Sept. 9, 2024

Why Oogie Boogie Bash 2024 Delivers: Immersive, guest-driven, and consistent

Philip and Scott discuss their recent experiences at Oogie Boogie Bash, Halloween Horror Nights Hollywood, and Fear Factory.

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In this episode, Philip and Scott discuss their recent experiences at Oogie Boogie Bash, Halloween Horror Nights Hollywood, and Fear Factory. They highlight the immersive and consistent atmosphere at Oogie Boogie Bash, where guests can interact with villains in well-designed sets. They also discuss the unique elements of Halloween Horror Nights Hollywood, such as the use of sign language by actors in the A Quiet Place maze and the intense chainsaw-filled Texas Chainsaw Massacre maze. Additionally, they mention the collaboration between Halloween Horror Nights Singapore and luxury streetwear brand Wang Design for a haunted house called Under the Castle. They emphasize the importance of partnerships and storytelling in creating memorable experiences.

Takeaways

  • Oogie Boogie Bash provides an immersive and consistent atmosphere with well-designed sets and interactive villains.
  • Halloween Horror Nights Hollywood offers unique experiences, such as actors using sign language in the A Quiet Place maze and intense chainsaw-filled mazes.
  • Partnerships and collaborations, like the one between Halloween Horror Nights Singapore and Wang Design, can create memorable experiences and boost merch sales.
  • Storytelling in haunts can be flexible and doesn't necessarily have to be based on existing intellectual properties.
  • Luxury streetwear brands and graphic street artists can inspire immersive experiences and attract a wider audience.

WEBVTT

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From our studios in Los Angeles and Tampa. This is

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green tagged Theme Parking thirty. I'm Philip and I'm joined

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as always by my co host Scott Swinson of Scott

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Swinson Creative Development.

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It is it does.

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It may not feel like it is the thick of

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Halloween season because it's one hundred and ten here and

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it's ninety seven where Scott is, but it is in

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fact the thick of Halloween season. I think most of

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the theme park events have opened this year before Labor Day,

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and some even earlier than that, as we reported that

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Mickey Suns a Scare Halloween Party, actually opened August ninth

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as the first ticketed event. So it's been it's been

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a while, or almost a month into Halloween already, which

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is wild. But I thought we'd started off with some experiences.

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I did this past week, and I did Okibigi Bash

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and the opening of Halloween Horne It's Hollywood, of course,

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which happened. And then I made a trip out to

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Salt Lake City to see her, to see our friend

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Spencer at the Fear Factory there that have all saw

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already opened, even the independent haunts. I think they're opening

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a little early this season, so so Ogi Boogie Bash.

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You know, I think we talked about last week about

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Halloween whore Knights in Orlando and a little bit like

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the lack of consistent atmosphere, more like there are pockets

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that they've kind of created around when and there are

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extensive periods of time where you're standing in line and

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there's no atmosphere at all that's surrounding you. I think

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Ugi Biggy Bash is the opposite in that, you know,

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the one thing Disney does really well. They may it

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may take them a while to get something rolled out,

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but definitely the consistency is always there. And I would

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say that's what you feel Ugi Biggy Bash. The entire event,

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no matter where you are, feels like a party and

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it does kind of stick coherently with the plan. They

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don't really talk about the story of the event, but

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I'll tell you because I know. The story of the

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event is that Ogibug kind of steals spell and what

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he does is is kind of summon open a portal

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basically and some monsters in and so the portal that

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where he opens it is the villain's growth area, which

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is why the villains aren't there. But it's all projection

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mapped and this you see they walk through the you

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see all the zones kind of all of the villain

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worlds sort of half merging into our world, and that's

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where they come in. Then all the villains set up

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little stations, right, So that's kind of the loose story

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and they keep with that. And you know, while Mickey's

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not so scary, how wing party hasn't changed at all

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between this year and the previous year Ogibigi Bash they

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do add and take away villains, so the villains do rotate.

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So this year we had Hades and doctor Dumann Schmertz

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from Phineas and Ferb which was an interesting choice. And

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what's what I like about Ogbugi Bash event is that

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they create, you know, scenes for the villains. So when

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you're walking through to the treat trail and the villain

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is there, there's a whole set and I think the

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Hades one everyone was talking about, I mean it is

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it's pretty phenomenal that they use a stage for Haiti's

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set and they basically created a little underworld kind of

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set and so you have all of the Greek pillars

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and you have the Greek backgrounds and it's then projection

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matched the flames over it, and then Hades is walking

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and it's a face character, so they do have like

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Hades a prosthetic and a makeup on him, and he

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is improving the whole time that you're walking through, he's

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talking to people, he's making comments about your costumes and whatnot.

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And then the best part is when you mentioned Hercules

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or you if you talk to him and you mentioned

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something from the movie that gets him angry in the movie,

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then he will actually get angry in character and he

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will turn red like in the movie. So all of

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the background like it's trigger and his hair actually turns

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color changes color. So it's really cool. It was a

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good job.

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I mean it was. It was. It's a great villain.

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It's a great job.

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The actor does a great job also knowing the character

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and knowing the characters trigger lines because he only does it,

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you know, It's like if you mentioned Hercules, or he

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sees Hercules in cost in costume or something, you know,

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then he'll do it or a meg or he has

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to be something that that would upset the character normally.

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So I think that that's was a really fun addition.

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And the doctor I don't watch Phineasi Fribb too much.

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But The Doctor was also fun because of the set.

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It looks like a cartoon. It's it looks very similar

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to what you know, what with the X Men mansion

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and that kind of stuff. It's very similar where it's

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a it's a real there are real props, but they

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look like cartoon and they really mix really well, like

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a neon.

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Probably like like a.

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Porcelain, but like a like a fiberglass, like a fiberglass

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with like projection mapped and lighting beams that so make

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it look like the cartoon has come to life. And

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that character people are saying has given them nightmares because

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the way the prosthetics fit and everything that kind of

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looks like a h even Tho He's supposed to be

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a cartoon, but it's kind of a nightmare. Yeah, But

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I think otherwise the whole event is solid, the lighting package,

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you know, the the music and whatnot, and then we

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get new villains, and the villains are the new ones

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are always great. You know, you have the old villains

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from last year, you know, and the previous year, so

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you still have Ernesto where he actually plays the guitar

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and he sings with a singer up there, it's on

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stage playing guitar, playing songs. It's it's fun, I think

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because you get the chance to interact with these villains

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in an improvy way. That's not just we're taking photos

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of you, right, you're actually because you don't get to

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stop and take photos.

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You have to keep walking.

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So it allows the character the opportunity to actually improv

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the entire time and just kind of exist.

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Well, that was kind of one of my questions is

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do these do these improv moments like we'll call the

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mini worlds for lack of a better description, Do they

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gather crowds?

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Yeah, so they do gather the whole I think the

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whole purpose of the event is to see the villains.

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And there's only ten of them there, and then there's

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there's there's two trails that don't have any villains, and

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then there's ten that have villains. So really it's a

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lot of capacity that you have to plan for, which

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is really why you can't stop and just stand there

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and watch. So the custombers will vary gently kind of

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prompt you to move along or to not stand too long.

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You know, you can stand.

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I've seen me Bee thirty seconds if you want, But

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they're the way they've done it operationally is also very smart.

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So when you when.

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You're right in front of the villain, there's two lanes

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right One lane is like the slow lane where all

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the people are going to stop and maybe try and

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take a picture of the villain or do something like that,

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and then the lane behind them is the fast lane

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where you're just gonna keep walking. So that really helps

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to get move the people. The people that just want

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to see the villain and don't want to try and

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ask them a question or just want to look at them,

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and you know, they can take the fast lane, and

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then of course you can wait. But in previous years,

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when the first when the event first launched, I would

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say you could wait up to an hour for a villain.

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But when I went this past week, we didn't wait

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more than twenty thirty minutes for anybody, and that was

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only for the really long wait times, you know, And

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towards the end of the night you could almost walk

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directly up to Hades because the people were going the

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parade or whatever. So I think that actually they've improved

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the operations really well.

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You know, it almost sounds like It almost sounds like

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a hybrid between a scare zone scenario, a multiple scare

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zone scenario, and a hot scenario. It's it's in essence

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a linear ish experience, yep, that that has downtime in between,

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so that you have that connective material and then you

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you it ebbs and flows, which which would be yeah, no,

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I think that's I think that's very smart. I do

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know that we had talked about that even many many

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years ago for a full theme park, because again that

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that's a very cost effective way to do things. Yes,

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instead of building one continuous set that you go through

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as a complete haunt, create a linear experience that is

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a series of here's this villain, and here's this villain,

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or here's this scene. Excuse me, here's this moment, here's

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this moment. And I love the fact that that they

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are kind of tied together with some form of story,

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because you know, that's always my biggest pet peeve is

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that like, let's just throw stuff up there. But I

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think that the fact that it is sort of a

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a portal that has opened to suck the villains in

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from their world kind of makes sense. I like that,

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And uh, you know, as you say, It also makes

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it so that you never leave the party, so to speak,

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so you can constantly, constantly keep that going. Yeah, I've seen,

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I did. I obviously did not experience it, but I

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have seen I have seen videos of Hades, and the

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the anger transformation is really really cool, you know, I think.

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I think a really good takeaway from this is just

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make sure you understand what your guests are looking for,

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because with Disney villains, they just want to see them

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interact with them for a moment and move on. I

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mean it almost becomes it almost becomes a collector's card mentality.

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It's like, okay, so Hades, check, saw you know, three

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of whatever. All the other villains are Agatha, Yeah, saw

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them check, saw them check. So that so they can

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feel as though they have a full experience without really

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having to sit through an entire show of Hades or

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an entire show of of any of the other villains.

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So exactly. Yeah, and I also like the fact, you know,

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the other takeaway that I would I would throw out

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there is don't underestimate the impact of something that is

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not in a traditional theater setting, because if you could

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do something really cool technically or theatrically that people walk by,

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photograph and send out That is marketing. Bank you know, you're, You're, You're.

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It's a perfect example and the fact that I have

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not even in fact, the first time I saw it,

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I didn't even know what it was from until I

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actually dug in and went, oh, okay, boogy bash got it.

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But it's just it's phenomenal marketing. And all too often

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I think what happens is, especially with Halloween, all the

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money is spent on those things that either people sit

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down or they walk through a haunt. And don't underestimate

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the impact you can have by doing something that is

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technically amazing. That is, that is something you don't necessarily

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have to wait for, plan for, you just kind of

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can experience as you walk through it. And another thing

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too is that I think is really really important is,

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as you said, they're strong improv actors. Get the villains.

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You know, villains who need to play instruments play instruments. Uh,

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villains who need to be sharp witted and have a

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sharp tongue are sharp witted and have a sharp tongue.

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So it's not like you're just looking at the villains,

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You're actually interacting with them and getting to meet them.

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Yes, I was gonna say, that's exactly right. And I

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like that they give the guest a role in that

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way exactly. Yes, So the guests can dictate their experience

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to an extent, so like for example, and this is

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something that I actually I wish other people did more of,

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and I think we're getting we're getting too far away

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from this. But the guests can dictate to dictate their

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experience to a way. So for example, that even the

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guests could choose to dress as Hercules and go to

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meet Hades and then play a character. I'm playing Hercules.

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I'm gonna come see Hades. Hayes is going to get

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angry at me. And all that does is entertain everybody.

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Line correct, and it saves and it saves the park

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00:12:05.200 --> 00:12:07.559
money on additional labor. They don't have to cast to Hercules.

230
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So it's not only is it more impactful for the guests,

231
00:12:10.559 --> 00:12:12.399
it's also more cost effective for the park.

232
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Yeah.

233
00:12:13.440 --> 00:12:16.039
And I think those moments especially and also what you

234
00:12:16.120 --> 00:12:19.399
mean about the theater effects too, especially if you can

235
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combine them, because it is tricky on the actor, because

236
00:12:23.879 --> 00:12:28.799
the Haites actor has to so the cute, the fire

237
00:12:28.919 --> 00:12:34.759
cue doesn't happen on as schedule. Basically, like the actor somehow,

238
00:12:34.799 --> 00:12:36.440
I think he kind of gives them a look or

239
00:12:36.440 --> 00:12:39.960
you know, he somehow triggers the tech team to trigger

240
00:12:40.000 --> 00:12:42.879
the lighting behind him and they sync up together. So

241
00:12:42.919 --> 00:12:47.120
it's it's really it's really again an actor skill, but

242
00:12:47.159 --> 00:12:49.279
it's an excellent actor skill, and it's not I mean,

243
00:12:49.320 --> 00:12:51.840
you know, good actors can do this easily.

244
00:12:51.960 --> 00:12:55.720
But it's not that different from running sound for an

245
00:12:55.759 --> 00:13:00.320
animal show. You know, there's or or running audio for

246
00:13:00.480 --> 00:13:05.240
things like cheerleading competitions for all those those excuse me,

247
00:13:05.559 --> 00:13:10.440
those triggered sound effects, the explosions, the you know, sounds

248
00:13:10.440 --> 00:13:14.240
and whatever that is. The once the technician and the

249
00:13:14.240 --> 00:13:20.000
performer understand where they're going, you know it, it relies

250
00:13:20.159 --> 00:13:22.399
if they're not triggering it themselves. It relies on a

251
00:13:22.440 --> 00:13:25.320
strong technician who could watch going, Oh, he's clearly getting angry.

252
00:13:25.320 --> 00:13:27.799
So you have to rehearse them as a duo, you know,

253
00:13:27.840 --> 00:13:31.600
you have to rehearse them together so that they understand

254
00:13:31.600 --> 00:13:34.000
one another, and they basically become acting partners even though

255
00:13:34.000 --> 00:13:35.039
ones never seen.

256
00:13:35.720 --> 00:13:36.639
Yep, yep.

257
00:13:36.799 --> 00:13:39.600
And that's exactly what's happening. And like Scott said, taking

258
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that where it normally would be in a theater show,

259
00:13:42.360 --> 00:13:46.480
but opening it up to just the revolving line and

260
00:13:46.519 --> 00:13:50.519
opening it up to the marketing. Brilliant, just smart, same

261
00:13:50.559 --> 00:13:53.440
thing with with the with the with playing right, you know,

262
00:13:53.440 --> 00:13:55.279
knowing when to turn on the guitar. I mean just

263
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that there's there's a lot of moments it's so actor heavy,

264
00:13:58.720 --> 00:14:01.480
and we don't see that much in halloweens. I think

265
00:14:01.519 --> 00:14:03.679
a lot of our Halloween stuff focuses, like Scott said,

266
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on the sets.

267
00:14:04.720 --> 00:14:08.320
Well and mostly don't get much outside of Hollywood. Yeah, yeah,

268
00:14:08.720 --> 00:14:12.039
or California in general. And I think it's because California

269
00:14:12.120 --> 00:14:16.399
understands and expects stronger actors. You're also pulling from a better,

270
00:14:16.440 --> 00:14:20.240
a stronger, a larger acting pool, so they can they

271
00:14:20.279 --> 00:14:22.039
can do things like that and it's more appreciated.

272
00:14:22.559 --> 00:14:22.759
Yeah.

273
00:14:23.440 --> 00:14:26.240
Okay, well, speaking about that exact same trend. Let's go

274
00:14:26.399 --> 00:14:30.559
quickly just Halloween Hornite's Hollywood. We have a video out

275
00:14:30.600 --> 00:14:33.200
so if people are interested to see you can watch

276
00:14:33.440 --> 00:14:36.799
video of myself and Masaki, who is visiting and who

277
00:14:36.799 --> 00:14:39.080
has never been to Halloween hornit's before and who fell

278
00:14:39.080 --> 00:14:41.240
over and basically every maze which is just fun to wat.

279
00:14:41.399 --> 00:14:45.639
I thought it was only to watch, but I love it.

280
00:14:46.279 --> 00:14:48.759
That's because Philip tied their shoes ices together and.

281
00:14:50.600 --> 00:14:50.759
No.

282
00:14:51.879 --> 00:14:54.759
So the interesting thing to me about that entire event

283
00:14:54.759 --> 00:14:56.480
because I want to go quickly and not really talk

284
00:14:56.480 --> 00:14:58.519
too much about it, but it's the same trend of

285
00:14:58.559 --> 00:15:01.919
the actors so in and this of a quiet place

286
00:15:01.919 --> 00:15:08.440
in Hollywood was stand out to me because it's in

287
00:15:08.519 --> 00:15:11.879
the Walking Dead space, so they were it's a permanent building,

288
00:15:11.879 --> 00:15:13.759
so they were able to do a little bit more

289
00:15:14.639 --> 00:15:17.080
at with the elaborate sets. And so they have ten

290
00:15:17.960 --> 00:15:21.360
ten death Angels which are the creatures from a Quiet Place,

291
00:15:21.399 --> 00:15:24.600
and it's a mix of puppets and animatronics and they're gorgeous.

292
00:15:25.200 --> 00:15:29.000
I think the maze they clearly want you to see them,

293
00:15:29.000 --> 00:15:30.679
because I think that the Strobe guy got a little

294
00:15:30.679 --> 00:15:33.799
trigger happy, clearly because they really they really want you

295
00:15:33.879 --> 00:15:35.120
to look at those guys and.

296
00:15:36.879 --> 00:15:38.879
You know, some of these puppets, Let's make sure everybody

297
00:15:38.919 --> 00:15:39.720
sees them.

298
00:15:39.960 --> 00:15:40.399
Correct.

299
00:15:40.399 --> 00:15:44.600
I think that's exactly what the team said. But what

300
00:15:44.639 --> 00:15:47.039
I will say is what was really fun in that

301
00:15:47.080 --> 00:15:49.519
maze that you didn't see as much of in Orlando.

302
00:15:49.559 --> 00:15:52.480
It just wasn't highlighted as much is really that all

303
00:15:52.519 --> 00:15:54.639
of the actors in that maze, none of them make

304
00:15:54.679 --> 00:15:58.080
any sound. They all sign at you and at each other.

305
00:15:58.200 --> 00:16:01.000
So there's multiple scenes where there's two actors and they're

306
00:16:01.039 --> 00:16:03.919
signing between each other or they're arguing or whatever, and

307
00:16:04.039 --> 00:16:07.720
all in sign language, and there's still music in the scenes, right,

308
00:16:07.759 --> 00:16:11.679
But in every scene, basically what happens is there's regular

309
00:16:11.759 --> 00:16:14.960
characters actors that are signing at you or at their partners,

310
00:16:15.200 --> 00:16:17.679
and there's something that one does that makes a noise,

311
00:16:17.720 --> 00:16:19.879
and then the monster comes out and comes to attack

312
00:16:19.919 --> 00:16:23.039
the scene. And I just think that that interplace was

313
00:16:23.080 --> 00:16:26.960
a lot more highlighted and just a lot more live actors,

314
00:16:27.000 --> 00:16:31.559
obviously because it's Hollywood, but again, I think that's it

315
00:16:31.600 --> 00:16:33.759
was so unique to me that thing I have never

316
00:16:34.039 --> 00:16:36.679
actually have never seen in a hunt before, which is

317
00:16:37.639 --> 00:16:39.879
very rare at this point that I've something I have

318
00:16:39.919 --> 00:16:42.080
never seen before, but and I just love the concept

319
00:16:42.159 --> 00:16:44.559
of the actors are not yelling at you or trying

320
00:16:44.799 --> 00:16:46.399
n actors are not trying to do anything to you.

321
00:16:46.759 --> 00:16:49.799
They are just trying to save you, and they are

322
00:16:50.279 --> 00:16:53.559
using sign language to try and stop you from talking.

323
00:16:54.080 --> 00:16:58.720
And I'm like, This is so inverted and it's so unique,

324
00:16:59.240 --> 00:17:02.360
and I wonder how any guests even notice. Honestly, I

325
00:17:02.399 --> 00:17:04.119
don't know. I don't know because obviously the guests are

326
00:17:04.119 --> 00:17:06.359
screaming their heads off and they're not even paying attention, right,

327
00:17:06.400 --> 00:17:09.119
But but I thought it was I thought it was

328
00:17:09.160 --> 00:17:12.559
a very well done, very well done, very well done,

329
00:17:12.680 --> 00:17:13.440
very unique.

330
00:17:13.519 --> 00:17:16.039
It did actually feel unique. I'll give it an act.

331
00:17:15.839 --> 00:17:17.799
That how do the actors react when the guests scream?

332
00:17:19.359 --> 00:17:23.440
They're like, you know, they're like taking the back. Yeah.

333
00:17:23.839 --> 00:17:25.759
Yeah, They're like, you're not sposed to that.

334
00:17:26.400 --> 00:17:30.279
Most haunted attractions, especially theme park cons, the goal is there,

335
00:17:30.359 --> 00:17:33.039
the actor, like, the character's role is not to make

336
00:17:33.039 --> 00:17:35.839
you scream, it is to keep you from screaming. Yeah,

337
00:17:36.119 --> 00:17:39.960
I so I like writing in those characters that are

338
00:17:40.359 --> 00:17:45.079
that take take the same They're they're basically playing the

339
00:17:45.119 --> 00:17:48.000
same character as the guest, and they're they're trying to,

340
00:17:48.240 --> 00:17:52.519
you know, help them from help them not be devoured

341
00:17:52.559 --> 00:17:55.880
and destroyed. You know, yeah, no I can. I think

342
00:17:55.880 --> 00:17:56.759
that would be very interesting.

343
00:17:57.480 --> 00:17:58.279
Yeah, it's excellent.

344
00:17:58.519 --> 00:18:01.200
The other stand out one I'm just gonna mention is

345
00:18:01.319 --> 00:18:02.759
the Texas Chainsaw massacre.

346
00:18:03.440 --> 00:18:04.839
Whereas I think in Orlando.

347
00:18:05.559 --> 00:18:08.240
We talked about it insidious and it being the scariest

348
00:18:08.240 --> 00:18:11.039
because it was a traditional haunt. In the same fashion,

349
00:18:11.400 --> 00:18:15.680
the Texas Chainsaw Haunt is the scariest because it's also

350
00:18:15.720 --> 00:18:19.319
a traditional haunt, but it's a traditional like corn maize

351
00:18:19.359 --> 00:18:21.799
feely haunt. I mean, there are just there are so

352
00:18:21.839 --> 00:18:24.640
many chainsaws and they're just everywhere, but they're not This

353
00:18:24.759 --> 00:18:26.480
isn't like we're gonna pop out of a corner. This

354
00:18:26.599 --> 00:18:30.640
is like you walk down a cornfield and there are

355
00:18:30.640 --> 00:18:33.359
two guys of chainsaws just standing there and you can

356
00:18:33.400 --> 00:18:35.799
see them, and you know you have to walk through them,

357
00:18:36.559 --> 00:18:38.079
and they you know, like you know you have to

358
00:18:38.119 --> 00:18:41.079
walk to them, and you already see them and they're

359
00:18:41.079 --> 00:18:44.920
not moving, and then they just slow. Let's just wait

360
00:18:45.000 --> 00:18:47.480
for you and you and a bunch of rooms like that,

361
00:18:47.599 --> 00:18:49.440
or where they're standing on the lifts so they're above

362
00:18:49.440 --> 00:18:52.200
you so they can slash down. But in every scene,

363
00:18:52.440 --> 00:18:53.480
none of them are like hidden.

364
00:18:53.519 --> 00:18:54.000
They're just there.

365
00:18:54.200 --> 00:18:56.640
You see them the entire time, which again is unique

366
00:18:56.839 --> 00:19:01.079
for theme parks but not unique for in independent haunts.

367
00:19:01.400 --> 00:19:06.319
But it's very effective because again, the guests it's like

368
00:19:06.480 --> 00:19:08.680
they know what they It's like they see what they're

369
00:19:08.720 --> 00:19:11.079
going to have to do. Uh, and so they know

370
00:19:11.119 --> 00:19:14.880
they have to do it. And I think it unique Universation. Yeah,

371
00:19:14.880 --> 00:19:17.160
and I think it uniquely works Universal because the big

372
00:19:17.400 --> 00:19:20.319
problem Universal has is they have to have a throughput

373
00:19:20.359 --> 00:19:24.079
so high that the guests can We'll see the trigger

374
00:19:24.119 --> 00:19:25.880
in front of them, They'll see things fire in front

375
00:19:25.880 --> 00:19:29.799
of them. So when your haunts trigger based, you know,

376
00:19:29.839 --> 00:19:33.039
it's not really effective at Universal because you know, if

377
00:19:33.119 --> 00:19:34.759
if you're in a conga line, right and then you

378
00:19:34.759 --> 00:19:36.440
can see the things that happens, you know, five people

379
00:19:36.440 --> 00:19:38.160
ahead of you, so you know to expect it. But

380
00:19:38.200 --> 00:19:40.400
this one is just like you know what, there are

381
00:19:40.400 --> 00:19:42.599
no triggers. We're just a bunch of people with chainsaws

382
00:19:42.640 --> 00:19:44.160
and you got to walk through them and every and

383
00:19:44.279 --> 00:19:46.400
and it's and in that way they kind of remove

384
00:19:46.519 --> 00:19:48.839
that that limitter. So I think both of these masses

385
00:19:48.839 --> 00:19:52.720
will stand out very cool. Yeah, uh really quick. I

386
00:19:52.720 --> 00:19:55.240
also went to fear Factory visit our friend Spencer there.

387
00:19:56.400 --> 00:19:57.720
I'm not sure if we're supposed to talk about it,

388
00:19:57.759 --> 00:19:59.440
but we're going to because these not the things that's okay,

389
00:19:59.519 --> 00:20:01.000
nobody tell but.

390
00:20:03.480 --> 00:20:05.920
Philip, you know that at least one person listening no spencer,

391
00:20:06.160 --> 00:20:07.960
you know that right at least one.

392
00:20:09.519 --> 00:20:11.799
It's always a great haunt, you know, ninety thousand square

393
00:20:12.039 --> 00:20:16.359
square feet, a very large property. You go up, it's

394
00:20:16.400 --> 00:20:19.960
six stories and you're going up and down and under

395
00:20:20.000 --> 00:20:23.119
tunnels and whatnot. There's eighteen flights of stairs. A it's

396
00:20:23.160 --> 00:20:25.799
a it's a large experience. But this year what was

397
00:20:25.799 --> 00:20:28.119
interesting to mean is that they if you remember last

398
00:20:28.160 --> 00:20:31.839
year we talked about they did a mocktail bar last

399
00:20:31.920 --> 00:20:34.960
year and it was excellent. They set up little photo

400
00:20:34.960 --> 00:20:38.160
boosts for the drinks, so it was cute. This year,

401
00:20:38.160 --> 00:20:41.000
they've expanded that and they haven't opened it yet because

402
00:20:41.000 --> 00:20:43.240
it's still pending some stuff. But they are doing a

403
00:20:43.279 --> 00:20:46.000
full bar this year. They've expanded into and they've built

404
00:20:46.000 --> 00:20:48.599
out the whole bar. It's outside. It's a great, great thing.

405
00:20:48.839 --> 00:20:51.839
And they've got partners, you know, to sponsor the alcohol

406
00:20:51.880 --> 00:20:54.599
and sponsor the drink, the drinks and all that, and

407
00:20:54.640 --> 00:21:00.519
that's it's just really smart. The sponsorship part in particular. Again,

408
00:21:00.559 --> 00:21:03.279
we've seen theme parks do it a lot, but I

409
00:21:03.279 --> 00:21:05.440
think it's a great idea for attractions of all sizes

410
00:21:05.799 --> 00:21:08.079
to partner in any way you can with these food

411
00:21:08.119 --> 00:21:11.599
and beverage offerings. You know, I know that, I know

412
00:21:11.680 --> 00:21:14.440
that a lot of you know, I think theme in

413
00:21:14.480 --> 00:21:18.039
your drinks is important, but equally it's okay if you

414
00:21:18.079 --> 00:21:22.400
can get a red Bull or a rock star partner

415
00:21:22.440 --> 00:21:24.240
and you make a drink around the rock star that's

416
00:21:24.279 --> 00:21:25.720
also spooky, that's great.

417
00:21:25.960 --> 00:21:29.839
Do that well. And you know you mentioned that there's

418
00:21:29.920 --> 00:21:32.079
the partnership in the sponsorship. But what a lot of

419
00:21:32.119 --> 00:21:36.200
people don't realize is even in attractions culinary is already

420
00:21:36.359 --> 00:21:39.279
a partnership year round. It's something that happens all the

421
00:21:39.319 --> 00:21:42.599
way around. And the trick I think when when getting

422
00:21:42.640 --> 00:21:46.000
a partnership or creating a partnership or a sponsorship in

423
00:21:46.039 --> 00:21:48.279
this kind of in this kind of experience, is to

424
00:21:48.319 --> 00:21:50.440
make sure they have all the information they need so

425
00:21:50.480 --> 00:21:53.880
that their contribution can contribute to the overall guest experience.

426
00:21:54.200 --> 00:21:56.319
You know, if you're doing if you're doing a haunt

427
00:21:56.359 --> 00:22:02.039
and you're partnering with a food truck for example, that's

428
00:22:02.039 --> 00:22:04.319
just parked outside, and you don't give them any information

429
00:22:04.359 --> 00:22:07.119
about what the story is with the experiences, Uh, then

430
00:22:07.200 --> 00:22:11.720
I think you're you're actually not only making it a

431
00:22:12.640 --> 00:22:14.720
less impactful guest experience, but I think you're also leaving

432
00:22:14.759 --> 00:22:17.319
money on the table because the more they feel as though, oh,

433
00:22:17.359 --> 00:22:19.319
this is part of the this is part of the

434
00:22:19.319 --> 00:22:21.440
world that we're in, This is part of the experience

435
00:22:21.440 --> 00:22:24.519
that we're having. I need to buy that drink, that

436
00:22:25.000 --> 00:22:28.720
taco that whatever it is that is themed to match

437
00:22:28.759 --> 00:22:34.119
everything else. Yes, totally agree and find the partners you

438
00:22:34.119 --> 00:22:38.720
can work with. Yeah, so that's great takeaway. Okay, that's

439
00:22:38.759 --> 00:22:41.759
a lot of trip reports. Let's let's get a little

440
00:22:41.799 --> 00:22:44.480
bit of news. We're going to go back to Halloween

441
00:22:44.480 --> 00:22:47.000
her Nights with this time in Singapore. So Halloween Nights

442
00:22:47.039 --> 00:22:53.119
Singapore has partnered with Jackson Wang and Jackson Wang is

443
00:22:54.279 --> 00:22:57.680
a pop artist and founder. But basically mainly he's known

444
00:22:57.720 --> 00:23:01.079
for being the designer of the apparel brand Team Wang Design.

445
00:23:01.160 --> 00:23:05.480
So he's like a and they're pretty i'd say like

446
00:23:05.680 --> 00:23:08.599
luxury brands. So basically he's a luxury brand designers is

447
00:23:08.599 --> 00:23:11.440
what he's mainly known for, and that that's called the

448
00:23:11.480 --> 00:23:14.759
Wang Design. So the Haunted House that they're collaborating on

449
00:23:14.880 --> 00:23:18.359
this year at Halloween horn Nights Singapore, their universals collaborating

450
00:23:18.400 --> 00:23:20.559
with Jackson Wang and they're gonna do a Haunted house

451
00:23:20.680 --> 00:23:25.720
called under the Castle, and it will involve Pumpky and Spooky,

452
00:23:25.839 --> 00:23:29.240
two of the characters from there from some of their lines,

453
00:23:29.279 --> 00:23:32.720
like their their clothing lines. So the official backstory is,

454
00:23:32.880 --> 00:23:34.839
as guest venture into the Under the Castle hot house,

455
00:23:34.839 --> 00:23:37.119
they will uncover the sinister secrets of the cursed castle,

456
00:23:37.119 --> 00:23:39.920
which lures the victim with a ghastly green glow each

457
00:23:39.960 --> 00:23:42.440
year on Halloween night. Guests brave enough to face evil

458
00:23:42.519 --> 00:23:44.440
with him will find out if they can escape the

459
00:23:44.480 --> 00:23:47.319
terror or be trapped under the castle forever. So, like

460
00:23:47.319 --> 00:23:50.640
I said, they're a luxury streetwear label founded by founded

461
00:23:50.640 --> 00:23:53.039
by this guy, Jackson Wang and co founded by Henry

462
00:23:53.119 --> 00:23:54.640
Chung in Shanghai.

463
00:23:54.920 --> 00:23:58.920
And what's interesting is they actually put together like a

464
00:23:59.000 --> 00:24:00.119
haunted house light.

465
00:24:00.079 --> 00:24:00.599
Or kind of like a.

466
00:24:02.240 --> 00:24:05.960
I don't like a themed pop up experience thing in

467
00:24:06.039 --> 00:24:09.000
China last year. So not Universal wasn't involved, but but this,

468
00:24:09.000 --> 00:24:11.799
this guy and the label put together they built out

469
00:24:11.799 --> 00:24:14.799
a whole Halloween thing in Shanghai last year, and so

470
00:24:14.880 --> 00:24:18.279
it's just it's interesting. This is so interesting to me

471
00:24:18.880 --> 00:24:23.160
that at in Singapore is building a hont house around

472
00:24:24.079 --> 00:24:29.640
characters from a street wear brand, and I think it's

473
00:24:30.240 --> 00:24:33.119
really smart I mean, I think this is very similar

474
00:24:33.200 --> 00:24:36.880
to the weekend thing. And these people, again they have

475
00:24:37.759 --> 00:24:42.519
the background, if anything, like I mean this is these

476
00:24:42.559 --> 00:24:45.359
people have already put together an experience in Shanghai, right

477
00:24:45.640 --> 00:24:47.920
that they've built themselves, and now you're gonna make it

478
00:24:47.920 --> 00:24:50.440
into a hont house and involve the clothing brand and

479
00:24:50.440 --> 00:24:52.799
they just think, think of the merch sales, Scott, the

480
00:24:52.880 --> 00:24:53.920
merch sale.

481
00:24:54.039 --> 00:24:56.519
And for me, it's it's what we've been talking about

482
00:24:57.160 --> 00:24:59.519
for quite some time now, and that is that the

483
00:24:59.680 --> 00:25:03.720
it' actual properties that are being utilized, not just for

484
00:25:03.799 --> 00:25:07.240
Halloween but for pretty much anything are getting further and

485
00:25:07.279 --> 00:25:10.200
further away from just being movie based. You know, there

486
00:25:10.279 --> 00:25:14.440
was a time where especially at a Halloween horrnites and

487
00:25:14.480 --> 00:25:17.799
then everything was based on a horror film. Well, that

488
00:25:17.960 --> 00:25:21.200
industry does not have the popularity, does not have the

489
00:25:21.240 --> 00:25:24.480
reach that it once had. And you know, clothing brands

490
00:25:24.680 --> 00:25:29.599
and like graphic street artists and you know there are

491
00:25:29.720 --> 00:25:31.400
for example, as an art collector, one of the things

492
00:25:31.400 --> 00:25:34.880
that's happening right now and it kind of started back

493
00:25:34.880 --> 00:25:38.119
in the Keith Hearing days, but Banksy and that sort

494
00:25:38.160 --> 00:25:41.680
of thing. High end art collectors are seeking out works

495
00:25:41.759 --> 00:25:46.039
by street artists because they have that popularity. This is

496
00:25:46.079 --> 00:25:50.319
somebody who is who has developed luxury line of clothing,

497
00:25:50.519 --> 00:25:52.839
but it's a very hip, very cool line of clothing.

498
00:25:53.119 --> 00:25:54.920
So it doesn't have to be a movie. It just

499
00:25:54.960 --> 00:25:57.039
has to be cool and hip. And I think that's

500
00:25:57.079 --> 00:25:59.920
the important thing to remember when it comes to intellectual property.

501
00:26:00.240 --> 00:26:03.240
I will throw this out there right now. If anybody,

502
00:26:03.319 --> 00:26:05.400
if anybody could find a way to get tea Turtle

503
00:26:05.440 --> 00:26:08.799
to come in and do a haunt with them, please

504
00:26:08.839 --> 00:26:10.359
call me because I would love to write that. But

505
00:26:10.599 --> 00:26:13.519
it is to me that would you could do all

506
00:26:13.599 --> 00:26:15.519
kinds of fun things because I know people are like, oh,

507
00:26:15.559 --> 00:26:17.400
you mean those cute little bunnies and kiddies, But they're

508
00:26:17.400 --> 00:26:19.400
cute little buddies and kiddies that are like gnawing on

509
00:26:19.440 --> 00:26:22.799
bloody bones. And you know, I have one. I have

510
00:26:22.920 --> 00:26:24.839
a t shirt that says, hippity hoppity, your soul is

511
00:26:24.839 --> 00:26:27.079
my property, you know, and it's and it's a rabbit

512
00:26:27.200 --> 00:26:29.680
dressed as the grim Reaper. So if you could, if

513
00:26:29.720 --> 00:26:33.240
you could make that wonderful connection. People know tea Turtle,

514
00:26:33.279 --> 00:26:35.559
they know those and if they don't know it by name,

515
00:26:35.599 --> 00:26:38.440
they know it by look and it it kind of

516
00:26:38.480 --> 00:26:41.759
transcends just the words, and I promise you. And the

517
00:26:41.799 --> 00:26:44.480
reason the reason that I say this is I was

518
00:26:44.480 --> 00:26:48.319
at a trade show not too long ago that Tea

519
00:26:48.319 --> 00:26:50.200
Turtle had set up a booth and they had exclusive

520
00:26:50.480 --> 00:26:53.359
T shirts and plush et cetera, et cetera, et cetera,

521
00:26:53.799 --> 00:26:56.119
and you to purchase the stuff you had to wait

522
00:26:56.160 --> 00:27:01.240
in line for like, you know, an hour. So you know,

523
00:27:01.519 --> 00:27:03.960
that is the kind of thing that you could actually

524
00:27:04.960 --> 00:27:07.000
just like, you know, just like the Jackson Wang stuff

525
00:27:07.000 --> 00:27:09.839
that we're talking about here, you could very easily morph

526
00:27:09.960 --> 00:27:13.160
that into a full experience that would benefit both the

527
00:27:13.440 --> 00:27:17.680
product line and give you phenomenal merch sales, but also

528
00:27:17.720 --> 00:27:21.680
give you content that everybody knew and embraced. So I'm

529
00:27:21.839 --> 00:27:24.000
I am all for this. It makes total sense to me.

530
00:27:24.559 --> 00:27:25.039
I love it.

531
00:27:25.839 --> 00:27:28.119
Yeah, I love it. It's interesting.

532
00:27:29.319 --> 00:27:31.640
I really would like to see more down this vein

533
00:27:31.880 --> 00:27:35.319
of like Scott said exactly, Scott said, you know, I

534
00:27:35.359 --> 00:27:37.640
even I've seen that T shirt too. I could imagine

535
00:27:37.640 --> 00:27:40.240
the Tea Turtle. I mean, you could just make characters

536
00:27:40.279 --> 00:27:42.119
out of the Tea Turtle people and then they would

537
00:27:42.440 --> 00:27:44.559
be chasing you with the chainsaws, you know. I mean,

538
00:27:44.559 --> 00:27:47.160
it's you really could just bring the T shirts to life,

539
00:27:47.160 --> 00:27:49.319
and I think it would be fine, you know, because.

540
00:27:49.119 --> 00:27:51.200
A cute little bunny with a bloody shard of bone

541
00:27:51.680 --> 00:27:53.880
that becomes, oh my god, to be terrifying.

542
00:27:54.519 --> 00:27:57.920
Yeah, and yes, and I think that storytelling in hants.

543
00:27:57.960 --> 00:28:01.759
I do think overall it has progress, you know, over

544
00:28:01.839 --> 00:28:03.440
the years. But I think we're at the point now

545
00:28:03.480 --> 00:28:06.000
where you can quite easily make a story just like

546
00:28:06.039 --> 00:28:08.200
they did in this one. Right, They're just like, look,

547
00:28:08.200 --> 00:28:10.160
we're gonna take this thing and we're just gonna you know,

548
00:28:10.279 --> 00:28:13.119
you it's a very loose story, but it's a story

549
00:28:13.160 --> 00:28:14.559
you know, under the castle, we're going to get trapped.

550
00:28:14.599 --> 00:28:16.759
I mean, that's easy chat GPT could write that, right.

551
00:28:16.759 --> 00:28:20.160
It's not rocket science to take, you know. I guess

552
00:28:20.160 --> 00:28:22.079
what I'm saying is it doesn't have to have something

553
00:28:22.079 --> 00:28:25.640
that has an inherent story anymore. We can write the story.

554
00:28:25.440 --> 00:28:28.200
Right, and and the characters that I mean, you know,

555
00:28:28.240 --> 00:28:30.240
as you said, it's based on two characters that exist

556
00:28:30.240 --> 00:28:33.000
in the clothing line, so you know you've already got

557
00:28:33.079 --> 00:28:36.839
their backstory. Just build upon it and find a way

558
00:28:36.880 --> 00:28:40.160
to make it to make it really cool. You know,

559
00:28:40.279 --> 00:28:43.000
I don't know all the details here, but I do

560
00:28:43.079 --> 00:28:46.160
think that it is important to keep that story going,

561
00:28:46.160 --> 00:28:47.680
and I think it's important to make certain that it

562
00:28:47.720 --> 00:28:49.799
represents the brand appropriately, you know.

563
00:28:49.960 --> 00:28:53.519
Yeah, yeah, And I will say also, it's interesting that

564
00:28:54.039 --> 00:28:57.680
Universal Singapore is doing this because Universal Singapore, right, is

565
00:28:57.720 --> 00:29:01.640
not managed by Universal if you know, our listened, most

566
00:29:01.640 --> 00:29:04.119
of our listeners should know that. But it's not it's

567
00:29:04.160 --> 00:29:09.559
it's it's managed by that resort group. You know, I'm

568
00:29:09.680 --> 00:29:12.880
blanking on the name right now, but the resort world

569
00:29:12.920 --> 00:29:14.119
Sentosa Sentosa. Yeah.

570
00:29:14.119 --> 00:29:16.000
I was just gonna say, is it Sentosa?

571
00:29:16.079 --> 00:29:16.400
Yeah?

572
00:29:16.640 --> 00:29:20.279
Who has locations elsewhere? I mean, they're not just located there,

573
00:29:20.319 --> 00:29:21.960
so they do have So to me, I'm like, well,

574
00:29:21.960 --> 00:29:25.480
this is brilliant because they have connections to other shopping districts,

575
00:29:25.920 --> 00:29:29.279
other other big retail brands, other you know, big they

576
00:29:29.359 --> 00:29:34.799
have big casino and retail operations that are really well positioned,

577
00:29:34.920 --> 00:29:37.960
you know, I think, to have relationships with luxury brands

578
00:29:38.000 --> 00:29:40.880
like this, and so you could see this becoming an

579
00:29:40.880 --> 00:29:43.279
immersive pop up experience in Vegas or you know, moving

580
00:29:43.279 --> 00:29:47.759
around to their other places. And it's just so interesting

581
00:29:47.799 --> 00:29:52.400
that it was not Universal right, that that did that

582
00:29:52.480 --> 00:29:56.279
really is trying this experiments experiment out, so it's smart

583
00:29:56.279 --> 00:29:58.319
whoever's doing this smart good absolutely And.

584
00:29:58.319 --> 00:30:00.240
If nothing else, you know, for the going back to

585
00:30:00.240 --> 00:30:03.319
the clothing the clothing line, if nothing else, get video

586
00:30:03.359 --> 00:30:06.680
content of the pop up live experience and utilize it

587
00:30:07.039 --> 00:30:10.200
in your stores in every major market, in every major

588
00:30:12.160 --> 00:30:14.680
chain store that you happen to be in on your website.

589
00:30:15.160 --> 00:30:18.200
It's it's it's a it's a win win, it's a

590
00:30:18.279 --> 00:30:21.960
it's a just a bowl over win win and and

591
00:30:22.839 --> 00:30:30.359
it's also a really a really interesting way to reevaluate Halloween. Obviously,

592
00:30:30.400 --> 00:30:32.160
with this show, we spend a lot of time reevaluating

593
00:30:32.160 --> 00:30:34.480
Halloween because that's all we've talked about. But you know,

594
00:30:34.519 --> 00:30:36.160
as Philip said at the very beginning, we are in

595
00:30:36.160 --> 00:30:39.480
the midst of Halloween season, so who knows, before Halloween hits,

596
00:30:39.559 --> 00:30:41.799
we'll probably be talking about Christmas, but we won't be

597
00:30:41.839 --> 00:30:44.839
doing it on this show because our time is up.

598
00:30:45.119 --> 00:30:47.519
So on behalf of Philipernandez with Againtom Lighting and the

599
00:30:47.599 --> 00:30:50.039
Hunted Attraction Network and myself Scott Swinson with Scott Swinson

600
00:30:50.079 --> 00:30:53.000
Creative Development. This is Green Tag Theme Park in thirty

601
00:30:53.359 --> 00:30:55.599
and if you haven't had enough, I mean, because let's

602
00:30:55.640 --> 00:30:57.200
face it, we've got more stuff to talk about. If

603
00:30:57.240 --> 00:31:00.200
you hadn't had enough, please we do have our our

604
00:31:00.240 --> 00:31:02.720
additional content shows, our additional content streaming that will be

605
00:31:03.400 --> 00:31:06.400
working on today as well. So and I know there's

606
00:31:06.400 --> 00:31:07.839
one thing that Philip and I haven't talked about that

607
00:31:07.880 --> 00:31:12.319
we will talk about in the after show. So if

608
00:31:12.319 --> 00:31:14.359
you're just sticking around, we'll see you again next week,

609
00:31:14.400 --> 00:31:17.359
and make sure that you subscribe to our after show

610
00:31:17.400 --> 00:31:20.519
stuff because you hear us sometimes swear. I don't know,

611
00:31:20.759 --> 00:31:21.920
but anyway, see you next week.