June 12, 2023
LIVE from Midwest Haunters Convention 2023

We're in Chicago for the Midwest Haunters Convention, recapping learnings from the weekend. We're also looking at the upcoming Halloween announcements from Disneyland, Ocean Park in Hong Kong, and Knott's Scary Farm.
We're in Chicago for the Midwest Haunters Convention, recapping learnings from the weekend. We're also looking at the upcoming Halloween announcements from Disneyland, Ocean Park in Hong Kong, and Knott's Scary Farm.
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From the lobby of the Convention Center
in Chicago. This is Green Tag Theme
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Park in thirty I'm Philip and Scott. Hello. I know we're actually in
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the same we're in the same room, we're in the same country, we're
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in the same state. We're sharing
and we're using the same microphone. It's
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amazing. Oh my god, here
we are, so Scott, we're in
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Chicago for Midwest Hunter's Convention and we
should talk about that. Yeah, we're
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here. Yeah, yeah, it's
uh so it's it's my first time being
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back at Midwest in a long long
time. And uh. And it's interesting
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to see because you know, people
will often say, what's the difference between
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the different Haunt shows. Um,
like you know, trans World and Midwest
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and all the others, and um, we were we were discussing this last
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night actually over dinner. The fact
that this is this feels like it's obviously
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more of a regional show, hence
the term Midwest unders Convention. Um.
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But uh, but it's been a
it's been an interesting show in the fact
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that there's not a whole lot of
uh. I won't say there's a ton
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of like new earth shattering, groundbreakings
stuff that we've seen, um, but
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I don't know whether that's necessarily the
point of this particular show because it does
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come later in the season. You
know, It's true, it's significantly after
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obviously after trans World, and at
this point in time, so many of
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the professional haunters are already buttoned up
and you know, ready to go.
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They've they've made their orders, etcetera, etcetera, etcetera. But this is
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this is more of a show for
the smaller independent haunters as well as home
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haunters and you know, just people
who are crazy excited about there about the
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Halloween season. Yeah, so it's
it's it's it's really unique. Um,
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it does seem it does feel to
me like there's a lot of I guess
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a lot more consumer enthusiasm. You
know, there's a lot of people that
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that are just excited about Halloween here. Um. The thing that stuck out
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to me is just how many they
have a costume contest. But there's just
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a lot like that. People are
just wandering around in costumes. You know.
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Oh, yeah, it's there is
there is um a large element of
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fan show with this. Um lots
of hot actors and that's I think the
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as far as attendees go. That's
who I have run into the most,
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which is honestly one of the reasons
that I'm here. You know, one
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of the projects that I'm working on
is based in in Barrington, which is
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just outside of Chicago, and we
actually decided to do our auditions for that
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during this show because we knew it
was going to be filled with hot actors.
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And we've had so much interest that
I'm actually flying back next weekend to
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do another round of auditions. Um, based on names and emails that you
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know, we signed up for.
So there's a lot of there's there's a
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lot of the folks on the trade
show floor are hot actors, are haut
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enthusiasts and makeup artists and scenic builders
and that sort of thing. Um.
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But I will say that so many
of the vendors that we've talked to are
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basically sold out or booked out of
their product. You know, one of
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the vendors that I talked to actually
said, because of the nature of this
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show, they're actually here to sell
off there there it's like a bump and
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dent sale. Um. They're here
to sell off some of the product that's
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that's not the top quality. But
UM is sitting in their warehouse and they
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figure, you know, a home
haunter, because their stuff is really high
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quality to begin with. But a
home haunter, you know, might be
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fine that there's an air bubble in
the casting or whatever. Yeah, because
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I feel they can cover it up
with something, and especially if they can
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get a top quality product for a
significantly reduced price. Yeah so but yeah,
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almost every there, Like there was
one product UM and I wish I
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had it with me because I'd like
to demonstrate it, but I don't.
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Uh, there's one product that is
called the Aztec death Whistle and it sounds
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exactly like a human scream. Um. It was sold out within the first
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I would say hour of the show. Wow. Um. So yeah,
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it's it's it's a perfect example of
people are ready to buy. I mean
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clearly ready to buy. This season. Most of the vendors and manufacturers are,
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if not sold out, booked out
based on the capacity that they can
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that they can produce, and certainly
the higher end vendors are are stuck stuck
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in that position as well. Yeah. Yeah, So I would say going
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on that, I thought some of
the takeaways are I still think for smaller
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attractions that stuff like this is a
good opportunity for you, so in front
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of your potential clients, and we
do see a lot of them here.
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We see like the Chicago Zombie Walk
and all those smaller local attractions that are
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here that are talking to locals.
Right, there's a lot of locals here
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talking to people within the driving distance. And then I think on the flip
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side, also from the operator standpoint, it's like this just underscores how you
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know, maybe the traditional buying schedule
for theme parks and attractions may not be
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the same as it used to it. Well, and I think it shouldn't
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be the same. Well, I
don't think it can be the same anymore
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because again there are I hate to
keep using the term post COVID, but
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since COVID wasn't it became an issue. There are a lot of vendors that
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have gone out of business. So
therefore, um, there are fewer and
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fewer places to get stuff. And
it's no longer it's no longer just a
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situation where it's I'll just go to
somebody else. Somebody else doesn't have it
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either. You know, you you
either get your orders in early or you
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have to either make your own or
go without because so many of the especially
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the scenics and the props and the
and the animations, their shops can only
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make so many between now and delivery
in August or September. So I think
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that the thing that I'm seeing illustrated
here over and over again again, going
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back to your takeaway is if you
don't if you don't get your stuff,
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and the vendors that I've talked to
say, it's only going to get worse.
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Yeah, I agree with that.
So you need to start if you
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as a as a theme park owner, operator, manager, and you you
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start backing up your timelines to get
your creative done sooner and then get your
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orders in. But what that means
is you have less flexibility to continually change
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things. Yep. So you need
to you need to back up your timeline
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at least six months from where it
is right now. Yep. I mean,
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we we've talked about this before,
but it's just it's just things are
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difficult. But it's all this is
all part of the same problem, right.
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The staffing makes it difficult. We
know a lot of teams that are
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still struggling to get back to full
capacity at the theme park level, right,
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And that means that they don't have
as much help to plan the seasonal
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activations out as long as they all
know they need to and then and now,
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then that leads into this ordering problem
and you just don't you just don't
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have the designs ready or you don't
have everything fully signed off by all the
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team members, and it slows us
down. But this is the problem we're
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going into. And yeah, I
do think it's gonna come to impact some
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of the events this season, definitely. Oh yeah. And again I think
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it's something that we have to recognize
it's going to impact this season, and
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what can we do so it doesn't
impact next season. That's really the most
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important thing I think I would like
people to recognize, and certainly something that
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was illustrated in no uncertain terms here
at Midwest UM the like, even with
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even with the Haunt that I'm the
local hunt that I'm working on here,
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excuse me, UM with Tera Roulette, we've had a challenge with UM.
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People are saying, well, it's
it's kind of early to start thinking,
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No, it's not. It's it's
late to start thinking about casting and staffing.
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But you know, we all just
have to train our minds to think
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haunt the haunt industry, and you
know, you and I said it for
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years, but the haunt industry has
to be a year round gig because you
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have to be planning for the next
year almost about the time you're finishing up
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the previous year. Yeah, so
that you can get your orders in,
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you can get your UM, you
can get your cast lined up, you
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can get your your additions built,
you can get your your video or audio
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recorded. You know, there's a
bunch of stuff that's going to take longer
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and longer, and with fewer and
fewer outside vendors to help UM, it's
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going to be essential that you work
smart and long range versus harden in a
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panic short short term. Yeah.
The other big takeaway I thought was before
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to give context here before the trade
show was the Hot Tours. And it
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was one day where they did a
bus tour and they took you to Hush
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and Arabis and Eloise and then there
was a Friday night experience at Joliet,
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the old Juliet prison by thirteenth floor. So Hush is one of my clients.
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So I was at Hush working at
Hush kind of the for the full
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day. I didn't do the full
tour, but what I saw was,
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you know, it's that you know, there was just the importance of that
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type of thing, like the importance
of people touring facilities. It's so important
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and I know that we have that
we do this. You know everyone does
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IOPA does this. We eat Florida
Trash and associate, like there's all sorts
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of groups that do this. But
it's like it's still important when you're doing
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a specialty thing like Halloween, it's
still important to tour facilities just to understand.
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And we had a lot of people
ask about because we at Hush we
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have the secret bars. That's our
program, was our thing, and we
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had the bars open and that was
a big deal for us to be able
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to have the bars open to show
people this is how they worked this out.
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The secret bars operate, this is
how the drinks operate. You know,
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that was a big deal and it
is difficult. I know, I
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was talking to Arabis he said sixty
percent of his show is dark for the
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tour because they was under construction,
right, So you know, it's again
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it's this whole difficult thing, like
you know, if you're working on the
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attraction year round. You're in the
middle of build seasons, so it's like
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there's only a few months where you
could even tour really other facilities, but
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then you're also busy at your facility. It's a it's a tricky balance,
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but I think it's important and that
that's what I took away from the people
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who were there, all these industry
professionals, is it's so critical for you
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to see. You know, it's
fine to still go to Disney and go
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to Universal and go see how these
bigger chains operate and see how they do
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their shows, but you need to
see other haunts. You absolutely see how
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they're doing it. If you have
a haunt, you need to see out
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what their haunts right and if you're
and if you have you know, I
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know that there are some folks,
and believe me, I've talked to them
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for many, many years. There's
some folks who believe, well, we're
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a theme park, we don't really
have to go look at independent haunts,
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or we don't really have to look
there's nothing we can learn from a home
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haunter, and that at the same
time we'll turn around and go, well,
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we're so over budget. Well there's
a lot you can learn then from
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an independent haunter or home hunter because
they take they take the shoestring budget that
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they have and try to tell the
same kinds of stories that you're telling in
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a giant theme park setting. So
if you want to, if you want
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to learn how to work smart not
expensive, go and visit some other haunts
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and see what choices they've made and
so. And you know, the other
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thing to recognize is you will learn
not only what you should do, but
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what you shouldn't do by visiting other
haunts. You go this, this doesn't
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work for me, and I don't. But what's really funny for me is
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some I've talked to so many people
who said I didn't really care about that,
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I didn't really care for that at
that haunt or that experience, and
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then they go back and realize,
oh, wait a minute, we do
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that here. Yea. So it's
it's it's nice to be on the other
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side of the coin, so to
speak. Yeah. Yeah, So you
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can see the operations, how people
are handling guests, flow and the throughput,
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and just you can see the other
other ways of approaching the same type
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of problem. Surely, and all
too often, you know when we're running.
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When we're running, whether it's a
haunt or anything else, when we're
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running it, we um we are
focused on what is easiest for us and
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what is the operational side. But
when all of a sudden you jump jump
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to the other side of the railing
and you're a guest, you realize,
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oh, this does not make my
experience good or this makes my experience great,
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and it didn't do it was really
easy for them to do. So,
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yeah, there's always learnings from visiting
other attractions. It's interesting to me
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because I I spoke to a lot
of the owner's operators that came through that
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I just recognized who were coming through
at the end, and you know,
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there was we were we kept on
schedule and so they had time to eat
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at house. We we've served them
lunch. But what it kind of reminded
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me of is that as a you
know, as a reporter, as a
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journalist, this being might beat I
get. I see all these attractions,
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you know, but just seeing some
of the haunters who really never get to
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do anything outside of their state or
you know, they maybe they get that
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one you know trade ticket trade that
they do with you know, you're neighboring
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haunt and they get to go see
that. So it's like you're hyper aware
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of what's going on next door,
but you have no clue that one state
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over they have a solution to this
thing that you've been thinking about. And
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you know, I think that's why
what we That's that's one of the reasons
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I think what we do is so
important to go and bear witness. But
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it kind of like I can I
can make a video, you know,
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and I can talk about all day, but I think I kept hearing this
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all day. I kept hearing Phil, we loved your videos of Hush.
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It was phenomenal. It is nothing
like seeing it. I finally understand it's
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then that's so true and the biggest
you know, And I've heard it on
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the trend on the show floor here
when we've been talking about different haunts and
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asking, you know, have you
seen different people in different haunts or different
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haunts experiences, They're like, well, no, because I'm always working my
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haunts. Yeah, so I don't
get a chance to go out and see
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other people's work. So that's another
reason why these kinds of bus tours are
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so very important at these kinds of
trade shows. And I realized they are
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difficult. You know it, you
worked it. They're difficult for the for
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the the Haunt to bring everything up
to speed and get all their their staffing
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in their Yeah. We definitely lost
money, let's pit that way. Yeah
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yeah, yeah, but but you
gained you gained recognition. Yeah, you
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know it is. It's these should
not be looked at as necessarily um uh,
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financial wins. These are these are
friend raisers, not fundraisers, you
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know. And that's a good point. I mean, you do need you
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do need friends. You never know
the talent, you know, We've how
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many times have we seen people that
we know bounce around between our different company
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of course, Well, and again
looking at talent in this market. I'm
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not familiar with this market, but
I've talked to multiple people who either have
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or will audition for us in the
near future, and they're like, well,
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I've been working at such and such
a hunt for so many years,
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and I've been looking for a new
I've been looking for a new gig.
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So it's kind of fun to see
that there's a new kid in town.
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And then what's going to happen is
if we play our cards right, we'll
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be able to get the experience that
they got from other haunts to to be
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utilized to help us get better.
So yeah, yeah, friends are good.
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So I think in keeping with the
theme of where at Midwishona's granting,
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we're talking about Halloween. There have
been a lot of Halloween announcements that have
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come out recently, and we'll kind
of take them, I guess one of
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time. But the probably the biggest
one is that Halloween Time is coming back
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at Dizzeyland and this year they're beginning
September first through October thirty first, and
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you know, looking at the line, it's basically the same thing they've been
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doing previously in terms of entertainment,
nothing is changing. What is changing is
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the time, you know, it's
coming back for that's the full two months,
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the same as Halloween hore Knights in
Orlando. So it's it's really bringing
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that full time of September and October
to the West Coast, and I think
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Disney didn't Disney gave a nod towards
that in their press release by just saying
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that this will give fans extra opportunity
to enjoy the Halloween, which is which
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is which I thought it was a
funny non to it. And the other
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thing is that Oghibugie Bash is returning
for twenty five select evenings from September fifth
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through October. They first, which
is also its longest run. So they're
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basically they're keeping the offerings the same
following time, but they are expanding the
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timeline and they are expanding the number
of nights and the date range. Oghibighi
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Bash Ogibogie Bash will have new characters
and some new activations, but none of
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that has been announced yet, so
just the time, yeah, right now.
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Well, and again we've seen this
trend. We've seen this trend continue
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over the last several years, is
that, you know, Halloween used to
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start at the last two weekends of
October and then it has just continued to
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grow and grow and grow and grow
and grow. And that's very simply because
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the demand continues to grow and grow
and grow and grow and grow. We're
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not quite at the point where where
a year round is commonplace, but there's
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a part of me that kind of
hopes we don't get there. Yeah,
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because there's something very special about,
you know, looking forward to the Halloween
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season. Yeah. No, I
actually agree, I do not so a
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lot of people have talked to me
about us and our coverage of the Hornet's
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expansion into Vegas and the thing.
Let me be clear, I do not
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believe that you should do a year
round haunted traction in most markets. I
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think if you're going to do it, it's only it needs to be over
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fifty million in tourism in the city
that you're in, the need to be
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at the high foot traffic area.
I don't believe you should do a haunt
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year round, and that's because they're
terrible. They're really terrible businesses. You
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need the demand to fill it because
they're like restaurants. Every time you open
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your doors, you're just losing money, right, and you need to get
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enough people to offset the money and
losing. So I don't believe you should
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do it. Now. I believe
that year round horror has a place in
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almost any market because look at horror
movies come out year round because there are
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streaming, there's the Last of Us, there's so many horror as a genre
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can work, and I think year
round horror can work. I do not
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think y're around high houses are a
good idea. Yeah, I agree,
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but I do think that because the
demand is there that's why we're seeing parks
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expand their their date ranges earlier and
earlier and earlier each year, and some
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are even going later and later.
You know, it all depends on where
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Halloween falls too. You know,
this year, Halloween falls on a Tuesday,
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so my guess is they will end
with Halloween on Tuesday. But in
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the coming years, when Halloween is
like on a Thursday, they may go
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all the way through Saturday or Sunday
into November. Yep. So on that
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chain. Knots is kicking off their
fiftieth anniversary this year for Knots Scary Farm,
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and it is interesting to me they
are not opening earlier at all.
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Actually there I believe this makes them. They announced that they will be opening
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on September twenty first. They are
offering a season pass for pass holders they
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can add they can add a season
pass to come every night for one hundred
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and forty nine nine nine, so
they can add it for one hundred five
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dollars on top of your season pass
if you have one, and you can
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come in September twenty first through Halloween. It's only available on select nights,
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mainly weekends. So it's just it's
interesting because it's their fiftieth anniversary celebration,
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and they are going to be the
last park to open in the Socow region
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for their fiftieth and it's only going
to be on select nights, which means
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their run is going to be much
much smaller. So I guess just it's
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just interesting to me. I guess
I was thinking they would open earlier,
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or that they would extend their select
nights. And I'm not saying they that
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we should hold them to the same
standard as Universal Orlando, because the market's
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larger and the park's larger. But
when you contrat when you compare and contrast,
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you have Disneyland that starts September first, that's almost three weeks earlier,
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and their Halloween offerings are available every
day, and then Orlando as a slight
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experience, they start September first,
and they're doing Wednesday through Sunday right off
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the bat, and so here we're
not even starting until Friday Saturday. And
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then you know, so it's like
it's almost it's it's almost like a like
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a regular hunted house. Well,
and to me, I kind of look
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at it and think with Disney for
example, and maybe you can answer this
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question. I don't know with Disney, since it is a family friendly and
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kind of a reskinning so to speak, of the experience. My guess is
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that Disney is cross utilizing a lot
of their day assets, and by that
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I mean their staff more than anything. So you know, instead of instead
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of Mickey and Mine going out and
waving in their Hometown Square costumes, they
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go out and wave in their Halloween
costumes, which makes it which would make
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it easier to start earlier because you
don't have to bring on additional staffing earlier
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to do that. So family friendly
events generally speaking, can start earlier because
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they're bringing in they're cross utilizing their
labor that they already have, reskinning their
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product and retheeming it. When you
get into things like Halloween Horrornites or Knot
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Scary Farm, you've got you bringing
in a completely different audience, a completely
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different cast, a significantly larger contingent. And you know, with Knots,
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I'm not I don't think I'm curious
to see how it's going to play out,
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because I don't think it's necessarily wrong
to do less if you can get
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the level of excitement and energy based
on the crowd size, if you can
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get that elevated, it makes the
experience better for everybody who goes to it.
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If it's too low, it's less
exciting, and if it's too high,
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you're standing in que the whole night. So I'm curious to see if
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they're trying to find what that right
balance is. I don't know, but
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we'll we'll see, We'll see how
that pans out. I guess. The
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only other thing I was thinking is
that it's um they haven't announced what they're
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going to do for the fiftieth anniversary
yet. It just seems to me like,
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is this a I guess my in
my brain, I'm wondering, is
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this a staffing issue? We I
mean, we just talked about the creating
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is being cut back. I'm not
sure how ceter that, how everything is
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working over there right now. I
know there was a lot of movement at
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post pandemic and whatnot, But to
me, it's like, well, it's
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your fiftieth shouldn't it be a big
deal, And shouldn't we have started the
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PR machine and the announced a machine
and getting things kind of My guess is,
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and I have no insider information,
so this is completely conjecture, but
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it sounds to me as though they
had plans and then didn't have the finances
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to execute them, so therefore they've
had to change. This sounds like because
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they haven't announced anything, because they're
you know, in essence, starting things
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late or paying things back. It
sounds like there's some decisions that are being
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rethought or remade. And I don't
know whether those are based on, you
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know, the park profit margin,
or whether those are based on staffing,
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or whether those are based on just
why are we doing this? Do we
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need to do this? I don't
know, but I think it leads to
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a really good takeaway for everybody,
and that is one mediocre decision is significantly
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better than no really good decisions.
You know, the longer you wait to
337
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implement something, the longer you wait
to pull the trigger, the less likely
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it is that you're going to be
able to successfully and cost effectively install it.
339
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Yep, yep, yeah, I
do agree that. So also speaking,
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I don't know if that's speaking about
that in particular, but in keeping
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with the theme of expanding events and
Halloween seasons, Ocean Park is going to
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hire twelve hundred temporary staff this year
for the Halloween event, which last year
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they hired eight hundred people, so
it's is a significant increase in the number
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that they're hiring. Temporary includes five
hundred roving characters, stuntman and actors to
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perform in the Hunted houses and the
performance shows. And previously this Halloween event
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was the largest in Asia. Right
then there's pandemic and there was changes in
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the leadership, and they went through
that crisis that we've talked about that that
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all institutions that are not I mean
it's a conservation institution and it's a kind
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of like a state owned park.
And so they did go through that crisis
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of is this in keeping with our
brand identity? And then, as Scott
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has talked about many times, when
it came down to how much money did
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it make versus our doesn't fit with
our brand? You know, they realize
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that money is good too, and
money can help them conserve things and help
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money conservation if it brings in,
if it brings in dollars that can be
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used for conservation programs. You know, I've worked with many, many organizations
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that have their feet in the entertainment
and the education side. You know,
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one foot in one side, one
foot in the other, and there there's
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always that discussion, and there should
always be that discussion of how far are
359
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we going one way or the other. I think as long as you can
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identify for Halloween, for example,
or Christmas is the same way, as
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long as you can identify this is
the brand of this event which financially supports
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the the conservation side of the rest
of the year. And it's it's totally
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justified. And it also puts people
into the park more often. Yes,
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you know, seasonal activations. As
we've said ad nauseum, seasonal activations bring
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people back, yes to the park. Yeah. Well, and so it's
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just interesting that they are going back
in the direction basically kind of like this,
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this is this show make up for
lost time. They've been dark for
368
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a couple of years. Yes,
and this shows a full commitment. I
369
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mean, twelve hundred for that area
is a lot because the competition is there's
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Disneyland, Hong Kong Disneyland, and
there's these guys and that's it. There's
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there's a nail set or it's not. There's not like they're competing against a
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lot of people. And that said, the reason why it's it's such a
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difficult thing is the staffing because there's
not many attractions in the air and not
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many theme parks. There's just not
the scare actors. Where are you gonna
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so this moning? And I when
I talked about this, when I did
376
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the story with that before, they're
flying people in from other countries and they're
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housing them there. So twelve hundred
people means they're going to be bringing in
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people from other countries to work,
to be and try have to train them
379
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to be scaracters. Yeah. I
was It's funny because I was just going
380
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to say, you know this market
better than I do, and that is
381
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are they going to be able to
find twelve hundred? And the answers no,
382
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no, But you know it's that's
something that that years and years ago
383
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Bush Gardens used to do, even
for frontline employees. They would bring them
384
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in from other countries. They would
provide housing. Uh, I know that
385
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that's happening. Excuse me, I
know that that's happening at Sea World.
386
00:25:48.200 --> 00:25:51.599
Yeahs Island, Abu Dhabi. Um. They're bringing people in from other countries
387
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to pretty much do any and all
of the not just the performance, but
388
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also the frontline, frontline labor positions
because they're the Mark is just not there
389
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to have those kinds of people to
hire. Yeah, so they have to
390
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they have to cast wider nets.
Yeah. So yeah, I was just
391
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it's funny that you said that,
because I was just thinking, I don't
392
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know whether I'd want to try to
cast twelve hundred people even in this market,
393
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which I know, but in a
market that I didn't know that could
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be really there's really not. Yeah. Well, so we would be remiss
395
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if we did not talk about this
news as it was relatively large across all
396
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all spheres, basically as I'm sure
our listeners already aware. But Disney and
397
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Apple announced a collaboration on their VRAR
storytelling experiences. So for the background of
398
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Apple unveiled their new Vision pro VR
system and they did a combined announcement with
399
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Disney. Disney CEO Bob Iger joined
CEO Tim Cook at Apple wwd C twenty
400
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three to announce Disney's collaboration for future
VR and AR endeavors with Apples just announced
401
00:26:56.519 --> 00:27:06.279
Vision pro headset. So I feel
like there's there's this is just like it
402
00:27:06.319 --> 00:27:10.200
could be really cool, but you'll
have to wait and see that seems like
403
00:27:10.319 --> 00:27:12.960
this whole thing, there's not many
details about either item. The item doesn't
404
00:27:12.960 --> 00:27:18.279
go on sale until early twenty twenty
four. The Vision Pro is set about
405
00:27:18.279 --> 00:27:22.680
thirty five hundred dollars retail price thirty
four ninety nine. And you know,
406
00:27:22.079 --> 00:27:26.960
Bob is great. He's always great
at setting the vision and getting people excited
407
00:27:26.000 --> 00:27:29.559
about ideas. But that's just what
it seemed like to me. He said,
408
00:27:29.920 --> 00:27:33.880
you could do things like using the
Vision Crow, using the Vision pros
409
00:27:33.960 --> 00:27:37.759
VR to its full advantage, it
would be possible to do things like sit
410
00:27:38.200 --> 00:27:42.119
in their own Star Wars speedcar on
tattoo while watching the last episode of Mandalorian.
411
00:27:42.440 --> 00:27:47.359
So I think he is trying to
paint the vision of an extended experience
412
00:27:47.759 --> 00:27:49.279
and bring it into your room and
blah blah blah. But we don't have
413
00:27:49.319 --> 00:27:52.839
any details, and we don't have
any of those. I will just note
414
00:27:52.880 --> 00:28:00.640
that when Apple announced that product,
it's been the rockiest product launched they've announced
415
00:28:00.640 --> 00:28:04.119
in twenty years. Their stock took
a dip because investors weigh prospects of the
416
00:28:04.119 --> 00:28:08.279
company's pricing new computer. I wear
Vision Pro and critics called it nerd goggles.
417
00:28:08.839 --> 00:28:12.440
So this is not a surprise to
me. I've been telling people that
418
00:28:12.519 --> 00:28:17.720
this was going to be their their
rockiest product launch in twenty years. If
419
00:28:17.720 --> 00:28:19.960
you just look though at the history, everything else has made sense, and
420
00:28:21.000 --> 00:28:23.680
it's been iteration past several decades,
so every new product has been met with
421
00:28:23.759 --> 00:28:29.119
like with stock uptecks and increases.
This is the first time it's it's been
422
00:28:29.200 --> 00:28:32.599
like, you know, I'm not
sure, but you could. I'm sure
423
00:28:32.599 --> 00:28:36.400
an analyst out there has already done
the research in terms of saying how much
424
00:28:36.480 --> 00:28:40.279
did the stock dip cost them versus
how much did they invest to make it?
425
00:28:40.319 --> 00:28:42.079
And probably was not good. But
I'm sure they're hoping that when it
426
00:28:42.119 --> 00:28:45.960
comes out, and I'm sure that's
the whole reason for the Disney collaboration.
427
00:28:45.960 --> 00:28:48.839
Honestly, we're just gonna say that
sounds to me like the perfect reason to
428
00:28:49.000 --> 00:28:52.319
announce this Disney collaboration, just to
put a little shot in the arm going
429
00:28:52.920 --> 00:28:56.880
this is not just a standalone piece
of tech. This is they're making it
430
00:28:56.920 --> 00:29:00.400
more accessible. Yeah, Like we
already have partners on board, the best
431
00:29:00.440 --> 00:29:03.799
storytellers in the world, in the
world and you know, are vouching for
432
00:29:03.799 --> 00:29:07.640
this technology. Yeah, and and
it could mean that you can do this,
433
00:29:07.640 --> 00:29:11.200
this and this. I also think
it's interesting that it is Disney,
434
00:29:11.240 --> 00:29:15.880
because you know, Disney has has
pulled back on their metaverse research exactly and
435
00:29:15.880 --> 00:29:21.599
and now moving forward on their on
their virtual and augmented reality side. Um.
436
00:29:21.640 --> 00:29:26.880
And I think that's I think that
is a a much more accessible choice.
437
00:29:26.200 --> 00:29:29.960
Yeah. Um, I think that
metaverse is still too much of a
438
00:29:30.079 --> 00:29:34.319
concept. Um because and I also
like their approach and the fact that you
439
00:29:34.359 --> 00:29:37.319
know, in order for the metaverse
to work, there has to be um,
440
00:29:37.559 --> 00:29:41.359
real world application, and that's something
that Disney can do with their with
441
00:29:41.400 --> 00:29:44.920
their eyes closed. Um. So
yeah, it's it's interesting to see that
442
00:29:45.000 --> 00:29:48.920
this is a sort of a little
bit of a side step for Disney perhaps
443
00:29:48.119 --> 00:29:51.559
yea. Um, but you're right, I think it's a I think it's
444
00:29:51.559 --> 00:29:53.599
a win win. I think it's
it's Disney's. What Disney gets out of
445
00:29:53.640 --> 00:29:57.119
it from my perspective is, uh, they get to say, Okay,
446
00:29:57.160 --> 00:30:02.000
we're on the we're back on the
bleeding edge of yeah technology, and Apple,
447
00:30:02.079 --> 00:30:04.359
as you said, gets to say, we're we've already got some of
448
00:30:04.359 --> 00:30:08.319
the best storytellers on board. But
my take was it's all going according to
449
00:30:08.359 --> 00:30:11.480
plan as I think you and I
talked about the last time we talked about
450
00:30:11.480 --> 00:30:17.200
this, which is that you know, it's like the metaverse and that whole
451
00:30:17.200 --> 00:30:21.000
thing. There's going to be an
infrastructure that's going to power all all of
452
00:30:21.000 --> 00:30:25.000
that system. And we talked about
pos where it's like Disney realized they don't
453
00:30:25.039 --> 00:30:30.079
have to make the infrastructure right if
they have incredible stories, people will come
454
00:30:30.119 --> 00:30:33.240
to them. And what just happened
Apple is like, we have this new
455
00:30:33.319 --> 00:30:36.960
infrastructure and who did they go to? Did they run to as this partners
456
00:30:37.000 --> 00:30:41.200
with Disney? Yep? And because
with eiger Back, he is saying what
457
00:30:41.240 --> 00:30:44.279
we do is tell great stories.
If we are the best storytellers, that
458
00:30:44.359 --> 00:30:47.599
we have the best ip, it
doesn't matter what the world is doing,
459
00:30:47.880 --> 00:30:49.960
because they will come to us for
us to tell that story. Yep,
460
00:30:51.160 --> 00:30:53.039
yep, yep yep. Well,
this particular story is over for this week
461
00:30:53.519 --> 00:30:59.720
because we have hit our We have
hit our thirty plus minute mark from the
462
00:31:00.039 --> 00:31:03.319
West Hunters Convention in Rosamund, Illinois, just outside of Chicago on behalf of
463
00:31:03.319 --> 00:31:07.279
Philip Hernandez and myself Scott Swenson.
This is Green Tag Theme Park in thirty
464
00:31:07.400 --> 00:31:08.079
and we will see you next week
1
00:00:00.160 --> 00:00:05.360
From the lobby of the Convention Center
in Chicago. This is Green Tag Theme
2
00:00:05.400 --> 00:00:09.039
Park in thirty I'm Philip and Scott. Hello. I know we're actually in
3
00:00:09.039 --> 00:00:11.960
the same we're in the same room, we're in the same country, we're
4
00:00:11.960 --> 00:00:16.559
in the same state. We're sharing
and we're using the same microphone. It's
5
00:00:16.600 --> 00:00:20.160
amazing. Oh my god, here
we are, so Scott, we're in
6
00:00:20.239 --> 00:00:25.199
Chicago for Midwest Hunter's Convention and we
should talk about that. Yeah, we're
7
00:00:25.239 --> 00:00:28.600
here. Yeah, yeah, it's
uh so it's it's my first time being
8
00:00:28.640 --> 00:00:32.000
back at Midwest in a long long
time. And uh. And it's interesting
9
00:00:32.039 --> 00:00:34.520
to see because you know, people
will often say, what's the difference between
10
00:00:34.520 --> 00:00:38.479
the different Haunt shows. Um,
like you know, trans World and Midwest
11
00:00:38.479 --> 00:00:41.920
and all the others, and um, we were we were discussing this last
12
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night actually over dinner. The fact
that this is this feels like it's obviously
13
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more of a regional show, hence
the term Midwest unders Convention. Um.
14
00:00:51.079 --> 00:00:54.520
But uh, but it's been a
it's been an interesting show in the fact
15
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that there's not a whole lot of
uh. I won't say there's a ton
16
00:00:57.920 --> 00:01:02.240
of like new earth shattering, groundbreakings
stuff that we've seen, um, but
17
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I don't know whether that's necessarily the
point of this particular show because it does
18
00:01:06.799 --> 00:01:10.760
come later in the season. You
know, It's true, it's significantly after
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obviously after trans World, and at
this point in time, so many of
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the professional haunters are already buttoned up
and you know, ready to go.
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They've they've made their orders, etcetera, etcetera, etcetera. But this is
22
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this is more of a show for
the smaller independent haunters as well as home
23
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haunters and you know, just people
who are crazy excited about there about the
24
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Halloween season. Yeah, so it's
it's it's it's really unique. Um,
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it does seem it does feel to
me like there's a lot of I guess
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a lot more consumer enthusiasm. You
know, there's a lot of people that
27
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that are just excited about Halloween here. Um. The thing that stuck out
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to me is just how many they
have a costume contest. But there's just
29
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a lot like that. People are
just wandering around in costumes. You know.
30
00:01:57.159 --> 00:02:00.719
Oh, yeah, it's there is
there is um a large element of
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fan show with this. Um lots
of hot actors and that's I think the
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as far as attendees go. That's
who I have run into the most,
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which is honestly one of the reasons
that I'm here. You know, one
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of the projects that I'm working on
is based in in Barrington, which is
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just outside of Chicago, and we
actually decided to do our auditions for that
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during this show because we knew it
was going to be filled with hot actors.
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And we've had so much interest that
I'm actually flying back next weekend to
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do another round of auditions. Um, based on names and emails that you
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know, we signed up for.
So there's a lot of there's there's a
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lot of the folks on the trade
show floor are hot actors, are haut
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enthusiasts and makeup artists and scenic builders
and that sort of thing. Um.
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But I will say that so many
of the vendors that we've talked to are
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basically sold out or booked out of
their product. You know, one of
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the vendors that I talked to actually
said, because of the nature of this
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show, they're actually here to sell
off there there it's like a bump and
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dent sale. Um. They're here
to sell off some of the product that's
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that's not the top quality. But
UM is sitting in their warehouse and they
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figure, you know, a home
haunter, because their stuff is really high
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quality to begin with. But a
home haunter, you know, might be
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fine that there's an air bubble in
the casting or whatever. Yeah, because
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I feel they can cover it up
with something, and especially if they can
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get a top quality product for a
significantly reduced price. Yeah so but yeah,
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almost every there, Like there was
one product UM and I wish I
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had it with me because I'd like
to demonstrate it, but I don't.
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Uh, there's one product that is
called the Aztec death Whistle and it sounds
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exactly like a human scream. Um. It was sold out within the first
57
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I would say hour of the show. Wow. Um. So yeah,
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it's it's it's a perfect example of
people are ready to buy. I mean
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clearly ready to buy. This season. Most of the vendors and manufacturers are,
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if not sold out, booked out
based on the capacity that they can
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that they can produce, and certainly
the higher end vendors are are stuck stuck
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in that position as well. Yeah. Yeah, So I would say going
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on that, I thought some of
the takeaways are I still think for smaller
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attractions that stuff like this is a
good opportunity for you, so in front
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of your potential clients, and we
do see a lot of them here.
66
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We see like the Chicago Zombie Walk
and all those smaller local attractions that are
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here that are talking to locals.
Right, there's a lot of locals here
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talking to people within the driving distance. And then I think on the flip
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side, also from the operator standpoint, it's like this just underscores how you
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know, maybe the traditional buying schedule
for theme parks and attractions may not be
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the same as it used to it. Well, and I think it shouldn't
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be the same. Well, I
don't think it can be the same anymore
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because again there are I hate to
keep using the term post COVID, but
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since COVID wasn't it became an issue. There are a lot of vendors that
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have gone out of business. So
therefore, um, there are fewer and
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fewer places to get stuff. And
it's no longer it's no longer just a
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situation where it's I'll just go to
somebody else. Somebody else doesn't have it
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either. You know, you you
either get your orders in early or you
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have to either make your own or
go without because so many of the especially
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00:05:18.240 --> 00:05:23.839
the scenics and the props and the
and the animations, their shops can only
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00:05:23.839 --> 00:05:30.839
make so many between now and delivery
in August or September. So I think
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that the thing that I'm seeing illustrated
here over and over again again, going
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back to your takeaway is if you
don't if you don't get your stuff,
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00:05:38.720 --> 00:05:41.959
and the vendors that I've talked to
say, it's only going to get worse.
85
00:05:42.160 --> 00:05:46.439
Yeah, I agree with that.
So you need to start if you
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as a as a theme park owner, operator, manager, and you you
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start backing up your timelines to get
your creative done sooner and then get your
88
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orders in. But what that means
is you have less flexibility to continually change
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things. Yep. So you need
to you need to back up your timeline
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00:06:06.879 --> 00:06:11.439
at least six months from where it
is right now. Yep. I mean,
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we we've talked about this before,
but it's just it's just things are
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difficult. But it's all this is
all part of the same problem, right.
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The staffing makes it difficult. We
know a lot of teams that are
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still struggling to get back to full
capacity at the theme park level, right,
95
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And that means that they don't have
as much help to plan the seasonal
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activations out as long as they all
know they need to and then and now,
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then that leads into this ordering problem
and you just don't you just don't
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have the designs ready or you don't
have everything fully signed off by all the
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team members, and it slows us
down. But this is the problem we're
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going into. And yeah, I
do think it's gonna come to impact some
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of the events this season, definitely. Oh yeah. And again I think
102
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it's something that we have to recognize
it's going to impact this season, and
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what can we do so it doesn't
impact next season. That's really the most
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important thing I think I would like
people to recognize, and certainly something that
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was illustrated in no uncertain terms here
at Midwest UM the like, even with
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even with the Haunt that I'm the
local hunt that I'm working on here,
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excuse me, UM with Tera Roulette, we've had a challenge with UM.
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People are saying, well, it's
it's kind of early to start thinking,
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No, it's not. It's it's
late to start thinking about casting and staffing.
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But you know, we all just
have to train our minds to think
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haunt the haunt industry, and you
know, you and I said it for
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00:07:32.519 --> 00:07:35.959
years, but the haunt industry has
to be a year round gig because you
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00:07:36.000 --> 00:07:40.279
have to be planning for the next
year almost about the time you're finishing up
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00:07:40.319 --> 00:07:43.000
the previous year. Yeah, so
that you can get your orders in,
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00:07:43.040 --> 00:07:45.920
you can get your UM, you
can get your cast lined up, you
116
00:07:45.959 --> 00:07:50.360
can get your your additions built,
you can get your your video or audio
117
00:07:50.439 --> 00:07:54.160
recorded. You know, there's a
bunch of stuff that's going to take longer
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00:07:54.199 --> 00:07:58.120
and longer, and with fewer and
fewer outside vendors to help UM, it's
119
00:07:58.120 --> 00:08:01.120
going to be essential that you work
smart and long range versus harden in a
120
00:08:01.199 --> 00:08:07.920
panic short short term. Yeah.
The other big takeaway I thought was before
121
00:08:09.199 --> 00:08:13.480
to give context here before the trade
show was the Hot Tours. And it
122
00:08:13.600 --> 00:08:18.680
was one day where they did a
bus tour and they took you to Hush
123
00:08:18.720 --> 00:08:26.120
and Arabis and Eloise and then there
was a Friday night experience at Joliet,
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the old Juliet prison by thirteenth floor. So Hush is one of my clients.
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So I was at Hush working at
Hush kind of the for the full
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day. I didn't do the full
tour, but what I saw was,
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you know, it's that you know, there was just the importance of that
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type of thing, like the importance
of people touring facilities. It's so important
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00:08:48.080 --> 00:08:50.519
and I know that we have that
we do this. You know everyone does
130
00:08:50.600 --> 00:08:54.080
IOPA does this. We eat Florida
Trash and associate, like there's all sorts
131
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of groups that do this. But
it's like it's still important when you're doing
132
00:08:58.279 --> 00:09:05.159
a specialty thing like Halloween, it's
still important to tour facilities just to understand.
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00:09:05.200 --> 00:09:07.080
And we had a lot of people
ask about because we at Hush we
134
00:09:07.159 --> 00:09:11.360
have the secret bars. That's our
program, was our thing, and we
135
00:09:11.879 --> 00:09:16.399
had the bars open and that was
a big deal for us to be able
136
00:09:16.440 --> 00:09:18.159
to have the bars open to show
people this is how they worked this out.
137
00:09:18.159 --> 00:09:20.480
The secret bars operate, this is
how the drinks operate. You know,
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00:09:20.519 --> 00:09:24.679
that was a big deal and it
is difficult. I know, I
139
00:09:24.759 --> 00:09:28.240
was talking to Arabis he said sixty
percent of his show is dark for the
140
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tour because they was under construction,
right, So you know, it's again
141
00:09:31.879 --> 00:09:35.840
it's this whole difficult thing, like
you know, if you're working on the
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attraction year round. You're in the
middle of build seasons, so it's like
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there's only a few months where you
could even tour really other facilities, but
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then you're also busy at your facility. It's a it's a tricky balance,
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but I think it's important and that
that's what I took away from the people
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who were there, all these industry
professionals, is it's so critical for you
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to see. You know, it's
fine to still go to Disney and go
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to Universal and go see how these
bigger chains operate and see how they do
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their shows, but you need to
see other haunts. You absolutely see how
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they're doing it. If you have
a haunt, you need to see out
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what their haunts right and if you're
and if you have you know, I
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know that there are some folks,
and believe me, I've talked to them
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for many, many years. There's
some folks who believe, well, we're
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a theme park, we don't really
have to go look at independent haunts,
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or we don't really have to look
there's nothing we can learn from a home
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haunter, and that at the same
time we'll turn around and go, well,
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we're so over budget. Well there's
a lot you can learn then from
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an independent haunter or home hunter because
they take they take the shoestring budget that
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they have and try to tell the
same kinds of stories that you're telling in
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a giant theme park setting. So
if you want to, if you want
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to learn how to work smart not
expensive, go and visit some other haunts
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and see what choices they've made and
so. And you know, the other
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thing to recognize is you will learn
not only what you should do, but
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what you shouldn't do by visiting other
haunts. You go this, this doesn't
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work for me, and I don't. But what's really funny for me is
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some I've talked to so many people
who said I didn't really care about that,
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I didn't really care for that at
that haunt or that experience, and
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then they go back and realize,
oh, wait a minute, we do
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that here. Yea. So it's
it's it's nice to be on the other
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side of the coin, so to
speak. Yeah. Yeah, So you
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can see the operations, how people
are handling guests, flow and the throughput,
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and just you can see the other
other ways of approaching the same type
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of problem. Surely, and all
too often, you know when we're running.
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When we're running, whether it's a
haunt or anything else, when we're
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running it, we um we are
focused on what is easiest for us and
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what is the operational side. But
when all of a sudden you jump jump
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to the other side of the railing
and you're a guest, you realize,
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oh, this does not make my
experience good or this makes my experience great,
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and it didn't do it was really
easy for them to do. So,
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yeah, there's always learnings from visiting
other attractions. It's interesting to me
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because I I spoke to a lot
of the owner's operators that came through that
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I just recognized who were coming through
at the end, and you know,
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there was we were we kept on
schedule and so they had time to eat
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at house. We we've served them
lunch. But what it kind of reminded
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me of is that as a you
know, as a reporter, as a
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journalist, this being might beat I
get. I see all these attractions,
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you know, but just seeing some
of the haunters who really never get to
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do anything outside of their state or
you know, they maybe they get that
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one you know trade ticket trade that
they do with you know, you're neighboring
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haunt and they get to go see
that. So it's like you're hyper aware
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of what's going on next door,
but you have no clue that one state
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over they have a solution to this
thing that you've been thinking about. And
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you know, I think that's why
what we That's that's one of the reasons
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I think what we do is so
important to go and bear witness. But
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it kind of like I can I
can make a video, you know,
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and I can talk about all day, but I think I kept hearing this
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all day. I kept hearing Phil, we loved your videos of Hush.
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It was phenomenal. It is nothing
like seeing it. I finally understand it's
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then that's so true and the biggest
you know, And I've heard it on
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the trend on the show floor here
when we've been talking about different haunts and
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asking, you know, have you
seen different people in different haunts or different
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haunts experiences, They're like, well, no, because I'm always working my
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haunts. Yeah, so I don't
get a chance to go out and see
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other people's work. So that's another
reason why these kinds of bus tours are
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so very important at these kinds of
trade shows. And I realized they are
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difficult. You know it, you
worked it. They're difficult for the for
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the the Haunt to bring everything up
to speed and get all their their staffing
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in their Yeah. We definitely lost
money, let's pit that way. Yeah
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yeah, yeah, but but you
gained you gained recognition. Yeah, you
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know it is. It's these should
not be looked at as necessarily um uh,
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financial wins. These are these are
friend raisers, not fundraisers, you
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know. And that's a good point. I mean, you do need you
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do need friends. You never know
the talent, you know, We've how
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many times have we seen people that
we know bounce around between our different company
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of course, Well, and again
looking at talent in this market. I'm
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not familiar with this market, but
I've talked to multiple people who either have
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or will audition for us in the
near future, and they're like, well,
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I've been working at such and such
a hunt for so many years,
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and I've been looking for a new
I've been looking for a new gig.
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So it's kind of fun to see
that there's a new kid in town.
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And then what's going to happen is
if we play our cards right, we'll
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be able to get the experience that
they got from other haunts to to be
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utilized to help us get better.
So yeah, yeah, friends are good.
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So I think in keeping with the
theme of where at Midwishona's granting,
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we're talking about Halloween. There have
been a lot of Halloween announcements that have
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come out recently, and we'll kind
of take them, I guess one of
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time. But the probably the biggest
one is that Halloween Time is coming back
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at Dizzeyland and this year they're beginning
September first through October thirty first, and
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you know, looking at the line, it's basically the same thing they've been
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doing previously in terms of entertainment,
nothing is changing. What is changing is
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the time, you know, it's
coming back for that's the full two months,
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the same as Halloween hore Knights in
Orlando. So it's it's really bringing
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that full time of September and October
to the West Coast, and I think
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Disney didn't Disney gave a nod towards
that in their press release by just saying
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that this will give fans extra opportunity
to enjoy the Halloween, which is which
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is which I thought it was a
funny non to it. And the other
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thing is that Oghibugie Bash is returning
for twenty five select evenings from September fifth
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through October. They first, which
is also its longest run. So they're
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basically they're keeping the offerings the same
following time, but they are expanding the
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timeline and they are expanding the number
of nights and the date range. Oghibighi
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Bash Ogibogie Bash will have new characters
and some new activations, but none of
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that has been announced yet, so
just the time, yeah, right now.
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Well, and again we've seen this
trend. We've seen this trend continue
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over the last several years, is
that, you know, Halloween used to
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start at the last two weekends of
October and then it has just continued to
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grow and grow and grow and grow
and grow. And that's very simply because
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the demand continues to grow and grow
and grow and grow and grow. We're
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not quite at the point where where
a year round is commonplace, but there's
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a part of me that kind of
hopes we don't get there. Yeah,
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because there's something very special about,
you know, looking forward to the Halloween
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season. Yeah. No, I
actually agree, I do not so a
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lot of people have talked to me
about us and our coverage of the Hornet's
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expansion into Vegas and the thing.
Let me be clear, I do not
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believe that you should do a year
round haunted traction in most markets. I
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think if you're going to do it, it's only it needs to be over
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fifty million in tourism in the city
that you're in, the need to be
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at the high foot traffic area.
I don't believe you should do a haunt
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year round, and that's because they're
terrible. They're really terrible businesses. You
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need the demand to fill it because
they're like restaurants. Every time you open
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your doors, you're just losing money, right, and you need to get
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enough people to offset the money and
losing. So I don't believe you should
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do it. Now. I believe
that year round horror has a place in
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almost any market because look at horror
movies come out year round because there are
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streaming, there's the Last of Us, there's so many horror as a genre
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can work, and I think year
round horror can work. I do not
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think y're around high houses are a
good idea. Yeah, I agree,
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but I do think that because the
demand is there that's why we're seeing parks
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expand their their date ranges earlier and
earlier and earlier each year, and some
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are even going later and later.
You know, it all depends on where
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Halloween falls too. You know,
this year, Halloween falls on a Tuesday,
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so my guess is they will end
with Halloween on Tuesday. But in
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the coming years, when Halloween is
like on a Thursday, they may go
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all the way through Saturday or Sunday
into November. Yep. So on that
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chain. Knots is kicking off their
fiftieth anniversary this year for Knots Scary Farm,
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and it is interesting to me they
are not opening earlier at all.
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Actually there I believe this makes them. They announced that they will be opening
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on September twenty first. They are
offering a season pass for pass holders they
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can add they can add a season
pass to come every night for one hundred
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and forty nine nine nine, so
they can add it for one hundred five
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dollars on top of your season pass
if you have one, and you can
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come in September twenty first through Halloween. It's only available on select nights,
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mainly weekends. So it's just it's
interesting because it's their fiftieth anniversary celebration,
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and they are going to be the
last park to open in the Socow region
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for their fiftieth and it's only going
to be on select nights, which means
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their run is going to be much
much smaller. So I guess just it's
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just interesting to me. I guess
I was thinking they would open earlier,
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or that they would extend their select
nights. And I'm not saying they that
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we should hold them to the same
standard as Universal Orlando, because the market's
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larger and the park's larger. But
when you contrat when you compare and contrast,
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you have Disneyland that starts September first, that's almost three weeks earlier,
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and their Halloween offerings are available every
day, and then Orlando as a slight
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experience, they start September first,
and they're doing Wednesday through Sunday right off
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the bat, and so here we're
not even starting until Friday Saturday. And
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then you know, so it's like
it's almost it's it's almost like a like
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a regular hunted house. Well,
and to me, I kind of look
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at it and think with Disney for
example, and maybe you can answer this
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question. I don't know with Disney, since it is a family friendly and
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kind of a reskinning so to speak, of the experience. My guess is
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that Disney is cross utilizing a lot
of their day assets, and by that
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I mean their staff more than anything. So you know, instead of instead
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of Mickey and Mine going out and
waving in their Hometown Square costumes, they
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go out and wave in their Halloween
costumes, which makes it which would make
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it easier to start earlier because you
don't have to bring on additional staffing earlier
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to do that. So family friendly
events generally speaking, can start earlier because
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they're bringing in they're cross utilizing their
labor that they already have, reskinning their
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product and retheeming it. When you
get into things like Halloween Horrornites or Knot
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Scary Farm, you've got you bringing
in a completely different audience, a completely
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different cast, a significantly larger contingent. And you know, with Knots,
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I'm not I don't think I'm curious
to see how it's going to play out,
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because I don't think it's necessarily wrong
to do less if you can get
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the level of excitement and energy based
on the crowd size, if you can
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get that elevated, it makes the
experience better for everybody who goes to it.
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If it's too low, it's less
exciting, and if it's too high,
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you're standing in que the whole night. So I'm curious to see if
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they're trying to find what that right
balance is. I don't know, but
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we'll we'll see, We'll see how
that pans out. I guess. The
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only other thing I was thinking is
that it's um they haven't announced what they're
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going to do for the fiftieth anniversary
yet. It just seems to me like,
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is this a I guess my in
my brain, I'm wondering, is
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this a staffing issue? We I
mean, we just talked about the creating
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is being cut back. I'm not
sure how ceter that, how everything is
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working over there right now. I
know there was a lot of movement at
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post pandemic and whatnot, But to
me, it's like, well, it's
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your fiftieth shouldn't it be a big
deal, And shouldn't we have started the
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PR machine and the announced a machine
and getting things kind of My guess is,
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and I have no insider information,
so this is completely conjecture, but
327
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it sounds to me as though they
had plans and then didn't have the finances
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to execute them, so therefore they've
had to change. This sounds like because
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they haven't announced anything, because they're
you know, in essence, starting things
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late or paying things back. It
sounds like there's some decisions that are being
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rethought or remade. And I don't
know whether those are based on, you
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know, the park profit margin,
or whether those are based on staffing,
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or whether those are based on just
why are we doing this? Do we
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need to do this? I don't
know, but I think it leads to
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a really good takeaway for everybody,
and that is one mediocre decision is significantly
336
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better than no really good decisions.
You know, the longer you wait to
337
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implement something, the longer you wait
to pull the trigger, the less likely
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it is that you're going to be
able to successfully and cost effectively install it.
339
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Yep, yep, yeah, I
do agree that. So also speaking,
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I don't know if that's speaking about
that in particular, but in keeping
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with the theme of expanding events and
Halloween seasons, Ocean Park is going to
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hire twelve hundred temporary staff this year
for the Halloween event, which last year
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they hired eight hundred people, so
it's is a significant increase in the number
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that they're hiring. Temporary includes five
hundred roving characters, stuntman and actors to
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perform in the Hunted houses and the
performance shows. And previously this Halloween event
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was the largest in Asia. Right
then there's pandemic and there was changes in
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the leadership, and they went through
that crisis that we've talked about that that
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all institutions that are not I mean
it's a conservation institution and it's a kind
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of like a state owned park.
And so they did go through that crisis
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of is this in keeping with our
brand identity? And then, as Scott
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has talked about many times, when
it came down to how much money did
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it make versus our doesn't fit with
our brand? You know, they realize
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that money is good too, and
money can help them conserve things and help
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money conservation if it brings in,
if it brings in dollars that can be
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used for conservation programs. You know, I've worked with many, many organizations
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that have their feet in the entertainment
and the education side. You know,
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one foot in one side, one
foot in the other, and there there's
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always that discussion, and there should
always be that discussion of how far are
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we going one way or the other. I think as long as you can
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identify for Halloween, for example,
or Christmas is the same way, as
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long as you can identify this is
the brand of this event which financially supports
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the the conservation side of the rest
of the year. And it's it's totally
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justified. And it also puts people
into the park more often. Yes,
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you know, seasonal activations. As
we've said ad nauseum, seasonal activations bring
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people back, yes to the park. Yeah. Well, and so it's
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just interesting that they are going back
in the direction basically kind of like this,
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this is this show make up for
lost time. They've been dark for
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a couple of years. Yes,
and this shows a full commitment. I
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mean, twelve hundred for that area
is a lot because the competition is there's
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Disneyland, Hong Kong Disneyland, and
there's these guys and that's it. There's
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there's a nail set or it's not. There's not like they're competing against a
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lot of people. And that said, the reason why it's it's such a
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difficult thing is the staffing because there's
not many attractions in the air and not
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many theme parks. There's just not
the scare actors. Where are you gonna
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so this moning? And I when
I talked about this, when I did
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the story with that before, they're
flying people in from other countries and they're
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housing them there. So twelve hundred
people means they're going to be bringing in
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people from other countries to work,
to be and try have to train them
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to be scaracters. Yeah. I
was It's funny because I was just going
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to say, you know this market
better than I do, and that is
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are they going to be able to
find twelve hundred? And the answers no,
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no, But you know it's that's
something that that years and years ago
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Bush Gardens used to do, even
for frontline employees. They would bring them
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in from other countries. They would
provide housing. Uh, I know that
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that's happening. Excuse me, I
know that that's happening at Sea World.
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Yeahs Island, Abu Dhabi. Um. They're bringing people in from other countries
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to pretty much do any and all
of the not just the performance, but
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also the frontline, frontline labor positions
because they're the Mark is just not there
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to have those kinds of people to
hire. Yeah, so they have to
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they have to cast wider nets.
Yeah. So yeah, I was just
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it's funny that you said that,
because I was just thinking, I don't
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know whether I'd want to try to
cast twelve hundred people even in this market,
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which I know, but in a
market that I didn't know that could
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be really there's really not. Yeah. Well, so we would be remiss
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if we did not talk about this
news as it was relatively large across all
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all spheres, basically as I'm sure
our listeners already aware. But Disney and
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Apple announced a collaboration on their VRAR
storytelling experiences. So for the background of
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Apple unveiled their new Vision pro VR
system and they did a combined announcement with
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Disney. Disney CEO Bob Iger joined
CEO Tim Cook at Apple wwd C twenty
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three to announce Disney's collaboration for future
VR and AR endeavors with Apples just announced
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Vision pro headset. So I feel
like there's there's this is just like it
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could be really cool, but you'll
have to wait and see that seems like
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this whole thing, there's not many
details about either item. The item doesn't
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go on sale until early twenty twenty
four. The Vision Pro is set about
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thirty five hundred dollars retail price thirty
four ninety nine. And you know,
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Bob is great. He's always great
at setting the vision and getting people excited
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about ideas. But that's just what
it seemed like to me. He said,
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you could do things like using the
Vision Crow, using the Vision pros
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VR to its full advantage, it
would be possible to do things like sit
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in their own Star Wars speedcar on
tattoo while watching the last episode of Mandalorian.
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So I think he is trying to
paint the vision of an extended experience
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and bring it into your room and
blah blah blah. But we don't have
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any details, and we don't have
any of those. I will just note
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that when Apple announced that product,
it's been the rockiest product launched they've announced
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in twenty years. Their stock took
a dip because investors weigh prospects of the
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company's pricing new computer. I wear
Vision Pro and critics called it nerd goggles.
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So this is not a surprise to
me. I've been telling people that
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this was going to be their their
rockiest product launch in twenty years. If
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you just look though at the history, everything else has made sense, and
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it's been iteration past several decades,
so every new product has been met with
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like with stock uptecks and increases.
This is the first time it's it's been
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like, you know, I'm not
sure, but you could. I'm sure
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an analyst out there has already done
the research in terms of saying how much
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did the stock dip cost them versus
how much did they invest to make it?
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And probably was not good. But
I'm sure they're hoping that when it
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comes out, and I'm sure that's
the whole reason for the Disney collaboration.
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00:28:45.960 --> 00:28:48.839
Honestly, we're just gonna say that
sounds to me like the perfect reason to
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announce this Disney collaboration, just to
put a little shot in the arm going
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this is not just a standalone piece
of tech. This is they're making it
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more accessible. Yeah, Like we
already have partners on board, the best
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storytellers in the world, in the
world and you know, are vouching for
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this technology. Yeah, and and
it could mean that you can do this,
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this and this. I also think
it's interesting that it is Disney,
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because you know, Disney has has
pulled back on their metaverse research exactly and
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and now moving forward on their on
their virtual and augmented reality side. Um.
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And I think that's I think that
is a a much more accessible choice.
437
00:29:26.200 --> 00:29:29.960
Yeah. Um, I think that
metaverse is still too much of a
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concept. Um because and I also
like their approach and the fact that you
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00:29:34.359 --> 00:29:37.319
know, in order for the metaverse
to work, there has to be um,
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real world application, and that's something
that Disney can do with their with
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their eyes closed. Um. So
yeah, it's it's interesting to see that
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00:29:45.000 --> 00:29:48.920
this is a sort of a little
bit of a side step for Disney perhaps
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yea. Um, but you're right, I think it's a I think it's
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a win win. I think it's
it's Disney's. What Disney gets out of
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it from my perspective is, uh, they get to say, Okay,
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we're on the we're back on the
bleeding edge of yeah technology, and Apple,
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as you said, gets to say, we're we've already got some of
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the best storytellers on board. But
my take was it's all going according to
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plan as I think you and I
talked about the last time we talked about
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this, which is that you know, it's like the metaverse and that whole
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thing. There's going to be an
infrastructure that's going to power all all of
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that system. And we talked about
pos where it's like Disney realized they don't
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have to make the infrastructure right if
they have incredible stories, people will come
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to them. And what just happened
Apple is like, we have this new
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infrastructure and who did they go to? Did they run to as this partners
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with Disney? Yep? And because
with eiger Back, he is saying what
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we do is tell great stories.
If we are the best storytellers, that
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00:30:44.359 --> 00:30:47.599
we have the best ip, it
doesn't matter what the world is doing,
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because they will come to us for
us to tell that story. Yep,
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00:30:51.160 --> 00:30:53.039
yep, yep yep. Well,
this particular story is over for this week
461
00:30:53.519 --> 00:30:59.720
because we have hit our We have
hit our thirty plus minute mark from the
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00:31:00.039 --> 00:31:03.319
West Hunters Convention in Rosamund, Illinois, just outside of Chicago on behalf of
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00:31:03.319 --> 00:31:07.279
Philip Hernandez and myself Scott Swenson.
This is Green Tag Theme Park in thirty
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and we will see you next week











