June 25, 2023
Disney Jollywood Nights

The Walt Disney world Resort will have a new holiday ticketed event this year in Disney Jollywood Nights. Plus, Halloween Horror Nights Singapore partners with Netflix.
The Walt Disney world Resort will have a new holiday ticketed event this year in Disney Jollywood Nights. Plus, Halloween Horror Nights Singapore partners with Netflix.
WEBVTT
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From our studios in Orlando and Tampa. Oh my gosh, we're on the
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same coast as this screen tag team
park in thirty. I'm Philip and I'm
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joined as always by my magnanimous co
host, Scott Swinson. Scott Swinson Creative
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Development. I'll be magnanimous today.
Look I make I don't even know what
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magnanimous means, so I don't know
how to do that. I just got
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to thors out and threw it out
there. So okay, okay, good
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good. So Scott, I thought
we'd start off this week by talking about
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a story that we didn't cover last
week, but it's pretty it was pretty
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important, and it's about your favorite
holiday, which is Christmas. Christmas,
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There's going to be a new ticketed
Christmas event coming to Disney's Hollywood Studios in
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Florida. It's called Disney Jollywood Nights. And actually, when I told somebody
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about the story, they were like, is that a Christmas event at Dollywood?
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See. I immediately went to I
immediately went to a park that just
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closed in the UAE, and I
went Bollywood Nights. Bollywood's reopening is Jollywood
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Nights. Oh god. So this
event is a first year event. It's
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only happening ten nights in November and
December, and it's the classic after hours
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party. It's going to be from
eight thirty pm to twelve thirty am,
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with rides and whatnot. But what's
really interesting about this not besides that it's
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the first year event, a first
year holiday event, which we don't get
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many of, Like, we don't
get many new first year holiday events in
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the US at all. Right,
They tend to kind of stick around for
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thirty years. I want I mentioned
a holiday cough cough cough. I guess
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that's twenty two or something. But
what's interesting is the slate of entertainment I
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think is from the gate is quite
impressive, especially the main theatrical show,
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which is a Muppets themed show.
It says Kermit the Frog and Miss Page
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will host an all new musical variety
stage show at the Are the Stars,
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featuring special appearances by guest stars Tina
Bell, Mini Mouse, and Mickey Mouse.
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We have confirmed that Kermit and Picky
will actually be there in person,
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as you know dodges on the screen, so that we don't have all the
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full details for what that's going to
be like, but just the fact they're
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bringing a stage show that's going to
be a muppet it's an interesting angle,
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and there's a bunch of other stuff. There's going to be a jazz lounge
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at the Hollywood brown Derby, which
will be kind of like a sounds like
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it'll be like a well, but
they'll have like a small jazz perform It
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will be like more of an intimate
environment and of course capacity limitations on that.
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The Hollywood Tower courtyard will be themed
as a tiptop lounge, and we'll
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feature a new guest stuck in the
twilight zone, which is also like they're
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leaning to the ghost side of this. They will have the jingle Bell Jingle
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Bam, which last time we saw
that was in twenty nineteen. It was
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actually offered every night as part of
the regular park overlay, and so now
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they moved it over to the ten
night ticketed only aufter Ours event if you
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want to see Jingle Bell Jingle Bam
again. They're also going to have stylished
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partygoers who want to put their own
singing and dancing on display, and they're
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going to do a Nightmare before Christmas
sing along at the Hyperion Theater. So
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it'll be obviously not the full movie, it'll be similar to how they've done
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other sing alongs. It'll be a
shortened version where there are singing moments and
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apparently there's going to be an appearance
from Jack and Ookie. So it sounds
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like it's going to be similar to
what they do on the cruise ship actually
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where they have Jack and OOKI like
kind of come up after, but just
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a shorter version of that. And
then of course food, right access and
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characters in their holiday attire and whatnot. But yeah, what do you think,
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Scott, Like a lot of just
interesting that they're going with muppets and
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they're going with the ghosts and the
spooky and the jazz. I mean,
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it's it's a very interesting moments they're
bringing in. Well, this sounds to
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me at just at first read,
and maybe I'm maybe I'm way off,
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but this sounds to me a little
bit more on the or targeting the adult
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Disney fan versus the family Disney fan. Um. It all just in the
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way that it's it's packaged on the
on the website that I looked at,
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and a lot of the stuff that
they've talked about and the entertainment offerings all
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seems to to sort of skew towards
a more mature audience. You know,
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the fact that it's a jazz club, the fact that, um, you
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know, there's they're they're making the
Twilight Zone, you know, Tower of
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Terror a focal point. Um.
Even and I hate to admit this,
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but even the fact that you know, Piggy and Kermit are hosting the show.
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Um, that's an older right,
I mean that makes me nostalgic for
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older adults. Exactly, there's it's
an older ip. You know, those
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of us who who who remember the
Muppet Show, you know, we forget,
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we forget that. You know,
although Kermit was on Sesame Street,
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Piggy never was. Piggy was a
um you know, Muppet movie, Um,
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Muppet Show. She was a character
that was created, Um, were
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a more mature, more adult audience. So I and the Kermit Piggy relationship,
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of course, is that as well. I'm curious to see Again,
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it's always all about execution, and
I'm curious to see how those characters will
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be brought to life. I am
hoping, beyond hopes that they are brought
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to life as puppets and not as
full characters, not as small body characters.
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Because that just in my opinion,
undermines what the muppets are. But
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I'm I'm biased, I'm a puppeteer, so I'm i'm very I'm very much
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a purist when it comes to that
because obviously, you know, Mickey and
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Minnie is as full costume characters.
Don't bother me at all because and I
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realized they were never puppets. They
were, but they were originally, you
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know, two dimensional celluloid characters.
I just think that there's been enough transition
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to make them to make them live
characters. One thing I do think is
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interesting is you know, they if
you're going to do something new for the
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holidays, you're basically starting to compete
with what other parks do, correct,
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And that's why I think it's interesting
to see that this is more focused on
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a more mature or more adult I
would say, I don't want to necessarily
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say adult, but a more mature
family market because it's you know, they
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have to kind of offer variety in
their products, so it's not a direct
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head to head competition with you know, anything that's going on in Magic Kingdom
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or anything like that. So I
think this is will be interesting to see
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how it pans out. I think
that the fact that they are digging,
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they're diving into, you know,
the the ghost side, the Nightmare before
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Christmas side a little bit deeper all
suggests that they're going in with a more
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I mean, let's be honest,
even Nightmare before Christmas targets a slightly more
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adult audience. Yea, So we
will see the other thing that I'm really
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excited about, sorry, and then
I'll and then I'll shut up the other
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thing that I well, no,
I won't, but I'll let you talk
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at least. Uh. The other
thing. The other thing that I think
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is really interesting and that I've seen
at multiple parks recently, is sort of
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the as Parks. As parks continue
to expand their portfolio of intellectual properties,
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the fact that they start to cross
over now, and the fact that we
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are seeing a show that is hosted
by Kermit and Piggy and have appearances by
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Bell and Mickey and Minnie and Tiana, and it's it's so, it's it's
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it's fascinating to me that you know
things in the past that you that they
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tried to keep very very clean and
separate. Now that parent companies are starting
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to buy um multiple ips. They're
starting to cross over. And where I
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first noticed this happening was at Warner
Brothers World. And when I went to
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see a show at Warner Brothers World
and it had UM, it had Bugs
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and Daffy, it had Um,
Batman and Wonder Woman, and it had
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UM, Tom and Jerry. Now
it's it's interesting to me because originally,
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after doing a little bit of digging, they were they said that Tom and
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Jerry they were allowed to appear on
the same stage, but they had to
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be a certain distance apart. Um. They couldn't do. They couldn't do
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they couldn't actually talk to one another, which is fine because Tom and Jerry
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don't talk UM, but it was
it's just very interesting to see, you
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know, as we've said, IP
is king, and to see the IP,
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the companies that own multiple ips finding
ways to get them to cross over.
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UM. Like even even at Warner
Brothers World they did UM. They
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did for Superman, they did a
whole Superman month and for Superman Month they
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put Bugs in a Superman costume.
So it was interesting. It's interesting and
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it's interesting to see that, and
it's interesting to see Disney do that because
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they're the ones who have always been
so again truly purest when it comes to
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the holding the IP holdings that they
have, you know, got as someone
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you've worked on a lot of Christmas
shows and done a lot of I think
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create a direction for them. And
I think we talked I think we did
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a special on it last year.
At some point we've talked, did a
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whole show about Christmas planning. I'm
wondering we talked about kind of the importance
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of having a Christmas tradition offering where
it's kind of like, you know,
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if Halloween is for your friends,
Christmas is for your family, and usually
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people go to Christmas events with their
family and you know people and even when
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we've attended, when I've attended the
keynote speeches from SeaWorld and the other parts,
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they've talked about that of how they've
they've tried to do stuff that was
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not traditional and it didn't work because
it's families that are coming to do that.
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And so I'm wondering, like,
aside from the IP pieces, I'm
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wondering from a like a macro sense, like is this is this showing us
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that maybe people are ready for a
non traditional thing or is it only because
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like you said, they have another
offering, so like Mickey's very married Christmas
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Party is the epitome of traditional Christmas. Like I can't think of any park
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that offers something that's more one hundred
percent Christmas. So is it because since
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they have that offering now they can
expand and be creative. It's exactly what
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I think. That's exactly what I
think. I mean, I think back
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to, you know, even the
Christmas town Days at Bush Gardens, Tampa,
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and when we would try to come
up with, um, you know,
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Christmas shows when we got when we
got when we took our Christmas shows
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and made them two. I mean, we did one that was that was
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very sort of soft jazz kind of
vibe, and it didn't do nearly as
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well as as the traditional one.
But the fact that, um that Hollywood
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Studios is first off, a very
different park, and it sounds like and
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it looks like, based on what
I'm seeing here, that they're taking the
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sort of art deco vibe of the
park and and and really leaning into it
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and doing sort of art I won't
call it an art deco Christmas, but
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even the even the the graphics for
for the new show in the theater look
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very um of a certain era,
let's just put it that way. Um,
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they have a very specific look.
The other thing that I think is
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is unusual and not mentioned at all
or not mentioned in any prominence is Christmas
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lights. Yeah. Yeah, um
you know if you've if you've been around
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a while, that that used to
be a place where that's where you'd go
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to see the largest Christmas light display, um and back. That's true,
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I'm sure, Well, I assume
because the Christmas lights have to be part
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of the regular park overlay package,
so I'm sure. But you would think
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you would think that they would they
would at least include some of that.
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Yeah, that's sort of that's true
in their in their marketing. Um,
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I mean yes, doing the doing
the h the firework show great. Yeah.
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Um. How how important do you
think IP is for something like this?
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Because if it's like it seems like
with with Christmas, tradition trumps everything,
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like like traditional American Christmas trumps everything. So like how important is IP?
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Like is IP more important in this
case because it's it's like an additional
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offering, so you need the IP, like if it's so like if you're
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a smaller attraction or should you be
focusing on your IP a Christmas IP or
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should just be making a traditional offering? Well again, I think that I
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think you have the nail on the
head for Christmas. Christmas is the IP.
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Yeah. Um. And if you
want to bring in other ips,
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it's how do how do ri ips
celebrate Christmas? So Christmas leads it has
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to um. Nobody wants to think
about any of the other I mean even
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when you know, even people who
don't celebrate Christmas, there aren't There's not
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going to be a although they are
important holidays, there's not going to be
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a oh gosh, let's go do
um, let's go do a full theme
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park conka eventum, simply because Hanneck
is not that kind of celebration. It's
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not that kind of festival. It
just happens around Christmas time. So you
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know, yes, you can include
and you should include, you know,
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references and mentions of um, you
know, the other holidays that take place
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at that time, Kwanza Christmas.
But at the same time, don't don't.
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I find this a very difficult balance
personally because I don't want to do
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like a we're gonna we're hey Hanneka, We're gonna throw you a bone and
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put a manora between the restrooms.
You know, to me that's offensive.
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Yeah, and I'm not Jewish,
so you know, but to me that
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I don't like that. I kind
of feel like you almost need two gates
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for this to work, because if
I think about the other parks that do
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it, well, it's Disneyland,
right again, Disneyland. But the way
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they do it is they're like everything
at Disneyland is traditional Christmas period, like
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full stops. But then when you
go to California Adventure, that's where you
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have Hanaka. They have their own
stage, they have you know, they
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each each you know, they have
their own stage for the different cultures and
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they make it a celebration of Christmas
culture. But that's the line. The
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line is the park, and it
seems like that's they're just taking that but
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making it larger. In Florida.
It's like the line is the park.
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Magic Kingdoms are going to be all
Christmas for just traditional American Christmas families,
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and then Hollywood Studios can break that
mold a little bit and do something different.
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But I agree with you. I
think that the it's like almost like
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you need two gates, so you
need a very strong demarcated line in order
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to do that. Yeah, and
what's interesting is, again, having spent
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last Christmas in it an Islamic well
a traditionally Islamic country. They don't call
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it the Christmas season, they don't
call it the winter season. They call
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it the festive season. They embrace
all of the secular sides of Christmas fully,
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I mean fully. There are amazing
light displays, there are beautiful trees
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in the lobby of every hotel there
are, you know, they they're just
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kind of over the top when it
comes to Christmas decor or what we think
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of as traditional Christmas decor. But
they've found a way to make it so
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that it's not religious, it's the
festive season, and that way it can
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embrace any of the the expats or
any of the tourists that come to Abu
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Dhabi at that time of year.
Interesting. Okay, well, well we're
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gonna transition. We're going to keep
it the concept of other cultures, but
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we're going to transition into Halloween.
Thank you for our transition music. Did
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that terrify everyone? I hope so? Well, So flashback to um you
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talked about that in the last episode
when we were at Midwesthunters convention. Right,
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the Aztec death whistle. You mean
this for those of you who are
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for those of you who are not
watching and just listening, that is actually
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it is actually a ceramic whistle that's
not a sound effect or a scream,
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but it's it's pretty cool. And
I heard it and immediately had to go
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and buy it, and it sold
out the first day of Midwest Haunters.
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So I love it. I love
it. Okay, spooky season. So
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Netflix is partnering with Halloween Hornnights Singapore. They're going to bring all of us
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are Dead to Halloween Hornights Singapore eleven, which their eleventh year for the first
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ever haunted house in Singapore to feature
a Korean series. Guests will break their
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way through Hyosen High School, the
source of the zombie outbreak, as they
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try to make it out alive.
Iconic scenes will be recreated, from the
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discovery in the medical bay to the
classroom fight and the escape from the library.
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So on its surface, I think
this is like, oh, it's
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a basic announcement, but but I
would challenge you, dear listener, to
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to just think about what we always
talk about with the IP and partnering and
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what smaller properties can do and whatnot. I mean, this basically is a
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Korean horror drama, so it's it's
definitely like off brand, right, this
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is this is the Last of Us, but off brand or even a zombie
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outbreak. It's it's really you know, um, but I think it works.
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It works because you know, K
dramas are K horror dramas are popular
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again just like video games. You
know, they're pretty popular, and you
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think about it in that area.
What I've always appreciated about Halloween Hornite Singapore
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is that there they look locally to
see what is popular. In the past,
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they've even done hunted Houses based off
of the indie horror films, and
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they've had the local directors come in
that are there Singaporean directors. So I
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think, again, this is another
very smart use of IP. You know,
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I can't imagine that they have the
same budget as they're using for the
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Last of Us. But I think
this is again you're always looking for appropriate
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uses of IP. I think this
is a regionally specific, appropriate use for
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the context. That's what I do
well. And the thing that I not
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only the context but also the attendees. I mean, it's clear that they
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have really looked at who is their
audience, who are they trying to reach,
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or more importantly, I'm hoping who
they're trying to bring in that isn't
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coming and and selected IP that is
going to appeal to them. You know,
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It's it's fascinating to me too as
I as I start to view the
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world a bit more globally and I
get to travel a little bit more,
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and I get to what is really
hot in certain areas and and what isn't.
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So you know, when when you
talk about IP, and again I'm
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going to sound like a broken record
here, but when you talk about IP,
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find an IP that works for your
guests. And that doesn't mean that
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you have to get the largest IP
in the world. If you've got if
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there is a local or regional intellectual
property, or a local or regional folklore
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or a legend that you can play
upon or don't be afraid to go niche.
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Don't be afraid to go niche,
as long as it's understandable enough for
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a majority of your audience. Yeah, I always think of IP as a
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marketer because marketing is my core background
really, and I always think of because
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I'm always telling people over and over
and over. It be where your guests
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are already looking. You know,
that's the whole purpose behind marketing is to
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remind your custom It's be where your
customer is already looking and just remind them
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when they're ready to make a purchase. Right, And if you think of
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IP, it's I always think of
it in the same vein. It's like,
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it doesn't matter what your creative team
is really interested in. It matters
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what brands and what characters your target
audience, your ideal audience, spends time
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with. And I think that's that's
a big Again. We talked about it
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in the last episode when we talked
about Hornites and the Last of Us.
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But you know, a lot of
a lot of the critics don't understand the
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line with it still, you know, there's still a lot of christals on
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choosing that. And it's like,
well, if you look at it from
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the marketing lens, clearly, it's
like whenever you're doing a big move like
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that, you're trying to break into
a new audience. So it's at least
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for me, it's clear that they're
trying to break into It's like they've done
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that ven diagram and they're looking at
the gamers that could also come into the
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theme park overlap, and they're like, that's who we're targeting. We're targeting
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people with a strong sense of gaming, just like the new Minion stuff they're
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bringing in right a little bit,
you know, family areas there. I
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mean, that's it's it's it's anyway
IP selection marketing. Yeah, it's well,
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and it's and I think that I
think that with universal it is it
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is interesting simply because just like Disney
and and and parks that that are not
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just parks, parks that have IP
that that they're trying to keep alive or
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promote UM on in other levels and
other areas. I think part of the
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reason that that you know, last
week when we're talking about Last of Us,
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I think part of the reason that
it became all of a sudden popular
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is because now it's not just gaming. It's gaming, and it's television and
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it's you know, so I think
that there's I think you have to look
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at who the audience is. I
also think you have to look at who
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is going to benefit from bringing this
this IPEd to life UM because it does
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help it brings legitimacy to the live
experience and it read forces the video or
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gaming experience in a live way and
brings new breathes, new life into that
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side of the IP as well.
So again, find in selecting those ips,
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look first off at what your audience
wants and secondly, how can you
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create win win scenarios between the IP
holder and the park or the organization that's
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trying to implement it as part of
their experience. Okay, moving on.
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The next is really just I just
want to drop this as a quick announcement,
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but we have opening dates now for
Hella Scream and Tampa and Hella Scream
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in Orlando. They're both opening on
September eighth and going through October thirty.
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First, they've not announced their full
slate yet. Bush Gardens Tampa announced that
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they're going to have a new d
H. Baggers Circus of Fear show,
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but you know, I'm assuming it's
the same type of stage show that they
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usually do there. But just another
reminder, right, we're kind of like
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creeping up even you know, even
closer. It really is like if we're
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looking at the chart right now,
which of course I have a chart,
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but I'm not showing it right now. But you know, we've progressive,
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We've been tracking all this, but
of course I have charts, you know,
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Chris, we still have Nicky's Not
So a Scary Party, which is
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August eleventh, so we do have
that's the earliest opening right now, and
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then we fast forward to September first, which is Halloween Horror Nights in Orlando,
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and then then the next week it's
now becoming the second week in September,
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We're have Horror Nights in Hollywood opening, plus two Hall, the Screams
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and even some smaller independent attractions are
opening that early. And then by the
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next weekend, all the parks are
fully open. Everywhere. Everyone is opened
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by that next weekend except for Knots, which we talked about previously. But
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I mean, you're really getting people
being in the full swing of things by
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the second week of September. Even
a fear factory in Salt Lake City,
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our friend Spencer there is open second
weekend of September. So it's um again,
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just remind everybody this whole holiday shoulder
season thing is really like, how
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can we stretch the holidays into two
or three months? Well, and more
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of my more and more of my
clients because of what has happened. I
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mean again, I've been in the
industry long enough to remember when the fall
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season was considered a shoulder season.
It is not anymore. It is considered
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a high profit season. Now,
um, fall into fall into winter where
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more and more of my clients are
starting to look for stuff. Is what
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do we do January February? Now, ye, how do we keep you
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know, for the parks that are
that are year round? Obviously, what
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are we what are what can we
do to bring people in after the Christmas
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holidays? That's interesting enough, but
doesn't cost a ton of money because we've
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just really kind of shot our wad
on the on the Halloween and Christmas holidays.
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So what can we bring in in
January February because that is really the
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new shoulder season. Yeah, okay, well, let's back up a little
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bit. Look at I guess a
more macro trend disneland Forward. So Governor
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Gavin Newsom kind of did a presentation
actually during Pride Night, right before the
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first Pride Night about the Disland Forward
initiative. And you know, for a
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little context here, Disland Forward is
kind of the expansion. It's what they're
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labeling the expansion of the Disland Resort, and they've been trying to drum up
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support for this so they can kind
of get all the plans for this approved.
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And it seems like the next phase, of course, is showing the
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economic impact. And I just thought
it was interesting because they did partner with
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cal State Fullerton's WOULD Center for Economic
Analysis and Forecasting, and they put together
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this study, which is what they
were presenting before the Pride Night, and
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it showed that for every one billion
that Disney invest to expand its team parks
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at the Disland Resort, it's expected
to generate more than two hundred and fifty
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million annually in economic output and fifteen
million in tax revenue for the city of
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Anaheim, as well as four thousand
construction and two thousand ongoing operations, So
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six thousand and six thousand jobs plus
two hundred and fifty million in economic output
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and more than twenty million in tax
revenue. So it just kind of the
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other context I want to paint with
this is just think about the struggles citizens
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having in Florida and repeatedly how they
have said, we have plans in the
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tens of billions to still put investment
in here. I when you just look
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at these economic numbers. I mean, there's a reason that you know,
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the UAE is trying so hard to
make tourism work because really tourism like infrastructure.
355
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It's a type of infrastructure that can
be that can be revenue generating infrastructure.
356
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You know, it's not like it's
a type of infrastructure you want to
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invest in because it does it does
lead to more tax revenues and just more
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jobs for the area. So m
yeah, it's um And by the way,
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for those of you who who are
listening and do not believe that if
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Disney gets frustrated enough they can pick
up and leave Florida, well here's other
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states that Disney's already invested in,
already has a huge investment in. And
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you've got you know, the governor
now coming out and celebrating this kind of
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expansion. Careful Florida, you know
it's it's and I say that while I'm
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sitting here in Florida. And you
know, Philip, you are as well
365
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if you if you think that Disney
can't just decide to pull out, now,
366
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are they going to do it in
one fell swoop? Probably not,
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But are they going to continue to
make choices to go elsewhere if they are
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not welcome in the state of Florida
most likely. Yeah, just kind of
369
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keep that in mind, because it
would be a real shame, certainly for
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the state of Florida and even more
so for the city of Orlando to lose
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one of the two giant guerrillas that
are you know, keeping that keeping that
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city afloat. Now, I am
interested to see what's going to happen with
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Universal and how they're because they're right
now kind of flying under the radar for
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Epic. Yeah, and they're gearing
up for Epic and they're getting ready for
375
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you know, for that part.
Now, they could be tickled if Disney
376
00:28:18.079 --> 00:28:22.559
pulled out because that means they don't
necessarily have competition and yet and I haven't
377
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talked to anybody in uh in the
the Universal team or on the Universal team.
378
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Um, but they could also think, oh no, because anything that
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takes away um Orlando Appeal is going
to take butts out of their seats now
380
00:28:40.079 --> 00:28:45.519
it you know, obviously it will
help them with hotel stays, perhaps because
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00:28:45.559 --> 00:28:49.400
people will will not do a day
trip to Universal while staying at a Disney
382
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property. Um. But yeah,
I it's a very complicated it's such a
383
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comp it's like there's too many variables, right. It's like kind of like
384
00:29:00.839 --> 00:29:04.160
you're looking at complex systems, right. Complex systems are very hard to predict.
385
00:29:04.240 --> 00:29:07.359
I think this is a pretty complex
system because there's so many inputs of
386
00:29:07.440 --> 00:29:12.039
how it's going to work out.
But I do think Universal is in classic
387
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Universal fashion. I don't think there's
much of a target, not not because
388
00:29:15.440 --> 00:29:18.680
of their quality, but just because
of the mystique. You know that the
389
00:29:18.799 --> 00:29:23.240
Disney brand carries with it in terms
of you know, the polished and whatnot,
390
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and you know, it's definitely something
they cultivate. And even looking at
391
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the Pride example, I mean he
gave this presentation like immediately before the Disney
392
00:29:33.880 --> 00:29:36.519
and Pride event. I mean it
was it was clear there was a parallel
393
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there, you know, and when
you look at Universal handling. We talked
394
00:29:40.880 --> 00:29:42.960
about this, but you know,
Universal did a Pride event this year,
395
00:29:44.039 --> 00:29:47.920
but their version was, oh,
we're going to partner with La Pride,
396
00:29:47.960 --> 00:29:51.359
the official La Pride, and let
them do it. It's really their event
397
00:29:51.880 --> 00:29:55.920
and they're handling it and they're doing
everything and we're just providing a venue.
398
00:29:56.160 --> 00:30:00.200
So you see the differences here where
it's like, you know, the I
399
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think they're staying on that. I
think they're they're being very careful of the
400
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line that they're treading in terms of
not wanting to step into any of those
401
00:30:10.200 --> 00:30:12.119
puddles, and there's kind of like
let Disney deal with it. Yeah,
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they're they're they're keeping their head down. I get it. I get it.
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Well, um, that is that's
it for what we've got to talk
404
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about this. Actually it's not.
We've got tons more to talk about,
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but that's as far as time.
So thank you again, so very much
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00:30:26.880 --> 00:30:32.440
for for listening and or watching.
Um, I have discovered in my in
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00:30:32.559 --> 00:30:36.759
my in my recent outreachings and travels
within the States now that I've been back,
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00:30:37.279 --> 00:30:38.359
that there's a whole bunch of people
who don't know about our show.
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00:30:38.640 --> 00:30:42.000
So if you are listening, if
you are listening, and you know our
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00:30:42.039 --> 00:30:47.440
show and you like our show,
don't think that everybody has the same the
411
00:30:47.559 --> 00:30:51.799
same knowledge that you do. Please
share the green tag word because um,
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00:30:52.480 --> 00:30:56.240
I've been I've been spreading you know, more and more information about the show
413
00:30:56.319 --> 00:30:59.880
out to people that I'm working with, and they're like, oh, I
414
00:31:00.160 --> 00:31:02.359
love that, and then they'll come
back to me and say where have you
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00:31:02.440 --> 00:31:06.759
been? We're here, so please
help us get the word out as well
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00:31:06.880 --> 00:31:10.680
as you know our growing you know
video collections, etcetera, etcetera, etcetera.
417
00:31:11.599 --> 00:31:14.960
So so tell somebody today that your
assignment this week is to tell somebody
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00:31:14.960 --> 00:31:18.920
about green Tag Theme Park in thirty
and if everybody does it and everybody listens,
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00:31:18.039 --> 00:31:22.240
we will double our listenership in one
week. That would be wonderful.
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00:31:22.640 --> 00:31:26.279
It would be great, would be
great anyway, on behalf of Philip Hernandez
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00:31:26.599 --> 00:31:30.160
with Gantem Lighting and the Haunted Attraction
Network and myself Scott Swenson with Scot Swinson
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00:31:30.200 --> 00:31:33.640
Creative Development. This is green Tag
Theme Park in thirty and we will see
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00:31:33.680 --> 00:31:34.480
you next week
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00:00:02.439 --> 00:00:07.120
From our studios in Orlando and Tampa. Oh my gosh, we're on the
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same coast as this screen tag team
park in thirty. I'm Philip and I'm
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00:00:10.839 --> 00:00:16.160
joined as always by my magnanimous co
host, Scott Swinson. Scott Swinson Creative
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Development. I'll be magnanimous today.
Look I make I don't even know what
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magnanimous means, so I don't know
how to do that. I just got
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to thors out and threw it out
there. So okay, okay, good
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00:00:26.480 --> 00:00:30.039
good. So Scott, I thought
we'd start off this week by talking about
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a story that we didn't cover last
week, but it's pretty it was pretty
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important, and it's about your favorite
holiday, which is Christmas. Christmas,
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There's going to be a new ticketed
Christmas event coming to Disney's Hollywood Studios in
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Florida. It's called Disney Jollywood Nights. And actually, when I told somebody
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about the story, they were like, is that a Christmas event at Dollywood?
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See. I immediately went to I
immediately went to a park that just
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closed in the UAE, and I
went Bollywood Nights. Bollywood's reopening is Jollywood
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Nights. Oh god. So this
event is a first year event. It's
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only happening ten nights in November and
December, and it's the classic after hours
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party. It's going to be from
eight thirty pm to twelve thirty am,
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with rides and whatnot. But what's
really interesting about this not besides that it's
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the first year event, a first
year holiday event, which we don't get
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many of, Like, we don't
get many new first year holiday events in
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the US at all. Right,
They tend to kind of stick around for
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thirty years. I want I mentioned
a holiday cough cough cough. I guess
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that's twenty two or something. But
what's interesting is the slate of entertainment I
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think is from the gate is quite
impressive, especially the main theatrical show,
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which is a Muppets themed show.
It says Kermit the Frog and Miss Page
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will host an all new musical variety
stage show at the Are the Stars,
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featuring special appearances by guest stars Tina
Bell, Mini Mouse, and Mickey Mouse.
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We have confirmed that Kermit and Picky
will actually be there in person,
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as you know dodges on the screen, so that we don't have all the
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full details for what that's going to
be like, but just the fact they're
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bringing a stage show that's going to
be a muppet it's an interesting angle,
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and there's a bunch of other stuff. There's going to be a jazz lounge
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at the Hollywood brown Derby, which
will be kind of like a sounds like
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it'll be like a well, but
they'll have like a small jazz perform It
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will be like more of an intimate
environment and of course capacity limitations on that.
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The Hollywood Tower courtyard will be themed
as a tiptop lounge, and we'll
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feature a new guest stuck in the
twilight zone, which is also like they're
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leaning to the ghost side of this. They will have the jingle Bell Jingle
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Bam, which last time we saw
that was in twenty nineteen. It was
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actually offered every night as part of
the regular park overlay, and so now
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they moved it over to the ten
night ticketed only aufter Ours event if you
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want to see Jingle Bell Jingle Bam
again. They're also going to have stylished
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partygoers who want to put their own
singing and dancing on display, and they're
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going to do a Nightmare before Christmas
sing along at the Hyperion Theater. So
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it'll be obviously not the full movie, it'll be similar to how they've done
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other sing alongs. It'll be a
shortened version where there are singing moments and
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apparently there's going to be an appearance
from Jack and Ookie. So it sounds
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like it's going to be similar to
what they do on the cruise ship actually
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where they have Jack and OOKI like
kind of come up after, but just
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a shorter version of that. And
then of course food, right access and
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characters in their holiday attire and whatnot. But yeah, what do you think,
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Scott, Like a lot of just
interesting that they're going with muppets and
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they're going with the ghosts and the
spooky and the jazz. I mean,
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it's it's a very interesting moments they're
bringing in. Well, this sounds to
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me at just at first read,
and maybe I'm maybe I'm way off,
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but this sounds to me a little
bit more on the or targeting the adult
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Disney fan versus the family Disney fan. Um. It all just in the
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way that it's it's packaged on the
on the website that I looked at,
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and a lot of the stuff that
they've talked about and the entertainment offerings all
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seems to to sort of skew towards
a more mature audience. You know,
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the fact that it's a jazz club, the fact that, um, you
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know, there's they're they're making the
Twilight Zone, you know, Tower of
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Terror a focal point. Um.
Even and I hate to admit this,
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but even the fact that you know, Piggy and Kermit are hosting the show.
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Um, that's an older right,
I mean that makes me nostalgic for
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older adults. Exactly, there's it's
an older ip. You know, those
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of us who who who remember the
Muppet Show, you know, we forget,
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we forget that. You know,
although Kermit was on Sesame Street,
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Piggy never was. Piggy was a
um you know, Muppet movie, Um,
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Muppet Show. She was a character
that was created, Um, were
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a more mature, more adult audience. So I and the Kermit Piggy relationship,
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of course, is that as well. I'm curious to see Again,
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it's always all about execution, and
I'm curious to see how those characters will
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be brought to life. I am
hoping, beyond hopes that they are brought
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to life as puppets and not as
full characters, not as small body characters.
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Because that just in my opinion,
undermines what the muppets are. But
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I'm I'm biased, I'm a puppeteer, so I'm i'm very I'm very much
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a purist when it comes to that
because obviously, you know, Mickey and
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Minnie is as full costume characters.
Don't bother me at all because and I
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realized they were never puppets. They
were, but they were originally, you
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know, two dimensional celluloid characters.
I just think that there's been enough transition
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to make them to make them live
characters. One thing I do think is
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interesting is you know, they if
you're going to do something new for the
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holidays, you're basically starting to compete
with what other parks do, correct,
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And that's why I think it's interesting
to see that this is more focused on
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a more mature or more adult I
would say, I don't want to necessarily
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say adult, but a more mature
family market because it's you know, they
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have to kind of offer variety in
their products, so it's not a direct
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head to head competition with you know, anything that's going on in Magic Kingdom
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or anything like that. So I
think this is will be interesting to see
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how it pans out. I think
that the fact that they are digging,
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they're diving into, you know,
the the ghost side, the Nightmare before
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Christmas side a little bit deeper all
suggests that they're going in with a more
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I mean, let's be honest,
even Nightmare before Christmas targets a slightly more
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adult audience. Yea, So we
will see the other thing that I'm really
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excited about, sorry, and then
I'll and then I'll shut up the other
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thing that I well, no,
I won't, but I'll let you talk
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at least. Uh. The other
thing. The other thing that I think
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is really interesting and that I've seen
at multiple parks recently, is sort of
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the as Parks. As parks continue
to expand their portfolio of intellectual properties,
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the fact that they start to cross
over now, and the fact that we
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are seeing a show that is hosted
by Kermit and Piggy and have appearances by
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Bell and Mickey and Minnie and Tiana, and it's it's so, it's it's
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it's fascinating to me that you know
things in the past that you that they
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tried to keep very very clean and
separate. Now that parent companies are starting
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to buy um multiple ips. They're
starting to cross over. And where I
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first noticed this happening was at Warner
Brothers World. And when I went to
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see a show at Warner Brothers World
and it had UM, it had Bugs
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and Daffy, it had Um,
Batman and Wonder Woman, and it had
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UM, Tom and Jerry. Now
it's it's interesting to me because originally,
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after doing a little bit of digging, they were they said that Tom and
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Jerry they were allowed to appear on
the same stage, but they had to
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be a certain distance apart. Um. They couldn't do. They couldn't do
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they couldn't actually talk to one another, which is fine because Tom and Jerry
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don't talk UM, but it was
it's just very interesting to see, you
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know, as we've said, IP
is king, and to see the IP,
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the companies that own multiple ips finding
ways to get them to cross over.
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UM. Like even even at Warner
Brothers World they did UM. They
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did for Superman, they did a
whole Superman month and for Superman Month they
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put Bugs in a Superman costume.
So it was interesting. It's interesting and
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it's interesting to see that, and
it's interesting to see Disney do that because
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they're the ones who have always been
so again truly purest when it comes to
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the holding the IP holdings that they
have, you know, got as someone
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you've worked on a lot of Christmas
shows and done a lot of I think
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create a direction for them. And
I think we talked I think we did
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a special on it last year.
At some point we've talked, did a
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whole show about Christmas planning. I'm
wondering we talked about kind of the importance
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of having a Christmas tradition offering where
it's kind of like, you know,
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if Halloween is for your friends,
Christmas is for your family, and usually
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people go to Christmas events with their
family and you know people and even when
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we've attended, when I've attended the
keynote speeches from SeaWorld and the other parts,
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they've talked about that of how they've
they've tried to do stuff that was
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not traditional and it didn't work because
it's families that are coming to do that.
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And so I'm wondering, like,
aside from the IP pieces, I'm
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wondering from a like a macro sense, like is this is this showing us
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that maybe people are ready for a
non traditional thing or is it only because
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like you said, they have another
offering, so like Mickey's very married Christmas
138
00:10:03.600 --> 00:10:09.720
Party is the epitome of traditional Christmas. Like I can't think of any park
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that offers something that's more one hundred
percent Christmas. So is it because since
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they have that offering now they can
expand and be creative. It's exactly what
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00:10:16.879 --> 00:10:20.320
I think. That's exactly what I
think. I mean, I think back
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00:10:20.399 --> 00:10:24.200
to, you know, even the
Christmas town Days at Bush Gardens, Tampa,
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00:10:24.320 --> 00:10:28.279
and when we would try to come
up with, um, you know,
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00:10:28.440 --> 00:10:31.399
Christmas shows when we got when we
got when we took our Christmas shows
145
00:10:31.440 --> 00:10:35.159
and made them two. I mean, we did one that was that was
146
00:10:35.879 --> 00:10:41.879
very sort of soft jazz kind of
vibe, and it didn't do nearly as
147
00:10:41.919 --> 00:10:46.240
well as as the traditional one.
But the fact that, um that Hollywood
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00:10:46.279 --> 00:10:52.879
Studios is first off, a very
different park, and it sounds like and
149
00:10:52.000 --> 00:10:56.159
it looks like, based on what
I'm seeing here, that they're taking the
150
00:10:56.279 --> 00:11:03.200
sort of art deco vibe of the
park and and and really leaning into it
151
00:11:03.279 --> 00:11:07.240
and doing sort of art I won't
call it an art deco Christmas, but
152
00:11:07.799 --> 00:11:13.399
even the even the the graphics for
for the new show in the theater look
153
00:11:15.440 --> 00:11:18.480
very um of a certain era,
let's just put it that way. Um,
154
00:11:18.799 --> 00:11:22.559
they have a very specific look.
The other thing that I think is
155
00:11:22.960 --> 00:11:28.679
is unusual and not mentioned at all
or not mentioned in any prominence is Christmas
156
00:11:28.759 --> 00:11:35.279
lights. Yeah. Yeah, um
you know if you've if you've been around
157
00:11:35.320 --> 00:11:37.679
a while, that that used to
be a place where that's where you'd go
158
00:11:37.759 --> 00:11:43.000
to see the largest Christmas light display, um and back. That's true,
159
00:11:43.039 --> 00:11:48.440
I'm sure, Well, I assume
because the Christmas lights have to be part
160
00:11:48.480 --> 00:11:54.279
of the regular park overlay package,
so I'm sure. But you would think
161
00:11:54.480 --> 00:11:58.919
you would think that they would they
would at least include some of that.
162
00:11:58.240 --> 00:12:01.559
Yeah, that's sort of that's true
in their in their marketing. Um,
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00:12:01.919 --> 00:12:07.720
I mean yes, doing the doing
the h the firework show great. Yeah.
164
00:12:09.360 --> 00:12:15.519
Um. How how important do you
think IP is for something like this?
165
00:12:15.879 --> 00:12:22.159
Because if it's like it seems like
with with Christmas, tradition trumps everything,
166
00:12:22.480 --> 00:12:26.799
like like traditional American Christmas trumps everything. So like how important is IP?
167
00:12:26.000 --> 00:12:31.320
Like is IP more important in this
case because it's it's like an additional
168
00:12:31.440 --> 00:12:35.360
offering, so you need the IP, like if it's so like if you're
169
00:12:35.360 --> 00:12:39.840
a smaller attraction or should you be
focusing on your IP a Christmas IP or
170
00:12:39.919 --> 00:12:45.480
should just be making a traditional offering? Well again, I think that I
171
00:12:45.559 --> 00:12:48.039
think you have the nail on the
head for Christmas. Christmas is the IP.
172
00:12:48.480 --> 00:12:50.799
Yeah. Um. And if you
want to bring in other ips,
173
00:12:52.000 --> 00:12:56.720
it's how do how do ri ips
celebrate Christmas? So Christmas leads it has
174
00:12:56.799 --> 00:13:03.000
to um. Nobody wants to think
about any of the other I mean even
175
00:13:03.120 --> 00:13:07.639
when you know, even people who
don't celebrate Christmas, there aren't There's not
176
00:13:07.759 --> 00:13:13.759
going to be a although they are
important holidays, there's not going to be
177
00:13:13.799 --> 00:13:16.840
a oh gosh, let's go do
um, let's go do a full theme
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00:13:16.879 --> 00:13:24.120
park conka eventum, simply because Hanneck
is not that kind of celebration. It's
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00:13:24.200 --> 00:13:28.759
not that kind of festival. It
just happens around Christmas time. So you
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know, yes, you can include
and you should include, you know,
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references and mentions of um, you
know, the other holidays that take place
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at that time, Kwanza Christmas.
But at the same time, don't don't.
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I find this a very difficult balance
personally because I don't want to do
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like a we're gonna we're hey Hanneka, We're gonna throw you a bone and
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put a manora between the restrooms.
You know, to me that's offensive.
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Yeah, and I'm not Jewish,
so you know, but to me that
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I don't like that. I kind
of feel like you almost need two gates
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for this to work, because if
I think about the other parks that do
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it, well, it's Disneyland,
right again, Disneyland. But the way
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they do it is they're like everything
at Disneyland is traditional Christmas period, like
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full stops. But then when you
go to California Adventure, that's where you
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have Hanaka. They have their own
stage, they have you know, they
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each each you know, they have
their own stage for the different cultures and
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they make it a celebration of Christmas
culture. But that's the line. The
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line is the park, and it
seems like that's they're just taking that but
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making it larger. In Florida.
It's like the line is the park.
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Magic Kingdoms are going to be all
Christmas for just traditional American Christmas families,
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and then Hollywood Studios can break that
mold a little bit and do something different.
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But I agree with you. I
think that the it's like almost like
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you need two gates, so you
need a very strong demarcated line in order
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to do that. Yeah, and
what's interesting is, again, having spent
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last Christmas in it an Islamic well
a traditionally Islamic country. They don't call
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it the Christmas season, they don't
call it the winter season. They call
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it the festive season. They embrace
all of the secular sides of Christmas fully,
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I mean fully. There are amazing
light displays, there are beautiful trees
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in the lobby of every hotel there
are, you know, they they're just
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kind of over the top when it
comes to Christmas decor or what we think
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of as traditional Christmas decor. But
they've found a way to make it so
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that it's not religious, it's the
festive season, and that way it can
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embrace any of the the expats or
any of the tourists that come to Abu
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Dhabi at that time of year.
Interesting. Okay, well, well we're
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gonna transition. We're going to keep
it the concept of other cultures, but
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we're going to transition into Halloween.
Thank you for our transition music. Did
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that terrify everyone? I hope so? Well, So flashback to um you
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talked about that in the last episode
when we were at Midwesthunters convention. Right,
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the Aztec death whistle. You mean
this for those of you who are
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for those of you who are not
watching and just listening, that is actually
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it is actually a ceramic whistle that's
not a sound effect or a scream,
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but it's it's pretty cool. And
I heard it and immediately had to go
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and buy it, and it sold
out the first day of Midwest Haunters.
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So I love it. I love
it. Okay, spooky season. So
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Netflix is partnering with Halloween Hornnights Singapore. They're going to bring all of us
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are Dead to Halloween Hornights Singapore eleven, which their eleventh year for the first
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ever haunted house in Singapore to feature
a Korean series. Guests will break their
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way through Hyosen High School, the
source of the zombie outbreak, as they
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try to make it out alive.
Iconic scenes will be recreated, from the
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discovery in the medical bay to the
classroom fight and the escape from the library.
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So on its surface, I think
this is like, oh, it's
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a basic announcement, but but I
would challenge you, dear listener, to
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to just think about what we always
talk about with the IP and partnering and
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what smaller properties can do and whatnot. I mean, this basically is a
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Korean horror drama, so it's it's
definitely like off brand, right, this
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is this is the Last of Us, but off brand or even a zombie
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outbreak. It's it's really you know, um, but I think it works.
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It works because you know, K
dramas are K horror dramas are popular
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again just like video games. You
know, they're pretty popular, and you
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think about it in that area.
What I've always appreciated about Halloween Hornite Singapore
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is that there they look locally to
see what is popular. In the past,
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they've even done hunted Houses based off
of the indie horror films, and
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they've had the local directors come in
that are there Singaporean directors. So I
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think, again, this is another
very smart use of IP. You know,
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I can't imagine that they have the
same budget as they're using for the
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Last of Us. But I think
this is again you're always looking for appropriate
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uses of IP. I think this
is a regionally specific, appropriate use for
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the context. That's what I do
well. And the thing that I not
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only the context but also the attendees. I mean, it's clear that they
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have really looked at who is their
audience, who are they trying to reach,
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or more importantly, I'm hoping who
they're trying to bring in that isn't
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coming and and selected IP that is
going to appeal to them. You know,
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It's it's fascinating to me too as
I as I start to view the
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world a bit more globally and I
get to travel a little bit more,
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and I get to what is really
hot in certain areas and and what isn't.
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So you know, when when you
talk about IP, and again I'm
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going to sound like a broken record
here, but when you talk about IP,
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find an IP that works for your
guests. And that doesn't mean that
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you have to get the largest IP
in the world. If you've got if
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there is a local or regional intellectual
property, or a local or regional folklore
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or a legend that you can play
upon or don't be afraid to go niche.
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Don't be afraid to go niche,
as long as it's understandable enough for
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a majority of your audience. Yeah, I always think of IP as a
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marketer because marketing is my core background
really, and I always think of because
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I'm always telling people over and over
and over. It be where your guests
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are already looking. You know,
that's the whole purpose behind marketing is to
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remind your custom It's be where your
customer is already looking and just remind them
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when they're ready to make a purchase. Right, And if you think of
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IP, it's I always think of
it in the same vein. It's like,
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it doesn't matter what your creative team
is really interested in. It matters
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what brands and what characters your target
audience, your ideal audience, spends time
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with. And I think that's that's
a big Again. We talked about it
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in the last episode when we talked
about Hornites and the Last of Us.
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But you know, a lot of
a lot of the critics don't understand the
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line with it still, you know, there's still a lot of christals on
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choosing that. And it's like,
well, if you look at it from
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the marketing lens, clearly, it's
like whenever you're doing a big move like
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that, you're trying to break into
a new audience. So it's at least
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for me, it's clear that they're
trying to break into It's like they've done
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that ven diagram and they're looking at
the gamers that could also come into the
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theme park overlap, and they're like, that's who we're targeting. We're targeting
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people with a strong sense of gaming, just like the new Minion stuff they're
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bringing in right a little bit,
you know, family areas there. I
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mean, that's it's it's it's anyway
IP selection marketing. Yeah, it's well,
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and it's and I think that I
think that with universal it is it
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is interesting simply because just like Disney
and and and parks that that are not
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just parks, parks that have IP
that that they're trying to keep alive or
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promote UM on in other levels and
other areas. I think part of the
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reason that that you know, last
week when we're talking about Last of Us,
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I think part of the reason that
it became all of a sudden popular
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is because now it's not just gaming. It's gaming, and it's television and
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it's you know, so I think
that there's I think you have to look
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at who the audience is. I
also think you have to look at who
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is going to benefit from bringing this
this IPEd to life UM because it does
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help it brings legitimacy to the live
experience and it read forces the video or
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gaming experience in a live way and
brings new breathes, new life into that
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side of the IP as well.
So again, find in selecting those ips,
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look first off at what your audience
wants and secondly, how can you
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create win win scenarios between the IP
holder and the park or the organization that's
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trying to implement it as part of
their experience. Okay, moving on.
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The next is really just I just
want to drop this as a quick announcement,
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but we have opening dates now for
Hella Scream and Tampa and Hella Scream
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in Orlando. They're both opening on
September eighth and going through October thirty.
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First, they've not announced their full
slate yet. Bush Gardens Tampa announced that
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they're going to have a new d
H. Baggers Circus of Fear show,
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but you know, I'm assuming it's
the same type of stage show that they
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usually do there. But just another
reminder, right, we're kind of like
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creeping up even you know, even
closer. It really is like if we're
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looking at the chart right now,
which of course I have a chart,
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but I'm not showing it right now. But you know, we've progressive,
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We've been tracking all this, but
of course I have charts, you know,
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Chris, we still have Nicky's Not
So a Scary Party, which is
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August eleventh, so we do have
that's the earliest opening right now, and
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then we fast forward to September first, which is Halloween Horror Nights in Orlando,
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and then then the next week it's
now becoming the second week in September,
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We're have Horror Nights in Hollywood opening, plus two Hall, the Screams
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and even some smaller independent attractions are
opening that early. And then by the
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next weekend, all the parks are
fully open. Everywhere. Everyone is opened
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by that next weekend except for Knots, which we talked about previously. But
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I mean, you're really getting people
being in the full swing of things by
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the second week of September. Even
a fear factory in Salt Lake City,
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our friend Spencer there is open second
weekend of September. So it's um again,
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just remind everybody this whole holiday shoulder
season thing is really like, how
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can we stretch the holidays into two
or three months? Well, and more
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of my more and more of my
clients because of what has happened. I
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mean again, I've been in the
industry long enough to remember when the fall
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season was considered a shoulder season.
It is not anymore. It is considered
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a high profit season. Now,
um, fall into fall into winter where
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more and more of my clients are
starting to look for stuff. Is what
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do we do January February? Now, ye, how do we keep you
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know, for the parks that are
that are year round? Obviously, what
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are we what are what can we
do to bring people in after the Christmas
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holidays? That's interesting enough, but
doesn't cost a ton of money because we've
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just really kind of shot our wad
on the on the Halloween and Christmas holidays.
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So what can we bring in in
January February because that is really the
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new shoulder season. Yeah, okay, well, let's back up a little
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bit. Look at I guess a
more macro trend disneland Forward. So Governor
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Gavin Newsom kind of did a presentation
actually during Pride Night, right before the
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first Pride Night about the Disland Forward
initiative. And you know, for a
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little context here, Disland Forward is
kind of the expansion. It's what they're
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labeling the expansion of the Disland Resort, and they've been trying to drum up
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support for this so they can kind
of get all the plans for this approved.
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And it seems like the next phase, of course, is showing the
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economic impact. And I just thought
it was interesting because they did partner with
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cal State Fullerton's WOULD Center for Economic
Analysis and Forecasting, and they put together
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this study, which is what they
were presenting before the Pride Night, and
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it showed that for every one billion
that Disney invest to expand its team parks
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at the Disland Resort, it's expected
to generate more than two hundred and fifty
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million annually in economic output and fifteen
million in tax revenue for the city of
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Anaheim, as well as four thousand
construction and two thousand ongoing operations, So
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six thousand and six thousand jobs plus
two hundred and fifty million in economic output
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and more than twenty million in tax
revenue. So it just kind of the
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other context I want to paint with
this is just think about the struggles citizens
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having in Florida and repeatedly how they
have said, we have plans in the
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tens of billions to still put investment
in here. I when you just look
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at these economic numbers. I mean, there's a reason that you know,
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the UAE is trying so hard to
make tourism work because really tourism like infrastructure.
355
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It's a type of infrastructure that can
be that can be revenue generating infrastructure.
356
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You know, it's not like it's
a type of infrastructure you want to
357
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invest in because it does it does
lead to more tax revenues and just more
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jobs for the area. So m
yeah, it's um And by the way,
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for those of you who who are
listening and do not believe that if
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Disney gets frustrated enough they can pick
up and leave Florida, well here's other
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states that Disney's already invested in,
already has a huge investment in. And
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you've got you know, the governor
now coming out and celebrating this kind of
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expansion. Careful Florida, you know
it's it's and I say that while I'm
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sitting here in Florida. And you
know, Philip, you are as well
365
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if you if you think that Disney
can't just decide to pull out, now,
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are they going to do it in
one fell swoop? Probably not,
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But are they going to continue to
make choices to go elsewhere if they are
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not welcome in the state of Florida
most likely. Yeah, just kind of
369
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keep that in mind, because it
would be a real shame, certainly for
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the state of Florida and even more
so for the city of Orlando to lose
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one of the two giant guerrillas that
are you know, keeping that keeping that
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city afloat. Now, I am
interested to see what's going to happen with
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Universal and how they're because they're right
now kind of flying under the radar for
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Epic. Yeah, and they're gearing
up for Epic and they're getting ready for
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you know, for that part.
Now, they could be tickled if Disney
376
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pulled out because that means they don't
necessarily have competition and yet and I haven't
377
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talked to anybody in uh in the
the Universal team or on the Universal team.
378
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Um, but they could also think, oh no, because anything that
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takes away um Orlando Appeal is going
to take butts out of their seats now
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it you know, obviously it will
help them with hotel stays, perhaps because
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people will will not do a day
trip to Universal while staying at a Disney
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property. Um. But yeah,
I it's a very complicated it's such a
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comp it's like there's too many variables, right. It's like kind of like
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you're looking at complex systems, right. Complex systems are very hard to predict.
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I think this is a pretty complex
system because there's so many inputs of
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how it's going to work out.
But I do think Universal is in classic
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Universal fashion. I don't think there's
much of a target, not not because
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of their quality, but just because
of the mystique. You know that the
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Disney brand carries with it in terms
of you know, the polished and whatnot,
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and you know, it's definitely something
they cultivate. And even looking at
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the Pride example, I mean he
gave this presentation like immediately before the Disney
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and Pride event. I mean it
was it was clear there was a parallel
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there, you know, and when
you look at Universal handling. We talked
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about this, but you know,
Universal did a Pride event this year,
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but their version was, oh,
we're going to partner with La Pride,
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the official La Pride, and let
them do it. It's really their event
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and they're handling it and they're doing
everything and we're just providing a venue.
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So you see the differences here where
it's like, you know, the I
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think they're staying on that. I
think they're they're being very careful of the
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line that they're treading in terms of
not wanting to step into any of those
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00:30:10.200 --> 00:30:12.119
puddles, and there's kind of like
let Disney deal with it. Yeah,
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00:30:12.240 --> 00:30:15.880
they're they're they're keeping their head down. I get it. I get it.
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Well, um, that is that's
it for what we've got to talk
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about this. Actually it's not.
We've got tons more to talk about,
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but that's as far as time.
So thank you again, so very much
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for for listening and or watching.
Um, I have discovered in my in
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my in my recent outreachings and travels
within the States now that I've been back,
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that there's a whole bunch of people
who don't know about our show.
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So if you are listening, if
you are listening, and you know our
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00:30:42.039 --> 00:30:47.440
show and you like our show,
don't think that everybody has the same the
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00:30:47.559 --> 00:30:51.799
same knowledge that you do. Please
share the green tag word because um,
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00:30:52.480 --> 00:30:56.240
I've been I've been spreading you know, more and more information about the show
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00:30:56.319 --> 00:30:59.880
out to people that I'm working with, and they're like, oh, I
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00:31:00.160 --> 00:31:02.359
love that, and then they'll come
back to me and say where have you
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00:31:02.440 --> 00:31:06.759
been? We're here, so please
help us get the word out as well
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00:31:06.880 --> 00:31:10.680
as you know our growing you know
video collections, etcetera, etcetera, etcetera.
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00:31:11.599 --> 00:31:14.960
So so tell somebody today that your
assignment this week is to tell somebody
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00:31:14.960 --> 00:31:18.920
about green Tag Theme Park in thirty
and if everybody does it and everybody listens,
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00:31:18.039 --> 00:31:22.240
we will double our listenership in one
week. That would be wonderful.
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00:31:22.640 --> 00:31:26.279
It would be great, would be
great anyway, on behalf of Philip Hernandez
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with Gantem Lighting and the Haunted Attraction
Network and myself Scott Swenson with Scot Swinson
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00:31:30.200 --> 00:31:33.640
Creative Development. This is green Tag
Theme Park in thirty and we will see
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00:31:33.680 --> 00:31:34.480
you next week











