Six Flags Settles the X2 Lawsuit, Knott's Pulls a Shirt
Six Flags settled the wrongful death lawsuit over X2 at Magic Mountain on August 27, two weeks before trial. Christopher Hawley, 22, rode the coaster in 2022, lost consciousness after exiting, and died the next day of a subdural hematoma. The settlement is not an admission of liability, and Six Flags maintained the ride passed daily inspections. X2 has been closed since July, when two riders were hospitalized with brain hemorrhages within days of each other, and Cal/OSHA opened an inspection that is still ongoing. We're divided on this, so let's take some time to tease it out.
Key Takeaways
- Six Flags settled a wrongful death lawsuit regarding the X2 roller coaster at Magic Mountain just two weeks before the trial was set to begin.
- The X2 coaster has remained closed since July following incidents where multiple riders suffered serious brain hemorrhages, prompting an ongoing Cal/OSHA investigation.
- Enchanted Parks has officially renamed Six Flags St. Louis to Mid-America Adventure, though changing guest habits and overall park perception will take considerable time.
- Retailers including Target, Walmart, and Amazon pulled controversial Halloween costumes, while Knott's Berry Farm removed an Inked T-shirt due to concerns over racist caricature imagery.
- The themed entertainment industry continues to grapple with the complexities of historical design influences, content approval processes, and public safety accountability.
Six Flags settled the wrongful death lawsuit over X2 at Magic Mountain on August 27, two weeks before trial. Christopher Hawley, 22, rode the coaster in 2022, lost consciousness after exiting, and died the next day of a subdural hematoma. The settlement is not an admission of liability, and Six Flags maintained the ride passed daily inspections. X2 has been closed since July, when two riders were hospitalized with brain hemorrhages within days of each other, and Cal/OSHA opened an inspection that is still ongoing. We're divided on this, so let's take some time to tease it out.
Meanwhile, Enchanted Parks renamed Six Flags St. Louis to Mid-America Adventure. The name is the first step. The harder part is making every choice that makes the park feel different from Six Flags, and guests will call it Six Flags for years regardless.
Finally, Halloween's recall season arrived early: a clown costume pulled from Target, a German soldier costume pulled from Walmart, Amazon, and Target, and Knott's Berry Farm removing an Inked T-shirt over concerns it carried a racist caricature. Fans suspected AI, and the Six Flags statement on human-led design never says AI wasn't used. Either way, a person approved it, and anyone recreating the golden age of animation is recreating an era that was racist by default.
Listen to weekly BONUS episodes on our Patreon.
Frequently Asked Questions
What led to the X2 lawsuit settlement?
The wrongful death lawsuit was filed after a 22-year-old rider lost consciousness after exiting the X2 coaster in 2022 and tragically died the next day from a subdural hematoma.
Why is the X2 roller coaster currently closed?
X2 has been closed since July after two riders were hospitalized with brain hemorrhages within days of each other, triggering an ongoing inspection by Cal/OSHA.
What is the new name for Six Flags St. Louis?
Enchanted Parks renamed the property to Mid-America Adventure as the first step in rebranding the park away from the Six Flags identity.
Why did Knott's Berry Farm pull a T-shirt from its merchandise?
Knott's Berry Farm removed an Inked T-shirt from shelves after fans and critics raised concerns that the design featured a racist caricature reminiscent of problematic tropes from the golden age of animation.
Philip (00:00.901)
Well, hello there from our studios in Los Angeles and Tampa. This is Green Tag Theme Park and 30. I'm Philip, and I'm joined as always by my co-host Scott Swenson of Scott Swenson Creative Development. On Green Tag, of course, we'll look at the top news each week. We try and pick the stories we think are best to discuss for industry professionals. And this week we're gonna start off yet again with some requested Six Flags news. I gotta put that in there. It was requested, so we're gonna talk about it quickly. But first, Scott.
Happy sixth year anniversary. This episode of our is our sixth year anniversary of doing the show. We have not sixth year, we have not missed a week in six years, which I can't believe with how much we travel, but I don't know.
Scott (00:34.938)
Sixth year.
Scott (00:43.02)
I can't either. I and you know, it's funny because I I think I think back to when we started and I'm like, Wow, we had no idea what we were doing. And here we are six years later and we have no idea what we're doing. But people are still listening, so that's the important thing. That's the important thing.
Philip (00:59.565)
A few more people are listening than than when we start. But not that, just a a couple more.
Scott (01:02.926)
A few that's true. That's true. A few more people.
That's right. That's right. And we and we do appreciate you. both of you. Thank you. but no, six years. Wow. Wow. yeah, it's funny because we didn't know how long this was gonna last. That's the that's the thing. It was like one of those gosh, will anybody be interested in in hearing a couple of people in the industry talk about just industry stuff without doing the the theme park fan stuff and
apparently enough to keep us going. Let's put it that way. So
Philip (01:38.353)
I think we would go anyway. so yes. Although please subscribe, but it we would we would we would continue anyway.
Scott (01:40.984)
That's true. That's true.
Scott (01:48.227)
Yeah, I again we haven't been pushing the subscription a whole lot recently, but it is important to us. It it kind of validates why we do this and why we dedicate, you know, the amount of time it takes to record these every week and sometimes under awkward circumstances because we are throwing it in between two things or you know, I remember one episode I recorded in a conference room at Space Center Houston in the middle of a rehearsal and
So it's it's been i it's been it truly has been a labor of love and it's been an awful lot of fun.
getting together with Philip who, you know, is just so connected and so ha so understands the industry and to just kind of chat and and reminisce, tell stories and and look at where we go, you know, looking forward. I've actually now had clients come up to me and say, Hey, you you reported on this on the show. What did they say about this? And so I'm I'm actually having people refer to me or using me as a reference, which of course I just pass on to Philip because he's the one who really looked it all up. But
it's it's interesting because people are now expecting that that we're gonna be there every single week and and we will be if you subscribe. So
Philip (03:01.531)
We we will. We we we shall continue on. But I just th it's always fun to bring that up. We're not gonna do a special episode, we're just gonna do our regular episode 'cause
Scott (03:10.284)
Yeah, yeah, 'cause here we are with with green flags, theme park in thir gr I mean sorry, green tagged with our first six flags story.
Philip (03:14.287)
Yeah.
B
So so yes, we'll we we shout to the news then. So we're back to Six Flags and this story it was brought up by a few people in c in the comments last week and I didn't mention this last week. I I guess I kinda it's a big story, but I didn't really know how, you know, how it would be useful to listeners, you know, but I think we'll
We've thought Scott and I've thought about that a little bit, so we'll we'll try and give our takes on it. But but basically it's just the the X2 debacle, I think it's it's fair to say. so to catch everybody up, the the background here is that at Six Flags Magic Mountain, the X2 coaster, which has kind of had a like a a storied past, it is had some hiccups.
along the way. It's not the first hiccup, but basically they what they they've settled a wrongful death lawsuit on August twenty seventh, right before it went to trial, like two weeks before it went to trial. And it the ride is still closed because since s that the settlement was for someone who who let's see, Christopher Hawley, a twenty two year old from Garden Grove, who rode in twenty twenty two. So i this this has been dragging on for a while and
Philip (04:43.907)
of course he lost consciousness after exiting and he died the next day. And the medical examiner ruled the death was an accident caused by blunt head trauma, subdural hematoma. And of course the parents sued Magic Mountain and the park operator and SNS worldwide, the manufacturer on claims of design defect, failure to warn, neglect, and premises liability. And so they just settled that. So that's been going on for a while. And they just settled it this week, even though it it happened, the incident happened in twenty twenty-two.
But since that incident, there's been new incidents that have happened on the ride. So two riders were hospitalized with brain hemorrhages within days of each other in July, this most recent July. And that's what caused the closure. So it had been open after this incident in twenty twenty two, but then in July there were two that happened in relatively short succession on July fifth and then later. And so it was closed for inspection by the the local
authorities and it's been closed since then. And those there were two riders, like I said, hospitalized and right within a week of each other. And so the California Division of Occupational Safety and Health said that there was an ongoing inspection they had opened on it and separately three neurosurgeons who treated the two women that were you know that had the injuries told CNN that their injuries were
result again of traumatic rapid acceleration deceleration event experience while on the X2 ride. So I think obviously there's the big story in the industry and it's been there's lot of questions around it, but I think the main thing is like what is it gonna reopen? Is it not? What's gonna happen with this ride? Where's it going? And
Philip (06:32.433)
Scott, as someone with the operator experience in in this background, you know, me from a man I I'll just give my quick thing. This is kind of why I hesitated to talk about it, because as a manufacturer, I would have never reopened it. I mean, obviously it's not my like, you know, this is a little bit different than what we do, but you know, I think whenever there has been anything with our with our fixtures, there has been only a few.
Scott (06:34.177)
Yes.
Philip (07:01.691)
I mean, come on, we're dealing with you know, Gantam makes really tiny LED spotlights. And so there's not really there's not really a way for them to 'cause they're low voltage even from the beginning. So there's not really a way for them to do anything. But I will say there have been some kind of rare instances where we were testing a new product and the the heat levels got too high on it 'cause the heat sink wasn't working. And so it could be you know, it'd be possible if it were like inside of a cabinet or something to be hot enough that if you had touched it it could burn you. So things like that.
And we we didn't recall them, but we didn't go forward with those designs or, you know, we we because basically I wanted to make I want to make sure everything is is kind of idiot proof. Like there's no way, you know, that that you anybody could get damage from it. Now they could, you know, maybe blow it up if they sent the wrong voltage to it, which is happens frequently. but that's, you know, kind of otherwise we do everything we can to make sure they're as safe as possible. So so from my standpoint, this is kind of like I'm a little bit horrified.
you know, that that it's something where it's to me it's clear that it to me from a manufacturing standpoint it's clear there are issues. and however they happened, I'm not putting fault on anybody's thing, but you know, things degrade over time. Our lights degrade over time. Like everyone knows things get out of whack over time. And I'm kinda horrified at it. And so I ha I have a very different stance on on it. And that's kind of why I wasn't sure about how to talk about it. Cause I'm like I'm over here like
horrified, right? But Scott as an operator, tell me your thoughts.
Scott (08:34.177)
Well, I think there's a couple of there's a couple of details that we have to look at here. First off. let me just start by saying obviously anyone who loses their life or has any injury on a any sort of theme park attraction or any sort of ride anywhere, my heart goes out to them, my heart goes out to their families. I am not I am not callous and it's obvious that you need you know, if there is something that is that needs to be fixed, it needs to be addressed.
But a couple things that I think we need to we need to kind of focus in on a little bit is this settlement in and of itself is not an admission of liability. And that was very clear in the statement. It was not an admission of liability. it w the the six flags argued that it quote unquote went through daily inspections and that a normal rider using it as instructed would not suffer traumatic brain injury.
Philip (09:29.318)
Right.
Scott (09:29.349)
And so I I think that that does, to a certain extent, justify some of Phillips' concern because that kind of throws it back to the manufacturer. the other thing that I think is interesting is you know, this case took took place in 2022, and n then they reopened it, correct? They reopened it, and there wasn't anything again until this year. So
Philip (09:52.891)
Yep.
Scott (09:58.572)
To me that shows that it's not a consistent problem or suggests that it's not a consistent problem. it's hard to tell for sure. But you know I
Let me put it this way, they still play football in high school. And if you want to talk about subdermal hematomas, let's talk. Let's start there. people are gonna say, you know, it it they should shut it down, it should get rid of it, they should, you know, and then that becomes a very slippery slope where it's like, then we should ban all roller coasters because any sort of rapid acceleration and deceleration is going to cause brain damage and blah, blah, blah, blah, blah. But the moment you start saying let's get rid of high school college professional football,
Everybody's like, well, no, they just need better pads and they just need better training and they just need better-di-b-di-di-di-ba. So I'm not trying to minimize this for the individual cases. What I am saying is we've got to kind of look at this from a slightly more macroscopic view. If in the last you know, four years since this incident, there have been only two reported cases since then.
And I know the argument can be made, one reported case is too many. I hear that. I definitely hear that. But when it comes to safety in parks of any kind, there's only one way to be 100% safe when you're running a theme park, and that is not to open it. because nobody can come in, nobody can get hurt. at Six Flags Great America back in the day, the number one ride that had the most first aid incident reports was the carousel. Now, nobody died on it, but
it you know, people were getting their knees scraped and and bumps and fell down and, you know, the worst I think I knew of was like a broken wrist on a child. but nobody talks about let's close that down. So I I think we have to obviously make every effort we can to make things as safe as humanly possible. But I also think it's important not to knee-jerk and overreact to the point of, well, we just gotta get rid of it. We just got to close it down and get rid of it. now
Scott (12:06.591)
Obviously, this particular coaster has some issues. they only seem to pop up every three to five years, but it has some issues. so we have to kind of look at it and go, what what happened in July that caused that randomly caused this situation to to rear its ugly head again? Or is there some similarity between the the three the three victims that made them more susceptible to this kind of blunt force trauma?
because my guess is there have been thousands and thousands of people who've ridden it and been absolutely fine. So I I I think we just have to be look at it from a realistic standpoint. I think we have to look at it from a reasonable standpoint. And, you know, and and for those of you who say, Well, it killed one person, that's more than enough, it should be taken down, then you should stop driving cars because people die in cars all the time and they're clearly too dangerous to have on the roads.
Philip (13:07.522)
It
Philip (13:11.429)
So th this this w this coaster's been open about twenty years ish at at this point. And to my knowledge, it's been about a dozen
Scott (13:18.668)
Mm-hmm.
Philip (13:26.029)
Issues. I'm I'm I'm unsure if each of them, if that's a dozen deaths. I don't think it's a dozen deaths, but there's been a a dozen injuries through that span of of time. And obviously there's this one that they've been suited about, but there was issues when it opened in the in the you know, it was originally manufactured by Aerodynamics and had kind of brought down that company when it originally opened. So it it does have like a it does have
It has a history, you know, of of of certain of of certain of failures. But like to I think to your point it's like that works out to be less than one a year, basically I think. But but that's it's one of those words like that's still kinda, you know, quite quite a few
Scott (14:10.775)
But again, according according to current statistics, because I just looked them up, according to current statistics in the United States, each day between a hundred and a hundred and twenty people die in car accidents. That's fatalities per day. And nobody's saying we should take cars off the road. nobody is saying that we should take, you know, I I made my comparison to f to football. Yes, there have been people who have tried to get
Philip (14:21.605)
Yep, yep. Yep. Yep. That's right.
Scott (14:39.337)
high school football and more more accurately junior high or elementary football, off the off the books, out of there. you know, and I'm not saying I'm not suggesting that we should go, well, you know, it's only killed twelve people in in twenty years, which it hasn't. It has, you know
Philip (14:50.373)
Yeah.
Philip (14:57.701)
Yeah, the the the writers in July were hospitalized and received surgery, but you know, they they're not it wasn't deaths, yeah.
Scott (15:04.341)
Right. So again, I I think the I think that the real the real question has to go to Six Flags Magic Mountain. Do they is this kind of negative publicity detrimental to them? Is it is their lack of com qu their apparent quote unquote lack of compassion because they're letting this terrible death machine just keep running in their parks? it's
Philip (15:20.869)
Yeah, I think
Scott (15:33.746)
It's a tricky situation and obviously I I would c I would suggest that they that they look into possible additional safety restraints of some sort, additional warnings up front so that people know what they're getting into. But that is also a slippery slope because there are those who hate to say it, but there are those who when a coaster does something like this, the ridership actually increases.
Philip (15:35.523)
It's very tricky.
Philip (16:01.743)
Right.
Scott (16:02.603)
Because people are like, my God, I can't wait to try this. It's supposed to be just so terrible and horrible and amazing and wonderful and so I don't know what the answer is, but I just want to make sure that we're not we're not so overreacting that we think of it as, you know, they're they're intentionally the six flags is intentionally killing people. Because that's that's not at all the case. And you know, of the let's assume that there have been twelve incidents, I
Philip (16:07.791)
Right. Right.
Scott (16:31.933)
I I ca I don't know the data, so I don't know if anyone else has has passed because of it.
But, you know, y you can do the same thing riding on a bumpy road in a car. So I I I I just wanna make sure that I wanna make sure that we're it's being looked at it's being looked at with a with a level head without getting too hysterical one way or the other. That's I guess that's my point.
Philip (16:43.995)
Right. Yeah.
Philip (17:01.711)
I do I do understand that point. I and and yeah, and I I I don't Yeah, I d I don't know. This this is this is why it was a tricky topic to why I hesitate to bring it up originally, 'cause it's it's it is a tricky situation. It's like it's hard to you know, on either end of it. I I will say I agree with everything relating, you know, to we do a lot of activities that are that are dangerous, you know, that and I think that the I think th the main difference here is that
Scott (17:25.643)
Mm-hmm.
Philip (17:32.066)
a lot of the people on this are miners. You know, it's like we don't let you know, like we don't let miners well, we do let miners drive. I guess if fifteen or sixteen. So I guess I don't know. You know, when you let them into cars. Yeah, you let them ride in cars. Right. So yeah, so you got that weird that weird parallel. But I would say I think the general public probably assumes that a level of safety that is not correct with s with with coasters writ large 'cause it's not
Scott (17:41.613)
Mm-hmm. And we l and we certainly let them ride in cars. We certainly let them ride in cars.
Philip (18:00.038)
This is not the first coaster to have caused problems. It's not gonna be the last coaster to cause problems. I think the general public doesn't isn't aware of that. I mean, I will say for me Right. Right.
Scott (18:07.521)
Well and that goes but that's the history of roller coasters. I mean, there used to be roller coasters that would n you know, they would f the the entire train would fly off the tracks because they didn't have bottom wheels. So, you know they've always been sort of a way of testing your testing your your fortitude to see how much you can deal with terror.
Philip (18:26.875)
Yeah. I I don't know. It i it i it it's tricky. It's tricky because then it it goes back into the like, well, how much should guests know and how much should they Again, you don't wanna infantilize people either. When you're like, Well well how you know, it you so you don't wanna make it where they don't have choices, but how informed is the choice they're making you're making, you know, whatever. I don't I don't know. Like I will just say for me, this is why I don't go to Magic Mountain. Like, because I don't
Scott (18:49.421)
Mm-hmm.
Philip (18:56.813)
I like the the coasters like Velocicoaster, you I like the ones that I know that are have more theming to them and you know that honestly are a little bit more new and that really have less of this whiplash thing, because the whiplash does bother me. some of the
Scott (19:12.011)
You mean like you mean like you mean like Epic Universe?
That's a new coaster and it's had its issues already.
Philip (19:18.691)
Right. Yes. Y right. yes, I never went on that one. because I I I had a suspicion. Yeah. Yep. Yep.
Scott (19:26.413)
You chose not to. I've ridden it. I have ridden it and I and I loved every moment of it. But I can totally understand why if you are not a real now, I will tell you, because I am someone who suffers from back issues, if I'm having a flare up, I would not ride it. But again, I'm a grown up, I make that choice.
Philip (19:44.463)
Yeah, well e exactly. Yeah.
Right. That's that's the line, right? That's the the weird line that theme parks are always figuring out how to walk is how much do you do you infantilize people or not? Right? I mean, these are adults, they make adult choices. And then we talked about the sign thing when nobody reads signs. So, you know, how do you it's that like you know, going back to the Disney thing we talked about last time, right? It's like how much do you strip away a ride or not? depending on on what people don't like, right? I mean, like I don't know. Anyway
That's it. I think we've we've talked this one out. So really quick news that we also did not talk about last week is that Six Flag St. Louis, they the Enchanted Parks, you know, of course, Six Flag St. Louis is one of the parks that was sold to Enchanted Parks, and Enchanted Parks announced last week that they have decided the new name and the rebranding. It's now going to be called Mid-America Adventure. And
The chief executive of Enchanted Parks called the rename the next step in our ongoing investment in this park and community. And the park president said that the park became part of the Enchanted Parks family of theme parks after earlier this year after and and this is furthering that after they've renamed it. So
Philip (21:08.441)
Yay. I I mean, i I think again, it's good that they're proceeding down this this road of of kind of rebranding them and trying to bring them back together into their into the new brand because that's gonna be the hardest part for some of these parks. As as we know it always is, right? It's always the hardest part is to fake a thing, especially when you're w branding is difficult and especially in this situation because the six flags name is so big comparatively, right? I think most
Most people in the country know what Six Flags is. Probably much fewer of them know what Enchanted Parks is. So it's it's hard in this case to you know, you're you're going from a huge name with a lot of brand recognition to kinda trying to rename it into a new a new thing. And it's gonna be tricky. And then the trickier part's gonna be how do you branding isn't just a name. It's all the choices that you make as a brand. Right. And so how that so
The first step is the name, but then now it's the harder part, which is how are we gonna actually differentiate this from the other six legs parks? And that's gonna come down to individual choices they're gonna make at the leadership level. So we'll see.
Scott (22:16.077)
Well and and the question the question I keep asking any time anything like this changes its name, how long are people gonna be calling it Six Flags?
Well, which was what, Six Flags Over Mid America, wasn't it? Is it wasn't that the original name of the park? Over Mid America, yeah. So it's Six Flags Over Mid America, and now it's Mid America Adventure. My guess is it will be several years before the mass populace have ever even figured it out. and what would be interesting what's interesting is if the the new owners, if the enchanted parks are are good about what they do and really
Philip (22:27.13)
Right.
Philip (22:31.407)
Yeah. Yeah.
Philip (22:45.903)
Right.
Scott (22:56.405)
dive into the the rebranding and the expansion and the cleaning up of the park, people might start thinking, my gosh, Six Flags has really kicked up the their game here, you know? but if it doesn't, then it's going to impact Six Flags as well. So I I I I think it's interesting because I think you're absolutely correct in what you say in that, you know, people in general don't know enchanted parks.
Philip (23:08.689)
That's funny.
Philip (23:13.051)
Yeah. Yeah.
Scott (23:23.711)
And don't really pay that much attention to the park that they're going to if they've been going there every summer. It's st it's still gonna be it's still gonna be they'll still gonna say, Hey, let's go to Six Flags. I mean that new name. You know. I'm I'm a Chicago and I still call it Cells I still call it Sears Tower. So, you know, hasn't been that in forever.
Philip (23:26.469)
Yep. They really don't.
Philip (23:34.277)
Yep. I still call it Twitter.
Philip (23:43.482)
Yeah. Okay, so all right, done we're done with six flags now. Let's let's move on. well actually no, we're not done with six flags. th this I I see here's exactly the I just did it and and then I'm a I'm a whatever specialist. I just said we're done with six flags, but we're actually going doing a Knotch story, but Knotts is now six flags and I just made the same mistake because it in my brain it's Yeah.
Scott (23:44.567)
So So at least they're making the first steps. That's good. That's good.
Scott (23:54.509)
Okay.
Scott (24:10.795)
Well and actually
And actually, Mid-America Adventure is not Six Flags either. So we left Six Flags one story ago.
Philip (24:21.609)
my god. Okay, I'm sorry. I'm sorry, everybody. Okay. see, this is exactly what we're talking about. Th th this is the the confusion that the the reg imagine the regular guest, you know, there's no way they're gonna keep up with all this. But anyway, so we're gonna we're pulling three stories together, but we're gonna focus on on the theme park section here. But as you all know, my
Scott (24:24.141)
That's all right, I did it too. Yep.
Philip (24:44.585)
main beat is Halloween and I have written a few stories recently about costume recalls that have kinda got grabbed national attention. There was a clown costume that was recalled from Target, a cover for a l kind of racist undertones, basically was why they recalled it. And then
There's a another costume recently that was recalled from multiple places, Walmart and Amazon and Target, because it w you know, it was a it was a I think it was a German war costume, and people were like, this is we can all see where that one's going. and then recently, Knott's actually had to pull a t-shirt before they even opened Scary Farm and for similar, basically kind of kind of similar grounds. And there's a great story.
on Theme Park Insider about this that has some good discussion on it. I didn't write about it because I kinda was like, you know, I'm already I'm kinda done with it. But but basically, basically, this is for the new haunted house and they pulled it because of concerns that the shirt included a racist caricature. And for those that are kinda unaware, Inked is the new haunted house for this year coming to Not Scary Farm. And it's sort of like a the Mickey Mouse parody thing where it's like or or a Mickey Mouse slash
Scott (26:02.292)
It's Roger Rabbit goes to hell.
Philip (26:04.311)
Right, right. And then there's there there there's quite a few of these. There's another one, there's a there's a another cartoon series that a lot of people are saying it it's similar to as well. But basically it's it's all about the cartoons and that kind of a thing. And so Knott's released a statement. They said we're committed to fostering a respectful and inclusive environment for all. We are aware of concerns regarding a t-shirt design associated with a new haunted house. While it was never our intention for the design to be perceived as offensive, we understand those concerns and regret any offense it may have caused.
the shirt may has been removed from inventory. that was a weird way to phrase it. It's sort of like we apologize if you got offended about this. It's kinda kinda weird way to phrase it. But anyway. what's interesting though is a lot some some of the fans have kind of brought up that it kind of looked like the designs look like AI, the the writ large, like the new character artwork and the this kind of stuff's going on. And so they kinda were like
Well, maybe it was AI kinda did it, because we all know that the internet has a tendency of being a touch racist. And so, you know, when AI when especially when you're doing AI stuff, that kinda can bleed into there. So there's been this weird thing of maybe it was AI and then so then they had to give another statement about the AI part of it. And they're like, we have a robust in-house design team at Knox Berry Farm. Our practice is to create original art.
The designers may use digital design and illustration tools, but our policy restricts the full use of AI. And then they went on to talk about Six Flags as a as a whole and their thing. Authenticity, originality, and respect for creative work are fundamental to the Six Flags creative development process. Our merchandise creative is developed in partnership with professional artists and designers, and our standard practice is to create original work through a human-led design process.
We recognize that sophisticated design and illustration tools can sometimes lead to misconceptions about how creative assets are produced. However, originality and artistic integrity remain central to our approach. We are committed to supporting the professional artists and designers whose talent and creativity help shape our brand and create memorable experiences for our guests. So Til DR, they didn't say they didn't use AI.
Scott (28:16.641)
I was just gonna say, never once in that statement did they say we did not use AI. And I'll go even one step further. Even if it is one hundred percent created by AI, someone had to approve it. Some human being had to say, Yep, this is good, let's put it out there. And this is why people who trust AI to lead every single decision in their business are sorely mistaken. They should not do it. That is there you cannot have you cannot have critical thinking. It's not you know
AI does not have the ability to recognize, gosh, some people may find this offensive unless you ask it to. And then it will pull from, you know, a million different places and probably would have gotten rid of the shirt. But someone had to say yes. Someone had to see this design. If it even if it was, whether it was 100% created by AI or it was created by a a series of artists. if if it was indeed offensive, then
Blaming AI does not work for me. I will also say, however, that although I have not experienced this particular haunt, when you look at the golden era of animation, it was ridiculously racist. And if you are trying to replicate a time period,
There may be the error of including that. And that would be something that AI also would not know. If you're gonna say, you know, what were the most base this on a 19 on 1940s animation or 1950s animation? You're gonna find something in there that's gonna be racist as hell. So you're gonna have to be, have to be very, very careful of that. I'm not saying it's right, but I'm saying that there is, if you are trying to remain.
Philip (29:35.002)
Yeah.
Scott (30:01.885)
If you if it was a hundred percent artist created created and they're trying to remain true to the era and true to the the vintage quality, it is very possible that something that we today would not consider the least bit appropriate might have been snuck in or included because they felt that it was appropriate for the time period. So it's a it's a slippery slope. I personally feel I will say I personally feel conflicted.
Philip (30:21.904)
Yep.
Scott (30:31.755)
But I it tips because if anyone is offended or anyone feels less than because of something that is being portrayed, it should be removed. And especially if that has to do with their race or their orientation, you know, any of the protected classes, their age, whatever. it should be addressed. So yeah, AI, not an excuse. And because some human being had to do it. And
Just be aware that if you're going to do something vintage, recognize that we were a lot more racist a while ago. And I've even been caught on it myself a couple of times. So just just be aware of that. That's really the biggest takeaway for me is if you're doing something vintage, don't do something that was acceptable then and not acceptable now. You know what else is not acceptable? Is us continuing to talk because we are way over our time. This is Green Tag Theme Park and 30. That's Philip. I'm Scott, and we will see you all next week.
For over 30 years, Scott Swenson has been bringing stories to life as a writer, director, producer, and performer. His work in theme parks, consumer events, live theatre, and television has given him a broad spectrum of experiences. In 2014, after 21 years with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development. Since then he has been providing impactful experiences for clients around the world. Whether he is installing shows on cruise ships or creating seasonal festivals for theme parks, writing educational presentations for zoos and museums or training the next generation of attractions professionals, Scott is always finding new ways to tell stories that engage, educate and entertain.
CEO of Gantom, Publisher of Haunted Attraction Network
Philip is a journalist reporting on the Haunted House Industry, Horror events, Theme Parks, and Halloween. He is also the CEO of Gantom Lighting and Founder / Publisher of the Haunted Attraction Network, the haunted attraction industry's most prominent news media source. He is based in Los Angeles.
Apple Podcasts
Spotify
Castro
RSS Feed