"I Don’t Get Paid in Per Cap:" Why Per-Cap is the wrong number to chase

United Parks, which owns SeaWorld and Busch Gardens, reported record in-park spending per guest for the third quarter, while attendance fell 4.7% and net income fell 10.5%. Management touted the raise in per cap, but is per cap really the best indicator to track? Full episode: https://www.youtube.com/watch?v=ZgGdFhq43K8 #UnitedParks #BuschGardens #ThemeParks