don't take into consideration,63500:30:34.079 --> 00:30:37.119
or have don't always take into consideration, is the best63600:30:37.119 --> 00:30:42.240
way to increase a company's worth or wealth is to63700:30:42.279 --> 00:30:45.240
make it run really well. Not just a cut cut63800:30:45.240 --> 00:30:47.319
cut cut cut, but to make it because that's a63900:30:47.359 --> 00:30:50.359
longer timeline, and it's a much longer timeline. It's a64000:30:50.400 --> 00:30:52.400
much longer timeline, but it's also a better payoff.64100:30:52.680 --> 00:30:52.880
Yep.64200:30:53.720 --> 00:30:57.200
So AnyWho, all right, we are out of time. Sorry,64300:30:57.200 --> 00:31:01.599
I got we got way buried in nugget Gate. But god,64400:31:01.599 --> 00:31:02.799
now I'm gonna have to come up with a whole64500:31:02.799 --> 00:31:05.279
new you know, first it was first it was spinach espresso,64600:31:05.359 --> 00:31:07.279
And I'm gonna come up with a whole nugget gate logo.64700:31:09.079 --> 00:31:12.279
No I'm not gonna do it anyway. Thank guys, once again,64800:31:12.319 --> 00:31:14.279
thank you, thank you for joining us for another week64900:31:14.640 --> 00:31:17.799
on behalf of my my charming and brilliant co host65000:31:17.920 --> 00:31:21.440
mister Philip Bernandez with Gantum Lighting and Control and myself65100:31:21.440 --> 00:31:23.839
Scott Swinston from Scott Swinson Creative Development. This is Green65200:31:23.880 --> 00:31:26.720
Tag Theme Park in thirty and hopefully fingers crossed, we65300:31:26.759 --> 00:31:28.319
will see each and every one of you next week
