Should Theme Park Restaurants use Dynamic Pricing?

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From our studios in Los Angeles and
Tampa. This is Green Tag Theme Park

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and thirty and I'm Philip. I
am as always joined by my co host

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Scott Swinson, a Scott Swinson Creative
Development and Scott. The main Street Electrical

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Parade is back in a new form
in Paris. It's flying, It's flying.

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So this has been a few we
like a week old. We didn't

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talk about it last week, but
we're talking about this week because on January

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eighth, Disney in Paris debuted The
Disney Electrical Sky Parade, an all new

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nighttime show honors the Main Street Electrical
Parade by illuminating the sky with approximately five

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hundred drones parading over Sleeping Beauty Castle
in the form of floats, including the

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Mickey and Friends train, Elliott from
Peace Dragon, and Cinderella's carriage. So

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this is something we've talked about with
of course at the Big Drone Show at

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Ayapa, we talked about it during
that time, but just really talking about

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how drone shows really could be a
great addition to theme parks in the future.

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They sensibly are more sustainable in terms
of, you know, they could

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run more frequently without checking for wins. And there's all this stuff. They're

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cheaper potentially if you're not, you
know, consuming stuff every time. Front.

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They're more expensive upfront, but the
number of but the amount of consumables

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is is, I believe, negligible. I mean, yes, you do

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have to recharge them, and you
have to maintain them, but in comparison

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to the amount of explosives that has
to happen with fireworks displays, they're negligible.

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Now. So the thing that fascinates
me about this particular story is I

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have yet to be a huge like
jump up and down, thrilled, can't

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believe it's a fan of drone shows. I think drone shows are amazing.

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I think they're beautiful. I think
they are. People who say that they

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are a replacement for firework shows,
I think they lack, at least with

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its current technology. I think they
lack a certain level of pardon the pun,

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explosive excitement because everything morphs and changes
and you know it. Yes,

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there are some some more exciting moments. The grandeur, I mean, the

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fact that you're able to get what
looked like fireworks to morph into scenes and

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come to life and animate, I
think is great. I think it's amazing.

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But in the clips that I've seen
of this one so far, what

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this has done is tied into every
ounce of nostalgia from the main Street Electrical

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Parade, even to even down to
some of the same images, you know,

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like they said the train and Elliott
from Pet's Dragon and Cinderella's carriage Elliott

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from Pete's Dragon. I mean,
it's like that is that is so far

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from a recent film or even one
that small children will know, but it

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was one of the most memorable main
Street electrical parade floats, images, et

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cetera. I mean I saw I
didn't see the main Street Electrical Parade.

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Oh yeah, I guess I did. I saw it in Florida. But

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I also saw the aquatic version in
Florida, which they used to do out

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over the lagoon and they do them
on floating barges at night for the hotel

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guests, which was which was pretty
cool as well. But I just think

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this is a perfect example of taking
something that has heartfelt nostalgia and applying new

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technology to it. I think we're
seeing this, you know, I think

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we're seeing this with we mentioned Country
Bear Jamboree on one of the previous shows

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we're starting to see that that Disney's
going. You know, we've got this

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these great these great stories that we've
been telling for years, but now we've

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got new technology so we can actually
do it right or do it in a

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different way. And I think that's
what's exciting about this particular story. I

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agree with that. I like the
idea of changing the way, you know,

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some of the tools that we can
tell stories with and thinking of the

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sky as more of a canvas that
you can extend the story onto. I

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like that aspect. And it actually
I think I agree with your point about

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it not being as you know,
like sparkly and exciting. It really it

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really at this point I think I
think maybe in the future it could be

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if you tie in you know,
more effects and even physical effects on the

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ground. I think there's there's ways
to make it more exciting. But like,

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but you know, it reminds me
of at Disneyland, where really,

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you know, it's almost like a
fifty fifty percent chance that the fires are

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going to go off even when they're
scheduled to go off, just because of

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the wind, right, So you
know, sometimes you'll have whole so many

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people that are waiting for it and
then it just doesn't happen. And you

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know at Disneyland, there's a lot
of extensions they've done. You know,

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now they have the water show that
happens with Rivers of America, they have

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the projections that happen on the Small
World, they have the mainstream projections.

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And if you remember the even the
we don't talk about Bruno that you that

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would play at the projected onto the
small World area. So I kind of

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think that this fellow of can we
extend the story onto different canvases and play

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it. They've been testing for a
while and it's I almost think it might

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be like a crowd training thing,
you know. I think it's like,

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you know, I think eventually it'll
be like we'll we'll kind of get used

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to well, I don't know,
it's kind of like, you know,

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we remember the way parts used to
be, right, but things change,

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no, And I think that I
think that this is I think that harkens

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back to what I was was was
kind of trying to lean into, is

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the fact that they're not throwing up
the baby with the bath water when it

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came to when it comes to here's
the here's the old things that we know

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are tried and true. What they're
doing is they're taking the things that they

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know are tried and true and utilizing
new technology to tell the story in a

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different medium. And I think that's
really exciting. I also, you know,

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you bring up a good point,
and that is the fact that Disney

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has been exploring with projection mapping and
water shows and projection on water and all

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that kind of stuff for quite some
time now. And even the images that

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I've seen of this sky Parade utilizes
projection mapping on the castle yep. So

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you know, it's it's another tool
in the toolbox. I think it's a

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very effective tool. I think it
has the potential to be to be really

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really interesting. I mean, yes, weather does impact drone flying to a

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certain extent, and drone technology,
having I worked on I worked parallel to

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a smaller drone show not too long
ago, and you know, there are

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there are still some some technological issues
with drones, but that technology is continuing

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to increase and improve every single day. And the biggest issue is sometimes they

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just lose contact and decide I'm going
to land now, So they have to

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make certain that you know, everybody's
like, well, it's like fireworks,

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only you don't have to worry about
fallout. Actually you do still have to

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worry about fallout because they don't they
don't necessarily drop like like bullets or like

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flaming ash with a firework. They
they do, but they do come just

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basically straight down and decide, you
know what I'm going to stop now?

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Yep. Well, something to watch
for short, and it's one of the

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trends we talked about, yep.
So meanwhile, Pointi Fou is going to

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open an immersive theater in China.
An immersive theater of Puiitifu, a major

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theme park operator in France known for
its historical presentations, is slated to begin

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trial operations in the first half of
twenty twenty four. In China, The

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Saga City of Light project, with
more than six hundred and fifty million Yuan,

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which is just over ninety million US
dollars in investment, will take up

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over forty six thousand square meters at
the West Pavilion of Shanghai ever Bright Convention

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and Exhibitor Center. It'll feature a
giant theater, themed catering, a cafe,

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and a cultural and entertainment amenities.
Creating a film like immersive experience.

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The project will comprise of approxim one
hundred and fifty actors and fifty large scale

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film scenes with twenty six thousand vintage
style objects. It will take proximately two

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hours, and it's going to recreate
scenes from nineteen thirties Shanghai. The audience

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will act as principal protagonist as they
explore the journey, and they'll go through

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several gates where they can make it
different choices. That's kind of all the

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information we have about it. So
it reminds me of reading stories about China.

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Is always funny to me because it's
like, ah, there are vague

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details, but not conquering dainty.
You know. It's always those things where

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you're like hmm, you know,
when you're always like hmm. But it

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does to me. When I first
read this, it sounded a little bit

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like the Sphere experience that I just
we just talked about when I went to

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in Vegas, where it's like it
is like a film, like I said,

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a film viewing experience, but they're
adding a bunch of elements and actors

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and moments to kind of, you
know, adjust it a little bit.

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It also made me think that you
know, we all know China struggling and

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their tourism tar their tourism is not
recovering at all, and who knows how

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long it will take to recover.
And so to me, it's like,

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oh, this is smart because it's
targeting the domestic market for locals clearly,

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and they're taking up space inside of
a convention center, just like the sphere,

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but they're taking up space that probably
is not going to be utilized by

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international or large conventions from outside the
country. So it's like they're repurposing space

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to target domestic audience. And it
is classically China in that they are telling

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this story about Chinese culture. Well, it's also as popular in China.

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It's also classically put a fou,
which is telling historic you know, recreating

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historic, great moments in history in
a larger than life cinematic way. Of

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course, you know, whenever if
you've ever heard me talk well actually on

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the show, you've heard me talk
about it, but over and over again

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whenever I talk about quote unquote immersive
experience, as in immersive theater, there

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are several litmus tests and just in
this, as you say, very vague

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information, but even in this in
this information as well as some of the

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the preview promotional videos that I've seen
for this, it really ticks all the

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boxes. So it truly is what
I would consider immersive, you know,

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using phrases like the guests will will
become the key protagonists. You know,

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they actually play a role in the
excay role. They have a either real

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or perceived control over the outcome of
the story, you know, with the

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multiple gates that they talk about going
in one direction or another, and and

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and how that impacts or affects the
the overarching story arc for those people who

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are sitting. Because there are plenty
of people that I talk to when I

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start talking about immersive theater, they're
like, oh, that's just for small

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experimental groups. This is a perfect
example that it's not. You know,

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they've started they've started to do this
in New York with certain shows they're starting

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to do. I mean, this
is obviously a huge investment in China.

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I I think that from an industry
standpoint, we all need to be basically

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put on point to recognize this immersive
quality is going to really blur the lines

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between show and culinary and merchandise and
and theme park. And you know,

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is is this. I mean,
I could you say that this is a

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two hour theatrical experience or is it
two hours in an immersive theme park?

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Or is it you know, two
hours setting you up to go to the

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gift shop? Is it two hours
to set you up to go to the

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cafe? Is it? Uh,
It's really hard to say what this is.

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And and I think just in what
i've what I've read, and what

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I'm seeing with other projects around the
world, is that the idea of what

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what is this exactly fitting into a
nice little box is getting really blurry.

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We've you know, we've talked a
lot about I mean, it's sort of

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like taking It's sort of like taking
the Eminem experience, which is one that's

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been around for a very very long
time, taking the Eminem experience and blowing

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it way out of the water,
or or you know, the Coke experience.

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You know what Coca Cola has done
with their interactive and immersive installations around

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the world. It's taking that and
kind of blowing it completely up. I

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worked very briefly on a project that
was supposed to go into Vegas that this

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and this was many many years ago, and the project failed to get full

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funded fully funded because it was too
progressive. But it's almost exactly like this,

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only it was not historically based.
It was well, it was actually

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based on a famous person's acid trip, but it was it was one of

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those situations where it did the exact
same thing. It put the guests in

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the situation in a different time period, with weird things that would would happen

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and change and morph the story forward
and everything about it required required the the

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the guests to participate, required them
to interact and become immersed truly in the

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experience. I am very excited to
see how this is going to turn out.

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It's to me, you know,
and again Puido, who has never

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done things tiny you know, I've
never visited the park, and boy I

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would love to. I have yet
to visit the park. However, I

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have seen multiple, multiple, multiple
videos of many shows throughout the years,

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and you know, it's it's in
there in the park. It's all about

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telling the history of that part of
France. So it just this just seems

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like, you know, I almost
asked, the question is put to woo

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the next search to so let you
know, are they are they going to

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now start these installations doing what they've
been so incredibly successful with in France.

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Are they going to start doing these
immersive kinds of installations around the world and

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set up the next you know,
obviously it's not circus, but setting up

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the next redefinement of theater. Redefinement
not really a word, but they're redefining

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of theater. I don't know.
We'll see, Yeah, we'll see.

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I'm excited about it, for I
agree with all that. I almost excited

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about it because I you know,
we have so much property that is kind

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of utilized in uh in theaters and
screens and whatnot, and it just seems

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to me, like, you know
it, watching movies is going to need

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to evolve in some way. And
I like things like this because I think

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it kind of pushes that. And
of course this is a like you said,

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a grand scale, right, is
an enormous scale. The way I'm

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interpreting this or understanding this is it
is a combination of you know, when

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they say film, I think they're
talking about you feel as though you are

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part of a film as opposed to
sitting and watching a film. I realized

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that film and projection is part of
the is part of the experience. Yeah,

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but but I think you know,
whether and whether it's a film space

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or whether it's I mean, let's
face it, brick and mortar stores.

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There have been there have been several
several smaller articles that I've seen not too

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long ago about, you know,
is entertainment the way that the way that

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shopping malls will be saved and not
have to be torn down and start from

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scratch. Yeah. Yeah, to
me, that's excuse me, that seems

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to be more more along the lines
of this is like, here's a gigantic

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space that that they were hoping to
use for for some some sort of convention

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or exhibition rental, and as you
say, hasn't come back. So this

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is a perfect utilization of the space
that generates revenue and also is a proof

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of concept. Yeah, I guess
we will see, right, because we

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don't know. It just says fifty
large scale film scenes. This says film

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scenes. We don't know if that's
like, if there's projection involved, or

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if you're watching segments, or if
it means that you are in a film.

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I don't know. I guess,
you know. I guess again,

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we'll we'll see how how it develoves. But vague enough, just vague enough,

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yeah. Really, it's just vague
enough to make no promises but get

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you excited, which is classic China
as well. I think that watching the

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preview for it just got me jazz. Yeah, yeah, it looked really

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good. I think the one last
thing I want to say is that,

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you know, I do think the
evolution is important, and I think this

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really reminds me of what the Tampa
Theater does over there, when I spoke

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with Jill about that over in their
how they really try and create, you

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know, extend extended experiences, you
know, even if it's just an actor,

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one actor or some some sort of
extended experience and make like watch parties

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and just really try and evolve the
experience of of of a theatrical experience.

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And I think that there's just a
lot we have so many spaces, you

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know, and I even think down
here locally we have a few independent theaters

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that are always doing just really fun
stuff and you know, and are finding

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ways to utilize the spaces in between
the seats and the rows and just ways

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to add in immersive elements, you
know, not not the full thing,

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of course, like with this where
you're playing a role, but adding immersive

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elements to make it a little bit
more and just watching a film or just

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do basically rethinking, basically rethinking what
their number one asset, the theater itself

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can do and how it can be
utilized. I mean, I don't know

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whether when you were talking to Jill, so we're talking about the Tampa Theater,

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which is a beautiful, a beautifully
restored vintage movie theater from the twenties,

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and Jill Witteki is their marketing director, and Philip has met and interviewed

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her, and I've known Jill for
a long, long, long long time.

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And one of the things that I
think is amazing about what the team

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does at Tampa Theater is they recognize
that the vintage quality of the theater is

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really so much their brand, but
they also recognize that the theater can be

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utilized in many different ways. It
is let me see if I can paint

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this picture. There is a raked
main floor and then there is a balcony.

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They have the ability to take the
raked main floor and they did this

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as a capital investment years ago.
They can take the raked main floor,

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elevate it up to the stage level
in front of the in front of the

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movie screen and set it up for
full service dining and they do some of

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their highest fundraisers by doing that.
So they basically cover the seats with platforming

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and it becomes the most beautiful dining
room in the city of Tampa. Yeah,

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because it's in the middle of this
they do Guild Theater. It's it's

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amazing the clever thing they did.
They did, and they have so many

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they have a whole I interview them
for their Halloween programming. But anyway,

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they did do a lot. So
anyway, okay, on another story.

255
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But again to your point, though, I think this is a perfect example

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and a grand scale example of how
to rethink how do we use how do

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we use facility spaces? Yeah,
how do we use facilities? And whether

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this is in a convention center or
a theater or an old target, you

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know, it could be it could
be applicable or elements of it could be

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applicable in all of those those kinds
of scenarios. Yeah, okay, okay,

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Well, the last thing I was
gonna say on this and just you

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know, final word and the next
story. It's just I'm also excited about

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this because I think experiences like you
know, I know, it's a new

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building and a new a new thing. But I think that, at least

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my impression of reading it is that
again the whole vagary thing, it seems

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like set up where they could change
the content if you know. So basically

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one save tourism has opened back up
again and you have a lot more national

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guests coming in. I feel like
they could make a new version or a

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different version, you know that then
they could market to travelers. So and

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I feel like that's again thinking about
how you reutilize your assets and the replayability

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of things is so important nowadays,
I think, because you know, you

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don't want to again just have to
keep rebuilding buildings. Right, have they

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built have they built an immersive experience
or have they built an immersive theater where

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the experience can change with different contact. Yeah, I'm hoping it's the second,

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but it kind of sounds that way, but it does. Yeah,

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Yeah, we'll see. Okay,
we have another story here, Okay,

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our last story. It's going to
be uh. This is something from Sabri

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Beneshaw, who I love. I
love Sabrie's work, and it's from the

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show Marketplace, and it basically is
a story about dynamic dining. So dynamic

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pricing for dining, and it doesn't
say it exactly like that, so I'm

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kind of, you know, interpreting, but it's something that we have had

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quite for quite a while. In
the thing entertainment space, right is dynamic

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pricing. We talked about dynamic pricing
all the time, and we talked about

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how the teche the pandemic really did
allow us to go further down that road

285
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because it's easier on digital to be
able to control the pricing models, and

286
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it also allowed you to do stuff
like virtual cues and all this kind of

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stuff. We have this huge closure, but I've never really heard about dynamic

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pricing when it comes to food and
variable pricing as well, which this story

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was about. And I thought it
was so interesting to think about the pricing

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and then to think about how could
that come how and should that impact theme

291
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parks. And I'll read a few
excerpts from this. Just keep in mind

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this was a audio story created for
Marketplace, which is a radio show,

293
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so it's not exactly an art per
se. So I will read excerpts from

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it, but just you know,
I'll put the link if you want to

295
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listen to the full story on the
show. Notes, But so industries that

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can change prices in real time have
had the technology to do that, which

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you just talked about, But restaurants
and their customers were not as digitally inclined

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where food was concerned until the pandemic. After the pandemic drove the industry towards

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more digitalization, then it became much
more easy to change prices based on the

300
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variety of factors multiple times. This
is a quote from the CEO of Juicer,

301
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which sells a service that allows restaurants
to rapidly change their prices on their

302
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digital menus, whether that be online
ordering or for the drive through. So

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for example, if it's Supervowl Sunday
and everyone's ordering them the wings, they

304
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might be able to price up the
wings slightly. If there are slow times

305
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in a restaurant, those are great
times for restaurants to use discounts or discounted

306
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pricing to encourage guests to order during
those time periods. Another thing it's very

307
00:22:52.559 --> 00:22:56.519
useful for is to manage their inventory, because you know, if they have

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a lot of chicken leftover or whatnot, because chicken dishes are not selling,

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can use this as a way to
help manage their inventory. To make sure

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they're you know, they're not doing
any food waste, which I think is

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an excellent point. They also brought
up this thing which I feel like past

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kind of a lot of talk that
They also brought up the concept of variable

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pricing, which as as this as
as the sources in the article define it,

314
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variable pricing would be different customers have
different prices. So dynamic pricing is

315
00:23:25.960 --> 00:23:30.839
very you know, environmental impacts basically, you know, demand and what not

316
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can change pricing. Variable is like
different people have different prices, like different

317
00:23:33.200 --> 00:23:37.839
people pay different prices. And they
mentioned a few examples here where there are

318
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apps like Dorsea that let very high
paying diners make last minute reservations at places

319
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that are otherwise sold out, And
so that to me is one where I'm

320
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like, oh, so I could
see so many things. First, I

321
00:23:52.000 --> 00:23:56.519
could see you being able to use
dynamic pricing as a way to move people

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around to restaurants that are not being
served and also to the food waste is

323
00:24:00.960 --> 00:24:03.079
a huge thing in these parts,
and that would be excellent. But then

324
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I was like, oh, so, basically, I mean, we know

325
00:24:07.680 --> 00:24:11.599
it's been a secret for a while, like an aknown secret, right that

326
00:24:11.640 --> 00:24:14.119
like you know, if you're a
Club thirty three member, you could probably

327
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get a reservation at you know,
at some place if you really wanted to

328
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or whatnot. But I was like, well, what if there was a

329
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much more blatant way of creating another
velvet rope, which is like, if

330
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you have this tier of whatever,
then you can just make a reservation anywhere,

331
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you know, and we'll force it
into the system. So so,

332
00:24:32.440 --> 00:24:34.200
since we since we started so much
to unpacked there, right, Yeah,

333
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since we started, since we started
this, since we started this episode by

334
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talking about something that was utilizing technology
to re embrace something that had a long

335
00:24:44.599 --> 00:24:51.880
standing under a long standing recognizable factor. Back back in the old age,

336
00:24:52.960 --> 00:24:56.720
restaurants did their menus on chalkboards.
Yeah, the reason for that was so

337
00:24:56.799 --> 00:25:00.799
that they could use dynamic pricing based
on what they have there is you know,

338
00:25:00.839 --> 00:25:06.319
blue plate special or the manager's special
that means we've got extra chicken that

339
00:25:06.480 --> 00:25:08.039
is going to go bad, so
we've got to sell it fast. So

340
00:25:08.480 --> 00:25:15.160
the idea of the idea of dynamic
pricing in the restaurant industry really is not

341
00:25:15.440 --> 00:25:21.039
new at all. The ability in
the restaurants, but the theme park stuff,

342
00:25:21.079 --> 00:25:22.960
you know, how how crazy people
are they track Disney prices? You

343
00:25:22.960 --> 00:25:27.359
know, they'd be screenshotting. I
completely understand that what I'm saying is with

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00:25:27.480 --> 00:25:32.079
this technology, you can do it, first of all, significantly quicker.

345
00:25:32.200 --> 00:25:37.480
Secondly, significantly more subtly, and
thirdly you can say, you know,

346
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instead of saying, are our chicken
stew is about to go bad? You

347
00:25:44.319 --> 00:25:48.759
do a bomb blast of a flash
sale. You know, we've all gotten

348
00:25:48.799 --> 00:25:52.599
used to flash sales for online online, especially during the holiday season. You

349
00:25:52.599 --> 00:25:56.079
know, you look for the flash
sale, so it's like, when is

350
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this going to go down in price? They were always afraid to do flash

351
00:25:59.480 --> 00:26:02.599
sales because they always felt that people
would in theme parks, because they were

352
00:26:02.599 --> 00:26:06.200
afraid that people would hold off and
not purchase until the flash sale happened.

353
00:26:06.559 --> 00:26:10.359
I think we're past that. I
think we're more used to you know,

354
00:26:10.400 --> 00:26:11.559
if we can catch a great deal, great, we catch a great deal.

355
00:26:12.480 --> 00:26:18.000
This is something that you know Disney
has well. Many theme parks have

356
00:26:18.079 --> 00:26:26.440
taken to use dynamic pricing based on
you know how based on previous year's attendance.

357
00:26:26.519 --> 00:26:30.000
Quite honestly, that was the first
first round. Now they have the

358
00:26:30.000 --> 00:26:33.839
ability to do it based on whether
if they choose to they have the ability

359
00:26:33.880 --> 00:26:40.799
to uh to do it based on
booking for many, many years, and

360
00:26:40.839 --> 00:26:45.240
I think it's still true. The
the the Disney resort rates, the hotel

361
00:26:45.319 --> 00:26:51.359
rates were based on how booked the
hotel was at the time. This is

362
00:26:51.359 --> 00:26:53.640
something at airlines have been doing forever. And speaking of airlines, you know,

363
00:26:53.680 --> 00:26:57.200
Philip, you mentioned that additional velvet
rope. Well, it's no different

364
00:26:57.240 --> 00:27:03.920
than being a mileage plus member in
for for Delta, because you know,

365
00:27:04.039 --> 00:27:07.240
the moment of the moment of flight
is canceled. Who do they go to

366
00:27:07.319 --> 00:27:10.799
first to make certain they have flights
that they want. It's a Delta Plus

367
00:27:10.839 --> 00:27:12.319
people. I know that because I'm
not a Delta Plus person and whenever I

368
00:27:12.359 --> 00:27:15.960
fly Delta, if my flight gets
canceled, it takes me forever to find

369
00:27:15.319 --> 00:27:21.880
a new booking because they go to
the they go to their valued clients first.

370
00:27:21.920 --> 00:27:23.200
They go to the people who've already
given them a ton of money.

371
00:27:23.400 --> 00:27:27.160
So again, I see no problem
with that. I think it is something

372
00:27:27.200 --> 00:27:32.240
that can definitely be incorporated, especially
since the technology is there. And when

373
00:27:32.279 --> 00:27:36.079
it comes to food, you know, dynamic pricing to me is just low

374
00:27:36.119 --> 00:27:40.480
hanging fruit. I think you have
the opportunity to have, you know,

375
00:27:40.920 --> 00:27:44.799
perhaps even in your in your long
range planning and your master planning, have

376
00:27:45.039 --> 00:27:51.240
recipes that utilize key elements that have
that are perishable so that you can just

377
00:27:51.319 --> 00:27:55.920
plug in those recipes and all of
a sudden go where we've got And I'm

378
00:27:55.960 --> 00:27:57.640
sure there's a program that will tell
you how to do this too. You

379
00:27:57.680 --> 00:28:02.480
know, there's AI programs that will
pretty much anything but an algorithm that says,

380
00:28:02.839 --> 00:28:07.000
we have we have chicken that is
approaching its deadline, we have tomatoes,

381
00:28:07.079 --> 00:28:12.079
and we have sugar, so now
we have sweet chicken and tomatoes.

382
00:28:12.119 --> 00:28:17.680
I don't know, but creates recipes, creates new products that can go on

383
00:28:17.759 --> 00:28:22.359
sale, and not only does it
then create this this wonderful sense of hey,

384
00:28:22.440 --> 00:28:26.519
there's something new at the restaurant,
it also gives a lower price and

385
00:28:26.640 --> 00:28:30.640
helps with food food waste. Yeah, so yeah, I think this is

386
00:28:30.680 --> 00:28:36.640
something that can definitely be installed or
instituted at theme parks really everywhere. Like

387
00:28:37.759 --> 00:28:41.920
I was thinking about along the same
lines as you. You know, of

388
00:28:41.920 --> 00:28:44.400
course, I'm like, well,
obviously it makes sense in restaurants, and

389
00:28:44.400 --> 00:28:45.319
of course, you know, it's
been around for a while. But then

390
00:28:45.359 --> 00:28:48.480
I got to thinking about I guess
more like the reality of the situation,

391
00:28:49.119 --> 00:28:55.319
which is just that like there,
I don't know, you know, theme

392
00:28:55.359 --> 00:28:59.039
park people are crazy. I don't
know. I mean, as I think

393
00:28:59.039 --> 00:29:00.240
our person I say, I'm all, it's like, you know, I

394
00:29:00.519 --> 00:29:04.359
think there's so many people, especially
the Disney Universal properties, that like they

395
00:29:04.440 --> 00:29:08.039
know that, you know, they
have their like their they're almost like it's

396
00:29:08.039 --> 00:29:11.400
like a favorite restaurant, but it's
in the park, right and they know

397
00:29:11.480 --> 00:29:12.960
how much it is. I mean, they're very attuned to what it is.

398
00:29:14.039 --> 00:29:15.920
And there are people constantly that are
looking out for anything to do at

399
00:29:15.920 --> 00:29:21.599
Disney. So I just wonder.
I just wonder about that in like the

400
00:29:21.640 --> 00:29:23.559
reality of that in real time,
like if they just go in and adjust

401
00:29:23.559 --> 00:29:26.759
to you know, the turo at
this place is cheaper because they need to

402
00:29:26.799 --> 00:29:30.119
get cheers out, you know,
Like is that gonna just set it up

403
00:29:30.119 --> 00:29:33.480
in a flash sale? I mean, you just set it up as a

404
00:29:33.480 --> 00:29:37.200
flash sale. You know, it's
all about packaging, it's not about just

405
00:29:37.240 --> 00:29:38.799
that's never I don't think that's ever
happened at a theme park before. I

406
00:29:38.839 --> 00:29:42.680
think it's my point, like this
sounds obvious, but I've never heard or

407
00:29:42.759 --> 00:29:47.160
seen or even thought. You know, it's one of those things where like

408
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yo, yeah, duh, we
should do it, but no one's ever

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done it. It's it's in restaurant. It's the it's the soup of the

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day mentality. Soup of the day
is yesterday special in water. I mean,

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that's just what it is. So
doesn't happen at theme parks, but

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00:29:59.519 --> 00:30:03.640
it does. It does. It
doesn't happen at Disney because Disney universal or

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universal. It doesn't happen at corporate
fied parks, but it does happen at

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Sewrald Parks entertainment parks. I know
that because I've been there when it happened.

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You know, when you have the
flexibility by making everything corporate and put

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into nice little boxes, it makes
it really easy and predictable. But as

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we've learned, we are not living
in a predictable world. And sometimes that

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that chaos theory or that lack of
predictability benefits the business because you're it gives

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00:30:29.640 --> 00:30:33.359
you more flexibility to adjust and adapt
based on real world scenarios. I mean,

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00:30:33.440 --> 00:30:37.240
let's face it, it's really just
about training the audience. If you

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00:30:37.240 --> 00:30:40.880
think about it. Audiences had a
fit when they went into dynamic pricing.

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00:30:41.160 --> 00:30:44.240
They had a fit when it was
do you mean my Disney ticket is not

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00:30:44.279 --> 00:30:49.440
going to always cost X amount of
dollars? But now it's commonplace, everyone

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00:30:49.519 --> 00:30:53.920
expects it, so they so now
it's become this additional game. It's they've

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00:30:53.960 --> 00:31:00.039
created a new They've gamified ticket buying, you know. Great. So again,

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00:31:00.160 --> 00:31:03.799
I think this is something that can, as you say, has not

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00:31:03.880 --> 00:31:07.720
been explored, but certainly can be
explored. I will say that generally speaking,

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culinary is the last in theme park
to adapt to new trends. And

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00:31:17.960 --> 00:31:19.599
I don't know why. And that's
not me being negative because I'm certainly not

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a culinary expert, but I think
that it is something that can be applied,

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00:31:23.319 --> 00:31:27.359
and especially if this software is available
and they start to target the theme

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00:31:27.400 --> 00:31:33.640
park culinary departments, you know,
be prepared to watch that EBB and flow

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00:31:34.279 --> 00:31:41.319
of pricing when it comes to goods
that have that have an expiration date on

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00:31:41.359 --> 00:31:45.279
them. Speaking of expiration date,
our time has expired. So I know

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00:31:45.319 --> 00:31:48.359
that's the weakest. That is one
of the weakest transitions I have ever made.

436
00:31:48.440 --> 00:31:52.759
But no it's not Scott, You've
made worse anyway. On behalf of

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00:31:52.759 --> 00:31:56.559
Philiperdandaz with Gantum Lighting and the Hunted
Attraction Network and myself Scott Swinson with Scott

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00:31:56.599 --> 00:32:00.759
Swinson Creative Development. This has been
green Tag Theme Park in third and we

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00:32:00.839 --> 00:32:01.400
will see you next week