Halloween Horror Nights Hollywood Opens; D23 Announcements

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From our studios in Los Angeles and
Tampa. This is Green Tag Theme Park

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and thirty. I am joined as
always by my glorious co host, Scott

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Swinson of Scott Swinson Created Development.
We are here, We are both alive,

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and we hope that our listeners are
also alive and surviving the Halloween season.

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I know this is business. This
is the busy season for everybody in

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our collective industry. Yeah. They
either they either just opened. They either

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just opened or in the last the
last sprint to try to get things and

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then next week they will be working
on Christmas if they are already. Yeah,

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the majority of what I'm working on
now, I actually I've actually got

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clients who now have me design Halloween
so that it can change over to Christmas

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quickly, so we work on them
both simultaneously. I don't even call it

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Halloween season and Christmas season anymore.
It's now the fourth quarter holiday holidays.

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We just called them the holidays.
We watched them all together. Yeah,

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oh gosh, yep. Well,
on that note, Halloween Horror Nights has

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opened in Hollywood, and I was
there as invited media for the opening night

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for media night, and I don't
want to you know, go too much

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into it. I mean, you
know, we have videos pop out,

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you know, if you are curious
about what it looks like, you can

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you can certainly find videos. There's
plenty of videos. I just wanted to

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highlight three things. I think they're
the most interesting for at least for our

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our audience. And the first is
that the mazes are very different, even

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the IP mazes are very different.
And that was not the case in the

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past. You know, they've been
they've been more it's more like they've followed

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the same show beats you know,
in the past. And it's not like

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that the beats are entirely different,
but the scenes are are different. I

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was I think I was pleasantly surprised
to see that they were different in them,

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especially once like the Last of Us, where it's still based on the

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game and it's still Ellie and Joel
who are going through the Pittsburgh area.

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But in Orlando, they focus more
on the two story sets, right because

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they have the space, they focus
more on let's let's bring to life some

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of these big scenes. They have
the car crashing in to the subway area

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and you know, they have this
big things. But in Hollywood, It

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starts off where they have Joel and
Ellie outside and Ellie is just telling terribly

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corny mushroom jokes to Joel as you
are as you are entering, and they're

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you know, the actors are just
telling terrible jokes because it's that's part of

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the game, is her, like, you know, doing making jokes and

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just relieving the tension type of thing. And then it's more where you can

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see the story, like you hear
the jokes. Then you walk in and

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they found it. They find a
dead body and they're like, this person

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wasn't infected and they're like, wait, it must be hunters, and then

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you see the Hunters. So it's
really more i'd say, more actors,

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more story, which seems more Hollywood
versus you know, Orlando that has the

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sets. And it just got me
thinking that it seems like it seems like

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just from my like one night visit
and look at these two, that the

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parks are are leaning a little bit
more into their assets. Like we've always

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talked about that how people, you
know, people in our industry know,

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but the public doesn't really realize that
the set up in Orlando gives you the

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ability to make two story sets because
you can build all year, but you

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have the talent pool in Hollywood,
especially right now with the actor strike,

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and especially because the actors can't promote
anything that is from a studio, which

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is why they're so which is why
they're always mentioning the video game. And

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it's not based on the HBO movie. It's based on the It's based on

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the video game. So I think
they kind of seemed to me to lean

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into that where there seemed to be
more more acting scenes and a lot of

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the areas you know, and Chucky, there's a lot of there's dolls that

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are coming out, and there's there's
there's scenes like the vignettes of the movies

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are happening inside these verses versus the
really more reliance on sets and on effects

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that you can build, you know, bigger effects and bigger sets in Orlando.

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So that's what I that was one
of my like my main big takeaway

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well, and that actually kind of
makes sense even even in terms of the

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trends of what's happening in the parks
themselves. I mean, we are on

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this coast having a significant trouble casting
period because the actor's strike you know,

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has not has not affected the rest
of the country the way it's affected California.

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It perhaps New York, but you
know, here in Orlando, it

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hasn't affected it at all, and
we still have a limited talent pool,

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and we still have an ever growing
amount of seasonal events that need to be

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cast. So you know, relying
on and the fact that a giant soud

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stage, you know, you say
you can build year round, which is

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not one hundred percent accurate in Orlando, because those sound stages do get rented

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out and the parks do actually have
to pay the studio for the use of

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that space. So whenever they start
using it, they start paying for it.

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It granted it's coming out of one
pocket going into another, but it

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still has to come out of the
budget for the event. The fact that

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that cost in Orlando for a giant
sound stage is significantly cheaper than the cost

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for a similar sound stage in California. I think that's the real factor.

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It's the fact that you know,
as you say, it's their assets,

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and it's what they can it's what
they can utilize, it's what they can

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pay for and and what they can
find. It's it's much easier obviously in

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California right now to find actors,
and it's much easier in Orlando to find

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space to do you know, over
the top, big stuff. But I'll

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go back even to you know,
when I when I the last time I

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visited, which was over twenty years
ago, the last time I visited her

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nights in Hollywood and in Florida,
and it was significant. It was always

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it's always been more theatrical, theatrical, less cinematic, remarkably so, but

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more theatrical in California and more cinematic
or grand scale in Florida, simply because

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of the size of the space.
You know, it's and to be completely

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honest, back in the debt,
back in the day, I used to

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I significantly enjoyed Hollywood more than I
did Orlando, simply because that's my personal

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preference. I like the more intimate, stronger storytelling than the big giant effects.

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Big giant effects are once you've seen
one or two of them, it's

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great and you're done. And secondly, they all have to be set,

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so it's there's always the pulse and
the weight of oh, something cool is

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about to happen, something cool is
about to happen, Something cool is about

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to happen. Meanwhile, you're getting
the operations people trying to push you through

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the maze because they've overbooked the night, so they're trying to get everybody through.

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So that's why I have a tendency
And again I also come from an

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acting background, so I have a
tendency to like the reliance on actors more

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than the reliance on on giant special
effects. But you're absolutely right, they're

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leaning into they're finally leaning into what
what they have available to them, And

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I think, what's what's driven that
is budget? You know, Yeah,

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yeah, I mean, yeah,
well, you know, I was it's

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like restrictions are the what necessity of
creativity or something? You know, It's

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like it something like that. Yeah, but you put a box around somebody

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and suddenly it's way more creative than
if they could do whatever they want.

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But yeah, it just a I
do think it is very interesting how they

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how they've not even the same scenes
really, which is which is a departure

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from before where they just tried to
take the same each story beat, like

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they took the same beats, the
exact same beats, and they tried to

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put them on both ends and they're
just very different. You know, even

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yeah, they're very different. You
know, the the Joel and Ellie exam

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Bowl, you know in Orlando,
they made a big deal about how the

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there's one scene in that game where
Ellie it's the first time she takes a

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gun and protects Joel, and that
is in the Orlando area because you can

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have the two story thing and she's
there with a she has a big shotgun,

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and they made a big deal about
how she never she always has a

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shotgun behind a curtain, right,
you see the actor doing this behind the

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curtain because they don't want it to
be inside of the guests. They don't

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want her to point out the guests, you know, all that kind of

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stuff. After the what happened in
and sixteen, they made a point of

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talking about that that scene's not in
Hollywood at all, you know, it's

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they're using a different scene entirely to
convey the same the same sentiment, but

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it's a scene that's more intimate.
It's them being in I think it's a

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like a like a locker room or
like a it's a smaller you know,

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a smaller space, you know,
a smaller scene. So they've chosen scenes

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based on like the size of the
scene even to convey you know, same

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thing with stranger things. You know, in the Orlando version, you have

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the the scene where Eddie they're fighting
the bats, and the bats are all

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circling around. There's projections, and
it's this huge scene. I mean there's

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there's bats projected all over twenty feet
in the air and they're all the tacking

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and everything. That's crazy you're walking
through. But in Hollywood, it's that

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simple scene between the two actors where
she has the lantern and she's like,

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no, go away, you know, I don't want to be around you

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right now. And it's just that
intimate scene between the two between two characters.

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So if I was, I was
pleasantly surprised in essence of just that's

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great. Yeah, it's it's clear
that this has become a either a cyclical

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or the pendulum swinging back and forth, because again, twenty years ago,

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the two parts, in fact,
they didn't even have the same ips.

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The two Halloween Horrornites didn't even have
the same ips back in the day.

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Then they swung. So they tried
to find an economy of scale so that

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they could do you know, basically
design design. Once installed white or installed

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two different locations, and now they're
swinging back to the other direction. Everything's

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a pendulum right in this in everything
is a pendulum. Yep, to everything

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there is this sand the only other
The only thing I wanted to mention about

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that event is just that very late
in the game, I think last week

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they announced that there's two activations coming
from Blumhouse. I'm not sure why they

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waited that late. I am assuming
that has something to do with IP approval

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that didn't get approved until way later
than it should have. But basically,

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they have a new water show that
is held in the water World Arena and

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it's all themed on the Purge,
and it's a fifteen minute show and it's

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just one of the senators comes in
and they're using that area as a safe

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celle and they're like, oh,
we found this great safe place for you.

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It's in the middle of nowhere,
in the middle of water, and

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nobody can get to us, blah
blah blah blah. And then of course

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the Purgers like drop in from a
plane and end up killing everybody. So

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the Purge wins, so spoilers the
Purge wings. But it's it's shouldn't say

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spoiler alert before, Okay, but
it's a I was I was happy.

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You know, it's just interesting.
They've added live entertainment. We've just talked

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about live entertainment coming and going and
abbing and flowing, and you know,

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Disney investing less in it. But
here's Hollywood that is adding and it's a

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big crowd suck. We talked about
crowd sucks too. It's a big crowd

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suck. They're doing four showings of
this a night, and it's a big

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theater. I think it's a two
thousand seat it's close to two thousand seat

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theater, so it's it's the water
world space fits a lot of people.

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So it's a good crowd suck to
have back in there to be used for

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horror nights. And there's a lot
of complicated effects, you know, so

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it wasn't just dialed in. I
mean there's a man sets on fire.

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Like to have someone set on fire
four times a night and fall into the

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I mean, that's it's a lot. I mean those actors are doing are

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doing a lot. There's a lot
of blood, were there were there were

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there effects that were used exclusively and
now the excuse me, exclusively in the

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third show that we're not used in
the daytime. There everything is the same

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as fact. You know, there's
there's gunshots, there's people set on fire.

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You know, there's just not that
big plane that you know, launches

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and that's not in the Purge one. But so it is the same effects.

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So they're already they're probably the same
pool of actors that are trained in

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all that safety, you know,
because I put up a video and I've

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been hearing from people NonStop about hunting
how unsafe it is, and I'm like,

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well, they're professionals. This is
what they do. They've been doing

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it for twenty years, you know, when not like but anyway, and

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the only other thing, the only
other piece of Blumhouse added. Blumhouse added

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a Behind the Screams which is supposed
to be like a BTS tour. It's

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in the Shrek the Old Trek forty
theater. And what happens is you walk

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in and you see props from some
of the movies, so you see the

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five Nights at Freddie's Dolls, which
everyone is going bonkers about, you know,

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and while you're waiting and then you
get let into the forty theater and

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the forty theater starts off as a
presentation and then gets interrupted by Megan and

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she comes out and kills the presenter
and then she dances and then you leave.

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So it's weird because it's you spend
more time queuing in the pre show

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room than the actual show, which
is about two minutes and thirty seconds,

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and then you leave. So but
again it's a crowd suck and that you

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need, you desperately need crowd sucks
in Hollywood, you like, you desperately

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desperately need them because the layout of
the park is so strange and really not

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built for this many people to be
there at once, right the park,

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I mean the park was never laid
out as a park. I mean you

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just have to kind of take that
into Yeah, whether I go, whether

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I go to two Universal Studios California
during the day or at night, it's

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it's it's a weird it's a weird
layout for a theme park. Because again

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I'm used to theme parks that were
built as theme parks. So so that's

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that's about it that I think I
have. You know, you can people

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can watch the videos and everything later, but from a industry standpoint, that

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those are my biggest takeaways, and
also this weekend. Of course, our

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next story is D twenty three XBO
happened. It was a thing we did

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not really make notes on the We
didn't plan on discussing D twenty three XBO.

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And the reason is because so much
of it is just talk, right.

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It's it's like to me if it, I like scan through the news

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and I'm like, does this have
a data attached to it? If it

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doesn't, I kind of just ignore
it because you know, you know what's

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going to change or not happen at
all or so so much of it just

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doesn't materialize or changes or whatever.
And I'm not sure, Scott you your

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take, but I I do kind
of feel like more and more Disney has

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been and I think to an extent
universal as well. I think they've been

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like putting ideas out to just see
what people talk about. I think they're

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they're not doing Yeah, they're they're
finding a way. And this kind of

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ties into something that we've talked about
with you know, selling tickets to media

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and night. Basically they've found a
way to get focus groups that generate red.

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They're big enough, they're big enough
companies, they have enough die hard

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followers what I used to call sneezers, those people who will spread the virus

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of their brand. And so what
they're what they've done, and what they've

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continue to do it at at you
know, D twenty three is the expo

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is that they'll float all these ideas
out there and they'll see which ones are

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exciting and and which ones get the
most chat, which ones get the most

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have the most traction, and those
are the ones that seem to get moved

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forward or further developed or you know, uh, sometimes they look at it

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and go, okay, well we
thought that was a great idea, but

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it really nobody likes it. The
only what was what I thought was interesting

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is there were only two things in
there that really had a date date.

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They were they were They gave some
vague, vague areas of years, but

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that the date date was today.
Figments started at the time of recording this,

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Figments started appearing at Epcot, and
I've I saw people on social media

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today already who said, I haven't
done a rope drop at Epcot in years,

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but my kids so want to meet
Figment. So I was like,

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okay, well that worked and uh
and then of course the new Moana Journey

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of Water or Journey into Water that
is of course opening and that's you know,

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that opens I think next weekend,
if I'm not mistaken. They've already

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done media previews and and friends and
family experiences. But what But basically with

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a lot of the stuff, And
the reason we're not going a whole lot

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into detail is because it's they've they've
floated it out there. But I gotta

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tell you, you know, this
is becoming more because things are getting more

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and more expensive to fully produce and
to fully flesh out. Even my clients

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are hiring me up front to come
up with some one sheet ideas for pretty

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much anything, everything from you know, new shows for Space Center Houston to

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new theme park shows. And so
the idea of putting these ideas out there,

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these top line concepts out there and
seeing what generates is a smart way.

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It's kind of replacing the focus group, and it's it's a focus group

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that generates revenue, which is fascinating
to me. That's uh, I think

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that's really I think that's really smart. And we've seen Disney do it a

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couple of times now, and as
you say, Universal is starting to do

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it more and more. But it's
something that you may want to find with

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even with smaller organizations or smaller attractions. Just throw some ideas out there because

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not only does it help you because
you get feedback, but it also makes

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those people who participate have a sense
of ownership. And anytime you can create

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mastery and control in your in your
audience, they become more loyal to your

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brand and will come and see stuff. When it comes to fruition, it

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used to be the exact opposite.
It was like, oh, we have

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to hold everything close to our chest
until until we're fully baked and then we

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can can show it. But I
think that again pendulum has swung the other

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way now that people want to feel
as though they are a part of it.

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It's it's the mentality of a social
media person. It's like all social

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media wants to feel as though they
are entitled and need to participate in the

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development of everything, and by doing
this they are allowing that to happen and

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using it to the company's advantage.
So I think that's I think that's very

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wise and taking advantage of the assets
that are there. I mean, when

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you've got, when you've got,
I will call them rabid Disney fans,

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the D twenty three folk. When
you've got folks who and lots of them

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who are just chomping at the bit
for any tiny piece of information, and

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the moment you share even the most
unbaked idea, they will start filling in

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the details. They will start saying, yes, we love this, no,

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we hate this. And you've got
all the feedback you really need from

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your most loyal fans. Yep,
super start. And I'm glad you mentioned

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about doing it on a small scale
because I think I think there's a way

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for trashets of any size to do
this. And I mean, first of

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all, as we talked about in
our the first step, of course,

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as we talked about in our seminar
last one we did about brainstorming should always

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be to get as many ideas out
there as you can from your team.

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You know, it shouldn't be to
just stop at the first ten. It's

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like one hundred ideas for you know
what we could do, and you know,

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of course they're only gonna you know, of course, when you're paying

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for something like we're paying for Scott
for one sheet, obviously you don't want

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to pay for one hundred one sheets. But you know, if it's something

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that you're doing with your internal team, you can sit down and come up

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with a hundred ideas and then you
can get Scott to help flesh some of

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them out right, you know you
would you'd want that idea step first.

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And then you know, then I
what I usually tell the even my smaller

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clients, as I tell them,
you can even go on Instagram and even

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if you put you know, your
top four ideas from you take your hundred,

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you nail them down to four with
your team, and then you take

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that and you put those four out
in Instagram polls or Twitter polls or you

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know anything. You just put them
out to the people that are watching.

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They will help guide it. And
then you can get your hire out,

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your creative director to help with you
know, the two that won in the

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polls. Well. And what's interesting
for me is, you know, you

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say that that I can't necessarily be
involved in the in the brainstorming, but

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actually I've had clients that will hire
me instead of to come up with ideas

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on my own or to to do
one sheets for some of the stupid top

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line things that they chatted at around
a table somewhere they've hired me to facilitate

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a brainstorming session. And and if
they hire me to facilitate the brainstorming session,

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then I can take all the raw
data. And the way I do

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a brainstorming session is we get a
top five from the or a top three

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or whatever number they want based on
those attending. And again, as we've

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talked about, the power of a
good brainstorming session is to make certainly you

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have people from all levels, from
all areas, and if you can do

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it, even throw in people who
are not employees so that you know who

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are who are fans, so that
you get the broadest spectrum of suggestions,

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and uh, don't don't go through
and edit them until you're done. And

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so I do that. I've done
that for several clients actually, and we've

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come up with some really fun stuff
that I probably would not have thought of

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on my own. But then what
they do is they then hire me to

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say, Okay, these are the
ones that we all liked, and you're

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already familiar with what was said.
Gives me a great jumping off point to

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go in and further develop these these
ideas that came out of the brainstorming sessions.

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Yeah, well okay, we're kind
of our version of commentary UNDI twenty

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three speaking of crazy crazy. So
the next story here is is basically that

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Halloween Horror Nights has set up a
store, a seasonal store inside of the

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Orlando International Airport. And I think
it's it's it's the same space that they're

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that they already had least for the
Universal Store, but they just transformed it.

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So it reminds me of what they
do with the Tribute Store, Uh,

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the smaller Tribute store over on the
Islands of Adventure, where you know,

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it's not a huge experience, but
there's theming, it is dark in

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there, there's different color schemes,
you know, there's there's props and sets,

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you know, mini sets and whatnot. So it's really a themed retail

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experience that is a temporary installation for
Halloween Horrornites. And I think that something

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stuff like that is a great idea. It extends the brand, you know,

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it gives you brand awareness and whatnot. It you know, I think

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it's more about reminding people that Horrornites
is a thing than it really is about

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I think that's that's the It's like
an advertisement, I think so basically,

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So basically you're saying they turned the
Universal Studio store into a spirit Halloween No,

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yeahs. And to be fair,
there are other parks. I mean,

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C World has has a store there
as well. Disney has a store

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in the in the airport as well. But I think it's I think this

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is especially unique in the fact that
they were able to transform it, or

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chose to transform it into something that
is seasonally based versus because I don't believe,

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and I'm not certain, but I
don't believe that the C World has

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transformed their store into Hollow Scream.
They may have some elements there, but

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it sounds like this is truly taking
retail tainment and expanding the experience, which

335
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again Universal is doing in a lot
of different areas. You know, they're

336
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doing it in Vegas at at Area
fifteen they're doing it, and with the

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family friendly park. They're trying all
these different ways to show the different facets

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of the brand, and not just
in a theme park realm. They're doing

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it from a shop standpoint, or
from a smaller version standpoint, from a

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bar and restaurant standpoint, which I
think is all great ways to again get

341
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someone to pay you to figure out
what works and what doesn't. Yeah,

342
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yeah, to underline that. Just
to clarify too, there are the because

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I was just there at the airport. I've been I've been there, you

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know, back and forth and looked
at the stores. You know, Disney

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has a store there. Of course, all the parks, you know,

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the Disney See World have stores there. Disney has a Halloween display with their

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like Halloween merch, and Sea World
has somehow a screen merch there. But

348
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we're not talking about you go look
at the pictures online if you're curious about

349
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this, because it's not a display. Just to be clear, we're not

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talking about they put They just brought
in their Halloween merch and made a display.

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This is really a full themed experience
where like you know, in a

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regular store, you know, there's
like white walls and it's you know,

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it's still a store, and then
there's a Halloween you know area. This

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is like, yeah, this is
like the walls have been painted and the

355
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and they brought in lights to add
you know, color Halloween colors and everything,

356
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and there's extended props along the walls. I mean, it's it's really

357
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more of a themed experience, So
that's really what we're mean. And obviously

358
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it's it's seasonal right because you're going
to have to change it back to like

359
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white walls for Christmas. So yeah, okay, And on that said,

360
00:25:04.200 --> 00:25:10.200
well, in that same line of
thinking, the Great Wolf Lodge, so

361
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select Great Wolf Lodge locations around the
country are debuting Pumpkin Spice suites. This

362
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is an older story. We haven't
had time to talk about it until this

363
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week, but so they're already they're
already running at this point in time that

364
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now we're talking about them now.
But basically the stick is they parted,

365
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they partnered with a designer and they
have decorated the rooms to be fall and

366
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autumn you know vibe, basically a
fall automn vibe type thing going on.

367
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And the room includes like bottomless pumpkin
spice lattes and pumpkin spice cinnamon rolls that

368
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are delivered in the morning. And
they start at four hundred dollars and go

369
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up depending on the property and where
it is and the weekend and whatnot.

370
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There aren't I think there's two suites
at each property or something like that.

371
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But but yeah, it's it's just
an interesting story, just because I think

372
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people like Great Wolf Loadge and the
gay Lord Palms. It's a great thing

373
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for them again to test and try, because I could see this expanding for

374
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Christmas, Like I could see you
having a ice themed room at the Gaylord

375
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for their Christmas, for their Christmas
properties, I could see you doing a

376
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summer beach thing. I just think, you know, the Disney properties,

377
00:26:23.400 --> 00:26:26.839
again, this is a model We've
seen other places do they do Disney character

378
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theme and they do whatever. But
I really like this concept of you know,

379
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they don't have an IP, but
but the season can be the IP.

380
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So let's just let's just make you
know, a themed season room and

381
00:26:42.519 --> 00:26:47.079
have it be I think there could
be a lot behind this, you know.

382
00:26:47.119 --> 00:26:49.799
I think you could you could adjust
this and kind of do it all

383
00:26:49.880 --> 00:26:55.200
year round and have it be something
that's just fun and helps, you know,

384
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even get media out there, you
know, things like that. The

385
00:26:57.880 --> 00:27:03.079
thing I really like about it is
unlike a Disney resort or a Universal resort

386
00:27:03.440 --> 00:27:07.359
that the rooms are themed beautifully.
The Lego Land, the Lego Land hotels

387
00:27:08.119 --> 00:27:14.839
are beautifully beautifully themed, and but
this is beautifully themed in a way that

388
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is true to a specific season.
So it's something that there's a fuse on

389
00:27:19.039 --> 00:27:23.359
it. So you've got to if
you want to experience the pumpkin sweets,

390
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pumpkin spice sweets, you have to
go at this time, you know,

391
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and there's a limited number of them, so you have to plan ahead.

392
00:27:30.920 --> 00:27:34.160
And it's you know, you say
that there's no IP, but I'll tell

393
00:27:34.200 --> 00:27:37.720
you. Pumpkin spice, where you
like it or not, is something that

394
00:27:37.799 --> 00:27:44.880
everybody knows and certainly equates to this
season. It also seems very closely adjacent

395
00:27:45.240 --> 00:27:48.920
to the Great Wolf Lodge overall brand, which is sort of that that homye

396
00:27:48.920 --> 00:27:55.039
feel, that comfortable feel, and
certainly that family feel. And so it

397
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just when when we first started talking
about this story prior to recording, the

398
00:28:00.720 --> 00:28:03.039
first thing that came to my mind
was I could smell what the room smelled

399
00:28:03.079 --> 00:28:10.599
like, which made me feel warm
and cozy and comfortable. So, yeah,

400
00:28:10.640 --> 00:28:12.119
I agree with you, and I
think that you know, we can

401
00:28:12.160 --> 00:28:17.319
go to you can go to go
from pumpkin spice to to gingerbread spice to

402
00:28:18.960 --> 00:28:22.160
I don't know, sporty spie.
No, No, you can whatever whatever

403
00:28:22.279 --> 00:28:26.279
other decor you want to do.
And I also like the fact that it's

404
00:28:26.279 --> 00:28:32.079
tied to a specific designer, because
there is a certain humanity about that that

405
00:28:32.240 --> 00:28:34.920
is really quite nice. And the
fact that they chose to lead with the

406
00:28:34.920 --> 00:28:37.720
fact, I mean, because they
could have just said, you know,

407
00:28:37.720 --> 00:28:42.799
they could have led with Great Wolf
Lodge is doing these these specially designed suites

408
00:28:42.839 --> 00:28:47.599
for the holidays, but they actually
led in their marketing with the fact that

409
00:28:47.640 --> 00:28:51.480
this is done by a specific designer
who is known for this kind of thing.

410
00:28:51.559 --> 00:28:53.279
And when you see the photos,
you look at it and you go,

411
00:28:53.359 --> 00:29:00.160
wow, that really is that really
is thought out and and well done

412
00:29:00.240 --> 00:29:03.240
and well decord and it's the kind
of thing that you'd kind of go,

413
00:29:03.279 --> 00:29:04.279
wait, I wish I could hire
them to do the decord from my home

414
00:29:04.920 --> 00:29:10.759
because it really made it feel homey
and comfortable and yet very much in line

415
00:29:10.799 --> 00:29:15.279
and on brand with the fall holiday
season. So yeah, and I'm sure

416
00:29:15.920 --> 00:29:18.400
something like that might be out of
reach if are a smaller, you know,

417
00:29:18.400 --> 00:29:21.799
a smaller brand, just because they
have so many you know, when

418
00:29:21.799 --> 00:29:23.920
you add all the properties together,
you're actually talking about a lot of rooms

419
00:29:23.960 --> 00:29:26.799
that one design could be copied in
a lot of rooms. But I think

420
00:29:26.839 --> 00:29:30.880
you could look for local designers and
local people, and you know, again,

421
00:29:30.920 --> 00:29:33.240
you could, you could make it
more local. And the only the

422
00:29:33.599 --> 00:29:37.920
only other data data point that I
got was from this Last Chance World when

423
00:29:37.960 --> 00:29:41.480
I interviewed Little Spider Creations, who
does fabrication for theme parks, and they

424
00:29:41.480 --> 00:29:48.599
said that increasingly they're more their clients
are coming from Airbnb and hotels that want

425
00:29:48.640 --> 00:29:53.759
to make their experiences more themed,
even in Airbnb's to make them like so

426
00:29:53.759 --> 00:30:00.440
basically they're becoming home decorators instead of
theme park producers. I love so.

427
00:30:00.480 --> 00:30:03.880
I think it's accessible. I think
too smaller parks, you just just adjust

428
00:30:03.920 --> 00:30:07.359
it a little bit and make it
more local. And I was going to

429
00:30:07.599 --> 00:30:11.240
go take even half a step,
half a step further and to say,

430
00:30:11.319 --> 00:30:15.200
even if you don't have your own
hotel, if you have partner hotels,

431
00:30:15.480 --> 00:30:22.279
see if they would be interested in
doing a specific series of rooms that are

432
00:30:22.319 --> 00:30:26.279
themed to whatever your holiday holiday event
is. If you have a holiday event,

433
00:30:26.359 --> 00:30:27.759
if you have a seasonal event that
is bringing people in from out of

434
00:30:27.799 --> 00:30:32.200
town, see if one of your
partner hotels, Because every theme park that

435
00:30:32.240 --> 00:30:34.559
I know has some sort of partner
hotel, See if your partner hotels would

436
00:30:34.599 --> 00:30:40.960
let you come in and provide enough
decor to create a special experience so that

437
00:30:41.160 --> 00:30:45.279
the guests don't just experience your seasonal
event while they're there. They arrive and

438
00:30:45.279 --> 00:30:49.000
they're at their seasonal event, and
they and they enjoy that seasonal event right

439
00:30:49.039 --> 00:30:52.000
up to the moment that they check
out. That's, you know, something

440
00:30:52.000 --> 00:30:56.000
that Disney has been doing for years, and this is an opportunity to test

441
00:30:56.039 --> 00:31:00.599
that with partnership hotels, even for
smaller, smaller properties. All right,

442
00:31:00.640 --> 00:31:03.920
well s meet speaking of well,
I don't even know when I was speaking

443
00:31:03.920 --> 00:31:07.559
of, we're out of time.
That's I was just gonna try to make

444
00:31:07.559 --> 00:31:11.680
a really good, smooth transition,
and I couldn't do it. So we're

445
00:31:11.680 --> 00:31:15.480
out of time. And we're really
glad once again that you spend the time

446
00:31:15.519 --> 00:31:18.160
listening to us. I know,
I talked to so many people who will

447
00:31:18.160 --> 00:31:21.559
say, gosh, I can I
can't wait until next week. In fact,

448
00:31:21.640 --> 00:31:25.079
I have somebody people that I actually
work with on certain projects, who

449
00:31:25.079 --> 00:31:29.200
are regular listeners, and I started
talking about what we were talking about on

450
00:31:29.200 --> 00:31:30.680
the show, and they said,
wait, I haven't listened to it yet.

451
00:31:30.720 --> 00:31:33.680
I don't I don't want to know. So we really appreciate you and

452
00:31:33.720 --> 00:31:38.119
we hope that you continue to share
whatever you get from our show with everybody

453
00:31:38.160 --> 00:31:41.240
in the industry, so hopefully they
can join us as well on behalf of

454
00:31:41.240 --> 00:31:45.039
Philip Fernandez with Hunted Attraction Network and
Gaintam Lighting in myself Scott Swinson with Scott

455
00:31:45.039 --> 00:31:48.359
Swinson Creative Development. This is Green
Tag Theme Park in thirty and we will

456
00:31:48.400 --> 00:31:49.160
see you next week