Aug. 30, 2026

Six Flags Moves HQ, Disney Patents Ride Aversions

Six Flags Moves HQ, Disney Patents Ride Aversions
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Disney Six Flags

Key Takeaways

  • Six Flags is moving its corporate headquarters from North Carolina to Arlington, Texas, with the transition expected to be complete by March 2027.
  • CEO John Reilly framed the Six Flags headquarters relocation as an effort to concentrate personnel, processes, and decision-making in one office to improve coordination and accelerate live entertainment rollouts.
  • Disney recently filed a patent application for a system allowing guests to flag specific ride moments they cannot handle, triggering customized warnings or real-time ride adjustments.
  • Disney's new ride aversions patent goes beyond standard ADA compliance by addressing common sensory triggers like heat, loud noises, confined spaces, and vertigo.
  • While opt-out and real-time ride modifications could draw in more hesitant visitors, industry critics warn that such customization might risk homogenizing ride design.
  • The hosts emphasize the importance of giving back and investing in the community in honor of late entertainment and theme park icons like Dolly Parton.

Six Flags is moving its corporate headquarters from Charlotte to Arlington, Texas, with the transition complete by March 2027. CEO John Reilly framed the move as "concentrating our personnel, processes, and decision-making" in one office to improve coordination among the new executive team. This is an efficiency of time. The pure money play would be stipends and no office at all. A turnaround built on live entertainment rollouts, reinstated park presidents, and new layers of communication needs people in one room, because the ideas that matter tend to happen outside the meeting.

Meanwhile, Disney filed a patent application for a system that lets guests flag the specific ride moments they cannot handle, then warns them before those moments arrive, swaps in a milder effect, or changes the ride in real time. Real-time ride changes are a long way from any show system, but the intent reaches well past ADA. Heat, loud noises, confined spaces, and vertigo keep people out of parks without qualifying as disabilities, and only Disney can build the moat that brings them in. The pushback is that opt-out design can become dumbed-down design, and a homogenized park eventually sends the pendulum back toward the biggest, fastest, tallest.
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Frequently Asked Questions

Where is Six Flags moving its corporate headquarters?

Six Flags is moving its corporate headquarters from Charlotte, North Carolina, to Arlington, Texas, with the complete transition slated for March 2027.

Why is Six Flags relocating its headquarters?

CEO John Reilly stated that bringing the corporate team together in Arlington will enhance cross-functional collaboration, strengthen company culture, and improve coordination among executive leaders as part of the company's turnaround strategy.

What is the Disney ride aversions patent about?

Disney filed a patent application for a system that allows guests to flag specific ride elements or sensations they wish to avoid, enabling the system to either warn them beforehand or potentially alter the ride experience in real time.

What types of triggers does the Disney ride aversions patent target?

The patent targets non-disability sensitivities that often keep people out of parks, such as heat, loud noises, confined spaces, and vertigo.

WEBVTT

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From our studios this week in Houston and Orlando, this

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is Green Tag Theme Park in 30. I'm Philip from

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Gantem Light Aid Controls, and I'm joined as always by

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my co-host, Scott Swenson of Scott Swenson Creative Development. Here

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on Green Tag, we look at the top news each week,

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and we try and pick the stories we think matter

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most to industry professionals. We discuss them here on the show.

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This week, we're going to talk a little bit about

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news with the Six Flags moving and some Disney patents

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that are very interesting, and we'll see how far we get.

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But first.

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just to let you all know, we're recording this early

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on Wednesday, the 26th. And of course it's coming on

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the cusp of some very, very sad news for all

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of us in the theme park industry.

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I'll kind of let Scott speak a little bit about it.

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Yeah.

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Uh, you know, I know you've probably seen many things, uh, as,

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and it is all well-deserved about the passing of Dolly Parton. And, um,

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She was not only an entertainment icon. That is just obvious.

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And I think pretty much everyone knows that she took

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the wealth and the fame that she had and invested

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it in other forms of making people happy, whether it

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was in Dollywood or Stampede or her pirate show. She

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was always... trying to find ways to, you know, how,

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how billionaires or, or incredibly wealthy people reinvest. Well, she

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was reinvesting, but she was reinvesting in the people that, um,

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really made her a star and reinvesting in making people

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happy and finding ways for them to continue to be happy,

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whether it is, you know, through the theme parks or,

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and the shows, or even through the, uh, you know,

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distribution of books, um, her library program was amazing. And

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I just I think that our industry, as we all do,

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I think our industry has lost someone very, very special.

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And we felt that it would be irresponsible of us

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not to mention her passing. And if there is a

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way to, you know, to honor that, you know, maybe

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there's a way that you can find within your own

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industry to give back. You know, maybe there's a way

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to invest in your long term success because it clearly

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didn't hurt her, you know, by investing and giving back

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to others. If you can find a way to do

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that within your industry or with your part of the

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industry or within your, even if it's local, some of

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the biggest, best ideas start small and grow when they've

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been proven that they work really well. So I challenge you,

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I challenge you to find a way in honor of

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Dolly Parton, find a way to give back to your clients,

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find a way to give back to the themed attraction

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community And, um, you know, if you want to share

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some of those that we'd love to, we'd love to

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hear them. Uh, but I just, I want to put

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that challenge out there because I, like so many people,

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I feel kind of helpless. Um, not like she was

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a great buddy of mine. She, you know, I never

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met her and, but I see the great work that

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she's done. And I see that the amazing things that

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she's done for our industry. And I think probably one

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of the best ways I can think of to honor

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her is to figure out how to find some way,

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some way in the next 12 months to give back

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and to give back to the, either the industry itself

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or back to the people that, uh, come and enjoy

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your parks, your, uh, FECs, whatever it is that you run. So, um, we,

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we lost a giant and not just in the entertainment industry,

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but in the themed and themed attraction industry as well.

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So we had to say something. And I, and I

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feel that that was, that's about as, as actionable as

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we can be. Um, so just, just do something, basically

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do something nice in Dolly's memory, you know, do something

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nice for those people around you. And if you can

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invest even a small part of your, your profits or

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your whatever this year, uh, to, to help somebody out

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who you don't have to help out. Cause that's really

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the key. She would help out people. She didn't have

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to help out, um, but felt that she should. And, uh,

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so I challenge you all to do that. Try it.

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See if, see if we come up with some cool ideas.

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So yeah, it's, it's been a, it's been an interesting week.

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Cause not only did we lose Dolly, we also lost

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of course, Tim Curry, who has a strong Disney connection, obviously,

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but you know, losing him, losing him is, is horribly

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sad as well. At the same time though, I, I just,

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because of the nature of our show, I felt it

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was important. We, we highlight, highlight Dolly's passing and try

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to find a way to, to remember her.

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So.

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That's about it. I'm going to stop now, otherwise I

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will cry. Okay. Thank you, Scott. Thank you. Thank you. Yes, well,

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I thought it was important to mention, but yes, that's

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a good way to think about it. All right. Shall

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we to the news then? To the news. The not

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as sad news? The not as sad news, yes. There

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we go. That's a good thing. Six Flags again. Can

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we do other news? No. Well, this will be quick,

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I think. No, I don't mind, because the moment we

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say Six Flags, we get like a thousand more clicks.

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Six Flags.

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Yes, Six Flags is relocating their corporate headquarters to Arlington

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from where they were previously, which was North Carolina, right?

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So they're relocating to the Arlington location, and it should

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be completed by March 2027. And John Reilly, basically he

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talked about how This will be better because everyone will

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get together and will improve efficiency.

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That's suggestive. I'll read you the quote.

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He said, quote, the decision to return the company's headquarters

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to Arlington is a continuation of our efforts to evolve

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the organization and enhance operational efficiency. After an extensive review,

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we determined that concentrating our personnel processes and decision-making in

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our Arlington office, where a portion of Six Flags corporate

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employees are located, is the best path forward for the company.

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Bringing our corporate team together in an office will enhance

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collaboration across functions, strengthen our culture, and improve coordination among

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our new executive leaders as we further align our organization

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around our key strategic priorities and long-term vision.

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And then he.

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Talks about how great the location is and says, we

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look forward to building on the strong capabilities we already

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have in place there and capitalize on the vast talent

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pool in the Dallas-Fort Worth area as we advance our

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strategic growth plans. I think my take on this is

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it's interesting to me just as a business leader, I

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guess myself, or having navigated these sort of types of

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things before, it's interesting to me that, again, this is

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another pendulum thing, right? Because during the pandemic, we were like, well, everyone,

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you can work from anywhere. It's like magic, the magic

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of Zoom. You can do anything anywhere and you could

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be what you want to be on Zoom or you

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do whatever life, live wherever you want And that's great

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because what it does is it allows people to live

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in much lower cost areas, right? That is allow, it

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does allow you to kind of have that. But, um,

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you know, since then, I think we've seen a lot

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of research that it's just, it's not as good for

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younger people because younger people need networking.

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They need to be able to meet people in the office.

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They need mentors.

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So, and I will say, it's just, it's not as

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good for brainstorming. What we know, we know at this point,

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it's just, it's not, and I can, speak to that

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myself as well. It's just, it's not as good for

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those types of water cooler collisions, those types of, a

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lot of the important stuff happens outside of the official meetings.

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And to have those.

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Bombardments together, especially at larger companies, it just is what

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it is. And it is harder, I think, you know,

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it all depends. Like when you have younger staff, it's

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easier for them because they can kind of you know,

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live in more expensive areas and just kind of have

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roommates or either figure it out, you know, kind of

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a thing. It's harder, you know, when you have older staff,

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as I have older staff as well, and they have

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whole lives. They have children, they have spouses, they have,

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it's hard to get them to move. It's just, they

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have more attachments. It's harder for them. And being in

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cities is harder. And so there's, it's hard to find

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that happy medium, really. Not nowadays, it is hard to

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find that medium of how you position your staff and

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how much you require them to come in or not

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or whatever. But I'm just going to say, pretty much

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we know that it's better for younger people because they

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get more mentorship, they get more opportunities to connect, they

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get more networking, and it's better for brainstorming at no

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matter what age or facility.

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It's just better. It just is. I'm sorry.

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That's why I do the annual retreats with our company.

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That's why I come out to meet our staff. That's

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why I actually did the same thing here as Six

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Flags where Gantum, we made the conscious effort to reorganize

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our building and our staff all in Orlando. So that's

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where our office is and that's where we hire. We

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hire in Orlando and that's specifically what we look for.

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So that's where I'm at now.

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So yeah, there is a lot to this. He's not wrong.

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There is a lot to the Riley thing.

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It's hard because sometimes you lose people, but if your

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goal is communication, And ideas, which I think is what

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they need right now, this is a good thing.

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Yeah, I think that it's important to recognize that any change,

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whether it is to– because there were a whole bunch

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of people who just were absolutely livid that they couldn't

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come into work during COVID. Um, and they got angry

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because it's like, well, I never get to talk to

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anybody and I only get to see them in these

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little squares. And it's, you know, you know, so any

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change is going to have some sort of repercussion. Um,

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but I, I agree with you a hundred percent. Um,

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one of the things as an independent contractor and a

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contractor that has a very small workforce, uh, workforce of

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really one and a half. Um, and, uh, the fact that,

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I mean, I get to work with great people all

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over the world, but I don't go into the office

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with them every single day. And, and I will say,

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I do kind of miss that. Now what's interesting is

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I've had more and more companies come to me and

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ask me to facilitate onsite brainstorming sessions. Um, even if

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they are usually working remotely, but they will, during a

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retreat or an outing of some sort, they'll have me

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come in, facilitate a brainstorming session for a new project,

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and that is best served in person. There is a

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synergy that happens there. We are in, of course, I'm

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going to phrase it this way. We are in the

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industry of live entertainment. Um, we are in the industry

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of creating experiences for people to experience live. So if

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you're going to talk about those things or be in

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the right mindset to develop those things, there is no

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better environment. In my opinion, there's going to be people

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who disagree and that's fine, but there's no better environment

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than at least, at least 50% in person, in my opinion,

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at least preferably more. Um, and it's also, if you

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think about it, it's, Kind of the pendulum that has

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gone back and forth with music and how we consume music.

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When we shifted to almost everything digital, there became this

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amazingly efficient sound to music. It became very efficient. And

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then when the pendulum swung back to more of the

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analog side and LPs came back and vinyl became popular again,

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then all of a sudden it's, well, it's just a

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different sound. It's a warmer sound. It's more of a

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physical experience. So they recognize different assets. They're both valid.

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I mean, digital and vinyl are both very valid ways

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to consume music. It's whatever works for you. But all

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of a sudden, certain parts of those or certain positive

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sides of those become recognized. It is very efficient, for example,

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to do business virtually if you are a global company

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and you've got leaders in different countries around the world.

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Very efficient to do it that way. At the same time,

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what you lose is that human element and that, Philip,

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I think you nailed it when you said the stuff

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that happens outside of the meeting, the water cooler talk.

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There was one company I worked for that we used

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to joke and said, this was back when cigarette smoking

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was significantly more popular. We used to say that more

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ideas happened in the smoking area than in the boardroom.

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Because what would happen is you'd have this really intense

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meeting and everybody would walk out like, oh my God,

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I don't know what we're going to do. And those

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people who smoked cigarettes would go out and have a cigarette.

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And then that's when they would let down their guard of,

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oh gosh, the boss is watching. And they would relax

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just a little bit. And we would solve the problem

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in the smoking area, come back to the meeting and

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have a solution. Well, you can't do that in a

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virtual meeting. And don't misunderstand me. I'm not saying you

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have to smoke to come up with good ideas. I'm

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not going there. But it's one of those situations where

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you have to recognize, what do we need right now?

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If you need global efficiency, then it's a good idea

248
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to be virtual. If you need some sort of synergy

249
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and some new thoughts to develop, that can come from

250
00:14:12.610 --> 00:14:15.330
within your own team, then maybe it's best to kind

251
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of rally the wagons. I mean, it's what cultures have

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done forever. When things get tough, what do you do?

253
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You bring everybody together. And let's face it, Six Flags

254
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has its challenges. We've talked about it. So it's one

255
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of those, bring it together. But I guess not everybody

256
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can do that. So I guess what you have to

257
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do is recognize what is it you're trying to accomplish?

258
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And if you're trying to get the opinions... The surface

259
00:14:40.519 --> 00:14:43.399
opinions of a bunch of people globally, virtual is fine.

260
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But if you're trying to create something new that is

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going to impact people in the real world, it might

262
00:14:48.769 --> 00:14:51.769
not be a bad idea to spend the bucks to

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bring your whole team together for a session so that

264
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you can actually rub elbows and get those ideas germinated

265
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and started.

266
00:15:02.139 --> 00:15:05.259
Yeah, you're highlighting something I thought was really interesting in

267
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his wording of it, basically. I mean, I skipped through

268
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the second part, but in the first part, you know,

269
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he talks about efficiency and blah, blah, blah. And actually

270
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I was thinking when I was reading it that, well,

271
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it would actually be more efficient to let everyone just

272
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work from home. And so actually he's trying to kind of,

273
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I think, wordsmith it into being like, well, it's better.

274
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It's a better city.

275
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And he's, he's come up with all these reasoning, but

276
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the reality is exactly what you're saying. The reality is like, um, this, this,

277
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turning this boat around is an all hands on deck situation.

278
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And he's recognized just like they brought back the park

279
00:15:42.269 --> 00:15:45.059
presidents and you're bringing back all these layers that you

280
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need communication in order to roll this stuff out effectively.

281
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And the best way to do that is to put

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everybody in a big HQ so that they all can

283
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communicate with each other and brainstorm. And that's not, I'm

284
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sure it's not a popular move, but it's also more

285
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costly than just saying, You know, we're going to give

286
00:16:05.169 --> 00:16:08.110
you a stipend to work from home, you know, as

287
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a work from home office. And then you're not going to,

288
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we don't have to own any, any office space anywhere.

289
00:16:13.269 --> 00:16:14.669
And we can just get rid of like, that would

290
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be the pure efficiency move. So this is actually not

291
00:16:16.600 --> 00:16:19.559
an efficiency move. I think this is more of a leadership,

292
00:16:19.580 --> 00:16:22.600
just like we've been talking, you know, Riley continues to

293
00:16:22.659 --> 00:16:25.840
kind of demonstrate in each move that he makes that

294
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he is trying to, I think, do the best that

295
00:16:27.799 --> 00:16:30.330
he can and trying to improve this communication.

296
00:16:30.690 --> 00:16:32.909
I think it's fair to say it's an efficiency of time.

297
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Versus an efficiency of money.

298
00:16:35.860 --> 00:16:36.000
Right.

299
00:16:36.019 --> 00:16:40.419
Because what happens is, and that kind of makes sense

300
00:16:40.480 --> 00:16:42.419
considering where they are because they got to turn around fast.

301
00:16:42.970 --> 00:16:46.610
And do a lot of live entertainment rollouts, right? Exactly, exactly.

302
00:16:46.649 --> 00:16:50.950
So what's the best way to turn around fast? And

303
00:16:50.990 --> 00:16:53.570
that is to get all the brains in the same

304
00:16:53.649 --> 00:16:56.470
room so that when they walk out of the room

305
00:16:57.149 --> 00:17:01.720
and go, you know, grab their organic tofu or barbecue

306
00:17:01.740 --> 00:17:04.779
or have a cigarette, whatever it is, Um, I said

307
00:17:04.799 --> 00:17:09.039
barbecues is Texas. Um, so whatever it is, they, they

308
00:17:09.099 --> 00:17:12.279
continue that, that brainstorming process. They continue to, to ideate

309
00:17:12.900 --> 00:17:17.650
and it is much more efficient from a time standpoint

310
00:17:18.190 --> 00:17:22.769
to bring everyone together to, to ideate and solve problems. Um,

311
00:17:23.589 --> 00:17:24.829
if you're just, like I said, if you're just doing

312
00:17:24.849 --> 00:17:28.619
top line virtual is fine. So there is no right

313
00:17:28.630 --> 00:17:30.759
or wrong. It's just deciding what you're trying to accomplish.

314
00:17:31.809 --> 00:17:33.390
And it sounds like this is the right move for

315
00:17:33.430 --> 00:17:37.829
Six Flags at this point. I agree. All right.

316
00:17:38.029 --> 00:17:41.650
Let's away from Six Flags. We'll go over to Disney

317
00:17:41.730 --> 00:17:44.690
for a hot minute. So I wrote up the story,

318
00:17:44.759 --> 00:17:48.210
but everyone's covered it, of course. And Disney has filed

319
00:17:48.299 --> 00:17:53.000
a patent that is quite interesting. And essentially what the

320
00:17:53.019 --> 00:17:58.069
patent is trying to do is let guests flag the

321
00:17:58.109 --> 00:18:00.880
ride moments that they can't handle, and it would also

322
00:18:01.059 --> 00:18:04.299
adjust for those. So basically, the new patent application is

323
00:18:04.339 --> 00:18:07.059
for a system that would let guests flag the specific

324
00:18:07.160 --> 00:18:10.880
ride moments they cannot handle, and then the system would

325
00:18:10.940 --> 00:18:14.500
warn them before those moments arrive. And in some instances,

326
00:18:15.059 --> 00:18:19.910
it would potentially even swap the effect for some of

327
00:18:19.950 --> 00:18:23.250
the milder elements or even change the ride itself in

328
00:18:23.289 --> 00:18:26.799
real time to adjust for those people. So There's not

329
00:18:26.839 --> 00:18:29.460
many details out. I mean, the patent application, of course,

330
00:18:29.500 --> 00:18:31.460
has all the reasoning, blah, blah, blah, and all the

331
00:18:31.700 --> 00:18:33.740
diagrams and all that. But I just want to point out,

332
00:18:36.210 --> 00:18:39.269
a lot is, I'm sure, going to change from where

333
00:18:39.329 --> 00:18:42.450
this patent is in the application to where it might

334
00:18:42.490 --> 00:18:44.230
show up and how it might be used.

335
00:18:45.670 --> 00:18:47.470
And I am guessing this is.

336
00:18:47.490 --> 00:18:50.769
Going to be a multi-part system where it does describe

337
00:18:50.809 --> 00:18:53.869
where the guests will be able to actually go, you know,

338
00:18:53.990 --> 00:18:56.650
into some sort of device, a device or an app, whatever,

339
00:18:57.130 --> 00:19:00.450
and say, these are the sensitivities that I have, you know,

340
00:19:00.690 --> 00:19:04.539
and then I think it'll probably most likely be a

341
00:19:04.579 --> 00:19:07.380
multi-part system. Like one part will be, the app will

342
00:19:07.400 --> 00:19:11.839
probably notify you, this ride has these things that you

343
00:19:11.880 --> 00:19:12.819
said that you were sensitive to.

344
00:19:12.900 --> 00:19:13.500
So blah, blah, blah.

345
00:19:13.900 --> 00:19:18.430
But then I'm sure there will be, who knows though, how,

346
00:19:18.630 --> 00:19:20.549
how it will be rolled out, but you can see, uh,

347
00:19:22.529 --> 00:19:27.869
a world in which if you're able to isolate it

348
00:19:27.930 --> 00:19:32.269
by ride vehicle or even by ride instance, then you

349
00:19:32.329 --> 00:19:36.869
could turn off the water jet in this seat in

350
00:19:36.910 --> 00:19:41.089
this experience or whatever. You could see that possible, but

351
00:19:41.109 --> 00:19:43.029
I feel like that's pretty far down because you're going

352
00:19:43.049 --> 00:19:46.250
to have to adjust the show ride system for everything.

353
00:19:46.349 --> 00:19:49.329
That's the real hard part. It's not this system, but anyway,

354
00:19:49.349 --> 00:19:49.849
I don't know.

355
00:19:49.869 --> 00:19:52.549
That probably into the weeds about it but i think

356
00:19:52.589 --> 00:19:55.349
why this is important is it's a really cool idea

357
00:19:55.630 --> 00:19:58.569
and i uh when i when i wrote about it

358
00:19:58.609 --> 00:20:01.210
and put the story out i got a lot of

359
00:20:01.930 --> 00:20:05.579
feedback about it that as you can imagine that varies

360
00:20:06.119 --> 00:20:09.279
you know from um people that are really positive supporters

361
00:20:09.299 --> 00:20:11.480
to people who would not be happy about this because

362
00:20:11.519 --> 00:20:13.960
I think it's going to ruin the ride for reasons

363
00:20:13.980 --> 00:20:15.599
that don't make any sense because it's not going to

364
00:20:15.640 --> 00:20:17.900
impact you at all if you don't use it because

365
00:20:17.940 --> 00:20:23.150
it's opt-in, but whatever. To me, the most interesting is

366
00:20:23.190 --> 00:20:27.609
that this allows for a much broader scope than just

367
00:20:27.690 --> 00:20:31.329
pure ADA. And I think that if the recent years

368
00:20:31.349 --> 00:20:35.259
have taught us anything, something doesn't have to be labeled

369
00:20:35.319 --> 00:20:37.869
a full disability for it to be still a problem

370
00:20:37.910 --> 00:20:43.390
for guests. Like heat, like weather, like good food and

371
00:20:43.529 --> 00:20:48.190
stuff like loud noises and sudden shocks. It doesn't mean

372
00:20:48.250 --> 00:20:51.150
it's a disability. Maybe you just don't like stuff hitting

373
00:20:51.170 --> 00:20:53.970
you in the face or maybe you get claustrophobia so

374
00:20:53.990 --> 00:20:56.799
you shouldn't go into the Nemo ride or maybe you

375
00:20:57.240 --> 00:21:00.220
don't like sudden loud noises or maybe you have vertigo.

376
00:21:00.420 --> 00:21:02.660
These are not disabilities, but these are things that prevent

377
00:21:02.700 --> 00:21:05.759
people from riding things. So I think this is great

378
00:21:05.819 --> 00:21:09.700
because it allows that much wider swath and opens it

379
00:21:09.740 --> 00:21:11.599
up to a lot more people.

380
00:21:12.859 --> 00:21:14.180
That's all I got. That was a lot. I'm sorry.

381
00:21:14.259 --> 00:21:18.940
Go ahead. No, to me, I just... I'm sorry. I'm

382
00:21:18.960 --> 00:21:22.190
going to take... I won't say the opposite view, but

383
00:21:23.230 --> 00:21:26.230
a uniquely... a different perspective. Let's put it that way.

384
00:21:28.809 --> 00:21:31.170
Isn't this what the big yellow signs at entrances to

385
00:21:31.210 --> 00:21:34.269
rides used to do? Well, they say that the signs

386
00:21:34.789 --> 00:21:35.059
are not.

387
00:21:36.559 --> 00:21:36.980
Enough.

388
00:21:37.579 --> 00:21:42.279
And also, I think that's part of it, but I

389
00:21:42.519 --> 00:21:44.400
actually think it's a little bit more nuanced. They did

390
00:21:44.460 --> 00:21:46.150
talk about how like, well, the signs are enough because

391
00:21:46.170 --> 00:21:48.710
they don't kind of, I mean, I know they.

392
00:21:48.650 --> 00:21:50.430
Don't read signs. I get that. I know guests do

393
00:21:50.470 --> 00:21:50.930
not read signs.

394
00:21:50.990 --> 00:21:52.970
Not just don't read signs, but the signs are not

395
00:21:52.990 --> 00:21:55.990
like enough to portray like what it, what is it

396
00:21:56.029 --> 00:21:58.130
really like? And they don't break it down enough. Like,

397
00:21:58.170 --> 00:21:59.579
as in like this ride has X, Y, and Z

398
00:21:59.599 --> 00:22:02.640
and whatever. And they also, the right, in a way,

399
00:22:02.680 --> 00:22:06.000
this is less spoiler because it's only, tuned it to

400
00:22:06.019 --> 00:22:08.130
the people who've noted, who've like checked it.

401
00:22:08.160 --> 00:22:09.160
But I think it's.

402
00:22:09.079 --> 00:22:12.990
More in a way it's like, well now in theory,

403
00:22:13.650 --> 00:22:16.630
even if you do have a sensitivity to some things,

404
00:22:16.710 --> 00:22:19.839
you actually could ride the ride anyway, because it would

405
00:22:19.859 --> 00:22:24.579
be able to turn it off for you. As opposed

406
00:22:24.599 --> 00:22:26.720
to a sign. Because a sign isn't going to change

407
00:22:26.759 --> 00:22:28.539
the ride in real time. A sign is just going

408
00:22:28.559 --> 00:22:30.680
to let you know this thing is going to happen.

409
00:22:31.039 --> 00:22:31.799
But if you can.

410
00:22:31.779 --> 00:22:34.349
Adjust each ride. As you yourself said, though, that is

411
00:22:34.400 --> 00:22:37.569
so far down the line to change those ride systems. Well,

412
00:22:37.630 --> 00:22:39.390
I think it is. At this point, it's a nice idea.

413
00:22:40.190 --> 00:22:44.410
That's me personally. Me personally, I think it's a. But

414
00:22:44.430 --> 00:22:46.920
Disney is Disney, and I'm not an engineer. I'm just

415
00:22:46.980 --> 00:22:50.039
knowing from what I know working in these systems where

416
00:22:50.079 --> 00:22:53.539
just changing the color of a light is the whole thing, right?

417
00:22:53.559 --> 00:22:57.359
Well, I mean, it's a much more complex technology that

418
00:22:57.680 --> 00:23:01.160
lets E.T. say goodbye to you by name at Universal Studios.

419
00:23:01.619 --> 00:23:05.700
That's right. It's that same kind of idea. Yeah.

420
00:23:06.799 --> 00:23:08.799
Which would be really cool if they could pull that

421
00:23:08.960 --> 00:23:10.579
off that now that, and this is why I wanted

422
00:23:10.599 --> 00:23:13.180
to have a discussion. If they can pull that off

423
00:23:13.740 --> 00:23:18.740
where you are able to say, I can't handle flashing lights, uh,

424
00:23:19.109 --> 00:23:22.710
because I have epilepsy or whatever. And you know, but

425
00:23:22.750 --> 00:23:25.130
now you can ride every ride that has flashing lights

426
00:23:25.190 --> 00:23:27.930
because the lights will not flash for you only. And

427
00:23:28.009 --> 00:23:30.930
every other guest can experience it in its regular, but

428
00:23:31.029 --> 00:23:35.109
only for you, you don't see flashing lights that, that like,

429
00:23:35.150 --> 00:23:38.250
that's like magic. Now, now we're talking like real magic

430
00:23:38.289 --> 00:23:40.029
where anyone who.

431
00:23:39.829 --> 00:23:43.049
Has ultimate personalization, it's the ultimate personalization of a, of

432
00:23:43.130 --> 00:23:50.410
a rider attraction. Um, for me, I understand that that

433
00:23:50.470 --> 00:23:52.519
is an important thing. I, you know, with, with people

434
00:23:52.539 --> 00:23:54.940
who I've, I have friends, I have actually several friends

435
00:23:54.960 --> 00:23:57.880
who have epilepsy and they know ahead of time, I

436
00:23:57.920 --> 00:24:03.440
can't do this. Um, or some of them know that, oh, okay,

437
00:24:03.460 --> 00:24:04.660
at this point in time, I have to keep my

438
00:24:04.700 --> 00:24:08.180
eyes closed and bury my face in my sweater. But

439
00:24:10.720 --> 00:24:15.140
there's a part of me that hears this and thinks,

440
00:24:15.599 --> 00:24:17.940
why isn't it being positioned? And maybe this is just

441
00:24:17.980 --> 00:24:20.480
the first step. Why isn't it being positioned as a

442
00:24:20.539 --> 00:24:24.339
design your own experience, as opposed to let's take these

443
00:24:24.380 --> 00:24:29.910
things out? I realized that sensitivity is to to certain

444
00:24:29.970 --> 00:24:34.690
elements has become a a hot button and and rightfully

445
00:24:34.750 --> 00:24:38.549
so i don't know i just as a creator i

446
00:24:38.589 --> 00:24:43.049
think it it gives you the opportunity to dumb things

447
00:24:43.109 --> 00:24:45.049
down and then after you've dumbed things down you finish

448
00:24:45.069 --> 00:24:46.930
the attraction you go well that wasn't much well that's

449
00:24:46.950 --> 00:24:49.289
because you took out all the cool stuff you know

450
00:24:49.349 --> 00:24:51.430
and whether it was just because you didn't like it

451
00:24:51.730 --> 00:24:53.869
or because it was because as you say there are

452
00:24:53.910 --> 00:24:56.470
plenty of things that are you know i don't like

453
00:24:57.240 --> 00:24:59.640
I don't like to have things blow in my face,

454
00:25:00.000 --> 00:25:03.079
but that doesn't keep me from riding a roller coaster. Um,

455
00:25:03.700 --> 00:25:08.109
so I, I look at this with a little bit

456
00:25:08.150 --> 00:25:11.529
of suspicion. Um, it seems a little flavor of the

457
00:25:11.569 --> 00:25:15.829
month to me, um, because sensitivity is such a hot

458
00:25:15.869 --> 00:25:19.910
button right now. Um, and I keep looking at it going, gosh,

459
00:25:19.950 --> 00:25:25.009
how did we survive without this app? Um, maybe, maybe

460
00:25:25.029 --> 00:25:31.119
I'm just being, maybe I'm just being a jerk, but I, I,

461
00:25:31.940 --> 00:25:34.009
I listen to it and I go, and I'm like,

462
00:25:34.029 --> 00:25:38.069
I don't know. I realized that it's not going to

463
00:25:38.089 --> 00:25:41.549
impact everybody who doesn't opt in, but I also recognize

464
00:25:41.710 --> 00:25:44.150
that there's going to be just as many people who

465
00:25:44.329 --> 00:25:47.089
would benefit from it and don't know it exists or

466
00:25:47.369 --> 00:25:49.990
would not mess with it. They wouldn't even bother with it.

467
00:25:50.309 --> 00:25:52.190
If it was something like epilepsy or something that was

468
00:25:52.230 --> 00:25:54.390
truly going to, to throw them over the edge. Yes.

469
00:25:54.430 --> 00:26:01.720
But for, for an annoyance, um, I think maybe, I'm

470
00:26:01.759 --> 00:26:05.059
sure Disney has the data on this, but to me,

471
00:26:06.200 --> 00:26:08.359
I don't disagree with any of that. I looked at

472
00:26:08.420 --> 00:26:12.579
this as like, this is another move that only Disney

473
00:26:12.599 --> 00:26:12.960
can do.

474
00:26:13.299 --> 00:26:14.119
It's like another moat.

475
00:26:14.680 --> 00:26:17.529
It's another moat around it where like, now Disney is

476
00:26:17.549 --> 00:26:19.849
something only Disney can do, which means that they get

477
00:26:19.890 --> 00:26:25.170
further ahead of everybody else and it lets them kind

478
00:26:25.210 --> 00:26:30.390
of break into the market of people that think that

479
00:26:30.410 --> 00:26:35.450
theme parks are too intense. And that's a big chunk

480
00:26:35.490 --> 00:26:40.160
of people, especially nowadays, like especially nowadays with the considerations

481
00:26:40.200 --> 00:26:42.839
of value and heat and this whole thing. And it's like, well,

482
00:26:43.519 --> 00:26:47.920
if you can, if you have, I know so many

483
00:26:48.099 --> 00:26:50.640
friends that are like, I have so many friends that are,

484
00:26:51.099 --> 00:26:52.599
maybe they're on the spectrum, maybe they're not, I don't know.

485
00:26:52.640 --> 00:26:54.099
They're kind of like in there, but they don't like

486
00:26:54.480 --> 00:26:57.089
loud noises. They can't handle you know, a lot of

487
00:26:57.529 --> 00:27:01.329
sensory things, whatever. And they hate theme parks for that reason.

488
00:27:01.690 --> 00:27:03.950
And that's a big percentage of the population. So to me,

489
00:27:03.990 --> 00:27:06.200
I read it more as like, Disney's trying to expand

490
00:27:06.400 --> 00:27:09.619
their market share and their total addressable market, their TAM.

491
00:27:09.960 --> 00:27:13.900
Because if they can now make it so that you

492
00:27:13.940 --> 00:27:16.420
can ride any of the rides and you can, if

493
00:27:16.660 --> 00:27:21.500
you have sensitivity to certain aspects of it that would

494
00:27:21.519 --> 00:27:23.380
normally keep you away, you can come now.

495
00:27:24.349 --> 00:27:25.849
Now they just have to fix the heat. Right. But

496
00:27:25.869 --> 00:27:31.829
I mean, like, I suppose, yes, from a business standpoint,

497
00:27:31.869 --> 00:27:34.250
there could, there could be some advantages of expanding the market,

498
00:27:34.390 --> 00:27:37.210
but I, I still look at it and go, where

499
00:27:37.250 --> 00:27:37.990
is this going to end?

500
00:27:38.829 --> 00:27:39.029
Right.

501
00:27:39.269 --> 00:27:42.230
I mean, it, I don't like things that move. I'm sorry.

502
00:27:42.369 --> 00:27:45.109
I'm just going to, I want things, I want to

503
00:27:45.170 --> 00:27:46.779
hire people to run the, run the stuff by me,

504
00:27:46.819 --> 00:27:48.680
just walk it by me. I don't want to move.

505
00:27:50.299 --> 00:27:52.559
I don't know. To me, it's just the pendulum swinging

506
00:27:52.599 --> 00:27:54.539
all the way to the other side. It used to

507
00:27:54.559 --> 00:27:58.779
be that theme parks were trying to get more craziness,

508
00:27:58.819 --> 00:28:01.500
more excitement. And I just kind of wonder, have we

509
00:28:01.539 --> 00:28:04.000
bred a whole generation that just can't handle much of anything?

510
00:28:04.440 --> 00:28:07.809
I don't know. I'm not a doctor. I'm not a scientist.

511
00:28:08.009 --> 00:28:10.190
But I look at this and it just seems like,

512
00:28:12.450 --> 00:28:14.890
where is it going to stop? And we really don't

513
00:28:14.930 --> 00:28:17.609
know because, again, as we've said, it's still just an idea.

514
00:28:18.329 --> 00:28:20.509
So we'll see how it goes. And maybe it will

515
00:28:20.529 --> 00:28:24.460
go into personalize the attraction for you. So then what's

516
00:28:24.480 --> 00:28:26.619
your favorite color? I don't like the color red. I

517
00:28:26.759 --> 00:28:29.720
really don't. Can we change everything from red? So, you know,

518
00:28:29.799 --> 00:28:32.039
so then it becomes a little green riding hood. I

519
00:28:32.059 --> 00:28:32.339
don't know.

520
00:28:35.519 --> 00:28:40.230
Yeah. I, I think ultimately, as we always say, it

521
00:28:40.269 --> 00:28:41.869
comes down to what is this actually going to be

522
00:28:41.910 --> 00:28:44.769
like whenever it shows up, wherever it shows up. But

523
00:28:44.829 --> 00:28:47.349
it is interesting that it could expand the market overall.

524
00:28:47.369 --> 00:28:49.589
I think that's the biggest takeaway is like, this could

525
00:28:49.630 --> 00:28:52.390
expand the market overall. And I do, I do want

526
00:28:52.410 --> 00:28:54.849
to say too, I, I think the other part that

527
00:28:54.890 --> 00:28:59.630
makes this interesting is that when you're talking about the pendulum,

528
00:28:59.750 --> 00:29:02.950
I think it's more that I'm not sure it's like

529
00:29:02.990 --> 00:29:06.279
a preferences pendulum. Cause I still feel like, you know,

530
00:29:06.660 --> 00:29:08.240
younger people still like roller coasters. I don't know.

531
00:29:08.279 --> 00:29:10.079
And then older people still don't because it hurts.

532
00:29:10.099 --> 00:29:10.599
Like, I don't know.

533
00:29:10.880 --> 00:29:12.000
I still think that's pretty true.

534
00:29:12.059 --> 00:29:16.200
I think it's more that I think the entertainment industry

535
00:29:16.279 --> 00:29:20.839
is always playing with the pendulum of mass appeal versus the,

536
00:29:21.099 --> 00:29:26.069
the big crazy thing, right? It's like, I think Disney

537
00:29:26.109 --> 00:29:27.670
is now figuring out how do we make things more

538
00:29:27.710 --> 00:29:30.740
mass appeal? And same thing as Six Flags is kind

539
00:29:30.779 --> 00:29:32.779
of playing with. How do we make things more mass appeal?

540
00:29:33.480 --> 00:29:36.089
We can keep the haunted houses and make them scary,

541
00:29:36.109 --> 00:29:38.049
but also there's plenty to do, so don't.

542
00:29:37.950 --> 00:29:38.509
Worry about it.

543
00:29:38.529 --> 00:29:40.339
You're trying to get more people in. to make it

544
00:29:40.359 --> 00:29:43.079
more mass appeal. And eventually it's all going to be

545
00:29:43.119 --> 00:29:46.200
the same, just like last time. And then it's going

546
00:29:46.220 --> 00:29:48.720
to go back to, now we have to build the biggest, fastest,

547
00:29:48.740 --> 00:29:51.460
tallest roller coaster and go back to that because we

548
00:29:51.480 --> 00:29:54.279
need to differentiate ourselves because everything's going to be the same.

549
00:29:56.480 --> 00:29:58.950
And looking at the people that I work with who

550
00:29:59.210 --> 00:30:03.599
are we'll say on the younger end of the workforce,

551
00:30:03.619 --> 00:30:06.079
the younger end of the adult line, they just simply

552
00:30:06.119 --> 00:30:10.019
don't like discomfort. And, you know, so they're just going

553
00:30:10.039 --> 00:30:12.460
to program out all the discomfort in their life and

554
00:30:12.980 --> 00:30:15.849
that's going to be it. And unfortunately, I think that

555
00:30:16.009 --> 00:30:17.630
means you miss out on an awful lot if you

556
00:30:18.150 --> 00:30:20.210
get rid of everything before you, if you think you

557
00:30:20.230 --> 00:30:21.630
don't like it and you get rid of it before

558
00:30:21.650 --> 00:30:23.950
you get, before you have a chance to experience it,

559
00:30:24.049 --> 00:30:27.730
then when it comes to epilepsy or other, you know,

560
00:30:27.920 --> 00:30:31.299
other triggering issues, I get that. I totally get that.

561
00:30:32.769 --> 00:30:36.049
I'm just not overly thrilled by the fact that we

562
00:30:36.089 --> 00:30:38.609
now can dumb down our lives in a theme park

563
00:30:38.970 --> 00:30:41.549
and we can homogenize things. To your point, we can

564
00:30:41.990 --> 00:30:44.390
make everything safe and homogenous and then the pendulum will

565
00:30:44.410 --> 00:30:46.130
swing right back because people are going to be like,

566
00:30:47.630 --> 00:30:48.539
why am I going to theme parks?

567
00:30:48.559 --> 00:30:49.079
This is dull.

568
00:30:49.960 --> 00:30:53.759
And then it will reduce the market again. So anyway,

569
00:30:54.079 --> 00:30:55.480
we'll see. We'll keep an eye on this and see

570
00:30:55.500 --> 00:30:57.680
what happens with this because I could be 100% wrong,

571
00:30:57.720 --> 00:31:01.029
but it just This hits me in a weird way.

572
00:31:01.329 --> 00:31:03.430
That's all. That's all. You know what else hits me

573
00:31:03.450 --> 00:31:05.109
in a weird way? When we run out of time,

574
00:31:05.250 --> 00:31:07.910
because that's where we are right now. Once again, everybody,

575
00:31:07.930 --> 00:31:10.990
thank you all so much for watching Green Tag Theme

576
00:31:11.009 --> 00:31:14.559
Park in 30. On behalf of Philip with Gantam Lighting

577
00:31:14.579 --> 00:31:17.279
and Control and myself, Scott, with Scott Swenson Creative Development,

578
00:31:17.579 --> 00:31:19.759
this is Green Tag Theme Park in 30, and we

579
00:31:19.799 --> 00:31:21.759
will see all of you next week.