Dec. 30, 2024

2024 Trends Shaping 2025: Immersion, AI, and the Future of Attractions

In the final episode of 2024, we dive into the most prominent trends that defined the year and will shape 2025.

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In the final episode of 2024, we dive into the most prominent trends that defined the year and will shape 2025. From the evolution of immersive experiences and the rise of personalization to integrating AI into attractions, the duo explores how the industry is adapting to meet guest expectations. They discuss the balance between high- and low-tech solutions, the guest agency's role in storytelling, and why parks need to embrace AI as a tool for innovation. Plus, find out what these shifts mean for operators of all sizes in the new year.

Listen to the weekly BONUS episode in our Patreon.

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From our studios this week in Los Angeles and Tampa.

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This is Green Tag Team Park and thirty. I'm Philip.

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I'm joined by my co host Scott Swinson a Scott

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Swinson Creative Development and this is our final episode of

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twenty twenty four and we're using this opportunity to look

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at some of the biggest stories and trends in twenty

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twenty four that will dictate twenty twenty five or sort of.

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So this is more like half look back and half

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prediction show. And to do this, we actually combined many

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different types of AI, so I threw a bunch of

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notes into both Claude and CHATGBT, Scott checked. Scott looked

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at trends and use some AI summaries for trends, and

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I looked at all this and we put all this

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information together and we talked about it, and we kind

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of curated a list based off of that information plus

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our own personal experiences to get us to a few

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items we're going to go through, and we're not going to

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make it through all of them, because that's how it always.

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Because we never get through all of our show notes

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ever in any of our shows ever, so much so

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that we actually had to add a second show called

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on Hinged, but that's a whole nother story. Yeah, think

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of today. Think of Today is sort of like the

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diving board into twenty twenty five that has been built

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by various forms of AI on what has happened in

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the previous year. So this is the diving board into

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twenty twenty five to see exactly or what not only

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we feel, but also our various AI partners out there.

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The nebulous AI partner feels that we should keep an

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eye on as we look forward into the new year.

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Well, and number one is immersive is still on the rise,

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and I feel like I just you know, you know

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how I am with this because it feels like such

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a buzzword, but it and I really thought it would

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go away because you know, we used to have like

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interactivity if we remember back to you know, the just

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a few years ago, right and now it's immersive. But

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I feel like it's gonna continue to It really is

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going to continue going because it's everywhere. I mean, it's

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it's it's I think it's jumped into the mainstream. But

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this would include you know, story driven experiences, personalization and premiumization, gamification,

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like experiential retail growth. All this kind of stuff is

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under this immersive umbrella.

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Yeah. Basically, one of the articles that I read not

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too long ago said experiential experiential entertainment moves into the spotlight,

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So it's going to become experiential, which I think is

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a the next buzzword.

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Perhaps, I don't know, I know, I know, I can't.

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Immersive, interactive, experiential. I just say it's entertainment that people

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do stuff instead of look at stuff that you know,

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I try to simplify it. But yeah, and I think

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that you know, we've already seen this start in so

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many places. It's on Broadway right now, It's it's everywhere.

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It's you know there, people are looking for things to do,

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and this was I think this was a trend that

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was already started. I think it got accelerated. My own

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personal opinion, I think it got accelerated due to COVID

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because people spent two years watching and so now they

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are still chomping at the bit to do stuff, to

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get out and engage with things that will engage back

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because let's face it, when you're when you're at home

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watching old Old Dark Shadows reruns, they don't. They don't

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interact back with you if it's just something you watch

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and are reminiscent about. But now it's time to to

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find ways and things that can engage back, and I

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think that's I think that's what we're looking at here.

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That's an interesting point that Scott's mentioned about things that

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engage back because I think there's still debate, or maybe

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I'm just imagining it, but I think there's still debate

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in terms of how much agency the guest has in

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an immersive experience. Like to be in a quote unquote

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immersive experience, especially with the mainstream, I don't think the

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guest needs to be able to control, like have impact

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on the story itself. I think that there it's almost

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like a gauge, right, Like I think, on the one hand,

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like the cruise stories we've just talked about, you know,

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it's not like the Glashic Star Cruiser like in the

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Disney Treasure like you just go, you know, into a

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bar and the bar is themed for the haunted mansion,

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or you go and watch a Cocoa dinner show. What

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makes it like quote unquote immersive in that sense is

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that it is a themed narrative driven environment that surrounds

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you and where the elements in the environment all follow

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the story, right, that's kind of their their thing. But

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I think, you know, Scott, and I also think that

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there is room in that immersive entertainment for giving the

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guests more agency and that that agency has consequences and

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that can impact the story. So I think this is

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all part fortunately or unfortunately, it feels like all this

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has become part of that one just immersive word and

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so you can have the whole spectrum of things. But

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you know, I think on the bottom end, it's like

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does all do all of the elements support a narrative

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that a cohesive narrative that makes sense? Like does the

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trash can you know, it's that classic exam that everyone

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brings up, you know, in our industry, like does the

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trash can look like it would fit in the world

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that it's in or is it a trash? Can you

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just brought out from somewhere else and stuck it there?

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That's like the bottom and the top is like sleep

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no more? And what Scott is saying like does the

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guest Can the guests create their own you know story essentially?

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Can do they have a role in the story and

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do what they does. What they do change the outcome potentially.

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Yeah, I think that. I think that one of the

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reasons that this is becoming such a popular thing and

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will continue to be such a popular thing over the

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next year is next few years in my opinion, but

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is because people are going to want a sense of discovery,

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you know. And Philip uses the term agency, I would

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like to say, they have either the guests or the

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audience members, or however, the the non paid characters in

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the story, however you want to talk about it, either

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have agency to truly change the narrative, or have a

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perception of agency so that you know, perhaps perhaps it

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is written years ago I started working, I started using

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a phrase called the story sphere, which was instead of

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a storyline, which was linear, it was three dimensional, and

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it started and ended at the two poles of a sphere.

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But there were multiple ways to connect those two poles.

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And to me, that is kind of what the that

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seems to be where we're headed. And with the help

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of technology, with you know, various forms of technology in general,

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that has become something that is attainable. I think it's

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also attainable without high tech. I think you can do

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it with no tech. And it's this is such an

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important topic that it has come up in pretty much

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every education session for every trade show that I've done

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over the last year, and it's looking forward into the

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into twenty twenty five as well. I'm already scheduled to

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do a couple of different sessions on immersive and what

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that can mean, because I think everybody's a little bit

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afraid of.

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It, you know.

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I think that there are owners out there, especially in

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smaller attractions, who are terrified because they're like, well, I

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can't afford, you know, I can't afford the kind of

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technology I need to make this work. But I guess

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my point is let's break it into the concept, not

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the tools, so that you don't you know, you don't.

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You don't build a house based on the hammer you have.

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You build a house based on what you need for

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a house, and then you find a way to make

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it work. You can make it as high tech or

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as low tech as you want. And yes, it's easier

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if you're very high if you have you know, high

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tech AI that can generate storylines based on when anybody says.

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But at the same time, it can be as low

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tech as I'm going to put you instead of putting

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you in a theater seat to watch a show that

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takes place in a bar, I'm going to put you

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in a bar, and I'm going to serve you drinks.

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And when you get up and move, that means that

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you have a different perspective, just like you would in

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a bar. So, you know it, it may be as

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simple as changing the atmosphere or changing the environment. This

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is what they're doing in New York with a lot

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of shows. You know, the one I keep going back

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to as an example over and over again as the

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kit Cat Club, which is basically cabaret in a club.

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And I think that this is gonna I think this

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is going to become even more and more impactful. What

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I think is going to be interesting is if it

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does truly dive into or or seep into what is

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known as traditional theater. I guess how do those shows tour?

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That becomes the next challenge. You know, do they do

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they start touring to spaces that are not traditional theater spaces?

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Do they start touring to arena spaces that can be

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turned into something completely different? You know, I have a

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couple of friends now who have started what they call

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immersive spaces, and they are neutral performance spaces that can

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be set up like a theater, or can be set

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up like a club, or can be set up like

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a walkthrough experience, or can be set up like a

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big open room, can be set up like an art gallery.

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I mean even art galleries are becoming immersive. You know,

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there are multiple shows out there, everything from Van Go

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to Dolly that you can have an immersive experience where

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things change around you, you are completely surrounded and entrenched

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in the world of the artist. So I think all

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of these things are things that we need to look

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forward to. Now, are we going to come up with

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all the answers and tell you exactly what everybody needs

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to know and needs to do with their own product. No,

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we're not going to do that in this show. But

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I think it's important to recognize that if you have

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a chance to give guests agency, to give them the

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opportunity to feel as though their actions have consequences or reactions,

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then I think you're going to be more ahead of

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the trend than behind it as we move into the

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new year.

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That's my opinion. Yeah, I think the story there concept

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is interesting and I think it again, I think it's

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also scalable. But it's interesting because essentially essentially it well,

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it's it's similar to I think some of the big

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classic immersive experiences like Sleep No More in more like

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in that you know, there's there's coordinate like you know

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this where the story is going to begin, you know

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where it's going to end, and the guests are brought

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together for key moments. So in that sense, the story

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is controlled in that, like you know, if there's characters

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and they have beginning and they have an end, but

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you let the guests wander choose their own path in

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between those elements, right, so they all get the same

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ending in the same beginning, but the journey of how

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they get there is up to them versus you know,

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a traditional like you said, a theater production where everything

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is controlled and everyone gets the same show. You know,

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they're allowed. And I think if you expand that writ large,

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essentially that's what theme parks were. I mean they you know,

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you kind of allowed you again at beginning, a middle end, right,

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the theme park begins, they all start at the ticket counter,

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they all end with the fireworks show or the main

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you know, everyone gathers at the beginning of at the end,

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they have the same experiences, but they can choose what

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riodes they do and what order and where they eat

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and what they eat and how they explore. I think

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it's already very natively involved into that well.

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And speaking of how it's being integrated into theme parks,

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I mean we're seeing it really in every major park

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since the opening of Wizarding World of Harry Potter, and

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it probably even started before that. I suppose you could

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say amity with Jaws, but they it's where they basically create.

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They create a world that you live in. You know,

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when you go to when you go to Wizarding World

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of Harry Potter, when you're there, you eat and purchase

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and ride all things that are part of that world.

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It's world building. It's world building, and you know, I

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think that we're seeing that with what they've done with

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with Aaron Deel, Well, what Disney's done with Arundel, what

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we've seen with Super Mario. Super Mario. Yeah, I think

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all of Epic, I think all of Epic Universe, they're

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they're different world building that has gone on and you know,

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and and it goes down to on a much smaller

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scale with the the the Wands for Potter, the Magic

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Bands for Disney. It's giving guests agency, and especially youngest

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because master and control for a young guest is essential,

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and giving them the ability to manipulate their own world

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within the world that they've created. And I know this

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sounds really scary to some folks who are used to

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doing you know, song and dance shows that happen on

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a stage that everybody sits and watches. But it don't

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throughout the Baby with the Bathwater. You know, those of

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you who have listened to me for a long time,

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you've heard me say this. You heard me say this

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throughout all of the pandemic, and that was don't panic,

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just pivot, take the skills you know, and apply them

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in a different way so that you can stay ahead of,

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or at least with the upcoming trends for experiential and

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immersive entertainment.

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Well, and I just I want to mention too, there's

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not like there's not a place for those because I

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think what we learned in the evolution of immersive this

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past this year and the past year is that it

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can't or it doesn't seem to work where there's no

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stories here, Like Scott is, it's a good premise, but

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like if you I think that's what you know. I

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think Glack to Star Cruiser was was maybe like too expensive.

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So we learned that, like there's a limit to the price,

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the premium. We learned that there's a limit to the premiumization,

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you know, we learn that recently. We also kind of

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learned with Galaxy's Edge there's that there's if it's just

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a world where you enter and nothing is happening, it's

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also not a great experience. So this it needs almost

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that story to a concept where there is some sort

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of beginning and end like that, like there there.

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There needs to be and I would argue that both

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of those have that. But I think that But I

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think what happened is I think again in my opinion,

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I know I didn't feel this way at first, but

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I've might I've come around a little bit. With Galactic

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Star Cruiser, I think they were three to five years

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ahead of their time.

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I think the issue with Star Cruiser was that it

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was too expensive. I don't think the issue is that

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it didn't have a narrative. I think the issue with

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the the star Wars Land initially was that it didn't

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have any entertainment like you were mentioning, like classic entertainment.

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It didn't have a through line, there was no like narrative.

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It was just like a world that existed, and it

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was like too much for the guests to try and

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figure out what to do. You know, So I think,

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I think.

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And if you want to create, I mean one of

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the things, based on what I've seen for Epic, one

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of the things that that they've done there is they've

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created shows that would happen in the world that they're.

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Created, correct, that's it. So so that's the model they

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rotated to in the Star wars Lander. Remember, like initially

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there were not there was not any shows like there

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was there was like they were like your you're water

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on the street and you know in Batu and you're

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like yeah, but like that's too immersive because.

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We wouldn't just why am I doing it?

295
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Yeah? Why am I doing this? And what what's going on?

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They're like, well, you choose, you choose, why you're there,

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you make and you're like, well no, because like you

298
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I've also.

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Heard that is the same reason that some people absolutely

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despise Sleep No more because they feel as they didn't

301
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see everything. Well, the idea here is to create so

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much to see that you can a return and be

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each have your own experience. And I think we're getting

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around to that. I think that you know, the what

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was it fifteen ten to fifteen years of sleep no more.

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And I don't know how long it's been around, It's been

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around for a long long time. I think that that

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has helped train audiences. I think that we are finally there.

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I think, you know, it's goes back to themed entertainment

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has become a giant D and D game. So you

311
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might as well just hop on and get ready to

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roll the dice, because you're gonna have You're gonna have

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all kinds of immersion. Gamification, which is which sounds really

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easy but is really sort of challenging because gamification to

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one person does not mean the same thing to another person.

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To many people, gamification means winning and losing. To other people,

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it means playing the game for your own personal gain

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and finding out, you know, how far can you get

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in the journey.

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Or the quest.

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So so that's that's a little bit of a slippery

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slope there, but it is a form of experiential entertainment

323
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and there's and there's nothing you know, nothing wrong with

324
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it at all, and that could once again be high

325
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tech or low tech.

326
00:16:34.320 --> 00:16:37.279
Yeah, yeah, yeah, So I think to wrap up this section,

327
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you know, we talked about the story driven expansions, We

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talked about personalization and premiumization a little bit, you know,

329
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where it's Scott talked about that at gamification we touched

330
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on lightly. But yeah, we also see that of course

331
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with the stories we've talked about this year. Of course,

332
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you know Super the expansion of Super Mario World and

333
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that was a that's gamification in you know, like Scott

334
00:16:58.799 --> 00:17:00.440
said that there are a high tech and low tech versions.

335
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I think that's probably the most popular version that made

336
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the most news, which is this you know whole land

337
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where the entire area has gamification built in that you

338
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can play you know, in the area with with scores.

339
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But we're seeing this more and more with with AR

340
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and all that kind of stuff that's coming into it.

341
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And we've had it forever, right, the shooting games have

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been around. I'm like Scott said, like the high tech

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low tech you've had this kind of stuff hanging around

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for a while, but it's just becoming more part of this,

345
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and then experiential retail growth. We've talked about that too,

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but you know, like the integration, it's like hopefully, well hopefully,

347
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but you know, you see a lot of the retail

348
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area starting to catch on that, like immersive environments are

349
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better for selling items, which you know, the thing parks

350
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have known forever. But okay, so number two, starting, I

351
00:17:51.039 --> 00:17:54.079
knew we wouldn't get through all this, so okay, okay,

352
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So that was number one. Number two we looked at

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as just AI, which is such a large category, but

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I think it's it's already integrated into a little bit

355
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of what we talked about because you know, the expansion

356
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of AI is definitely helping with the immersive area because

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you know that we I don't think we talked on

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the show, but there was a story about the Museum

359
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of Football recently, I think in Parkroad an article about

360
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it talking about how they integrated AI into the museum

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exhibits where you would upload your picture and your name,

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and then as you go through the exhibits, there were

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certain art pieces where the art would be re rendered

364
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to include you inside of the art, so you know,

365
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you're like you're the receiver. You know, in a piece

366
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of art, and then you know things are personalized for you,

367
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and that's like step one, right, I mean, so this

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is definitely like, you know, they're related because AI can

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be used to help immersion. It doesn't have to be there,

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but it can be used to do that. But but

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it's also like how much will it be used to

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create new entertainment and script and all that kind of stuff, which,

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of course Scott's in the middle.

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Of well, and the thing is, the thing is, you know,

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we've even I mean, we've already admitted we used AI

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to create our show list for today. So however, I

377
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think that you know when you're using when you're using

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AI as a controller, because I look at it as

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sort of like the controller brain for lighting design. When

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you're using AI as a controller to help guide people

381
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through the story sphere, then I think that's great. I

382
00:19:25.480 --> 00:19:27.400
think it's a wonderful tool. I think it is what

383
00:19:27.519 --> 00:19:32.839
has made immersive theater on a grand scale possible is

384
00:19:32.839 --> 00:19:36.319
because of that AI. I'm also curious, you know, as

385
00:19:36.400 --> 00:19:38.960
as Philip mentioned, to use AI as far as creating

386
00:19:39.039 --> 00:19:42.799
content and we all know what happens. I would say

387
00:19:42.839 --> 00:19:46.720
that quite a few of the the ads and commercials

388
00:19:46.759 --> 00:19:51.200
that we see are created by artificial intelligence. There are

389
00:19:51.279 --> 00:19:54.640
more and more AI versions of scripts and songwriting and

390
00:19:54.920 --> 00:19:57.279
this sort of thing. Obviously, as a writer, this concerns

391
00:19:57.319 --> 00:20:01.400
me a wee bit, But I I still, you know,

392
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I still have to believe that at this point, at

393
00:20:05.119 --> 00:20:07.319
least this may all go away. But at this point,

394
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at least the heart, the emotion and the pulling on

395
00:20:11.880 --> 00:20:13.599
the right heart strings is still going to come from

396
00:20:13.640 --> 00:20:17.480
a human being, whether they feed that information into an

397
00:20:17.519 --> 00:20:19.920
AI generator or not, it's going to have to come

398
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from someone, you know. The best phrase that I have

399
00:20:24.079 --> 00:20:26.920
heard recently is, and I've heard it from several different people,

400
00:20:27.119 --> 00:20:30.400
is AI is not going to take over the arts. However,

401
00:20:30.640 --> 00:20:33.720
if you can't use AI within the arts, then you

402
00:20:33.759 --> 00:20:37.519
may be left behind. So I think it's important to

403
00:20:37.559 --> 00:20:41.759
recognize that AI is here, it's not going away anytime soon,

404
00:20:42.400 --> 00:20:44.359
and the more you can figure out how to use

405
00:20:44.359 --> 00:20:48.240
it as a tool to benefit you, just like we

406
00:20:48.279 --> 00:20:52.160
did to create today's show notes, the better off you're

407
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going to be. So you can't ignore the fact that

408
00:20:53.720 --> 00:20:56.640
it's there, and especially when it comes to the world

409
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of creation, but use it in a way that benefits you,

410
00:21:00.039 --> 00:21:02.839
and I will be completely honest. I use I use

411
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AI to generate flavor images when I when I write scripts,

412
00:21:06.720 --> 00:21:09.359
because there are certain things that I can't draw in

413
00:21:09.400 --> 00:21:12.359
a timely enough manner or paint in a timely enough manner.

414
00:21:12.960 --> 00:21:17.279
So I will utilize AI to help create the images

415
00:21:17.359 --> 00:21:20.279
or ideas. Now that then goes to a designer who

416
00:21:20.440 --> 00:21:24.559
will take that inspiration and and build off of it.

417
00:21:25.720 --> 00:21:30.160
But you know, I'll use it simply to to make

418
00:21:30.200 --> 00:21:31.599
things happen in a timely manner.

419
00:21:34.279 --> 00:21:37.480
I have a little bit of a soapbox about AI

420
00:21:39.079 --> 00:21:41.200
because I know it's it's such a big thing in

421
00:21:41.240 --> 00:21:43.279
our Creator I had a surprise look on my face.

422
00:21:43.480 --> 00:21:49.319
I know, I know, as I think it is very

423
00:21:49.319 --> 00:21:51.680
close to to what Scott is saying. But I've been

424
00:21:51.920 --> 00:21:53.440
talking about this with a lot of people and thinking

425
00:21:53.440 --> 00:21:55.799
about this in our Creator areas for a while.

426
00:21:55.839 --> 00:21:56.160
And.

427
00:21:57.920 --> 00:22:02.039
My view on it is that, you know, AI, it's

428
00:22:02.480 --> 00:22:05.240
definitely going to expand and become ubiquitous and more of us.

429
00:22:05.240 --> 00:22:08.240
They're going to have these conversations, you know, like so

430
00:22:08.319 --> 00:22:10.960
I don't know, so I'm sure it'll change, because AI

431
00:22:11.079 --> 00:22:14.160
It's self will change, you know, like, are we you know,

432
00:22:14.279 --> 00:22:16.519
is it possible for it to keep doubling capability or

433
00:22:16.519 --> 00:22:18.079
are we going to hit limits both in terms of

434
00:22:18.079 --> 00:22:21.400
electricity or capacity or like investment. I don't know. Let's

435
00:22:21.400 --> 00:22:24.799
put all that aside. I think right now, the way

436
00:22:24.880 --> 00:22:28.279
I feel and the way I tell other creators is

437
00:22:28.279 --> 00:22:32.039
that everyone should be using AI as a tool, and

438
00:22:32.279 --> 00:22:34.960
you should be looking to use AI, but you should

439
00:22:35.359 --> 00:22:39.640
divide it into camps basically, and the dividing line should be,

440
00:22:40.079 --> 00:22:43.359
you know, is what you need? Do you need something

441
00:22:43.519 --> 00:22:46.119
that is just average or do you need something that's good?

442
00:22:47.200 --> 00:22:49.519
Because right now, most of the AI that we have

443
00:22:49.599 --> 00:22:52.759
access to as individuals, what it does is it creates

444
00:22:52.799 --> 00:22:56.720
an average piece based on the inputs. So you input

445
00:22:56.759 --> 00:22:59.400
all of your writing samples and then you ask it

446
00:22:59.440 --> 00:23:01.680
to draft a XYZ and it will give you an

447
00:23:01.720 --> 00:23:03.960
average of what you have done. So it's not going

448
00:23:04.000 --> 00:23:07.440
to give you anything great. So if you need to

449
00:23:08.559 --> 00:23:11.000
do a business plan that needs to be really good,

450
00:23:11.519 --> 00:23:14.640
you probably shouldn't just leave it solely up to chat

451
00:23:14.720 --> 00:23:16.400
GPT to give you a business plan. What you should

452
00:23:16.440 --> 00:23:19.160
probably do is use it as a tool to help

453
00:23:19.200 --> 00:23:21.319
bounce ideas or to give you a starting point, and

454
00:23:21.359 --> 00:23:24.880
then you should refine it using your human skill. However,

455
00:23:25.720 --> 00:23:29.039
if all you need to do is generate copy about

456
00:23:29.039 --> 00:23:32.160
the latest boison Berry tart for the website, that's an

457
00:23:32.200 --> 00:23:35.119
average thing. Is anyone really going to care that that

458
00:23:35.279 --> 00:23:38.960
copy is not, you know, the best poetry they've ever read? No,

459
00:23:39.279 --> 00:23:42.880
So can you use AI entirely for that? Yes? So

460
00:23:43.000 --> 00:23:45.519
this is my dividing line. I'm like, if if the

461
00:23:45.680 --> 00:23:49.680
output is acceptable at an average level, which is very

462
00:23:49.720 --> 00:23:53.079
similar to what we do when we delegate anyway, you know,

463
00:23:53.200 --> 00:23:56.160
like they always say, like when you become a manager

464
00:23:56.200 --> 00:23:58.559
and you start delegating, like you know, I can do

465
00:23:58.640 --> 00:24:01.400
writing to I'm a very very good writer, and so

466
00:24:01.519 --> 00:24:05.319
I could recognize when writing is just average, and so

467
00:24:05.839 --> 00:24:07.799
then I have to decide if I'm going to delegate

468
00:24:07.799 --> 00:24:10.200
that to somebody else. Am I okay with it being

469
00:24:10.519 --> 00:24:12.400
less good than what I could do? And that's I

470
00:24:12.440 --> 00:24:15.119
think the very similar line that you have to run

471
00:24:15.160 --> 00:24:19.519
here with AI. Like AI cannot write a great piece

472
00:24:19.799 --> 00:24:22.960
of writing. And I'm sorry if you think what AI

473
00:24:23.039 --> 00:24:24.720
can do is great, then you're not a good writer

474
00:24:24.839 --> 00:24:27.079
because you are not good enough to see that it's

475
00:24:27.119 --> 00:24:31.640
not good. So is it average? Yes? Like, have i

476
00:24:31.759 --> 00:24:34.519
I've used AI to help me write stories before, because

477
00:24:34.720 --> 00:24:37.799
sometimes it's just a if it's just a story, that's like,

478
00:24:38.519 --> 00:24:40.759
here's what happened, here's what this person said about it.

479
00:24:40.799 --> 00:24:44.119
Put it together. That's average, that's reporting the facts. It's

480
00:24:44.240 --> 00:24:48.119
very easy. Fine, but in something like where you're trying

481
00:24:48.160 --> 00:24:52.200
to write an essay or something for publication that needs

482
00:24:52.240 --> 00:24:56.519
to poetically summarize all of XYZ, you know, into a

483
00:24:56.559 --> 00:24:59.400
few sentences, AI is not gonna be able to do that,

484
00:24:59.519 --> 00:25:02.319
like you will have to do that. So to me,

485
00:25:02.400 --> 00:25:04.000
that's all that's going to be the dividing line.

486
00:25:04.640 --> 00:25:08.960
Well, now, building off your example of corporate hierarchy, you know,

487
00:25:09.359 --> 00:25:12.839
for years people have said I'm gonna I'm the CEO,

488
00:25:13.000 --> 00:25:17.000
I'm going to have my VP of marketing ye write something,

489
00:25:17.319 --> 00:25:19.680
and they then delegate it to somebody in their department.

490
00:25:20.039 --> 00:25:22.279
It then goes through the VP of marketing, who changes

491
00:25:22.319 --> 00:25:24.920
it and tweaks it and fixes it. Then it goes

492
00:25:24.960 --> 00:25:27.079
to the CEO, who always puts a stamp on it,

493
00:25:27.119 --> 00:25:31.720
always peas on it. Somehow souse use AI to whatever

494
00:25:31.839 --> 00:25:35.160
level you need to get that done, recognizing that you

495
00:25:35.200 --> 00:25:38.039
always have the ability to improve upon it. You always

496
00:25:38.079 --> 00:25:40.920
and it's your not only ability, but responsibility to improve

497
00:25:41.000 --> 00:25:42.799
upon it if, as you say, Philip, you want something

498
00:25:42.799 --> 00:25:45.359
to be excellent as opposed to my day.

499
00:25:45.720 --> 00:25:48.720
Correct, Like, there's no real like in my opinion, honestly,

500
00:25:48.759 --> 00:25:51.400
there's no reason that you couldn't use AI to do

501
00:25:51.880 --> 00:25:54.680
like all of your you know, flavor texts for the

502
00:25:54.759 --> 00:25:57.279
menus for your food festival, like like, you know, no

503
00:25:57.359 --> 00:26:01.559
one's really like sitting there reading that out loud, you know,

504
00:26:01.640 --> 00:26:02.079
you know what I mean.

505
00:26:02.160 --> 00:26:04.160
That's not a culinary friends may disagree with you, but

506
00:26:04.200 --> 00:26:04.920
that's okay.

507
00:26:05.079 --> 00:26:08.160
Yeah. But the only caveat I want to add to this,

508
00:26:08.440 --> 00:26:12.920
based off of my experiments and research, is that this

509
00:26:13.119 --> 00:26:15.440
my rule like holds true for things that humans are

510
00:26:15.440 --> 00:26:17.599
aware of the process, but if there are things where

511
00:26:17.680 --> 00:26:19.680
humans are not aware of the process. So for example,

512
00:26:19.720 --> 00:26:23.279
the best example is music. You know, you talk to composers,

513
00:26:23.359 --> 00:26:26.960
and some composers, you know, they have like a process

514
00:26:26.960 --> 00:26:28.920
that they work through. But a lot of them will

515
00:26:28.960 --> 00:26:32.480
admit that, like the music process itself is not something

516
00:26:32.480 --> 00:26:35.920
they can like completely control. You know, it's a lot

517
00:26:35.960 --> 00:26:37.880
of like I try this, I tried this, then I

518
00:26:37.880 --> 00:26:39.759
try this, and then you know, I kind of get

519
00:26:39.799 --> 00:26:43.759
to what I think sounds good because you know, writing

520
00:26:44.000 --> 00:26:46.880
is there is a process, right, you outline, you draft,

521
00:26:46.920 --> 00:26:48.960
you go through like you know, we we know how

522
00:26:49.000 --> 00:26:51.640
to like you know, we know how we're getting there.

523
00:26:51.680 --> 00:26:55.400
But I would say something like music, I think that

524
00:26:55.480 --> 00:27:02.519
the AI generated music it's pretty good. Like it's above average,

525
00:27:02.599 --> 00:27:03.920
is what I would say. That there's a there are

526
00:27:03.960 --> 00:27:06.319
like a few caveats where this is a little bit

527
00:27:06.359 --> 00:27:09.160
like above average. And so I think, for example, I

528
00:27:09.160 --> 00:27:12.279
think that I think Scott had the example of this earlier.

529
00:27:12.279 --> 00:27:15.519
But like I think if you are creative you just

530
00:27:15.640 --> 00:27:19.880
need BGM for the park zone and whatever, you will

531
00:27:19.920 --> 00:27:22.160
be able to use AI to do that. If you

532
00:27:22.559 --> 00:27:26.599
are writing a stage show, or you're doing some sort

533
00:27:26.640 --> 00:27:29.400
of like a Broadway performance, or you're writing something for

534
00:27:29.480 --> 00:27:32.440
a new show that's going to be performed like a

535
00:27:32.440 --> 00:27:35.079
thirty minute musical at your park, you know that you

536
00:27:35.119 --> 00:27:37.119
have the budget for then you need a composer. But

537
00:27:37.240 --> 00:27:39.519
like if it's just like we need just some BGM

538
00:27:39.640 --> 00:27:42.359
to put in this haunt somewhere, you know you could

539
00:27:42.440 --> 00:27:44.480
use AI for that, And I think it's going to

540
00:27:44.519 --> 00:27:47.119
be a little bit above the average marker on that.

541
00:27:47.400 --> 00:27:49.039
But I still don't think that it's at the point

542
00:27:49.079 --> 00:27:52.039
where you would if you know, if the whole point

543
00:27:52.079 --> 00:27:54.039
of the show is the music, you probably shouldn't have

544
00:27:54.079 --> 00:27:56.359
AI do it. But if it's just a background piece

545
00:27:56.400 --> 00:27:58.559
of it, I think that it's good enough. At this point,

546
00:27:58.640 --> 00:27:59.319
that's beyond well.

547
00:27:59.559 --> 00:28:01.160
And I'll be on honest, I kind of write the

548
00:28:01.160 --> 00:28:03.759
same way you just describe music. I'll try things and rewrite.

549
00:28:03.839 --> 00:28:05.799
You know, they often say that the artistry of writing

550
00:28:05.839 --> 00:28:09.319
is in the rewrite, which I truly believe. I also

551
00:28:09.680 --> 00:28:11.960
think that you know, it's not black or white. Either

552
00:28:12.319 --> 00:28:14.519
it's not we're going to use something that is completely

553
00:28:14.559 --> 00:28:17.480
AI or something that is completely composed. Composers should use

554
00:28:17.480 --> 00:28:20.400
AI as the tool. Use it as a tool to

555
00:28:20.480 --> 00:28:23.160
get you from point A to point B, not point C, D,

556
00:28:23.200 --> 00:28:25.880
E or E, which is where excellent slit lives. But

557
00:28:26.640 --> 00:28:29.160
don't be afraid to use it. Use it as a tool,

558
00:28:30.000 --> 00:28:34.359
build upon it based on your own experience, gut instinct,

559
00:28:34.400 --> 00:28:37.799
whatever you want to call it, and continue to build

560
00:28:38.039 --> 00:28:41.359
from it. It's not going away. So it makes no

561
00:28:41.519 --> 00:28:43.480
sense to put your head in the sand. Because I

562
00:28:43.519 --> 00:28:45.319
know plenty of artists who are saying, no, I would

563
00:28:45.319 --> 00:28:47.400
never use AI, and blah, blah bah blah blah.

564
00:28:47.440 --> 00:28:47.960
It's a tool.

565
00:28:48.119 --> 00:28:50.000
It's it's sort of like people who write with pencils

566
00:28:50.000 --> 00:28:52.319
saying I'm never going to use a typewriter, that new

567
00:28:52.319 --> 00:28:55.839
fangled thing. It's not going to last. You know, yes,

568
00:28:55.920 --> 00:28:56.640
tool use it.

569
00:28:57.079 --> 00:29:00.759
That's a great point. That's well, we're basically out of time.

570
00:29:00.759 --> 00:29:02.240
But I want to just that's my last point. I

571
00:29:02.279 --> 00:29:04.839
want to talk about. We It's something that we've encountered

572
00:29:04.839 --> 00:29:09.279
also at work. I do believe all of us, our listeners,

573
00:29:09.319 --> 00:29:13.000
all of us, everyone, all of our teams should be

574
00:29:13.079 --> 00:29:14.880
using AI and you need to start learning how to

575
00:29:14.880 --> 00:29:18.319
incorporate it now and have these exact discussions and make

576
00:29:18.400 --> 00:29:21.880
your almost like, you know, add a section to your

577
00:29:21.920 --> 00:29:24.960
employee handbook about the proper use and expected use of AI.

578
00:29:25.519 --> 00:29:29.480
Like that's what I We do that already at our company.

579
00:29:29.519 --> 00:29:32.759
We talk about it and I do lay out guidelines

580
00:29:32.759 --> 00:29:35.440
where I'm like, this is like we literally we're like

581
00:29:35.480 --> 00:29:37.759
we expect you to use AI in your job. This

582
00:29:37.920 --> 00:29:39.759
is when you should be using it, and this is

583
00:29:39.799 --> 00:29:42.279
when you shouldn't be. You know, like, this is an

584
00:29:42.319 --> 00:29:44.880
example of something that needs to be human proofd But

585
00:29:45.079 --> 00:29:47.599
if all you're doing is just answering a quick question

586
00:29:47.680 --> 00:29:49.720
about you know, the voltage or about the line run

587
00:29:49.759 --> 00:29:52.240
for this light or whatever is. That's fine to have AI,

588
00:29:52.599 --> 00:29:54.920
but if it's in these particular cases where it's very

589
00:29:55.000 --> 00:29:57.240
highly sensitive, I need you to have a human check

590
00:29:57.279 --> 00:29:59.880
on there. And you know, so I think laying that

591
00:30:00.039 --> 00:30:04.160
out now in your employe handbooks is critical going into

592
00:30:04.160 --> 00:30:07.640
twenty twenty five. And also, like, honestly, I've told a

593
00:30:07.640 --> 00:30:09.599
lot of our staff that their jobs are probably not

594
00:30:09.640 --> 00:30:12.599
going to be safe if they can incorporate AI, just because,

595
00:30:13.119 --> 00:30:15.240
like Scott said, it's the typewriter. Like, if you think

596
00:30:15.279 --> 00:30:18.039
about this as spell check, if an employee was like,

597
00:30:18.160 --> 00:30:20.079
I'm not going to use spell check, that's ridiculous, you'd

598
00:30:20.079 --> 00:30:21.240
be like, then you're not going to have a job,

599
00:30:21.759 --> 00:30:23.559
because I expect your stuff to be spell checked.

600
00:30:23.599 --> 00:30:26.599
I'm sorry, that's just the expectation. I'm old enough to

601
00:30:26.599 --> 00:30:28.880
remember that if you couldn't use if you couldn't use

602
00:30:29.079 --> 00:30:33.799
your basic basic laptop or desktop computer programs, yes, that

603
00:30:33.839 --> 00:30:37.039
you became obsolete as an employee. So I agree one

604
00:30:37.079 --> 00:30:38.839
hundred percent. We just need to make sure that we're

605
00:30:38.920 --> 00:30:40.920
using it in the right way and using it for

606
00:30:40.960 --> 00:30:43.640
the right reasons. As we jump into twenty twenty five,

607
00:30:43.880 --> 00:30:46.000
we hardly scratch the surface. Did we fill up?

608
00:30:46.119 --> 00:30:49.279
Oh? Thank goodness, because now I leave to talk about

609
00:30:49.319 --> 00:30:51.480
We leave stuff for people to want to subscribe to

610
00:30:51.480 --> 00:30:53.039
our Patreon even though we're going to be talking about

611
00:30:53.119 --> 00:30:54.240
question that's okay though.

612
00:30:54.119 --> 00:30:55.880
Yeah that well. So for those of you who are

613
00:30:55.880 --> 00:30:58.279
our listeners, who are standard core listeners, thank you very

614
00:30:58.319 --> 00:31:03.160
much for listening. We hope you have a incredibly successful

615
00:31:02.039 --> 00:31:07.039
and love filled new year. And for those of you

616
00:31:07.119 --> 00:31:11.079
who are our Patreon subscribers to Green Tagged Unhinged, we

617
00:31:11.119 --> 00:31:13.640
are going to be answering your questions in this New

618
00:31:13.680 --> 00:31:16.559
Year's episode, so this will all be we'll call it

619
00:31:16.640 --> 00:31:21.319
user generated content, all right, guys, thank you so much

620
00:31:22.119 --> 00:31:24.119
on behalf of Philip and myself. This is Green tag

621
00:31:24.160 --> 00:31:26.599
Theme Park in thirty. Happy New Year, and we'll see

622
00:31:26.599 --> 00:31:27.440
you next next week