Oct. 30, 2023
Staffing Struggles in the Themed Entertainment Industry

We discuss the article 'What haunts the haunted house industry?' and discuss solutions to staffing concerns in the themed entertainment industry: https://www.marketplace.org/2023/10/27/what-haunts-the-haunted-house-industry/
We discuss the article 'What haunts the haunted house industry?' and discuss solutions to staffing concerns in the themed entertainment industry: https://www.marketplace.org/2023/10/27/what-haunts-the-haunted-house-industry/
WEBVTT
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Okay from our studios in Detroit and
Tampa. This is Green tag them Park
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and thirty. I'm Philip and I'm
joined as always by Scott Swinson a Scott
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Swinson cret Development. Oh my goodness, hello Scott. It is this is
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gonna count as our Halloween special because
it is is Halloween Eve here with us,
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and I think we are both in
the midst of it. You have
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a show on Halloween. It's a
Halloween. I don't know, it's close
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enough to Halloween. It's whatever,
that's tween. It's eve eve of Halloween.
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Yes, you have a show on
Halloween. And of course I'm I'm
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still working at a client right now. I'm working at a client and also
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trying to edit videos and whatnot.
So it's it's still Halloween for us.
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Yeah, and I've yeah, it
is. I mean, this is We've
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been I've been talking with some friends
of mine who who work in the retail
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side of the halloween industry, and
it's interesting because they're they're all they're all
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sort of some of them who are
new to the new to the the industry
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are gearing up because's like, oh, it's the last week again to buy
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costumes before Halloween, and everybody who's
been there before is like, nope,
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this is the last minute. Oh
my god, I'm going to be Bob
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Ross moment because they have nothing else
to select from. Because the main this
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weekend, you know, this past
this past weekend was really the main push
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of of all of the big Halloween
parties and uh and attendance. You know,
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this is this is the the weekend. This is the thing that people
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forget. Everybody thinks that, oh, I want to go to a haunted
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attraction on on Halloween night. If
you go to a Halloween attraction on Hollow
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on Halloween night, you're probably walking
around with very very few people, and
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especially when Halloween Night falls on a
Tuesday. So this You're absolutely right,
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Philip. We are we are in
Halloween, and in fact, by the
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time people see this, it will
be, in my opinion, past Halloween.
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Yeah. Yes, I do have
a show on Halloween Night, but
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that's just a live theater piece.
I agree with that. Some data that
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that came out this past week is
that people are going to spend more.
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Americans will spend more on Halloween this
year. And you know, the Halloween
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community got very excited about that,
which they should be, rightfully, but
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what you just said kind of underscores
that most people still don't go to hunted
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houses as their choice of spending.
They will go to parties, or they
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will you know, buy costumes,
you know, So there's still a lot
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of opportunity for haunted houses to get
a bigger piece of that pie, to
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say, hey, instead of going
to this party, or in addition to
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going to the party, or before
the party, you should come to a
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haunted house, or you should do
these things. And a lot of haunted
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houses are not open even on the
Halloween, like you said this literally as
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a recording, will be their last
day for a lot of haunted houses unless
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you are really big or established,
or you have infrastructure or whatnot. And
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even whether I know, Tearing the
Corn for example, closed this past weekend
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and they're not gonna they're done for
the season because they have a storm coming
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in and it's a Tuesday, so
they're closing. But of course, on
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the flip side, you have Universal, which we talked about previously, Universal
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Orlando that it's going to be open
all through next week, so every day
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this next week, every day Halloween
and then beyond some so well and with
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something like with something like Coronites,
they have the opportunity because they can pick
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up excuse me, they can pick
up either people who are returning to see
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the rest of the haunts that they
missed when they were there the first time,
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or they can get the people who
are like, I'm not going to
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that it's way too crowded, and
now they have an opportunity to go when
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it's less crowded. So yeah,
that makes sense. But for the majority
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of the either independent or smaller projects, it makes no sense. People won't
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go. Yeah, well that ties
in, I think to the story that
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we're going to talk about today,
the main news story. So last weekend,
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of course, as we just mentioned, really was the big This weekend
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we're in currently and weekend we're the
big weekends for haunted houses, and of
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course that means that it's also competition
for other things like parties, which talked
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about, which means staffing is a
problem, because you will have your staff
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that will either the good ones will
have told you in advance that they have
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a Halloween party or a commitment with
family where they have to watch the kids
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or whatever, and they will have
scheduled with you. But the rest of
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them will not and they will just
not show up or call off. And
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I know firsthand. For example,
the Haunt I'm at we had almost fifty
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percent of our actors were called off
for the Saturday, which is the biggest
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day. And of course then you're
sitting back in the green room and you
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are calling friends and friends of friends, and you know, the neighbors,
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and you know, bring the whole
family, will watch the kids in the
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makeup room. You know, you
do whatever you can to kind of fill
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those spots. So that ties into
our news item which came out this week,
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which is what haunts the Haunted House
industry, And it was reported by
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Sabri Brenishaw for Marketplace, which is
a show that airs on American public media
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and on MPR. And I'm actually
one of the sources in this news article,
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so I'm in this. It's very
exciting. It's a great little roundup,
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you know, kind of of the
challenges that haunted houses face. And
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of course they talk about the concept
of how scary is too scary and you
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know what's going on with that,
which we've talked about a lot. And
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they also talk about getting too extreme
or not and they talk about staffing,
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and so I'm in here with a
few other people and I'll put it in
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the show notes. You can read
the entire listen to the entire thing because
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it's audio and text. But we
wanted to hone in on specifically the staffing
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section and the supply chain section I
mentioned in here, which we've talked about.
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On the supply chain, which is
still a problem, you know,
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even until now, some haunts are
not do not have their full capability due
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to supply chain for the small vendors, but also staffing, which we just
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talked about. You know, it's
continues to be an issue, and I
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think for those people that a lot
of our listeners, it is going to
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continue to be an issue because what's
right around the corner is Christmas season,
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and if you had issues with staffing
for Halloween, they are going to continue
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and persist through Christmas. And Scott, you are an expert in this field,
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You've taught classes on it, You've
done podcasts on this topic, and
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I've reported and talked to haunts all
over and having working right now with an
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attraction, I'm like seeing it firsthand, you know, and it strikes me
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just at this attraction that I'm at
right now. It strikes me that actors
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are still treated kind of at the
bottom of the totem pole. You know,
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they have to It's kind of like
they're like, get to your get
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in makeup, and then get to
your spot, and then sit in your
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spot and hopefully you get a break. But you sit there and you just
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pop out or do whatever you do
for six hours on busy nights repeatedly and
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deal with crazy customers, and last
night an instance of somebody actually pain in
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the haunt in an area. So, you know, but it strikes me
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that that, you know, it's
a very difficult job to do, and
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that's also the thing that we really
need to power our attractions. And I'm
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still not sure that we have figured
out not just the demand the supply as
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in people that want to want to
do this job, but also how are
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we going to you know, the
compensation conversation, which we've also talked about,
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but phecifically about compensation in this in
this aspect, So I wanted to
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get your thoughts on that. Well. I think it's important to recognize that,
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first of all, staffing is not
just a problem for Halloween, and
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that's why I think it's so important
that we're talking about it now. Staffing
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for Christmas is equally as challenging pretty
much with every one of the projects that
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I'm working on. But I want
to back it up a little bit because
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you know, as you just said, you get to this, you get
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to this point where you're calling in
anybody who happens to be on your phone
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to try to come in and fill
in a role. I think that's dangerous
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as hell, quite honestly, because
what that means is they have zero training.
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It reduces not only the quality of
the performance you get, but also
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the safety and operation of the attraction
in the event itself. So let's let's
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back up. And you know,
am I saying it's too late for Christmas?
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Kind of yes, but I hear
things that I want you to at
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least keep in mind as we move
forward, because Christmas events, you know,
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in some places, Christmas events don't
start until untill actually December, and
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others there is a week of downtime
and then they open their Christmas event.
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You know, it's just the way
it is. I think we have to
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recognize that when we're talking about staffing, and especially now, because I think
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the reason this is or one of
the reasons this is an issue now is
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we have a generation of younger potential
employees, because let's face it, that's
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who a lot of the haunted attractions
and those people who are in what I
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call the gig culture. You know, they have the they did go from
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one one gig to the next to
the next. Usually by the time people
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get my age, they get smart
enough not to do that. I haven't,
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but you know, that's just the
way it is. But having gone
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through COVID, if you think about
it, the people who are in the
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workforce now in that that younger adult
demographic went through either two or three years
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of high school or two or three
years of college completely virtually, and things
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would change randomly. I don't want
to blame everything on COVID, but I
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do think this is one of those
things that I'm not sure we anticipated.
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I think that because nothing was ever
really set in stone and we never really
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knew what was going on. We
have people who, during very formative years,
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have have been trained to believe that, well, things are just going
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to change. So I really don't
need to commit that much. One of
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the biggest problems that I've seen with
staffing is people will audition or reach out
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and be interested and be yes,
yes, yes, yes, yes,
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and the moment you offer them a
position, they ghost you. And I
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think that they won't even call you
and say no, I'm sorry, I
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don't want this, I don't want
this position, or I can't take this
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position. They just won't show up
for it. And I can't help but
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think that this training came from going
through a very uncertain time of the pandemic.
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You know, it would be like, yes, we're going to reopen,
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No, we're not going to reopen. We're going to plan for this,
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but then it's not going to happen
because of X, Y or Z.
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So I think we have to first
of all recognize and not just shy
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away from and not use the old
line. Well, these younger kids,
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they don't have any sense of commitment. Well they've been raised not to have
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a sense of commitment because we've failed
them, you know, the situation has
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failed them as far as being able
to commit to here's what's going to happen.
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It's gonna happen this way, this
way, this way, this way.
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So they're used to that, they're
used to being able to just say,
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oh, I'm not going to really
put too much investment in it because
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it's just going to go away.
So what that means for people who are
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trying to hire, in my opinion, is that we really really need to
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focus on investing in them early on
in the process, making certain that they
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are given the training that they need, they are given the tools that they
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need to do their jobs well.
And you notice I have not even talked
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about compensation yet. Compensation is important, but compensation is not. You can
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double somebody's salary and it's not going
to bring them in if they don't want
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to show up because again, part
time, seasonal job, it's gig.
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You know, they're like, oh
no, I'm fine my full time job
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or my other job or the next
job I'm going to get because that's of
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strong mentality. Now as well,
I don't have to worry because there's plenty
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of jobs out there and I can
find one, somebody will hire me.
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So I think that what we have
to look at from a business standpoint,
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And for those of you who are
owners or operators of attractions, I'm not
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even gonna say haunted attractions of attractions, we need to recognize that strong training,
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strong casting, and taking care of
your live performers is no different than
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making certain that your physical assets are
running smoothly and are operating properly. And
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in fact, in seasonal attractions like
Halloween and Christmas, I believe that your
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most important asset is not your animatronics, it's your actors. It is the
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people who bring the place to life. One of the Philip mentioned that we
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as we're recording this, we're in
sort of the widen down of so many
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of the haunted attractions. The one
that I'm working on now are still working
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with is the Vault of Souls.
And one of the things that I'm most
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proud of with that event is when
people come up and say, your actors
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downstairs are just They're constantly in character, They're constantly in gauging with us.
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And I feel very good about that
because I'm always concerned that, you know,
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they have to basically, they have
to go into a non climate controlled
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basement. Now I'm in Florida,
so it's not cold, it's hot.
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So you go into a non climate
controlled basement and you have to live as
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these characters with minimal breaks for upwards
of six hours, you know, And
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so I always tell my cast and
let them know how much they are valued
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and what I found it's yes,
and we do compensate them. We do
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compensate them fairly financially, but we
also listen to them. You know,
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they have to have a good time, and because they're living these characters.
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As the writer of the of the
event, I try to make sure they
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have all the backstory they need so
that when they have ideas. I had
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one actor, for example, is
he's playing a bank teller who is guarding
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all the secrets that people have have
shared with him. And he came to
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me and he said, are you
okay if I write up some letters that
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people have given me that have are
filled with secrets and hide them in the
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in the in the scenic and then
have guests find them and then take them
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to other characters. And I'm like, yes, absolutely. So now that
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actor is invested in what he's doing. It's not just he's he's parroting off
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what I've told him to do.
He's actually building upon that character, making
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it better than I thought that I
thought of, and and and has a
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sense of investment. So he will
be there every night of the event.
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You know, he will be there
to do that gig. It's a little
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more difficult when you're doing a haunt
that is primarily dropped door boot scares.
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I get that, but that's why
when you are budgeting and staffing those kinds
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of roles you need to switch out
more often. Back back in my theme
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park days, and I still believe
this, if you are doing what is
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a drop up door scare. And
I don't want anybody who's listening who is
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not involved in the haunt industry to
think, oh, drop door scares,
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there're a dime a dozen. You
can just hire anybody. All they have
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to do is let the door down
and go rah and then reset the door.
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Uh huh. Try doing that for
even two hours without a break,
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and you will be so sore and
broken your voice will be gone. So
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you've got to rotate those people quicker. Those are the kinds of people that
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it's it's physical labor, And if
you think about it, you know there
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are people who build roads and shovel
asphalt that make more money than school teachers.
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So it's not about the intellectual needs
of the job. It's about the
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needs of the job, and they're
physical and they're hard. Anyone who thinks
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that haunt acting or acting in any
sort of environmental experience is easy, has
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never done it and has or has
never really paid attention to it. It's
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hard, but you have to have
to give them that sort of support.
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I think the other stigma that I
hear a lot too, is that,
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you know, kind of like they
should be grateful to do it because it's
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fun. You know, it's perceived
as fun, right, It's like,
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oh, this is a fun job, so you know it's it's it's you
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should be happy to do it,
and it's like, well no. Well
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but even with that stigma, you
as the as the employer, have to
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do everything you can to continue to
make it fun and not just fun for
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you and not just accept you know, not just basically sit on your high
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throne and go, yes, I'm
granting you the ability to go and play
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in this fun world. Give them
tools to make it more fun. Give
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them ways to to help them with
either the the aches and pains that they're
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going to have from lifting a drop
door, or give them give them an
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audio trigger to help reinforce the sound
when so they don't have to scream.
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Until all all you're getting is each
time a door drops you know, you
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have to you have to invest not
just in finding the people, but in
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retaining them, and it is probably
more important now than it has ever ever
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been. And yes, there are
retainment tools like you know, end of
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your bonuses if you worked every scheduled
shift or and you know, these are
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all great, work them into your
budget, but they are becoming less and
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less effective. Yeah, people will
just be like, yeah, I gotta
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go. That's exactly what I was
thinking. That it just seems like it's
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all that is becoming less effective,
Like you know, I mean, I
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think even if you doubled the pay
for the high end nights, I don't
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think it would change that much because
to your point, I think the vast
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majority of the people that at least
at the Haunts that I'm involved with,
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the vast majority of their actors have
other jobs and so they're really just after
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work, they're coming and doing this, and it's just that's just that's I
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don't want to say. It's like
it's like almost like a recipe for disaster.
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Right where you are working in a
full time job, potentially in physical
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labor, and then you are have
an hour break to maybe get dinner,
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and you come to the haunt and
you get in makeup and then you sit
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in a corner for six hours.
That's not I'm not sure who would call
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that fun, But I mean,
what I find most interesting is a lot
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of folks like in the haunt industry, at least in my experience, a
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lot of haunt actors are people like
school teachers are people who work in the
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medical field, which I don't quite
understand, but I see that happen a
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lot because it is so very different
to their day jobs, and it's seasonal.
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It's not something they're going to do
year round. They know that for
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fourteen, eighteen, twenty two nights
they're going to go and be able to
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be a character and have fun.
And yet they need to feel as though
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while they're having fun, they're respected, they're supported, they're given the basic
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creature comforts that they need. And
when they when you have the opportunity as
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the creative director to give them some
input. Absolutely. Now I'm not saying
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let them run wild. I've seen
haunts actually go to the opposite extreme where
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they basically just say, oh,
come in and do whatever you want to
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do, wear whatever you want to
wear, you know, and just as
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long as you're scary, and then
what you get is a lot of people
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doing things that don't work together,
and it's not planned, and it's a
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bunch of I call it the ego
haunt. It's the bunch of individual egos
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who are all in there trying to
one up their partners. But Haunted Attractions
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is it's a team sport and you
have to you have to work together to
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make it, to make it really
good, to make it impactful. But
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you know, I think that we're
in a position now where as we're looking
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at Christmas and events for twenty four
I think we need to think about things
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a little bit differently because the workforce
is the mentality of the workforce is not
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the same. We need to we
need to. I'm actually starting to design
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things that have smaller staff. Yeah, simply because we've had such challenges.
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There is a there is a major
theme park that I have worked with that
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has been actually holding virtual auditions every
week up until the close of the event.
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And from a training standpoint, that
is that is terrible. It's great
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to bring in fresh blood, that's
great, that's cool, but you have
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to make sure that you have the
support to train them. You can't just
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say here, put on this makeup, put on this costume, go scare
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people. Yeah, I didn't know
that. I've seen that a lot,
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and I agree that it's it's too
difficult because it's such a safety concern to
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me, That's what I was thinking. You know, just the entire time
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of exactly what you said, You're
bringing in people that may not be familiar
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with the area. They don't know
how to contact this. You know,
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you tell them, right, but
it's like it's like we talked about in
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management, you have to tell someone. You have to tell your staff something
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fourteen times for them to actually be
able to incorporate it into what they're doing.
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And so you just don't have the
time. You can explain to them
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how to get in touch with their
stage manager if there's a problem, but
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they're probably not going to remember.
And then if you don't have enough you
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know, your short staff, you
don't have enough floaters that are going around
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to check on people. But I
like the idea of really thinking about how
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we can scale back, because we've
talked about this before. But even if
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you scale back, you can always
add in on top. So if you
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end up with a surplus, you
can just make magic. Basically, you
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can have you can add in more
places to make magic. But I think
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the scaling back model is something we
should look more into. I went and
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visited another haunt and reported on them, and it's the same thing I heard
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there, but with them it was, you know, for them, this
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year was all about how to design
differently. And you know, the guy
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just talked about having been a home
haunter and that having given him the background
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to really work with much less actors
and designing the whole thing around having much
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smaller acting footprint and then if he
has extra he can put them in Q
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line or add them to scenes.
But you know, having someone work like
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four areas, you know, because
they can. And I will say that
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as a as a designer and as
a Haunt writer, I want to make
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it very clear, I do not
want to design for less cast. I
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have to design for less cast.
It's not an option. And it also
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depends, you know. One of
the things that now that I'm doing more
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and more work nationally and internationally,
you have to recognize that different areas have
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different workforces as well. Being here
in Central Florida, there is a huge
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workforce that is gigbased. They will
work at each of the theme parks and
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then pick up a gig at Sir
Henry's, and then pick up a gig
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at the vaulta Souls and then pick
up a gig. You know, there's
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a gig work mentality where you can
work pretty much full time for ten fifteen
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different people, different organizations. That's
not true everywhere. When we're up in
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Indianapolis, for example, there is
not a big gig based workforce. So
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it's hard to find those people because
again, as you said said earlier,
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Philip, people have their full time
gigs. They don't want to risk those.
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They don't want to go into work
the following morning bleary eyed and horse
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and sore, which is what happens
in a haunted attraction. So uh,
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you know you have to kind of
look at what what can your uh,
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what can your area support from a
staffing So so do your research, find
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out what your area can support.
Plan for the fact that you are going
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to lose you are going there.
Attrition is going to happen in your in
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your workforce. It's it's not what
do I do if it's Uh, I
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need to prepare ahead of time so
that when just to give you an example.
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This is not this was not a
new problem, especially the larger your
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casts get. Uh, there was
There was a time where in a theme
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park kant we needed six hundred and
something to operate the to operate every position
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that was written for the haunted,
for the haunted event, and we would
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cast anywhere from eight hundred and some
years nine hundred to fill those sick hundred
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roles every night. And those six
hundred roles that was double casting, so
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you know, we had proper breaks
built into our casting model. And then
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what we would do is we would
bring a set number of people in each
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night, pay them for two hours
or put them into a role so that
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we could then make certain that each
one of those six hundred and whatever roles
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were filled as much as we possibly
could. And I will say there were
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times even in that scenario where our
substitute performers who were they weren't just called
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in when they were needed, they
were scheduled. You will be here tonight.
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If there's nothing for you, we'll
pay you two hours and send you
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home. If there is something for
you, we will put you into costume
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makeup and send you out. That
is probably the best way to assure top
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guest quality when it comes to performers. Now, that is very, very
355
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difficult to do out because it's harder
to just find those bodies. But if
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you're in a big culture where you
can where you can do that, certainly
357
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something to consider. And that's what
one and a quarter times your cast.
358
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Yeah. Yeah, So circling back
here, you know, the reason we're
359
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talking about this is because Christmas is
coming up and a lot of the big
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theme park events are opening on November
tenth. We're starting to see the articles
361
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roll out about what's new and what's
happening, what's changing, and so I
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think kind of to recap here,
Scott, you're mentioning a lot about the
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training ahead of time, and we
talked about you know, we keep talking
364
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about this, but overplanning basically,
you know, over hiring as much as
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you can, planning for paint,
trying to get them into pay, substitutes
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coming in, and the training.
Can you talk a little bit about the
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lessons we have left about the training, because that's something I think, at
368
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least the haunts I've worked, I
feel that the training that has been the
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thing for me that I have heard
from the actors the most is that they
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wish they had gotten more training or
been given more tools, or you know,
371
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one tour is not enough. One
dress rehearsal is not enough, you
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know. But it's difficult because some
of these places are opening November tenth and
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they're still in Halloween. Look at
Universal, they're in Halloween until the fifth
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and they open on the temp.
How many dress rehearsals can you get?
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Well? And I will tell you
you're absolutely right. I think dress rehearsals
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are are important. I would strongly
recommend that when you do a dress rehearsal
377
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that you do a dress rehearsal with
an invited audience because when it comes to
378
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rehearsing, especially immersive things walk through
experiences, street misphere experiences, no matter
379
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what time of the year you're doing
them, the missing cast member is always
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the guest and without that, they're
never going to be able to train.
381
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There's a couple of ways of doing
this. You can do it as a
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friends and family preview on your dress
rehearsal. We've had great success with that
383
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at some of the zoos that I
work with. Zoo Tampa does that,
384
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which is great. You can also
take your cast especially if you're a double
385
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cast or you have a split cast, have one cast play guests for the
386
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other cast and then switch it.
Because what that does is it also trains
387
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your actors to watch, Oh wait, that worked for the person who's filling
388
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my role when I'm not there,
maybe I can find something to build on
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that. So I think I think
that's important. I am. I am
390
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a firm believer that you know when
you're when you're training, it's tell show
391
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do reinforce, reinforce, reinforce,
reinforce. Notice that's not redirect redirect redirect
392
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redirect. When you catch them doing
something well, you give them, You
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give them great praise. You figure
out some sort of reward scenario. If,
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for example, you are a volunteerhunt
where you're not paying people, do
395
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do a drawing at the end of
the night. You know, each time
396
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you catch somebody doing something over the
top, great, enter them into that
397
00:27:52.920 --> 00:27:55.799
drawing so that at the end of
the night they can take home, you
398
00:27:55.880 --> 00:27:59.799
know, a gift certificate for pizza, or you know, a ticket to
399
00:27:59.839 --> 00:28:04.400
a another local haunt or something like
that, a limited edition Christmas ornament,
400
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whatever. So so make certain that
during the training you set up here's what
401
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success looks like. Here's what we're
aiming for. And make sure that it's
402
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not just what you're doing, but
why you're doing it. That is something
403
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that I think gets missed horribly in
training, and I noticed it especially in
404
00:28:26.400 --> 00:28:29.480
Halloween because basically they'll say, when
the guest gets here, drop the door
405
00:28:29.519 --> 00:28:33.640
and scream and then close the door. Okay, but that gives you very
406
00:28:33.680 --> 00:28:37.279
little to play on and it allows
your actors to go completely in the wrong
407
00:28:37.359 --> 00:28:40.160
direction if they choose to, if
they get bored, if they get tired,
408
00:28:40.279 --> 00:28:42.960
whatever, So let them know,
you know, make sure everybody understands
409
00:28:44.000 --> 00:28:49.319
where they fall in the overarching experience
for the guest, and so explain,
410
00:28:49.440 --> 00:28:52.160
you know, why it's important that
they do this, why it's important to
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00:28:52.240 --> 00:28:56.440
be consistent, and then continue to
catch it. And by the way,
412
00:28:56.720 --> 00:29:00.720
trainers should not be done when you
open. Training should continue throughout the run
413
00:29:00.880 --> 00:29:04.920
of your experience, and there should
always be somebody to pop in to again
414
00:29:06.039 --> 00:29:10.440
catch you doing things right if you
are a performer, So you know,
415
00:29:11.279 --> 00:29:14.160
explain what the north star is.
Here's what we're trying to accomplish. This
416
00:29:14.319 --> 00:29:18.200
is it. Here are a couple
of ways to do it as part of
417
00:29:18.240 --> 00:29:22.680
your homework before our next rehearsal,
come up with three more ways to accomplish
418
00:29:22.799 --> 00:29:25.839
this goal. Put it back into
their hands, because you know, as
419
00:29:26.000 --> 00:29:29.000
a creator and as a director,
I always say, I'm not the one
420
00:29:29.039 --> 00:29:32.799
who has to play these characters all
night. The actors are. So the
421
00:29:32.920 --> 00:29:36.400
more they can contribute to it and
have that sense of ownership, the more
422
00:29:36.519 --> 00:29:41.119
likely they will be a consistent and
b they'll stick around till the end,
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00:29:41.160 --> 00:29:45.039
because that's when it truly gets fun
quote unquote fun. That's when it becomes
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00:29:45.079 --> 00:29:51.319
a fun job. And I think
that the thing that quite often is missed
425
00:29:51.359 --> 00:29:56.680
and the thing that's becoming more and
more difficult, is casting. A good
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00:29:56.720 --> 00:30:00.599
director puts the right people in the
right jobs, shows them what's access looks
427
00:30:00.640 --> 00:30:03.519
like, and gets the heck out
of their way, and then reinforces them
428
00:30:03.559 --> 00:30:07.079
as they go along, redirects them
quietly when they need when they go off
429
00:30:07.119 --> 00:30:12.359
the rails. So when it comes
to casting, don't just say, oh,
430
00:30:12.440 --> 00:30:17.759
you fit the costume, let's put
you there. Really pay attention to
431
00:30:17.880 --> 00:30:21.279
them. We I've started to do
now as part of casting pretty much across
432
00:30:21.319 --> 00:30:25.200
the board. I will watch their
audition process, and then I will just
433
00:30:25.279 --> 00:30:27.880
ask them as a person a question, what is your favorite thing about Christmas?
434
00:30:27.920 --> 00:30:32.519
What is your favorite thing about Halloween? Is? What is the hardest
435
00:30:32.559 --> 00:30:34.079
thing about this job? What do
you think is the hardest thing about this
436
00:30:34.240 --> 00:30:37.880
job? Just to get them talking. You know, you've heard You've heard
437
00:30:37.960 --> 00:30:42.160
managers and leaders in the past say
that we have to we have to hire
438
00:30:42.640 --> 00:30:48.279
for attitude or or hire for fit
within the culture, and then train for
439
00:30:48.599 --> 00:30:53.680
specific tasks. You kind of need
both for this, But don't forget the
440
00:30:53.759 --> 00:30:59.480
human part, because I also think
that by asking questions of them and talking
441
00:30:59.519 --> 00:31:03.319
to them as people during the audition
process, you've already kicked the ball down
442
00:31:03.359 --> 00:31:07.599
the road a little bit so that
you can treat them as valued members of
443
00:31:07.640 --> 00:31:12.359
your team after they're hired and continue
to reinforce what they do well. So
444
00:31:12.720 --> 00:31:15.759
again, this is something that I'm
very passionate about, and I've rambled on
445
00:31:15.839 --> 00:31:19.079
and rambled on and rambled on.
So I blame you, Philip for having
446
00:31:19.119 --> 00:31:25.079
me talk about training. But unfortunately
we are out of time, and we
447
00:31:25.200 --> 00:31:26.759
are out of time not only for
this show, but also we are out
448
00:31:26.759 --> 00:31:32.359
of time to cast all of our
Christmas events. So good Luckome for those
449
00:31:32.359 --> 00:31:36.119
of you who are listening, but
thank you so much for being a part
450
00:31:36.200 --> 00:31:38.559
of our little green tagged world every
week, and we hope to see you
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00:31:38.640 --> 00:31:40.880
all again next week.
1
00:00:00.920 --> 00:00:06.000
Okay from our studios in Detroit and
Tampa. This is Green tag them Park
2
00:00:06.000 --> 00:00:10.640
and thirty. I'm Philip and I'm
joined as always by Scott Swinson a Scott
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00:00:10.679 --> 00:00:14.080
Swinson cret Development. Oh my goodness, hello Scott. It is this is
4
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gonna count as our Halloween special because
it is is Halloween Eve here with us,
5
00:00:21.600 --> 00:00:24.039
and I think we are both in
the midst of it. You have
6
00:00:24.079 --> 00:00:26.800
a show on Halloween. It's a
Halloween. I don't know, it's close
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00:00:26.879 --> 00:00:30.679
enough to Halloween. It's whatever,
that's tween. It's eve eve of Halloween.
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Yes, you have a show on
Halloween. And of course I'm I'm
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00:00:35.119 --> 00:00:40.240
still working at a client right now. I'm working at a client and also
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00:00:40.359 --> 00:00:43.079
trying to edit videos and whatnot.
So it's it's still Halloween for us.
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Yeah, and I've yeah, it
is. I mean, this is We've
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been I've been talking with some friends
of mine who who work in the retail
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side of the halloween industry, and
it's interesting because they're they're all they're all
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sort of some of them who are
new to the new to the the industry
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are gearing up because's like, oh, it's the last week again to buy
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costumes before Halloween, and everybody who's
been there before is like, nope,
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this is the last minute. Oh
my god, I'm going to be Bob
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Ross moment because they have nothing else
to select from. Because the main this
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weekend, you know, this past
this past weekend was really the main push
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of of all of the big Halloween
parties and uh and attendance. You know,
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this is this is the the weekend. This is the thing that people
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forget. Everybody thinks that, oh, I want to go to a haunted
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attraction on on Halloween night. If
you go to a Halloween attraction on Hollow
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on Halloween night, you're probably walking
around with very very few people, and
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especially when Halloween Night falls on a
Tuesday. So this You're absolutely right,
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Philip. We are we are in
Halloween, and in fact, by the
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time people see this, it will
be, in my opinion, past Halloween.
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Yeah. Yes, I do have
a show on Halloween Night, but
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that's just a live theater piece.
I agree with that. Some data that
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that came out this past week is
that people are going to spend more.
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Americans will spend more on Halloween this
year. And you know, the Halloween
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community got very excited about that,
which they should be, rightfully, but
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what you just said kind of underscores
that most people still don't go to hunted
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houses as their choice of spending.
They will go to parties, or they
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will you know, buy costumes,
you know, So there's still a lot
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of opportunity for haunted houses to get
a bigger piece of that pie, to
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say, hey, instead of going
to this party, or in addition to
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going to the party, or before
the party, you should come to a
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haunted house, or you should do
these things. And a lot of haunted
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houses are not open even on the
Halloween, like you said this literally as
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a recording, will be their last
day for a lot of haunted houses unless
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you are really big or established,
or you have infrastructure or whatnot. And
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even whether I know, Tearing the
Corn for example, closed this past weekend
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and they're not gonna they're done for
the season because they have a storm coming
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in and it's a Tuesday, so
they're closing. But of course, on
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the flip side, you have Universal, which we talked about previously, Universal
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Orlando that it's going to be open
all through next week, so every day
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this next week, every day Halloween
and then beyond some so well and with
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something like with something like Coronites,
they have the opportunity because they can pick
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up excuse me, they can pick
up either people who are returning to see
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the rest of the haunts that they
missed when they were there the first time,
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or they can get the people who
are like, I'm not going to
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that it's way too crowded, and
now they have an opportunity to go when
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it's less crowded. So yeah,
that makes sense. But for the majority
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of the either independent or smaller projects, it makes no sense. People won't
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go. Yeah, well that ties
in, I think to the story that
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we're going to talk about today,
the main news story. So last weekend,
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of course, as we just mentioned, really was the big This weekend
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we're in currently and weekend we're the
big weekends for haunted houses, and of
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course that means that it's also competition
for other things like parties, which talked
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about, which means staffing is a
problem, because you will have your staff
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that will either the good ones will
have told you in advance that they have
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a Halloween party or a commitment with
family where they have to watch the kids
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or whatever, and they will have
scheduled with you. But the rest of
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them will not and they will just
not show up or call off. And
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I know firsthand. For example,
the Haunt I'm at we had almost fifty
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percent of our actors were called off
for the Saturday, which is the biggest
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day. And of course then you're
sitting back in the green room and you
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are calling friends and friends of friends, and you know, the neighbors,
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and you know, bring the whole
family, will watch the kids in the
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makeup room. You know, you
do whatever you can to kind of fill
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those spots. So that ties into
our news item which came out this week,
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which is what haunts the Haunted House
industry, And it was reported by
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Sabri Brenishaw for Marketplace, which is
a show that airs on American public media
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and on MPR. And I'm actually
one of the sources in this news article,
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so I'm in this. It's very
exciting. It's a great little roundup,
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you know, kind of of the
challenges that haunted houses face. And
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of course they talk about the concept
of how scary is too scary and you
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know what's going on with that,
which we've talked about a lot. And
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they also talk about getting too extreme
or not and they talk about staffing,
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and so I'm in here with a
few other people and I'll put it in
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the show notes. You can read
the entire listen to the entire thing because
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it's audio and text. But we
wanted to hone in on specifically the staffing
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section and the supply chain section I
mentioned in here, which we've talked about.
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On the supply chain, which is
still a problem, you know,
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even until now, some haunts are
not do not have their full capability due
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to supply chain for the small vendors, but also staffing, which we just
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talked about. You know, it's
continues to be an issue, and I
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think for those people that a lot
of our listeners, it is going to
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continue to be an issue because what's
right around the corner is Christmas season,
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and if you had issues with staffing
for Halloween, they are going to continue
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and persist through Christmas. And Scott, you are an expert in this field,
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You've taught classes on it, You've
done podcasts on this topic, and
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I've reported and talked to haunts all
over and having working right now with an
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attraction, I'm like seeing it firsthand, you know, and it strikes me
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just at this attraction that I'm at
right now. It strikes me that actors
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are still treated kind of at the
bottom of the totem pole. You know,
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they have to It's kind of like
they're like, get to your get
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in makeup, and then get to
your spot, and then sit in your
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spot and hopefully you get a break. But you sit there and you just
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pop out or do whatever you do
for six hours on busy nights repeatedly and
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deal with crazy customers, and last
night an instance of somebody actually pain in
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the haunt in an area. So, you know, but it strikes me
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that that, you know, it's
a very difficult job to do, and
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that's also the thing that we really
need to power our attractions. And I'm
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still not sure that we have figured
out not just the demand the supply as
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in people that want to want to
do this job, but also how are
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we going to you know, the
compensation conversation, which we've also talked about,
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but phecifically about compensation in this in
this aspect, So I wanted to
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get your thoughts on that. Well. I think it's important to recognize that,
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first of all, staffing is not
just a problem for Halloween, and
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that's why I think it's so important
that we're talking about it now. Staffing
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00:07:53.360 --> 00:07:57.040
for Christmas is equally as challenging pretty
much with every one of the projects that
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00:07:57.079 --> 00:08:01.199
I'm working on. But I want
to back it up a little bit because
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00:08:01.240 --> 00:08:03.639
you know, as you just said, you get to this, you get
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to this point where you're calling in
anybody who happens to be on your phone
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00:08:07.480 --> 00:08:11.399
to try to come in and fill
in a role. I think that's dangerous
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00:08:11.399 --> 00:08:16.000
as hell, quite honestly, because
what that means is they have zero training.
119
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It reduces not only the quality of
the performance you get, but also
120
00:08:20.360 --> 00:08:26.000
the safety and operation of the attraction
in the event itself. So let's let's
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back up. And you know,
am I saying it's too late for Christmas?
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Kind of yes, but I hear
things that I want you to at
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least keep in mind as we move
forward, because Christmas events, you know,
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in some places, Christmas events don't
start until untill actually December, and
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others there is a week of downtime
and then they open their Christmas event.
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You know, it's just the way
it is. I think we have to
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recognize that when we're talking about staffing, and especially now, because I think
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the reason this is or one of
the reasons this is an issue now is
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we have a generation of younger potential
employees, because let's face it, that's
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who a lot of the haunted attractions
and those people who are in what I
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call the gig culture. You know, they have the they did go from
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one one gig to the next to
the next. Usually by the time people
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get my age, they get smart
enough not to do that. I haven't,
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00:09:20.759 --> 00:09:26.159
but you know, that's just the
way it is. But having gone
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00:09:26.159 --> 00:09:30.399
through COVID, if you think about
it, the people who are in the
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workforce now in that that younger adult
demographic went through either two or three years
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of high school or two or three
years of college completely virtually, and things
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00:09:41.200 --> 00:09:43.679
would change randomly. I don't want
to blame everything on COVID, but I
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do think this is one of those
things that I'm not sure we anticipated.
140
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I think that because nothing was ever
really set in stone and we never really
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knew what was going on. We
have people who, during very formative years,
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have have been trained to believe that, well, things are just going
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00:10:01.679 --> 00:10:05.360
to change. So I really don't
need to commit that much. One of
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00:10:05.399 --> 00:10:09.519
the biggest problems that I've seen with
staffing is people will audition or reach out
145
00:10:09.559 --> 00:10:13.159
and be interested and be yes,
yes, yes, yes, yes,
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00:10:13.200 --> 00:10:16.639
and the moment you offer them a
position, they ghost you. And I
147
00:10:16.679 --> 00:10:18.919
think that they won't even call you
and say no, I'm sorry, I
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00:10:18.919 --> 00:10:20.440
don't want this, I don't want
this position, or I can't take this
149
00:10:20.480 --> 00:10:24.440
position. They just won't show up
for it. And I can't help but
150
00:10:24.480 --> 00:10:33.200
think that this training came from going
through a very uncertain time of the pandemic.
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00:10:33.440 --> 00:10:35.440
You know, it would be like, yes, we're going to reopen,
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00:10:35.480 --> 00:10:37.000
No, we're not going to reopen. We're going to plan for this,
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00:10:37.080 --> 00:10:39.159
but then it's not going to happen
because of X, Y or Z.
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00:10:41.039 --> 00:10:46.960
So I think we have to first
of all recognize and not just shy
155
00:10:46.039 --> 00:10:50.120
away from and not use the old
line. Well, these younger kids,
156
00:10:50.159 --> 00:10:54.080
they don't have any sense of commitment. Well they've been raised not to have
157
00:10:54.159 --> 00:10:56.240
a sense of commitment because we've failed
them, you know, the situation has
158
00:10:56.320 --> 00:11:00.799
failed them as far as being able
to commit to here's what's going to happen.
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It's gonna happen this way, this
way, this way, this way.
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So they're used to that, they're
used to being able to just say,
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oh, I'm not going to really
put too much investment in it because
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it's just going to go away.
So what that means for people who are
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trying to hire, in my opinion, is that we really really need to
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focus on investing in them early on
in the process, making certain that they
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are given the training that they need, they are given the tools that they
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need to do their jobs well.
And you notice I have not even talked
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about compensation yet. Compensation is important, but compensation is not. You can
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double somebody's salary and it's not going
to bring them in if they don't want
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to show up because again, part
time, seasonal job, it's gig.
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You know, they're like, oh
no, I'm fine my full time job
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or my other job or the next
job I'm going to get because that's of
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strong mentality. Now as well,
I don't have to worry because there's plenty
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of jobs out there and I can
find one, somebody will hire me.
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So I think that what we have
to look at from a business standpoint,
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And for those of you who are
owners or operators of attractions, I'm not
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even gonna say haunted attractions of attractions, we need to recognize that strong training,
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strong casting, and taking care of
your live performers is no different than
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making certain that your physical assets are
running smoothly and are operating properly. And
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in fact, in seasonal attractions like
Halloween and Christmas, I believe that your
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most important asset is not your animatronics, it's your actors. It is the
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people who bring the place to life. One of the Philip mentioned that we
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as we're recording this, we're in
sort of the widen down of so many
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of the haunted attractions. The one
that I'm working on now are still working
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with is the Vault of Souls.
And one of the things that I'm most
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proud of with that event is when
people come up and say, your actors
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downstairs are just They're constantly in character, They're constantly in gauging with us.
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And I feel very good about that
because I'm always concerned that, you know,
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they have to basically, they have
to go into a non climate controlled
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basement. Now I'm in Florida,
so it's not cold, it's hot.
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So you go into a non climate
controlled basement and you have to live as
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these characters with minimal breaks for upwards
of six hours, you know, And
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so I always tell my cast and
let them know how much they are valued
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and what I found it's yes,
and we do compensate them. We do
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compensate them fairly financially, but we
also listen to them. You know,
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they have to have a good time, and because they're living these characters.
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As the writer of the of the
event, I try to make sure they
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have all the backstory they need so
that when they have ideas. I had
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one actor, for example, is
he's playing a bank teller who is guarding
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all the secrets that people have have
shared with him. And he came to
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me and he said, are you
okay if I write up some letters that
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people have given me that have are
filled with secrets and hide them in the
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in the in the scenic and then
have guests find them and then take them
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to other characters. And I'm like, yes, absolutely. So now that
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actor is invested in what he's doing. It's not just he's he's parroting off
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what I've told him to do.
He's actually building upon that character, making
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it better than I thought that I
thought of, and and and has a
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sense of investment. So he will
be there every night of the event.
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You know, he will be there
to do that gig. It's a little
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more difficult when you're doing a haunt
that is primarily dropped door boot scares.
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I get that, but that's why
when you are budgeting and staffing those kinds
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of roles you need to switch out
more often. Back back in my theme
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park days, and I still believe
this, if you are doing what is
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a drop up door scare. And
I don't want anybody who's listening who is
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not involved in the haunt industry to
think, oh, drop door scares,
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there're a dime a dozen. You
can just hire anybody. All they have
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to do is let the door down
and go rah and then reset the door.
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Uh huh. Try doing that for
even two hours without a break,
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and you will be so sore and
broken your voice will be gone. So
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you've got to rotate those people quicker. Those are the kinds of people that
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it's it's physical labor, And if
you think about it, you know there
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are people who build roads and shovel
asphalt that make more money than school teachers.
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So it's not about the intellectual needs
of the job. It's about the
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needs of the job, and they're
physical and they're hard. Anyone who thinks
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that haunt acting or acting in any
sort of environmental experience is easy, has
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never done it and has or has
never really paid attention to it. It's
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hard, but you have to have
to give them that sort of support.
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I think the other stigma that I
hear a lot too, is that,
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you know, kind of like they
should be grateful to do it because it's
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fun. You know, it's perceived
as fun, right, It's like,
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oh, this is a fun job, so you know it's it's it's you
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should be happy to do it,
and it's like, well no. Well
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but even with that stigma, you
as the as the employer, have to
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do everything you can to continue to
make it fun and not just fun for
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you and not just accept you know, not just basically sit on your high
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throne and go, yes, I'm
granting you the ability to go and play
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in this fun world. Give them
tools to make it more fun. Give
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them ways to to help them with
either the the aches and pains that they're
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going to have from lifting a drop
door, or give them give them an
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audio trigger to help reinforce the sound
when so they don't have to scream.
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Until all all you're getting is each
time a door drops you know, you
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have to you have to invest not
just in finding the people, but in
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retaining them, and it is probably
more important now than it has ever ever
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been. And yes, there are
retainment tools like you know, end of
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your bonuses if you worked every scheduled
shift or and you know, these are
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all great, work them into your
budget, but they are becoming less and
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less effective. Yeah, people will
just be like, yeah, I gotta
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go. That's exactly what I was
thinking. That it just seems like it's
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all that is becoming less effective,
Like you know, I mean, I
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think even if you doubled the pay
for the high end nights, I don't
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think it would change that much because
to your point, I think the vast
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majority of the people that at least
at the Haunts that I'm involved with,
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the vast majority of their actors have
other jobs and so they're really just after
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work, they're coming and doing this, and it's just that's just that's I
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don't want to say. It's like
it's like almost like a recipe for disaster.
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Right where you are working in a
full time job, potentially in physical
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labor, and then you are have
an hour break to maybe get dinner,
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and you come to the haunt and
you get in makeup and then you sit
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in a corner for six hours.
That's not I'm not sure who would call
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that fun, But I mean,
what I find most interesting is a lot
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of folks like in the haunt industry, at least in my experience, a
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lot of haunt actors are people like
school teachers are people who work in the
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medical field, which I don't quite
understand, but I see that happen a
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lot because it is so very different
to their day jobs, and it's seasonal.
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It's not something they're going to do
year round. They know that for
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fourteen, eighteen, twenty two nights
they're going to go and be able to
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be a character and have fun.
And yet they need to feel as though
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while they're having fun, they're respected, they're supported, they're given the basic
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creature comforts that they need. And
when they when you have the opportunity as
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the creative director to give them some
input. Absolutely. Now I'm not saying
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let them run wild. I've seen
haunts actually go to the opposite extreme where
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they basically just say, oh,
come in and do whatever you want to
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do, wear whatever you want to
wear, you know, and just as
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long as you're scary, and then
what you get is a lot of people
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doing things that don't work together,
and it's not planned, and it's a
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bunch of I call it the ego
haunt. It's the bunch of individual egos
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who are all in there trying to
one up their partners. But Haunted Attractions
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is it's a team sport and you
have to you have to work together to
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make it, to make it really
good, to make it impactful. But
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you know, I think that we're
in a position now where as we're looking
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at Christmas and events for twenty four
I think we need to think about things
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a little bit differently because the workforce
is the mentality of the workforce is not
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the same. We need to we
need to. I'm actually starting to design
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things that have smaller staff. Yeah, simply because we've had such challenges.
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There is a there is a major
theme park that I have worked with that
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has been actually holding virtual auditions every
week up until the close of the event.
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And from a training standpoint, that
is that is terrible. It's great
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to bring in fresh blood, that's
great, that's cool, but you have
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to make sure that you have the
support to train them. You can't just
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say here, put on this makeup, put on this costume, go scare
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people. Yeah, I didn't know
that. I've seen that a lot,
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and I agree that it's it's too
difficult because it's such a safety concern to
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me, That's what I was thinking. You know, just the entire time
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of exactly what you said, You're
bringing in people that may not be familiar
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with the area. They don't know
how to contact this. You know,
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you tell them, right, but
it's like it's like we talked about in
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management, you have to tell someone. You have to tell your staff something
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fourteen times for them to actually be
able to incorporate it into what they're doing.
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And so you just don't have the
time. You can explain to them
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how to get in touch with their
stage manager if there's a problem, but
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they're probably not going to remember.
And then if you don't have enough you
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know, your short staff, you
don't have enough floaters that are going around
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to check on people. But I
like the idea of really thinking about how
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we can scale back, because we've
talked about this before. But even if
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you scale back, you can always
add in on top. So if you
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end up with a surplus, you
can just make magic. Basically, you
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can have you can add in more
places to make magic. But I think
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the scaling back model is something we
should look more into. I went and
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visited another haunt and reported on them, and it's the same thing I heard
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there, but with them it was, you know, for them, this
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year was all about how to design
differently. And you know, the guy
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just talked about having been a home
haunter and that having given him the background
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to really work with much less actors
and designing the whole thing around having much
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smaller acting footprint and then if he
has extra he can put them in Q
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line or add them to scenes.
But you know, having someone work like
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four areas, you know, because
they can. And I will say that
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as a as a designer and as
a Haunt writer, I want to make
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it very clear, I do not
want to design for less cast. I
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have to design for less cast.
It's not an option. And it also
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depends, you know. One of
the things that now that I'm doing more
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and more work nationally and internationally,
you have to recognize that different areas have
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different workforces as well. Being here
in Central Florida, there is a huge
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workforce that is gigbased. They will
work at each of the theme parks and
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then pick up a gig at Sir
Henry's, and then pick up a gig
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at the vaulta Souls and then pick
up a gig. You know, there's
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a gig work mentality where you can
work pretty much full time for ten fifteen
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different people, different organizations. That's
not true everywhere. When we're up in
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Indianapolis, for example, there is
not a big gig based workforce. So
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it's hard to find those people because
again, as you said said earlier,
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Philip, people have their full time
gigs. They don't want to risk those.
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They don't want to go into work
the following morning bleary eyed and horse
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and sore, which is what happens
in a haunted attraction. So uh,
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you know you have to kind of
look at what what can your uh,
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what can your area support from a
staffing So so do your research, find
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out what your area can support.
Plan for the fact that you are going
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to lose you are going there.
Attrition is going to happen in your in
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your workforce. It's it's not what
do I do if it's Uh, I
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need to prepare ahead of time so
that when just to give you an example.
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This is not this was not a
new problem, especially the larger your
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casts get. Uh, there was
There was a time where in a theme
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park kant we needed six hundred and
something to operate the to operate every position
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that was written for the haunted,
for the haunted event, and we would
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cast anywhere from eight hundred and some
years nine hundred to fill those sick hundred
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roles every night. And those six
hundred roles that was double casting, so
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you know, we had proper breaks
built into our casting model. And then
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what we would do is we would
bring a set number of people in each
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night, pay them for two hours
or put them into a role so that
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we could then make certain that each
one of those six hundred and whatever roles
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were filled as much as we possibly
could. And I will say there were
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times even in that scenario where our
substitute performers who were they weren't just called
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in when they were needed, they
were scheduled. You will be here tonight.
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If there's nothing for you, we'll
pay you two hours and send you
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home. If there is something for
you, we will put you into costume
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makeup and send you out. That
is probably the best way to assure top
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guest quality when it comes to performers. Now, that is very, very
355
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difficult to do out because it's harder
to just find those bodies. But if
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you're in a big culture where you
can where you can do that, certainly
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something to consider. And that's what
one and a quarter times your cast.
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Yeah. Yeah, So circling back
here, you know, the reason we're
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talking about this is because Christmas is
coming up and a lot of the big
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theme park events are opening on November
tenth. We're starting to see the articles
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roll out about what's new and what's
happening, what's changing, and so I
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think kind of to recap here,
Scott, you're mentioning a lot about the
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training ahead of time, and we
talked about you know, we keep talking
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about this, but overplanning basically,
you know, over hiring as much as
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you can, planning for paint,
trying to get them into pay, substitutes
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coming in, and the training.
Can you talk a little bit about the
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lessons we have left about the training, because that's something I think, at
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least the haunts I've worked, I
feel that the training that has been the
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thing for me that I have heard
from the actors the most is that they
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wish they had gotten more training or
been given more tools, or you know,
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one tour is not enough. One
dress rehearsal is not enough, you
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know. But it's difficult because some
of these places are opening November tenth and
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they're still in Halloween. Look at
Universal, they're in Halloween until the fifth
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and they open on the temp.
How many dress rehearsals can you get?
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Well? And I will tell you
you're absolutely right. I think dress rehearsals
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are are important. I would strongly
recommend that when you do a dress rehearsal
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that you do a dress rehearsal with
an invited audience because when it comes to
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rehearsing, especially immersive things walk through
experiences, street misphere experiences, no matter
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what time of the year you're doing
them, the missing cast member is always
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the guest and without that, they're
never going to be able to train.
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There's a couple of ways of doing
this. You can do it as a
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friends and family preview on your dress
rehearsal. We've had great success with that
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at some of the zoos that I
work with. Zoo Tampa does that,
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which is great. You can also
take your cast especially if you're a double
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cast or you have a split cast, have one cast play guests for the
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other cast and then switch it.
Because what that does is it also trains
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your actors to watch, Oh wait, that worked for the person who's filling
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my role when I'm not there,
maybe I can find something to build on
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that. So I think I think
that's important. I am. I am
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a firm believer that you know when
you're when you're training, it's tell show
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do reinforce, reinforce, reinforce,
reinforce. Notice that's not redirect redirect redirect
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redirect. When you catch them doing
something well, you give them, You
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give them great praise. You figure
out some sort of reward scenario. If,
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for example, you are a volunteerhunt
where you're not paying people, do
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do a drawing at the end of
the night. You know, each time
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you catch somebody doing something over the
top, great, enter them into that
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drawing so that at the end of
the night they can take home, you
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know, a gift certificate for pizza, or you know, a ticket to
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a another local haunt or something like
that, a limited edition Christmas ornament,
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whatever. So so make certain that
during the training you set up here's what
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success looks like. Here's what we're
aiming for. And make sure that it's
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not just what you're doing, but
why you're doing it. That is something
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that I think gets missed horribly in
training, and I noticed it especially in
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Halloween because basically they'll say, when
the guest gets here, drop the door
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and scream and then close the door. Okay, but that gives you very
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little to play on and it allows
your actors to go completely in the wrong
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direction if they choose to, if
they get bored, if they get tired,
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whatever, So let them know,
you know, make sure everybody understands
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where they fall in the overarching experience
for the guest, and so explain,
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you know, why it's important that
they do this, why it's important to
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be consistent, and then continue to
catch it. And by the way,
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trainers should not be done when you
open. Training should continue throughout the run
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of your experience, and there should
always be somebody to pop in to again
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catch you doing things right if you
are a performer, So you know,
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explain what the north star is.
Here's what we're trying to accomplish. This
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is it. Here are a couple
of ways to do it as part of
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your homework before our next rehearsal,
come up with three more ways to accomplish
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this goal. Put it back into
their hands, because you know, as
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a creator and as a director,
I always say, I'm not the one
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who has to play these characters all
night. The actors are. So the
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more they can contribute to it and
have that sense of ownership, the more
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likely they will be a consistent and
b they'll stick around till the end,
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because that's when it truly gets fun
quote unquote fun. That's when it becomes
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a fun job. And I think
that the thing that quite often is missed
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and the thing that's becoming more and
more difficult, is casting. A good
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director puts the right people in the
right jobs, shows them what's access looks
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like, and gets the heck out
of their way, and then reinforces them
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as they go along, redirects them
quietly when they need when they go off
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the rails. So when it comes
to casting, don't just say, oh,
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you fit the costume, let's put
you there. Really pay attention to
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them. We I've started to do
now as part of casting pretty much across
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the board. I will watch their
audition process, and then I will just
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ask them as a person a question, what is your favorite thing about Christmas?
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What is your favorite thing about Halloween? Is? What is the hardest
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thing about this job? What do
you think is the hardest thing about this
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job? Just to get them talking. You know, you've heard You've heard
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managers and leaders in the past say
that we have to we have to hire
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for attitude or or hire for fit
within the culture, and then train for
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specific tasks. You kind of need
both for this, But don't forget the
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human part, because I also think
that by asking questions of them and talking
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to them as people during the audition
process, you've already kicked the ball down
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the road a little bit so that
you can treat them as valued members of
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your team after they're hired and continue
to reinforce what they do well. So
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again, this is something that I'm
very passionate about, and I've rambled on
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and rambled on and rambled on.
So I blame you, Philip for having
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me talk about training. But unfortunately
we are out of time, and we
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are out of time not only for
this show, but also we are out
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of time to cast all of our
Christmas events. So good Luckome for those
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of you who are listening, but
thank you so much for being a part
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of our little green tagged world every
week, and we hope to see you
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all again next week.











