Willie Wonka and Immersive Entertainment

WEBVTT

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And Tampa. This is green Tagged
at Theme Park in thirty. I am

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Philip and I'm joined by my co
host Scott Swinson of Scott Swinson Created Development.

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On green tag, we try to
ask important questions and talk about why

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they matter, try to find our
way to answers. This week we are

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discussing what is immersive in twenty twenty
four. That's our that's our I don't

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know, our cornerstone or north star. Our umbrella. That's our umbrella,

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Yes, our umbrella. So of
course I think what what kind of spawned

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the idea for talking about this was
will the Willy Wonka experience, which really

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that we haven't seen anything about that
unless you unless you have no Wi Fi

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or haven't seen anything on any social
media network anywhere. Yeah, so anyway,

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I'm sorry I interrupted. Please go
ahead tell us more about this,

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this amazing Willy Wonka event in the
UK. I'm not sure that we actually

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need to discuss too much about it
because I think think everyone should know.

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I don't know. I mean,
there's a mere bout ether song just just

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google it. But uh, we're
going to link to a great article from

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Time said that said how a Willy
Wonka event in the UK ended in calls

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to police and demands for refunds,
And it gives kind of a good timeline

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of the event and the experience.
But if I'm going to boil it down,

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I think and I think, you
know, everyone already knows. I

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would rather not go into any of
the details. But if I was just

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to give the TLDR version for people
that maybe ignored it, Essentially, there

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was a real experience that was a
Willy Wonka Immersive experience billed as a Willy

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Wonka Immersive Experience in Scotland. It
did open. It was it was a

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real thing that opened, uh,
and it was pretty bad. I mean,

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it was in a warehouse. It
it just was poorly executed, right,

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Like. That's the thing that I'm
going to maintain here is that in

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my view, it wasn't it was
a real event that opened. There were

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paid actors, there were you know, some people the guests entered, they

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went through a few like quote unquote
areas. There were actors that played you

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know, creatures from Willy Wonka,
et cetera. There was you know,

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kind of candy handouts. But it
was just bad. It was just really

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poorly executed we're talking about no.
I mean they paid a significant ticket price,

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not you know, like thirty I
think thirty forty pounds, But it

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looks like something that you would see
at a middle school. I mean that's

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the level of execution. It's not
even a high school show. This is

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like, this is like a middle
school, you know level show. So

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the experience left a lot wanting and
so much so that people called the police,

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and that that's what really made it
kick into the stratosphere, was that

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some of the folks called the police
just because they you know, officers were

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called to the event. Oufscers were
called there, and the event was canceled

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after almost like midway through the first
day. A lot of the accounts say

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that the actors even like left almost
like on their breaks because of just how

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bad it was. Several of the
people said that they thought that the crowd

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was going to become unruly, so
they felt unsafe at that area just because

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people were so upset. But but
yeah, we later learned a little bit

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more about the background of the creation
event from I don't want to say their

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depositions, but just from like conversations
and interviews with some of the actors that

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were there, but essentially a lot
of the actors said that they felt that

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most of the experience was generated by
AI. So like the scripts were AI,

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you know, the characters or AI. The background stub was AI,

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and a lot of it just didn't
make any sense and they didn't the marketing

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visuals, the marketing website was AI. Yeah, that's so. This is

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the thing for me, is that, like everything, it seemed like everything

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was generated by AI. The marketing
visuals, the schematics, the website,

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apparently the scripts were the group that
put its on. It's called you know,

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the Illuminati is the name of the
group that produced it. But the

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one thing I thought was just very
telling was the very at the very end

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of the time article, they they
include a quote from the warehouse owner,

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which I kind of like, I
don't know why you dragged him into a

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bit, you know, they're they're
kind of like interviewing him because like how'd

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you let this happen? And he
kind of was like, well, you

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know, tenants rented a space,
you know what I mean, Like,

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like what do you want me to
do about it? Which is reasonable,

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but the very end says when asked
what he thought went wrong Waterfield, which

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is the owner of the venue.
He says he thinks it was a mixture

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of ignorance and perhaps some complete inexperience. The main thing for us, what

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is there was lots of disappointed families
that had to travel from all over.

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I hope House of Luminati comes good
on their promise to issue refunds everyone who

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was let down. So they have
not issued any pup, any interviews anybody,

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but they did say they were going
to refund everyone and kind of step

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back. So I think my hot
take on this is that I think he's

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he's pretty close to the mark there. It does seem like something that we

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talked about in our trends report,
which we said AI, you know,

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ungoverned AI is going to just proliferate
everywhere. I think this is part of

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it where suddenly you have AI tools
and you have a folks somebody that thought

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they could create an immersive experience right
quote unquote immersive experience and with the help

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of AI, and so they didn't
need to hire a graphic designer or an

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illustrator or a scriptwriter or any of
these people, and they put you know,

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they used AI to kind of fill
in the gaps of their of their

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you know, their their talent gaps, and they put this experience together.

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And to me, I'm like,
you know, Dell's advocate here, it

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was a real thing that people showed
up to, right, It's not like

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they were showing up to an empty
warehouse. It was a weird thing.

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We're a real thing. They hired
actors, you know, they did.

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They did issue refunds and do a
public apology immediately. They closed it down

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on the first day and issued all
that. So that's why to me,

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it seems like it was just somebody
who is exactly like this, perhaps some

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complete inexperience, ignorance and complete inexperience. And I think the reason it's so

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important for us to consider is that
this is going to keep happening even more

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so you're going to get the ignorance
of people thinking that they know that,

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you know, they look around everything
is labeled immersive now, and then they

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combine that again with this AI and
they're like, oh, well, I

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can make my own experience and just
do it. And I know Scott has

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the whole thing. The last thing
I'm gonna add on here is that it's

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just interesting to me that, you
know, being in LA I think we

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see black box shows pop up all
the time that are I don't want to

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say this level, but you know, I've been to a few, I

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want to say like rough dress rehearsal
type experiences. You know, where they're

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you still pay a ticket, but
you kind of all know that's the first

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so you kind of give them a
little bit of grace. But essentially they

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are stuff that you know, they're
shows that a single person wrote, you

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know, and you know, and
their props are just stuff they brought from

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their house, and they're in a
black box theater. So I mean,

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it's this thing where there is I
think this genre of entertainment is important as

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a way for people to test ideas
and concepts and that kind of thing,

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and so I think that's also my
concern. I have like kind of multiple

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concerns. I had the concern that
the public is going to have this huge

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backlash to this type of experience and
immersus ban blah blah blah. But I

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also think it's going to endanger people
who are genuinely trying to just test one

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of their show ideas, and that's
gonna, you know, kind of put

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a crimp on creativity because essentially,
potentially, to me, you're going to

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get an even larger trust crisis,
you know, with all of this stuff

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where it's going to be, you
know, you don't believe it unless it's

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Disney and Universal. But okay,
anyway, sorry that was way too long,

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Scott. What do you think Welcome
to my ted talk. You didn't

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know you're signed up for that.
Yeah, we just we just watched.

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We just watched phillips entire head to
flate like a balloon as he spit out

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everything that was possibly there about this
particular about this particular topic. So a

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lot of it. Let's see if
I can dissect and sort through some of

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it, a lot of it.
Yes, I completely agree with I.

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Uh, you know, I will
say that, and we've said it before.

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The quote that I keep hearing is
AI is not going to replace creatives.

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However, creatives who don't use AI
as a tool will be replaced.

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So AI itself is not a replacement
for creatives, script writers, graphic artists,

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show planners, et cetera, et
cetera, et cetera, et cetera.

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And this is living proof of that. So if this was indeed completely

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generated, by AI and we still
I mean, it seems to be lending

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that way that the scripts were.
It is clear that the the marketing graphics

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were in fact. I've seen even
some of those and you look at them

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and you go, well, that's
clearly not real. That looks like concept

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drawing at best, and it's and
it's AI generated. I think the thing

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that we have to recognize, even
before we get into the AI dilemma is

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these things were created and put forth
as fact. So whether it is through

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inexperience or there's some sort of malevolent
intent behind this, the company that put

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this on lied to the public.
They put out imagery that was a lie.

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Whether it was created through AI or
not, it was a lie.

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So it was false advertising and it
was blatantly lying about what the experience was.

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If you see some of the videos
and they're everywhere now, of some

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of the walkthroughs with the kids,
it it looks. One of my favorites

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is it said it looks sort of
like a meth lab. It had that,

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it had that vibe to it.
So there is either through complete ineptness

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of the company and I'm not even
gonna use an experience, I'm gonna use

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ineptness because they just don't understand what
it is to sell an experience or some

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sort of malevolent behavior. They lied
to the public, they offered a such

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a subpar experience that you know,
to your point, Philip, it may

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sour those ideas of pop ups,
and yet I think it may also have

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inadvertently done the opposite as well.
It's put up a warning flag to those

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companies that may try to go on
the cheap, that may try to put

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something up. This has clearly blown
up in their face. And I would

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say that this company probably will not
come back from it, because you know,

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this is in Scotland and we're talking
about it here in the US.

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This is a pop up in a
warehouse that used you know, bad inflatable

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props off the shelf, giant mushrooms, The candy Dispersal was a jellybean per

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child. The Chocolate River was a
floating inflatable ball pit that had a bridge

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over it with no balls in it. So I mean, it was just

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it was one horrible thing after another. We've talked about the power of IP.

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I think part of the reason that
this has gotten so much traction as

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being such a catastrophic failure is because
this is an ip that there are multiple

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generations that hold this ip very near
and dear to their heart, being older

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the original ip of both the books
and the original film, the Gene Wilder

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film. It holds a very special
place in my heart. I've always since

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I was a child, I always
thought that a theme park needed to do

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a a chocolate room that you could
walk through that would be immersive, and

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then do a boat ride. It
was screaming for a theme park attraction.

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It always has been in my brain
ever since I was very very young.

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So when all of a sudden a
parent or a grandparent sees this and their

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kids have seen the more recent incarnations
of both Willy Wonka and Charlie and the

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Chocolate Factory, it's a there's a
very special place in the heart that's going

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to draw you in. And then
to have it be absolutely a travesty and

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a complete disrespect for the intellectual property
hits people on an emotional level and makes

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them angry and is probably the reason
the police had to be called, because

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you basically pulled the rug out from
under a very beloved eyep and so I

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think that's part of the reason that
we're seeing it now. It's not just

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the ineptitude, because I'm sure there
have been other real crap installations around the

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world, but this one I've been
been there, seen them, Yeah,

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because this is but this, from
what I've seen, is is just It's

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if I had not seen video,
I would not have believed how bad it

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was. I would have said,
these people are just exaggerating. No,

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it's it's horrendous. It is horrendous, and you know, I realize I've

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not experienced it, and there are
people there who can There are people out

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there listening who can say, well, Scott, you've only seen video.

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You've only seen No, I can
tell from these videos. When you can't

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even hang up a plastic tarp straight, something is horribly wrong. Uh.

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There is just one catastrophic piece of
embarrassment after another when it comes down to

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this. So uh, you know, for those people who rely completely on

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AI to replace creatives, to create, to replace real people, this is

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what happens, and it fails.
So don't do it. If you are

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a creative and you're using AI.
You know, I've admitted on here for

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for flavor boards. When I'm creating
new things and I can't find an image

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that I like, I will use
AI to help me create a flavor board.

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It is not a design, it
is a flavor board. Is there

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is there the ability as AI progresses
to continue to use it more and more

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and to rely on it more heavily. Yes, but it still needs to

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be supervised by a creative or someone
who knows what the heck they're doing.

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Otherwise you end up with Willy Wonka's
meth lab in Scotland. So there's that.

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I think the other thing that's really
really important here is you know,

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you said, you hope it doesn't
sour the idea of pop ups coming up.

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Like I said, I think it's
raised awareness and I think that smart

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business people and even not so smart
business people are going to look at it

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and go, well, the last
thing we want is a Willy Wonka catastrophe.

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So they're going to rethink how they
market, They're going to rethink how

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they put things together. I think
guests are going to become significantly Like I

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said, this is hit reform of
social media. I've seen it. I've

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seen it on uh well, if
it's on Facebook, Insta, TikTok,

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LinkedIn, Yeah, LinkedIn LinkedIn for
crying out loud. You know. It's

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yeah, it's it's literally everywhere,
literally everywhere. It's going to make consumers

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much more critical. So what that
means for us in the industry is a

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don't try to lie to your public. B the sooner you can get real

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photographs out there, not and and
not AI. The sooner you can get

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real content out the better because that
will prove to prove to your potential guests

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that this is not just a slap
together piece of trash. I don't get

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really negative about things very often,
but that's what this was. This was

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a piece of trash. But it's
because it offended me because I love the

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brand and they just they just went
so over the top in the wrong direction.

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And I also, you know,
we've always heard let the bike beware,

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Well this this is proof that it
it's it can go this far wrong.

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So don't allow your guests to stumble
into something that's this awful. First

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of all, don't produce it.
If you're in the industry, don't do

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it because it will come back and
hurt you. You know. And everybody's

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saying, well, yeah, but
nobody would know about this company, but

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no one's going to hire this company. No one's going to go anything,

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go to anything that's created by this
company because they are they're a mean,

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they're a joke. Now, well
it's I guess, I guess I don't

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I don't know if this is not
like a counterpoint. But back to our

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are like umbrella of you know,
what is an immersive experience in twenty twenty

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four. Like I you know,
part of me is like may it's just

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because I've gone to so many events, you know, as media and as

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being here in LA and all that, and I'm like, you know,

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like I've been to several events like
this. I'm not not joking like I

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have, and and I've been to
so many you know, black box shows

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that it's you know, essentially you're
just a person. There's nothing, it's

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just a black you know, literally
a black stage and one or two performers,

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right, I mean, it's just
so I think it's it's almost like

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the questions like what is acceptable?
I think that that is It's kind of

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like, you know, we talked
about AI, and we talked about the

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concept of AI is going to create
so much misinformation it's gonna be hard to

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figure out, like what is facts? Actually like what is real? You

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know, and then you're gonna it's
gonna, you know, potentially make it

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so that the the bigger brands,
you know, have more of a a

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monopoly on truth, right, Like
you're probably gonna believe something from the New

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York Times, which you're not necessarily
going to believe something from anybody else.

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So it's uh, or you know, what you pick your news source of

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choice? Doesn't that to be that? It could be Fox if you want.

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But I almost feel like we're getting
the space where like to what you

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said, like the it's almost like
the need to have those those pictures and

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have the documentation is essential now.
And I think but there's you know,

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because you're not gonna necessarily know if
someone just says it's immersive. It seems

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like that's almost like a carte blanche
to just do what they want and you're

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going to need I don't because there's
no standards and there shouldn't be. There

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should not be standards for art,
like the should There shouldn't be quality stands

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for art because art bia saincture can't
be sandardized. But right, but but

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again, immersive is just another buzzword
right now Immersive is the current buzzword.

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And if someone tells me, you
know, you say, you've been to

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a lot of little black box pop
up experiences, which is great. If

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someone tells me this is an immersive
storytelling experience in the dark, that's one

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thing. If you tell me and
show me in your AI generated lies that

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this is a walk through one of
the most classic films, one of those

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classic children's films or classic children's IP
and then deliver nothing that's a whole different

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story. So I don't want it
to be confused with I'm saying it has

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to be high tech, it has
to be high cost, it doesn't.

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You just have to make certain that
the guest experience is emotional, emotionally impactful,

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and takes you through the entire experience. This was emotionally impactful, but

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again exactly the wrong way. Yeah, I take your point. Basically,

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it's the the IP tie to it. It's it's what makes it just more

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more difficult for people. Yeah,
But I my last point is just I

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think my takeaway. Scott had some
really good points for our listeners. My

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my point is going to be it's
going to be become even more essential that

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you create real media and not you
like like back in the day, right,

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Like it's like haunted houses and everybody
that want to be immersive, Like

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just they made these posters and they're
like, no, we can't show you

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any photos or we can't reveal any
of these things. I'm like, you

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need to be able to show people
what it looks like to prevent stuff like

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this. That's just going to be
my thing. But right, and even

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if they had, even if they
had shown close ups of this stuff,

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because that's trust me I have.
I've set up for more than my share

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of media days where the attraction itself
is not completed. But I didn't replicate

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anything that wasn't an actual part of
the experience. And even if they had

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done close ups on this, you
would have seen the wrinkly inflatable vinyl.

279
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So along A very related story to
this is that there there's a There's something

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that is built again billing itself as
a theme park that has opened in Japan.

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It's calling itself an immersive Yeah,
its calling itself an immersive theme park,

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and from the website it says,
dramatic events that we see in the

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worlds of film, anime or games, if you could experience them, not

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as the observer, but as a
protagonist, that succession of dramatic moments not

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shared with anybody around you, but
uniquely yours, creating endless thrills and excitement

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that burst up from the depths of
your heart. A day spent here is

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not just any day out of the
ordinary, is a dramatic day. They

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will totally change your life. Get
ready for the world's first immersive theme park,

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Immersive Fort Tokyo. And you know, the website has a lot of

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I'm not sure it's AI generated,
but it's it's pretty squarely in the uh

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like over dramatized concept art, idealized
idealized concept art, right, So there,

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basically it's it's a big it's it's
a space in a mall, a

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shopping mall. And essentially what they've
done is broken up into little like chunks,

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and then each chunk is like a
you know, like a little miniature

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immersive experience. Some of them are
IP related, and some of them are

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not. Some of the all the
ips are Japanese, but but they are

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some from anime that I actually really
like that look not great. And then

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you know there's a Jack the Ripper
and that kind of stuff. So there's

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like little manature immersive scenarios. It's
what I would call it. You like

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you live through a scenario like being
kidnap. I don't know why you do

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you want to do that, but
like you know, like a bank a

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bank run or whatever. The reviews
for this are terrible. It just opened

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on Friday, whe recording on Sunday. The reviews are horrendous, and it

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seems like very similar thing in that
the execution is just not there, you

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know, like when they say immersive, they really mean they just took projections

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and projected like scenes on walls and
then you have like actors in there,

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you know, and and but the
actors, it's like it's kind of the

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same thing, where like the it
doesn't sound like the stuff has been rehearsed

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or properly scripted, and that the
using the word immersive, you know,

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their translation is we're just going to
put projections up on walls, which is,

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you know, may may or may
not work, depending on you know

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how, And like look at the
immersive bank Go experiences, right like sometimes

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it could work, sometimes it doesn't. So well, yeah, I mean

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I just did I just recently did
House of hype in in Riod, which

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is immersive and is very heavily reliant
on lighting effects and projections, and their

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actors are actually you know, trained
to to create this sort of quirky,

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weird gamy kind of world. But
in reading this, I don't feel as

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though this is necessarily an immersive theme
park. I think it is a conglomerate

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of many different immersive types of things. There's from what I've read in in

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the online is is it's you know, there's there's basically an escape room.

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There is an immersive show. There
is a murder mystery dinner theater kind of

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experience. There is you know,
all this stuff. Nothing is really new.

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It's just taking these ideas and slamming
them together and calling it a theme

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park. Yeah. But again you
get to that thing you said earlier about

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the like, you know, how
what is the lie or like, you

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know, where is the where is
the line between like marketing and speak and

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lying and like, I mean,
I don't think this is a theme park.

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Would I would not call this a
theme park. I could say it's

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like a immersive conglomerate or I don't
know what another word, but it's not

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a theme park. I'm sorry,
this is not well and you can't.

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It's just like you can't call me
meal Wolf installations theme parks either, you

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know? Those are you know?
And and and I would venture to say

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that the biggest challenge. And again, as an actor trainer, I always

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get upset when I hear that the
actor is just walk around not knowing what

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to do. One of the takeaways
that I think is essential for this story,

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and perhaps the previous story as well, although I didn't even get that

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far because it was just crap,
but perhaps for this story is make certain

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that if you are going in to
train immersive actors, that you train them

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in an immersive way. You don't
train them in a scripted proscenium style.

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You don't even script them in a
haunted attraction style because hanted attraction. Your

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engagement with a get with a performer
in a haunted attraction, even if you

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are going in a batched group,
is two to three minutes at the most.

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So make sure that you are training
them to live in these environments.

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And that is a very different way
of casting, a very different way of

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scripting, and a very different way
of training your actors. And I don't

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think a whole lot of people recognize
this. I know maybe three people in

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the industry who get it, and
everybody else is just like, well,

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I'm just going to put them in
costume and I'm going to have them go

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out there and tell them. I'm
going to tell them the basic story and

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They're just going to play with it. Immersive actor training takes longer than any

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other style of acting training I've ever
done to do it well because you have

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to have that right balance between script
and improvisation. You have to have that

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right balance, you know. I
always say that the missing cast member is

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the guest in a truly immersive experience. So because they're going to have to

355
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have the control to create the illusion
that they've they've somehow shifted the story or

356
00:25:17.000 --> 00:25:22.319
somehow contributed to the story, and
it's it's tricky. So, you know,

357
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the idea of this, I think
this is again as we've talked about

358
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so many times on this show.
I think the concept sounds great. I

359
00:25:30.519 --> 00:25:34.119
think it sounds really fun to basically
do a crime, because that's really what

360
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it's all about, you know.
The Sherlock Holmes is one of the ips,

361
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and Jack the Ripper, and and
and I don't know the I don't

362
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know the like, well, there
is a crime at the base of it,

363
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but yeah, it's a lot of
Yeah, it's a lot of spy

364
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and crime stuff and the and they're
using you know, they're using fake guns,

365
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and they're they're kidnapping people. So
it's all this sort of underbelly almost

366
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film noir style crime thing, is
what I get from the press release.

367
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But reading the reviews, it's unfortunate
they haven't quite found a way to execute

368
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it yet. Now I will give
this tiny little caveat, and that is

369
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that they may not have they may
not have been ready to open when they

370
00:26:14.759 --> 00:26:18.200
open their doors, and I know
that that's often a challenge is you're told

371
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here's when this is going to open, and you open whether you're ready or

372
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not. That said, another takeaway
is it is better, in my opinion,

373
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to delay your opening and have a
killer product than to put your opening

374
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out there earlier and then have to
overcome bad reviews from the get go.

375
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So we've had that's been a lot
of negative, but we don't want the

376
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whole show to be negative. I
think we're going to end on a positive

377
00:26:45.599 --> 00:26:48.440
or someone who I think is doing
this right, which is exactly what Scott

378
00:26:48.599 --> 00:26:52.359
just said about kind of like,
you know, giving a bit longer Lee

379
00:26:52.440 --> 00:26:56.880
time delaying, which is the Tokyo
DISNEYC. So i'll read here this is

380
00:26:56.920 --> 00:26:59.319
coming from Theme Park Insider. We'll
link to it in the show notes so

381
00:26:59.359 --> 00:27:03.039
you can actually see the whole article. But it says Disney's biggest new attraction

382
00:27:03.279 --> 00:27:06.880
debut of the year is coming up
this June and Tokyo while Disney Imagineering and

383
00:27:06.920 --> 00:27:11.519
its partners at the Oriental Land Company
are now sharing their latest looks inside the

384
00:27:11.599 --> 00:27:15.880
new Fantasy Springs expansion at Tokyo Disney
C. And it includes sectioned sections themed

385
00:27:15.960 --> 00:27:22.960
to Disney's Frozen, Tangled, and
Peter Pan And it looks absolutely incredible.

386
00:27:22.359 --> 00:27:26.440
And what I especially like about I
mean, it looks incredible, but what

387
00:27:26.519 --> 00:27:30.960
I like about it is the mix
between concept art that you can tell is

388
00:27:30.279 --> 00:27:34.519
actual concept of art. It's like
art, Yeah, it's like a real

389
00:27:34.599 --> 00:27:38.720
concept art mixed with you know,
a little bit of construction photos. It's

390
00:27:38.759 --> 00:27:41.039
like so it's kind of like,
I feel like, to me, this

391
00:27:41.200 --> 00:27:45.200
is almost exactly how you should be
doing it. It's like it's like it

392
00:27:45.359 --> 00:27:48.759
do they have photos of the real
experience with ready right now. No,

393
00:27:49.119 --> 00:27:52.160
but are they showing you here's the
concept, you know, here's what we've

394
00:27:52.160 --> 00:27:56.119
thought about, here's the idea,
here's us constructing it, so you can

395
00:27:56.200 --> 00:27:59.119
see that it's going to look like
what it's supposed to do. I mean,

396
00:27:59.160 --> 00:28:00.960
you see everything here, So I
think there should be no doubt this

397
00:28:02.079 --> 00:28:06.799
is going to be a real experience
that is going to be what the you

398
00:28:06.839 --> 00:28:11.759
know, the quality that people expect
of this park. And also I'm impressed

399
00:28:12.200 --> 00:28:15.640
just there's so much about this.
I mean you really should go read the

400
00:28:15.759 --> 00:28:18.480
article about you know, the food
looks great, you know how they've curated

401
00:28:18.559 --> 00:28:22.920
it. It also is impressive,
you know, just well everything I took

402
00:28:22.920 --> 00:28:26.119
you. Disney is impressive because they
generally have much higher budgets than any other

403
00:28:26.200 --> 00:28:30.160
park because they're not really a you
know, Disney park. But yeah,

404
00:28:30.400 --> 00:28:33.880
right, yeah, I mean they
really like they're like, well, they

405
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have plenty of money. Yeah yeah. And we always think, and we

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always think that Disney has the deepest
pocket and Oriented Training has the deepest pockets.

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But what I especially liked is how
many rides are packed into each area.

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I mean, they really are like
packing the rides in and we haven't

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even seen the rides yet we've only
we're only seeing the like facades. But

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yeah, excellent. Well the thing
and the thing I like about it,

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And I think part of the reason
that it's so important to include this in

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a show all about immersive experiences is
these they are creating in essence, three

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very specific immersive experiences that the rides
are part of them. This is something

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that Disney has been doing, has
been has been continuing to build upon really

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throughout them throughout their entire career.
To be completely honest, is to create

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an environment where you uh suspend your
disbelief and you live in the world of

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uh Peter Pan or you live in
the world of of Frozen and and yes,

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the rides are a part of that. But you know, you you

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truly feel as though you're on another
planet when you are when you are in

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Galaxy's Edge, you truly feel as
though you are, you know, in

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the realm of these ips when you
enter these areas. So that is truly

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the the immersive experience that I think
we're all looking for. And yes,

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I know you're you're thinking, well, Scott, you've just slammed two very

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low budget things and you've praised one
very high budget. But it's not just

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about the budget. It's about the
concept. It's about delivering upon expectations and

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more importantly, exceeding the expectations.
You know, I've quoted one of my

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mentors for years, a woman by
the name of Elaine College who worked for

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Bush Gardens in Tampa. She was
the vice president of entertainment for many,

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many years, and she used to
say, the difference between a good show

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and a great show is attention to
detail. Notice she did not say is

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budget. So by focusing on that
detail, by focusing on how do we

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convey this detail, how do we
make it so that you are truly living

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in the area, then you are
truly making something immersive. And I think

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that you know, to Phillip's point, what Disney c seems to be doing

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here is they're sharing the information so
that we believe that it's real now because

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we've seen concept art of where the
creative's minds are and where the actual construction

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is. So we're not going to
get wonkafied from our Scotland, our Scotland

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disaster. So there is really good
immersive out there. And what you consider

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00:31:08.839 --> 00:31:12.079
immersive, whether it is a three
hundred and sixty degree film that people stand

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in and tip as they go round
the corner, or whether it is something

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that guests actually get to engage with
actors and can control the scenario or create

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the illusion they're controlling the scenario,
or whether it's living in your favorite film.

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These are all different levels, different
definitions of immersive. But I think

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the most important thing is whatever definition
you decide upon, you make sure you

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communicate that accurately to your guests so
no one is disappointed and we can continue

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to grow this wonderful realm of immersive
entertainment. So, speaking of the growing

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of realms, we want to continue
to grow our listenership as well. So

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if you know anyone who would be
interested in the types of things that we

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00:31:51.519 --> 00:31:53.759
talk about on the show, please
let them know, please have them join

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00:31:53.799 --> 00:31:59.559
our listenership, and we will be
back here every week. But now we

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have to because our time is over, So until next week, this is

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Green Tag Theme Park in thirty and
we will see you next week.