Halloween is the new 5th Quarter for Attractions

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From our studios in Dallas and Tampa. This is Green Tag Theme Park in

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thirty. I'm Philip, he's Scott
and Scott welcome back for another week.

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And of course getting close to Halloween
time, so we have some Halloween hornings.

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It's getting close to Halloween time for
us, Philip. The rest of

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the world is going. People who
aren't in the hot industry or the theme

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park industry are going Halloween. It's
summer. We're just starting summer. What

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the heck are you talking about Halloween? But yeah, Halloween decorations July fifth,

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so yeah, oh please, you
never take down your Halloween decorations.

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Who are you kidding? So Halloween
horn nights. They had a big announcement

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this week, just said Stranger Things. Of course, it's coming back to

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both coasts and this season will this
year they're gonna look at season four,

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so you're gonna encounter Becna and some
of the scenes from season four. All

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that, the multi night tickets are
now on sale, so you can get

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your frequent fear or your ultimate fear
to each one. So there's two multi

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ticket options in Hollywood and there's four
multi ticket options in Orlando. But I

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thought that the big thing. The
big news in my my take on it,

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was that Halloween Horror Nights in Orlando
has been extended to November fourth,

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which is forty eight show nights.
And we just talked about this whole concept

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of how do you, you know, are we going to extend the Halloween

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season beyond two months? Can you
how do you do that? And here

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we are we have the answer from
Orlando. It will go from September first

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through November. So we're breaking into
November now, the first, the almost

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like the full week of Halloween,
right. But I think a lot of

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that, in fairness, a lot
of that has to do with how how

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the calendar falls. Basically, what
they're doing is they're doing the weekend after

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Halloween, which is which is fine, But to your point, they've also

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extended it so far into the future. You know, we're September one,

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so it's basically it's basically the end
of August and so we're going from the

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end of summer to the beginning of
Christmas season. It's uh, yeah,

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they've they've filled They've filled every possible
date, which I think, you know,

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I think, for me, looking
at it from an industry standpoint,

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the most important thing to think about
there is Halloween makes money. That's why

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they're doing it. If it didn't
make money, they wouldn't extend it to

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forty eight nights, you know.
And I'm not saying Halloween Hornits is being

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greedy. I'm saying Halloween Hornits is
being smart, um in recognizing they have

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built over the years, their their
brand, their audience, and it just

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keeps getting bigger and are longer and
more and more and more and more.

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Now will this expand to something year
around? Who knows, But at this

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point, um, as you say, forty eight days or forty eight nights

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rather, that's that's pretty intense.
Um. You know, Halloween used to

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be one night and now it's a
month and half. Yeah, I think

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tracking how well this goes will again
it'll be a big deal for all of

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us in the industry that do anybody
that does the Halloween event, because of

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course you and I know Scott that
we know plenty of independent attractions that are

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operating November fourth and then November thirteenth
up up to you know, the next

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week, because there's there's even the
Ultimate Haunt Tour or the you know,

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the legendary Haunt tour, which is
the second week in November, and there's

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there's we know that it's been happening, but it's it's another thing entirely for

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the theme parks because again they have
to cycle for Christmas, you know they

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so it's for really that's really the
thing that makes it tight. Um.

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And another data point I think it's
interesting here is I was looking at the

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ticket prices and you can get as
I mentioned, have four options in Orlando

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for the frequent fear ones. So
the third option, which is a Frequent

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Fear Plus, which is most of
the nights, including some of the Fridays

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and whatnot, just not not all
the Saturdays, but includes most of Fridays.

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It does include every Saturday that is
regularly. It's just over three hundred

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dollars for the ticket. But if
you get it with Express every night,

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it is seven hundred dollars. And
the annual pass for Universal that includes both

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parks with Express every day is nine
hundred. So they are almost getting they're

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almost selling, and they sell those
passes. They're almost selling another annual pass

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and that's not the top one.
I mean, you could spend the same

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amount if you got the one to
go every night, all forty eight nights.

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Yeah, it's it's yeah. People
I think forget when and it's the

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same thing. Yeah, when I
think they forget that when they're going to

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a theme park haunt attraction. In
most cases, there are some there are

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some idio idiosyncratic exceptions, but in
most cases you're you're getting the whole park

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plus the Halloween stuff. In most
cases, not all cases, but in

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most cases you're getting the opportunity to
ride all the big attractions plus all the

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Halloween stuff. So you know,
when people say, gosh, why is

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it, why are separate tickets for
Halloween events comparable to the tickets for going

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to the daytime, it's because you're
getting all the daytime product plus all of

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the Halloween product, or the majority
of I know there there are parks that

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don't do everything they do during the
day and most children's areas closed down,

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but which is fine. But it
so it actually makes a ton of sense

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to me, and the fact that
it is a confined, finite time where

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you know you've got well less and
less finite, but yeah, you've got

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forty eight nights to go and experience
or less than that. If you can't

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go on certain Saturdays. But and
the other thing that they're using the ticket,

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the multiple tickets to do. And
it's essential in Orlando because I know

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you and I have both been to
this event several times, and in Orlando,

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the main reason they have multiple ticket
products is to help spread out the

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crowds. You know, if they
can if they can create a night where

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if they can drive attendance to a
Tuesday, Wednesday or Thursday, that's great.

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They can't expand attendance on Saturdays,
they can't expand attendance on Fridays.

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They just don't have the bandwidth to
do it. So the only way they

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can continue to make the event grow, which of course is what some of

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the business side is always looking for
with every event, is how do we

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continue it to grow? They can
grow it in only a few, very

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very few ways. They can either
increase the ticket price, they can increase

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the attendance, or they can increase
the in part spend. And then the

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fourth way is to reduce costs,
so you know, in order to make

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that profit margin continue to grow,
which is what of course all boards want

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to see. It's what all chief
financial officers want to see. As if

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there's continued growth. Even though in
most cases they are covering even smaller,

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even smaller theme park and zoo events
and museum events and that sort of thing.

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Their Halloween event covers pretty much their
earnings for their first quarter of the

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following year. It's especially if they
do a separate ticket price. But on

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paper, there are still, you
know, the folks who are looking at

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the business ease of the whole thing, and they want to see growth.

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They want to see continued growth.
So you know, here it sounds like

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they've done. They've picked two of
the things. They've extended the nights and

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tried to direct some of the attendance
to lesser attended nights as opposed to the

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nights that are already at capacity.
Yeah, I think from what you were

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saying, most it seems like Universal
is doing all of those checking all those

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boxes. Um, they may be
cutting budget, but I'm sure we wouldn't

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know, right, Like, it's
not something they're never going to talk about

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that you're you know, you're spending. Yeah, they're never going to say

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that. Yeah, Yeah, they're
never gonna say that. But they have

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been in you know, part of
the announcement has been they each they kind

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of been announcing the house by house. Each time they announce a house,

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there's been a whole new merchandise push
that corresponds with it, which is to

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what you're saying. You know,
they're they're really pushing that, And just

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to me, I'm thinking about now, it is two full months of doubling

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their inventory, right because you know, I think Park only has a limited

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amount inventory. Your inventory is your
days they are open. That's it.

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You can't get more inventory than that
unless you can magically create extra days,

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which is exactly what they have done. They have created two extra months of

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inventory with prices that are comparable to
their daytime admission, you know, which

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is like, which is a hard
thing to do. And then when you

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add on top of that that they've
added all of this food festival in this

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merch festival. I mean, you
know, yeah, like you said,

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they're they're making up a whole quarter
of revenue in these two months. Like

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in addition to the regular theme part
day. Anybody who's who's listened to any

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of either this show or or any
of the other podcasts that I've been on,

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you've you've heard me use the phrase
thirteenth month. Um, Now I

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think it's the fifth quarter. Um, so it's Halloween events are no longer

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the thirteenth month of of income.
I think in many cases they have become

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the fifth quarter of the year.
And and I think that's wonderful. Um

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I'm glad to see that, so
U And I would I would go so

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far as to say, based on
the knowledge that I have for a couple

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of different clients, and this is
anecdotal, this is not this is not

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hard fact, but I would say
that Halloween is more so that than Christmas.

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Although um, more and more of
my clients are trying to figure out

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how do we parlay Halloween into Christmas
and and just keep the seasonal festivals going

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so that they can they can be
more efficient, so they can transition more

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quickly, and so that they can
cross utilize a lot of the infrastructure to

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go from from Halloween into Christmas,
because they're recognizing this is, as you

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say, a way to double dip
on a day. Yeah. Yeah,

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And I just want to two more
things I wanted to add in just just

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give people things to think about.
One is that it doesn't work this way

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everywhere. Of course they've talked about
this before, but it's a good reminder

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that, for instance, Universal Studios
Japan, it is included. Halloween riience

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is included in your regular day,
so they are they're not They're not double

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dipping because it's a cultural thing,
right, so not every It's kind of

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like in America, we have done
an excellent job of a training of the

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guests to expect to have to pay
for Halloween, but a lot of places

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it is included. And even back
in the day, you know, kind

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of like the the Halloween parade used
to be included at Disney. I mean,

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there's been some shifting. And the
second thing I want to bring up

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is a follow up to last week. The ticket sales were just as insane

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for Keiboogie Bash in California. When
they went on sale, they sold out.

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So basically what happened is I think
if you didn't get in the if

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you weren't in the queue right at
nine you probably did not get tickets,

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is what I've gathered. Even though
people got in line at nine am and

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waited up to ten hours to be
told that the tickets were sold out,

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they I mean, because everyone rushed
into that line. They just sat there

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and waited for people to complete their
purchases and then go out and so,

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um, it was overall it was
a pretty bad experience. I did some

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I did some super anecdotal, but
you know, I did polls with my

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audience on Instagram to see how it
worked out, and from what I've gathered

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the results, it's more people waited
and failed to get tickets than got tickets.

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So it you know, it just
kind of there's it was a bad

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experience. No matter how you slice
it, it was a terrible experience.

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I think even people who got the
tickets, you know, it's not it's

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not a fun thing to have to
sit in front of the internet browser for

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eight hours to get tickets. Um. So it's so all that aside.

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Um, of course, there are
scalpers as always. You know, there

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are people selling them on eBay and
the going prices four hundred to five hundred

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dollars tickets for the tickets resales on
eBay. So just two things to think

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about when we're talking about these events. Well and and again, I there's

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really only one way to counteract that, and that is stop buying tickets,

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which I don't think is going to
happen. So I also think it's important

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to recognize you know, you say, you just to kind of tag onto

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your culturally your cultural differences. Um. That's also the reason there are four

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ticket products for Orlando and two for
California for Universal, because they they're there's

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different demands, there's different expectations Florida. The Floridians because it is such a

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tour especially Orlando, because it is
such a tourism mecca, they do not

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respond well to sold out. They
don't like that. Yes, so in

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California, actually in other places in
the country, sold out is not necessarily

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a bad thing. Actually, it
shows that they are controlling capacity to a

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certain to some extent, To some
extent, I don't know whether it's exactly

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what the guests would like, but
it shows their controlling capacity, and it

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shows that there is a value,
or at least, at the very least

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a perceived value of being able to
attend this event in Florida. That was

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always fought, has always been fought
as long as I've been working here,

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which is, oh my gosh,
almost in this market. I've been in

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this market it almost thirty years,
and it's it's always been we can't,

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oh no, we can't sell out. We got to just extend more product

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and find more ways to include people, and like, there's nothing wrong with

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selling out. Selling out just means
next year we can raise our prices.

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You know. Yeah yeah, well
well okay, um, next up.

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I guess definitely devetails into what we
were saying about the selling out and the

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decision process around that. Right,
Disney has extended Bob Iger's contract through twenty

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twenty six. Shocker, I think, said nobody. The company's board directors

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announced the Wednesday that it had extended
Iger's contract through twenty twenty six, two

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years longer than the previous agreement,
to give the executive more time to find

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a successor. The decision by the
board was unanimous. There's some blah blah

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in here. I thought this was
obviously going to be We even talked about

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it, you know, down the
pipeline. I think Scott Eulian said,

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like, really going to get a
successor in time and group, It's probably

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not gonna happen. But one thing
I thought has come out since then there

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has been an analyst firm that has
basically put out a theory, a theory

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that I have been thinking about for
several years. It was interesting to see

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an analyst firm actually put it together, but a theory that what they're really

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doing is preparing Disney for acquisition,
specifically by a company like Apple, and

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that a lot of the moves that
Eiger is doing or will be doing,

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will be to position the IP first, because you're mainly selling the IP,

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but it would be to spin off, like spin off cruises, spin off,

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you know, detach yourself from the
cable as a revenue stream. So

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if you know, if it was
if your revenue came from streaming and from

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the kind of the parks and the
IP, that would be a lot easier

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to acquire than having all these separate
businesses to run. So I'm not sure

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about that, but I definitely think
that, you know, there are plenty

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of companies that have the money.
For sure, Apple has the money,

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and you know, they did just
announce that partnership with the Vision Pro type

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of thing. So I don't know, I don't know, but um I

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think either way, I think Iger's
it's not a surprise, and I do

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think that we're going to see more
of exactly what he's been doing, which

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is focusing on the IP and hopefully
bringing back more live entertainment but um,

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positioning the IP again is a forefront
because again you can't come you know,

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you can't compete with the tech companies
and trying to make new tech. So

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just tell good stories and they'll come
to you anyway. Yeah, I mean,

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yeah, that makes that makes total
sense to me. I will say

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almost And I'm going to preface this
by saying I'm only I'm only partially facetious.

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The only downside I can see to
this is it means that Iger will

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not be running for president. Um, just saying so many people have asked

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them about that. Actually, I
know Poily being like, oh like okay,

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okay, yeah, yeah, it's
and it's not that he doesn't have

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name recognition. It's not that the
U doesn't have the qualifications. Um,

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he's probably smarter than wetting the job
right now. Um, well yeah,

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twenty twenty eight, twenty twenty eight, here we go, Here we go.

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We should start, we should get
our we should get get ig Iger

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for president or twenty twenty eight T
shirts made up. Now start selling them.

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They have to be a thing already. Well, they will be now

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by any of our listeners because they're
really smart, and we'll get get at

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the jump on the on the whole
thing. So yeah, you're welcome.

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Okay, uh well, um yeah, any other scott a thought Scott on,

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I mean I kind of feel like
it it's news, but not news

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in a way like we were like, yeah, I mean, what else

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is going to happen that clearly he
hasn't he had made any progress. Well

241
00:17:45.319 --> 00:17:49.440
again, get in place. As
as we've talked about, it is a

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multi tentacled critter that he has to
kind of rain in and get back to,

243
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you know, broken record Scott here
Um. He has to figure out

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figure out what is the north star
and how can the how can the company

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um get back in line with all
of its many many, many, many

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many corporations, companies, side companies, partnerships, IP, acquisitions, etcetera,

247
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etcetera, etcetera. And Iger seems
to be the guy to do it.

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But I think it's important to recognize
that at least I would say at

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least fifty percent of his time needs
to be figured. It needs to be

250
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focused on how do I get somebody
in there by twenty six because you know,

251
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we think, oh this is a
huge extension. He's got gobs of

252
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time, but to find somebody and
perhaps even groom somebody who could who could

253
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take this over. That would be
the smart thing to do, in my

254
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opinion, is to bring someone in
with a succession plan. Um, yeah,

255
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just so they're not coming in cold. But I don't know. Yeah,

256
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yeah, well, well we'll watch
it. But you know, no,

257
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I guess no surprise. Um news, that isn't news right now,

258
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right well, I mean it's it's
still news, it's just not surprising.

259
00:19:04.240 --> 00:19:07.799
Yeah. Okay, Well, so
we have a see if we can get

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through two more stories that are both
again relating to IP and the themes we've

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been talking about recently gaming IP and
how important those things are. The first

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is that the first the world's first
Angry Birds retail cafe is opening in Queens,

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s CG America's partner with Angry Birds
creator to launch one of the world's

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popular game franchises into an engaging and
interactive retail cafe in Queens. The new

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interactive cafe and retail destination combines in
person and on screen thrills, making for

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a unique adventure designed for both individuals
and families alike. The thirty three hundred

267
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square foot that's not very big.
It's adorned with modern decor and features a

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collection of instagrammable New York City themed
statue installations outside of the entrance, an

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eye catching mural graphics, and a
Biber counter hops and flooring resembling dessert sprinkles.

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Uh So, so basically there's themed. It's just it's just it's a

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themed ingrids. I mean it's good, it is good, But in terms

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of the themed entertainment world, I
think it's pretty standard, right. It's

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it's a themed cafe, there's seemed
food. What it's like you wouldn't see

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inside of the mining cafe that just
opened a Universal. But I think that's

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precisely what makes it interesting, right, is that this is a gaming I

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p that's happening in the middle of
Queens. It's just a standalone thing.

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And it's also exactly what Universal has
been talking about right when they rebranded to

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Destinations, and this is a type
of building in construction that they see doing

279
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more of. And of course,
as we have talked about, there are

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many more gamers in the world than
there are theme park enthusiasts well, and

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I think that I honestly think that
this is the next logical step for the

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themed entertainment industry. Um, you
know, instead of instead of building.

283
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And it's something that Disney tried with
disney Quest years ago, but but we

284
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weren't ready for it then. Um. And I don't know whether Disney Quest

285
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was the right the right product.
But that said, it's let's not let's

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not get these ips only when guests
travel um five hundred seven hundred one thousand

287
00:21:15.480 --> 00:21:19.960
miles for a weekend or a one
week vacation stay. Let's see what we

288
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can do as far as getting them
to them in their own hometowns, in

289
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their own home cities, in smaller
um, smaller bite size digestible chunks.

290
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Um. You know, we uh, we've talked about We've talked about finding

291
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ways to make brick and mortar organizations
more interesting. You know, we've talked

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about the themed the themed retail world
the themed retail and culinary worlds. And

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this is just another example of that. I mean, this is just a

294
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reason to go. It's it's it's
what Chucky Cheese started a long time ago,

295
00:22:00.640 --> 00:22:03.640
you know, it taken to a
whole new, whole new level and

296
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with a whole new IP and a
certainly more popular IPU and an IP with

297
00:22:08.640 --> 00:22:15.440
significantly greater legs. But it's it's
a way to fill the spaces that are

298
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being abandoned by brick and mortar retail
stores because they can't afford to keep them

299
00:22:22.119 --> 00:22:25.960
or they don't see any reason to
keep them. And with culinary you know,

300
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there are still fewer and fewer restaurants
because we've got things like you know,

301
00:22:32.160 --> 00:22:37.440
door Dash and Uber Eats, and
there has to be a reason other

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00:22:37.480 --> 00:22:40.640
than food to go to a restaurant. There has to be a reason other

303
00:22:40.640 --> 00:22:42.480
than to purchase something to go to
a store. And I think this is

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00:22:42.519 --> 00:22:49.359
just the next the next logical move. Um. I don't think I really

305
00:22:49.400 --> 00:22:53.359
don't think that them things like this
are anything new. Rainforest Cafe has been

306
00:22:53.359 --> 00:22:57.839
around for a long time. Um, it's it's just taking it to a

307
00:22:57.920 --> 00:23:04.880
recognizable um, a recognizable I P. You know there's there's Harry Potter pop

308
00:23:04.920 --> 00:23:10.559
ups all over the world now.
Um, So Angry Birds going into the

309
00:23:10.599 --> 00:23:15.799
gaming world makes total sense, total
sense. What do is something people want?

310
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What is something that people are dedicated
to? What is something that is

311
00:23:18.440 --> 00:23:23.519
multi generational? Um? This ticks
all those boxes, you know. Angry

312
00:23:23.519 --> 00:23:29.559
Birds, Yeah, appeals to kids
and adults, So go as a family.

313
00:23:29.839 --> 00:23:36.880
Yeah, I actually, um will
go into maybe our next story here.

314
00:23:37.960 --> 00:23:40.960
Well, that's my point five.
I was gonna say, I agree

315
00:23:41.000 --> 00:23:45.400
with that entirely, wholeheartedly. And
I actually think that this is not going

316
00:23:45.440 --> 00:23:51.119
to be the end point of the
evolution of this because I think, as

317
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I said previously, with the launch
of the Super Mario A World, I

318
00:23:55.680 --> 00:24:00.640
think that really is much closer because
I think that again, when you think

319
00:24:00.640 --> 00:24:04.440
about what is the IP if the
IP especially as a gaming thing, it's

320
00:24:04.480 --> 00:24:07.359
like, what is the role of
a guest? And I think the reason

321
00:24:07.440 --> 00:24:11.319
that guests enjoy playing the game is
because they have a role. They have

322
00:24:11.319 --> 00:24:12.720
a challenge, they have things to
do, they have a mission, there

323
00:24:12.759 --> 00:24:15.480
are consequences, you know, they
have all these things we've been talking about

324
00:24:15.519 --> 00:24:18.359
trying to create in real life,
right But and I think that's you know,

325
00:24:18.440 --> 00:24:22.000
that's why gamers are gamers, right
the part, Fans and gamers are

326
00:24:22.000 --> 00:24:25.480
not always the same people, and
gamers like those elements. And I think

327
00:24:25.599 --> 00:24:29.160
Super Mario is a great test case, you know, like a sandbox for

328
00:24:29.279 --> 00:24:33.240
that, you know, can we
create a physical environment where you can engage

329
00:24:33.480 --> 00:24:36.920
in the same way and have the
same objectives as the game? And I

330
00:24:36.960 --> 00:24:41.799
think that really is going to be
more the end point for these for these

331
00:24:41.839 --> 00:24:45.480
specifically these gaming type of ips.
I think that, you know, because

332
00:24:45.519 --> 00:24:48.119
a cafe is fine, but again, I think it's gonna have the same

333
00:24:48.400 --> 00:24:52.119
the same problems. You know that
that like rainforests and all these things covers.

334
00:24:52.160 --> 00:24:56.960
You know, you're not really engaging
with it, you know. I

335
00:24:56.960 --> 00:25:00.960
mean that like like Hasbro, you
know that we talked about last week.

336
00:25:00.000 --> 00:25:03.440
They said they a new way to
engage with these things. Well, but

337
00:25:03.519 --> 00:25:07.799
like you know, I mean,
you want to be able to play with

338
00:25:07.839 --> 00:25:11.200
Barbie but in a different way,
you know. Or you want to be

339
00:25:11.240 --> 00:25:15.119
able to play with your cars,
but you know, in a different And

340
00:25:15.319 --> 00:25:21.319
I think that's that's what's missing here. You can't really you can't really play

341
00:25:21.359 --> 00:25:23.440
angry, but you know what I
mean, Like it's it's still missing that

342
00:25:23.559 --> 00:25:29.319
that little that story through line.
And I think I think when we get

343
00:25:29.359 --> 00:25:33.400
there, I think that's going to
be the key is extending those brands into

344
00:25:34.119 --> 00:25:37.720
real life, whether it's with the
mix of are or whether it's with the

345
00:25:37.759 --> 00:25:40.720
interactibles or whatever. I think that's
so I think it's missing that step.

346
00:25:40.759 --> 00:25:42.240
I think that we will get there. I think so we'll see this evolution

347
00:25:42.240 --> 00:25:45.519
with brands. I just think to
your previous point, it's a lot for

348
00:25:45.559 --> 00:25:48.680
them. Yeah, well, and
like it's a lot for them. Yeah.

349
00:25:48.759 --> 00:25:52.559
Like we've said, it really has
to do with with and we've said

350
00:25:52.559 --> 00:25:55.720
this about a lot of a lot
of new products that have been coming that

351
00:25:55.759 --> 00:25:59.000
we've been talking about on the show. It really comes down to what is

352
00:25:59.039 --> 00:26:03.000
the installation, what is the execution, what does that look like? And

353
00:26:03.119 --> 00:26:04.680
how well is it done? You
know some of the things that they point

354
00:26:04.720 --> 00:26:11.480
out here. Um Additional unique Angry
Bird themed elements include nest like wicker and

355
00:26:11.599 --> 00:26:15.799
hanging chairs, bird paradise graphics,
wall coverings, and tropical plants on the

356
00:26:15.799 --> 00:26:22.680
shelving units where hatchlings and baby birds
wander around. None of this is interactive.

357
00:26:25.119 --> 00:26:27.319
That is all decorrect. It's all
passive. Yeah, it's all passive,

358
00:26:27.359 --> 00:26:30.000
and it's all exactly exactly that.
That's what I'm That's what I'm trying

359
00:26:30.039 --> 00:26:33.440
to say. You've got exactly right. It's all decor. It's cute decor,

360
00:26:33.599 --> 00:26:37.039
but that doesn't that's not the same
at you know what I mean,

361
00:26:37.079 --> 00:26:41.680
Like it's not all this even the
same like genre, like when people are

362
00:26:41.680 --> 00:26:48.119
playing Anger Birds, it's you know
they're doing the activity right, just creating

363
00:26:48.160 --> 00:26:51.160
decor that matches that. It's not
the same thing. I would love to

364
00:26:51.160 --> 00:26:52.400
see, for example, for something
like this, I would love to see,

365
00:26:52.920 --> 00:26:56.599
Um, you know with the kid's
meal. Uh, you your dessert

366
00:26:56.680 --> 00:27:00.880
is based on how how you do
in a game. You really want to

367
00:27:00.960 --> 00:27:06.240
you really want to gamify your dining
experience. UM, make it so that

368
00:27:06.519 --> 00:27:08.839
if you get above a certain point, you get a free dessert. Put

369
00:27:08.839 --> 00:27:14.079
your put your money where your mouth
is. Bridge that gap between gaming and

370
00:27:14.240 --> 00:27:18.480
dining so that you you have that
that overlap. So it truly is an

371
00:27:18.519 --> 00:27:22.559
immersive dining experience. Now I realize
that there are guests out there. I

372
00:27:22.880 --> 00:27:26.440
hate to pick on anyone named Karen, but there are guests out there who

373
00:27:27.039 --> 00:27:30.720
would complain, well, we we're
here, we paid for the kids meal,

374
00:27:30.720 --> 00:27:34.480
but we my child didn't win,
so we didn't get the free dessert.

375
00:27:34.519 --> 00:27:41.680
And they're all up in arms.
Um okay, So maybe that's maybe

376
00:27:41.680 --> 00:27:45.640
that's another challenge that has to overcome. Maybe we have to figure out you

377
00:27:45.640 --> 00:27:49.960
know, it's it's but it's gaming. I mean, gaming is is you

378
00:27:49.960 --> 00:27:55.079
you come back and you you know, you get better and you continue to

379
00:27:55.519 --> 00:28:00.519
and what's really interesting is in something
like Angry Birds, if your gaming experience

380
00:28:00.599 --> 00:28:06.720
in the cafe led you to some
sort of physical reward, it starts to

381
00:28:06.799 --> 00:28:11.839
reward those people who are most addicted
to the the IP to begin with.

382
00:28:12.000 --> 00:28:17.279
Yeah, it's a super fans play
right basically, right, Yeah, and

383
00:28:17.559 --> 00:28:23.400
it encourages people to go back and
engage with the game outside of the cafe

384
00:28:23.440 --> 00:28:26.839
experience as well. You know,
one of the things when we were within

385
00:28:26.920 --> 00:28:32.519
many cases, when I'm talking to
um, either clients or previous employers,

386
00:28:32.680 --> 00:28:34.960
and we're look, when we're talking
to sponsors, sometimes you have to ask,

387
00:28:36.039 --> 00:28:38.240
what does the sponsor want? Well, I'm going to go back and

388
00:28:38.279 --> 00:28:41.960
say what does the IP holder want? The IP holder wants people to go

389
00:28:42.039 --> 00:28:48.720
back and play Angry Birds more and
invest and invest in the the upgrades and

390
00:28:48.759 --> 00:28:51.359
invest in the you know this,
this and this, and the only way

391
00:28:51.400 --> 00:28:52.680
to do that is to get them
to play more. Well, if you

392
00:28:52.759 --> 00:28:56.039
make that part of the restaurant experience, then it creates a win win scenario.

393
00:28:56.359 --> 00:29:02.519
You are actually making an immersive,
interactive exparience where people can dine that

394
00:29:02.599 --> 00:29:07.079
helps the overall IP. So,
you know, UM, I'm hoping it's

395
00:29:07.119 --> 00:29:11.160
not just decore. I'm hoping it's
not just instagramable statues. But well,

396
00:29:11.200 --> 00:29:15.000
we'll see. I mean it is
that there are pictures we'll put in the

397
00:29:15.000 --> 00:29:18.000
show notes. I mean there's a
whole it's already open, so you can

398
00:29:18.319 --> 00:29:21.759
yeah, yeah, you can look
at it. But yeah, but I

399
00:29:21.759 --> 00:29:22.839
guess, I guess my point is
when I say we'll see, we'll see

400
00:29:22.880 --> 00:29:30.640
if that's enough, Well, um, I think yeah, I think for

401
00:29:30.799 --> 00:29:36.920
now in the short term, just
because this concept to to these licensing people,

402
00:29:36.960 --> 00:29:40.799
this concept is new, right,
But I think at some point,

403
00:29:40.839 --> 00:29:44.559
you know, again look at Universal
and leading leading the development out there.

404
00:29:44.559 --> 00:29:48.160
I think it is going to come
down to that point of like basically right

405
00:29:48.160 --> 00:29:52.519
now, it's like they go into
the cafe. It makes them feel nostalgic,

406
00:29:52.559 --> 00:29:55.319
so it triggers them to think about
It's just like marketing. You know

407
00:29:55.359 --> 00:29:57.720
that you're just you see it in
life, so you think about the mobile

408
00:29:57.799 --> 00:30:02.160
version, right, But that's to
your point, that's not as sticky as

409
00:30:02.240 --> 00:30:06.160
getting them to do something that's the
same genre. Even even you know,

410
00:30:06.519 --> 00:30:08.319
even if they could only order certain
things with a certain high score or there

411
00:30:08.400 --> 00:30:11.599
is many unlocks, I mean,
gamifying it, you know, just like

412
00:30:12.039 --> 00:30:15.680
yeah, you can you get a
special table based on where you get in

413
00:30:15.680 --> 00:30:18.880
your in your ranking, you get
it. Yeah, yeah, yeah,

414
00:30:18.960 --> 00:30:22.559
yeah yeah. There's so many ideas. If anyone uses these, please pay

415
00:30:22.599 --> 00:30:26.079
us a royalty. Yeah, or
just hire me for a future project.

416
00:30:26.240 --> 00:30:30.680
I'm good. I'm good either way. Unfortunately, you know, Philip did

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00:30:30.680 --> 00:30:34.240
say that there were two more stories. Unfortunately we are out of time.

418
00:30:34.759 --> 00:30:38.839
So because we started rambling on the
one story and putting out their great ideas

419
00:30:38.880 --> 00:30:44.559
for people to uh to go ahead
and implement, so angry Birds people make

420
00:30:44.599 --> 00:30:48.680
that happen. But as far as
as far as this show goes, as

421
00:30:48.680 --> 00:30:52.160
far as our ip goes, we
claim to be theme Park in thirty.

422
00:30:52.200 --> 00:30:53.839
We usually go over, but we
claim to be theme Park in thirty,

423
00:30:53.880 --> 00:30:56.839
so I want to stick as close
to our brand as possible. So this

424
00:30:56.920 --> 00:31:00.319
is the end of this week's show. So on behalf of Phi Lip and

425
00:31:00.319 --> 00:31:03.480
myself Scott Swenson. Uh. This
is Green Tag theme Park in thirty and

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00:31:03.559 --> 00:31:04.920
we will see you next week.