Sept. 4, 2023
Theme Parks Continue Investment, Despite Waning Attendance and Weather

Theme parks in the United States are anticipated to make a $1.5 billion investment in new attractions this year despite experiencing a decline in attendance numbers; there's a new Weather-or-Not policy rolling out.
Theme parks in the United States are anticipated to make a $1.5 billion investment in new attractions this year despite experiencing a decline in attendance numbers; there's a new Weather-or-Not policy rolling out.
WEBVTT
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Oh, from our studios in Orlando
and Tampa. This is Green Tag Theme
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Park in thirty. I'm Philip and
he's Scott Swinson O, Scott Swinson Creative
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Development. Scott. Uh, you
know what a day? Huh, Philip?
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Is that? Is that what you're
saying? It's been a whole weekend?
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Yeah, there was that. There
was just that sigh. There was
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just that sigh as we started.
Okay, wherever we go, time to
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time to time to get it done. Here's great, we'll kick we'll kick
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it in, get get into gear. Maybe that's what we're gonna do.
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I don't know. I don't know, we'll get started. Well, theme
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parks have been kicking it in,
question mark, Well, so we I
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don't know. So we've been talking
about this whole trend recently about what's going
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on with weather and what's going on
with the tendons and you know, the
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earnings reports and some of the park
chains, you know, talking about how
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their numbers are down and blaming all
sorts of stuff for it, blah blah
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blah blah. So a story that
came out last week that we didn't get
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to talk about because we got sidetracked
with knots, spooky Stokay spooky things.
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Was this story that came out and
it basically it was Ayappa speaking to seeking
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It at a conference and talking about
the state of the theme park industry basically,
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and the article is Florida theme parks
continue growth despite waning attendance. So
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it says in here theme parks in
the United States are anticipated to make a
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one point five billion investment in new
attractions this year despite experiencing a decline in
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attendance numbers. According to the IAPA
CEO, the new CEO and just came
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on this past year. He said
parks are creating rides less focused on being
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the biggest and fastest. Instead,
companies like Dizzy Universal and c World are
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holding in on new technologies and intellectual
property, delivering the same services to the
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same people. Is stagnation that theme
park industry is huge about innovation, It's
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huge. The innovation is huge.
Lord of Governor Roda Santis has questioned whether
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Disney should be put under the microscope
of state inspectors. Of course, DIAPA
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head did not speak on that at
all. I prefer not to comment on
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that individual case between Disney and is
santists, but I can't tell you that
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Disney has an excellent safety record.
Disney has always been on the forefront of
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safety globally. I think the industry
today is better place in terms of safety
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thinks to the efforts of Disney and
many others. I'm not sure how that
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would help. They already excellent safety
records of Disney. Okay, So I
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think we break these into two pieces. One is the political commentary, of
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course, which doesn't have much to
do with the growth, and then the
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other is the growth. And I
don't know, it feels like everything he's
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saying we have talked about in some
way or the other, especially the honing
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in on the IPS to reach a
broader audience, because we've talked about how
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theme parks are big in our world. But theme parks as a percentage of
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entertainment, and even as an entertainment
as a percentage of you in person or
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LB or whatnot, are not a
huge portion. Right There's there's there's a
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way to grow the pie, as
to say, as to find new people
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that could come to theme parks for
the first time. That's still a way
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to do things. So I don't
know, what do you think, Scott
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Well, I think that, you
know, I think that clearly the investments
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are being made because you know,
people who are prognosticating with significantly more information
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than you or I have are seeing
that there is there is still an opportunity
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for growth, and we can't just
say, well, eventually they'll come back
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and we'll be fine. We have
to continue to make it worth their while.
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You know. In addition, one
of the things that I've seen,
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and this is anecdotal, but in
addition to the new technologies and the intellectual
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properties, one of the things that
I've seen too is an attempt to broaden
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their their demographics, in other words, offering more things, because the biggest,
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biggest, and fastest usually only target
a very narrow band of parkgoers.
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And you know, Disney has always
been a bit more diverse in the different
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the different demographics and the different parts
of the family that they want to entertain.
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And but I think other parks are
starting to see that now. You
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know, Disney for the longest time, well, at first, Disney was
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considered to be the sort of the
kid friendly, safe, all all comfy,
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cozy kind of park, and Universal
was the bad boy, and Ceaworld
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was the conservation folks but I think
what's happening now is they're trying to find
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ways to continue to build off of
those brands, but expand the age demographic
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specifically of the folks that are attending. And I think we're seeing this start.
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I think actually saw we saw at
start in California, because I think
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California has always been a bit more
diverse in its offerings. But I think
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we're starting to see it in the
Florida parks as well, and we're also
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seeing it in some of the other
you know, the other smaller either parks
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or attractions as well. They're trying
to figure out, you know, what
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can we do. As you say, theme parks are important to us,
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but not to the rest of the
world. So how can we show that
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there is something for everybody in the
family so that nobody vetoes the idea of
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going to ABC Park or you know, whatever the theme park happens to be.
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Uh, there has to be something. There has to be something for
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everyone. And I think that ip
IS is certainly the low hanging fruit there.
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You know, if you if you've
seen it and you know it,
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it's much easier to sell it.
And and new technology, it's oh that
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looks fun. I've never done that
before, you know, like like Sea
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World, you know, with the
with the new, the new coaster,
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the new Surf Coaster in in Orlando, you know it. And that's,
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to be completely honest, not really
new technology. It's new packaging, but
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it's uh, but it's it's being
pitched as here's something, here's something brand
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new. It is interesting that here
in Tampa with the new I'll call it
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a swing ride for lack of a
better, lack of a better descriptor,
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they even the billboards do still hang
onto the largest, tallest, fastest ride
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of its kind. Yeah, which
I laugh about it every time we drive
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by, because I'm like, did
you have to put that qualifier on the
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billboard? Ride of its kind?
That's that seems a little silly. But
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at the same time, they're they're
doing an attraction. They're they're adding a
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ride that is not a roller coaster
because there are people who just simply won't
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ride them. It is not a
show because they're people who simply won't go
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to it. It seems as though
it seems as though, and again this
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is anecdotal, This is based on
my observation of both my clients and the
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parks that are ancillary to those that
I'm currently working with that they're trying to
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fill out that middle section. You
know. They they've got they've got the
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the show for the seniors that they
can sit down and watch. They've got
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the super blood curdling roller coaster.
Now they have to fill in the various
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shades of gray, you know that
they I think what they're looking to do
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is to find ways to sort of
flesh out or or make the brand deeper.
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And and I think that this you
know, as you said here,
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the tech, new technology and the
intellectual properties are the how, But the
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what or the why I think is
to to make to because people have people
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have developed a very wide, a
very wide degree of things that they enjoy.
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And you know, there's a there's
a certain level of subtlety now of
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well, I don't like roller coasters, but a giant swing sounds fun.
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You know. It's it's that kind
of thing where everyone wants their own personalized
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experience, and the more you can
offer in that middle range, the more
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personalized you can make it. So
the roller coaster fanatic will go, oh,
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this is a thrill ride that could
be fun, so they you get
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from that end, and the show
person it's like, Oh, it's just
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a big swing. I can ride
that. That'll be fun. So I
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think they're trying to make their again, make their brand deeper, richer,
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and more complex, to appeal to
a broader demographic. Basically, we need
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more people to want to go to
theme parks. Yeah. Yeah, well,
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and and the thing is, you
know, obviously the parks with with
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this kind of investment in Florida especially, they're anticipating it. Yeah, they're
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clearly anticipating it. So let's let's
hope that our friends and i APPA are
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right. You know. As you
know, I'm I spend a lot of
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my time doing work with IYAPPA,
I said on the Entertainment Subcommittee, And
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I also teach seminars and am assme
and several different subject matter experts in several
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different areas. And I will tell
you based on my experience with i APPA
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as a as a volunteer contributor,
they seem to have their finger on the
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pulse. Yeah, and so I
hope they're right here. I hope they're
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right here. Yeah. I mean, basically, they're like the attendance may
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be waning, but there's still profitability, and the parts are still investing,
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and they're investing in kind of broadening
out there their offerings to appeal to different
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people. I mean, that's that's
that's the takeaway. And and as we've
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and as we've heard from Disney,
you know, the parks are what's doing
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the best. Now, it's not
the largest part of the it's not the
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largest part of the industry, or
they're of their of their companies, but
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they're the parts that doing that's doing
the best. So maybe they need to
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continue to at least invest throw some
some money and effort into continue to make
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that profitable because it's it's making money
for them. I want to before we
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move on to the next thing,
I just want to make a point about
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the political comment in there. I
don't I don't actually agree with that statement
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by APPA. I feel like they
were trying to side step it basically,
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which is fine, like it's it's
a successful side step, but I feel
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like, you know, I mean, again, it's we talked about how
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bad stuff like that is for the
industry as a whole, Like there's no
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that, there's there's nothing wrong,
this need is doing nothing wrong there.
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This is crazy, And I think
it's making other people other it's definitely making
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other brands, you know, afraid
of you know, their other brands have
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been playing their pride collections and been
limiting this and building that. And I
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just think that, you know,
you company should never be afraid of the
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government like that. So I kind
of feel like there was an opportunity there
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for Iappa to lead by kind of
you know, sidestepping, but with a
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little bit more firm of a response
in terms of saying, you know,
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to that effect that you know,
we're like basically, companies should not be
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afraid of the government and kind of
a thing, and Disney has no reason
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to be afraid because their their record
has been excellent or whatever. You know,
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it's something something that's a little bit
more the firm around that. That's
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my only point, because I think
that's like and I do under I do
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understand that. And and this is
where you know, Philip, just in
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our personalities, this is where you
and I differ. You are much more
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straightforward, and having having worked in
theme park for so darn many years,
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I have a tendency to be to
applaud those who are able to say what
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needed to be said, because what
I took away from this statement was exactly
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the way I feel. So maybe
that's another Maybe that's another reason that I'm
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going to now defend the way it
was handled. Because it's that last it's
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that's last sentence. I'm not sure
how that would help the already excellent safety
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record of Disney. Yeah, in
essence, to me, that one sentence
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exactly exactly. It's saying, yeah, you can, you could do that,
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but it's it's stupid, you know. I think that's exactly what i
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APPA was saying without using the term
stupid towards the governor of Florida. I
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am not i APPA, I am
not, I am not. I am
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like I said, I volunteer my
time with them, but I am not
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employed by them, and I am
not speaking on their behalf in any way,
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shape or form. I'm speaking solely
on my behalf. And that is
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I think it is stupid. And
I think that they were able to say
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that it was stupid without actually saying
it was stupid. And I think that
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was really smart because for every action, there's an equal and opposite reaction,
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and they could come out, they
could come out and say, you know,
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DeSantis, this is wrong. You
have no right to do this,
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and this is why and blah blah
blah blah blah. And then his team
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is going to come back and say, yes, but you're defending it because
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you defend theme parks, you have
to. You know, here's here's what
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the real people want. Blah blah
blah blah bla. So it just becomes
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this to all of a sudden,
have them basically say, you know,
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we're not really going to get involved
here because it's dumb. To me,
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it takes all the wind out of
the sails. It makes it so that
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you can't, you know, they
can't come back and say, well,
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no, it's not dumb, it's
it's important and stuff you know, that
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makes it even sound dumber. So
I applaud the way they handled it simply
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because without saying what a stupid thing
to do and why would you want to
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do that, and there's absolutely no
justification for that, they summed it all
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up in one sentence at the end, which I thought, which to me
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resonated I I really I applaud them. I like the fact that they basically
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said, you know, what is
it. Disney has always been on the
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forefront of safety globally, not just
in Florida, by the way, globally,
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this was so In my opinion,
this statement was so well crafted because
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it's like, hello, mister governor
of Florida, Disney is setting some problems
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anywhere globally. Globally, I think
the industry today is a better place.
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The industry, the whole industry is
better in terms of safety thanks to the
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efforts of Disney and many others.
I'm not sure how this would help the
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already excellent safety records of Disney.
And that's even insinuating. If you were
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to put a microscope on Disney and
their safety, it might actually show that
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they are even better at it than
we thought. So it could completely backfire
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if that is the direction that they
want to go. So I think this
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was incredibly well crafted and and crafted
in such a way that the Desantist team
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cannot come back and say, well, no, we're going to fight harder
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because they're basically saying, and using
factual information or inferring to or referring to
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fact information, that this is unnecessary
and if we were to do it,
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it could very well backfire. Yeah, well, so I understand it that
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way. I do understand. I
do understand your point though, is you
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would like to see a good strong
Uh, no, you're wrong, But
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I think they're looking long term,
not short term and short term that no,
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you're wrong, is just going to
keep the fight going. That's what
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they want. Yeah, well,
yeah, it's baiting. I mean,
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we've seen it happen outside the industry. We've seen it happen with the extreme
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right over and over again. They
just want to bait arguments so that they
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can pull focus away from other things
that are significantly more important. Quite honestly,
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so, I think that I APPA
found a way to kind of say,
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we're not going to talk about it, but you keep talking about it
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if you want to him. That's
I mean, I maybe I don't know,
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Maybe I just read more condescension in
it than you did. Maybe maybe
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well, well, there you go
to two different interpretations of it. Let's
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let's move on to the next story. So the returning back this back onto
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our our theme of what we were
just talking about, and then continued growth
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and whatnot. Of course, a
big part of that continued growth if you're
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going to get new people into their
theme parks, it's like people those people
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are not really used to theme parks. So creature comforts, as Scott usually
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calls them, become a lot more
important because these are people that don't know
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what, you know, as much
what to expect, and they're coming they
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effect one thing, and of course
they're getting into a park and it's very
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hot, and of course, as
we just went through this this weekend,
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we're just still having the after effects
of the hurricane that came through and you
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know, some places were shut down
somewhere, notot and it ended up not
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being that very bad here, but
you know, it's a lot of chaos.
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You know, that type of chaos
can be difficult of course for people
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that are you know, not used
to watching x, Twitter, x whatever
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for updates, you know, on
the closures. So anyway, with all
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that in mind, I think SeaWorld
and Bush Gardens have put out a new
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policy and it's called Whether or Not
under the Weather or Not Assurance. If
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extreme weather impacts the guests experience in
the park or impacts their travel plans,
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the policy will allow them to return
within twelve months at no charge. It
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applies to all C World entertainment brands, including C World, Bush Gardens,
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Does Me Places, Aquatica, and
Discovery Cove whether or not assurance applies when
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one inclement weasure. Inclement weather casts
out of the way to get that weasure
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out of the way. So one
inclement weather causes early closure. Two whether
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negatively impacts the park's operating hours.
Three temperatures reach and heat index of one
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hundred ten degrees or above. Under
intend, it is still pretty high.
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Four Rides are closed for sixty minutes
or more due to weather. Guests must
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be present in the park on the
day of their ticket or fill out an
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online form with their original order number
to be eligible for return visit at no
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charge. Tickets must be used within
twelve months of their originally planned ticket.
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Guests can visit guest services in the
park to complete the form online. Blah
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blah blah blah. So yeah,
so four. So when I saw this,
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I actually was shocked because I thought
it was actually really good idea.
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And I actually since we've never since
to my knowledge, we haven't had something
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like this rolling around, and I
think for something that's you know, relatively
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untested basically for testing it, I
think the four terms are pretty good.
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Right. If if the park closes, or if the are hours have to
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change, or if the heat index
I really like that one. We just
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talked about how the heat was the
thing and nobody was accounting for it.
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And now here we are heat index
of one hundred and ten or more when
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really you shouldn't be outside if the
index is one hundred and ten or more.
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So that's and then rides are closed
for sixty minutes or more due to
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wed it. I like all of
these. I love these. I love
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this yet I agree. I think
this is I think this is incredibly smart.
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Now the thing I like about it
even even more so, and yes,
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I love I love the way they've
broken it out, which is necessary.
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I love the fact that they do
include heat indecks. I love the
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fact that they include rides close for
sixteen minutes or more due to the weather.
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That's that is a very strong caveat
there. Due to the weather.
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It is it's basically theme park insurance. Yes, it's basically theme park insurance,
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so that if you if you show
up, you know, if you're
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concerned that well, I don't want
to really buy my ticket. I don't
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want to really commit because weather and
Florida is unpredictable and we don't know what
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it's going to be and blah blah
blah blah blah. But you know this
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gives you. This gives you that
peace of mind. So I love it.
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And what I really love about it
is they're coming forward and making it
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public and defining it because quite honestly, all of this in most parks is
273
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already in place. If you have
a day where you are really poed about
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what's happened in your your daily experience
because of the weather, and you've gone
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to guest relations, guest Relations has
the ability to issue you a return visit.
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This has been part of this has
been part of the arsenal of tools
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that guest Relation has. Guest relations
has forever in pretty much every park,
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so they have the ability to do
it. What I like about this is
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it's not it's making it so that
guests don't have to be that person in
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quotes to get this. It's rewarding
good behavior, not rewarding bad behavior.
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It's rewarding behavior that is responsible and
responsible, both on the part of the
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guest and on the part of the
park. I agree with all that.
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I had a stint, you know, working for Disney, of course in
284
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the guest relations area, and I'm
just going to add I actually I'm not
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sure about the heat part. I
know that we've you know, it was
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sop really on the other items,
you know, but the heat, I
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mean, of course, you know, back in the day, I don't
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know how true it is now,
but you know, back in the day,
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of course, if they were upset
enough about anything it was, it
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was really like it wouldn't matter,
you know. But I don't know that
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I've ever seen you know, the
heat put out so clearly like this as
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as a reason, you know,
for being like, you know, if
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it's too hot for you, we'll
let you come back, I mean,
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And that's I think that's just important
because people younger people, and we just
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talked about this. The kids are
going to be fine, but it's the
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rest of the family, you know, the ones that don't like the thrill
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rides that are not really handle the
heat well. And I also think it's
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it is very on brand for the
the sea parks because it does talk I
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mean, it is inferring climate change. It is uh, it is talking
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about the ramifications of conservation foolishness,
you know. And it's also something that
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we've already talked about on the show
that has been mentioned in I think it's
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two different, two different year end
reports saying attendance is down because of of
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heat. Well, then that this
is a direct this is a direct reaction
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to that saying, well, if
you're concerned about heat, here's your insurance,
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here's your guarantee, and now I
will take it one step further.
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So many parks, and for years, the Sea Parks have done this,
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and this is not insider information.
This is information that they have actually publicized
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quite loudly at sometimes and that is
pay for a day come back all year.
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So if you look at it from
a financial standpoint, this is actually
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better than that. You know,
it's pay for a day come back again
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within the twelve month period. You
know it's it's not going to cost them
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that much because it's all ready their
their P and L statements are already set
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up to do pay for a day
come back all year. That is a
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that is an opportunity there. So
the your ticket will be good for twelve
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months to come back isn't going to
impact them negatively financially at all. And
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so a guest leaves happy. Well, first of all, a guest shows
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up because they have confidence that they
they're not gonna get reined out, burned
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out, whatever. Secondly, a
guest is going to leave happy because they
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know, gosh, you know this
is really nice. They clearly care about
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this. And thirdly, the park
is going to still make money because they're
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going to come back and buy another
lunch, They're going to have another shot
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at souvenirs. And when the guests
come back, they're gonna think, hey,
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we got in free, let's buy
that. Let's not buy a T
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shirt, Let's buy a sweatshirt and
three blankets, you know whatever. So
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it's I think it is. I
agree with you, Philip. I love
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this. I think this is I
think this is great. And what I
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like about it more than its content
is the fact that they are coming forward
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and they've created a thing for it. They're they're actually utilizing all of their
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existing tools and resources, including their
their ability to amortize the ticket over a
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full year, basically and putting it
in front of the guests so the guests
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don't have to be the ones who
complained to get it. It's the guest
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who just simply go up and say, hey, I've been paying attention to
333
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your marketing and you have that whether
or not policy and I would like to
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take advantage of that, so there's
no negativity. It eliminates the negativity.
335
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It eliminates the guests having to go
in and yell at guest relations and therefore
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I can promise you the guest relations
staff will respond much more positively to it.
337
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Yep, yep. So overall,
I actually I hope that this will
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start to start the conversation on a
larger sense about moving these guests issues more
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like, you know, the creature
comforts need to be put back in the
340
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forefront of parks. I'm sorry,
and they just do. We I've talked
341
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about this, you know. I
know Scott doesn't visit too many anymore,
342
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but I still frequent theme parks very
regularly. And I just talked about the
343
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making sounds so scary last time,
and how you know it's starting in August,
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and we just talked about how you
know you're going at length it's less
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hot, but you know, you
still need water and they're not refill stations.
346
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And at least Universal has all the
freestyle stations they put in place,
347
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and they all are unlocked to give
you water, so you can get water
348
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anywhere. It's just like these these
creature comforts are, you know, like
349
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if you're not a theme park person
and you don't know to bring your water
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bottle, to bring your affillable thing, to bring your sunscreen, to do
351
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this, to do that, all
this whole thing. You know, I
352
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think it's it's not a good experience
for a lot, for a lot of
353
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people. And and just to clarify, you're absolutely right, Philip, I
354
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don't go to as many parks as
a guest. However I do work.
355
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I do work in quite a few
parks and attractions around the country. And
356
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what's interesting to me is, even
though I am not a team member,
357
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I'm an outside contract actor. As
I'm walking around, you know, in
358
00:26:02.839 --> 00:26:04.880
many places, I actually have a
name Tagger and I D and guests will
359
00:26:04.920 --> 00:26:08.319
come up and ask me for these
kinds of things. So it impacts me
360
00:26:08.440 --> 00:26:11.759
not so much as a guest,
but as someone who is trying to provide
361
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the best guest experience. And it's
difficult for me when they don't have those
362
00:26:18.720 --> 00:26:22.160
things, you know, like the
water refill stations, when they don't have
363
00:26:22.240 --> 00:26:26.640
the the the proper amount of shade
structure, the proper amount of seating,
364
00:26:26.079 --> 00:26:32.039
the that so I have had to
deal with that more from an employee standpoint
365
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or perceived employee standpoint than a guest
standpoint. But you're right, I don't
366
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go as a guest nearly as much
as you do. And let's wrap this
367
00:26:41.799 --> 00:26:44.880
into our kind of last thing we're
gonna talk about. We're almost out of
368
00:26:44.880 --> 00:26:49.599
time, which is pulling Horn Nights
has opened in Orlando last so when we're
369
00:26:49.599 --> 00:26:55.680
recording this on Saturday Friday was the
opening night. I was there for media,
370
00:26:56.119 --> 00:27:00.160
so I was there invited by Universal
to cover the event as media.
371
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I didn't see all the event because
this year the media didn't attend the show
372
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or gore into the tribute story.
It was only going through the Haunt houses.
373
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And I can tell you the highlights
from their presentation was really focusing on
374
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exactly what we were talking about,
focusing on the Last of Us and how
375
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it was a two year process to
develop that, and how it is based
376
00:27:18.359 --> 00:27:23.559
on the game and not on the
series, and why because well they didn't
377
00:27:23.559 --> 00:27:26.920
say this, but for us,
we've talked about this because the game hasn't
378
00:27:26.960 --> 00:27:30.799
brought much broader reach than the series, and it all fits right, it
379
00:27:30.839 --> 00:27:34.279
all fits with this from a creature
comfort standpoint. I will just say,
380
00:27:34.319 --> 00:27:41.559
just logistically speaking, there are less
offerings that suck crowds. You know,
381
00:27:41.599 --> 00:27:45.839
we talk about crowd sucks all the
time in the industry, and you know
382
00:27:45.920 --> 00:27:49.279
how the purpose of some attractions is
really just to get people out of the
383
00:27:49.319 --> 00:27:52.720
street, off the street, right, so you know there last year,
384
00:27:52.720 --> 00:27:55.920
of course, they had their Lagoon
show, which got people off the street
385
00:27:55.960 --> 00:27:59.960
because there's Lagoon, not seating,
like lagoon standing for it, and people
386
00:28:00.000 --> 00:28:03.079
would stand around lagoon. This year, that Lagoon show is not there,
387
00:28:03.119 --> 00:28:04.960
so it's you know, that's one
less thing to draw people. And then
388
00:28:07.039 --> 00:28:11.480
the food booths look better this year. They are more installation things, but
389
00:28:11.559 --> 00:28:14.839
there are there are less of them
overall, so you know, there are
390
00:28:14.920 --> 00:28:19.759
less so the lines are longer.
And then the demand part. Right about
391
00:28:19.759 --> 00:28:23.279
twenty six thousand people is what I
heard. That's none bersant being confirmed,
392
00:28:23.279 --> 00:28:26.799
but that's kind of what I heard
through the grapevine for Opening night, which
393
00:28:26.799 --> 00:28:30.319
I think is as a good amount. You know, the parking is sold
394
00:28:30.319 --> 00:28:33.279
out immediately. And keep in mind
this was twenty six thousand people and it
395
00:28:33.440 --> 00:28:37.680
was a tropical storm for half of
the night, like this is this is
396
00:28:38.000 --> 00:28:42.640
it was, this was a Philip's
Feet where wet the entire night, and
397
00:28:42.680 --> 00:28:48.599
there were still twenty six thousand people
there. The lines for the express pass
398
00:28:48.720 --> 00:28:52.759
got up to fifteen minutes for the
last of us and for Chucky five zero
399
00:28:52.960 --> 00:28:56.799
five zero, not one five five
zero, yeah, five zero. So
400
00:28:56.799 --> 00:29:00.519
clearly the demand is there, right, the demand is there, and there's
401
00:29:00.559 --> 00:29:03.799
lots of people there looking, you
know, there's lots of people, so
402
00:29:03.319 --> 00:29:10.200
yep, yeah, so yeah,
it's it's sorry about that. Yeah.
403
00:29:10.279 --> 00:29:15.440
It's what's interesting is I was not
there, and I feel like it's the
404
00:29:15.480 --> 00:29:22.480
last place Scott would be. I. Yeah, I was not there.
405
00:29:22.559 --> 00:29:25.559
I have not been, and I
will be completely transparent. I have not
406
00:29:25.799 --> 00:29:32.039
been to Halloween Horror Nights in several
years, mainly because, quite honestly,
407
00:29:32.119 --> 00:29:37.079
not because I don't want to go, but mainly because I'm busy. I
408
00:29:37.400 --> 00:29:41.079
just don't have I'm this time of
year, you know, I as it
409
00:29:41.119 --> 00:29:42.759
stands right now, I am.
Now I've added more. I'm now working
410
00:29:42.759 --> 00:29:47.880
on seven different haunted attractions this year, some in larger capacity, some in
411
00:29:47.960 --> 00:29:51.440
virtually nothing, but still I have
my fingers in about seven different ones.
412
00:29:51.559 --> 00:29:53.519
So the last thing I am able
to do during this time of year is
413
00:29:53.519 --> 00:30:00.839
to go and attend a very crowded
theme park Halloween event that I'm not either
414
00:30:00.880 --> 00:30:07.599
training or rehearsing or whatever, And
so all I can all I can say
415
00:30:07.960 --> 00:30:11.319
is what I have heard on social
media, what I have heard from Philip,
416
00:30:11.440 --> 00:30:15.799
and it all seems to be the
same thing. And that is well,
417
00:30:15.160 --> 00:30:18.680
again, having not been there,
I don't really I don't really think
418
00:30:18.680 --> 00:30:23.920
I can get to I can't get
too demanding or two too vocal about it.
419
00:30:23.960 --> 00:30:27.680
But all I can say is make
sure that you're checking out if if
420
00:30:29.200 --> 00:30:33.359
you're looking for a certain kind of
experience, make certain that you're checking out
421
00:30:33.359 --> 00:30:34.880
social media and what other people are
saying about it, because it all seems
422
00:30:34.880 --> 00:30:42.480
to be the same thing. And
that is longlines, difficulty getting the creature
423
00:30:42.519 --> 00:30:48.559
comforts, the basics of your of
your evening, and even when you pay
424
00:30:48.960 --> 00:30:53.039
the extra money to have that that
front of line experience, you're still not
425
00:30:53.119 --> 00:31:00.279
getting the opportunity to experience everything the
attraction has to offer. So again,
426
00:31:00.279 --> 00:31:02.440
I think that kind of comes full
circle to where we started, and that
427
00:31:02.519 --> 00:31:06.279
is there is clearly an interest,
there is clearly a guest interest, and
428
00:31:06.359 --> 00:31:11.880
it is it is coming back and
parks and all attractions should be should be
429
00:31:11.920 --> 00:31:14.960
prepared for it. Unfortunately, we
were not prepared to end right on thirty
430
00:31:14.960 --> 00:31:17.599
minutes because we've gone over a little
bit. So I'm going to wrap things
431
00:31:17.640 --> 00:31:21.000
up and say on behalf of Philip
Fernandez and myself Scott Swenson, this is
432
00:31:21.039 --> 00:31:23.440
Green Tag Theme Park in thirty and
we will see you next week
1
00:00:00.480 --> 00:00:05.280
Oh, from our studios in Orlando
and Tampa. This is Green Tag Theme
2
00:00:05.320 --> 00:00:09.119
Park in thirty. I'm Philip and
he's Scott Swinson O, Scott Swinson Creative
3
00:00:09.160 --> 00:00:13.960
Development. Scott. Uh, you
know what a day? Huh, Philip?
4
00:00:14.039 --> 00:00:18.239
Is that? Is that what you're
saying? It's been a whole weekend?
5
00:00:18.800 --> 00:00:21.640
Yeah, there was that. There
was just that sigh. There was
6
00:00:21.679 --> 00:00:26.160
just that sigh as we started.
Okay, wherever we go, time to
7
00:00:26.640 --> 00:00:30.120
time to time to get it done. Here's great, we'll kick we'll kick
8
00:00:30.160 --> 00:00:33.880
it in, get get into gear. Maybe that's what we're gonna do.
9
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I don't know. I don't know, we'll get started. Well, theme
10
00:00:37.359 --> 00:00:42.840
parks have been kicking it in,
question mark, Well, so we I
11
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don't know. So we've been talking
about this whole trend recently about what's going
12
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on with weather and what's going on
with the tendons and you know, the
13
00:00:51.679 --> 00:00:55.240
earnings reports and some of the park
chains, you know, talking about how
14
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their numbers are down and blaming all
sorts of stuff for it, blah blah
15
00:00:57.920 --> 00:01:02.479
blah blah. So a story that
came out last week that we didn't get
16
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to talk about because we got sidetracked
with knots, spooky Stokay spooky things.
17
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Was this story that came out and
it basically it was Ayappa speaking to seeking
18
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It at a conference and talking about
the state of the theme park industry basically,
19
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and the article is Florida theme parks
continue growth despite waning attendance. So
20
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it says in here theme parks in
the United States are anticipated to make a
21
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one point five billion investment in new
attractions this year despite experiencing a decline in
22
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attendance numbers. According to the IAPA
CEO, the new CEO and just came
23
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on this past year. He said
parks are creating rides less focused on being
24
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the biggest and fastest. Instead,
companies like Dizzy Universal and c World are
25
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holding in on new technologies and intellectual
property, delivering the same services to the
26
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same people. Is stagnation that theme
park industry is huge about innovation, It's
27
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huge. The innovation is huge.
Lord of Governor Roda Santis has questioned whether
28
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Disney should be put under the microscope
of state inspectors. Of course, DIAPA
29
00:02:07.560 --> 00:02:10.719
head did not speak on that at
all. I prefer not to comment on
30
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that individual case between Disney and is
santists, but I can't tell you that
31
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Disney has an excellent safety record.
Disney has always been on the forefront of
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safety globally. I think the industry
today is better place in terms of safety
33
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thinks to the efforts of Disney and
many others. I'm not sure how that
34
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would help. They already excellent safety
records of Disney. Okay, So I
35
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think we break these into two pieces. One is the political commentary, of
36
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course, which doesn't have much to
do with the growth, and then the
37
00:02:35.960 --> 00:02:42.560
other is the growth. And I
don't know, it feels like everything he's
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saying we have talked about in some
way or the other, especially the honing
39
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in on the IPS to reach a
broader audience, because we've talked about how
40
00:02:50.719 --> 00:02:53.280
theme parks are big in our world. But theme parks as a percentage of
41
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entertainment, and even as an entertainment
as a percentage of you in person or
42
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LB or whatnot, are not a
huge portion. Right There's there's there's a
43
00:03:05.680 --> 00:03:08.639
way to grow the pie, as
to say, as to find new people
44
00:03:08.680 --> 00:03:12.560
that could come to theme parks for
the first time. That's still a way
45
00:03:12.599 --> 00:03:14.319
to do things. So I don't
know, what do you think, Scott
46
00:03:14.639 --> 00:03:17.000
Well, I think that, you
know, I think that clearly the investments
47
00:03:17.319 --> 00:03:23.039
are being made because you know,
people who are prognosticating with significantly more information
48
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than you or I have are seeing
that there is there is still an opportunity
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for growth, and we can't just
say, well, eventually they'll come back
50
00:03:31.199 --> 00:03:37.240
and we'll be fine. We have
to continue to make it worth their while.
51
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You know. In addition, one
of the things that I've seen,
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00:03:38.560 --> 00:03:42.599
and this is anecdotal, but in
addition to the new technologies and the intellectual
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properties, one of the things that
I've seen too is an attempt to broaden
54
00:03:50.639 --> 00:03:54.360
their their demographics, in other words, offering more things, because the biggest,
55
00:03:54.439 --> 00:04:01.000
biggest, and fastest usually only target
a very narrow band of parkgoers.
56
00:04:01.360 --> 00:04:09.479
And you know, Disney has always
been a bit more diverse in the different
57
00:04:09.759 --> 00:04:13.719
the different demographics and the different parts
of the family that they want to entertain.
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And but I think other parks are
starting to see that now. You
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know, Disney for the longest time, well, at first, Disney was
60
00:04:23.839 --> 00:04:30.720
considered to be the sort of the
kid friendly, safe, all all comfy,
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cozy kind of park, and Universal
was the bad boy, and Ceaworld
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was the conservation folks but I think
what's happening now is they're trying to find
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ways to continue to build off of
those brands, but expand the age demographic
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specifically of the folks that are attending. And I think we're seeing this start.
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I think actually saw we saw at
start in California, because I think
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California has always been a bit more
diverse in its offerings. But I think
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we're starting to see it in the
Florida parks as well, and we're also
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seeing it in some of the other
you know, the other smaller either parks
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or attractions as well. They're trying
to figure out, you know, what
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can we do. As you say, theme parks are important to us,
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but not to the rest of the
world. So how can we show that
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there is something for everybody in the
family so that nobody vetoes the idea of
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going to ABC Park or you know, whatever the theme park happens to be.
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Uh, there has to be something. There has to be something for
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everyone. And I think that ip
IS is certainly the low hanging fruit there.
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You know, if you if you've
seen it and you know it,
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it's much easier to sell it.
And and new technology, it's oh that
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looks fun. I've never done that
before, you know, like like Sea
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World, you know, with the
with the new, the new coaster,
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the new Surf Coaster in in Orlando, you know it. And that's,
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to be completely honest, not really
new technology. It's new packaging, but
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it's uh, but it's it's being
pitched as here's something, here's something brand
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new. It is interesting that here
in Tampa with the new I'll call it
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a swing ride for lack of a
better, lack of a better descriptor,
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they even the billboards do still hang
onto the largest, tallest, fastest ride
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of its kind. Yeah, which
I laugh about it every time we drive
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by, because I'm like, did
you have to put that qualifier on the
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billboard? Ride of its kind?
That's that seems a little silly. But
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at the same time, they're they're
doing an attraction. They're they're adding a
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ride that is not a roller coaster
because there are people who just simply won't
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ride them. It is not a
show because they're people who simply won't go
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to it. It seems as though
it seems as though, and again this
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is anecdotal, This is based on
my observation of both my clients and the
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parks that are ancillary to those that
I'm currently working with that they're trying to
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fill out that middle section. You
know. They they've got they've got the
96
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the show for the seniors that they
can sit down and watch. They've got
97
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the super blood curdling roller coaster.
Now they have to fill in the various
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shades of gray, you know that
they I think what they're looking to do
99
00:07:19.720 --> 00:07:27.079
is to find ways to sort of
flesh out or or make the brand deeper.
100
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And and I think that this you
know, as you said here,
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the tech, new technology and the
intellectual properties are the how, But the
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00:07:35.759 --> 00:07:43.000
what or the why I think is
to to make to because people have people
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have developed a very wide, a
very wide degree of things that they enjoy.
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And you know, there's a there's
a certain level of subtlety now of
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well, I don't like roller coasters, but a giant swing sounds fun.
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You know. It's it's that kind
of thing where everyone wants their own personalized
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00:08:01.160 --> 00:08:05.319
experience, and the more you can
offer in that middle range, the more
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personalized you can make it. So
the roller coaster fanatic will go, oh,
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this is a thrill ride that could
be fun, so they you get
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from that end, and the show
person it's like, Oh, it's just
111
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a big swing. I can ride
that. That'll be fun. So I
112
00:08:20.040 --> 00:08:26.959
think they're trying to make their again, make their brand deeper, richer,
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and more complex, to appeal to
a broader demographic. Basically, we need
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more people to want to go to
theme parks. Yeah. Yeah, well,
115
00:08:35.039 --> 00:08:39.759
and and the thing is, you
know, obviously the parks with with
116
00:08:39.799 --> 00:08:46.440
this kind of investment in Florida especially, they're anticipating it. Yeah, they're
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00:08:46.480 --> 00:08:50.200
clearly anticipating it. So let's let's
hope that our friends and i APPA are
118
00:08:50.279 --> 00:08:54.080
right. You know. As you
know, I'm I spend a lot of
119
00:08:54.080 --> 00:08:58.360
my time doing work with IYAPPA,
I said on the Entertainment Subcommittee, And
120
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I also teach seminars and am assme
and several different subject matter experts in several
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00:09:03.000 --> 00:09:09.320
different areas. And I will tell
you based on my experience with i APPA
122
00:09:09.720 --> 00:09:15.960
as a as a volunteer contributor,
they seem to have their finger on the
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pulse. Yeah, and so I
hope they're right here. I hope they're
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right here. Yeah. I mean, basically, they're like the attendance may
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be waning, but there's still profitability, and the parts are still investing,
126
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and they're investing in kind of broadening
out there their offerings to appeal to different
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people. I mean, that's that's
that's the takeaway. And and as we've
128
00:09:35.360 --> 00:09:39.360
and as we've heard from Disney,
you know, the parks are what's doing
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the best. Now, it's not
the largest part of the it's not the
130
00:09:41.279 --> 00:09:45.080
largest part of the industry, or
they're of their of their companies, but
131
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they're the parts that doing that's doing
the best. So maybe they need to
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00:09:46.960 --> 00:09:52.559
continue to at least invest throw some
some money and effort into continue to make
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that profitable because it's it's making money
for them. I want to before we
134
00:10:00.360 --> 00:10:03.039
move on to the next thing,
I just want to make a point about
135
00:10:03.120 --> 00:10:11.159
the political comment in there. I
don't I don't actually agree with that statement
136
00:10:11.200 --> 00:10:13.879
by APPA. I feel like they
were trying to side step it basically,
137
00:10:13.080 --> 00:10:20.799
which is fine, like it's it's
a successful side step, but I feel
138
00:10:20.840 --> 00:10:26.240
like, you know, I mean, again, it's we talked about how
139
00:10:26.240 --> 00:10:30.399
bad stuff like that is for the
industry as a whole, Like there's no
140
00:10:31.360 --> 00:10:33.879
that, there's there's nothing wrong,
this need is doing nothing wrong there.
141
00:10:33.879 --> 00:10:37.480
This is crazy, And I think
it's making other people other it's definitely making
142
00:10:37.519 --> 00:10:41.840
other brands, you know, afraid
of you know, their other brands have
143
00:10:41.919 --> 00:10:45.600
been playing their pride collections and been
limiting this and building that. And I
144
00:10:45.679 --> 00:10:50.240
just think that, you know,
you company should never be afraid of the
145
00:10:50.279 --> 00:10:56.120
government like that. So I kind
of feel like there was an opportunity there
146
00:10:56.120 --> 00:11:01.720
for Iappa to lead by kind of
you know, sidestepping, but with a
147
00:11:01.720 --> 00:11:05.159
little bit more firm of a response
in terms of saying, you know,
148
00:11:05.679 --> 00:11:09.639
to that effect that you know,
we're like basically, companies should not be
149
00:11:09.679 --> 00:11:13.559
afraid of the government and kind of
a thing, and Disney has no reason
150
00:11:13.679 --> 00:11:16.440
to be afraid because their their record
has been excellent or whatever. You know,
151
00:11:16.480 --> 00:11:20.919
it's something something that's a little bit
more the firm around that. That's
152
00:11:20.960 --> 00:11:22.879
my only point, because I think
that's like and I do under I do
153
00:11:24.000 --> 00:11:26.080
understand that. And and this is
where you know, Philip, just in
154
00:11:26.080 --> 00:11:30.080
our personalities, this is where you
and I differ. You are much more
155
00:11:30.080 --> 00:11:35.080
straightforward, and having having worked in
theme park for so darn many years,
156
00:11:35.440 --> 00:11:41.639
I have a tendency to be to
applaud those who are able to say what
157
00:11:41.759 --> 00:11:45.399
needed to be said, because what
I took away from this statement was exactly
158
00:11:45.480 --> 00:11:48.279
the way I feel. So maybe
that's another Maybe that's another reason that I'm
159
00:11:48.279 --> 00:11:52.440
going to now defend the way it
was handled. Because it's that last it's
160
00:11:52.440 --> 00:11:58.279
that's last sentence. I'm not sure
how that would help the already excellent safety
161
00:11:58.320 --> 00:12:05.159
record of Disney. Yeah, in
essence, to me, that one sentence
162
00:12:07.720 --> 00:12:11.799
exactly exactly. It's saying, yeah, you can, you could do that,
163
00:12:11.919 --> 00:12:15.720
but it's it's stupid, you know. I think that's exactly what i
164
00:12:15.799 --> 00:12:20.159
APPA was saying without using the term
stupid towards the governor of Florida. I
165
00:12:20.200 --> 00:12:22.360
am not i APPA, I am
not, I am not. I am
166
00:12:22.440 --> 00:12:26.399
like I said, I volunteer my
time with them, but I am not
167
00:12:26.440 --> 00:12:30.480
employed by them, and I am
not speaking on their behalf in any way,
168
00:12:30.480 --> 00:12:33.840
shape or form. I'm speaking solely
on my behalf. And that is
169
00:12:33.200 --> 00:12:37.240
I think it is stupid. And
I think that they were able to say
170
00:12:37.240 --> 00:12:39.600
that it was stupid without actually saying
it was stupid. And I think that
171
00:12:39.679 --> 00:12:43.759
was really smart because for every action, there's an equal and opposite reaction,
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00:12:43.120 --> 00:12:46.720
and they could come out, they
could come out and say, you know,
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DeSantis, this is wrong. You
have no right to do this,
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00:12:48.639 --> 00:12:52.039
and this is why and blah blah
blah blah blah. And then his team
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is going to come back and say, yes, but you're defending it because
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you defend theme parks, you have
to. You know, here's here's what
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the real people want. Blah blah
blah blah bla. So it just becomes
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this to all of a sudden,
have them basically say, you know,
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we're not really going to get involved
here because it's dumb. To me,
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it takes all the wind out of
the sails. It makes it so that
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you can't, you know, they
can't come back and say, well,
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no, it's not dumb, it's
it's important and stuff you know, that
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makes it even sound dumber. So
I applaud the way they handled it simply
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because without saying what a stupid thing
to do and why would you want to
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do that, and there's absolutely no
justification for that, they summed it all
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up in one sentence at the end, which I thought, which to me
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resonated I I really I applaud them. I like the fact that they basically
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said, you know, what is
it. Disney has always been on the
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forefront of safety globally, not just
in Florida, by the way, globally,
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this was so In my opinion,
this statement was so well crafted because
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it's like, hello, mister governor
of Florida, Disney is setting some problems
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anywhere globally. Globally, I think
the industry today is a better place.
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The industry, the whole industry is
better in terms of safety thanks to the
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efforts of Disney and many others.
I'm not sure how this would help the
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already excellent safety records of Disney.
And that's even insinuating. If you were
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to put a microscope on Disney and
their safety, it might actually show that
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they are even better at it than
we thought. So it could completely backfire
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if that is the direction that they
want to go. So I think this
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was incredibly well crafted and and crafted
in such a way that the Desantist team
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cannot come back and say, well, no, we're going to fight harder
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because they're basically saying, and using
factual information or inferring to or referring to
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fact information, that this is unnecessary
and if we were to do it,
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it could very well backfire. Yeah, well, so I understand it that
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way. I do understand. I
do understand your point though, is you
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would like to see a good strong
Uh, no, you're wrong, But
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I think they're looking long term,
not short term and short term that no,
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you're wrong, is just going to
keep the fight going. That's what
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they want. Yeah, well,
yeah, it's baiting. I mean,
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we've seen it happen outside the industry. We've seen it happen with the extreme
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right over and over again. They
just want to bait arguments so that they
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can pull focus away from other things
that are significantly more important. Quite honestly,
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so, I think that I APPA
found a way to kind of say,
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we're not going to talk about it, but you keep talking about it
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if you want to him. That's
I mean, I maybe I don't know,
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Maybe I just read more condescension in
it than you did. Maybe maybe
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well, well, there you go
to two different interpretations of it. Let's
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let's move on to the next story. So the returning back this back onto
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our our theme of what we were
just talking about, and then continued growth
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and whatnot. Of course, a
big part of that continued growth if you're
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going to get new people into their
theme parks, it's like people those people
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are not really used to theme parks. So creature comforts, as Scott usually
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calls them, become a lot more
important because these are people that don't know
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what, you know, as much
what to expect, and they're coming they
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effect one thing, and of course
they're getting into a park and it's very
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hot, and of course, as
we just went through this this weekend,
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we're just still having the after effects
of the hurricane that came through and you
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know, some places were shut down
somewhere, notot and it ended up not
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being that very bad here, but
you know, it's a lot of chaos.
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You know, that type of chaos
can be difficult of course for people
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that are you know, not used
to watching x, Twitter, x whatever
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for updates, you know, on
the closures. So anyway, with all
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that in mind, I think SeaWorld
and Bush Gardens have put out a new
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policy and it's called Whether or Not
under the Weather or Not Assurance. If
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extreme weather impacts the guests experience in
the park or impacts their travel plans,
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the policy will allow them to return
within twelve months at no charge. It
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applies to all C World entertainment brands, including C World, Bush Gardens,
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Does Me Places, Aquatica, and
Discovery Cove whether or not assurance applies when
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one inclement weasure. Inclement weather casts
out of the way to get that weasure
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out of the way. So one
inclement weather causes early closure. Two whether
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negatively impacts the park's operating hours.
Three temperatures reach and heat index of one
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hundred ten degrees or above. Under
intend, it is still pretty high.
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Four Rides are closed for sixty minutes
or more due to weather. Guests must
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be present in the park on the
day of their ticket or fill out an
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online form with their original order number
to be eligible for return visit at no
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charge. Tickets must be used within
twelve months of their originally planned ticket.
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Guests can visit guest services in the
park to complete the form online. Blah
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blah blah blah. So yeah,
so four. So when I saw this,
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I actually was shocked because I thought
it was actually really good idea.
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And I actually since we've never since
to my knowledge, we haven't had something
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like this rolling around, and I
think for something that's you know, relatively
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untested basically for testing it, I
think the four terms are pretty good.
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Right. If if the park closes, or if the are hours have to
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change, or if the heat index
I really like that one. We just
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talked about how the heat was the
thing and nobody was accounting for it.
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And now here we are heat index
of one hundred and ten or more when
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really you shouldn't be outside if the
index is one hundred and ten or more.
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So that's and then rides are closed
for sixty minutes or more due to
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wed it. I like all of
these. I love these. I love
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this yet I agree. I think
this is I think this is incredibly smart.
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Now the thing I like about it
even even more so, and yes,
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I love I love the way they've
broken it out, which is necessary.
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I love the fact that they do
include heat indecks. I love the
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fact that they include rides close for
sixteen minutes or more due to the weather.
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That's that is a very strong caveat
there. Due to the weather.
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It is it's basically theme park insurance. Yes, it's basically theme park insurance,
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so that if you if you show
up, you know, if you're
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concerned that well, I don't want
to really buy my ticket. I don't
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want to really commit because weather and
Florida is unpredictable and we don't know what
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it's going to be and blah blah
blah blah blah. But you know this
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gives you. This gives you that
peace of mind. So I love it.
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And what I really love about it
is they're coming forward and making it
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public and defining it because quite honestly, all of this in most parks is
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already in place. If you have
a day where you are really poed about
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what's happened in your your daily experience
because of the weather, and you've gone
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to guest relations, guest Relations has
the ability to issue you a return visit.
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This has been part of this has
been part of the arsenal of tools
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that guest Relation has. Guest relations
has forever in pretty much every park,
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so they have the ability to do
it. What I like about this is
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it's not it's making it so that
guests don't have to be that person in
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quotes to get this. It's rewarding
good behavior, not rewarding bad behavior.
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It's rewarding behavior that is responsible and
responsible, both on the part of the
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guest and on the part of the
park. I agree with all that.
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I had a stint, you know, working for Disney, of course in
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the guest relations area, and I'm
just going to add I actually I'm not
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sure about the heat part. I
know that we've you know, it was
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sop really on the other items,
you know, but the heat, I
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mean, of course, you know, back in the day, I don't
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know how true it is now,
but you know, back in the day,
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of course, if they were upset
enough about anything it was, it
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was really like it wouldn't matter,
you know. But I don't know that
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I've ever seen you know, the
heat put out so clearly like this as
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as a reason, you know,
for being like, you know, if
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it's too hot for you, we'll
let you come back, I mean,
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And that's I think that's just important
because people younger people, and we just
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talked about this. The kids are
going to be fine, but it's the
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rest of the family, you know, the ones that don't like the thrill
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rides that are not really handle the
heat well. And I also think it's
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it is very on brand for the
the sea parks because it does talk I
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mean, it is inferring climate change. It is uh, it is talking
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about the ramifications of conservation foolishness,
you know. And it's also something that
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we've already talked about on the show
that has been mentioned in I think it's
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two different, two different year end
reports saying attendance is down because of of
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heat. Well, then that this
is a direct this is a direct reaction
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to that saying, well, if
you're concerned about heat, here's your insurance,
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here's your guarantee, and now I
will take it one step further.
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So many parks, and for years, the Sea Parks have done this,
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and this is not insider information.
This is information that they have actually publicized
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quite loudly at sometimes and that is
pay for a day come back all year.
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So if you look at it from
a financial standpoint, this is actually
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better than that. You know,
it's pay for a day come back again
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within the twelve month period. You
know it's it's not going to cost them
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that much because it's all ready their
their P and L statements are already set
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up to do pay for a day
come back all year. That is a
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that is an opportunity there. So
the your ticket will be good for twelve
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months to come back isn't going to
impact them negatively financially at all. And
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so a guest leaves happy. Well, first of all, a guest shows
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up because they have confidence that they
they're not gonna get reined out, burned
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00:23:27.960 --> 00:23:33.480
out, whatever. Secondly, a
guest is going to leave happy because they
319
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know, gosh, you know this
is really nice. They clearly care about
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this. And thirdly, the park
is going to still make money because they're
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going to come back and buy another
lunch, They're going to have another shot
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at souvenirs. And when the guests
come back, they're gonna think, hey,
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we got in free, let's buy
that. Let's not buy a T
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shirt, Let's buy a sweatshirt and
three blankets, you know whatever. So
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it's I think it is. I
agree with you, Philip. I love
326
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this. I think this is I
think this is great. And what I
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like about it more than its content
is the fact that they are coming forward
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and they've created a thing for it. They're they're actually utilizing all of their
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existing tools and resources, including their
their ability to amortize the ticket over a
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full year, basically and putting it
in front of the guests so the guests
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don't have to be the ones who
complained to get it. It's the guest
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who just simply go up and say, hey, I've been paying attention to
333
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your marketing and you have that whether
or not policy and I would like to
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take advantage of that, so there's
no negativity. It eliminates the negativity.
335
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It eliminates the guests having to go
in and yell at guest relations and therefore
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I can promise you the guest relations
staff will respond much more positively to it.
337
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Yep, yep. So overall,
I actually I hope that this will
338
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start to start the conversation on a
larger sense about moving these guests issues more
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like, you know, the creature
comforts need to be put back in the
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forefront of parks. I'm sorry,
and they just do. We I've talked
341
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about this, you know. I
know Scott doesn't visit too many anymore,
342
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but I still frequent theme parks very
regularly. And I just talked about the
343
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making sounds so scary last time,
and how you know it's starting in August,
344
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and we just talked about how you
know you're going at length it's less
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hot, but you know, you
still need water and they're not refill stations.
346
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And at least Universal has all the
freestyle stations they put in place,
347
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and they all are unlocked to give
you water, so you can get water
348
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anywhere. It's just like these these
creature comforts are, you know, like
349
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if you're not a theme park person
and you don't know to bring your water
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bottle, to bring your affillable thing, to bring your sunscreen, to do
351
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this, to do that, all
this whole thing. You know, I
352
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think it's it's not a good experience
for a lot, for a lot of
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people. And and just to clarify, you're absolutely right, Philip, I
354
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don't go to as many parks as
a guest. However I do work.
355
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I do work in quite a few
parks and attractions around the country. And
356
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what's interesting to me is, even
though I am not a team member,
357
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I'm an outside contract actor. As
I'm walking around, you know, in
358
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many places, I actually have a
name Tagger and I D and guests will
359
00:26:04.920 --> 00:26:08.319
come up and ask me for these
kinds of things. So it impacts me
360
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not so much as a guest,
but as someone who is trying to provide
361
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the best guest experience. And it's
difficult for me when they don't have those
362
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things, you know, like the
water refill stations, when they don't have
363
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the the the proper amount of shade
structure, the proper amount of seating,
364
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the that so I have had to
deal with that more from an employee standpoint
365
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or perceived employee standpoint than a guest
standpoint. But you're right, I don't
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go as a guest nearly as much
as you do. And let's wrap this
367
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into our kind of last thing we're
gonna talk about. We're almost out of
368
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time, which is pulling Horn Nights
has opened in Orlando last so when we're
369
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recording this on Saturday Friday was the
opening night. I was there for media,
370
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so I was there invited by Universal
to cover the event as media.
371
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I didn't see all the event because
this year the media didn't attend the show
372
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or gore into the tribute story.
It was only going through the Haunt houses.
373
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And I can tell you the highlights
from their presentation was really focusing on
374
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exactly what we were talking about,
focusing on the Last of Us and how
375
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it was a two year process to
develop that, and how it is based
376
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on the game and not on the
series, and why because well they didn't
377
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say this, but for us,
we've talked about this because the game hasn't
378
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brought much broader reach than the series, and it all fits right, it
379
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all fits with this from a creature
comfort standpoint. I will just say,
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just logistically speaking, there are less
offerings that suck crowds. You know,
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we talk about crowd sucks all the
time in the industry, and you know
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how the purpose of some attractions is
really just to get people out of the
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street, off the street, right, so you know there last year,
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of course, they had their Lagoon
show, which got people off the street
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because there's Lagoon, not seating,
like lagoon standing for it, and people
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would stand around lagoon. This year, that Lagoon show is not there,
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so it's you know, that's one
less thing to draw people. And then
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the food booths look better this year. They are more installation things, but
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there are there are less of them
overall, so you know, there are
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less so the lines are longer.
And then the demand part. Right about
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twenty six thousand people is what I
heard. That's none bersant being confirmed,
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but that's kind of what I heard
through the grapevine for Opening night, which
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I think is as a good amount. You know, the parking is sold
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out immediately. And keep in mind
this was twenty six thousand people and it
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was a tropical storm for half of
the night, like this is this is
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it was, this was a Philip's
Feet where wet the entire night, and
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there were still twenty six thousand people
there. The lines for the express pass
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got up to fifteen minutes for the
last of us and for Chucky five zero
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five zero, not one five five
zero, yeah, five zero. So
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clearly the demand is there, right, the demand is there, and there's
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lots of people there looking, you
know, there's lots of people, so
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yep, yeah, so yeah,
it's it's sorry about that. Yeah.
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It's what's interesting is I was not
there, and I feel like it's the
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last place Scott would be. I. Yeah, I was not there.
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I have not been, and I
will be completely transparent. I have not
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been to Halloween Horror Nights in several
years, mainly because, quite honestly,
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not because I don't want to go, but mainly because I'm busy. I
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00:29:37.400 --> 00:29:41.079
just don't have I'm this time of
year, you know, I as it
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stands right now, I am.
Now I've added more. I'm now working
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on seven different haunted attractions this year, some in larger capacity, some in
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virtually nothing, but still I have
my fingers in about seven different ones.
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So the last thing I am able
to do during this time of year is
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to go and attend a very crowded
theme park Halloween event that I'm not either
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training or rehearsing or whatever, And
so all I can all I can say
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is what I have heard on social
media, what I have heard from Philip,
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and it all seems to be the
same thing. And that is well,
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00:30:15.160 --> 00:30:18.680
again, having not been there,
I don't really I don't really think
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I can get to I can't get
too demanding or two too vocal about it.
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But all I can say is make
sure that you're checking out if if
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you're looking for a certain kind of
experience, make certain that you're checking out
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social media and what other people are
saying about it, because it all seems
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to be the same thing. And
that is longlines, difficulty getting the creature
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comforts, the basics of your of
your evening, and even when you pay
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00:30:48.960 --> 00:30:53.039
the extra money to have that that
front of line experience, you're still not
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00:30:53.119 --> 00:31:00.279
getting the opportunity to experience everything the
attraction has to offer. So again,
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00:31:00.279 --> 00:31:02.440
I think that kind of comes full
circle to where we started, and that
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00:31:02.519 --> 00:31:06.279
is there is clearly an interest,
there is clearly a guest interest, and
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00:31:06.359 --> 00:31:11.880
it is it is coming back and
parks and all attractions should be should be
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00:31:11.920 --> 00:31:14.960
prepared for it. Unfortunately, we
were not prepared to end right on thirty
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minutes because we've gone over a little
bit. So I'm going to wrap things
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up and say on behalf of Philip
Fernandez and myself Scott Swenson, this is
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00:31:21.039 --> 00:31:23.440
Green Tag Theme Park in thirty and
we will see you next week







