April 19, 2025
INSIGHTS: The Uncertainty Epidemic
Philip reads the inaugural "Green Tagged: Insights" newsletter analyzing what he calls "The Uncertainty Epidemic" affecting the attractions industry.
In this first audio edition of Green Tagged Insights, Philip reads the inaugural newsletter analyzing what he calls "The Uncertainty Epidemic" affecting the attractions industry. With economic uncertainty now higher than during COVID and consumer confidence plummeting, hear how industry leaders are responding through strategic diversification. The episode explores Universal's multi-faceted approach with their UK expansion, United Airlines' barbell strategy revealing shifting tourism patterns, and what attractions of all sizes can learn from these examples. Philip also covers Merlin's entertainment outsourcing partnership with RWS, Disney's Paris expansion plans, and Sphere's content strategy - all presented in a straightforward, analysis-focused format that complements the main podcast.
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Hey there, Welcome to the audio edition of Green Tagged Insights.
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I'm Philip and this is something new. We're trying out
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a simple, no frills reading of our newsletter that complements
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our regular podcast while Scott and I dive into industry
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topics on our main show. These audio editions are just
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me sharing our written analysis in an easy to consume format.
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Think of it as an audio version of our newsletter
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that you can listen to while driving or doing other things.
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Today I'll be reading our inaugural issue focused on the
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uncertainty epidemic, examining how major players are responding to unprecedented
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economic uncertainty through diversification strategies. If you enjoy this format
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and want to receive the visual version directly to your inbox,
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head over to our website or substack to subscribe. Now
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let's dive into this week's analysis, the uncertainty epidemic. We're
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living in an uncertainty epidemic, with uncertainty higher now than
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during COVID and consumer confidence plunging to roughly thirty four
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percent lower than a year prior. The theme park industry
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faces unprecedented challenges. Domestic tourism is struggling. International travel patterns
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are shifting and attractions must adapt quickly. What's the antidote? Diversification.
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Over the past two weeks on Green Tagged, we've examined
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how industry leaders are strategically diversifying to mitigate risk in
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this volatile environment. By betting on multiple outcomes simultaneously, they're
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positioning themselves to whether whatever economic scenario emerges. Universal's geographic
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hedging strategy. Universal's announcement of their first European theme park,
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a fifty billion pound investment targeting eight point five million
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first year visitors when it opens in Bedford, UK in
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twenty thirty one, represents more than just expansion. It's a
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sophisticated geographic hedge. The four hundred and seventy six acre complex,
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located just thirty five minutes from London by train, provides
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Universal access to both the UK domestic market with eighty
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percent of England's population within two hours, and the broader
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European tourism ecosystem. This positioning creates protection against regional economic
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downturns while capitalizing on increasing American interest in European travel.
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Universal's diversification strategy extends beyond geography. Demographic diversification, distinct products
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for families, horror enthusiasts and upscale travelers, revenue stream diversification,
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theme parks, hotels, entertainment districts, and IP licensing. This multifaceted
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approach perfectly mirrors what United Airlines revealed in their recent
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earnings call a company preparing for multiple economic scenarios by
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strategically balancing their portfolio across markets and demographics United's Barbell approach.
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United's dual economic forecasts stable versus recession signal their preparation
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for continued uncertainty. Their operational response offers the most instructive
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insights for attraction operators, cutting domestic capacity by four percent
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while seeing both in two seemingly contradictory segments premium cabins
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of nine per cent and basic economy up seven per cent.
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This Barbell demand pattern, where both high end and budget
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options thrive while the middle struggles is appearing across consumer
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sectors for regional attractions. This suggests the need for more
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clearly differentiated offerings premium experiences for those still willing to splurge,
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and value options for increasingly cost conscious visitors with less
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emphasis on middle tier packages. The implications become more significant
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when considering United's hardware delays, receiving only seventy one new
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jets instead of the planned one hundred due to supply
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chain challenges. This, parallel to the attractions industry's own supply
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chain difficulties, suggests companies must build contingency plans for delayed
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capital investments, further cementing the value of operational diversification the
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local imperative. Both trends point to a significant opportunity for
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regional parks focusing on local audiences. As United reduces flights
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to secondary markets and travelers grow more hesitant about discretionary spending,
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attractions within driving distance stand to benefit if they position
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themselves correctly. Seasonal events become particularly valuable in this environment. Halloween.
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They can, in holiday offerings, create urgency and provide compelling
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reasons for locals to visit during what might otherwise be
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shoulder seasons. With their relatively modest infrastructure requirements compared to
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permanent attractions, they offer efficient returns on investment while drawing
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visitors who might otherwise stay home. Strong local marketing, membership
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programs that encourage frequency and strategic community partnerships can provide
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stability when tourism falters. The bar Bell effect applies here too.
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Offering premium seasonal experiences alongside value options allows parks to
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capture spending across the economic spectrum. Okay. Next is the
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news round up section. First, Merlin partners with r WS
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Global for entertainment production. Merlin Entertainments has named r WS
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Global its preferred entertainment partner for six flagship resorts, promising
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one hundred plus new shows in twenty twenty five, following
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February's layoffs of hundreds of entertainment staff. This move shifts
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Merlin from fixed entertainment costs to a variable model that
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scales with seasonal demand. Why it matters. This outsourcing strategy
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reveals Merlin's response to economic uncertainty, reallocating resources toward what
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they consider core competencies while letting specialists handle creative production.
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The approach mirrors United Airlines a strategy of converting fixed
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costs to variable ones during unpredictable times. The question remains
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whether standardization across properties will undermine each attraction's unique character. Next,
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Sphere expands beyond concerts with film and documentary slate. Sphere
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Las Vegas will premiere The Wizard of Oz at Sphere
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on August twenty eighth, twenty twenty five, followed by From
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the Edge, an extreme sports documentary in twenty twenty six.
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Both use Sphere's proprietary Big Sky camera system to wrap
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the massive one hundred sixty thousand square foot led surface
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in twelve K imagery Why It Matters This programming diversification
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shows Sphere positioning itself as more than a concert venue,
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adopting a studio style release calendar with tent pole experiences
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targeting shoulder seasons. The partnership between Warner Brothers, Google and
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Magnipus signals growing industry confidence in the format, though questions
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remain about whether fifty dollars plus tickets for nostalgia driven
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experiences can generate sufficient repeat visitation. Next Disney Paris expansion
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Ale Up Flies into Adventure World. Disney just mapped out
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the next two chapters of its Walt Disney Studios Park
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makeover May fifteenth, twenty twenty five. New World Premiere Entry
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Street with restaurant and retail, twenty twenty six World of
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Frozen Land Adventureway Hub, and a Pixar up themed Wave Swinger,
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the ip's first ride construction starts his fall on a
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lion King flume and nighttime lagoon show why it matters.
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Universal's UK Park is years away, so Disney is moving
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now to shore up its European stronghold. The plan pairs
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one big draw e ticket frozen with lower cost capacity
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boosters Spinner plus wave Swinger that keep budgets in check
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while turning a half day park into a near full
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day destination. Landing the first up attraction also grabs headlines
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for minimal spend and signals Disney is ready to mine
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more under use pixar ip. This is our inaugural Insights
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newsletter and we want to hear from you. Have questions
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about the themed entertainment industry, send them our way and
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we'll address them in upcoming newsletters. And if you want
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an unfiltered take, check out our Patreon green tagged Unhinged
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is where we say what we really think about the
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latest theme park news, available exclusively to our Patreon supporters.
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It's where we tackle the stories too hot for the
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main show, debate the industry's most controversial moves, and occasionally
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go on therapeutic rants about everything from tariffs to ticketing systems.
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CEO of Gantom, Publisher of Haunted Attraction Network
Philip is a journalist reporting on the Haunted House Industry, Horror events, Theme Parks, and Halloween. He is also the CEO of Gantom Lighting and Founder / Publisher of the Haunted Attraction Network, the haunted attraction industry's most prominent news media source. He is based in Los Angeles.
