Dec. 16, 2024

Control vs. Collaboration: How Disney and United Parks Are Re Shaping Guest Experiences

This episode explores how attractions balance control and collaboration to deliver better guest experiences.

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Disney Cruise Line’s newest ship, the Disney Treasure, is making waves with its IP-packed premium entertainment, like the Haunted Mansion Parlor, Tale of Moana, and Plaza de Coco dinner show. In essence, Disney is moving portions of the theme park experience onto their cruise ships, using a highly curated and controlled environment to deliver guest experiences that are no longer possible within the theme parks. Meanwhile, United Parks is taking the opposite approach by outsourcing elements of its food operations to C3, bringing recognizable brands like Umami Burger to their parks. This episode explores how attractions balance control and collaboration to deliver better guest experiences. Subscribe to our Patreon for weekly bonus episodes.

SOURCES

WEBVTT

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From our studios this week in Los Angeles and Tampa.

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This is green taggedt Theme Park and thirty. I'm Philip

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and I'm joined as always on my co host, Scott's Winston.

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Scott's Onwinson creat Development. This week, we're going to talk

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a little bit about the new Disney Treasure and then

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a little bit about the food changes happening at United Parks.

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I'm a little under the weather this week. So if

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my voice sounds odd, here we are, because it's.

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Your voice always sounds odd, Philip. It's true. We'll give you, uh,

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you know, we'll give you a bit of grace for

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your odd Tell you I appreciate that, Scott, thank you.

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We're there for you, Philip. We're behind you all the way,

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usually kicking most of the time, but we're behind you

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all the way.

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Well with that, I guess I don't know. I have

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nothing to say to that. Let's just jump into the

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first story.

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So I'm just gonna try to make you talk as

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much as possible so we can all make fun of

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your voice.

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Right, Well, I have like paragraphs to read.

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This is fun, okay, So here's Philip, who's going to

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read some paragraphs. Here we go.

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So I'm reading this article from Theme Park and Cider.

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But every news article or news agency in the industry

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covered the story this week about the Disney Treasure because

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it was preview week this past week, so you can

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find stories everywhere. I generally stick to the Parkingsider and

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Attraction's magazine because I know the folks there, you know,

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do pretty good job of trying to report, you know,

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in an unbiased manner. So I'm gonna read excerpts from

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Theme Parkingsider a story this week. It said Disney Treasure

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is the second and it's Triton class of ships, followed

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by the Disney Wish and the inaugural Sailor Into in

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twenty twenty two. For the Disney Wish, the Triton class

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will welcome its third ship with the debut of the

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Disney Destiny next year, followed by the yet to be

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named ship in that will sail from Japan by the

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end of the decade. So structurally, the Disney Treasure is

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the Wish's twin, but within the same deck plan as

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the Wish. The Treasure has reinforced some of the theme

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park components in the Wish. It has the Star Wars

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Hyperion Lounge, but it became the Haunted Mansion Parlor on

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the Treasure. That's the thing I'm most excited about, obviously,

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and it looks incredible. The Bayou Lounge became the Jungle

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Cruise themed Skipper Society. Even the defunct attractions got some

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love on the Treasure. The Wishes Keg and Compass here

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in the twenty thousand leagues end of the Sea themed

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periscope bar. The Treasure has a seven day voyages and

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the Wish had its three and four day which of

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course means that they have a little bit more entertainment

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on the Treasure to kind of compensate for the extra days.

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Leading the entertainment in the Walt Disney Theater on Disney

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Treasure is an all new musical production, Disney Tale of Mowana.

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Other shows will include the Beauty and the b Show

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that debuted on the Disney Dream plus the Disney C's

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The Adventure Characters Review that showed on the Wish. Also,

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as always, there's a sail away party on the upper

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deck to the the kick off the voyage. Okay, so

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just a few notes here. I've the Tale of Mawana.

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If you can see some videos on that ISx. It

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looks excellent and everyone that attended it seemed to say

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it was one of the best Disney shows ever done.

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It kind of combined state of the art theatrics, you know,

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with storytelling, but you can see they're using large scale puppets,

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they're using stage effects. I mean, this looks like this

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kind of the scale of a gone like a touring

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Broadway show or like a Vegas show. Kind of like

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it's like Awakening where there's there's great there's actors in singing,

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but there's also you know, puppetry and effects. So that

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looks incredible. That's so the things I'm hearing from the

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ship as the best experiences would be that the tail

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of Mawana. Also the bars, like the Haunted Mansion parlor

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looks incredible, and of course on the Mansion fans are

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going wild for it. And also the hyper the the

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other the other bar in the area, and the twenty

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thousand leagues in at the sea. People love that, but

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it's just it seems like they're fabricated really well. And yeah,

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the extra entertainment. So Scott, what do you.

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Think, Well, I know, I mean I think that this

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is this is again, what Disney has done so well

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for so many years, and that is, let's take a

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basic structure. Let's take a template and make it unique

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for each time they unveil it. So you know, it's

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not uncommon for cruise lines to do classes of ships.

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I mean, anybody who's been on any cruise ship knows

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that there is pick a cruise line and there is

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a class of ships. So they build, you know, they

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contract to build three, four, five, six ships, all with

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the same basic deck plan. But what Disney seems to

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be doing here that I find unique and interesting is,

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first off, as Philip has mentioned, they're they're changing out

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the theming in some of the in some of the

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bars or pubs or clubs. And when we say bar,

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you know, for those of you who haven't been on

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a cruise ship, that doesn't necessarily mean just for adults.

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That is a place on the ship that you can

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gather and quite often these pubs, bars, et cetera are

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things you actually even walk through in some cases that

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you have to walk through to get to other parts

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of the ship. So so let's not get too hung

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up on the fact that their bars or pubs or whatever,

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because they are very family friendly on most ships and

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certainly on the Disney cruise lines. It's something that families

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could enjoy together. So by changing up by keeping the

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same basic template or deck plan and changing up the theming,

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one of the things that's really smart is it encourages

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people to do multiple cruises or sale on multiple Disney ships.

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So it's like, oh, we love the ship, but you know,

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we'd really like to see the Haunted Mansion lounge, or

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we'd really love to see the Skippers Club from Jungle

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Cruise or whatever. So and the fact that I find

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it very interesting the fact that the Star Wars and

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the Haunted Mansion are not on the same ship, because

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I would venture to say those are two of the

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most I won't even say popular, those are two of

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the brands that people who are Disney fans are most

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rabid about. That they want to consume everything they possibly

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can for those two brands, and the fact that they're

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on two different ships is such a smart business move

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in my mind, because it means that they're going to

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do both ships. Another thing that reinforces this idea is

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the fact that the Wish was doing three and four

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days out of Canaveral and the treasure is doing seven days,

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so you can get people started on a three and

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four day and families will go, oh, we had so

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much fun, Let's do a seven day and instead of

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jumping ship every pun intended, instead of jumping ship to

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a different brand, they can now do that on the

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Disney brand. And my guess is they had already seen

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that happening and the fact that they do. You know,

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they do a four day cruise on a Disney ship

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out of Canaveral and then decide, well, gosh, we want

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to come back and do a longer ship or a

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longer cruise with our family, but Disney doesn't offer one.

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So you know, how do we make that happen? And

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now you can do it within the Disney brand, so

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it makes total sense. One of the things too, that

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I'm glad to hear that they're leading into is the

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entertainment as an entertainment company. Other I am I am A,

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I am A Well, I've been on many, many, many

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cruises I've worked for I worked for Viking for a

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couple of months, so I've been on a lot of

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different ships. And one of one of the things that

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usually ends up, in my opinion, sort of dragging down

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the cruise experience is the quality of the main stage

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entertainment on the ships that I've gone on. Viking actually

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no longer has main stage song and dance shows. They

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now focus on individual artists as well as as well

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as educational programming throughout Europe, so that you can find

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out you can go to the theater, but you find

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out there's a for example, there's a cooking demonstration or

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a gaucho demonstration, or something about the country that you're

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either going into or coming out of, which I think

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is a really cool model. They also target adults, but

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with with Royal Caribbean and Carnival, two of the cruise

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lines that I've been on the most. The song and

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dance shows are not to be negative towards the people

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who put them together, not to be negative towards the cast,

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but they are far more focused on flash and trash

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than they are on a good storytelling, and one of

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the things that Disney has always prided itself on is

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good storytelling. So I'm excited that people are likely because

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I had heard the same thing Philip. I had heard

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a lot of really positive things about the tale of

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Mohana that seems to be setting a new benchmark for

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production shows, musical production shows at sea and even musical

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production shows for Disney, is what I've heard. So we'll

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see how that continues to play out. I will be

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completely honest, and maybe it's because of my demographic, but

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Mohana is not the brand that I am most interested in,

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mainly because the movie didn't resonate with me. But I

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was well into my senior adulthood when it came out.

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So I'm I'm glad to see that that we're getting

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some some diversity in the in the heavy hitters, and

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and I'm glad to see that they're continuing to support

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it because Mahana is everywhere. You know, Mahana seems to

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be the new the new girl.

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I guess, well, I mean, Mahana too just came out,

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so I exactly this is the plan on purpose. I

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think it was done kind of to to reinforce that

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you know, you mentioned the entertainment. Also, what's what's different

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about this one too, is that you know, they they

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have the rotating dining on the Disney cruises, and they

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have the little themed restaurants, and you kind of rotate

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through them, and two of the restaurants are the same,

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but the third one, the Frozen one, was replaced in

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the Disney Treasure and it's replaced by the Plaza Deve Cocoa,

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which apparently has like a dinner show that happens, you know,

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while you're eating, and they do, uh, they have the

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characters from Cocoa that come out and they kind of

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they sing all you're eating and around your supper. So

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I think, again underscoring what you're saying about the live entertainment,

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you know, that's I'm not sure if other cruises do that,

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but it looks from the videos I've seen here on

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the Disney Treasure, it seems like a fun show that's

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almost like in the round, like you know, you're there's

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like a you know, stages around the dining area and

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so people were just like walk up down them and

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sing around, which looks really fun.

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Well, and I will say that, you know, when it

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comes to theming different lounges and bars, that is something

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every cruise line does, you know. The car I was

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on the two years ago, three years ago, two or

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three years ago, I was on the Carnival Marti Gras

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and you know, even even on carnival cruise ships, and

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this was after Marty Graus had been well it's it's

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named after a ship that was their first ship and

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is now a gigantic behemoth of a ship. But even

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their different bars were themed in very very different ways

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to again provide a sense of variety. And I think

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that's something that Disney has done with their rotating dining rooms.

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I think it's something that they have done with ways

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to incorporate their brands. I think that, you know, when

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it comes to multi level branding, Disney has really always

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been the precursor. Universal is excellent at it, but I

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think Disney is getting is still the granddaddy as far

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as making certain that what you see in the movies

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and what you see in the theme parks, and what

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you see on the cruise ships and what you see

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on television specials and what you see on the merchandise

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is all parallel, is all connected, so it's not anything

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out of the ordinary. And they just keep reinforcing, you know,

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even down to the concept of hidden mickeys, which I'm

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sure the ship has. I haven't seen any, but I'm

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sure it does, even down to hidden mickeys to continue

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to reinforce the Mickey Mouse brand, which you know is

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obviously one of the oldest brands they have in their stable.

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So yeah, when it comes to when it comes to

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finding new ways to reinforce the brands, this is just

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another example of how Disney does it really well. Yeah.

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Something you know I thought was interesting about it is

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I have heard for a while, and of course I'm

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not sure that I think this is subjective, but it's

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just an interesting thing where I've heard for a while

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from folks that do cruises and that also do parks.

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In the whole they do all these different items, and

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they're kind of saying that, like the cruise experience is

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still the classic Disney experience. Like this, the cast members

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have the time with you to be able to do

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what traditionally they were able to do, which is to

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be good cast members, right versus the parks, which are

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a little bit of a hot mess, and you know

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increasingly now that you need to use your your phone

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to plan the entire day. I mean, it's really like

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the whole thing is total and it's starting to I

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think strain. You know that the park experience is starting

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to get strained, but so I've heard a lot of

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people saying that there it's almost like they're trying to shift,

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like on a macro sense, where like the cruise is

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becoming more of what the park experiences were, which is

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like a you know, funneling people. Because I believe it's

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it's some people people argue it's cheaper if you're going

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to take your you know, your family onto the parks

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or not. But I think for smaller families, I think

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it's still more expensive to do the cruise versus the

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theme park. But it depends on how many kids you

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have in the whole situation, but it could be cheaper.

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But and I would say, and I would say, this

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is really the third shift, because I think the first

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shift was the parks are the place to experience the

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best guest service. Then in my opinion, that guest service

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shifted to the resorts, certainly here in Florida. Yeah, shifted

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to all of the many resorts where you really got

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that special treatment, that special touching. And now it has

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shifted to the cruise lines. And if you think about it,

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you know you have a captive audience in a cruise yep.

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You know you've got you're you're seeing the same people

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over and over and over again, so you can actually

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you can actually make as a as a cast member,

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excuse me, as a cast member, as a crew member,

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you can actually make those relationships, build those relationships. And

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I'm sure they're encouraging their crew to recognize people and

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start calling them by name, and you know, all all

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that kind of wonderful fun stuff. They do that on

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all cruise lines, or at least all I've been on.

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But you know, Disney, like I said, is just known

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for it. Plus they have the reinforcement of the brands,

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the various ips, so yeah, well yeah, And people may

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be wondering, why are we talking about a cruise line

281
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so much on a show that's supposedly about theme parks

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and attractions, But theme parks and cruise ships. It's not

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just because it's Disney. They're coming more and more together.

284
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I would not be surprised if in the not too

285
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distant future there isn't an all inclusive theme park experience,

286
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So we may see that very shortly. I mean, just

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even down to the fact that I mentioned the Marti Gras.

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The Marti Gras has a roller coaster on it. You know,

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they have rides on them. Now they have shows on

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them now, I mean like big spectacle shows they're doing.

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They've tested on a couple of cruise lines. They've tested

292
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drone shows on a couple of cruise lines. They've tested fireworks.

293
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Disney does fireworks. They fire them off of a barge

294
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that they float out behind the ship. So you know,

295
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there's there's all kinds of elements that are crossovers, and

296
00:15:05.919 --> 00:15:08.360
the Vinn diagram is getting more and more overlap between

297
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theme park and and they've always shared performers. They've always

298
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shared live performers.

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So well, yeah, I guess I was just going to

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finish off with that. Was kind of my point is

301
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that it's almost like they are, especially with the nod

302
00:15:20.360 --> 00:15:22.960
to the ips that are also like you know, integrated,

303
00:15:23.000 --> 00:15:24.960
like you're mentioning, but they're also yps that are heavily

304
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popular in the park. So it's almost like they are

305
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trying to make it like an alternative theme park experience

306
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where except in this case, you have guaranteed seating you know,

307
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at the restaurants that have you know, that are that

308
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relate back to the park. It's like, you know, when

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you're going to the parks It's like, you know, you're

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sitting there and you're you're trying to book your dying

311
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reservations and you miss all this. It's like all this

312
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stress that you have to put into trying to get

313
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the reservations, but here they have these dying experiences with

314
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you know, similar themes, similar theming and shows, but you're

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guaranteed a spot and then same thing you're you don't

316
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have to try and get a line, get in a

317
00:16:04.639 --> 00:16:06.679
line to try and catch a show. You're you know,

318
00:16:06.879 --> 00:16:10.759
they're seating for you there. So it's it's an interesting thing,

319
00:16:10.840 --> 00:16:12.919
especially when the themes are so close, you know, the

320
00:16:14.039 --> 00:16:15.679
all these things. There's stuff you can experience in the

321
00:16:15.720 --> 00:16:17.399
parks as well, but now you can experience them here.

322
00:16:17.840 --> 00:16:20.320
They did have a drone show for the media. I'm

323
00:16:20.360 --> 00:16:22.080
not sure if it's going to be a permanent drone show,

324
00:16:22.080 --> 00:16:23.559
but there was a drone show on this for the

325
00:16:23.600 --> 00:16:27.120
media preview. So yeah, it just seems like they are

326
00:16:27.279 --> 00:16:28.720
trying to make it a microcross them.

327
00:16:28.600 --> 00:16:30.759
And I think that it's interesting now that that because

328
00:16:30.799 --> 00:16:32.159
part of the reason that they only did three and

329
00:16:32.200 --> 00:16:33.840
four day is they would hope that when people came

330
00:16:33.840 --> 00:16:36.000
to Florida, when they came to Canaveral that they would

331
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spend time at the parks as well. But now with

332
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the seven day it sounds as though, I mean, it

333
00:16:44.159 --> 00:16:46.480
appears as though they're starting to have more confidence in

334
00:16:46.519 --> 00:16:48.000
the fact that no, they can just make what they

335
00:16:48.000 --> 00:16:49.919
need to make off a guest coming down for the cruises.

336
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And perhaps that is because the parks don't, you know,

337
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can't really handle a whole lot more based on the

338
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way that they're being run, they can't handle a whole

339
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lot more, and it gives a different experience for guests

340
00:17:01.559 --> 00:17:03.559
like me who don't want to plan out their day

341
00:17:03.559 --> 00:17:04.039
on their phone.

342
00:17:04.160 --> 00:17:09.880
So, yep, yep, interesting, Okay, moving on. Our next story

343
00:17:10.200 --> 00:17:12.720
has to do with new food coming to United Parks.

344
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So C three is collaborating with United Parks and Resorts

345
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to offer food at some of its thirteen venues. C

346
00:17:19.119 --> 00:17:22.039
three owns about forty quick service concepts, including Crispy Rice,

347
00:17:22.200 --> 00:17:26.640
Mommy Burger, and Sam's Krispy Chicken. The two companies tested

348
00:17:26.640 --> 00:17:29.359
the collaboration in October with the C three pop up

349
00:17:29.400 --> 00:17:33.319
called Toma during Bush Garden's holl the Scream. Toma will

350
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return for Bush Gardens Christmas Town event that runs for

351
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January fifth. Other C three brands include Mommy Burger and

352
00:17:39.119 --> 00:17:43.640
breakfast Burrito concept whoever Rito will launch at SeaWorld Orlando.

353
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SERIALD San Diego currently launched a Whoaverito as well. United

354
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Parks will operate the brands, with C three providing product

355
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and recipes. So United Parks it sounds like they're operating

356
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them and doing the I guess the menu ordering and

357
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fulfillming that kind of thing, but SE three is providing

358
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the product and the recipes. Food will be packaged for

359
00:18:03.880 --> 00:18:06.000
grab and go for C three. The deal will help

360
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expose its brands to a wider audience. Of course, to

361
00:18:08.319 --> 00:18:10.839
the theme parks. That gives them food and it gives

362
00:18:10.839 --> 00:18:14.599
them access to different food options. Theme parks are the

363
00:18:14.640 --> 00:18:17.279
latest addition to SEE three's a multi prommed business approach,

364
00:18:17.480 --> 00:18:20.599
which also includes a brick and mortar restaurants, food halls,

365
00:18:20.680 --> 00:18:24.359
a mobile app that recently acquired Kitchen United and Next

366
00:18:24.400 --> 00:18:30.039
Byte businesses, and in flight meals. So this is interesting

367
00:18:30.119 --> 00:18:33.000
because to me, I think overall it's a good move,

368
00:18:34.079 --> 00:18:37.720
but it's only a good move because United Parks can't

369
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manage their own food Like it's one of those things

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00:18:40.599 --> 00:18:45.920
where it ideally you would have your food in house,

371
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as we've talked about, because not only is it a

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00:18:48.599 --> 00:18:51.039
helps you for margin, but allows you to create extended

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opportunities for different seasonal events and brands and blah blah

374
00:18:54.200 --> 00:18:58.720
blah blah blah. But you know, if you can't manage

375
00:18:58.759 --> 00:19:00.160
it or or you know, if you want to put

376
00:19:00.160 --> 00:19:03.359
your attention on other items, then it is much smarter

377
00:19:03.799 --> 00:19:05.920
to bring in something like this. It's going to prepare

378
00:19:05.920 --> 00:19:08.440
the food and do a partnership than it is to

379
00:19:09.279 --> 00:19:11.440
I mean, I don't know. I keep going back to

380
00:19:11.480 --> 00:19:14.880
the Six Flags example, where here at Magic Mountain during

381
00:19:15.240 --> 00:19:17.200
one of the food festivals, you know, their food vestal

382
00:19:17.240 --> 00:19:19.920
items where mostly stuff you could buy from Costco or

383
00:19:19.960 --> 00:19:22.519
Sam's and just kind of like they plated them and

384
00:19:22.559 --> 00:19:26.839
put them out there, right, So it's like it depends

385
00:19:26.880 --> 00:19:29.519
on your capability, right, and it certainly takes less staff

386
00:19:29.559 --> 00:19:34.559
members and less creativity to partner with a brand. So

387
00:19:34.599 --> 00:19:36.160
it's like, you know, you're just kind of doing a

388
00:19:36.720 --> 00:19:41.000
midway outsourcing to a food brand. And of course people

389
00:19:41.119 --> 00:19:43.920
should recognize it, right, like Mahom Burger is pretty big.

390
00:19:44.000 --> 00:19:47.119
So in theory, it's better for the guests because they

391
00:19:47.119 --> 00:19:49.119
recognize the food brand and they know what they're going

392
00:19:49.200 --> 00:19:51.680
to expect, and it's a level of quality that you

393
00:19:51.759 --> 00:19:55.000
can't guarantee at the park. But it's kind of a

394
00:19:55.039 --> 00:19:57.440
little bit like a step backwards in a way to me.

395
00:19:57.640 --> 00:20:00.200
But I think it's it's necessary if they know they

396
00:20:00.240 --> 00:20:03.599
can't fulfill it. And I almost wish that six Flags

397
00:20:03.720 --> 00:20:06.519
would do the same thing with a larger partnership and

398
00:20:06.599 --> 00:20:08.599
roll it out where. You know, I'm tired of the

399
00:20:08.799 --> 00:20:12.119
like chicken fingers you buy at Costco that they just

400
00:20:12.119 --> 00:20:17.319
like reheat basically in the kitchens. So anyway, what do

401
00:20:17.319 --> 00:20:17.519
you think.

402
00:20:18.079 --> 00:20:21.039
I think it's actually the pendulum swinging back because you

403
00:20:21.079 --> 00:20:24.079
mentioned six Flags specifically, there was a time at six

404
00:20:24.119 --> 00:20:26.079
Flags Great America, which is the part that I went

405
00:20:26.119 --> 00:20:29.680
to when I was a kid, where almost everything in

406
00:20:29.839 --> 00:20:36.400
the food space was a franchise basically was a recognized brand.

407
00:20:37.000 --> 00:20:39.279
They then took it back in house, and now they're

408
00:20:39.279 --> 00:20:41.400
going back out. This is this goes on in the

409
00:20:41.400 --> 00:20:45.359
theme park industry in so many areas. They'll all of

410
00:20:45.400 --> 00:20:47.519
a sudden, it looks good on paper that we should

411
00:20:47.640 --> 00:20:50.000
we should take it in house because we're spending so

412
00:20:50.079 --> 00:20:52.599
much money on X Y, and Z. Then they'll go

413
00:20:52.680 --> 00:20:54.559
for a while and then they go. Then the guest

414
00:20:54.640 --> 00:20:56.920
comments come back that say, we need more variety, we

415
00:20:56.960 --> 00:20:58.960
need more change up. In order to do that, to

416
00:20:59.000 --> 00:21:01.960
do that cost efficiently, you have to partner with you know,

417
00:21:02.079 --> 00:21:06.240
something like C three, which has multiple brands, has multiple

418
00:21:06.240 --> 00:21:11.880
products that they can change out quickly, regularly. It's no different,

419
00:21:12.319 --> 00:21:15.839
you know, it's no different than It's no different than

420
00:21:15.880 --> 00:21:18.559
basically eating at an airport. You know, you have to

421
00:21:18.599 --> 00:21:22.319
recognize that the TGI Friday sorry bad example, because they're

422
00:21:22.319 --> 00:21:26.680
closing lots of stores. Some of the restaurants, the Chilis

423
00:21:26.720 --> 00:21:30.079
that you eat at at at an airport is not

424
00:21:30.160 --> 00:21:32.920
necessarily run by Chili's Corporate. In fact, chances are very

425
00:21:32.920 --> 00:21:36.039
good it's franchised by a different organization which runs all

426
00:21:36.079 --> 00:21:38.839
the restaurants in that airport. This is the same idea

427
00:21:38.960 --> 00:21:41.640
only in a theme park. And I'm not certain that

428
00:21:41.680 --> 00:21:43.880
this hasn't been done. In fact, I'm pretty certain it

429
00:21:43.880 --> 00:21:47.960
has been done before in other parks, and the time

430
00:21:48.000 --> 00:21:51.160
has come to swing back. I'm excited that it's happening

431
00:21:51.359 --> 00:21:57.720
at United Parks and resorts because the one thing that

432
00:21:57.799 --> 00:22:00.640
has always disappointed me, even back in the days that

433
00:22:00.680 --> 00:22:04.119
I worked for Bush Gardens is the food. When it

434
00:22:04.200 --> 00:22:07.599
was good, it was excellent, but it wasn't consistent and

435
00:22:07.640 --> 00:22:10.119
that was very difficult for the parks. To your point, Philip,

436
00:22:10.119 --> 00:22:13.000
it was very difficult for the parks to manage. So

437
00:22:13.079 --> 00:22:14.920
there was there was the ability to do it, but

438
00:22:15.039 --> 00:22:18.920
not necessarily the I don't know whether it was financial

439
00:22:18.960 --> 00:22:21.359
support or whether it was staffing or training or whatever

440
00:22:21.680 --> 00:22:25.319
to make certain that it was consistent throughout when you

441
00:22:25.359 --> 00:22:29.240
franchise like this, because that's exactly what this is. When

442
00:22:29.240 --> 00:22:32.960
you franchise like this, there is a second set of

443
00:22:33.000 --> 00:22:37.119
eyes to keep an eye on the quality. You're getting

444
00:22:37.359 --> 00:22:42.279
the same product that you could get at any you know,

445
00:22:42.480 --> 00:22:46.079
any of the C three concepts, and all the parks

446
00:22:46.119 --> 00:22:50.400
have to do is follow the instructions. It's it's going

447
00:22:50.440 --> 00:22:53.319
back to your going back to your costco example. It's

448
00:22:53.680 --> 00:22:58.400
like that, actually, except except the directions aren't coming from

449
00:22:58.519 --> 00:23:03.799
a frozen prepackage retailer. They're coming from an actual restaurant concept.

450
00:23:04.319 --> 00:23:08.039
So I think it's I think it's a wise move.

451
00:23:08.079 --> 00:23:11.279
I mean, I'll even go going back a thousand years

452
00:23:11.400 --> 00:23:14.160
when we first started doing Viva la Musica and we

453
00:23:14.200 --> 00:23:18.640
wanted to add Latin different types of Latin food in

454
00:23:18.680 --> 00:23:20.920
the Tampa Bay area. You have to be very careful

455
00:23:20.960 --> 00:23:25.200
about that because the Latin X community is very particular

456
00:23:25.200 --> 00:23:26.799
about what they eat. So what we did is we

457
00:23:26.839 --> 00:23:33.559
actually went to a local, a small local chain for empanadas,

458
00:23:34.000 --> 00:23:37.160
and we got them to do all the empanadas. We

459
00:23:37.160 --> 00:23:39.519
put their name on the on the booth. Yes, they

460
00:23:39.519 --> 00:23:41.559
were sold by our people, they were served up by

461
00:23:41.599 --> 00:23:45.480
our people, but all the product and the and the

462
00:23:45.519 --> 00:23:50.440
recipes came from this local empanada group and they sold

463
00:23:50.519 --> 00:23:52.400
like well, I want to say, like hotcakes, but no,

464
00:23:52.440 --> 00:23:57.039
they sold like empanadas. And then of course two years

465
00:23:57.039 --> 00:23:59.079
after they said, well, we can do the same thing

466
00:23:59.079 --> 00:24:00.480
if we take it in house and it will save

467
00:24:00.559 --> 00:24:03.599
us money and more money goes into our pocket. Yeah.

468
00:24:03.880 --> 00:24:06.599
So it's it's a it's a pendulum thing that goes

469
00:24:06.599 --> 00:24:09.279
back and forth, and it's like, well, outsource will insource,

470
00:24:09.279 --> 00:24:11.680
will outsource will insource, and this has happened in theme

471
00:24:11.720 --> 00:24:13.599
park for years. Yep.

472
00:24:14.519 --> 00:24:17.160
Well, it's funny you mentioned that because that I mean

473
00:24:17.160 --> 00:24:19.960
that that's what they had been testing during because the

474
00:24:20.440 --> 00:24:22.480
Toma brand is an empanada brand, so that's what they

475
00:24:22.480 --> 00:24:26.279
were actually testing in Tampa at Hallas Cream this year

476
00:24:26.559 --> 00:24:29.119
to before they did this was that so it sounds

477
00:24:29.119 --> 00:24:31.799
like the same exact thing where they literally were getting

478
00:24:32.000 --> 00:24:35.519
the ampanadas from this from this place and then just

479
00:24:35.559 --> 00:24:36.759
selling them in the park, you know.

480
00:24:36.799 --> 00:24:39.440
And right, and the other thing I want to point

481
00:24:39.440 --> 00:24:40.880
out here too that I think is something that we've

482
00:24:40.920 --> 00:24:43.240
said many many times. I know I've said many many times.

483
00:24:43.240 --> 00:24:44.519
I think we've said it on the show as well.

484
00:24:45.079 --> 00:24:47.519
When you're doing seasonal festivals like a Hollow Scream or

485
00:24:47.559 --> 00:24:50.519
a Christmas Town, it is a perfect opportunity to do

486
00:24:50.680 --> 00:24:53.000
short run tests for this kind of thing that can

487
00:24:53.039 --> 00:24:58.440
eventually be expanded into the parks. The again, perfect example

488
00:25:00.039 --> 00:25:01.920
years ago when we first gosh I sound old, but

489
00:25:01.960 --> 00:25:05.079
twenty five years ago, when we first started doing Hallow Scream,

490
00:25:05.240 --> 00:25:08.160
the very first Turkey leg was sold in the Bush

491
00:25:08.160 --> 00:25:10.400
Gardens Park during Hallow Scream, and we did it as

492
00:25:10.440 --> 00:25:12.440
a test, and we did it as a test out

493
00:25:12.440 --> 00:25:16.960
of necessity because people had a limited time to get

494
00:25:16.960 --> 00:25:19.400
through all the haunts and we wanted them to He

495
00:25:19.480 --> 00:25:21.519
wanted them to serve something that was grab and go,

496
00:25:22.160 --> 00:25:25.480
and at the time there was reticence to it. There

497
00:25:25.519 --> 00:25:29.359
was concern about it because they didn't want to take

498
00:25:29.400 --> 00:25:32.160
away from a full sit down dinner, and we said, well,

499
00:25:32.200 --> 00:25:34.119
guests don't have a chance for a full sit down dinner,

500
00:25:34.160 --> 00:25:36.039
so you either give them something to grab and go,

501
00:25:36.319 --> 00:25:40.079
or your popcorn sales go up, and that's not going

502
00:25:40.160 --> 00:25:43.359
to help you much either. And to my knowledge, to

503
00:25:43.400 --> 00:25:45.279
this day, you can still get turkey legs on a

504
00:25:45.319 --> 00:25:48.720
regular basis at a Bush Gardens park, so it's a

505
00:25:48.759 --> 00:25:50.000
great opportunity to test.

506
00:25:50.480 --> 00:25:52.480
I think it's a great opportunity to test. And to

507
00:25:52.519 --> 00:25:56.920
be clear, I believe ultimately the best option is for

508
00:25:56.960 --> 00:26:01.000
the park to do the food themselves. However, I acknowledge

509
00:26:01.000 --> 00:26:03.720
that a lot of attractions, parks and attractions of all

510
00:26:03.759 --> 00:26:06.759
sizes really just can't do that anymore.

511
00:26:06.799 --> 00:26:06.839
So.

512
00:26:06.960 --> 00:26:09.559
I mean, we've been talking about the staffing issues since

513
00:26:09.680 --> 00:26:14.000
twenty twenty and they haven't really gotten better. Honestly, it's

514
00:26:14.000 --> 00:26:16.559
been four years and we're still seeing staffing issues. And

515
00:26:16.599 --> 00:26:18.960
the thing is, it's harder to staff food and beverage

516
00:26:18.960 --> 00:26:21.519
than I think people think if you haven't worked in it.

517
00:26:21.640 --> 00:26:25.240
You know, I went through chef school, I worked in kitchens.

518
00:26:25.960 --> 00:26:29.160
It is not I would argue, because I've worked in

519
00:26:29.200 --> 00:26:31.480
theme park operations as well. I would actually argue that

520
00:26:31.519 --> 00:26:34.920
it's harder to staff those food and beverage locations than

521
00:26:34.920 --> 00:26:38.279
it is actually to staff like a turnstile type of thing.

522
00:26:40.200 --> 00:26:42.920
And I would say things you don't think about, you like,

523
00:26:42.960 --> 00:26:44.400
it's one of those things where you think it's easy,

524
00:26:44.960 --> 00:26:47.480
but it's not in reality, and it's hard work. You know,

525
00:26:47.519 --> 00:26:50.200
it's demanding work. Even if you're just washing dishes, you know,

526
00:26:50.279 --> 00:26:53.599
it's hard work. And it's it's one of those things

527
00:26:53.599 --> 00:26:56.640
where like the difference of the job is like it's

528
00:26:56.680 --> 00:26:59.079
like you should be working constantly even if you're just cleaning,

529
00:26:59.279 --> 00:27:01.240
you know, versus you're just kind of taking stuff that

530
00:27:01.240 --> 00:27:04.440
comes up. So plus it's you know, it seems it

531
00:27:04.519 --> 00:27:07.079
sounds easy to reheat stuff, but if someone's never done it,

532
00:27:07.119 --> 00:27:09.599
if this is like a kid who's never done anything

533
00:27:09.640 --> 00:27:11.759
like this before and they're not sure how to check

534
00:27:11.799 --> 00:27:14.839
for the proper temperatures for the safety stuff, and they

535
00:27:14.880 --> 00:27:16.720
had don't have their serf safe licenses and all that,

536
00:27:16.759 --> 00:27:19.759
I mean, it's it's more complicated than you would think

537
00:27:20.279 --> 00:27:23.319
to put this together, you know. And so I actually

538
00:27:23.359 --> 00:27:24.759
think if you don't have the staff for it, and

539
00:27:24.799 --> 00:27:26.720
I think a lot of parks and attractions right now

540
00:27:26.759 --> 00:27:29.079
do not have the staff. Like here's what I would say,

541
00:27:29.559 --> 00:27:32.640
I would rather you focus your staffing on the entertainment

542
00:27:32.960 --> 00:27:37.240
and buy and resell food, then try and staff everything

543
00:27:37.359 --> 00:27:38.839
and then get everything mediocre.

544
00:27:38.920 --> 00:27:42.039
Well, and let's be honest, the vast majority, the vast

545
00:27:42.119 --> 00:27:46.319
majority of smaller parks, not you know, not the well

546
00:27:46.559 --> 00:27:48.240
we used to say the Big three, but not the

547
00:27:48.279 --> 00:27:53.599
Big four, whatever, it is, the vast majority of zoos, aquariums,

548
00:27:53.680 --> 00:27:58.359
smaller theme parks outsource their culinary completely. They use an

549
00:27:58.359 --> 00:28:02.599
outside they use an outside vener to do absolutely everything.

550
00:28:02.759 --> 00:28:07.960
They pay them to be there. They pay them, you know,

551
00:28:08.039 --> 00:28:10.880
they they go through a process, they go through a process,

552
00:28:10.880 --> 00:28:14.160
and they usually get a rev share in most cases.

553
00:28:14.200 --> 00:28:17.960
So you know, if you're I can, I can say

554
00:28:17.960 --> 00:28:20.240
eighty percent of the time, at least eighty percent of

555
00:28:20.279 --> 00:28:21.920
the time, if you're at a zoo or an aquarium

556
00:28:22.000 --> 00:28:24.400
and you go and have a meal, the aquarium or

557
00:28:24.400 --> 00:28:26.920
the zoo had absolutely nothing to do with that staffing.

558
00:28:27.640 --> 00:28:32.400
It was an outsourced company, an outsourced organization. And you know,

559
00:28:32.480 --> 00:28:34.960
even the big boys have done this in the past.

560
00:28:35.480 --> 00:28:41.920
The the the the the what's the the orange whip

561
00:28:42.160 --> 00:28:46.799
thing at Walt Disney World. The doll whip is dole.

562
00:28:47.160 --> 00:28:50.359
I mean, let's be honest, it's it's a sponsored thing.

563
00:28:50.480 --> 00:28:54.839
It's not that wasn't created inside Disney's Magic Kitchens. That

564
00:28:55.000 --> 00:29:00.839
was that's an outside sponsorship. So it's it's not uncommon,

565
00:29:00.839 --> 00:29:03.559
and even the large parks have done it. So this

566
00:29:03.559 --> 00:29:06.200
this seems like it makes It makes total sense to me.

567
00:29:06.519 --> 00:29:08.720
I think it's a good business move, and I think

568
00:29:08.759 --> 00:29:11.680
I don't even think it's necessarily that revolutionary. I just

569
00:29:11.680 --> 00:29:13.799
think it's another swing of the pendulum to come back.

570
00:29:14.119 --> 00:29:17.160
And I just like the fact that they're not they're

571
00:29:17.200 --> 00:29:20.480
not leaning into say like a Chili's for example, where

572
00:29:20.599 --> 00:29:24.559
they've got one food profile that they can that they

573
00:29:24.559 --> 00:29:27.960
can sell in all the parks. This provides variety, and

574
00:29:28.000 --> 00:29:31.599
it provides variety that, as we've said, can rotate based

575
00:29:31.680 --> 00:29:35.720
on tastes, based on popularity, based on event all kinds

576
00:29:35.759 --> 00:29:38.039
of things. Because you know, C three has a lot

577
00:29:38.079 --> 00:29:42.680
of different concepts, and I would guess, and I don't

578
00:29:42.720 --> 00:29:45.640
know this for a fact, but I would guess, knowing

579
00:29:45.720 --> 00:29:49.920
the the the San Diego Park, I would guess that

580
00:29:50.039 --> 00:29:51.759
waver Rito would do really well.

581
00:29:52.359 --> 00:29:54.920
Yeah, oh, yeah, yeah. Well, what I like about their

582
00:29:55.000 --> 00:29:58.240
choices is that they are grab and go kind of brands,

583
00:29:58.279 --> 00:30:00.559
you know that, like it's stuff that's easy to just

584
00:30:00.599 --> 00:30:03.880
like take over the thing. Also things that are easy

585
00:30:03.880 --> 00:30:05.960
to transport, that are easy to store, that are easy

586
00:30:06.000 --> 00:30:08.839
to keep warm or keep cool or preserve, and then

587
00:30:08.880 --> 00:30:10.240
easy to distribute.

588
00:30:10.319 --> 00:30:12.480
I mean, that's that's really easy to eat on the

589
00:30:12.519 --> 00:30:14.400
run if you choose to, so that you can enjoy

590
00:30:14.440 --> 00:30:16.519
the most of the park. Yep, yep, yep, yep. Well,

591
00:30:16.559 --> 00:30:19.640
hopefully you've enjoyed most of this episode because we're already

592
00:30:19.640 --> 00:30:22.839
out of time and we are Philip and I are

593
00:30:22.920 --> 00:30:27.920
just about to record Green Tagged Unhinged, and we may

594
00:30:28.359 --> 00:30:31.200
or may not get political in this episode.

595
00:30:31.240 --> 00:30:33.680
Oh yeah, see, we're going to talk about some some

596
00:30:33.759 --> 00:30:34.640
people and who.

597
00:30:34.559 --> 00:30:39.119
Don't fact check things. Anyway, if you are if you

598
00:30:39.240 --> 00:30:42.480
are part of the Patreon group that has the opportunity

599
00:30:42.480 --> 00:30:45.440
to come and join us for Green Tagged Unhinged, it

600
00:30:45.480 --> 00:30:48.119
will check in check in because I think I think

601
00:30:48.119 --> 00:30:49.880
it's gonna be interesting show. We may end up yelling,

602
00:30:49.960 --> 00:30:52.880
I don't know. And if you're not, go to Patreon

603
00:30:53.279 --> 00:30:57.039
find us green Tagged Unhinged. You'll find us there and

604
00:30:58.000 --> 00:31:00.440
so anyway, thank you guys so much. On behalf of

605
00:31:00.480 --> 00:31:02.319
Philip and myself. This is Green Tag Theme Park in

606
00:31:02.400 --> 00:31:03.880
thirty and we'll see you next week