Universal's UK Theme Park

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Okay, from our studios in Los
Angeles and Tampa. This is Green Tag

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Theme Parking thirty. I'm Philip and
I am joined as always by my co

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host Scott Swinson. And Scott so
it's in great development here we are.

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That's gonna be a good show.
And I'm laughing before we even start recording.

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I know, here we go.
Well it is, Yeah, it's

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Christmas. Even Scott loves real Christmas. I'm more of a creep miss guy.

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But it's so you should be happy
today, it's your holiday. We're

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getting there. Yeah, we're getting
there. Like I said, I'm I'm

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Halloween at work. Usually I used
to be Halloween at work and Christmas at

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home. Now I'm doing more and
more Christmas at work, So there you

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go. But yeah, yeah,
we're recording this on Christmas Eve, and

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so you guys will be listening to
this during Christmas week most likely. And

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so yeah, so that being said, I think we're gonna we have a

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like two news stories to go through, but otherwise we're gonna keep it a

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little bit loose and just talk about
Christmas Eve things because you know, there's

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not that much news. You know, holidays are always this wuld News Week

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and then also Christmas at as well. Just you know, we're also I'd

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begrudgingly convinced Philip to talk about Christmas. All right, I guess talk about

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spooky Christmas. You will talk about
it. And that's what I'm hoping for

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it, That's that's what I'm over. Yeah, because that part of the

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show in all in all fairness,
that part of the show is going to

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be completely impromptu. We'll be making
it up as we go along, so

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it could be. It can either
be really fun or disastrous. So we'll

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see. We'll just stop and if
you don't hear anything, then you know

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that I cut it out. Yeah. If all of a sudden, I'm

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in the middle of a setence and
Philip and Philip starts talking, you know

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that he just edited it and it's
completely different. So of course we had

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to talk about the big news of
the week, and honestly, I think

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this is going to be the big
news of the quarter. Really, this

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is huge news to drop. I'm
not sure if Universal intended it to drop

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or not, but you know,
regardless, here it is. Uh,

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I'm going to be linking to the
one from Theme Park Insider because I love

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Robert's work on stories, but it's
everywhere of course, and then of course

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it is the Universal UK theme park. I'll read a few excerpts here.

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So Universal Destinations and Experiences said,
we recently acquired land in Bedford and are

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at the early stages of exploring its
feasibility for a potential park and resort at

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the site. It will be many
months before we are ready to make a

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decision to proceed, and we look
forward to engaging with all relevant stakeholders and

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the local community, Universal started.
Universal sited the UK's large population, creative

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industries, strong tourism and transportation infrastructure
with close proximity to other parts of Europe

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as reasons for supporting the development of
a new theme park in the country.

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Specific to the site chosen by Universal, the company said that the Bedford has

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excellent transportation connectivity to London and Europe, with more than half of the UK

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population living within two hours of the
site, which is just forty five minutes

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outside of London. And the size
is not in this one, but the

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slies of land they have is I
want to say, like four hundred and

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eighty five thousand something like that.
It's large, I mean it's basically the

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site size is roughly what they had
for Islands of Adventure. I mean that's

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roughly the footprint they have, So
it is this isn't you know. I

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think it's like thirty thousand for Texas. So it's really it's much like it.

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It's a full theme park size piece
of land they have and it's not

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in this article. And I'm not
sure where I heard it, but I

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did hear somewhere, so this part
could be unverified, but I did hear

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somewhere that they were not considering ips
that would conflict with ones in Florida,

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like it would be it would be
stories that are not currently at a Florida

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park because they don't want to cannibalize
the travel between London and Orlando. So

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it would be like it would be
like Double O seven, or it would

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be a different part of Harry Potter
or something that still is British audiences but

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wouldn't cannibalize that stuff. So so
that's the news that's out there. I'm

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not sure if it I'm not sure. If you know, you never know

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these things that universal intend for it
to leak or you know, what,

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what did they intend to leak and
I'm but I'm just gonna underscore here that

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it's still in the feasibility stages and
it is a giant piece of land.

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But honestly, this is the thing
about Europe and what I always tell people

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about Europe as a manufacturer, even
that supplies for Europe and Scott, I

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mean, we're both in the industry, so we know that Europe is notoriously

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bad for theme parks, just notoriously
bad, like it's not it is like

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the whole European system. It's not
a theme park culture. And honestly,

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I think there's so many reasons for
this. I'm I'm sure there's someone who

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has a real, you know,
a study on this somewhere, but it's

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from my anecdotal observations in the in
the industry. It's just because it's not

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part of the culture, because you
know, the American Americans are theme park

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people. It's like our culture there, it's not a culture. And also

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you think it's a much older These
cities are much much older than the US

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cities, and they have history and
they have geography, they have other elements

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to them that people prefer to spend
their time doing versus the US where we

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you know, we have our theme
parks and people like that. But they

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it's so it's never been a theme
park culture. And the theme parks that

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do well there are like I messed
locally into local cultures and do their own

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I'm thinking of eftline, I'm thinking
of places that do yeah, extraordinary creative

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feats, you know. And it's
just also it's just there's sole like as

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a manufacturer for that area, like
we don't provide for theme we always end

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up getting like it's too expensive and
how could this possibly cost as much?

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And popline, so they always end
up scaling or changing, you know.

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The themed experiences that thrive, in
my opinion in Europe are a much more

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like brand experience is like the Guinness
experience and like themed experiences and then theater

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those type of things. It's not
it's not theme parks. So but nowhere

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in here are they saying that it's
going to be a theme park right there,

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Like they're not saying anything. So
it could be they're looking at developing

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that land into a different genre of
experience that fits more. They they do

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say what is it? The quote
does say something about something and resort.

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Yeah, so so there. I
mean, here, here's the thing.

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This the thing that I find most
interesting. Just again anecdotally, but I'm

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just kind of trying to piece things
together. This is yet another gigantic move

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by Universal. That's more what it
is, honestly. And I'm going to

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go back a few years. I'm
going to go back a few years.

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Uh, they had an unexpected boon. They well, they had a bigger

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boon than they anticipated. Let's put
it that way, ye world of Harry

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Potter. Yeah, once they got
Harry Potter going that, that was they

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were. They were like printing It's
like printing money for them. It was

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to the point where they were being
and again this is again anecdotal, but

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anecdotal through some folks that were working
there at the time. They were at

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a point where they had to find
ways to spend money and invest money as

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a company just to avoid the huge
tax windfall or burden that they were going

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to they were going to come into. They were giving huge bonuses to senior

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leadership. In fact, in some
cases from what I heard, again anecdotal,

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I was not inside. I was
This is not coming from anybody who

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had who gave me a document that
said look, look, quote what so

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and so made as a butt as
a bonus, but in some cases,

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from what I was told, the
bonuses were actually larger than the annual salaries.

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So Wizarding World of Harry Potter changed
their world and the way they thought.

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Uh they've always you know, they've
they've challenged their their their staff and

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their team to outperform Disney parks for
years, and especially in Orlando, being

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you know, not too far from
Orlando, we got that. We constantly

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got that that push of you know, are they who's who's doing better?

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Which park are you're going to?
And they were constantly having this sort of

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friendly competitive tossile back and forth.
So you know, obviously Epic. You

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know, we're not talking about EPIC
because it's well underway. And we they

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you know, we keep leaking,
they keep leaking photos of of construction.

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I know a couple of people who
are not really quote unquote working on it,

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but I'm sure they are. And
uh so, so we've got that

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behemoth here in Florida. We have
the new announcement. Uh let's see what

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was the next one. The next
one was Vegas right then the Kids Park,

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then Texas YEP, and now Europe. So it looks to me,

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you know, let's assume that all
of these things are truly being vetted and

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considered. Obviously Summer further along in
the pipeline than others, but it seems

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to me that they're just fishing.
They're they're trying to see what's going to

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work, you know, where can
we go, how can we Expand there's

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also you know, moving moving into
the European market versus the American market.

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And once again, this is my
opinion, this is not based on any

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real data or facts, but if
you look at the markets themselves. Philip

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brought up an excellent point, and
that is because European cities are older,

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richer, deeper in history, there
is there's really you know, if you

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if you walk around the streets of
I don't know, well, for me,

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it was Rome. When you walk
around the streets of Rome, for

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example, it's a magical city.
The historic part of Rome is just magical

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in and of itself. And it's
magical because it's real, you know,

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you don't you don't have to build
it out of rebar and decorative plaster.

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It's real stuff and has been there, you know, throughout history. So

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the theme park idea of creating some
quote unquote magical location probably isn't as popular

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in Europe because they go downtown and
they walk through a magical location to go

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to the Starbucks on the corner.
Yeah, you know it's and I'm assuming

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that it's similar. I mean,
I know it's that way in Rome.

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I know it's that way in Vienna. It's I'm assuming it's that way in

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pretty much every European city. I
know it's that way in Paris, Copenhagen,

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I mean, it's you just yeah. So I think that's part of

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it. The other part of it
is I think especially Britz because again looking

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at international tourism coming into Florida,
I think the folks from the UK think

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of theme parks as an American and
I agree with that, and so it's

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part of they view it as part
of our culture, not part of theirs.

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So why would they Why would they
embrace it in their own world when

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it's they think it's already claimed in
ours. That's why things like in you

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know, in France, that's why
puet a fou is so based and so

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embroiled and steeped in their history,
because again that's the antithesis of what uh,

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you know, Universal certainly has done. So I'm curious to see what's

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going to happen. I also want
to point out that, or I want

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to re reinforce that this is very
much in its earliest possible stages. And

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you know, they may decide we've
We've done our due diligence, We've looked

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into it. We had to buy
the land because it was available, we

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had the money, we bought it, and now we're going to turn around

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and sell it for a profit,
Okay, moving one. I mean that's

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that's a very strong possibility. So
you know, don't start, don't start

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queuing up now to get your tickets
for for Universal UK, because I would

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I would be curious to see how
quickly it happens. But looking at what

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Epic is costing, looking at what
Vegas is costing, looking at what Texas

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is costing, and now they just
brought a plot of land in in the

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UK, they clearly have money to
invest. Yeah, you know, I

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I I'm guessing that this investment money, it has been sitting or percolating or

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earning interests or whatever since pre COVID, and now they're making the announcement of

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look, we've got it and we're
gonna we're gonna spend it. So if

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I were to guess, and again, I could be way off, and

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I will fully admit that if someone
can prove, you know, has different

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data, different stats, But I
would say that this is Harry Potter money

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finally getting spent on something. Because
you know, you don't you don't open,

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you don't build four theme parks,
four major theme parks in different parts

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of the world all the same time. Yeah, yeah, unless you got

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very deep pockets. I I kinda
I think I agree with the kind of

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the premise, like this isn't bad
for them, Like even if that scenario

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where they gets a leakeud quote unquote
leaked, right, and then all it's

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doing is making them look like a
better company, you know, and they

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don't have to spend any there's like, oh, here's the land we already

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have. And then if the feasibility
study, you know, all they exactly

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right, they can come back in
a few years after Epic opens, right,

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Epic can open and they can say, you know, we're going to

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sell this or you know, just
or just sell it quietly or just whatever.

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You know. I think that it's
all about the mystique right now of

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building up the brand and how much
it's prospering, because that's important to shareholders.

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It's important for investment, it's important
for all that stuff that they need

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because they need money for Epic because
Epic is overbudget as usual, right,

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so it's like you need like money
and they need attention. They have to

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show that we are not going to
that they're not going to be cash poor

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because they are opening Epic. And
to be completely honest, when Epic opens,

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they could sell this land off and
no one would ever talk. Yeah,

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no, we'll talk about it exactly. It would never hit the newspapers.

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We might even miss it. But
you know, Epic is going to

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be such a an epic you know, pun intended, Okay, every pun

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intended, but it's gonna be such
an epic experience or epic opening that they

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could do. You know, they
could quietly sell off the giant plot of

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land they have outside of London.
So, I you know, I don't

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know. I I'm curious. I
think it's you know, I think it's

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a great positioning move. I think
it kind of makes them It creates the

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illusion that they are a significantly more
global company. Yeah, yes, there

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are other Universal Parks other places,
but they're well some of them are are

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they're they're joint ventures, let's just
put it that way, and often sometimes

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I believe, even owned by other
entities completely. But so, you know,

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it's I think it's I think it's
a I think it's a power play,

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and I think it's a wise power
play. So uh, let's let's

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see what happens. You know,
if it if it comes to fruition,

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great, If it doesn't, they
sell off that land and put all their

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focus back into Epic and Texas,
who knows, yep, Okay, all

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right, well let's see. Uh
we'll talk a little bit too, speaking

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of I don't know if that's what
the segue is here, but I speaking

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of positioning moves. I don't know
a little bit of the feedback on Jollywood

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Night, if we wanted to circle
back on that story. So Jollywood Knights

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it was new this year and it
was a separately ticketed event for Hollywood studios,

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and it was kind of billed as
a like a nineteen hundred, you

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know, kind of return to that
classic time period. And I think the

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main stays for it were the Muppet
Show. There was a New Muppet Christmas

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Show that was a stage show that
was developed just for that event, and

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then there was the Jack Skellingtons sing
Along, and so there were some entertainment

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that was just exclusive to that event, and then a lot of lounge stuff

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and costumes encouraged and that kind of
a thing that separately ticketed. I think

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it was roughly one hundred and sixty
plus, you know, one hundred and

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sixty dollars per person plus around there
then plus parking and whatnot at thirty dollars

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a car, and so it was
a significant chunk. So by most of

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the accounts that I've seen, it
didn't do very well. And it came

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down to execution, which is what
we said originally was it all depends on

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the execution, And it just sounds
like it was a lot of operational stuff.

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So but of course, again we're
not gonna really know, just like

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this whole thing with Epiga, we're
not really gonna really know because Disney's ever

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gonna, you know, say one
way or the other. But from what

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what the research a press release,
you're not gonna get a press release.

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It says Jollywood Knights we lost our
shirts. Yeah, that's not gonna happen.

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So from what I what I saw, I saw tickets popping up again

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for the later dates when I was
looking online, and then I watched quite

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a few of the video reviews from
other journalists and then especially our partner Kevin

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over In Kevin Heinbach over in Orlando, that report on the experience I talked

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with. I talked with him,
and then I watched the other stuff,

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and all the stuff I found was
negative about it, and it was all

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came down to the operational moments,
like like it basically concept was good,

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but execution was bad. And for
example, you know, going into the

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Brown Derby Lounge and having it was
supposed to be a Christmas overlay and having

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only a few garlands and a tree, which isn't really a Christmas overlay,

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and then having a live band in
there, which was good, but it

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was only one band and it was
a four hour event, so they had

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to take breaks, meaning that if
you got called and you went in there

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when they were on break, you
wouldn't see them. So like seeing if

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you could, you know, have
two bands so you can break performers.

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You know, other things like not
allowing mix in for it, meaning that

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it's a four hour event. So
the processing time to even get into the

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event takes into your time to be
at the event because it's not a mix

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in, you know, having only
one station to give out the cookie that

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everyone wants. So the cookie line
was so long, you know, just

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like thirty to forty five minutes for
cookies. Like there's just a lot of

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a lot of issues with it.
And then just the entertainment and just not

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being enough. You know, the
firework show is recycled, all the other

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was not where it should have been. So the really, really it was

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just a the two pieces of entertainment
for it, which is a lot to

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pay for those two pieces of entertainment, you know, it's like just going

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to a show, which is quite
a lot cost wise, and I think

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the over So that's kind of what
I heard. And then I also went

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on a few forums on Reddit to
see what people were saying, and a

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lot of them were commenting that they
Disney had stopped allowing them even to try

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and change the dates or credits for
them, which is not surprising, but

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on Disney, like you know,
like not surprising if so many people,

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if if that many people had a
problem with it. It's not surprising they

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tried to shut it down, but
but you know, just must not have

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been good for the Disney brand.
And then I think the overall sentiment,

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which I agree with and I've talked
about this sentiment with a few other people,

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but the overall sentiment is, you
know that Disney World at least is

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trying to figure out a way to
charge for Christmas like everyone else does for

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Halloween. And this is, you
know, because Mickey's Very Merry Christmas Party

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has been going strong for quite a
while, and now this, you know,

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if each park could charge separately for
Christmas. But it's kind of it

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gets to this overall theoretical thing now
that we're in Christmas and that Scott and

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I deal with, which is,
why do you pay for Halloween in America

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but you don't pay for Christmas?
And is there a way for parks to

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charge for Christmas? Because right now
it's all included? And everyone kept referencing

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again Universal and this whole thing where
Universal has the whole Grinchmiths thirty minute show,

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which is the same caliber as the
Muppet Show that is just free and

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offered and live actors, live singers
included. I mean it's not free.

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You still have to buy it.
Yeah, it's included. They have the

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parade, they have all the decord
so everything is at every other park,

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everything is included. You know,
at Disneyland, everything is included, the

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praides included, all that. But
at Disney World, it's like they're trying

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to charge for the parade and for
the holiday festivities at Magic Kingdom, which

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they've gotten away with, and now
they're trying to charge for it to Hollywood

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and it didn't work well. And
I think that I think that, you

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know, just just to take a
half step back. The thing you have

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taken into consideration is when Halloween started, when every theme park in the world

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started to charge for a Halloween event, there wasn't a whole lot of mainstream

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competition. Notice I said mainstream competition
for Halloween outside of the parks that was

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free. There's a lot of free
mainstream competition for Christmas. You can drive

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through I know four different neighborhoods here
in Florida that I could drive through and

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see beautiful Christmas lights. You know, even things like here in Tampa bush

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gardens they're they're doing okay with Christmas, but you know, they've had to

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add fireworks every night of the event. And I the only reason I know

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this for certain is because I hear
them from my house. But it's you

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know, so so there's that.
I think there's also the fact that Vicky

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Mickey's very merry. Mickey's very merry. One of the key selling points when

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it first started was they're going to
cap attendants, so therefore, not only

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do you get the parade, but
you also get shorter cues. I've talked

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to a couple of different people,
both in person and online who have attended

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Jollywood Knights, and some of them
were very pleased. These are Disney files

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who had you know, who have
drank the kool aid and you know,

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would would love They just like being
in the parks no matter what happens.

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They love being in the parks.
And they dressed up, you know,

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they went in there in their dapperiest
finery and one person I know went in

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a vintaged vintage tuxedo. You know, it was played the whole you know,

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fell In played the whole nine yards, generally, speaking from what I've

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heard, if you break down the
elements the the Muppet Show. The New

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Muppet Show is very good. Yeah, it's very good. I've heard that

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too. Everyone. And the Skellington
Yeah, the Skellington sing along really fun.

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Where I've heard the negatives, as
you explained, is too long to

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get in, too long to get
your quote unquote cookie and you know one

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one, but you still have to
buy. It's not a free cookie,

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by the way, you're still having
So basically you're spending like half your night

318
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paying extra on top of what you're
to bay about one person. One person

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basically said, I spent one hundred
and sixty bucks to stand in line to

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buy the souvenir stuff that I can
only get during the event because it is

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only a four hour event. So
you know, I I understand that.

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I'm curious because you know, here
here Philip and I are sitting and saying

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that it's a it's a failure.
I would like to sort of categorize that

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or clarify that a little bit by
saying it's a critical failure based on everything

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that we've read talked about. But
financially, I don't know, we don't

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and we never will. Like I
said, you're not going to get the

327
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press release from Disney saying, yeah, lost our shirts. That one,

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so I don't I don't know,
I don't know is and one of the

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I think one of the biggest reasons
that we have to look into here is

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the Florida market is very different from
the California market when it comes to Disney.

331
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Florida market is is tourism. There
are, yes, there are diehard

332
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Florida fans who are Disney files,
but the California parks, it's it used

333
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to be. You know, it
used to be sixty to seventy percent of

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their attendants was was drivetime in California, and here in Florida that's like twenty

335
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to thirty percent maybe. So the
rest of it is travel. And so

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therefore, if you're traveling, if
you think about it, when you're traveling,

337
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especially during the holiday season, you're
willing to spend more money and you're

338
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willing to spend You're willing to do
that that upcharge now clearly not enough money

339
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to spend spend three days on a
starship, but you know, it's uh,

340
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it's I think I think they're trying
to find their way as well.

341
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But basically what we've heard is the
execution did not meet the hype for Jollywood

342
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Knights, and you know it was
it a complete disaster? No, because

343
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again, if nobody was buying the
merch, and if nobody was buying the

344
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cookies, and if nobody was buying
to get in, there wouldn't have been

345
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lines. So clearly there was some
money spent. Whether it was enough to

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prove that it's a viable event looking
forward, who knows, who knows?

347
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We will we will see. I
think we need to keep an eye on

348
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it. But critically it was it
was not popular, Let's put it that

349
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way. Nobody I mean and I
mean nobody came out and said it was

350
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a perfect event. And with Disney
you'll usually find at least one or two

351
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outlets that will say, oh,
I don't care what anybody else does.

352
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It was amazing sore more than a
few, Yeah, yeah, yeah,

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it was. It was striking that
there was so much you know, normally

354
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it's like, I've even seen memes
about it about how people are like,

355
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how do we talk about Jollywood without
risking getting pulled off of the pr left

356
00:26:00.079 --> 00:26:04.000
right? Yeah, I mean so
so there's you know, they can't they

357
00:26:04.000 --> 00:26:07.599
can't all be winners. They can't
all be winners. But let's talk a

358
00:26:07.599 --> 00:26:11.079
little bit about what we've seen this
season. And Philip, yes, I

359
00:26:11.079 --> 00:26:14.720
know you're going to talk about about
the Christmas haunts and the and the Christmas

360
00:26:14.759 --> 00:26:19.839
events that have happened at various haunted
attractions. But what what is the what's

361
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the event that you've attended this holiday
season that you think is like, this

362
00:26:26.359 --> 00:26:29.119
is see, this is what we
should be doing. This is the This

363
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is a great example of how to
celebrate the Christmas holiday, whether it is

364
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whether it is from a a haunt
or whether it is from a park,

365
00:26:38.960 --> 00:26:44.519
or whether it is you know,
what's the what's the cup of Christmas cheer

366
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that you drank from this this season? If anything? Oh gosh, I

367
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can tell me. First you go
first, You go first, You go

368
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first. So it's interesting because I'm
going to be I'm really, really,

369
00:26:59.720 --> 00:27:03.880
really biased because I don't get a
chance to go and experience things that I

370
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don't work on. But I will
say I've spent a lot of time this

371
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year at a smaller event. I
spent a lot of time this year at

372
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Zoo Tampa and their Christmas at at
Christmas in the Wild, Christmas in the

373
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Wild, and the reason I've spent
so much time there is not because of

374
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what I added to it. It's
what the guests are getting out of it.

375
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You know. I always say that
the true success, especially of a

376
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Christmas event, is to watch the
guests and you know, are the families

377
00:27:30.160 --> 00:27:33.759
having a great time? What are
they saying as they walk through lit areas?

378
00:27:33.799 --> 00:27:38.119
What do they what's the reaction after
the choreographed tree show? If it

379
00:27:38.160 --> 00:27:41.519
is applause? If the kids are
dancing in the fake snow and it's applause,

380
00:27:42.440 --> 00:27:48.200
that's success. That's success. If
it's you know, if they're walking

381
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away from from seeing Santa Claus and
having one I overheard one child the other

382
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night, because I was there a
couple nights ago. I overheard a child

383
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saying, yeah, you know,
I've met I've met some of Santa's helpers.

384
00:28:00.279 --> 00:28:03.160
I'm glad the real Santa's here at
Zoo Tampa. You know, those

385
00:28:03.799 --> 00:28:07.480
are those are the kinds of comments
that make the season magical. Now,

386
00:28:07.480 --> 00:28:11.119
I will say, giving credit where
credit is due, Alex Crowe and his

387
00:28:11.200 --> 00:28:18.480
team at at Zoo Tampa have done
some amazing things. Oddities has provided some

388
00:28:18.599 --> 00:28:26.160
incredible talent, and you know it's
uh Wood Valley has done a great job

389
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of of all the installations such so
there's a lot of there's a lot of

390
00:28:30.279 --> 00:28:33.119
people that have all come together to
make this perfect storm. But all of

391
00:28:33.160 --> 00:28:36.359
that aside, because a guess really
couldn't care less about that, all of

392
00:28:36.359 --> 00:28:40.160
that aside. For me, it
was the most fun to walk through and

393
00:28:40.240 --> 00:28:47.240
watch these young families experience a beautiful
event that has the right balance of live

394
00:28:47.400 --> 00:28:52.920
entertainment and engagement. There aren't there's
half there's there's two teeny tiny stage shows.

395
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One is Improvised, which is an
improvised show of Christmas Carrol's and the

396
00:28:56.680 --> 00:29:02.319
other one is Missus Claus's Cookie Decker
Read, which is interactive with the kids.

397
00:29:02.799 --> 00:29:06.319
But the rest of it is all
streetmosphere. There's lots of stilt walkers,

398
00:29:06.400 --> 00:29:10.359
lots of photo ops, lots of
Christmas trees. Forest of Fantasy has

399
00:29:10.680 --> 00:29:18.240
two very different you know, choreographed
musical to light shows. It's it's just

400
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a fun way to for for young
families. And it's not you know,

401
00:29:22.880 --> 00:29:26.519
it's not a theme park price,
it's not hundreds of dollars, and it's

402
00:29:26.599 --> 00:29:32.319
just I think, and I think
the reason I want to mention is again

403
00:29:32.440 --> 00:29:37.640
not because I was involved with it, but because it's it's a great example

404
00:29:37.680 --> 00:29:44.319
of why Christmas events work. Yeah, because you can't you have to,

405
00:29:44.319 --> 00:29:45.640
you know, marketing people will say, well, we have to be the

406
00:29:45.680 --> 00:29:48.640
most lights or the biggest this,
or the biggest that, and because that's

407
00:29:48.680 --> 00:29:55.119
the thing that gets people in.
But by creating a Christmas tradition and creating

408
00:29:55.160 --> 00:30:00.599
a fun tradition that people come back
to year after year because they have such

409
00:30:00.599 --> 00:30:04.519
great memories, that's really the key. Now it's significantly more elusive, I

410
00:30:04.559 --> 00:30:08.640
will grant you that. But and
there's so many factors that come into play

411
00:30:08.680 --> 00:30:12.720
that it's it's hard to express.
But but my the the event that I

412
00:30:12.720 --> 00:30:15.000
have been to that I have enjoyed
the most has been at Zoo Tampa.

413
00:30:15.039 --> 00:30:22.680
And it's again not because of the
the the experiential lights or shows or or

414
00:30:23.319 --> 00:30:26.880
characters or whatever, but it's been
watching the guests, watching the guests have

415
00:30:26.920 --> 00:30:32.319
a good time. I think that
sometimes you just need to add some holiday

416
00:30:32.400 --> 00:30:34.960
cheer basically into it, and it
don't you don't need to overcomplicate it.

417
00:30:36.200 --> 00:30:38.640
Yeah, that's good. I think
you're right, you know it, I

418
00:30:38.680 --> 00:30:45.160
think so, Yes, I guess
I have uh, two different ones I

419
00:30:45.200 --> 00:30:48.599
think one one is uh, you
know, I went to Madame Scrooge,

420
00:30:48.640 --> 00:30:53.480
which is that that new It was
a new musical that as a retelling of

421
00:30:53.519 --> 00:30:57.079
a Christmas Carol, but it is
a musical version and definitely some darker moments.

422
00:30:57.319 --> 00:31:00.759
The music was done by Chris Thomas. The music was phenomenal, you

423
00:31:00.799 --> 00:31:03.160
know, it was. It was
of course, yeah, of course it

424
00:31:03.279 --> 00:31:07.720
was. But you know also the
singers had to pull it off, and

425
00:31:07.799 --> 00:31:12.519
just the range that the female lead, Madame the screw Chead was just absolutely

426
00:31:14.359 --> 00:31:17.960
astonishing to me, you know,
it really was. It was incredible.

427
00:31:17.960 --> 00:31:19.839
And I think that's like they ended
with a snowball fight, you know,

428
00:31:19.880 --> 00:31:25.079
where they're throwing like felt snowballs into
the audience and the kids of everyone.

429
00:31:25.160 --> 00:31:27.240
Just you know, it's the kind
of holiday cheer you need to add.

430
00:31:27.680 --> 00:31:33.200
Yeah, I think that was.
It was interesting. It was. It

431
00:31:33.240 --> 00:31:34.480
was one of those things where you're
like, oh, this is I didn't

432
00:31:34.519 --> 00:31:38.440
know that I you know, wanted
a Christ's Carroll musical with original songs.

433
00:31:38.480 --> 00:31:42.839
But it was fun and even some
of the numbers were you know, a

434
00:31:42.839 --> 00:31:45.319
little jazzy, which worked, you
know, it was you know, it

435
00:31:45.359 --> 00:31:48.519
was just like worked out, you
know, she did some moments which she

436
00:31:48.599 --> 00:31:52.039
was like a you know, a
little sexy and a little like a you

437
00:31:52.039 --> 00:31:55.960
know, kind of like just feisty, right, and that's you know that

438
00:31:55.960 --> 00:31:59.480
that fit with the It worked,
It worked really well. And then I

439
00:31:59.480 --> 00:32:02.680
didn't get to experience this one except
for all of the online stuff and the

440
00:32:02.680 --> 00:32:07.640
feedback and the pictures and everything.
But you know what what Cody did over

441
00:32:07.640 --> 00:32:12.920
there at Hush where they transformed it
into just a Christmas lodge, I think

442
00:32:12.960 --> 00:32:16.000
it's an example of exactly what we're
just about how sometimes it is simply then

443
00:32:16.039 --> 00:32:20.960
you think it really wasn't a complicated
overlay. It was like, you know,

444
00:32:21.000 --> 00:32:24.759
we're gonna just open up a little
areas, add in Christmas trees.

445
00:32:24.839 --> 00:32:29.480
We're really just decorating, like you're
just you're just decorating, and you're adding

446
00:32:29.559 --> 00:32:35.440
some other themes and you're doing some
even here here at u in Oc that

447
00:32:35.599 --> 00:32:38.559
new are new. We have a
horror Ax rain bar here that just opened

448
00:32:38.599 --> 00:32:45.920
up, and they did a Santa
Versus Crampis night with like a photo op

449
00:32:45.960 --> 00:32:49.759
with Santa Versus Crampus, right,
and it was just the thing is everyone

450
00:32:49.799 --> 00:32:52.200
that's the thing. Everyone just loved
it. It's just a decorating and adding

451
00:32:52.200 --> 00:32:55.680
a little bit and giving people the
opportunity to have a little bit of fun.

452
00:32:55.759 --> 00:33:00.119
I just feel like people are much
more forgiving than for Halloween. Just

453
00:33:00.160 --> 00:33:01.359
a little bit, you know,
to get into the spirit, and people

454
00:33:01.400 --> 00:33:04.759
are like, oh here. So
I think you've also hit the nail on

455
00:33:04.799 --> 00:33:08.240
the head as to why people are
more reticent to spend the big bucks or

456
00:33:08.240 --> 00:33:13.519
have higher expectations if they spend the
big bucks on a Christmas event than on

457
00:33:13.640 --> 00:33:17.279
a Halloween event, because again,
all they're looking for is to feel good.

458
00:33:17.759 --> 00:33:22.440
Well, so on behalf of Philip
and I. We hope that you've

459
00:33:22.480 --> 00:33:25.799
that we've made you guys feel good
in all of our shows, and we

460
00:33:25.839 --> 00:33:30.359
hope that you have a phenomenal remaining
holiday season. Those of you who have

461
00:33:30.400 --> 00:33:32.960
celebrated Hankah, I hope it was
lovely. Those of you who are celebrating

462
00:33:34.000 --> 00:33:37.680
Christmas, Merry Christmas, those of
you who are celebrating Kwansa Happy Kwanza,

463
00:33:37.480 --> 00:33:42.480
there are other I'm going to use
a phrase that I learned when I was

464
00:33:42.519 --> 00:33:45.519
in the UAE, and that is
have a lovely festive season, because that's

465
00:33:45.559 --> 00:33:50.480
the phrase that they use for the
Christmas. The Christmas holiday season over there.

466
00:33:50.880 --> 00:33:54.160
So I hope you, I hope
we've given you another year of fun

467
00:33:54.240 --> 00:33:59.079
and discussion, and I hope we
have raised as many questions as we've given

468
00:33:59.119 --> 00:34:01.160
answers, because that's really been our
goal from the get go. So on

469
00:34:01.240 --> 00:34:06.039
behalf of Philip Bernandez with Ganton Lighting
and the Hunted Attraction Network and myself Scott

470
00:34:06.039 --> 00:34:10.639
Swinson from Scott Swinson Creative Development,
have a happy festive season. See you

471
00:34:10.679 --> 00:34:12.079
next week.