July 10, 2023
Should attractions use the Threads app?
Threads, Meta's Twitter Rival, has had the best app launch is history by reaching 100 million subscribers in 5 days. But should your attraction be using Threads?
Threads, Meta's Twitter Rival, has had the best app launch is history by reaching 100 million subscribers in 5 days. But should your attraction be using Threads?
WEBVTT
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From our studios in Los Angeles and
Tampa. This is green tagged at Theme
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Park in thirty. I'm Philip.
He's Scott, and this week we're going
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to talk a little bit about Threads, Rogers the Musical, and what Disney
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is maybe getting right or wrong about
their app experiences. I don't know,
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Scott, have you heard about Threads? I mean, you're wearing some cool
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Threads today with rep But I mean, like I am, we the app
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Threads and I have and I have
and I have a brand new backdrop and
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everything. You know, it's it's
yes, I'm very textal right now,
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and I have my textile side going. But I have heard of Threads.
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I am probably one of the nine
people that has not joined. I do
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not have a Threads account yet,
but I am familiar with it. I
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know what it is. But because
of who you are, Philip, I
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know you know well, first of
all, you probably already have a very
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active accounts true, and secondly you
know everything about it. So go ahead
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and tell me, Philip, my
darling, what is the what's the story
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on Threads. I do have one
of the special badges that they gave out
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for people the first under three million
users, So there is that, okay,
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but yeah, So basically long Stray
short Threads is new Twitter. Threads
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is the Twitter competitor that was launched
by Meta, And basically it's kind of
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like stepping back in time a little
bit. Right now, it's a it's
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just launched, right so the functionality
is very stripped down. It's very fast,
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it's very clean, and basically it
looks pretty much like Twitter. You
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know, it's it's highlights texts.
You can upload videos and you can upload
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carousels of photos whatnot, but everything
is highlighted in the text is highlighted,
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so like, for example, as
on Instagram, where you're scrolling and you
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see the image first, right then
you see the caption, Threads is the
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opposite. You always see the text
first, and it's always kind of inlaid
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like a paragraph, and where you
see the text and then in late in
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it indented is the media if there's
media, So it really is looks like
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Twitter, feels like Twitter. There's
no dms yet, it's really just your
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posting threads. You're applying to threads
and whatnot. And the product manager at
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Instagram kind of has described it as
being more for public discourse, and he
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highlighted the fact that your replies are
kind of treated on the same tier as
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the original post itself, which is
what promotes kind of discourse versus the kind
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of the comment embed structure. And
you can see that. So like for
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example, when you're scrolling through on
Instagram, you might see a few comments
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from people, but they're definitely like
hidden. You have to like open up
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the post and read in and to
see all the comments. That's the opposite.
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This is the opposite model where you
really can see replies to big threads
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and you can expand them to see
more. So it's more focused on that
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discussion and type of thing. That's
that's what it's meant for. So it's
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also been the most successful product app
launch in history. It is at ninety
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seven million users as of this recording
right now, And just for context,
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it took Twitter five years to get
to one hundred million, and it has
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taken less than five days for Threads
to to reach ninety seven million, so
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it's very quickly kind of taking over. In fact, it has been growing
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so quickly that there have been outages
already on it just because of the I
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mean, like even Meta did not
expect it to be that successful. It's
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it's going very quickly. And I
think for context, the way you sign
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up is you use your Instagram account, So it's kind of like you're just
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pressing yes in a way, like
you're just going in and you're saying,
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yes, I want to install threads, and then you just kind of use
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your Instagram to create You can create
it without Instagram account, you can go
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around it. But what's making it
so easy to adopt is that that you
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can just go in and do that, and then they're linked together, so
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you can actually like get to somebody's
Instagram account from their threads and vice versa.
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So so it's making any and I
want to point out I want to
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point out that, you know that
is if we're going to compare apples to
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apples, that is the reason and
probably the sole reason that they have grown
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so quickly over five days. I
you know, we were we were chatting
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a little bit before the show,
and Philip was very very thrilled at the
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success of this, and I said, yes, but it's five days versus
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sixteen years. You know. The
even even in the press release they said
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they made allusion to the challenge is
not getting people to sign up. The
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challenge is getting people to continue to
utilize and continue to engage and continue to
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enact. And I think that you
know that is still that proof is still
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in the pudding. We still have
to wait to see. After five days,
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you cannot say that it is a
it is a smash long term success
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to great launch. There's no question
about that. It's a stellar launch.
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It's a record breaking launch. But
um, you know, you have to
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keep them continuing to be engaged.
And because it is so much like Twitter
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and Twitter, Twitter's numbers has been
have been going down. I'm curious to
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see what's going to happen. I
mean, obviously, it's the new thing.
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It's the new shiny thing, it's
the it's the the Pokemon Go,
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you know. Um and and do
people still play that anymore? They do,
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so, yeah, yeah they do, but it's not the ninety seven
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billion contrillion people that were playing it
when it first came out. Um,
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So it's I'm curious to see how
it stands. I'm not saying that it's
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not a successful launch. It's a
very successful launch. Um. What I
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am saying is we have to recognize
that the world does not end every news
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cycle, So we have to recognize
that this this is something that we're gonna
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have to keep an eye on as
it continues to move forward and to see,
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you know, how it grows and
how it expands. I think it
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does have a great leg up over
Twitter and the fact that it is just
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linked to everything meta, so you
know it's it's linked to your Instagram account
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and UM. But there are a
couple of challenges that I think people need
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to keep in the back of their
minds. At least I don't think many
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people have. UM. It is
very, very easy to join. You
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are absolutely correct. Some of the
negatives I've seen is it is damn near
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impossible to stop. You can you
can put your account on hold, but
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in order to delete your account,
you also have to delete your Instagram account.
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So UM as you're as you're logging
on, expect to have threads as
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lingering in the background, even if
you don't use it, UM lingering in
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the background as long as you have
your Instagram account. Now there is the
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possibility. Again I can't be a
mind reader, but there is the possibility
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that with threads, Instagram will become
less and less important, and it may
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go away. Who knows. Um, I'm curious. I am very very
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curious, because you know, Philip, you've you've talked about it too.
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You do a lot more in this
in this realm than I do. But
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even you say that, you know, the memes, the clip, it's
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the snips, the shortest possible bit
of content trends significantly higher than anything of
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any real well content. And so
I think that in that regard, it's
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probably going to be something that is
going to be very very popular. But
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on the flip side, my concern
is so many of the things on Instagram
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and even Facebook, for old people
like me, nobody reads it unless it's
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got a picture. And as you
say, this is text forward. So
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we'll see how this continues to trend. I don't know. I don't know.
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I just it's hard for me to
drink the kool aid after five days.
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It's hard for me to say this
is going to you know, reinvigorate,
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it's going to redefine what social media
is. And some people are saying
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that, and I don't. I
think that's really bold and I and I
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don't think it's accurate because quite honestly, they kind of said the same thing
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about my Space so, um,
well, I mean, to be fair,
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my Space did start things. I
mean my Space did, like did
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get the ball rolling on things right
like I like so I and Twitter got
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the ball rolling on things, and
Facebook got the ball rolling on things,
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and Instagram got the ball rolling on
things. But you know, is it
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going to be the be all and
end all? Time will tell? I
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think I do want to talk about
some of those items that you mentioned and
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have more of a conversation about it, because you know, I agree on
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your overall point in terms of like
it's new and we'll see, But where
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I differ in in in terms for
listeners on the show. My take on
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this would be you need to you
know, your social media team should have
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a plan for this now. I
mean you need you need to get started
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and make a plan for it.
That doesn't mean that you need to dive
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all in, one hundred percent hire
new people just to run your threats account.
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That does mean you need to talk
and make a plan about how are
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we going to be there? Are
we going to be there, How are
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we going to be there? What's
our voice going to be, what's the
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story, how are we going to
translate our brand? Story? Over to
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this thing. And I think that's
I would say you need to do that
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now. And that's because there's there
have been a lot of other Twitter competitors
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and none of them have been nearly
as successful, but none of them has
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been linked to already established that that
already, which makes it even more which
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I think, which makes it even
more critical. So why you need to
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have a plan for it? Like
I just think, um, and on
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some of the other items you mentioned, like, I think that well,
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let's let's talk about that one for
just a second. When you say you
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have to have a plan for it, how much different does the plan need
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to be than your Twitter your Twitter
plan? Why not just shift your Twitter
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plan too? Threats? That's a
great question. Um, I mean you
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make it sound like we have to
do invest in a whole if if threads,
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if Threads is going to be the
be all and end all that everyone's
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claiming it's going to be, which
it may be, I don't know,
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But if it is, why can't
you just shift? Why is it a
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we have to create something we have
to No, just take your take your
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messaging, take your voice that you're
using on Twitter, and move it to
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Threads. Yeah, so I actually
think that could work. Really honestly,
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I really do think that could work. I think that in a weird way.
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You know, you mentioned um,
you mentioned about the tech forward and
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the blah blah. I actually think
Twitter. So for those that have not
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been following Twitter, obviously, Twitter
has been having a lot of challenges,
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not just tech challenges, but they've
been having challenges. Of course with the
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new ownership at Elon, it's become
a sesspool. It's just really it's not
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it's people have been fleeing toward.
I mean, the timing of this was
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superb, like kind of like this
definitely will be a master class at some
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point in terms of how to launch
ABOUTCT whether or not it survives whatever.
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But in terms of the timing,
the launch they got perfectly. The timing
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was great, coming in right when
there was this, you know, they
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just imposed that character limit on accounts, you have to pay to read more
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tweets. I mean, it was
getting crazy, and then they stopped all
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moderation. So of course there was
there's just a lot of nonsense on Twitter
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to get away from. But I
guess overall it is the only difference I
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think in your strategy would be that
this is a newer has less features.
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This app has less features, So
it actually makes it more like people are
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engaging with text right now more than
they are with videos and images. So
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people are reading, yes, they're
re unthreat, they're reading what they're real
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so, they're reading news, they're
reading jokes, they're reading fun little twitts.
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So the only way that your strategy
would be different than on Twitter is
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Twitter had become so big with so
many features, with dms and with all
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of the re sharing images and starring
them and all this, that it really
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was more of like an Instagram,
like you needed to think about your images
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and your graphics more. You don't
need to do that as much on threads
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for that very reason, right,
Like, if you're going to use images
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and you're going to post stuff that's
for Instagram, and they're they're trying to
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make that line very clear. So, but didn't you just say that the
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plan was to add more, um, add more elements to threads as it
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rolls out, they have not.
They have not said they have any plans
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to add features currently. Oh I'm
sorry, I'm misunderstood. I thought said
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they han't rolled them out yet.
No, they're so I'm sure they will.
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You know, people are like,
we need really if anything, I
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think what they're going to do is
add more functionality to the search so you
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can find more because search is very
bare right now. But they haven't talked
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about adding more focus on media at
all. They're really trying to keep it
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text. This is this is Twitter
when Twitter starts. That's exactly right,
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That's that's exactly right. Yes,
this Twitter when Twitter started. So it's
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it's like it's again, here's an
old guy reference. So it's like MTV
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when they played music videos. Yes, you know, yeah, it's it's
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like Twitter when Twitter start. And
actually, it's funny you say that.
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That's what every revolutionary, that's what
everybody is saying. And it goes back
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to our pendulum thing. It's like
we got so crazy, Like you know,
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it breaks the question of like,
you know people a lot. There's
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a lot of people that did enjoy
a text based system of interaction with people,
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and then we got lost in videos
and all this crazy nonsense. And
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so now I think it's again,
it's I get right, time to swing
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back to hey, And you're right
it eventually it'll swing back away, just
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as things do. Right, but
like you know, I think that's what
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makes it interesting. And anyway,
I because and you know, the interesting
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thing is, I stopped using Twitter
years ago. I still have an account,
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but I just don't post anything to
it unless unless it's linked to something
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on Instagram the way it used to
be. You know, the only reason
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I did it was to throw another
just put another hook out there. And
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because I'm not trying to keep up
with, you know, my high school
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or college friends, because I'm not
a a young professional trying to figure out,
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you know, where where everybody is
going to go have drinks after work.
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UM, chances are good I probably
won't use threads much either. UM,
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I will get an account just because, as you say, it is
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something that is a communications tool and
there should be some sort of strategy to
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it. Because I'm not usually working
a brand, UM other than my own,
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I don't really have to work too
hard to maintain that because I don't
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think that my clients will be searching, will be doing job searches on threads.
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I think that I still think that's
going to stick with LinkedIn. UM,
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you know, there there may there
may be some one offs there,
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but I think it's unlikely at this
point. I mean, they very rarely
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did job searches on Twitter. Yeah
for you know, well for what I
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do. I mean, all the
things you're saying are correct. Like I
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bring it back to the point of
how I think our listeners should be thinking
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about this again, Like you're not
looking to have a conversation in public discourse
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with people, right like like you're
not, Like you're not Like, Okay,
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let's debate how you know the line
between education at a museum and entertainment.
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Let's start a big debate about that. That's not what you're trying to
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do, right like that, So
so of course, like it's not.
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But that's what I mean when I'm
like, think about you know, at
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this point, I think Facebook has
become just an ad platform that the you
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know, the best way that brands
use Facebook is just by putting adds out
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there. There's no organic reach.
Right then you get to Instagram, there's
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some organic reach, but you have
to have pretty photos and pretty videos and
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kind of have fun with people.
So again, it's the same thing on
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thread it's threads. It's like there's
one hundred percent organic reach right now because
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there are no ads, right and
who knows how long that'll take to be
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They Here's the other big thing about
Twitter versus this one is they Meta does
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not need to make money on this
at all. It's completely they make They're
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making all their money on the extra
data they're getting. They do not need
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to put any average tisment in this
at all, so which means they can
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they can wait and let it grow
until it gets a critical mask. But
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anyway, organic reaches. I'm glad
you mentioned I'm glad you mentioned extra data.
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By the way. Oh yeah,
the data is concern. It's another
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huge data um additional scamming. But
you know it's no different than TikTok,
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right, and we talked about that. We already talked about TikTok, and
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a lot of people use burner phones
for it. I'm just saying, like
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each person is going to have their
own threshold for their data usage or not.
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I think I think that that is
it's a separate pile from if you
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as a brand want to make that
your standpoint, Like you want to say
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we're not going to use this because
of our data concerns, that's fine,
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but like then have that discussion right
with your social media teams, so you
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have you have that way to go
when if it comes up like we don't
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use TikTok and we don't use threads
because our concern for data, that's fine.
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And where I agree with you,
where I agree with you one hundred
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percent full if even though it sounds
like I don't I'm not as sold on
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the platform, it sounds like as
you are. But at the same time,
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I think you are one hundred percent
correct in the fact that everybody listening
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involved with the park or if you
are, you know, um, trying
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to to have one on one personal
engagement with with your your guests or your
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clients. Um, you need to
have a plan. You need to explore
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it. You cannot stick your head
in the sand and say la la la
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la la. You know. Um
it's that is not a wise choice.
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My only point is I also would
not um say, you know what,
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we're not going to buy any other
form of advertising. We're going to put
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all of our all of our time
and effort into threats. It's we're not
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at that point yet. Yeah,
yeah, yeah, We're not that point
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yet. Yeah. So just look
at it, explore it, recognize that
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there are going to be some concerns. It is not the Golden Boy.
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It is not squeaky clean, but
right now, because it's well original Twitter.
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I mean, let's be honest,
it's nothing really new. It's going
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back to where it's the pendulum swing. It's the cyclical motion of nostalgia.
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We're back. It's nostalgia. Yeah, it's vinyl, you know, it's
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it's playing music on vinyl again.
Um, it is. It is the
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It is the simplest and if it's
successful, I would make I would make
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a pretty hefty wager that it won't
stay that simple if it's successful, because
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they will find ways that you yeah, they will find ways to sell ads,
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they will find ways to monetize more. Um, you know, I'm
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sure dms will come in next.
And I think that I think that users
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are You're going to need to cut
through a lot more with your verbiage because
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you know, as you say,
the comments are held at the same level
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as the original post, which means
without a strong search engine as you mentioned
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earlier, Uh, it's gonna be
you're gonna have to cut through a lot
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of crap. Yes, And it's
not going to be something like TikTok where
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people can just watch it instead of
TV. They can you know, scroll
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through TikTok and find all kinds of
stuff here, They actually have to read
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stuff, so it's sort of like
it's sort of like going to the bookstore
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and reading the covers of all the
books take significantly longer and people have to
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have significantly more patients for it.
So recognize who that is. I think
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that, you know, after we
get over this shiny penny phase of the
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first you know, five days that
we're in right now, once we get
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past that, I think we really
have to look at who's using it,
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how are they using it, because
quite honestly, the way it's being used
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now is in my opinion, false
data because you don't know yeah yeah,
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yeah, well you don't know yeah, And this is this is something new
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that anybody who goes, oh,
threads got to get on it. I
290
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gotta hurry, yeah. So and
and just to clarify, like Twitter settled
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in terms of who's who used right
the user thing, Like the reason Twitter
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was so influential is because it's settled
and you know, really settled in that
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niche of breaking information. Right,
So until we figure out, to Scott's
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point, how this is. But
I just want to to to wrap up
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on this topic. My recommendation for
attractions for listeners would be, you need
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to understand that this is this is
not a broadcast channel. You're not going
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here on broadcast asking information. You're
going here if you want to discourse with
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your followers and your fans. And
I think that that is going to be
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the most difficult part for attractions because
in order to have discourse, you need
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to understand the voice of your brand, which means you need to understand are
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we are we witty? Are we
snarky? Are we educational or professional?
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What do we reply to? What
do we not reply to? Like where
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are battles that we're choosing to have
all that kind of stuff. You need
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to know all that ahead of time
where you go into it. And if
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you want examples people who are absolutely
killing it. Universal is absolutely like it
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is unusual how well they are doing
at this. So go look at their
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accounts, look at especially Horror Nights
Orlando. It wouldn't you know. There's
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a story going around that Threads was
developed by ten people and that was the
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launch team for this is ten people. I almost feel like Universal has more
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than ten people assigned to just running
their Threads account. Because theyre this is
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how it's done. Folks are replying
to feedback on there, they're replying to
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people who mention them. Everything they
do is witty, everything is in its
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you know, you can tell a
marked difference between the Horror Knights Orlando account
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and the Horror Knight's Hollywood account and
the Universal Parks account. Each one has
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its own voice, its own words
that are used, its own kind of
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you know, Universal Horror Nights Orlando
is mischievous, and it's pranky, and
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it's kind of devilish. It's got
that kind of devilish humor versus Universal that's
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just kind of you know, and
and they're kind of killing Disney. I
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mean, there really are. There's
a lot of like just it's it's a
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lot better. So I would say, just you can go look at that
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brand and you can see what I
mean when you're like, how you know
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all those little things that we used
to have to worry about, you know,
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back with our brand, kids,
like do we punctualize? How do
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we punctualize things? You know,
where do we capitalize letter? All that
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kind of stuff, even all that
stuff type fonts is no longer brand.
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00:21:53.920 --> 00:21:56.839
Let's just let's just say it right
there. Yeah, type fonts no longer
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00:21:56.880 --> 00:22:00.920
brand. Type font is nobody,
no type fond is no longer brand.
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Brand is what people feel about your
your your company. So I agree with
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you, Philip. Identify what that
voice is going to be, what you're
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comfortable with doing, and is that
enough to cut through the other noise that
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people are reading on threats? I
okay, well, all right, moving
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on. Our next thing is Rogers
the musical has launched at Disney's California Adventure.
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It started in in pre launches and
kind of pre rehearsals, and now
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00:22:26.079 --> 00:22:32.279
it is going strong. It is
playing it's dark Sunday and Monday, and
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it is playing the rest of the
rest of the week Tuesday through Saturday.
336
00:22:36.440 --> 00:22:40.119
Interesting that it is dark on a
Sunday, which is interesting. UM there
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00:22:40.119 --> 00:22:45.680
are four shows daily and just for
some specs on this UM so the storylines
338
00:22:45.720 --> 00:22:49.400
about thirty minutes. It is a
full musical with full stage production. I
339
00:22:49.440 --> 00:22:53.319
did get to see portions of it, so it is. It is very
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good. Ac it's Disney quality rights, the Disney quality musical. It's of
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course kind of taken from It's a
musical that is lifted from a series,
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00:23:02.880 --> 00:23:06.519
so it's almost like a spin off
of a spin It's very meta and how
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00:23:06.559 --> 00:23:10.920
it got to that point where it
is. But in order to get seating
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for it, you have two options. One option is to use the virtual
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queue, which requires the app.
So you go into the app at either
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ten am or two pm and you
join the virtual que and you are then
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randomly assigned one of the four show
times for the day. If you don't
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want to deal with that, or
you don't know about that, or you
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show up to the park on a
day pass during the middle of summer,
350
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like a lot of people who are
visiting for their only Distney trip. You
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00:23:36.799 --> 00:23:42.200
can go up and purchase a guaranteed
spot for thirty dollars from the ticket window
352
00:23:42.240 --> 00:23:45.920
there, or you can try your
luck at the stand by que. The
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00:23:45.920 --> 00:23:51.359
standby que, you know again,
you're waiting no guarantees by the time you
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get into the stand by que into
where you're going to be. So yeah,
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00:23:56.119 --> 00:24:00.559
and just one more thing too on
this. I did get to get
356
00:24:00.599 --> 00:24:04.880
in to see it, and the
show closed down after the first scene where
357
00:24:06.599 --> 00:24:08.720
he's transformed, he goes into the
machine, receives a suggestion, it comes
358
00:24:08.720 --> 00:24:15.279
out they stopped the show, and
I will say it is probably one of
359
00:24:15.279 --> 00:24:19.160
the worst show closest I have ever
been through. And Disney, man,
360
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I don't know, it was bad, and I just want to compare the
361
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two. I saw a show close
at Universal for the Born Stunt Tacular,
362
00:24:30.319 --> 00:24:33.119
and that show close, it went
dark, things paused, and then the
363
00:24:33.119 --> 00:24:37.279
stage manager comes out on stage and
she walks you through the entire process,
364
00:24:37.319 --> 00:24:40.599
and honestly, let me just tell
you, it felt like therapy. It
365
00:24:40.680 --> 00:24:45.400
was the best show close I'd ever
experienced. You know. She she was
366
00:24:45.440 --> 00:24:48.599
like, I'll she was like,
think of me as your bridge between the
367
00:24:48.599 --> 00:24:52.480
technical team and what and the show's
going on, and she would she would
368
00:24:52.559 --> 00:24:59.400
kind of like intermingle what was happening
with also statistics and audience interaction. So
369
00:24:59.440 --> 00:25:03.160
it's like it's own show as a
dark and versus the Disney one where everything
370
00:25:03.240 --> 00:25:06.880
just went dark and people sat there
for two minutes before they even played a
371
00:25:06.960 --> 00:25:08.960
sound cue to tell you hold on, and then you sat there for another
372
00:25:10.079 --> 00:25:12.039
ten minutes until they canceled it.
And at no point that I don't wan't
373
00:25:12.119 --> 00:25:15.000
say anything. There was no people, There was not an apology, there
374
00:25:15.039 --> 00:25:18.759
was no anything. It was terrible
versus the boy and I later found out
375
00:25:18.799 --> 00:25:23.559
to give the universal to I don't
know if I I'm sure I'm allowed to
376
00:25:23.559 --> 00:25:26.079
share this, but I found out
later from somebody who shall not be named,
377
00:25:26.400 --> 00:25:33.640
that they actually employ an actor for
that purpose of just coming out and
378
00:25:33.720 --> 00:25:37.960
doing the stage the tech clothes.
Yeah. I was just gonna say,
379
00:25:37.160 --> 00:25:42.039
and this is this is living proof
why you should script and write and rehearse,
380
00:25:42.200 --> 00:25:47.200
yes, and prepare for and be
ready for a show close. Yes,
381
00:25:47.240 --> 00:25:48.599
Because if you've got a show close
that, as you know, to
382
00:25:48.680 --> 00:25:56.599
use your words, is like therapy
someone who basically creates a show to take
383
00:25:56.680 --> 00:26:00.240
the place of the show or to
stall long enough for hopefully the tech to
384
00:26:00.279 --> 00:26:03.000
get sorted out, or to you
know, yeah, to have all of
385
00:26:03.000 --> 00:26:07.640
that when when we're running into these
high tech shows. That is to me,
386
00:26:07.720 --> 00:26:10.640
that's essential. You know, even
back in the day, we had
387
00:26:10.880 --> 00:26:15.240
um, we had scripted and rehearsed
voiceover, live voiceover announcements. We then
388
00:26:15.319 --> 00:26:22.640
later did a series of five different
voiceover announcements as dwaya show closed. You
389
00:26:22.680 --> 00:26:26.640
know, you can't just say a
show's never gonna go down. You've got
390
00:26:26.640 --> 00:26:30.240
to be prepared for it. But
let's take half a step back here,
391
00:26:30.680 --> 00:26:36.200
let's go into the guest experience.
Let's talk a little bit about how much
392
00:26:36.240 --> 00:26:40.720
fun it is to go and see
this show. Once you're there, it's
393
00:26:40.799 --> 00:26:45.640
great. However, once again,
Disney, you have made the guest experience
394
00:26:45.799 --> 00:26:55.160
something that either is a just because
there are I think of people older than
395
00:26:55.200 --> 00:27:00.119
myself who don't understand the app,
who don't have who don't even necessarily have
396
00:27:00.119 --> 00:27:03.000
a smartphone. And yes there are
still people out there with that now they
397
00:27:03.000 --> 00:27:08.480
may not be going to Disney.
That's possible, but or you either have
398
00:27:08.559 --> 00:27:14.039
to have a smartphone or pay thirty
bucks or stand there and not get a
399
00:27:14.119 --> 00:27:18.039
waste. So, yeah, this
is clearly the happiest place on earth.
400
00:27:18.119 --> 00:27:22.039
Let me tell you, no,
it's not. It's not, and it's
401
00:27:22.079 --> 00:27:26.400
it is. Why I'm so glad
that in Florida, Disney is moving further
402
00:27:26.440 --> 00:27:33.519
and further away from their requirements for
you to plan out your entire day electronically,
403
00:27:33.079 --> 00:27:37.039
so that you know, you spend
the whole morning figuring out what you're
404
00:27:37.039 --> 00:27:40.559
going to do the rest of the
day, and you basically have you start
405
00:27:40.599 --> 00:27:44.200
the day cranky and frustrated because you
didn't get what you wanted to get,
406
00:27:44.240 --> 00:27:49.480
and it just I'm sorry. I
think this is a horrible way to do
407
00:27:49.519 --> 00:27:52.839
business. I think it is a
horrible way to do business. You have
408
00:27:52.920 --> 00:27:57.200
to make certain that the guests and
the guest experience getting into and out of
409
00:27:56.920 --> 00:28:00.799
your park, getting into and out
of your attractions, the comfort while they're
410
00:28:00.799 --> 00:28:04.559
in the attractions has got to be
as important as the show itself. And
411
00:28:04.720 --> 00:28:10.279
the only reason Disney can get away
with it is because they're Disney and there
412
00:28:10.319 --> 00:28:14.759
are there are avid enough fans that
are willing to put up with all of
413
00:28:14.799 --> 00:28:19.000
this malarchy in order to in order
to be able to say yes, I
414
00:28:19.039 --> 00:28:25.200
saw Rogers or part of it until
it went down. Yeah, So again,
415
00:28:25.319 --> 00:28:27.640
I am not I'm not a fan
of this at all. I think
416
00:28:27.680 --> 00:28:32.759
it is I think it is convoluted, and it's just a small example of
417
00:28:32.799 --> 00:28:34.279
what Disney is doing. You know, Philip, you were talking about like
418
00:28:34.279 --> 00:28:38.400
Ogi Boogie Bash that right now.
Ticketting for that is a is a total
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00:28:40.200 --> 00:28:42.359
disaster. It's the same thing,
you know. It's it's like it's like
420
00:28:42.400 --> 00:28:48.119
Disney is surprised that people are interested
in live entertainments. It's like they're like,
421
00:28:48.160 --> 00:28:51.720
oh, yeah, I guess people
didn't want to go see Rogers.
422
00:28:51.720 --> 00:28:57.480
The musical and it's like what um
yeah for for Ogiboogie Bash. The tickets
423
00:28:57.480 --> 00:29:02.759
for the annual pass olders went on
sale on July twice. On June twenty
424
00:29:02.759 --> 00:29:06.680
seventh, and that was a pre
like a like a pre sale. It
425
00:29:06.759 --> 00:29:10.119
was limbed number. They sold out
immediately right. I spent eight hours in
426
00:29:10.200 --> 00:29:12.960
the que and didn't get tickets just
for reference eight hours. I had to
427
00:29:14.039 --> 00:29:17.400
keep that que open and checking on
that to get in and it still was
428
00:29:17.440 --> 00:29:19.759
sold out. Then on July twenty
nine, or sorry, on June twenty
429
00:29:19.839 --> 00:29:23.799
nine, two days later, they
opened for general sales, and so many
430
00:29:23.799 --> 00:29:26.759
people tried to get tickets at the
whole system crashed, and so some people
431
00:29:26.799 --> 00:29:32.039
did but some people still did get
sales, but most of them got kicked
432
00:29:32.079 --> 00:29:37.519
out after waiting in line again because
the system crashed. On July sixth,
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00:29:37.039 --> 00:29:41.920
they announced that they're going to reopen
them on July eleven, So we're now
434
00:29:41.960 --> 00:29:45.079
two days away from the next phase. And and but they're not saying how
435
00:29:45.119 --> 00:29:48.839
many available. They're like, you
know, we'll have some available to sell.
436
00:29:48.920 --> 00:29:52.319
So I don't know. I mean, it's like, um, I
437
00:29:52.440 --> 00:29:55.119
understand. They added a few extra
nights to be up to twenty five nights,
438
00:29:55.160 --> 00:29:59.160
but like, you know, I
don't just it's so stressful to even
439
00:29:59.200 --> 00:30:02.400
try and get a ticke for this
event. The same thing, it's so
440
00:30:02.400 --> 00:30:06.119
stressful try and get a virtual Q
seat to get in to see Rogers if
441
00:30:06.160 --> 00:30:08.720
you have to. You know,
it's it's it's so stressful, just like
442
00:30:08.799 --> 00:30:12.200
just to experience live entertainment. And
it's like Disney's like surprised. I'm like,
443
00:30:12.200 --> 00:30:15.640
oh, we didn't know Peo would
want to come to Ogy Boogie Bash.
444
00:30:15.640 --> 00:30:18.319
Well, we just thought it was. But it's not just live entertainment
445
00:30:18.319 --> 00:30:22.119
either. I mean, as as
we were talking about before the show,
446
00:30:22.200 --> 00:30:26.799
Genie Plus Disney Genie um plus pricing
is going to start changing now as well,
447
00:30:26.319 --> 00:30:30.200
um you know, with different parks, different price points, different multiple
448
00:30:30.200 --> 00:30:34.680
price But again it is to me, it sounds like the focus is let's
449
00:30:34.720 --> 00:30:40.519
make it easy on us as a
company to take people's money or to to
450
00:30:41.480 --> 00:30:44.079
run people, so we don't have
to staff as many people, so we
451
00:30:44.119 --> 00:30:48.000
don't have to as opposed to looking
at the guest experience. I think it's
452
00:30:48.440 --> 00:30:51.880
I think this is a sad a
sad thing, but hopefully, I mean,
453
00:30:51.920 --> 00:30:56.160
obviously it's working for Disney in California. In California, UM, it's
454
00:30:56.240 --> 00:31:00.079
they're starting to they're going the opposite
direction in Florida, so we'll see you
455
00:31:00.119 --> 00:31:03.720
were. And who knows, maybe
there're two different test markets, you know,
456
00:31:03.720 --> 00:31:06.440
maybe they're going how which one,
Which one's going to work? I
457
00:31:06.480 --> 00:31:10.319
don't know, I don't know.
I do know however, that unfortunately we're
458
00:31:10.359 --> 00:31:11.960
out of time for this week.
UM, we got we got in a
459
00:31:12.039 --> 00:31:18.119
roll there. Um. So hopefully
you've enjoyed listening to Philip and I ramble
460
00:31:18.160 --> 00:31:22.880
about our our take on the latest
in social media and the frustration of getting
461
00:31:22.880 --> 00:31:26.880
into Disney. Um it's just two
of our topics for today. But the
462
00:31:26.920 --> 00:31:30.240
good news is if you didn't enjoy
it, we'll be back next week with
463
00:31:30.319 --> 00:31:36.119
an entirely new set of things that
we will rant and ramble about, and
464
00:31:36.160 --> 00:31:40.480
hopefully you'll be here and bringing all
of your industry friends to Green Tag Theme
465
00:31:40.519 --> 00:31:42.960
Park in thirty on behalf of Philip
and myself. We'll see you next week
1
00:00:00.280 --> 00:00:04.400
From our studios in Los Angeles and
Tampa. This is green tagged at Theme
2
00:00:04.440 --> 00:00:08.080
Park in thirty. I'm Philip.
He's Scott, and this week we're going
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00:00:08.119 --> 00:00:12.199
to talk a little bit about Threads, Rogers the Musical, and what Disney
4
00:00:12.359 --> 00:00:16.519
is maybe getting right or wrong about
their app experiences. I don't know,
5
00:00:17.920 --> 00:00:20.839
Scott, have you heard about Threads? I mean, you're wearing some cool
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00:00:20.839 --> 00:00:23.000
Threads today with rep But I mean, like I am, we the app
7
00:00:23.039 --> 00:00:26.239
Threads and I have and I have
and I have a brand new backdrop and
8
00:00:26.280 --> 00:00:29.079
everything. You know, it's it's
yes, I'm very textal right now,
9
00:00:29.440 --> 00:00:33.600
and I have my textile side going. But I have heard of Threads.
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I am probably one of the nine
people that has not joined. I do
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not have a Threads account yet,
but I am familiar with it. I
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know what it is. But because
of who you are, Philip, I
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00:00:46.799 --> 00:00:49.399
know you know well, first of
all, you probably already have a very
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active accounts true, and secondly you
know everything about it. So go ahead
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and tell me, Philip, my
darling, what is the what's the story
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on Threads. I do have one
of the special badges that they gave out
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for people the first under three million
users, So there is that, okay,
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00:01:07.120 --> 00:01:14.319
but yeah, So basically long Stray
short Threads is new Twitter. Threads
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is the Twitter competitor that was launched
by Meta, And basically it's kind of
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00:01:22.439 --> 00:01:25.680
like stepping back in time a little
bit. Right now, it's a it's
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just launched, right so the functionality
is very stripped down. It's very fast,
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it's very clean, and basically it
looks pretty much like Twitter. You
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00:01:37.159 --> 00:01:41.959
know, it's it's highlights texts.
You can upload videos and you can upload
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00:01:42.000 --> 00:01:46.359
carousels of photos whatnot, but everything
is highlighted in the text is highlighted,
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00:01:46.519 --> 00:01:49.000
so like, for example, as
on Instagram, where you're scrolling and you
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see the image first, right then
you see the caption, Threads is the
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opposite. You always see the text
first, and it's always kind of inlaid
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like a paragraph, and where you
see the text and then in late in
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00:02:00.040 --> 00:02:06.959
it indented is the media if there's
media, So it really is looks like
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00:02:07.000 --> 00:02:09.560
Twitter, feels like Twitter. There's
no dms yet, it's really just your
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posting threads. You're applying to threads
and whatnot. And the product manager at
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Instagram kind of has described it as
being more for public discourse, and he
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highlighted the fact that your replies are
kind of treated on the same tier as
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the original post itself, which is
what promotes kind of discourse versus the kind
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of the comment embed structure. And
you can see that. So like for
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00:02:38.759 --> 00:02:43.719
example, when you're scrolling through on
Instagram, you might see a few comments
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00:02:43.719 --> 00:02:46.080
from people, but they're definitely like
hidden. You have to like open up
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00:02:46.120 --> 00:02:51.319
the post and read in and to
see all the comments. That's the opposite.
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This is the opposite model where you
really can see replies to big threads
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00:02:54.080 --> 00:02:59.520
and you can expand them to see
more. So it's more focused on that
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00:02:59.560 --> 00:03:01.960
discussion and type of thing. That's
that's what it's meant for. So it's
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also been the most successful product app
launch in history. It is at ninety
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00:03:12.080 --> 00:03:15.719
seven million users as of this recording
right now, And just for context,
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it took Twitter five years to get
to one hundred million, and it has
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00:03:21.439 --> 00:03:25.439
taken less than five days for Threads
to to reach ninety seven million, so
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it's very quickly kind of taking over. In fact, it has been growing
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so quickly that there have been outages
already on it just because of the I
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mean, like even Meta did not
expect it to be that successful. It's
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it's going very quickly. And I
think for context, the way you sign
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00:03:44.800 --> 00:03:49.080
up is you use your Instagram account, So it's kind of like you're just
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pressing yes in a way, like
you're just going in and you're saying,
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00:03:52.120 --> 00:03:54.159
yes, I want to install threads, and then you just kind of use
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00:03:54.199 --> 00:03:58.159
your Instagram to create You can create
it without Instagram account, you can go
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around it. But what's making it
so easy to adopt is that that you
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can just go in and do that, and then they're linked together, so
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you can actually like get to somebody's
Instagram account from their threads and vice versa.
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So so it's making any and I
want to point out I want to
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point out that, you know that
is if we're going to compare apples to
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apples, that is the reason and
probably the sole reason that they have grown
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so quickly over five days. I
you know, we were we were chatting
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a little bit before the show,
and Philip was very very thrilled at the
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success of this, and I said, yes, but it's five days versus
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sixteen years. You know. The
even even in the press release they said
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they made allusion to the challenge is
not getting people to sign up. The
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challenge is getting people to continue to
utilize and continue to engage and continue to
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enact. And I think that you
know that is still that proof is still
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in the pudding. We still have
to wait to see. After five days,
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you cannot say that it is a
it is a smash long term success
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to great launch. There's no question
about that. It's a stellar launch.
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It's a record breaking launch. But
um, you know, you have to
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00:05:01.360 --> 00:05:06.879
keep them continuing to be engaged.
And because it is so much like Twitter
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00:05:09.720 --> 00:05:13.399
and Twitter, Twitter's numbers has been
have been going down. I'm curious to
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see what's going to happen. I
mean, obviously, it's the new thing.
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It's the new shiny thing, it's
the it's the the Pokemon Go,
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00:05:18.560 --> 00:05:23.519
you know. Um and and do
people still play that anymore? They do,
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00:05:23.759 --> 00:05:29.319
so, yeah, yeah they do, but it's not the ninety seven
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billion contrillion people that were playing it
when it first came out. Um,
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So it's I'm curious to see how
it stands. I'm not saying that it's
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not a successful launch. It's a
very successful launch. Um. What I
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am saying is we have to recognize
that the world does not end every news
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cycle, So we have to recognize
that this this is something that we're gonna
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have to keep an eye on as
it continues to move forward and to see,
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00:05:54.560 --> 00:05:56.959
you know, how it grows and
how it expands. I think it
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00:05:57.000 --> 00:05:59.839
does have a great leg up over
Twitter and the fact that it is just
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linked to everything meta, so you
know it's it's linked to your Instagram account
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00:06:04.560 --> 00:06:10.040
and UM. But there are a
couple of challenges that I think people need
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to keep in the back of their
minds. At least I don't think many
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people have. UM. It is
very, very easy to join. You
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are absolutely correct. Some of the
negatives I've seen is it is damn near
90
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impossible to stop. You can you
can put your account on hold, but
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00:06:26.040 --> 00:06:30.439
in order to delete your account,
you also have to delete your Instagram account.
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00:06:30.879 --> 00:06:35.040
So UM as you're as you're logging
on, expect to have threads as
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00:06:35.360 --> 00:06:39.399
lingering in the background, even if
you don't use it, UM lingering in
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00:06:39.439 --> 00:06:42.480
the background as long as you have
your Instagram account. Now there is the
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00:06:42.519 --> 00:06:45.439
possibility. Again I can't be a
mind reader, but there is the possibility
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00:06:45.519 --> 00:06:48.920
that with threads, Instagram will become
less and less important, and it may
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00:06:48.959 --> 00:06:54.759
go away. Who knows. Um, I'm curious. I am very very
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00:06:54.800 --> 00:06:57.360
curious, because you know, Philip, you've you've talked about it too.
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00:06:57.360 --> 00:07:00.560
You do a lot more in this
in this realm than I do. But
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00:07:00.639 --> 00:07:03.199
even you say that, you know, the memes, the clip, it's
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00:07:03.240 --> 00:07:10.720
the snips, the shortest possible bit
of content trends significantly higher than anything of
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any real well content. And so
I think that in that regard, it's
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probably going to be something that is
going to be very very popular. But
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on the flip side, my concern
is so many of the things on Instagram
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00:07:27.399 --> 00:07:32.199
and even Facebook, for old people
like me, nobody reads it unless it's
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got a picture. And as you
say, this is text forward. So
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we'll see how this continues to trend. I don't know. I don't know.
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I just it's hard for me to
drink the kool aid after five days.
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It's hard for me to say this
is going to you know, reinvigorate,
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it's going to redefine what social media
is. And some people are saying
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that, and I don't. I
think that's really bold and I and I
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00:07:58.720 --> 00:08:01.879
don't think it's accurate because quite honestly, they kind of said the same thing
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about my Space so, um,
well, I mean, to be fair,
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00:08:07.839 --> 00:08:13.120
my Space did start things. I
mean my Space did, like did
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00:08:13.160 --> 00:08:16.759
get the ball rolling on things right
like I like so I and Twitter got
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00:08:16.800 --> 00:08:20.360
the ball rolling on things, and
Facebook got the ball rolling on things,
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00:08:20.360 --> 00:08:24.759
and Instagram got the ball rolling on
things. But you know, is it
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going to be the be all and
end all? Time will tell? I
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00:08:28.040 --> 00:08:31.279
think I do want to talk about
some of those items that you mentioned and
120
00:08:31.360 --> 00:08:35.840
have more of a conversation about it, because you know, I agree on
121
00:08:37.000 --> 00:08:41.039
your overall point in terms of like
it's new and we'll see, But where
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00:08:41.039 --> 00:08:46.919
I differ in in in terms for
listeners on the show. My take on
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00:08:46.919 --> 00:08:50.519
this would be you need to you
know, your social media team should have
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a plan for this now. I
mean you need you need to get started
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and make a plan for it.
That doesn't mean that you need to dive
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all in, one hundred percent hire
new people just to run your threats account.
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00:09:01.240 --> 00:09:05.600
That does mean you need to talk
and make a plan about how are
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00:09:05.600 --> 00:09:07.399
we going to be there? Are
we going to be there, How are
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00:09:07.399 --> 00:09:09.559
we going to be there? What's
our voice going to be, what's the
130
00:09:09.559 --> 00:09:13.039
story, how are we going to
translate our brand? Story? Over to
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00:09:13.200 --> 00:09:16.519
this thing. And I think that's
I would say you need to do that
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00:09:16.559 --> 00:09:22.600
now. And that's because there's there
have been a lot of other Twitter competitors
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00:09:22.639 --> 00:09:30.879
and none of them have been nearly
as successful, but none of them has
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00:09:30.879 --> 00:09:35.840
been linked to already established that that
already, which makes it even more which
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00:09:35.879 --> 00:09:37.120
I think, which makes it even
more critical. So why you need to
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00:09:37.159 --> 00:09:39.320
have a plan for it? Like
I just think, um, and on
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00:09:39.759 --> 00:09:43.679
some of the other items you mentioned, like, I think that well,
138
00:09:43.759 --> 00:09:46.679
let's let's talk about that one for
just a second. When you say you
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00:09:46.759 --> 00:09:50.039
have to have a plan for it, how much different does the plan need
140
00:09:50.039 --> 00:09:52.080
to be than your Twitter your Twitter
plan? Why not just shift your Twitter
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00:09:52.120 --> 00:09:56.399
plan too? Threats? That's a
great question. Um, I mean you
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00:09:56.440 --> 00:10:01.559
make it sound like we have to
do invest in a whole if if threads,
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00:10:01.600 --> 00:10:03.240
if Threads is going to be the
be all and end all that everyone's
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00:10:03.240 --> 00:10:05.720
claiming it's going to be, which
it may be, I don't know,
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But if it is, why can't
you just shift? Why is it a
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we have to create something we have
to No, just take your take your
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messaging, take your voice that you're
using on Twitter, and move it to
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Threads. Yeah, so I actually
think that could work. Really honestly,
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I really do think that could work. I think that in a weird way.
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You know, you mentioned um,
you mentioned about the tech forward and
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the blah blah. I actually think
Twitter. So for those that have not
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been following Twitter, obviously, Twitter
has been having a lot of challenges,
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not just tech challenges, but they've
been having challenges. Of course with the
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new ownership at Elon, it's become
a sesspool. It's just really it's not
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it's people have been fleeing toward.
I mean, the timing of this was
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superb, like kind of like this
definitely will be a master class at some
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point in terms of how to launch
ABOUTCT whether or not it survives whatever.
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But in terms of the timing,
the launch they got perfectly. The timing
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was great, coming in right when
there was this, you know, they
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just imposed that character limit on accounts, you have to pay to read more
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tweets. I mean, it was
getting crazy, and then they stopped all
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moderation. So of course there was
there's just a lot of nonsense on Twitter
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to get away from. But I
guess overall it is the only difference I
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think in your strategy would be that
this is a newer has less features.
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This app has less features, So
it actually makes it more like people are
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engaging with text right now more than
they are with videos and images. So
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people are reading, yes, they're
re unthreat, they're reading what they're real
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so, they're reading news, they're
reading jokes, they're reading fun little twitts.
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So the only way that your strategy
would be different than on Twitter is
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Twitter had become so big with so
many features, with dms and with all
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of the re sharing images and starring
them and all this, that it really
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was more of like an Instagram,
like you needed to think about your images
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and your graphics more. You don't
need to do that as much on threads
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for that very reason, right,
Like, if you're going to use images
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and you're going to post stuff that's
for Instagram, and they're they're trying to
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make that line very clear. So, but didn't you just say that the
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plan was to add more, um, add more elements to threads as it
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rolls out, they have not.
They have not said they have any plans
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to add features currently. Oh I'm
sorry, I'm misunderstood. I thought said
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they han't rolled them out yet.
No, they're so I'm sure they will.
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You know, people are like,
we need really if anything, I
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think what they're going to do is
add more functionality to the search so you
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can find more because search is very
bare right now. But they haven't talked
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about adding more focus on media at
all. They're really trying to keep it
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text. This is this is Twitter
when Twitter starts. That's exactly right,
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That's that's exactly right. Yes,
this Twitter when Twitter started. So it's
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it's like it's again, here's an
old guy reference. So it's like MTV
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when they played music videos. Yes, you know, yeah, it's it's
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like Twitter when Twitter start. And
actually, it's funny you say that.
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That's what every revolutionary, that's what
everybody is saying. And it goes back
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to our pendulum thing. It's like
we got so crazy, Like you know,
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it breaks the question of like,
you know people a lot. There's
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a lot of people that did enjoy
a text based system of interaction with people,
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and then we got lost in videos
and all this crazy nonsense. And
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so now I think it's again,
it's I get right, time to swing
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back to hey, And you're right
it eventually it'll swing back away, just
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as things do. Right, but
like you know, I think that's what
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makes it interesting. And anyway,
I because and you know, the interesting
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thing is, I stopped using Twitter
years ago. I still have an account,
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but I just don't post anything to
it unless unless it's linked to something
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on Instagram the way it used to
be. You know, the only reason
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I did it was to throw another
just put another hook out there. And
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because I'm not trying to keep up
with, you know, my high school
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or college friends, because I'm not
a a young professional trying to figure out,
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you know, where where everybody is
going to go have drinks after work.
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UM, chances are good I probably
won't use threads much either. UM,
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I will get an account just because, as you say, it is
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something that is a communications tool and
there should be some sort of strategy to
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it. Because I'm not usually working
a brand, UM other than my own,
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I don't really have to work too
hard to maintain that because I don't
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think that my clients will be searching, will be doing job searches on threads.
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I think that I still think that's
going to stick with LinkedIn. UM,
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you know, there there may there
may be some one offs there,
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but I think it's unlikely at this
point. I mean, they very rarely
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did job searches on Twitter. Yeah
for you know, well for what I
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do. I mean, all the
things you're saying are correct. Like I
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bring it back to the point of
how I think our listeners should be thinking
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about this again, Like you're not
looking to have a conversation in public discourse
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with people, right like like you're
not, Like you're not Like, Okay,
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let's debate how you know the line
between education at a museum and entertainment.
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Let's start a big debate about that. That's not what you're trying to
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do, right like that, So
so of course, like it's not.
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But that's what I mean when I'm
like, think about you know, at
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this point, I think Facebook has
become just an ad platform that the you
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know, the best way that brands
use Facebook is just by putting adds out
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there. There's no organic reach.
Right then you get to Instagram, there's
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some organic reach, but you have
to have pretty photos and pretty videos and
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kind of have fun with people.
So again, it's the same thing on
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thread it's threads. It's like there's
one hundred percent organic reach right now because
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there are no ads, right and
who knows how long that'll take to be
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They Here's the other big thing about
Twitter versus this one is they Meta does
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not need to make money on this
at all. It's completely they make They're
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making all their money on the extra
data they're getting. They do not need
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to put any average tisment in this
at all, so which means they can
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they can wait and let it grow
until it gets a critical mask. But
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anyway, organic reaches. I'm glad
you mentioned I'm glad you mentioned extra data.
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By the way. Oh yeah,
the data is concern. It's another
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huge data um additional scamming. But
you know it's no different than TikTok,
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right, and we talked about that. We already talked about TikTok, and
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a lot of people use burner phones
for it. I'm just saying, like
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each person is going to have their
own threshold for their data usage or not.
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I think I think that that is
it's a separate pile from if you
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as a brand want to make that
your standpoint, Like you want to say
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we're not going to use this because
of our data concerns, that's fine,
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but like then have that discussion right
with your social media teams, so you
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have you have that way to go
when if it comes up like we don't
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use TikTok and we don't use threads
because our concern for data, that's fine.
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And where I agree with you,
where I agree with you one hundred
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percent full if even though it sounds
like I don't I'm not as sold on
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the platform, it sounds like as
you are. But at the same time,
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I think you are one hundred percent
correct in the fact that everybody listening
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involved with the park or if you
are, you know, um, trying
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to to have one on one personal
engagement with with your your guests or your
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clients. Um, you need to
have a plan. You need to explore
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it. You cannot stick your head
in the sand and say la la la
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la la. You know. Um
it's that is not a wise choice.
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My only point is I also would
not um say, you know what,
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we're not going to buy any other
form of advertising. We're going to put
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all of our all of our time
and effort into threats. It's we're not
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at that point yet. Yeah,
yeah, yeah, We're not that point
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yet. Yeah. So just look
at it, explore it, recognize that
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there are going to be some concerns. It is not the Golden Boy.
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It is not squeaky clean, but
right now, because it's well original Twitter.
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I mean, let's be honest,
it's nothing really new. It's going
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back to where it's the pendulum swing. It's the cyclical motion of nostalgia.
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We're back. It's nostalgia. Yeah, it's vinyl, you know, it's
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it's playing music on vinyl again.
Um, it is. It is the
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It is the simplest and if it's
successful, I would make I would make
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a pretty hefty wager that it won't
stay that simple if it's successful, because
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they will find ways that you yeah, they will find ways to sell ads,
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they will find ways to monetize more. Um, you know, I'm
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sure dms will come in next.
And I think that I think that users
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are You're going to need to cut
through a lot more with your verbiage because
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you know, as you say,
the comments are held at the same level
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as the original post, which means
without a strong search engine as you mentioned
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earlier, Uh, it's gonna be
you're gonna have to cut through a lot
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of crap. Yes, And it's
not going to be something like TikTok where
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people can just watch it instead of
TV. They can you know, scroll
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through TikTok and find all kinds of
stuff here, They actually have to read
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stuff, so it's sort of like
it's sort of like going to the bookstore
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and reading the covers of all the
books take significantly longer and people have to
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have significantly more patients for it.
So recognize who that is. I think
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that, you know, after we
get over this shiny penny phase of the
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first you know, five days that
we're in right now, once we get
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past that, I think we really
have to look at who's using it,
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how are they using it, because
quite honestly, the way it's being used
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now is in my opinion, false
data because you don't know yeah yeah,
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yeah, well you don't know yeah, And this is this is something new
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that anybody who goes, oh,
threads got to get on it. I
290
00:19:30.640 --> 00:19:36.359
gotta hurry, yeah. So and
and just to clarify, like Twitter settled
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in terms of who's who used right
the user thing, Like the reason Twitter
292
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was so influential is because it's settled
and you know, really settled in that
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niche of breaking information. Right,
So until we figure out, to Scott's
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point, how this is. But
I just want to to to wrap up
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on this topic. My recommendation for
attractions for listeners would be, you need
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to understand that this is this is
not a broadcast channel. You're not going
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here on broadcast asking information. You're
going here if you want to discourse with
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your followers and your fans. And
I think that that is going to be
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the most difficult part for attractions because
in order to have discourse, you need
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to understand the voice of your brand, which means you need to understand are
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we are we witty? Are we
snarky? Are we educational or professional?
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What do we reply to? What
do we not reply to? Like where
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are battles that we're choosing to have
all that kind of stuff. You need
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to know all that ahead of time
where you go into it. And if
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you want examples people who are absolutely
killing it. Universal is absolutely like it
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is unusual how well they are doing
at this. So go look at their
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accounts, look at especially Horror Nights
Orlando. It wouldn't you know. There's
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a story going around that Threads was
developed by ten people and that was the
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launch team for this is ten people. I almost feel like Universal has more
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than ten people assigned to just running
their Threads account. Because theyre this is
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how it's done. Folks are replying
to feedback on there, they're replying to
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people who mention them. Everything they
do is witty, everything is in its
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you know, you can tell a
marked difference between the Horror Knights Orlando account
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and the Horror Knight's Hollywood account and
the Universal Parks account. Each one has
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its own voice, its own words
that are used, its own kind of
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00:21:21.400 --> 00:21:25.920
you know, Universal Horror Nights Orlando
is mischievous, and it's pranky, and
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it's kind of devilish. It's got
that kind of devilish humor versus Universal that's
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just kind of you know, and
and they're kind of killing Disney. I
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mean, there really are. There's
a lot of like just it's it's a
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lot better. So I would say, just you can go look at that
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brand and you can see what I
mean when you're like, how you know
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all those little things that we used
to have to worry about, you know,
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back with our brand, kids,
like do we punctualize? How do
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we punctualize things? You know,
where do we capitalize letter? All that
325
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kind of stuff, even all that
stuff type fonts is no longer brand.
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00:21:53.920 --> 00:21:56.839
Let's just let's just say it right
there. Yeah, type fonts no longer
327
00:21:56.880 --> 00:22:00.920
brand. Type font is nobody,
no type fond is no longer brand.
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Brand is what people feel about your
your your company. So I agree with
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you, Philip. Identify what that
voice is going to be, what you're
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comfortable with doing, and is that
enough to cut through the other noise that
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people are reading on threats? I
okay, well, all right, moving
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on. Our next thing is Rogers
the musical has launched at Disney's California Adventure.
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It started in in pre launches and
kind of pre rehearsals, and now
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00:22:26.079 --> 00:22:32.279
it is going strong. It is
playing it's dark Sunday and Monday, and
335
00:22:32.319 --> 00:22:34.880
it is playing the rest of the
rest of the week Tuesday through Saturday.
336
00:22:36.440 --> 00:22:40.119
Interesting that it is dark on a
Sunday, which is interesting. UM there
337
00:22:40.119 --> 00:22:45.680
are four shows daily and just for
some specs on this UM so the storylines
338
00:22:45.720 --> 00:22:49.400
about thirty minutes. It is a
full musical with full stage production. I
339
00:22:49.440 --> 00:22:53.319
did get to see portions of it, so it is. It is very
340
00:22:53.359 --> 00:22:56.960
good. Ac it's Disney quality rights, the Disney quality musical. It's of
341
00:22:57.000 --> 00:23:02.759
course kind of taken from It's a
musical that is lifted from a series,
342
00:23:02.880 --> 00:23:06.519
so it's almost like a spin off
of a spin It's very meta and how
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it got to that point where it
is. But in order to get seating
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for it, you have two options. One option is to use the virtual
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00:23:15.160 --> 00:23:18.480
queue, which requires the app.
So you go into the app at either
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ten am or two pm and you
join the virtual que and you are then
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randomly assigned one of the four show
times for the day. If you don't
348
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want to deal with that, or
you don't know about that, or you
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show up to the park on a
day pass during the middle of summer,
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like a lot of people who are
visiting for their only Distney trip. You
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can go up and purchase a guaranteed
spot for thirty dollars from the ticket window
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there, or you can try your
luck at the stand by que. The
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standby que, you know again,
you're waiting no guarantees by the time you
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get into the stand by que into
where you're going to be. So yeah,
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and just one more thing too on
this. I did get to get
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in to see it, and the
show closed down after the first scene where
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he's transformed, he goes into the
machine, receives a suggestion, it comes
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out they stopped the show, and
I will say it is probably one of
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the worst show closest I have ever
been through. And Disney, man,
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I don't know, it was bad, and I just want to compare the
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two. I saw a show close
at Universal for the Born Stunt Tacular,
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and that show close, it went
dark, things paused, and then the
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stage manager comes out on stage and
she walks you through the entire process,
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and honestly, let me just tell
you, it felt like therapy. It
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was the best show close I'd ever
experienced. You know. She she was
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like, I'll she was like,
think of me as your bridge between the
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technical team and what and the show's
going on, and she would she would
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kind of like intermingle what was happening
with also statistics and audience interaction. So
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it's like it's own show as a
dark and versus the Disney one where everything
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just went dark and people sat there
for two minutes before they even played a
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sound cue to tell you hold on, and then you sat there for another
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ten minutes until they canceled it.
And at no point that I don't wan't
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say anything. There was no people, There was not an apology, there
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was no anything. It was terrible
versus the boy and I later found out
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to give the universal to I don't
know if I I'm sure I'm allowed to
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share this, but I found out
later from somebody who shall not be named,
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that they actually employ an actor for
that purpose of just coming out and
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doing the stage the tech clothes.
Yeah. I was just gonna say,
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and this is this is living proof
why you should script and write and rehearse,
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yes, and prepare for and be
ready for a show close. Yes,
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Because if you've got a show close
that, as you know, to
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use your words, is like therapy
someone who basically creates a show to take
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the place of the show or to
stall long enough for hopefully the tech to
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get sorted out, or to you
know, yeah, to have all of
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that when when we're running into these
high tech shows. That is to me,
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that's essential. You know, even
back in the day, we had
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um, we had scripted and rehearsed
voiceover, live voiceover announcements. We then
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00:26:15.319 --> 00:26:22.640
later did a series of five different
voiceover announcements as dwaya show closed. You
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00:26:22.680 --> 00:26:26.640
know, you can't just say a
show's never gonna go down. You've got
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to be prepared for it. But
let's take half a step back here,
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let's go into the guest experience.
Let's talk a little bit about how much
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fun it is to go and see
this show. Once you're there, it's
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great. However, once again,
Disney, you have made the guest experience
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something that either is a just because
there are I think of people older than
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myself who don't understand the app,
who don't have who don't even necessarily have
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00:27:00.119 --> 00:27:03.000
a smartphone. And yes there are
still people out there with that now they
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00:27:03.000 --> 00:27:08.480
may not be going to Disney.
That's possible, but or you either have
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00:27:08.559 --> 00:27:14.039
to have a smartphone or pay thirty
bucks or stand there and not get a
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00:27:14.119 --> 00:27:18.039
waste. So, yeah, this
is clearly the happiest place on earth.
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00:27:18.119 --> 00:27:22.039
Let me tell you, no,
it's not. It's not, and it's
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00:27:22.079 --> 00:27:26.400
it is. Why I'm so glad
that in Florida, Disney is moving further
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00:27:26.440 --> 00:27:33.519
and further away from their requirements for
you to plan out your entire day electronically,
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00:27:33.079 --> 00:27:37.039
so that you know, you spend
the whole morning figuring out what you're
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00:27:37.039 --> 00:27:40.559
going to do the rest of the
day, and you basically have you start
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00:27:40.599 --> 00:27:44.200
the day cranky and frustrated because you
didn't get what you wanted to get,
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00:27:44.240 --> 00:27:49.480
and it just I'm sorry. I
think this is a horrible way to do
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00:27:49.519 --> 00:27:52.839
business. I think it is a
horrible way to do business. You have
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00:27:52.920 --> 00:27:57.200
to make certain that the guests and
the guest experience getting into and out of
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00:27:56.920 --> 00:28:00.799
your park, getting into and out
of your attractions, the comfort while they're
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00:28:00.799 --> 00:28:04.559
in the attractions has got to be
as important as the show itself. And
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00:28:04.720 --> 00:28:10.279
the only reason Disney can get away
with it is because they're Disney and there
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00:28:10.319 --> 00:28:14.759
are there are avid enough fans that
are willing to put up with all of
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00:28:14.799 --> 00:28:19.000
this malarchy in order to in order
to be able to say yes, I
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00:28:19.039 --> 00:28:25.200
saw Rogers or part of it until
it went down. Yeah, So again,
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00:28:25.319 --> 00:28:27.640
I am not I'm not a fan
of this at all. I think
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00:28:27.680 --> 00:28:32.759
it is I think it is convoluted, and it's just a small example of
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00:28:32.799 --> 00:28:34.279
what Disney is doing. You know, Philip, you were talking about like
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00:28:34.279 --> 00:28:38.400
Ogi Boogie Bash that right now.
Ticketting for that is a is a total
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00:28:40.200 --> 00:28:42.359
disaster. It's the same thing,
you know. It's it's like it's like
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00:28:42.400 --> 00:28:48.119
Disney is surprised that people are interested
in live entertainments. It's like they're like,
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00:28:48.160 --> 00:28:51.720
oh, yeah, I guess people
didn't want to go see Rogers.
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00:28:51.720 --> 00:28:57.480
The musical and it's like what um
yeah for for Ogiboogie Bash. The tickets
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00:28:57.480 --> 00:29:02.759
for the annual pass olders went on
sale on July twice. On June twenty
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00:29:02.759 --> 00:29:06.680
seventh, and that was a pre
like a like a pre sale. It
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00:29:06.759 --> 00:29:10.119
was limbed number. They sold out
immediately right. I spent eight hours in
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00:29:10.200 --> 00:29:12.960
the que and didn't get tickets just
for reference eight hours. I had to
427
00:29:14.039 --> 00:29:17.400
keep that que open and checking on
that to get in and it still was
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00:29:17.440 --> 00:29:19.759
sold out. Then on July twenty
nine, or sorry, on June twenty
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00:29:19.839 --> 00:29:23.799
nine, two days later, they
opened for general sales, and so many
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00:29:23.799 --> 00:29:26.759
people tried to get tickets at the
whole system crashed, and so some people
431
00:29:26.799 --> 00:29:32.039
did but some people still did get
sales, but most of them got kicked
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00:29:32.079 --> 00:29:37.519
out after waiting in line again because
the system crashed. On July sixth,
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00:29:37.039 --> 00:29:41.920
they announced that they're going to reopen
them on July eleven, So we're now
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00:29:41.960 --> 00:29:45.079
two days away from the next phase. And and but they're not saying how
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00:29:45.119 --> 00:29:48.839
many available. They're like, you
know, we'll have some available to sell.
436
00:29:48.920 --> 00:29:52.319
So I don't know. I mean, it's like, um, I
437
00:29:52.440 --> 00:29:55.119
understand. They added a few extra
nights to be up to twenty five nights,
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00:29:55.160 --> 00:29:59.160
but like, you know, I
don't just it's so stressful to even
439
00:29:59.200 --> 00:30:02.400
try and get a ticke for this
event. The same thing, it's so
440
00:30:02.400 --> 00:30:06.119
stressful try and get a virtual Q
seat to get in to see Rogers if
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00:30:06.160 --> 00:30:08.720
you have to. You know,
it's it's it's so stressful, just like
442
00:30:08.799 --> 00:30:12.200
just to experience live entertainment. And
it's like Disney's like surprised. I'm like,
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00:30:12.200 --> 00:30:15.640
oh, we didn't know Peo would
want to come to Ogy Boogie Bash.
444
00:30:15.640 --> 00:30:18.319
Well, we just thought it was. But it's not just live entertainment
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00:30:18.319 --> 00:30:22.119
either. I mean, as as
we were talking about before the show,
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00:30:22.200 --> 00:30:26.799
Genie Plus Disney Genie um plus pricing
is going to start changing now as well,
447
00:30:26.319 --> 00:30:30.200
um you know, with different parks, different price points, different multiple
448
00:30:30.200 --> 00:30:34.680
price But again it is to me, it sounds like the focus is let's
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00:30:34.720 --> 00:30:40.519
make it easy on us as a
company to take people's money or to to
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00:30:41.480 --> 00:30:44.079
run people, so we don't have
to staff as many people, so we
451
00:30:44.119 --> 00:30:48.000
don't have to as opposed to looking
at the guest experience. I think it's
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00:30:48.440 --> 00:30:51.880
I think this is a sad a
sad thing, but hopefully, I mean,
453
00:30:51.920 --> 00:30:56.160
obviously it's working for Disney in California. In California, UM, it's
454
00:30:56.240 --> 00:31:00.079
they're starting to they're going the opposite
direction in Florida, so we'll see you
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00:31:00.119 --> 00:31:03.720
were. And who knows, maybe
there're two different test markets, you know,
456
00:31:03.720 --> 00:31:06.440
maybe they're going how which one,
Which one's going to work? I
457
00:31:06.480 --> 00:31:10.319
don't know, I don't know.
I do know however, that unfortunately we're
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00:31:10.359 --> 00:31:11.960
out of time for this week.
UM, we got we got in a
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00:31:12.039 --> 00:31:18.119
roll there. Um. So hopefully
you've enjoyed listening to Philip and I ramble
460
00:31:18.160 --> 00:31:22.880
about our our take on the latest
in social media and the frustration of getting
461
00:31:22.880 --> 00:31:26.880
into Disney. Um it's just two
of our topics for today. But the
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00:31:26.920 --> 00:31:30.240
good news is if you didn't enjoy
it, we'll be back next week with
463
00:31:30.319 --> 00:31:36.119
an entirely new set of things that
we will rant and ramble about, and
464
00:31:36.160 --> 00:31:40.480
hopefully you'll be here and bringing all
of your industry friends to Green Tag Theme
465
00:31:40.519 --> 00:31:42.960
Park in thirty on behalf of Philip
and myself. We'll see you next week
