Scott is unavailable this week, so we're airing a panel discussion from IAAPA 2024. The panel, "IAAPA Fireside Chat: Inspiring Minds of the Industry," combines large and small attraction operators to discuss 2024 and industry trends. During this presentation, you'll hear how Mojang Studios is joining forces with Merlin Entertainments to bring Minecraft adventures to life in the real world through immersive and interactive attractions. Featured in this discussion: Kayleen Walters, VP of Franchise Development for Microsoft; Scott O'Neil, CEO of Merlin Entertainments; Jakob Wahl, President and CEO of IAAPA; Robert Dahl, Founder & CEO of Karls Erlebnis-Dörfer; & Steve Thomas, President of Business Operations for Belmont Park.
BONUS: How Merlin will Bring Minecraft into the Real World | IAAPA Fireside Chat
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