Feb. 12, 2024
Let's Talk About Upcharges in Theme Parks
4 stories that show excellent up-charging strategies: Lunar New Year at Disney California Adventure, The Giant at American Dream, the "SkyRide" attraction reopened at Busch Gardens Tampa Bay, and Monster Makeovers.
This week, we've chosen 4 stories that show excellent up charging strategies: Lunar New Year at Disney California Adventure, The Giant at American Dream, the "SkyRide" attraction reopened at Busch Gardens Tampa Bay, and Monster Makeovers.
Stories and sources:
WEBVTT
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Come back to Green Tagged Theme Park
in thirty. I'm Philip. I'm joined
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by my co host as always,
Scott Swinson and Scott Swinson Credit Development.
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All right, Scott, so this
week we're gonna talk a little bit about
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I think revenue generators up charging.
That's the theme that we're looking at today.
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And you're gonna wonder how I'm tying
it in. But give me a
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little bit. Okay, so the
first story here, Wait a minute,
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wait, but we have to we
have to kind of clarify this. One
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of the things that Philip and I
do prior to each show, and when
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I say Philip and I, it's
mostly Philip. But one of the things
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that we talk about is what can
we tie these stories? How can we
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find a way to tie these stories
together? And sometimes we are remarkably successful
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and other times not so much.
But with these particular stories, and also
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with what's been going on in UH
with so many of my clients is they're
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all trying to find new revenue streams. They're all trying to find new ways
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to generate revenue, either to capture
to capture the potential revenue if they're attend
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to say is up or to make
up for the loss of revenue if their
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attendance is down. And I have
sat already this week in three different revenue
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generating revenue stream brainstorming sessions with three
different clients. So when these stories came
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out, we sat down and we
said, let's make this relevant because it's
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clearly something that's on people's minds,
and it's clearly something that we can certainly
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talk about because we've both been involved
with these kinds of revenue generating opportunities and
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it's not just we need more T
shirts. So yep, yep, thank
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you. Well look at that.
That's see Scott, that's why you're here.
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Peace out, I'm done. Okay, all right, Well just we'll
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just replace Scott with little like projection
maps statue, which we'll talk about that
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later. So first, gosh,
okay, Lunar New Year has returned to
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the to Disney California Adventure and I
went and visited it previously. So really,
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I don't want to get into the
details of everything that is offered because
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it's all the same and you can
read about it, you know, really
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anywhere. We'll only look at the
new aspects here, and the new aspects
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are that the Sip and Saber passes
have returned, but there's a new way
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of using them. In the old
version, well take a step back.
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If you're not aware of what the
sip and Saver are, it's essentially lu
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New Year has a food tasting boost
because revenue generators, so we need to
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have food tasting boosts for literally everything
now. And the Sip and Saver passes
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are the little you know, it's
where you order the bundle. It's the
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bundle that you order. And then
in the past you used to take off
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the tabs and manually do this whole
tab thing, and now they're just bar
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coded, so you just scan the
bar they just stand the barcode to redeem
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the payment. So basically they're making
it easier for you to be able to
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purchase more. That's the takeaway from
that section. And then the only other
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things they've really changed is that they
are at They've changed added a little more
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character, meet and greets, they
have may and Mingle, which are there
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for the first time, and otherwise
they've kept everything the same. So a
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few years back, what they've done. What they did is they they used
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to do the Mulan's processional, which
was their kind of like cavalcade type of
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dance show that it used to showcase
traditional Chinese and Taiwanese. They've basically brought
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the Asian cultures together and they performed
dances from those from those areas, you
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know, in like a celebration right
with Mulan. Okay, what they've done
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is they have transitioned that into a
parade basically. So whereas it used to
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be a performance of people went and
watched, now it runs along a parade
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route and people line up on that
route and watched that. So I think
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on that one, it's really so. So here's the thing I really think
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that also is relating to this revenue
thing because it's you know, what happens
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is it's a crowd suck from people
when they're going to a show to watch
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a show and they're all say any
one place they're going to think, now
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people just stop whatever they're doing and
go watch it as it goes by.
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Now all that So those are the
new things, and they've added a sugar
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art, they've added some up some
stalls to buy additional things, but otherwise
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they've kept all the activities. So
here's my point about about all of this
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Whereas before the processional used to really
authentically showcase some of the dances, now
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it can't because you cannot perform the
same choreography when you are walking as when
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you're standing still. So it really
they've actually really taken out some of those
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essential components, Like the lion dancers
can't do that because they can't, you
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know, the lion dance can't be
done while you're like walking in the break.
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So so basically they've taken out a
lot of that stuff and they instead
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have moved it over to the Grand
Californian. So in the Grand Californian,
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first of all, there's a giant
dragon that is new this year that's like
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suspended up from the ceiling, a
giant like paper dragon, classic dragon design
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sculpture enormous. And then they have
shows that almost almost a half hour show
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which is just a traditional dance show
with local with performers that specialize in it,
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the lion dancers and ribbon dancers.
They come out and perform the show
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there. They also have set up
a little concession area in the hotel lobby
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that sells their New Year snacks and
add that all to the merch and whatnot.
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So it feels to me like again
they've tried to make it easier in
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the park, they tried to limit
I guess, the disruption in the park,
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and instead they've moved those traditional elements
over to the hotel, which really
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is just encouraging hotel guests. I
mean, and then there's the concessions right
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there, and there's you can sit
and watch a thirty minute show, and
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they have cocktails now that they can
serve you in the lobby, which they
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you know, so it's kind of
become I don't know, I don't know
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how to feel about it, just
because I you know me, I don't
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well, I don't want to.
I just the cultural thing is a little
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it's a little weird to me where
you're kind of turning it into a cavalcade
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and you're losing some with essential elements. But I'm glad that it is in
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the hotel. It just feels like
it's gate kept now where it's like,
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I mean, it's not for me
because I just sneak into the hotel and
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I have an old key where I
just show them and pretend that I'm staying
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there every time I go there,
so it doesn't impact me. But the
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regular guest that doesn't feel comfortable sneaking
into a hotel they're not staying at,
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is just not going to be able
to see. I know, he won't
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be able to do that anymore.
He's got a call from Disney there.
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Yeah, but yeah, it just
feels like it's a little bit gate kept.
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But I don't know such as well. And again, is it is
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it gate kept or is it is
it gate kept? Or is it right
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sized? I mean that I don't
know, and I can't answ that question
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because I've not experienced this, But
I think it's important to recognize that,
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you know, perhaps they felt and
and I'm going to defend it slightly without
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having ever seen it, so I
really don't know, but perhaps they felt
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that the environment of the Grand Californian
is more conducive to a show style and
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a more controlled environment, a more
intimate environment where they can sell cocktails as
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you're watching it in the lobby of
the hotel. You know, there is
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all of that. But but again, I I it's always interesting to see
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how cultural festivals are handled by theme
parks, because you know, I have
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clients, I have clients who embrace
even you know, even the certain holidays
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they that are that are traditional American
legal holidays. You know, some of
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them are are more affiliated with religion
or certain cultures, and they will either
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expand or contract based on their views
of them, based on their clientele,
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based on who is going to enjoy
them and how they're going to enjoy them,
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So that this may be an attempt
to do that. I don't know,
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but to your point, Philip,
it sounds as though they're kind of
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pulling it from the park and making
it a bit more concierge, a bit
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more Oh, that's a good way
of putting it. Yeah, So I
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don't know. I don't know,
but that's kind of what I'm hearing in
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what you're saying here, that it's
a good way of putting it. Yeah,
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a little bit more concierge. And
well, you know, that's all
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I thought. I would mention that
that was the biggest takeaway for me,
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and how the event has just overall
changed now to be I don't know,
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to be fair, but I mean
I've reported a few stories on how the
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cultural festivals are celebrated are you know, around this area, and you know,
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it's really not very different from what
Disney does, like to give them
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credit. I mean that if you
were to go to the one here in
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Los Angeles or the one down in
San Diego, even I've been to all
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of them, kind of compared and
contrast all of them. I mean,
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they have the same elements. It's
like you have the traditional dances from the
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different cultures. And really, since
they're done in parks mostly, I mean,
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the stages are just risers, which
is not much different from what they're
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doing inside the hotel. Really,
I mean it's really it's like the it's
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boiled out of the same thing,
and then you have carts with snacks,
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and you have calligraphy, you have
sugar art, you have wish making,
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and you have those kind of things, and then they've incorporated all of that,
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you know, into it. So
to give them credit, it really
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does kind of I think hit all
of the I'm sure that's what they did.
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That's the same thing as me is
go and study and see what people
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are doing in for cultural festivals and
then just make sure that they hit everything
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correctly. But yep, yeah,
so anyway, Okay, next story here,
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the Giant is coming to American Dream. Something big is coming to American
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Dream as the Giant is expected to
debut in January twenty twenty five. Standing
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at fifty four feet or just over
five stories, the Giant will be one
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of the world's tallest moving statues.
It can mimic the appearance of anyone.
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The figure is a custom skin of
video LEDs using patented LEDAI and bespoke scanning
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technologies. The statue's arms and head
are expected to be capable of fluid movements,
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instantly transforming into a mesmizing array of
spectacular images. Every hour. The
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Giant will put on a show for
the mall's visitors as it transforms into any
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of the folks that they have listed
theirs, kind of like giants of our
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time. Basically, it transitions through
them. And there's going to be an
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exhibit that's called the Giant Experience that
guests can go through and whatnot. And
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I think that this is where it
gets into what Scott was talking about,
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because the show itself and the Giant
is going to be free to attendees,
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but the exhibit isn't up charge,
and it seems like there might even be
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more of charges within that up charge. So Arthur Levine in his Glorious Newsletter
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did do a write up about this, and he had some points in here.
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I'll read two of them. He
says, from what I'm guessing might
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for what I'm guessing might be an
additional fee, guests will also be able
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to have their scan their scanned likeness
displayed on the giant. I am guessing
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that he is correct about his guess
and that there's no way they're going to
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allow people to scan and put their
likeness on there without charging for that,
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because it would it's a capacity issue
at that point. And then his second
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point is that the giant will also
be used as a giant billboard to hawk
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stuff or what the press release labeled
as a platform for brand celebration. Yeah,
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brand celebration. We can celebrate brands. Uh yeah. So my really
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quick thought on this is that it's
basically the Sphere, only it's human shape.
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Yeah, only it's human shaped,
right, And that's exactly what we
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saw with the sphere really, because
even the stranger things that I mean in
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some cases there are actual ads which
are terrible taste in my opinion, but
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just projected on there. But you
know, all of the other you know,
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the stranger things when it was before
that came out and using it in
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concerts and just there's all I mean. It's really I think the only thing
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that might make this different, you
know, side concept wise, it's very
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similar, but in terms of again
the immersive or the individualization in that if
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you can project your license onto it, that is that that kind of like
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individualization, personalization type of piece of
the experience, you know, is something
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that you can't do on this well, not yet on this year, but
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I'm sure eventually you can so well. And what I think, what I
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think is interesting about this is so
this isn't if I'm not mistaken, this
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is an Irish company that has has
started doing this and company yeah yeah,
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And so this is not and this
is not the only place that the Giant
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will appear. This is the first
to get a really major PR boost and
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to my knowledge, the first to
do an actual permanent installation of it.
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There are other versions of this that
are being developed that will show up at
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different locations, again as sort of
a quote unquote pop up with the Giant
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experience. The thing that I think
is interesting about this is anytime you're talking
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about retail tainment, because remember this
is in a mall. Anytime you're talking
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about retail tainment. The goal is
to keep people there longer, because the
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longer they stay, the more likely
it is that they'll remember, oh,
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I got to pick up this,
or oh that reminds me I should go
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see this. So it is it
is a perfect opportunity to create something that
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guests can't really see anywhere else.
So instead of so instead of going to
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their local mall, they may drive
twenty minutes thirty minutes further, or if
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they happen to be in town,
it becomes then an attraction to go to
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the mall, which this mall already
is, but it's yet another reason to
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go. And it's it's funny because
when they talk about, you know,
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the giants, that this will become
one of them. Is like a gigantic
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a gigantic version of Arnold Schwartzenegger,
you know, people recognizable characters that will
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will talk to you as a five
story version of themselves. If you're still
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having trouble visualizing what it is,
think of it as a giant JumboTron wrapped
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around a five foot tall statue.
When it says animated, I think we
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need to clarify that as well from
what I've seen in because I've only seen
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concept animations of this as opposed to
actual footage of it in operation. But
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from what I've seen in the concept
animation, the head has limited movement at
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the neck, it's not multiple joints, and the arms basically move up and
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down from the shoulder and perhaps from
the elbow, but I've not seen that
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yet. So again, like we
talked about last week, the difference between
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concept art and actual art or actual
creation here, we'll have to see how
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that turns out. As far as
the I love the term platform for brand
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celebration. I think that's I think
that is a very clever way of someone
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raise for that. Let me tell
yeah, there's there's a PR person right
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there who's now starting their own company
just because they came up with that phrase.
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The platform for brand celebration, I
think is interesting. What I'm hoping
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is that because it is such a
creative and unique way of sharing information,
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that they will actually take the time
to create something that is unique and fun
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that utilizes this, this this giant
video statue in a way that is is
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better than well, we've got some
pre produced I mag something or other that
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we're just going to play across its
chest. I'm hoping that it plays with
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the dimensionality of it and that we
see a little bit more artistic and creative
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use because quite honestly, I think
that will help people from doing a little
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bit of eye rolling. When Nike
or Microsoft or whomever Apple decides to advertise
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on it. It needs to be
cool, Yeah, it needs to be
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cool. So I'm hoping that that
that kind of execution works out well.
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This is so again we always have
to feel like, whylet's I preface everything
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by saying like, concept versus reality. I think the concept of this is
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very smart and even down to the
brand platform blah blah whatever. I mean,
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even in its simplest fashion, you
could have the giants where you know,
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then they're wearing Nike shoes, you
know, or you could have them
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wearing apparel from somebody. You can
have them with an Apple shirts, you
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know. It's I think like it
can be easy. It can scale easily
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up to complicated. Do a whole
custom show, right, which that's important,
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and the whole experience. You know, you're creating something truly remarkable that
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people want to come to see.
So you've captured attention and that's what really
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sells advertising is attention. No matter
how you slice it. So if it's
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going to get attention, it's going
to be good for advertisers. And you
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found a way to be able to
incorporate it from a scale where it's not
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very noticeable, like the type of
clothes they're wearing, up to a full
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commercial. So I think I think
that scalability and then also having it having
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people be able to pay to learn
more and have the extra experience and blah
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blah blah blah. Like there's there's
a lot of revenue streams in this.
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So I think that conceptually it's an
excellent concept for all those elements, and
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once it gets established, I think
one of the things that would be super
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cool is if they were to incorporate
RFID technology and then do you know light
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up ones that contribute to the show
that reinforce so that you could have the
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statue make a movement and then it
would send sparkles out through the light up
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ones and the surrounding. I mean, there's all kinds of opportunities here.
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It is. It is a big
thing that is cool in and of itself,
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but can then be as Philip was
saying, can then be scaled up
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or ramped up to become a full
show. I'm just yeah, I We'll
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just see, you know, We'll
have to see what it tends. Because
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again, you know how I think
a lot of this, you know,
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with the sphere on the outside,
people like the sphere works best looking at
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the outside when you're really far away, because up close, you know,
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the resolution is very low. So
I'm just curious to see what the reality
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is going to be. Are you
going to be able to actually is it
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going to be detailed enough so that
you can actually make out It's going to
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be like watching a movie where you
can see the details enough that it,
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you know, looks that cool and
they're moving like that could be phenomenal,
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or it could be a pixelated mess, right Like Honestly, the it did
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not look good in the concept video, I mean, like the the robot
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void and I was like very and
then the only other thing I'm gonna throw
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in here, I'm sure they're going
to solve this, and I'm just being
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crazy Philip, But my only other
concern would be just the intellectual property kind
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of I mean, if they are
using the likeness of people, you know
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to make all this money, I'm
I'm really hoping that those people are getting
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compensated for that. Well, that's
why I think there's in the in the
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press release they mentioned specific people,
yeah, and them in order in order
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to mention those specific people, they
already have deals penned with them so that
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they can they can do that and
so that they can use it as a
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promotional tool as well. Uh.
The other thing that I think of is
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maintenance. Now, maybe I'm just
getting way too down in the rabbit hole
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here, but the moment one of
those one of those areas goes out,
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yeah, it becomes just it's just
like if you go to if if you
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go to a pixel Christmas tree display
and you've got a block where that it
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just goes you know, it ruins
the whole thing. Are you thinking about
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that time? We will. I
am not thinking about anything. I'm not
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mentioning any specifics, but but if
that happens, it is clear that it
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just sort of up ends the whole
the whole thing, and it's You've got
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to make sure that every single pixel
and every single screen and every single block
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is working the way it's supposed to. And I would imagine that the maintenance
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on this would be the same as
the maintenance on some sort of pixel tree
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or or pixel pixel structure, and
you just need to make sure that that
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is worked into the plan. And
I'm sure it is. So it's outside
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company. Sure, sure, sure
it is. Sure here it is?
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Yeah right, huh all right.
Next up, the Skyride attractioned reopened Friday
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at Bush Gardens Tampa Bay in Florida. The cable Car Experience he gives writer
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as a chance to view the theme
parks attractions, including the Serengetti Plane,
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while ascending to heights of fifty feet
above the ground. A roller coaster called
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Phoenix Rising will debut this year at
the park as well, so you'll be
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able to also see that. The
thing that made this story interesting, though,
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is that the attraction will be five
dollars for guests, although Tampa Bay
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Pass members can ride for free.
Hmm. Yeah, this so this is
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interesting and it's not something it's not
something completely foreign to the the well.
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I can't I can't call them SeaWorld
Parks and Entertainment Park Seawold Parks and Entertainment
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Parks anymore. It's now United Parks
and Resorts, Is that correct? I
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think that's all. Look at it. Yeah, there's there's a new there's
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a new name. There's a new
name for the for the parent company,
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but Bush Gardens and SeaWorld will still
be called Bush Gardens and SeaWorld anyway.
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This is not new for what what
used to be called Bush Entertainment Corporation,
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because the SeaWorld Park in Orlando,
for example, had a skytrek tower.
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Basically that was an up charge,
and so I think this is an opportunity
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for them to look into the possibility
of doing this. Now we'll see how
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local residents react to all of a
sudden being charged for something that used to
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be included with the park admission,
although at the same time the local residents
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may be the pass holders. I
don't know. I'm curious is this going
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to be. And the interesting thing
about it is, if you know the
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park at all, the skyride is
actually or was actually used as a form
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of transportation to get from one side
of the park to the other. So
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in digging a little bit deeper into
this story, I found out that it's
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actually five dollars to go in one
direction and five dollars to go back in
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the other direction, So it's not
a round trip. It takes you from
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the front of the park basically to
the back of the park. And I
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will say though that as someone who
worked I actually worked in the park when
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it was it was running as an
attraction that was just included. I'm glad
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it's coming back because it does give
an incredible view of the vault of the
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Serengetti planes. It gives it will
give an incredible view of not one,
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but two of the major roller coasters
there, and it's it's interesting, I'm
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guessing, and this is just speculation
on my part, but I'm guessing that
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the reason for the up charge is
it is as far as attractions go,
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it is a very labor intensive attraction
because loading unloading there is also a turnpoint
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that requires additional staffing. So I
think they had to figure out how do
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we justify reopening it and bringing on
that additional staff to make it work and
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then hopefully generate some additional revenue over
and above. But I think the reason
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that I think it's important we include
this in this particular show is is bringing
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back or even all of a sudden
charging for an attraction that already exists a
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viable revenue stream. You know the
fact that it's been gone, I think
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helps. The fact that it hasn't
been in operation for quite some time helps.
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So it's coming back fresh and people
are like, oh yeah, I
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love that. As a wait I
have to pay for it's just five bucks,
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Okay, So I think it's gonna
be I think it's going to be
327
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fine. But I'm very curious to
watch this and then I'm curious to see
328
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what other things all inclusive parks are
going to try to get up charges for.
329
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Yeah. Well, the people that
would complain about it are going to
330
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get it for free. Yeah,
I mean, because they're going to be
331
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It's kind of like that we talked
about this too, but the concept of
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theme park memory, right where at
some point people are going to forget that
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Disneyland didn't have reservations, right,
I mean, I mean there's kind of
334
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like you kind of you train people
in a way, and I think that
335
00:25:11.200 --> 00:25:17.000
time works for the parks in that
way. And I think, yeah,
336
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the people who are like this has
been close for like for three years,
337
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I mean think four years, and
people are gonna like the people that are
338
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going to remember are going to be
the pass holders and they're gonna get it
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for free. So yep, they're
not going to complain. And you know,
340
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as you say, as you say, theme park memory, and it's
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it's interesting though, because you've also
heard me say for many, many years
342
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everything is cyclical or everything has a
pendulum effect. So you know, there
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are people who weren't well, don't
remember and weren't even born when Disney had
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the the the E ticket events.
The E ticket rides a B, C,
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D and E ticket ride, so
you pay a small amount to get
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in, and then you paid for
each attraction. And usually what you would
347
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do is buy a book of those
tickets. And you know, and anybody
348
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who's listening who's a theme parkoholic has
tried to buy one of those books on
349
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eBay. I know. But if
you can find an unused book of tickets,
350
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you can retire. But so as
you say, it's to me,
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it's kind of that pendulum swinging back
going, Well, can we do this?
352
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Can we charge for individual experiences?
And this is a discussion again with
353
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a couple of my clients, and
it has come up in the brainstorming event
354
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brainstorming meetings. Can we charge for
this thing? And if we change how
355
00:26:33.960 --> 00:26:37.079
much do we have to change it
before we can charge for it. So
356
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this is unique, and I think
the change is it's back. I think
357
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that's the big change here at Bush
Gardens. I'm excited because again when I'm
358
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home, I live literally what fifteen
minutes from the park, So I'm looking
359
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forward to going back and writing it
again because I'm a passholder. You get
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it for free, get it for
free, Okay, something that no one
361
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will get for free is the this
new Our last story here is The Monster
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Makeover Experience has opened at Universal Studios
Orlando. Universal Orlando has opened the Monster
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Makeover Become the Monster Experience at Universal
Studios Florida. Guests can choose from thirty
364
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eight options of different monster makeovers,
which are done by one of Universal's makeup
365
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professionals, the same people that actually
work on the Halloween Horror Nights effects.
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Guests must make a reservation and it
is one hundred and twenty five dollars plus
367
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tax for the full face or sixty
five for the half face. There's a
368
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great video from our friend Kevin Heinbach
over in Orlando about the whole process,
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and I will say it looks like
they've done a little bit of work at
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least to make it a more themed
environment. I mean you you you know,
371
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the real it is great. It
is. I think Haunt people would
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be like, ah, that's something
special. But just keep in mind,
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you know, we're used to you
know, rubbing elbows with people from face
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off, you know, all the
time. So our our you know,
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it's a little bit different for us. But it looks good. It is
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good. It was. It's the
makeup quality is something you would expect to
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see and a Q line character at
a at a good Haunt. So it
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is high quality. It's very good
detailed work. It does take you know,
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an hour plus a few hours to
do it, and it they've created
380
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like a themed makeup room, so
you almost you enter into this like a
381
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Universal Monsters kind of curated a little
cool themed makeup room to have the process
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on, and then you can walk
around the park with it, you know,
383
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like all day, so just hang
out at the park, do all
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your regular park stuff. So it's
not a new concept. But you know,
385
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because we've had the bibity body boutigue
obviously and stuff or this could be
386
00:28:55.200 --> 00:29:00.680
the bibity body booty yeap. That
joke's been made. Yeah yeah, okay,
387
00:29:00.759 --> 00:29:07.759
I know, but but what you
know, I think It's what's interesting
388
00:29:07.759 --> 00:29:11.519
to me about it is, again, I'm looking at this and I'm like,
389
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oh, so they're trying to keep
their makeup artists on full time so
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they don't have to rehire every season. So they're trying to come up with
391
00:29:19.880 --> 00:29:25.000
a way to pay their salary.
And then maybe that's pessimistic a lot of
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people. I think I think that's
good business. I mean, we've talked
393
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about staffing challenges for the last two
years, and if you can get your
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00:29:30.559 --> 00:29:36.440
makeup artists on and give them full
time, permanent salary. Absolutely, there
395
00:29:36.480 --> 00:29:42.759
are construction there are construction companies in
uh or theming companies in Orlando that started
396
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doing Halloween just to keep their their
guys on staff so they wouldn't go work
397
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for somebody else. So yeah,
absolutely, I think that's I think that's
398
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part. I think that's part of
it. I think it's recognizing, you
399
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know, I love to hear that
they actually have a makeup room so that
400
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it's not it's not just a lap
together thing, because really, you're not
401
00:30:02.119 --> 00:30:04.799
paying one hundred and twenty five dollars
for the makeup. You're paying one hundred
402
00:30:04.799 --> 00:30:10.160
and twenty five dollars for the memory
and the experience and the process, and
403
00:30:10.319 --> 00:30:12.319
you know, it's no different than
the Bipity Boby Boutique, which is again
404
00:30:12.599 --> 00:30:18.319
made to look really adorable. You
know, it is a full it is
405
00:30:18.359 --> 00:30:25.200
a full, full out experience that
ends with a makeup job that you can
406
00:30:25.200 --> 00:30:27.119
then get compliments on throughout the rest
of the day. It's a great brag
407
00:30:27.160 --> 00:30:32.200
tag. It's a great brag tag
and a perfect revenue general. And I
408
00:30:32.200 --> 00:30:36.119
will add that there's a few Kevin
mentioned a few things. It's a great
409
00:30:36.160 --> 00:30:40.839
video, but a few things I
think I kind of agree with him where
410
00:30:40.839 --> 00:30:44.599
it could be tweaked, where if
they told more of it, they kind
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00:30:44.599 --> 00:30:48.319
of like talked more about how the
process, what they're doing relates to Hornites.
412
00:30:48.359 --> 00:30:49.759
I think it could be a better
tie in, which probably would be
413
00:30:49.759 --> 00:30:52.039
better other than just kind of the
makeup. You know, we've seen one
414
00:30:52.079 --> 00:30:56.160
hundred times right as Haunters you're sitting
in the makeup room and just it's like
415
00:30:56.240 --> 00:30:59.839
therapy soch as whatever you're talking about. I think a more guided discussion would
416
00:30:59.839 --> 00:31:03.279
be could be more appealing to people
because some people just don't ask questions.
417
00:31:03.480 --> 00:31:11.920
And then also Dark Universe, I
think this is also a product or like
418
00:31:11.079 --> 00:31:15.359
a concept test for Dark Universe,
because I could see this doing really well
419
00:31:15.359 --> 00:31:18.359
there and I would like to I
would actually like to see instead of the
420
00:31:18.599 --> 00:31:22.640
focus being on horror nights, the
focus being on the history of whatever character
421
00:31:22.640 --> 00:31:27.880
they've chosen, and more about the
cinematic side, because that really ties back
422
00:31:27.880 --> 00:31:33.559
into the day brand of the park
and not just specifically the horror night's end.
423
00:31:33.839 --> 00:31:36.359
But either way, I think all
this stuff can be tweaked, and
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00:31:36.359 --> 00:31:37.880
I think you're absolutely right. I
think this is beta testing, but we
425
00:31:37.920 --> 00:31:41.039
are long past beta testing because we've
been doing this show now for thirty minutes.
426
00:31:41.279 --> 00:31:45.279
Ah, so it's time to That
was a weak transition anyway, it's
427
00:31:45.319 --> 00:31:48.759
time for us to go, nonetheless, So thank you once again for joining
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00:31:48.880 --> 00:31:53.200
us here at Green Tag Theme Park
in thirty on behalf of Philip with Gantam
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00:31:53.279 --> 00:31:56.839
Lighting and on a Attraction Network and
myself Scott Swinson and with Scott Swinson Creative
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00:31:56.839 --> 00:32:00.440
Development. This as I just said, Green Tag Theme Park in thirty and
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00:32:00.480 --> 00:32:02.279
we will see you again next week.
1
00:00:00.160 --> 00:00:03.640
Come back to Green Tagged Theme Park
in thirty. I'm Philip. I'm joined
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00:00:03.640 --> 00:00:06.679
by my co host as always,
Scott Swinson and Scott Swinson Credit Development.
3
00:00:07.599 --> 00:00:11.199
All right, Scott, so this
week we're gonna talk a little bit about
4
00:00:11.599 --> 00:00:15.599
I think revenue generators up charging.
That's the theme that we're looking at today.
5
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And you're gonna wonder how I'm tying
it in. But give me a
6
00:00:20.440 --> 00:00:22.519
little bit. Okay, so the
first story here, Wait a minute,
7
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wait, but we have to we
have to kind of clarify this. One
8
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of the things that Philip and I
do prior to each show, and when
9
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I say Philip and I, it's
mostly Philip. But one of the things
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that we talk about is what can
we tie these stories? How can we
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find a way to tie these stories
together? And sometimes we are remarkably successful
12
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and other times not so much.
But with these particular stories, and also
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with what's been going on in UH
with so many of my clients is they're
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all trying to find new revenue streams. They're all trying to find new ways
15
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to generate revenue, either to capture
to capture the potential revenue if they're attend
16
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to say is up or to make
up for the loss of revenue if their
17
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attendance is down. And I have
sat already this week in three different revenue
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generating revenue stream brainstorming sessions with three
different clients. So when these stories came
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out, we sat down and we
said, let's make this relevant because it's
20
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clearly something that's on people's minds,
and it's clearly something that we can certainly
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talk about because we've both been involved
with these kinds of revenue generating opportunities and
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it's not just we need more T
shirts. So yep, yep, thank
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00:01:36.719 --> 00:01:38.400
you. Well look at that.
That's see Scott, that's why you're here.
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00:01:40.959 --> 00:01:44.719
Peace out, I'm done. Okay, all right, Well just we'll
25
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just replace Scott with little like projection
maps statue, which we'll talk about that
26
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later. So first, gosh,
okay, Lunar New Year has returned to
27
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the to Disney California Adventure and I
went and visited it previously. So really,
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I don't want to get into the
details of everything that is offered because
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it's all the same and you can
read about it, you know, really
30
00:02:09.120 --> 00:02:15.520
anywhere. We'll only look at the
new aspects here, and the new aspects
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are that the Sip and Saber passes
have returned, but there's a new way
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of using them. In the old
version, well take a step back.
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If you're not aware of what the
sip and Saver are, it's essentially lu
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New Year has a food tasting boost
because revenue generators, so we need to
35
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have food tasting boosts for literally everything
now. And the Sip and Saver passes
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are the little you know, it's
where you order the bundle. It's the
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bundle that you order. And then
in the past you used to take off
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the tabs and manually do this whole
tab thing, and now they're just bar
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00:02:47.479 --> 00:02:51.080
coded, so you just scan the
bar they just stand the barcode to redeem
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the payment. So basically they're making
it easier for you to be able to
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purchase more. That's the takeaway from
that section. And then the only other
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things they've really changed is that they
are at They've changed added a little more
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character, meet and greets, they
have may and Mingle, which are there
44
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for the first time, and otherwise
they've kept everything the same. So a
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few years back, what they've done. What they did is they they used
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to do the Mulan's processional, which
was their kind of like cavalcade type of
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dance show that it used to showcase
traditional Chinese and Taiwanese. They've basically brought
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the Asian cultures together and they performed
dances from those from those areas, you
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know, in like a celebration right
with Mulan. Okay, what they've done
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is they have transitioned that into a
parade basically. So whereas it used to
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be a performance of people went and
watched, now it runs along a parade
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route and people line up on that
route and watched that. So I think
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on that one, it's really so. So here's the thing I really think
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that also is relating to this revenue
thing because it's you know, what happens
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is it's a crowd suck from people
when they're going to a show to watch
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a show and they're all say any
one place they're going to think, now
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people just stop whatever they're doing and
go watch it as it goes by.
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Now all that So those are the
new things, and they've added a sugar
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art, they've added some up some
stalls to buy additional things, but otherwise
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they've kept all the activities. So
here's my point about about all of this
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Whereas before the processional used to really
authentically showcase some of the dances, now
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it can't because you cannot perform the
same choreography when you are walking as when
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you're standing still. So it really
they've actually really taken out some of those
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essential components, Like the lion dancers
can't do that because they can't, you
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know, the lion dance can't be
done while you're like walking in the break.
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So so basically they've taken out a
lot of that stuff and they instead
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have moved it over to the Grand
Californian. So in the Grand Californian,
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first of all, there's a giant
dragon that is new this year that's like
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suspended up from the ceiling, a
giant like paper dragon, classic dragon design
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sculpture enormous. And then they have
shows that almost almost a half hour show
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which is just a traditional dance show
with local with performers that specialize in it,
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the lion dancers and ribbon dancers.
They come out and perform the show
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there. They also have set up
a little concession area in the hotel lobby
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that sells their New Year snacks and
add that all to the merch and whatnot.
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So it feels to me like again
they've tried to make it easier in
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the park, they tried to limit
I guess, the disruption in the park,
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and instead they've moved those traditional elements
over to the hotel, which really
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is just encouraging hotel guests. I
mean, and then there's the concessions right
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there, and there's you can sit
and watch a thirty minute show, and
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they have cocktails now that they can
serve you in the lobby, which they
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you know, so it's kind of
become I don't know, I don't know
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how to feel about it, just
because I you know me, I don't
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well, I don't want to.
I just the cultural thing is a little
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it's a little weird to me where
you're kind of turning it into a cavalcade
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and you're losing some with essential elements. But I'm glad that it is in
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the hotel. It just feels like
it's gate kept now where it's like,
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I mean, it's not for me
because I just sneak into the hotel and
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I have an old key where I
just show them and pretend that I'm staying
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there every time I go there,
so it doesn't impact me. But the
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regular guest that doesn't feel comfortable sneaking
into a hotel they're not staying at,
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is just not going to be able
to see. I know, he won't
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be able to do that anymore.
He's got a call from Disney there.
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Yeah, but yeah, it just
feels like it's a little bit gate kept.
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But I don't know such as well. And again, is it is
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it gate kept or is it is
it gate kept? Or is it right
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sized? I mean that I don't
know, and I can't answ that question
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because I've not experienced this, But
I think it's important to recognize that,
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you know, perhaps they felt and
and I'm going to defend it slightly without
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having ever seen it, so I
really don't know, but perhaps they felt
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that the environment of the Grand Californian
is more conducive to a show style and
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a more controlled environment, a more
intimate environment where they can sell cocktails as
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you're watching it in the lobby of
the hotel. You know, there is
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all of that. But but again, I I it's always interesting to see
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how cultural festivals are handled by theme
parks, because you know, I have
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clients, I have clients who embrace
even you know, even the certain holidays
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they that are that are traditional American
legal holidays. You know, some of
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them are are more affiliated with religion
or certain cultures, and they will either
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expand or contract based on their views
of them, based on their clientele,
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based on who is going to enjoy
them and how they're going to enjoy them,
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So that this may be an attempt
to do that. I don't know,
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but to your point, Philip,
it sounds as though they're kind of
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pulling it from the park and making
it a bit more concierge, a bit
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more Oh, that's a good way
of putting it. Yeah, So I
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don't know. I don't know,
but that's kind of what I'm hearing in
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what you're saying here, that it's
a good way of putting it. Yeah,
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a little bit more concierge. And
well, you know, that's all
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I thought. I would mention that
that was the biggest takeaway for me,
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and how the event has just overall
changed now to be I don't know,
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00:08:41.279 --> 00:08:45.399
to be fair, but I mean
I've reported a few stories on how the
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cultural festivals are celebrated are you know, around this area, and you know,
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00:08:48.399 --> 00:08:52.519
it's really not very different from what
Disney does, like to give them
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00:08:52.519 --> 00:08:56.440
credit. I mean that if you
were to go to the one here in
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Los Angeles or the one down in
San Diego, even I've been to all
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00:09:01.440 --> 00:09:03.279
of them, kind of compared and
contrast all of them. I mean,
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they have the same elements. It's
like you have the traditional dances from the
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00:09:07.480 --> 00:09:11.159
different cultures. And really, since
they're done in parks mostly, I mean,
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the stages are just risers, which
is not much different from what they're
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doing inside the hotel. Really,
I mean it's really it's like the it's
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boiled out of the same thing,
and then you have carts with snacks,
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00:09:22.720 --> 00:09:26.799
and you have calligraphy, you have
sugar art, you have wish making,
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00:09:28.080 --> 00:09:30.720
and you have those kind of things, and then they've incorporated all of that,
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you know, into it. So
to give them credit, it really
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does kind of I think hit all
of the I'm sure that's what they did.
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00:09:37.399 --> 00:09:39.720
That's the same thing as me is
go and study and see what people
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00:09:39.759 --> 00:09:41.360
are doing in for cultural festivals and
then just make sure that they hit everything
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correctly. But yep, yeah,
so anyway, Okay, next story here,
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00:09:46.360 --> 00:09:50.759
the Giant is coming to American Dream. Something big is coming to American
138
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Dream as the Giant is expected to
debut in January twenty twenty five. Standing
139
00:09:56.519 --> 00:10:00.200
at fifty four feet or just over
five stories, the Giant will be one
140
00:10:00.240 --> 00:10:03.679
of the world's tallest moving statues.
It can mimic the appearance of anyone.
141
00:10:05.000 --> 00:10:09.759
The figure is a custom skin of
video LEDs using patented LEDAI and bespoke scanning
142
00:10:09.799 --> 00:10:15.639
technologies. The statue's arms and head
are expected to be capable of fluid movements,
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00:10:15.799 --> 00:10:18.960
instantly transforming into a mesmizing array of
spectacular images. Every hour. The
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00:10:20.000 --> 00:10:22.639
Giant will put on a show for
the mall's visitors as it transforms into any
145
00:10:22.720 --> 00:10:26.480
of the folks that they have listed
theirs, kind of like giants of our
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00:10:26.519 --> 00:10:30.960
time. Basically, it transitions through
them. And there's going to be an
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00:10:31.000 --> 00:10:35.600
exhibit that's called the Giant Experience that
guests can go through and whatnot. And
148
00:10:35.639 --> 00:10:37.559
I think that this is where it
gets into what Scott was talking about,
149
00:10:37.559 --> 00:10:43.200
because the show itself and the Giant
is going to be free to attendees,
150
00:10:43.240 --> 00:10:45.600
but the exhibit isn't up charge,
and it seems like there might even be
151
00:10:46.279 --> 00:10:54.399
more of charges within that up charge. So Arthur Levine in his Glorious Newsletter
152
00:10:54.720 --> 00:10:56.840
did do a write up about this, and he had some points in here.
153
00:10:58.320 --> 00:11:01.120
I'll read two of them. He
says, from what I'm guessing might
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00:11:01.360 --> 00:11:05.960
for what I'm guessing might be an
additional fee, guests will also be able
155
00:11:05.000 --> 00:11:11.519
to have their scan their scanned likeness
displayed on the giant. I am guessing
156
00:11:11.639 --> 00:11:15.279
that he is correct about his guess
and that there's no way they're going to
157
00:11:15.320 --> 00:11:18.360
allow people to scan and put their
likeness on there without charging for that,
158
00:11:18.399 --> 00:11:22.679
because it would it's a capacity issue
at that point. And then his second
159
00:11:22.720 --> 00:11:26.720
point is that the giant will also
be used as a giant billboard to hawk
160
00:11:26.759 --> 00:11:33.559
stuff or what the press release labeled
as a platform for brand celebration. Yeah,
161
00:11:33.600 --> 00:11:39.480
brand celebration. We can celebrate brands. Uh yeah. So my really
162
00:11:39.600 --> 00:11:46.159
quick thought on this is that it's
basically the Sphere, only it's human shape.
163
00:11:46.720 --> 00:11:50.840
Yeah, only it's human shaped,
right, And that's exactly what we
164
00:11:50.879 --> 00:11:56.320
saw with the sphere really, because
even the stranger things that I mean in
165
00:11:56.320 --> 00:12:01.799
some cases there are actual ads which
are terrible taste in my opinion, but
166
00:12:01.399 --> 00:12:05.240
just projected on there. But you
know, all of the other you know,
167
00:12:05.960 --> 00:12:09.840
the stranger things when it was before
that came out and using it in
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00:12:09.919 --> 00:12:13.759
concerts and just there's all I mean. It's really I think the only thing
169
00:12:13.799 --> 00:12:18.960
that might make this different, you
know, side concept wise, it's very
170
00:12:18.000 --> 00:12:26.000
similar, but in terms of again
the immersive or the individualization in that if
171
00:12:26.039 --> 00:12:30.759
you can project your license onto it, that is that that kind of like
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00:12:30.919 --> 00:12:35.000
individualization, personalization type of piece of
the experience, you know, is something
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that you can't do on this well, not yet on this year, but
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I'm sure eventually you can so well. And what I think, what I
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think is interesting about this is so
this isn't if I'm not mistaken, this
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is an Irish company that has has
started doing this and company yeah yeah,
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And so this is not and this
is not the only place that the Giant
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will appear. This is the first
to get a really major PR boost and
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to my knowledge, the first to
do an actual permanent installation of it.
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There are other versions of this that
are being developed that will show up at
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different locations, again as sort of
a quote unquote pop up with the Giant
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experience. The thing that I think
is interesting about this is anytime you're talking
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about retail tainment, because remember this
is in a mall. Anytime you're talking
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about retail tainment. The goal is
to keep people there longer, because the
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longer they stay, the more likely
it is that they'll remember, oh,
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I got to pick up this,
or oh that reminds me I should go
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see this. So it is it
is a perfect opportunity to create something that
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guests can't really see anywhere else.
So instead of so instead of going to
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their local mall, they may drive
twenty minutes thirty minutes further, or if
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they happen to be in town,
it becomes then an attraction to go to
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the mall, which this mall already
is, but it's yet another reason to
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go. And it's it's funny because
when they talk about, you know,
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the giants, that this will become
one of them. Is like a gigantic
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a gigantic version of Arnold Schwartzenegger,
you know, people recognizable characters that will
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will talk to you as a five
story version of themselves. If you're still
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having trouble visualizing what it is,
think of it as a giant JumboTron wrapped
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around a five foot tall statue.
When it says animated, I think we
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need to clarify that as well from
what I've seen in because I've only seen
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concept animations of this as opposed to
actual footage of it in operation. But
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from what I've seen in the concept
animation, the head has limited movement at
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the neck, it's not multiple joints, and the arms basically move up and
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down from the shoulder and perhaps from
the elbow, but I've not seen that
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yet. So again, like we
talked about last week, the difference between
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concept art and actual art or actual
creation here, we'll have to see how
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that turns out. As far as
the I love the term platform for brand
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celebration. I think that's I think
that is a very clever way of someone
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raise for that. Let me tell
yeah, there's there's a PR person right
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there who's now starting their own company
just because they came up with that phrase.
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The platform for brand celebration, I
think is interesting. What I'm hoping
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is that because it is such a
creative and unique way of sharing information,
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that they will actually take the time
to create something that is unique and fun
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that utilizes this, this this giant
video statue in a way that is is
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better than well, we've got some
pre produced I mag something or other that
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we're just going to play across its
chest. I'm hoping that it plays with
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the dimensionality of it and that we
see a little bit more artistic and creative
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use because quite honestly, I think
that will help people from doing a little
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bit of eye rolling. When Nike
or Microsoft or whomever Apple decides to advertise
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on it. It needs to be
cool, Yeah, it needs to be
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cool. So I'm hoping that that
that kind of execution works out well.
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This is so again we always have
to feel like, whylet's I preface everything
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by saying like, concept versus reality. I think the concept of this is
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very smart and even down to the
brand platform blah blah whatever. I mean,
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even in its simplest fashion, you
could have the giants where you know,
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then they're wearing Nike shoes, you
know, or you could have them
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wearing apparel from somebody. You can
have them with an Apple shirts, you
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know. It's I think like it
can be easy. It can scale easily
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up to complicated. Do a whole
custom show, right, which that's important,
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and the whole experience. You know, you're creating something truly remarkable that
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people want to come to see.
So you've captured attention and that's what really
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sells advertising is attention. No matter
how you slice it. So if it's
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going to get attention, it's going
to be good for advertisers. And you
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found a way to be able to
incorporate it from a scale where it's not
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very noticeable, like the type of
clothes they're wearing, up to a full
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commercial. So I think I think
that scalability and then also having it having
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people be able to pay to learn
more and have the extra experience and blah
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blah blah blah. Like there's there's
a lot of revenue streams in this.
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So I think that conceptually it's an
excellent concept for all those elements, and
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once it gets established, I think
one of the things that would be super
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cool is if they were to incorporate
RFID technology and then do you know light
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up ones that contribute to the show
that reinforce so that you could have the
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statue make a movement and then it
would send sparkles out through the light up
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ones and the surrounding. I mean, there's all kinds of opportunities here.
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It is. It is a big
thing that is cool in and of itself,
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but can then be as Philip was
saying, can then be scaled up
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or ramped up to become a full
show. I'm just yeah, I We'll
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just see, you know, We'll
have to see what it tends. Because
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again, you know how I think
a lot of this, you know,
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with the sphere on the outside,
people like the sphere works best looking at
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the outside when you're really far away, because up close, you know,
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the resolution is very low. So
I'm just curious to see what the reality
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is going to be. Are you
going to be able to actually is it
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going to be detailed enough so that
you can actually make out It's going to
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be like watching a movie where you
can see the details enough that it,
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you know, looks that cool and
they're moving like that could be phenomenal,
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or it could be a pixelated mess, right Like Honestly, the it did
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not look good in the concept video, I mean, like the the robot
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void and I was like very and
then the only other thing I'm gonna throw
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in here, I'm sure they're going
to solve this, and I'm just being
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crazy Philip, But my only other
concern would be just the intellectual property kind
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of I mean, if they are
using the likeness of people, you know
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to make all this money, I'm
I'm really hoping that those people are getting
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compensated for that. Well, that's
why I think there's in the in the
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press release they mentioned specific people,
yeah, and them in order in order
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to mention those specific people, they
already have deals penned with them so that
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they can they can do that and
so that they can use it as a
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promotional tool as well. Uh.
The other thing that I think of is
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maintenance. Now, maybe I'm just
getting way too down in the rabbit hole
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here, but the moment one of
those one of those areas goes out,
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yeah, it becomes just it's just
like if you go to if if you
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go to a pixel Christmas tree display
and you've got a block where that it
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just goes you know, it ruins
the whole thing. Are you thinking about
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that time? We will. I
am not thinking about anything. I'm not
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mentioning any specifics, but but if
that happens, it is clear that it
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just sort of up ends the whole
the whole thing, and it's You've got
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to make sure that every single pixel
and every single screen and every single block
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is working the way it's supposed to. And I would imagine that the maintenance
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on this would be the same as
the maintenance on some sort of pixel tree
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or or pixel pixel structure, and
you just need to make sure that that
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is worked into the plan. And
I'm sure it is. So it's outside
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company. Sure, sure, sure
it is. Sure here it is?
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Yeah right, huh all right.
Next up, the Skyride attractioned reopened Friday
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at Bush Gardens Tampa Bay in Florida. The cable Car Experience he gives writer
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as a chance to view the theme
parks attractions, including the Serengetti Plane,
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while ascending to heights of fifty feet
above the ground. A roller coaster called
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Phoenix Rising will debut this year at
the park as well, so you'll be
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able to also see that. The
thing that made this story interesting, though,
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is that the attraction will be five
dollars for guests, although Tampa Bay
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Pass members can ride for free.
Hmm. Yeah, this so this is
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interesting and it's not something it's not
something completely foreign to the the well.
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I can't I can't call them SeaWorld
Parks and Entertainment Park Seawold Parks and Entertainment
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Parks anymore. It's now United Parks
and Resorts, Is that correct? I
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think that's all. Look at it. Yeah, there's there's a new there's
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a new name. There's a new
name for the for the parent company,
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but Bush Gardens and SeaWorld will still
be called Bush Gardens and SeaWorld anyway.
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This is not new for what what
used to be called Bush Entertainment Corporation,
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because the SeaWorld Park in Orlando,
for example, had a skytrek tower.
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Basically that was an up charge,
and so I think this is an opportunity
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for them to look into the possibility
of doing this. Now we'll see how
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local residents react to all of a
sudden being charged for something that used to
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be included with the park admission,
although at the same time the local residents
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may be the pass holders. I
don't know. I'm curious is this going
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to be. And the interesting thing
about it is, if you know the
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park at all, the skyride is
actually or was actually used as a form
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of transportation to get from one side
of the park to the other. So
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in digging a little bit deeper into
this story, I found out that it's
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actually five dollars to go in one
direction and five dollars to go back in
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the other direction, So it's not
a round trip. It takes you from
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the front of the park basically to
the back of the park. And I
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will say though that as someone who
worked I actually worked in the park when
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it was it was running as an
attraction that was just included. I'm glad
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it's coming back because it does give
an incredible view of the vault of the
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Serengetti planes. It gives it will
give an incredible view of not one,
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but two of the major roller coasters
there, and it's it's interesting, I'm
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guessing, and this is just speculation
on my part, but I'm guessing that
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the reason for the up charge is
it is as far as attractions go,
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it is a very labor intensive attraction
because loading unloading there is also a turnpoint
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that requires additional staffing. So I
think they had to figure out how do
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we justify reopening it and bringing on
that additional staff to make it work and
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then hopefully generate some additional revenue over
and above. But I think the reason
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that I think it's important we include
this in this particular show is is bringing
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back or even all of a sudden
charging for an attraction that already exists a
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viable revenue stream. You know the
fact that it's been gone, I think
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helps. The fact that it hasn't
been in operation for quite some time helps.
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So it's coming back fresh and people
are like, oh yeah, I
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love that. As a wait I
have to pay for it's just five bucks,
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Okay, So I think it's gonna
be I think it's going to be
327
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fine. But I'm very curious to
watch this and then I'm curious to see
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what other things all inclusive parks are
going to try to get up charges for.
329
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Yeah. Well, the people that
would complain about it are going to
330
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get it for free. Yeah,
I mean, because they're going to be
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It's kind of like that we talked
about this too, but the concept of
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theme park memory, right where at
some point people are going to forget that
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Disneyland didn't have reservations, right,
I mean, I mean there's kind of
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like you kind of you train people
in a way, and I think that
335
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time works for the parks in that
way. And I think, yeah,
336
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the people who are like this has
been close for like for three years,
337
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I mean think four years, and
people are gonna like the people that are
338
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going to remember are going to be
the pass holders and they're gonna get it
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for free. So yep, they're
not going to complain. And you know,
340
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as you say, as you say, theme park memory, and it's
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it's interesting though, because you've also
heard me say for many, many years
342
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everything is cyclical or everything has a
pendulum effect. So you know, there
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are people who weren't well, don't
remember and weren't even born when Disney had
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the the the E ticket events.
The E ticket rides a B, C,
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D and E ticket ride, so
you pay a small amount to get
346
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in, and then you paid for
each attraction. And usually what you would
347
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do is buy a book of those
tickets. And you know, and anybody
348
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who's listening who's a theme parkoholic has
tried to buy one of those books on
349
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eBay. I know. But if
you can find an unused book of tickets,
350
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you can retire. But so as
you say, it's to me,
351
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it's kind of that pendulum swinging back
going, Well, can we do this?
352
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Can we charge for individual experiences?
And this is a discussion again with
353
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a couple of my clients, and
it has come up in the brainstorming event
354
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brainstorming meetings. Can we charge for
this thing? And if we change how
355
00:26:33.960 --> 00:26:37.079
much do we have to change it
before we can charge for it. So
356
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this is unique, and I think
the change is it's back. I think
357
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that's the big change here at Bush
Gardens. I'm excited because again when I'm
358
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home, I live literally what fifteen
minutes from the park, So I'm looking
359
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forward to going back and writing it
again because I'm a passholder. You get
360
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it for free, get it for
free, Okay, something that no one
361
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will get for free is the this
new Our last story here is The Monster
362
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Makeover Experience has opened at Universal Studios
Orlando. Universal Orlando has opened the Monster
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Makeover Become the Monster Experience at Universal
Studios Florida. Guests can choose from thirty
364
00:27:19.880 --> 00:27:25.240
eight options of different monster makeovers,
which are done by one of Universal's makeup
365
00:27:25.279 --> 00:27:29.039
professionals, the same people that actually
work on the Halloween Horror Nights effects.
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Guests must make a reservation and it
is one hundred and twenty five dollars plus
367
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tax for the full face or sixty
five for the half face. There's a
368
00:27:40.960 --> 00:27:47.319
great video from our friend Kevin Heinbach
over in Orlando about the whole process,
369
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and I will say it looks like
they've done a little bit of work at
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least to make it a more themed
environment. I mean you you you know,
371
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the real it is great. It
is. I think Haunt people would
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be like, ah, that's something
special. But just keep in mind,
373
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you know, we're used to you
know, rubbing elbows with people from face
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off, you know, all the
time. So our our you know,
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it's a little bit different for us. But it looks good. It is
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good. It was. It's the
makeup quality is something you would expect to
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see and a Q line character at
a at a good Haunt. So it
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is high quality. It's very good
detailed work. It does take you know,
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an hour plus a few hours to
do it, and it they've created
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like a themed makeup room, so
you almost you enter into this like a
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Universal Monsters kind of curated a little
cool themed makeup room to have the process
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on, and then you can walk
around the park with it, you know,
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like all day, so just hang
out at the park, do all
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your regular park stuff. So it's
not a new concept. But you know,
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because we've had the bibity body boutigue
obviously and stuff or this could be
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the bibity body booty yeap. That
joke's been made. Yeah yeah, okay,
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I know, but but what you
know, I think It's what's interesting
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to me about it is, again, I'm looking at this and I'm like,
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oh, so they're trying to keep
their makeup artists on full time so
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they don't have to rehire every season. So they're trying to come up with
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a way to pay their salary.
And then maybe that's pessimistic a lot of
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people. I think I think that's
good business. I mean, we've talked
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about staffing challenges for the last two
years, and if you can get your
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makeup artists on and give them full
time, permanent salary. Absolutely, there
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are construction there are construction companies in
uh or theming companies in Orlando that started
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doing Halloween just to keep their their
guys on staff so they wouldn't go work
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for somebody else. So yeah,
absolutely, I think that's I think that's
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part. I think that's part of
it. I think it's recognizing, you
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know, I love to hear that
they actually have a makeup room so that
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it's not it's not just a lap
together thing, because really, you're not
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paying one hundred and twenty five dollars
for the makeup. You're paying one hundred
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and twenty five dollars for the memory
and the experience and the process, and
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you know, it's no different than
the Bipity Boby Boutique, which is again
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made to look really adorable. You
know, it is a full it is
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a full, full out experience that
ends with a makeup job that you can
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then get compliments on throughout the rest
of the day. It's a great brag
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tag. It's a great brag tag
and a perfect revenue general. And I
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will add that there's a few Kevin
mentioned a few things. It's a great
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video, but a few things I
think I kind of agree with him where
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it could be tweaked, where if
they told more of it, they kind
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of like talked more about how the
process, what they're doing relates to Hornites.
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I think it could be a better
tie in, which probably would be
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better other than just kind of the
makeup. You know, we've seen one
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hundred times right as Haunters you're sitting
in the makeup room and just it's like
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therapy soch as whatever you're talking about. I think a more guided discussion would
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be could be more appealing to people
because some people just don't ask questions.
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And then also Dark Universe, I
think this is also a product or like
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a concept test for Dark Universe,
because I could see this doing really well
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there and I would like to I
would actually like to see instead of the
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focus being on horror nights, the
focus being on the history of whatever character
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they've chosen, and more about the
cinematic side, because that really ties back
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into the day brand of the park
and not just specifically the horror night's end.
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But either way, I think all
this stuff can be tweaked, and
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I think you're absolutely right. I
think this is beta testing, but we
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are long past beta testing because we've
been doing this show now for thirty minutes.
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Ah, so it's time to That
was a weak transition anyway, it's
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time for us to go, nonetheless, So thank you once again for joining
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us here at Green Tag Theme Park
in thirty on behalf of Philip with Gantam
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00:31:53.279 --> 00:31:56.839
Lighting and on a Attraction Network and
myself Scott Swinson and with Scott Swinson Creative
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00:31:56.839 --> 00:32:00.440
Development. This as I just said, Green Tag Theme Park in thirty and
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we will see you again next week.
