Jan. 13, 2025

BONUS: How Merlin will Bring Minecraft into the Real World

Scott is unavailable this week, so we're airing a panel discussion from IAAPA 2024. The panel, "IAAPA Fireside Chat: Inspiring Minds of the Industry," combines large and small attraction operators to discuss 2024 and industry trends.

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Scott is unavailable this week, so we're airing a panel discussion from IAAPA 2024. The panel, "IAAPA Fireside Chat: Inspiring Minds of the Industry," combines large and small attraction operators to discuss 2024 and industry trends. During this presentation, you'll hear how Mojang Studios is joining forces with Merlin Entertainments to bring Minecraft adventures to life in the real world through immersive and interactive attractions. Featured in this discussion: Kayleen Walters, VP of Franchise Development for Microsoft; Scott O'Neil, CEO of Merlin Entertainments; Jakob Wahl, President and CEO of IAAPA; Robert Dahl, Founder & CEO of Karls Erlebnis-Dörfer; & Steve Thomas, President of Business Operations for Belmont Park.


WEBVTT

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This is Green Tag Theme Park and thirty. Normally, on

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Green Tag we cover the top theme park news from

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each week and discuss why it matters to you. We

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may not have all the answers, but we try to

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ask the right questions and start a discussion. However, this

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week is a little different. As you can tell, I'm

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not joined by Scott this week. Normally, my co host

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for this is Scott Swinston of Scott Swinson Craig Development,

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and we go back and forth and do kind of

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like a news commentary style show. This week, I am

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bringing you actually a recording from the last AYAPA Expo. Now,

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this is the IAPA fireside Chat inspiring minds of the Industry.

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We actually talked about this session during our roundup episode

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from AYAPA, so we discuss some of the key takeaways

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from this discussion. But this is the actual recording, a

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live from my camera in the room discussing this. You're

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going to hear the President of AYAPA, Jacob Wall, as

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well as Kayaline Walters from Microsoft and Scott O'Neill, the

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CEO of Merlin Entertainment, plus Robert Doll and Steve Thomas.

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So you might be wondering why we are doing it

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this way this week, and the reason is because Scott

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is still in the hospital. Last week he had some

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pain in his back and he's in the hospital today

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and he's unable to record. He should be doing fine.

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I will update you all with Scott's progress, so please

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send him your thoughts and prayers, but please don't panic,

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and we will look to get back to our regular

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styled show as soon as we can. But I didn't

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want to leave you all empty handed, so I wanted

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to bring you this recording for you to listen to

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and get the full insights, and then you can listen

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to our post discussion again if you'd like to see

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what we were thinking with this. And also for those

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of you some of you were asking how I'm doing

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with the fires. I'm not under an evacuation order yet,

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but we're kind of waiting through Wednesday because the winds

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are going to continue through Wednesday, so fingers crossed. I

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haven't had to evacuate yet, but we're kind of in

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the red flag watch to see what's going to happen.

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And I'm just sending positive thought out there that everything's

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gonna be fine with both Scott and I that's enough

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of me gammering. We will hopefully see you next week.

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But in the meantime, enjoy this IAPA fireside chat that

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was recorded by myself live during IAPA Expo this past November.

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Now sit back last and its fires presentation.

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And it's great, good afternoon, everybody. Thank you very much

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for coming. We hope you had a wonderful first day.

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And I'm an export and thank you very.

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Much for joining this this session with for the moments

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we wanted for people, and you might want to miscoutinate.

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There's fourth chair which sends people book.

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Back and throughout the year, I have a blessing in

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my world to see many people, to meet with many people,

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to see many facilities which I found very inspiring.

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And we have a fantastic education team.

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There are somewhere wanning around here Sean and Max, and

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they usually start planning next year's education program next week,

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so by early January they have all the programs at

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and then thumbs.

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Like in May and eight July. I come to them

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and say, hey, do you have a space for those

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tools speakers? And I say you are six months to

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lay checks, And then I say, can.

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You give me a slot where I just invite some

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people I would like to have a nice chats and

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that is why we're hitting.

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So thank you very much all of you for joining.

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And I have three guests here which have all done

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amazing things in their jobs, which have done attractions which

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you neque to see, which all have.

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Their inspiring story in very different ways. And next to

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me is Robert Dale.

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Alb is visionary and it's always hard to explain wherever

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comes from because he has a strawberry fund and I

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always say it's a long term family business with which

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sold drawbacks and then people came to big store berries

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and then people came to stay for a coffee and cake,

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and then they stay for attractions.

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And he's building hotels. You have now eight ocations, seven locations.

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I think ten more on the planning, and you were

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planning the big jump across upon.

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To North America.

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And if you have not seen any of his attractions

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and he saw I don't offend any other operator group.

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I would say it's the best retail team which we

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have in our industry. So thank you very much for coming.

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Next to me is Scott o'deil.

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I don't think I have to introduce about the last

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Scott the CEO of Merland Entertainment and one of the

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biggest giants in this industry and one of the largest

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operators which we have worldwide. And it's hard to have

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an exact pound of attractions because you opened some every minion.

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Fields across the world. And Scott has been with Merlin

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Low for approximately two years to that and he has a.

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Few shot back around on the sports industry and very

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happy to have scotch again. And then on the side

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they let Eve Thomas from Darmont Park in San Diego

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seem actually is one I was once the years of

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of the safety committee and they're always looking up to

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speak because they said he's one of the few maintenance

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managers who made it to general manager ten It only

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took him ten months.

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He started in twenty seventeen as maintenance manager, became ten

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months later the general manager and CEO of Belmont Park.

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And we will talk about it later because it's also

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a fascinating story to see and how that has event

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So thank you all for joining. First question and maybe

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we start in the row. How is two thousand many

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four for you? How has this season been?

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What's cool?

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Once we had to a mid season at open Hu

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Park twenty sort of March this year.

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And due to a lot of r the we are happy, you're.

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Happy, we are happy, good you will I think.

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Not many say and yet to get into school just

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say you're happy.

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I wasn't doesn't happen. I don't love that idea. Twenty

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four was not a bad year. As I talked to

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my colleagues Jerald Brow and I talked to our friends

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in the industry, I think people generally have the same

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read and feel. I think inflations generally caught up with.

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The new collar worker and that stuck a little life

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out of market lead to take price. Most of us

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also be generally interested rode, most of us like held

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on Boinemes. But also a good year of year over

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year for sure, robust October which was which is a

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nice pleasant surprise. But but if you're just talking about trading,

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this is not one that will make the Hall of

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Fame books.

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If you're talking about the progress that's made in the company,

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I would hear I'm very happy. I mean laying the

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foundation in terms of data.

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We've had incredible upgrades in terms of our design and

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creative capability, and that thing generally. You know, we had

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an announcement today ter a brand partnership sort an all

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the time high.

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The business is going certainly in the right direction. But

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things are good.

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For nothing.

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Very simple for us at Belmont, we had a flat

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attendance wise year. Actually per caps spend was down about

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two dollars and seventy seven cents per person in which

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for us was about five mile blocks that we were

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down this year versus our expectation four twenty twenty four.

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But also similar we moved forward. And I was talking

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to somebody recently that was walking through the Bellbock Park which.

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Is in San Diego.

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We're going to sing to Bay in the Pacific Ocean,

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and they're like, hen, they're always moving forward here. It

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feels like you're always moving forward. So its fight us

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having a flat year. We were still moving forward, and

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then the perception of everybody else around us was like,

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we're still pushing and innovating in the park and we're

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still looking to improve overall, so good things can I

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also just.

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Add that I have the sitting and work of my

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team is like never waste a good crisis, and and

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this is the industry that's that's sometimes short on humility,

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not for these food but for everybody else.

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And I think that when you when you go through

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a period.

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Where you have higher aspirations and expectations in which you

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might hit from a bunch of standpoint, it leaves you

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a chance to really like sit back and think about

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how I leveraging this position was better for the future.

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And it was like that for me, that was the

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best outcome for twenty four. Yeah. I actually have a

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pretty interesting learning over this year, which was, you know,

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we went into it.

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You had all those pressure coming out of COVID to

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raise prices and I'm just going up.

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You're dealing with costom goods increasing on the food that

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other side, and so every year you're you're pushed to.

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Raise prices, should raise price, raise prices, and this year

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and be like a ton of bricks, because what we

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saw happened was we have a free open bark. You

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can buy tickets, you can buy a risk band, you

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can buy an anual pass, and we usually see a.

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Ton of band or a ton of risk bands being sold.

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We saw everybody shift from the wristband.

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We priced it what I think was too high ultimately,

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and we saw a ton of people shifting out of

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the wristband back in a single ticket purchases and decreasing

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expends significantly, and there's definitely a huge running for you

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because we got to vote for who we are the core,

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which is simple, valuable, cost effective. We want everybody to

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enjoy the park, and when we deviated from that, we

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felt there's a lot of pressure.

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Coming out and refinished spent coming out of code. I agree.

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I think I think a lot of.

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Us maybe missed curve in terms of persons.

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But when you have a different counts up, you have

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free entrance and maybe oscos who if you has s

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been ever to costs?

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Okay, is anybody VOLA cheering to try to expand successful

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cost Have you been to costs?

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Yes?

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No, then it would be difficult for you to explain. Finel,

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do you want to explain you have a life for

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ninyl do Thanks good he see your MC.

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Kind of.

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Wonderful volunteer with the DIAPA. So if it's something that.

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Touches show hard when you're when you're entered there, the

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entrance is almost three and.

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You can see what passion and what creativity the armsted.

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It's all based on the love for strawberries, and.

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You can even see it on Robert's arm. There's a strawberry,

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and that's.

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The only one we still see.

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I visited a few years ago in Berlin, and I

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think I told everyone that I met the year after.

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To go there to see and to experience it, said,

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it's just all.

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Thank you, madam, And what would you agree with this description?

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I'd love him, thank you very much. Yeah, it's we

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started cards as a we actually as a retailer. We

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are a retailer, and then to encourage more people to

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come visit us. We started with our first playgrounds and

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so many years ago, but then into someone eight we

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also edited a small ride to track the ride and

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floud out that people that liked it a lot and

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play what we came into the park. But still we

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lose sixty percent of our yearly revenue with retail and

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but in terms of Abida, food finding, hospitality and ticketing

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is about eating is the same like retailer have be done.

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So now we are kind of a mixture between amusement

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park and retailer.

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What comes from the first story retail or attractions. That's

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a pretty much.

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I love this story telling about my job is to

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no matter if it's a.

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Story about a real great product which we sell, or

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about the mad world or ride or something that people eat.

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So storytelling I love most and I think but the

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main reason why people come visiting cards is a mixture

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of it. I wouldn't say that people become especially to

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row for all rights or especially to go shopping.

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They love this easy mixture.

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And it's easy to decide to visit cards because you

240
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have to pay an entrance figure.

241
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I can enjoy a lot of things for you.

242
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Is it a little bit like like here principle and

243
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it just really pay the cash?

244
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I read it somewhere from you, But I love suspect

245
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here the key basy is the entrance fe gets accent,

246
00:13:32.840 --> 00:13:36.159
It's funny and it's a little bit like that.

247
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I guess you become from a family of strawberry pass

248
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what drives and what inspired you to develop attractions? And

249
00:13:47.879 --> 00:13:50.000
I think you know you said at seven, I think

250
00:13:50.200 --> 00:13:52.480
your loves you want to go more over the next

251
00:13:52.600 --> 00:13:53.559
years of the journey.

252
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Where does it come from.

253
00:13:58.080 --> 00:14:04.679
A deep inside? I really love this challenge, and I'm

254
00:14:04.759 --> 00:14:05.559
really curious.

255
00:14:05.639 --> 00:14:08.720
I love to hear to meet people like you and

256
00:14:09.440 --> 00:14:13.440
to join such a show like I am, for example,

257
00:14:13.480 --> 00:14:16.679
but don't also go in Germany or it to a

258
00:14:16.759 --> 00:14:22.480
strawberry show where it's used varieties of strawberries, shop and contractors,

259
00:14:22.600 --> 00:14:25.840
and and I can go to work show, to to

260
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South China and to select some new items for our shops.

261
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So I love this life.

262
00:14:33.919 --> 00:14:36.279
And okay, I'll look at enough.

263
00:14:36.120 --> 00:14:42.519
About you focus right now, it seems like a vertical

264
00:14:42.840 --> 00:14:47.039
and horizontal. You know, you obviously build your past, but

265
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also you invest into accommodation.

266
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You have plans for a water park in one of

267
00:14:52.840 --> 00:14:53.559
the locations.

268
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This is a hotel which I think, from my understanding,

269
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is built completely by recycled material.

270
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Where's the limited?

271
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Like, what is this?

272
00:15:07.720 --> 00:15:11.120
Where's a limit? I hope there is a limit. But

273
00:15:11.320 --> 00:15:16.879
of course we we we we have. It's not easy

274
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to achieve all of these goals, but we we we

275
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have gone three ways of bringing it. Like first of all,

276
00:15:27.519 --> 00:15:35.000
we try to get cars to bring cards to a

277
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decentralized organization.

278
00:15:37.360 --> 00:15:40.679
So in all locations, the people got a lot of trust.

279
00:15:40.759 --> 00:15:44.200
Team managers got a lot of trust to decide whatever

280
00:15:44.320 --> 00:15:48.799
they think is right to decide. It's the opposite of centralization.

281
00:15:48.960 --> 00:15:52.519
So decentralization is one of it's a really great idea,

282
00:15:52.600 --> 00:15:54.600
I say, and it works quite good, not always, not

283
00:15:54.759 --> 00:16:01.440
every day, but very often. Second, we try to our

284
00:16:01.759 --> 00:16:07.440
development department is so like about forty people are working

285
00:16:07.559 --> 00:16:11.919
there for developing new projects, and you try to move.

286
00:16:12.679 --> 00:16:15.240
Let's just department and grow, of course, because it's your

287
00:16:15.279 --> 00:16:18.399
only way to interview bring all these projects to life.

288
00:16:19.519 --> 00:16:21.879
And I you working a lot of for surely.

289
00:16:25.399 --> 00:16:28.720
I think it's an interesting subject and I would love

290
00:16:28.759 --> 00:16:31.759
to hear the scouts opinion on them afterwards.

291
00:16:32.480 --> 00:16:36.360
You you are going in your way.

292
00:16:36.480 --> 00:16:39.360
You own IP cars has become an IP you know,

293
00:16:39.519 --> 00:16:42.960
because you're only president. At the same time, you're now

294
00:16:43.600 --> 00:16:46.360
going into a business where also buy apples.

295
00:16:46.440 --> 00:16:49.120
You know, for me, many people in this audio school

296
00:16:49.120 --> 00:16:50.039
and Nobba.

297
00:16:49.679 --> 00:16:53.679
Tina, which is a very popular series for young girls

298
00:16:53.759 --> 00:16:56.799
in Germany, you're planning to build an own part based

299
00:16:56.840 --> 00:16:57.639
on their IP.

300
00:16:58.799 --> 00:17:01.799
What is your feeling and trying to stroll through the

301
00:17:01.840 --> 00:17:03.639
picture so you know that big I think we have

302
00:17:03.720 --> 00:17:04.480
a picture.

303
00:17:04.160 --> 00:17:10.720
Of ye and and sudden that's the two horses of BBT.

304
00:17:11.559 --> 00:17:16.920
Why do we have doing It's a question, yes, cards

305
00:17:17.359 --> 00:17:20.920
we have got six characters. The main character is Tarting

306
00:17:21.839 --> 00:17:26.119
and he hast five friends and they were developed by

307
00:17:26.359 --> 00:17:32.400
a publisher which forty years ago developed BB and Tina,

308
00:17:32.480 --> 00:17:37.039
which is the most famous character in Germany and.

309
00:17:37.519 --> 00:17:39.680
A series in TV and cinema.

310
00:17:39.759 --> 00:17:44.160
They have tried most and Semma and I asked them

311
00:17:44.200 --> 00:17:47.759
once when we talked about cards while they're still media,

312
00:17:47.880 --> 00:17:50.359
Tina a middle part and as I said, they I

313
00:17:50.359 --> 00:17:51.880
don't know. And I asked them if I can do

314
00:17:51.960 --> 00:17:54.640
it because we have a great big site of a

315
00:17:55.079 --> 00:17:59.079
piece of land close to Berlin, and I saw it

316
00:17:59.200 --> 00:18:02.160
sim bread idea to bring more people into this place,

317
00:18:02.240 --> 00:18:04.440
to bring more inpat our tenement should have been in there.

318
00:18:04.559 --> 00:18:04.799
And so.

319
00:18:06.640 --> 00:18:13.319
Scott a piece, I mean youth a mans unsupported but

320
00:18:13.720 --> 00:18:16.279
also in a certain way also have your online piece

321
00:18:16.359 --> 00:18:19.759
with some of your of your past. But will we

322
00:18:20.000 --> 00:18:22.440
and you obviously talk about one night an data.

323
00:18:22.720 --> 00:18:26.200
And do you you plan to continue to growth with

324
00:18:26.519 --> 00:18:29.160
external a piece or you say you want to give

325
00:18:29.200 --> 00:18:30.000
out a lot more teams.

326
00:18:30.640 --> 00:18:30.839
Yeah.

327
00:18:30.880 --> 00:18:37.240
So it's a it's a very busy, convoluted, hectic world

328
00:18:38.079 --> 00:18:41.039
and we're trying to break through to the consumer and everything.

329
00:18:41.119 --> 00:18:43.839
The best way to do that is to establish brands.

330
00:18:45.799 --> 00:18:48.680
So that's that's one piece. So and that's kind of

331
00:18:48.680 --> 00:18:49.039
who we are.

332
00:18:49.079 --> 00:18:52.200
That's our dissus is to the leader of brand entertainment destinations.

333
00:18:52.200 --> 00:18:53.119
So that's what we do.

334
00:18:54.920 --> 00:18:57.839
In terms of how we can create our own hands

335
00:18:58.640 --> 00:19:00.680
and we have a we have a pretty aggressive work

336
00:19:00.720 --> 00:19:03.359
stream right now. I'm going with our Ryland matchup bankers

337
00:19:04.119 --> 00:19:07.359
to put out twenty five experiences.

338
00:19:06.960 --> 00:19:09.920
In the next eighteen months and reversing experiences in brands

339
00:19:09.960 --> 00:19:10.599
that we're creating.

340
00:19:11.000 --> 00:19:13.839
And that's I mean, even the size of our business,

341
00:19:14.680 --> 00:19:17.599
that's more fun than than actually you know what I mean.

342
00:19:17.759 --> 00:19:19.759
It's a big business we're running, and that's kind of

343
00:19:19.799 --> 00:19:23.799
a ah a fun uh sidecar where our Maryland matches

344
00:19:23.880 --> 00:19:28.359
bakers get to think and create, bring big data, analytics

345
00:19:28.480 --> 00:19:32.000
and research and mask that with those segretation of audiences

346
00:19:32.079 --> 00:19:34.400
and now into markets when the bills gameteen that's that

347
00:19:34.559 --> 00:19:36.960
that's like the fun part of the business that we're having.

348
00:19:37.000 --> 00:19:40.000
At that we we think, you know, we'll bear some true,

349
00:19:40.400 --> 00:19:42.640
the payback is very quick and it turns very high.

350
00:19:43.039 --> 00:19:45.640
But at this point, you know, even at twenty five

351
00:19:45.720 --> 00:19:48.240
in the market, that's eighteen months, you know, we won't

352
00:19:48.240 --> 00:19:48.440
make it.

353
00:19:48.519 --> 00:19:51.359
Now for a dent to make ample business won't run

354
00:19:51.359 --> 00:19:51.599
the other.

355
00:19:53.279 --> 00:19:57.839
So so we're we prefer big brands with with big eyes,

356
00:19:58.079 --> 00:20:01.160
big aspirations, big ip, massive global reach.

357
00:20:01.799 --> 00:20:06.680
That's what we're seeing in work the tourism. Steve's coming

358
00:20:06.720 --> 00:20:07.680
to you, Emence.

359
00:20:08.359 --> 00:20:10.480
I talked to the team and we had a wonderful

360
00:20:10.559 --> 00:20:13.559
North America something the thing last year with you, it

361
00:20:13.640 --> 00:20:14.160
said Jegle.

362
00:20:15.799 --> 00:20:18.839
And someone in the team said he lost the pod

363
00:20:18.960 --> 00:20:19.599
ten years.

364
00:20:19.400 --> 00:20:21.519
Ago and it lost about many state at for thirty

365
00:20:21.559 --> 00:20:23.200
minutes and that was a full day.

366
00:20:23.240 --> 00:20:24.519
Excuse, what did you.

367
00:20:24.640 --> 00:20:27.319
Change the mindset?

368
00:20:27.759 --> 00:20:30.880
I mean, if you want to look at it holistically,

369
00:20:31.400 --> 00:20:34.000
when I went in there Belmont Park, historically it was

370
00:20:34.799 --> 00:20:38.920
something I wouldn't call an iconic destination, and when I

371
00:20:38.960 --> 00:20:40.359
took a look at it, i'd walk through.

372
00:20:40.720 --> 00:20:42.640
If you go to that nextplotment real quick, this kind

373
00:20:42.680 --> 00:20:43.519
of summarizes it.

374
00:20:43.960 --> 00:20:47.000
So I took this photo in twenty seventeen when I

375
00:20:47.119 --> 00:20:49.079
was like two weeks on the job, coming in to

376
00:20:49.160 --> 00:20:51.799
run the maintenance and facilities department, and I took at

377
00:20:51.960 --> 00:20:54.920
how they were organizing all of their rise parts and

378
00:20:54.960 --> 00:20:55.599
their warehouse.

379
00:20:55.599 --> 00:20:57.599
And the only thing that was clean in this picture

380
00:20:57.759 --> 00:20:59.599
is the trash can is evidence.

381
00:21:00.440 --> 00:21:02.960
And so I actually used this with the team the

382
00:21:03.039 --> 00:21:05.200
next day when I was like, there's a problem here, guys,

383
00:21:05.880 --> 00:21:07.759
we got to fix this, you know. And they had

384
00:21:07.839 --> 00:21:10.279
things on the shelf that were, you know, old motors

385
00:21:10.319 --> 00:21:12.519
that we're arrested and we're going to rebuild this, and

386
00:21:12.640 --> 00:21:12.920
said this.

387
00:21:12.920 --> 00:21:14.319
Will never touch one of my rides.

388
00:21:14.559 --> 00:21:16.000
That's throw in the direction.

389
00:21:16.839 --> 00:21:18.000
So it was a mindset shift.

390
00:21:18.039 --> 00:21:20.759
It was it was then looking at our guests as

391
00:21:20.839 --> 00:21:23.799
somebody special and that we needed to treat them better

392
00:21:24.200 --> 00:21:26.079
more than they were there to take.

393
00:21:25.920 --> 00:21:26.680
Advantage of us.

394
00:21:26.720 --> 00:21:28.920
And I would say that in a nutshell that that

395
00:21:29.119 --> 00:21:32.160
was what we changed. It wasn't that the part was

396
00:21:32.279 --> 00:21:34.400
missing the pieces, It's just that they weren't put together.

397
00:21:34.920 --> 00:21:36.720
And so when I came on and finally got that

398
00:21:36.799 --> 00:21:39.839
general manager where I started to buy all the other

399
00:21:39.920 --> 00:21:42.680
small businesses inside of Belmont Park to make one even

400
00:21:42.680 --> 00:21:44.400
I find part. So right now, we don't want to

401
00:21:44.440 --> 00:21:46.240
operate about ninety five percent of it with a few

402
00:21:46.279 --> 00:21:49.640
select tenants that we know are behind us and support us,

403
00:21:49.920 --> 00:21:51.799
and they'll help us push their rock up the hill, not.

404
00:21:51.920 --> 00:21:54.160
Just leads on to the business that comes every day.

405
00:21:55.799 --> 00:21:59.160
It's interesting because it feels not I've mentioned past musical

406
00:21:59.680 --> 00:22:01.960
it's be partic didn't change a.

407
00:22:01.960 --> 00:22:05.480
Lot of attractions, but people have changed everything else. Would

408
00:22:05.480 --> 00:22:05.920
you agree to.

409
00:22:05.960 --> 00:22:09.920
That sort of We added quite a attractions as well.

410
00:22:10.359 --> 00:22:12.839
But something that you know, we realized is we were

411
00:22:12.880 --> 00:22:15.200
kind of landlocked at Edvalbon Park. We don't have a

412
00:22:15.240 --> 00:22:16.839
lot of space, and that was kind of an excuse

413
00:22:16.880 --> 00:22:18.079
that was you've done that. We don't have a lot

414
00:22:18.119 --> 00:22:19.759
of space, we can't expand we can't do this.

415
00:22:20.480 --> 00:22:20.599
Well.

416
00:22:20.640 --> 00:22:22.359
I started looking at the park and you know, you

417
00:22:22.440 --> 00:22:25.440
talk about revenue, orst square photos, thinking fun for square

418
00:22:25.519 --> 00:22:27.920
foot how do we get every square inch out of

419
00:22:27.960 --> 00:22:28.319
this park?

420
00:22:28.400 --> 00:22:29.799
And so there was things the.

421
00:22:29.839 --> 00:22:32.559
Giant different from Sense, which is our iconic rollercoaster, it's

422
00:22:32.559 --> 00:22:33.640
been there in ninety ninety years.

423
00:22:34.160 --> 00:22:36.559
I was able to push the framefor fence in about

424
00:22:36.599 --> 00:22:38.680
four foot all the way around it and get that

425
00:22:38.799 --> 00:22:42.599
square footage back for midway additional attraction and just going

426
00:22:42.640 --> 00:22:44.920
through the entire park and figuring out how do I

427
00:22:44.960 --> 00:22:46.680
play tennis with this, and how do I add an

428
00:22:46.680 --> 00:22:51.200
attraction that is starting to provide fun for the small kids,

429
00:22:51.519 --> 00:22:53.720
the middle aged kids, and the adults all the way

430
00:22:53.759 --> 00:22:56.559
through and coupling that with a great culinary.

431
00:22:56.240 --> 00:23:01.640
Experience and What I noticed is you guys have a

432
00:23:01.799 --> 00:23:05.720
fantastic achieve culture. You know, I went there and felt

433
00:23:06.240 --> 00:23:11.720
everybody was welcoming, everybody super super pouch, how opportuine, everybody

434
00:23:11.920 --> 00:23:12.359
was passionate.

435
00:23:12.480 --> 00:23:14.920
How do you we mis would you agree with them?

436
00:23:15.240 --> 00:23:21.079
What did you dont really? Lucky Bless. I've pushed very

437
00:23:21.119 --> 00:23:23.000
authentic culture overall, and I'm a.

438
00:23:23.000 --> 00:23:26.119
Team that I believe in. Teams were playing sports, so

439
00:23:26.240 --> 00:23:28.559
I know it takes a lot of us. Nobody is

440
00:23:28.680 --> 00:23:31.319
responsible for the whole thing. So we talk about that.

441
00:23:31.480 --> 00:23:34.960
Everybody has a state, you know, everybody has a voice

442
00:23:34.960 --> 00:23:37.960
at the table. We collaborate often and frequently, and it's

443
00:23:38.039 --> 00:23:40.400
the best idea wins. It's not my idea of wins.

444
00:23:41.000 --> 00:23:42.200
And so I think that that is.

445
00:23:42.240 --> 00:23:45.440
Foster what you're seeing there, where everybody feels involved and

446
00:23:45.559 --> 00:23:49.960
that they have a piece. Scott. From the outside, it

447
00:23:50.160 --> 00:23:52.680
feels since you guys have taken over, you have.

448
00:23:52.880 --> 00:23:56.720
Done similar coach with you you brought in a lot

449
00:23:56.720 --> 00:24:00.640
of people and intimating.

450
00:23:59.799 --> 00:24:04.160
Role that you have all. So focus more on on

451
00:24:04.279 --> 00:24:08.200
a leadership with you side, it said the paste in him?

452
00:24:08.599 --> 00:24:10.559
What other results? What few?

453
00:24:11.680 --> 00:24:11.920
Sure?

454
00:24:12.799 --> 00:24:13.039
I mean?

455
00:24:13.119 --> 00:24:17.599
I followed this amazing twenty five year founder, you know,

456
00:24:17.880 --> 00:24:19.960
and and had they.

457
00:24:20.000 --> 00:24:22.839
Not come from the family and founders and amazing entre

458
00:24:22.920 --> 00:24:27.519
viewers and and and there's wonderful things been founders and businesses,

459
00:24:27.720 --> 00:24:30.079
and there's some other and also these some getting new

460
00:24:30.160 --> 00:24:33.839
opportunities because founderies are so intuitive, the business is so mututive,

461
00:24:33.839 --> 00:24:35.480
that makes so many decisions.

462
00:24:35.039 --> 00:24:37.640
Just with their gun and experience, and you can come

463
00:24:37.640 --> 00:24:38.000
in with.

464
00:24:38.119 --> 00:24:39.559
Some fresh eyes from the outside.

465
00:24:39.640 --> 00:24:41.039
You actually need to see some.

466
00:24:41.039 --> 00:24:41.920
Of those opportunities.

467
00:24:43.039 --> 00:24:46.119
Or she's operating officers over there, you on Eastman who

468
00:24:46.720 --> 00:24:47.799
who's a big party of the.

469
00:24:47.839 --> 00:24:51.400
Crown online and she's spinning for nine years.

470
00:24:52.200 --> 00:24:55.240
Kirsty's in the back of incredible communicases team here in

471
00:24:55.279 --> 00:24:56.200
the front of service and.

472
00:24:56.200 --> 00:24:59.000
Some are incredible execpithus there but we had ridword this.

473
00:24:59.279 --> 00:25:02.720
This U places literally an incredible world exactly said. Some

474
00:25:02.799 --> 00:25:05.240
have a big year for twenty five years and others

475
00:25:05.319 --> 00:25:08.720
for twenty five minutes. For us, like we believe that

476
00:25:08.880 --> 00:25:11.400
the sustainable pypetitive.

477
00:25:10.920 --> 00:25:13.440
Advantage is to create the greatest place in the world

478
00:25:13.519 --> 00:25:15.839
to work and play. And so that is like at

479
00:25:15.920 --> 00:25:17.160
the heart of who we are.

480
00:25:17.279 --> 00:25:20.000
And every decision with Babing is kind of wrapped around

481
00:25:20.000 --> 00:25:21.200
and does this contribute to that?

482
00:25:21.279 --> 00:25:22.839
Is this take us a step order? Does it take

483
00:25:22.880 --> 00:25:25.160
us a step back? Once you figure out who you

484
00:25:25.279 --> 00:25:27.640
want to be, then we can just you know, went

485
00:25:27.720 --> 00:25:28.039
down and.

486
00:25:28.480 --> 00:25:32.359
Certainly created some talent, and we have extraordinary talent, but

487
00:25:32.519 --> 00:25:33.519
there's extorting talent and.

488
00:25:33.559 --> 00:25:36.880
We walked in. But it's just the world's changing, and

489
00:25:37.039 --> 00:25:37.759
so some of.

490
00:25:37.880 --> 00:25:41.599
The things I'm interested in it like data and analytics

491
00:25:42.240 --> 00:25:47.039
and making sure that you know, from a marketing standpoint

492
00:25:47.119 --> 00:25:49.559
that we're leading an inch and you know, so we

493
00:25:49.640 --> 00:25:51.920
had to bring some new skill sets and make sure

494
00:25:51.960 --> 00:25:56.440
that we're upscaling our creative team that we're like prepared

495
00:25:56.519 --> 00:25:59.359
to leverage AI. And it basically like changes and developments

496
00:25:59.359 --> 00:26:01.519
are happening. Well, of course you need like a different

497
00:26:01.559 --> 00:26:04.039
skill set. But what the questions is, like what are

498
00:26:04.079 --> 00:26:06.079
you looking for in your team? You hear from Steve

499
00:26:06.160 --> 00:26:07.880
or if you can hear it right, so you can

500
00:26:07.920 --> 00:26:10.119
hear if you're getting recruited from Steve, you know exactly

501
00:26:10.119 --> 00:26:12.160
what it's looking for. For me, I am looking for

502
00:26:12.319 --> 00:26:14.440
like light in your eyes, That's the first thing I'm

503
00:26:14.440 --> 00:26:14.680
looking for.

504
00:26:14.799 --> 00:26:15.880
It's like when I am hearing.

505
00:26:15.799 --> 00:26:18.680
You, I'm looking does this person come in and inspire

506
00:26:18.799 --> 00:26:20.359
they have light in the runs because you know, Ryan

507
00:26:20.359 --> 00:26:20.680
will win.

508
00:26:21.519 --> 00:26:23.920
I'm looking for like someone whom has to overcome.

509
00:26:24.039 --> 00:26:26.160
And they're like, I'm not looking for the substooing kids,

510
00:26:26.200 --> 00:26:27.640
but I'm not looking for the country for up kids.

511
00:26:27.880 --> 00:26:29.680
I'm actually writing for people who have to work for

512
00:26:29.799 --> 00:26:32.400
the being grown up like that actually have a scratch

513
00:26:32.480 --> 00:26:35.319
and clod like I want to know like they failed before,

514
00:26:35.880 --> 00:26:38.559
because I mean, our business is just about fail and learn,

515
00:26:38.640 --> 00:26:40.480
fail and learn, fail and learn, so you have to

516
00:26:40.599 --> 00:26:44.559
have that resilience and then you need to work unreasonably hard.

517
00:26:45.079 --> 00:26:47.359
We have not like in this business. We have decided

518
00:26:47.440 --> 00:26:50.200
to what we've decided. We decided to live like this. Okay,

519
00:26:50.519 --> 00:26:53.039
it's not rational, Like what we do is not rational.

520
00:26:53.160 --> 00:26:55.680
The hours we work, it's not rational. How hard we care,

521
00:26:55.759 --> 00:26:56.680
how much we care.

522
00:26:56.920 --> 00:27:01.039
It's ridiculous. The fact that what drop everything on the

523
00:27:01.119 --> 00:27:04.119
dime to make sure that employees taken.

524
00:27:03.960 --> 00:27:06.319
Care of, that our guests are safe, that our case

525
00:27:06.400 --> 00:27:10.119
we have you know, animal safety issue, that every creature.

526
00:27:10.440 --> 00:27:12.880
We literally a hurricane come through this area and we

527
00:27:13.000 --> 00:27:15.240
had our team sleeping on the floor and seemed like

528
00:27:15.319 --> 00:27:17.279
while everybody else is sleeping the state, our team is

529
00:27:17.319 --> 00:27:18.559
sleeping on the floor and they should be.

530
00:27:18.759 --> 00:27:21.440
The sea creatures were okay, like that's who we are.

531
00:27:21.839 --> 00:27:23.640
And so when you're interview like part of it is

532
00:27:23.680 --> 00:27:25.440
like interviewing up front, it's like, dude, you know what

533
00:27:25.559 --> 00:27:28.400
you want stay look for teammates, Like that's a great

534
00:27:28.480 --> 00:27:30.119
thing to look for where you can struggle your teammate.

535
00:27:30.359 --> 00:27:32.920
But I will tell you what that look. You know,

536
00:27:33.279 --> 00:27:35.960
I can never get enough of that look. And as

537
00:27:36.000 --> 00:27:37.759
you meet people, you figure out like what you want

538
00:27:37.799 --> 00:27:39.119
to be and who you are. And I think that

539
00:27:39.640 --> 00:27:40.279
that is the thing.

540
00:27:40.400 --> 00:27:43.119
Once you have incredible talents that you can attract and

541
00:27:43.200 --> 00:27:46.519
retain and you establish your place as a as a

542
00:27:46.599 --> 00:27:49.440
culture that is an inspiring culture, a place where you

543
00:27:49.559 --> 00:27:51.319
want to work, a place where you want to be.

544
00:27:51.759 --> 00:27:55.279
Not that's easy, you know, because people want to be challenged,

545
00:27:55.480 --> 00:27:57.680
they want to be pushed, they want an opportunity, they

546
00:27:57.720 --> 00:27:59.720
want this chance to grow. Once you figure that out,

547
00:28:00.240 --> 00:28:03.839
nothing nothing in the world. You can't a Polish as

548
00:28:04.039 --> 00:28:07.240
ascot as the mentioning that I have only highly move

549
00:28:07.319 --> 00:28:10.960
mentions both where you fee uh, I read it, mist

550
00:28:13.599 --> 00:28:16.279
I don't get a mission, but we'll work it out.

551
00:28:17.319 --> 00:28:20.000
I got a quick question for you stout, so you know,

552
00:28:20.119 --> 00:28:23.240
as your business evolves, have you found that you need

553
00:28:23.359 --> 00:28:25.559
to rotetate those people as well?

554
00:28:25.920 --> 00:28:26.119
Yeah?

555
00:28:26.960 --> 00:28:29.960
Yet no, like there's some so many amazing stories.

556
00:28:29.960 --> 00:28:32.680
So on our executive team, we have two people who

557
00:28:32.759 --> 00:28:35.240
started on the front arm and so this is a company.

558
00:28:35.359 --> 00:28:37.720
Now we were two billion plus in revenue. We got

559
00:28:37.799 --> 00:28:39.640
thirty thousand employees and two of them.

560
00:28:39.920 --> 00:28:42.880
One started selling balloons and one started in admissions in

561
00:28:42.960 --> 00:28:43.480
a lake town.

562
00:28:44.079 --> 00:28:47.400
Where does that happen into the world? Where? Tell me

563
00:28:47.559 --> 00:28:49.440
find me another place, Like, find me.

564
00:28:49.440 --> 00:28:52.599
A place where I you know, there are people all

565
00:28:52.680 --> 00:28:55.640
over our state that started as kids and walked in

566
00:28:55.720 --> 00:28:57.680
and this is my first job, and now they find

567
00:28:57.720 --> 00:28:59.319
themselves in different countries, learning.

568
00:28:59.160 --> 00:29:00.920
Different languages, all these opportunities.

569
00:29:01.319 --> 00:29:05.799
So I think this is a place where we all,

570
00:29:06.000 --> 00:29:08.839
each of us figured out how we're going to help

571
00:29:09.319 --> 00:29:13.759
the rising generation have a special commers to events and

572
00:29:13.880 --> 00:29:15.279
so yes, we move people around.

573
00:29:15.559 --> 00:29:18.000
I'm somewhat into this in my previous pers. I want manageers.

574
00:29:18.039 --> 00:29:20.839
So my previous pers lifting people out and putting them

575
00:29:21.279 --> 00:29:22.000
in different.

576
00:29:21.799 --> 00:29:25.119
Roles that they have not done before, which is a

577
00:29:25.240 --> 00:29:27.839
lot of fun and caused a lot of anxiety for

578
00:29:27.920 --> 00:29:32.240
everyone else. But yeah, no, I'll do absolutely love it.

579
00:29:32.839 --> 00:29:37.079
I come from both of my quotes were PhDs in leadership.

580
00:29:36.960 --> 00:29:40.119
Development design, and so I think our dinner table was

581
00:29:40.160 --> 00:29:42.960
more like a laboratory in terms of how you create teams,

582
00:29:43.039 --> 00:29:45.200
how you inspire people, so that that's been more passing

583
00:29:45.240 --> 00:29:45.559
for for me.

584
00:29:47.160 --> 00:29:50.720
Thank you, go up and Steve. When we went there

585
00:29:50.880 --> 00:29:53.160
with the North America Summit, it was interesting.

586
00:29:53.319 --> 00:29:55.319
You were one of the very few events where we

587
00:29:55.400 --> 00:29:57.920
went new walked for what some of your partners to

588
00:29:58.119 --> 00:30:01.759
present to the crew, what what was the idea behind

589
00:30:01.839 --> 00:30:05.920
and what is tell us more about this philosophy of working.

590
00:30:07.079 --> 00:30:08.960
We have very close nations power.

591
00:30:09.119 --> 00:30:11.640
Yeah, absolutely, so if we have a big culinary offering

592
00:30:11.680 --> 00:30:14.599
about part we have three full service restaurants. If you

593
00:30:14.720 --> 00:30:17.079
go back to the over overhead and view all the

594
00:30:17.119 --> 00:30:19.359
rest of my so I thought nearly as good as

595
00:30:19.400 --> 00:30:25.279
well look fantastic, But we have three full service restaurants,

596
00:30:25.319 --> 00:30:27.319
we have a two thousand cap concert vendor.

597
00:30:28.160 --> 00:30:29.559
And one of the things that's really important to me

598
00:30:29.680 --> 00:30:31.440
is that we stay authentic to San Diego.

599
00:30:31.519 --> 00:30:32.359
Who San Diego is.

600
00:30:32.440 --> 00:30:35.480
I believe that locals love San Diego, and I believe

601
00:30:35.519 --> 00:30:37.960
the tourists love San Diego and one of our goals

602
00:30:38.240 --> 00:30:42.440
is when visitors come from out of the country or somewhere.

603
00:30:42.160 --> 00:30:44.960
Else in the United States, we want them to have

604
00:30:45.519 --> 00:30:48.400
the authentic Southern California experience. We want them to walk

605
00:30:48.440 --> 00:30:50.640
on our property, go to the beach, and go to

606
00:30:50.720 --> 00:30:53.039
this is exactly what I thought I was going to

607
00:30:53.119 --> 00:30:53.960
get when I came here.

608
00:30:54.400 --> 00:30:56.960
And with that, we talk about sustainability and for me,

609
00:30:57.359 --> 00:30:58.079
that means local.

610
00:30:58.480 --> 00:31:00.880
That means staying as local as possibly can. So we

611
00:31:01.119 --> 00:31:03.559
use a range for all of our we that's two

612
00:31:03.599 --> 00:31:06.519
hours away from park. We get all of our seafood

613
00:31:06.960 --> 00:31:10.000
as locally as possible from the fisherman's work in San

614
00:31:10.039 --> 00:31:11.880
Diego of the Santa Monica seafoods.

615
00:31:12.759 --> 00:31:16.960
We do all like locally created spirits. When we will

616
00:31:17.039 --> 00:31:19.519
be the beers because we have a great craft beer industry.

617
00:31:20.119 --> 00:31:23.799
We actually acquired Winer recently in North County San Diego,

618
00:31:23.920 --> 00:31:27.240
so that's now doing all the wine for our restaurants

619
00:31:27.559 --> 00:31:29.200
and so there's things that we just want to provide

620
00:31:29.200 --> 00:31:31.319
and we know we're providing this can.

621
00:31:31.279 --> 00:31:32.680
We give San Diego with more jobs.

622
00:31:33.119 --> 00:31:36.839
We're supporting that community overall, and we're being as sustainable

623
00:31:36.880 --> 00:31:40.119
as possible by bringing locally sourced products to our value.

624
00:31:41.000 --> 00:31:44.400
Well, what is said of your success a global trend

625
00:31:44.559 --> 00:31:46.920
of regional and authority.

626
00:31:49.759 --> 00:31:52.400
Of course, when we as we grow as we still

627
00:31:52.440 --> 00:31:53.279
grow strawberries.

628
00:31:54.160 --> 00:31:57.400
The stroblery grew up joking team actually and send strawberries

629
00:31:57.519 --> 00:32:00.319
that move where we are at the BUILDO products made

630
00:32:00.759 --> 00:32:05.279
our strawberries, so that is super local or regional. But

631
00:32:06.039 --> 00:32:09.480
we tried to bring a lot of other vendors inside

632
00:32:09.559 --> 00:32:14.599
that it was a regional food end to be authentic,

633
00:32:16.119 --> 00:32:18.799
especially with our food services.

634
00:32:18.480 --> 00:32:22.079
I seemportant for us. But I before this.

635
00:32:22.200 --> 00:32:25.400
Talk, we talked a little bit about food service and

636
00:32:25.559 --> 00:32:30.839
we always wish to bring new ideas. But in the event,

637
00:32:31.400 --> 00:32:34.599
a lot of guests like to eat French for us ros.

638
00:32:35.920 --> 00:32:39.000
It is actually is a wonderful example. I'm sure we

639
00:32:39.200 --> 00:32:41.400
know about. There is a package we called as Limpins

640
00:32:41.440 --> 00:32:44.839
Words and they had they selled fry, sold fries and

641
00:32:44.880 --> 00:32:48.119
it's all about the stories of the childcol author as felt.

642
00:32:48.319 --> 00:32:50.759
They sold fries and pizza and burgers, and then at

643
00:32:50.799 --> 00:32:53.000
one moment they decided to pick them authentic and say

644
00:32:53.119 --> 00:32:55.720
we only served with me in the books, So they

645
00:32:55.799 --> 00:32:58.680
kicked out all pizzas or fries or everything that you

646
00:32:58.720 --> 00:32:59.400
kill sell today.

647
00:32:59.519 --> 00:33:02.920
We just stakes speech and then sat. It was very

648
00:33:03.000 --> 00:33:05.559
difficult in the first year, but then actually they got

649
00:33:05.640 --> 00:33:08.480
a mutation. They got it out media which would have

650
00:33:08.599 --> 00:33:10.759
never talked about the product, and it definitely paid off

651
00:33:10.799 --> 00:33:13.640
on the an it was. It was, it was very interesting.

652
00:33:13.720 --> 00:33:14.480
It's a good lesson.

653
00:33:15.480 --> 00:33:18.440
Just you know, we we've I'm very proud of the

654
00:33:18.559 --> 00:33:22.200
fact that our our parks are are run by by

655
00:33:23.079 --> 00:33:23.920
people from the country.

656
00:33:23.960 --> 00:33:28.400
So I was in our parking in Korea and they.

657
00:33:30.240 --> 00:33:32.839
They they were very focused that when if you have

658
00:33:32.880 --> 00:33:35.839
a Western perspectives come in, they took all the food

659
00:33:35.839 --> 00:33:39.559
and application so they had special refrigerator and I was like,

660
00:33:39.599 --> 00:33:42.119
it's so obvious, you know now you know, like they're

661
00:33:42.160 --> 00:33:42.640
looking bad.

662
00:33:42.880 --> 00:33:44.119
And that was the theater in the park open.

663
00:33:44.200 --> 00:33:46.200
Yeah. I just love that that. I love your story.

664
00:33:46.279 --> 00:33:48.440
I love that notion of of love, like I love

665
00:33:48.519 --> 00:33:49.400
your story of love bo.

666
00:33:49.440 --> 00:33:51.279
Like hearing me saying die when you got say there's

667
00:33:51.279 --> 00:33:53.039
one of the more special places in the world and

668
00:33:53.119 --> 00:33:54.559
when you go there, like I don't want to be

669
00:33:54.599 --> 00:33:55.640
in Chicago, if you want.

670
00:33:55.480 --> 00:33:56.480
To be in New York, I don't want to be

671
00:33:56.480 --> 00:33:59.599
an il. I love that. I think that's really really special.

672
00:33:59.880 --> 00:34:00.400
Was wonderful.

673
00:34:01.119 --> 00:34:03.200
The guy who produces a need for bed and fuck

674
00:34:03.240 --> 00:34:05.279
he was presenting I think you need to have tears

675
00:34:05.319 --> 00:34:07.640
in his eyes when he already talked about his fun

676
00:34:07.720 --> 00:34:08.960
and his beak.

677
00:34:09.320 --> 00:34:11.079
It was fantastic. It's an incredible story.

678
00:34:11.239 --> 00:34:13.440
It was you know, they had the range for somewhere

679
00:34:13.440 --> 00:34:16.599
like around one hundred years and his grandfather started to

680
00:34:16.840 --> 00:34:19.440
have like arthurtis really bad in his hands from working

681
00:34:19.480 --> 00:34:22.000
with the feed that had like a steroids and almos stuff,

682
00:34:22.039 --> 00:34:24.119
and so they decided that they're like a.

683
00:34:24.119 --> 00:34:26.360
Four month three sterod three beam all.

684
00:34:26.239 --> 00:34:28.400
The way and they've been that way for six.

685
00:34:28.440 --> 00:34:30.760
Years now and stuck.

686
00:34:31.400 --> 00:34:35.000
You announced for you roll two years ago and where

687
00:34:35.119 --> 00:34:37.840
we stand today in where you want Morton to.

688
00:34:37.840 --> 00:34:47.039
Become on that journey? What was a funny.

689
00:34:48.280 --> 00:34:48.639
Plenty of.

690
00:34:50.159 --> 00:34:54.639
That. What's your comes to that was not? Man, it's

691
00:34:54.679 --> 00:34:57.360
a journey. It is such a special journey.

692
00:34:57.360 --> 00:34:59.840
And I look back in the last two years, so

693
00:35:00.119 --> 00:35:03.599
finally like I feel like we have this amazing team.

694
00:35:03.599 --> 00:35:05.519
And that's the first step for me is I was strategies,

695
00:35:05.599 --> 00:35:07.360
like do you have the right strategy for growth?

696
00:35:07.760 --> 00:35:10.840
And I feel like we paid it quite a bit strategically.

697
00:35:10.960 --> 00:35:16.199
So the way I think about about preparing for hyper.

698
00:35:15.960 --> 00:35:18.599
Growth or a turnaround for or transformation, how we always

699
00:35:18.599 --> 00:35:20.199
say it is strategy.

700
00:35:20.280 --> 00:35:21.639
First, Do we have a way strategy?

701
00:35:21.679 --> 00:35:23.679
I think I think we're there and that's a bigger

702
00:35:24.199 --> 00:35:26.840
And then do you have the right structure we're unlocking that.

703
00:35:27.000 --> 00:35:29.519
We're probably four months away from having the right right

704
00:35:29.599 --> 00:35:32.000
structure to map to the strategy. And then do you

705
00:35:32.039 --> 00:35:34.039
have the right people? And I'm going to ask yes, yes.

706
00:35:34.239 --> 00:35:37.440
So I think the three most important things I think

707
00:35:37.480 --> 00:35:37.679
we have.

708
00:35:38.239 --> 00:35:41.119
We've done some really really you know, specialist things to

709
00:35:41.199 --> 00:35:45.719
get ourselves ready. And so you know, we've been operating

710
00:35:45.760 --> 00:35:49.400
like one hundred and forty eight you know, individual companies,

711
00:35:49.440 --> 00:35:52.920
and there's some real beauty in that, and there's a real.

712
00:35:52.920 --> 00:35:53.679
Good advantage in that.

713
00:35:54.880 --> 00:35:56.880
But I think the way we're going to unlock some

714
00:35:57.039 --> 00:35:59.519
opportunity is to operate a flowbal company that we are.

715
00:36:00.079 --> 00:36:02.400
And so that's just that's quite a shift from from

716
00:36:02.440 --> 00:36:05.559
what we've been and where we're heading. We have a

717
00:36:05.679 --> 00:36:09.639
destroyer being invested in data and so you know, now

718
00:36:10.079 --> 00:36:11.960
now we have a platform with data.

719
00:36:12.239 --> 00:36:15.599
For those who understand what that is, our systems now

720
00:36:15.639 --> 00:36:18.440
are talking to each other, which is good. And you know,

721
00:36:18.679 --> 00:36:20.800
two years later we got seven million games, and in

722
00:36:20.920 --> 00:36:22.960
five years we have fifty million games and seven years

723
00:36:22.960 --> 00:36:25.360
by one hundredllion page and and life it gets a

724
00:36:25.440 --> 00:36:26.440
lot easier, you know.

725
00:36:26.599 --> 00:36:30.719
And you know, and our our early matches payers were

726
00:36:30.920 --> 00:36:33.480
you know, much more long lead, you know, three four

727
00:36:33.559 --> 00:36:34.440
or five year leads.

728
00:36:34.480 --> 00:36:36.800
And you know, we're turning over process of six months

729
00:36:36.880 --> 00:36:40.960
right now, and that's that's amazing. And so so we

730
00:36:41.039 --> 00:36:44.039
didn't have a definablest strategy. You know, one of the

731
00:36:44.039 --> 00:36:46.840
things I'm really proud and passionate about is how are

732
00:36:46.920 --> 00:36:49.280
we being a good steward and citizen of the world.

733
00:36:49.800 --> 00:36:53.000
And and that's not because of my lefty leading weights,

734
00:36:53.679 --> 00:36:57.880
and it's not because you know, the rising generation advanced.

735
00:36:58.320 --> 00:36:59.800
It's because it's the right thing to do. And that's

736
00:36:59.800 --> 00:37:01.159
part are like table stakes now.

737
00:37:01.280 --> 00:37:03.679
So now we're going phase one, Phase two cards of

738
00:37:03.719 --> 00:37:07.400
BO twenty thirty. So there's so many things we've been

739
00:37:07.440 --> 00:37:10.800
on the jersey to accomplish, and look, we have so

740
00:37:11.039 --> 00:37:11.760
much longer to go.

741
00:37:12.239 --> 00:37:15.159
But the foundation is set, the strategy set instructions. Then

742
00:37:15.320 --> 00:37:17.400
the people out there now now it's the funk cart.

743
00:37:17.599 --> 00:37:21.239
Yeah, you hit the gas one of the biggest subjects

744
00:37:21.440 --> 00:37:25.000
coming out of use some stories and you for usible.

745
00:37:24.639 --> 00:37:25.679
Surprising and.

746
00:37:27.480 --> 00:37:30.239
I got slaughtered in the pricing story. Okay, I got

747
00:37:30.360 --> 00:37:33.559
called into the principal's office and the board. Yeah, let's

748
00:37:33.599 --> 00:37:34.000
talk price.

749
00:37:34.119 --> 00:37:34.440
Let's do it.

750
00:37:34.480 --> 00:37:37.000
Let's get on record, everybody in ord this. I haven't

751
00:37:37.000 --> 00:37:39.679
tie somewhere. Let's get a great let's do it. Let's

752
00:37:39.719 --> 00:37:50.239
do it. Get far away. Yes, price is important. Are

753
00:37:50.280 --> 00:37:53.800
you allowed to nobs? I'm on up here, We'll get

754
00:37:54.239 --> 00:37:57.239
what What do you think about pricing? What's you take?

755
00:37:57.400 --> 00:38:01.840
Shouldn't we just have a one price fits off? Would

756
00:38:02.280 --> 00:38:05.760
we talk about a rioti to attractions? You know you

757
00:38:06.079 --> 00:38:09.159
opuate in factors? Or wait, you know standing all attractions

758
00:38:09.199 --> 00:38:10.679
to every hotels?

759
00:38:11.199 --> 00:38:11.400
Yeah?

760
00:38:11.440 --> 00:38:13.039
If I just wonder I flight, But I mean if

761
00:38:13.079 --> 00:38:17.119
I if I were taking a fly and and I

762
00:38:17.199 --> 00:38:21.800
wanted to sit in the front, which I was, should

763
00:38:21.840 --> 00:38:23.679
I pay the same price as some city in the

764
00:38:23.760 --> 00:38:24.679
back of the middle.

765
00:38:25.239 --> 00:38:25.639
Yes or no?

766
00:38:26.639 --> 00:38:29.320
If I wanted to fly on Tuesday and.

767
00:38:31.159 --> 00:38:34.880
October versus like three days before the Christmas, should I

768
00:38:34.880 --> 00:38:35.559
pay the same price?

769
00:38:35.960 --> 00:38:36.360
Yes or no?

770
00:38:36.719 --> 00:38:39.960
Like every industry in the world, price is smart. And

771
00:38:40.039 --> 00:38:41.880
by the way, our industry is just catching up. We're

772
00:38:41.880 --> 00:38:44.199
just we're just hinting. When I when I started in

773
00:38:44.280 --> 00:38:45.079
nineteen ninety four.

774
00:38:45.039 --> 00:38:47.159
I worked for the Philadelphia Eagles to the NFL team

775
00:38:47.280 --> 00:38:51.559
on the American Football League team, and every Sea of

776
00:38:51.719 --> 00:38:54.079
the sixty thousand Sea statedium in Venterans City was first

777
00:38:54.119 --> 00:38:55.000
that forty dollars game.

778
00:38:55.679 --> 00:38:57.280
How is that possible?

779
00:38:58.119 --> 00:39:00.199
So you could be sitting twelve rows up on they

780
00:39:00.239 --> 00:39:02.239
are most of the best Seaton house and be the

781
00:39:02.400 --> 00:39:04.000
same price as someone that can bear this.

782
00:39:04.159 --> 00:39:08.119
The game was a rumor same price, and so for us,

783
00:39:08.199 --> 00:39:10.159
it's like, guys, you know this is like.

784
00:39:10.320 --> 00:39:12.320
This is this is the way of the world.

785
00:39:12.920 --> 00:39:15.519
And I know there's a resistance. I know I should

786
00:39:15.760 --> 00:39:18.039
be written about it all get towards your death. I'm

787
00:39:18.039 --> 00:39:20.039
gonna tell you it's like, this is like, this is basic.

788
00:39:20.199 --> 00:39:23.480
So if you want to just simplify, it's like super GTP,

789
00:39:24.000 --> 00:39:25.480
off Peak or Showboard should do it.

790
00:39:25.920 --> 00:39:27.840
If you want to get more sophisticated, like it wasn't.

791
00:39:27.880 --> 00:39:30.039
My last job where we had an aisle.

792
00:39:29.920 --> 00:39:32.360
Seat was price difference from five seats in which is

793
00:39:32.480 --> 00:39:35.000
price if you're eleventh throws, price set with the thirteenth

794
00:39:35.119 --> 00:39:37.159
row because you know what, I want to go to

795
00:39:37.239 --> 00:39:37.719
sports event.

796
00:39:37.760 --> 00:39:40.320
I want to sit on the AISP you know I did,

797
00:39:41.039 --> 00:39:43.039
and so I'll pay more for that or I won't

798
00:39:43.079 --> 00:39:43.599
sit on the app.

799
00:39:44.079 --> 00:39:46.480
And so I think, like, you know, we you know

800
00:39:46.599 --> 00:39:49.320
this is like you know, this is we're not selling

801
00:39:49.800 --> 00:39:53.760
you know, Cannibal's tomato soup cans were now and we

802
00:39:53.880 --> 00:39:56.079
have to make sure that we manage our guest experience,

803
00:39:56.639 --> 00:39:58.400
you know, and to do that means we've got to

804
00:39:58.400 --> 00:39:59.039
regulate price.

805
00:39:59.079 --> 00:40:02.800
Because the price right lays five. So I think it's

806
00:40:02.840 --> 00:40:05.119
a It's one of my one of my great frustrations

807
00:40:05.599 --> 00:40:06.639
in this industry.

808
00:40:06.480 --> 00:40:08.920
In terms of like where we are compared to where

809
00:40:09.000 --> 00:40:12.480
we could go, and the public acceptance and the notion

810
00:40:12.639 --> 00:40:14.199
of surge price is ridiculous.

811
00:40:14.239 --> 00:40:15.039
It's not searge price.

812
00:40:15.599 --> 00:40:18.440
It's like Amata crisis, dynamic prist. It's like, we're making

813
00:40:18.480 --> 00:40:21.199
sure that we can provide the best experience can possible driver.

814
00:40:22.239 --> 00:40:23.559
That's what we do for a living.

815
00:40:24.159 --> 00:40:26.519
That's what we did. Is we're charged with so.

816
00:40:27.840 --> 00:40:33.159
Yes, nobody write any that down. I was, I was,

817
00:40:33.320 --> 00:40:36.440
I was visiting the summer of Second Bunch.

818
00:40:38.599 --> 00:40:43.440
It has Ecstaton is a Argentina and with the inflation

819
00:40:43.519 --> 00:40:45.920
are sometimes sent you a chance to adjust.

820
00:40:45.639 --> 00:40:49.800
The pricing every sing today. Yeah you're staying with free

821
00:40:49.840 --> 00:40:51.440
engines hey brown.

822
00:40:52.760 --> 00:40:54.039
For us from CADS.

823
00:40:55.079 --> 00:41:01.280
It's a little threshold and letters sure for real stressure for.

824
00:41:01.519 --> 00:41:06.199
Entry cards and good building for money.

825
00:41:07.000 --> 00:41:10.119
When it comes to teketing class is very important because

826
00:41:10.159 --> 00:41:12.960
we need to bring a lot of people to ards.

827
00:41:13.440 --> 00:41:18.079
We like to keep it simple because as I said before,

828
00:41:18.360 --> 00:41:21.440
we are the big part of cars is free taps

829
00:41:21.599 --> 00:41:25.400
root classes that we have got a lot of people

830
00:41:26.000 --> 00:41:30.159
and we don't want to make it too complicated to understand.

831
00:41:30.920 --> 00:41:35.079
Always must be easy to visit cards, low publication and

832
00:41:35.280 --> 00:41:39.159
lo here that maybe that day which I choose the

833
00:41:39.239 --> 00:41:42.199
cards is all of suddenly very expensive to energy.

834
00:41:42.280 --> 00:41:45.920
That is what I do. Not must be low d

835
00:41:46.280 --> 00:41:47.280
that is our strategy.

836
00:41:47.360 --> 00:41:50.360
But but I can understand and all of what you

837
00:41:50.480 --> 00:41:53.559
said about a little bit saving for sport, we went

838
00:41:54.079 --> 00:41:55.840
or when if you want to sit in the front

839
00:41:56.000 --> 00:41:59.719
the air and totally agree. But the cars is not

840
00:41:59.760 --> 00:42:02.440
any playing. It's it's very really simple to which a

841
00:42:02.480 --> 00:42:05.559
movin term for a lot of people. And the lead

842
00:42:05.599 --> 00:42:08.440
tubing players takes not aware it's the best thing you said.

843
00:42:10.280 --> 00:42:17.760
They have to buy the job, Scott Marlin is probably

844
00:42:17.880 --> 00:42:21.880
the strongest playing industry working with all the external markets,

845
00:42:22.079 --> 00:42:25.239
and in the last twenty four hours you have made

846
00:42:25.400 --> 00:42:27.559
a major announcement.

847
00:42:27.159 --> 00:42:29.880
With I think the best at the game of all times. Yes,

848
00:42:30.440 --> 00:42:32.559
they have a special guest talking about Kno.

849
00:42:43.800 --> 00:42:47.079
What's so?

850
00:42:47.519 --> 00:42:51.440
Kay Walters his vice consen franchise Development for Gaming and

851
00:42:51.559 --> 00:42:55.400
Microsoft and which she's responsible for expanding game franchises through

852
00:42:55.480 --> 00:43:01.760
various entertainment platforms including consumer products, passion, spoken television, interactive entertainment.

853
00:43:02.039 --> 00:43:04.280
Welcome to I have set the show here.

854
00:43:04.400 --> 00:43:04.639
Thank you.

855
00:43:04.800 --> 00:43:12.599
I'm excited to be there. All right, you have quite

856
00:43:12.639 --> 00:43:15.920
an experience in the entertainment industry. But maybe I should

857
00:43:15.920 --> 00:43:18.519
look first at the yard fifty line.

858
00:43:46.880 --> 00:43:50.239
We are actually flat up because you announced that yesterday

859
00:43:50.519 --> 00:43:53.119
and you are here today to speak the first time

860
00:43:53.159 --> 00:43:54.000
publicly about it.

861
00:43:54.159 --> 00:43:58.599
So how did this partnership partnership come to live? And

862
00:43:58.679 --> 00:44:00.199
that's probably a pressure for the truth with you.

863
00:44:00.280 --> 00:44:04.239
But well, I canna start because we've known Merlin for

864
00:44:04.239 --> 00:44:07.320
a while, working closely with one of our super product

865
00:44:07.360 --> 00:44:13.159
partner's Lego, and we've always talked about the idea of

866
00:44:13.320 --> 00:44:14.400
partnerating with Merlin.

867
00:44:14.440 --> 00:44:16.440
But I would say it wasn't until Scott joint the

868
00:44:16.559 --> 00:44:20.920
organization any ever real clarity of vision that aligned with

869
00:44:21.000 --> 00:44:24.039
our vision, and the energy that he brought to the

870
00:44:24.280 --> 00:44:27.039
organization really made us think that this was the right

871
00:44:27.119 --> 00:44:29.880
partnership to go into and.

872
00:44:31.079 --> 00:44:34.719
Scope anything to guess, I mean, this is this is

873
00:44:34.800 --> 00:44:37.079
what's a huge I think it's it's a huge brand.

874
00:44:37.480 --> 00:44:40.199
Yeah, it's not like I said, Eve and I can

875
00:44:40.280 --> 00:44:43.199
see this one covers when you have one hundred and

876
00:44:43.280 --> 00:44:46.599
forty one million monthly players four forty three.

877
00:44:46.639 --> 00:44:50.599
Trillion YouTube views, it's it's.

878
00:44:50.480 --> 00:44:54.360
Like, this is this is my favorite stack kids five

879
00:44:54.440 --> 00:44:59.440
to seventeen around the world, those that interneduced thirty six

880
00:44:59.519 --> 00:45:04.920
percent them like Minecraft, like their awareness is ninety two

881
00:45:05.039 --> 00:45:07.400
percent of the world where Micraft Like this is a

882
00:45:07.519 --> 00:45:09.679
brand beyond which you've ever seen.

883
00:45:09.519 --> 00:45:10.079
Or heard before.

884
00:45:10.719 --> 00:45:13.199
It is for us, like you know, Lego's a number

885
00:45:13.199 --> 00:45:14.760
one Twitter band the world that the plays the number

886
00:45:14.760 --> 00:45:17.079
one title. Grant this is the number one game event

887
00:45:17.400 --> 00:45:19.880
by far, like period of the sentence, and that's what.

888
00:45:20.039 --> 00:45:21.760
Gets you to the table and gets us so interested.

889
00:45:22.039 --> 00:45:24.079
And then when you be Calean and Bob and our team,

890
00:45:24.440 --> 00:45:25.199
like you can't.

891
00:45:25.159 --> 00:45:27.559
Just help but fall in love with their vision, how

892
00:45:27.679 --> 00:45:30.760
passionate they are, and then with the Mootjenk Studios team and.

893
00:45:30.800 --> 00:45:33.280
Putting them together with our team scene and like co

894
00:45:33.519 --> 00:45:35.000
creating right before our eyes.

895
00:45:35.920 --> 00:45:39.880
This is one of those those special partnerships, those special

896
00:45:40.280 --> 00:45:44.360
organizations and teams and the special experiences that you get

897
00:45:44.400 --> 00:45:46.199
to get when you get people in the curtain to

898
00:45:46.280 --> 00:45:47.760
see see how it's all made.

899
00:45:48.159 --> 00:45:50.079
That I will never forget for the rest of my life.

900
00:45:51.079 --> 00:45:53.679
I'll add to all of his stats too, which is

901
00:45:53.840 --> 00:45:56.280
very impressive. By the way that.

902
00:45:58.199 --> 00:46:01.280
People who consider themselves minecrafts don't actually play the game.

903
00:46:01.599 --> 00:46:04.119
So one of our strategies is to create more touch

904
00:46:04.239 --> 00:46:07.440
points for them to interact with the game, and so

905
00:46:07.559 --> 00:46:11.000
immors of Experiences is just a great way to bring.

906
00:46:11.000 --> 00:46:13.719
Adventures to life. And so that's one of the reasons

907
00:46:13.760 --> 00:46:15.119
why we're really excited about.

908
00:46:14.880 --> 00:46:15.519
This sorta ship.

909
00:46:15.800 --> 00:46:18.239
And when we have a movie coming home, do we

910
00:46:18.360 --> 00:46:19.239
have TV series?

911
00:46:19.679 --> 00:46:20.559
Do so?

912
00:46:21.719 --> 00:46:26.360
Depends at work. It's interesting now you say, we go like,

913
00:46:28.440 --> 00:46:31.239
that's like a little closer. Now it's fun dosiness.

914
00:46:31.360 --> 00:46:34.599
It really is fun business, great great people, great great collaborations.

915
00:46:34.679 --> 00:46:35.320
It's a lot of fun.

916
00:46:35.960 --> 00:46:40.079
I think, scot you look at the industry we used

917
00:46:40.159 --> 00:46:43.800
to entertain guests throughout the day. They came in the

918
00:46:43.880 --> 00:46:45.679
morning and as the evening, and that was called the

919
00:46:45.840 --> 00:46:49.159
US and I think that has changed. We interact with

920
00:46:49.559 --> 00:46:53.519
the guests beforehand. We we also try to contact whether

921
00:46:53.519 --> 00:46:57.599
the guests afterwards. We try to engage to stay engaged

922
00:46:57.639 --> 00:46:58.039
with them.

923
00:46:58.800 --> 00:47:01.000
How will mind craft and.

924
00:47:01.159 --> 00:47:01.800
What call do you?

925
00:47:02.320 --> 00:47:06.599
It's what is the idea of melting bolts? I mean, well,

926
00:47:06.639 --> 00:47:07.559
there's a lot of cause there will be a lot

927
00:47:07.599 --> 00:47:10.920
of profits. It's altform opportunities that you can imagine. So

928
00:47:13.079 --> 00:47:16.559
you can imagine how bespoke opportunities you can.

929
00:47:16.639 --> 00:47:19.559
Get in our attractions that can be transported to gain

930
00:47:19.840 --> 00:47:23.400
and the first person, which is pretty exciting, and uh,

931
00:47:23.639 --> 00:47:25.360
and that's one thing. The first that's what we talk

932
00:47:25.400 --> 00:47:27.519
about first, that which I was really excited about.

933
00:47:27.920 --> 00:47:28.000
Uh.

934
00:47:28.079 --> 00:47:29.760
And then and then we have to do our jobs

935
00:47:29.880 --> 00:47:32.400
with you know, we all have to do our jobs now.

936
00:47:32.559 --> 00:47:36.400
I remember when we have a new chief Wardrop Search craigning.

937
00:47:36.480 --> 00:47:39.800
It's just brilliant marketer. And the first thing said, it's

938
00:47:39.800 --> 00:47:42.239
we need more content people, you know. And it's like, okay,

939
00:47:42.280 --> 00:47:44.599
I speak at my fanquage. You know, it's this notion

940
00:47:44.760 --> 00:47:47.880
of like you build this database, and then you understand

941
00:47:48.400 --> 00:47:50.559
where the consumers are coming from, whether it's then you

942
00:47:50.719 --> 00:47:52.760
can build content around it, and then.

943
00:47:52.719 --> 00:47:54.199
You use you know, then you're in community.

944
00:47:54.239 --> 00:47:58.039
But this is arguably the strongest community in the world,

945
00:47:58.079 --> 00:48:00.079
and that's what they talk about wine drafts and in

946
00:48:00.119 --> 00:48:04.039
this community, and so aregither an opportunity to be part

947
00:48:04.119 --> 00:48:06.840
of that community, you know, part of that ecosystems where

948
00:48:06.920 --> 00:48:07.760
we see are fit.

949
00:48:09.320 --> 00:48:12.320
I also add that, you know, talking about the community,

950
00:48:12.360 --> 00:48:15.280
there's a couple of things. One, our community builds a

951
00:48:15.320 --> 00:48:18.119
love of worning craft themselves too. And while we're early

952
00:48:18.199 --> 00:48:20.360
in the stages of thinking about you know, with the

953
00:48:20.639 --> 00:48:23.960
early managing makers who are amazing and our creative team,

954
00:48:24.480 --> 00:48:27.840
adding that community element to it and that dynamicism of

955
00:48:27.960 --> 00:48:30.239
how does a community interact.

956
00:48:29.880 --> 00:48:33.320
With these parks experiences brings it to a whole new level.

957
00:48:35.440 --> 00:48:39.599
And let's go, how do you see this pop build

958
00:48:39.920 --> 00:48:42.719
goal of being over the next community is said kind.

959
00:48:42.559 --> 00:48:46.000
Of, I think I'm not sure, you know, I think

960
00:48:46.079 --> 00:48:52.480
you're enos to patients. Yes, so the first leader of

961
00:48:52.599 --> 00:48:53.360
us would have made the.

962
00:48:53.320 --> 00:48:56.480
Announcement, nor would you said the compare, nor would be

963
00:48:56.599 --> 00:48:57.800
in our team to be sending.

964
00:48:57.679 --> 00:48:58.320
So much time.

965
00:48:58.880 --> 00:49:01.199
If our aspiration was have the attraction in the US

966
00:49:01.280 --> 00:49:04.159
and attraction in the UK, let it go is the

967
00:49:04.440 --> 00:49:05.119
it's the best.

968
00:49:04.960 --> 00:49:05.480
Bond on me.

969
00:49:05.519 --> 00:49:07.760
Look there our maybe share all over there. You know,

970
00:49:07.880 --> 00:49:11.840
they're a large part of wonderful partner and and and

971
00:49:11.920 --> 00:49:14.199
so that is the model though. But we're we're testing

972
00:49:14.280 --> 00:49:17.920
our organization and so we have several things.

973
00:49:17.719 --> 00:49:19.840
In a hot one that are really exciting. We're gonna

974
00:49:19.880 --> 00:49:23.360
bring change market relatively quickly, hopefully about twenty six and

975
00:49:23.400 --> 00:49:23.920
twenty seven.

976
00:49:23.960 --> 00:49:25.880
So I'm supposed to say that what we are.

977
00:49:26.559 --> 00:49:29.199
And and then they saw it advice. I think they

978
00:49:29.199 --> 00:49:29.840
saw it in the press.

979
00:49:29.840 --> 00:49:31.840
Food get good because in my trust not it's a

980
00:49:32.039 --> 00:49:34.159
whole side of the less said, do not say that.

981
00:49:36.039 --> 00:49:36.440
Spit up.

982
00:49:36.719 --> 00:49:39.920
Also, looking at the communications people, there's the big.

983
00:49:39.960 --> 00:49:45.079
Shake me off unfortunately. But yeah, so we're gonna we

984
00:49:45.679 --> 00:49:49.000
hope this to be is and this is a you know, you.

985
00:49:49.000 --> 00:49:51.199
Don't get into a relationship like this for a year

986
00:49:51.360 --> 00:49:52.719
for two, you get different decades.

987
00:49:52.960 --> 00:49:55.039
Because that's where our businesses is long lead business.

988
00:49:55.719 --> 00:49:57.639
So we're gonna test a whole bunch of different formats,

989
00:49:58.519 --> 00:50:01.800
you know, riots, trash from the combination, et cetera.

990
00:50:01.840 --> 00:50:04.639
Et cetera. But this is the place where minecraftics will

991
00:50:04.679 --> 00:50:07.880
come and bring superious the life. I think Marlin's in

992
00:50:08.000 --> 00:50:09.199
twenty three Culture vis.

993
00:50:09.880 --> 00:50:11.480
One of the great things about Maryland is we can

994
00:50:11.599 --> 00:50:14.400
bring Minecraft to where the people are because they're already there.

995
00:50:15.159 --> 00:50:18.639
What's a fun start about Minecraft is just plain in

996
00:50:18.760 --> 00:50:21.920
every country there was My next question to go were sure?

997
00:50:22.239 --> 00:50:26.280
An article was on the lift. It's a Vatican city.

998
00:50:28.800 --> 00:50:33.440
As an angler explained on draft, and we talked about

999
00:50:33.480 --> 00:50:35.760
you maybe a T that park. Well book you you

1000
00:50:36.119 --> 00:50:38.559
say that this first one is successful, you want to

1001
00:50:38.599 --> 00:50:39.639
move without for them all?

1002
00:50:41.280 --> 00:50:43.800
No, I don't say so because we wanted to keep it.

1003
00:50:44.920 --> 00:50:49.840
Simpil our colents concept in our sites in Germany and

1004
00:50:50.320 --> 00:50:50.960
other countries.

1005
00:50:51.000 --> 00:50:54.239
Sets can give you teas. That's because it doesn't not exist.

1006
00:50:54.719 --> 00:50:56.519
And so one maybe a.

1007
00:50:56.559 --> 00:51:00.800
T park for Jermany units enough, I sing a vents

1008
00:51:00.960 --> 00:51:03.360
are really heavy fence for for media.

1009
00:51:03.440 --> 00:51:06.800
Tina Zay comment wids this one.

1010
00:51:07.519 --> 00:51:09.519
I hope I have two votals who actually can sing

1011
00:51:09.559 --> 00:51:14.039
the song now, but I say than that and back

1012
00:51:14.199 --> 00:51:15.480
you big to YouTube.

1013
00:51:15.679 --> 00:51:19.559
Spokaty, what are you most excited about in this post?

1014
00:51:22.280 --> 00:51:25.880
I'm excited about just the opportunity to create a portfolio

1015
00:51:25.880 --> 00:51:28.480
of experiences around the world where people can go and

1016
00:51:28.559 --> 00:51:33.920
the moors themselves in Minecraft in real life, that's.

1017
00:51:33.760 --> 00:51:39.679
Gonna similarity, But that's not the first time. I love

1018
00:51:39.760 --> 00:51:43.679
the creative process. That's what I'm most excited about to see.

1019
00:51:45.840 --> 00:51:51.320
So I remember the first day, they were just pieces

1020
00:51:51.360 --> 00:51:54.599
of lands and worlds all over this big table. They're

1021
00:51:54.639 --> 00:51:57.800
about twenty creatives, like and it was a big board.

1022
00:51:58.440 --> 00:52:01.000
And then I saw them at the time, I right

1023
00:52:01.039 --> 00:52:04.360
before our very eyes, and and I think it's just

1024
00:52:04.440 --> 00:52:06.840
the start Low Giants Studios.

1025
00:52:06.400 --> 00:52:10.800
Team based in in Sweet Streets, and and then you

1026
00:52:10.880 --> 00:52:13.599
have this wonderful like way about.

1027
00:52:13.400 --> 00:52:17.119
That and and and openness and like it's like a

1028
00:52:17.599 --> 00:52:19.599
it's it's very much mindcraft, right, it's like you you

1029
00:52:19.760 --> 00:52:22.760
learn to build, to grow, you develop, And so bringing

1030
00:52:22.960 --> 00:52:28.400
that philosophy into uh a creative process with our creative

1031
00:52:28.440 --> 00:52:30.559
teams the co creation mark for me.

1032
00:52:31.320 --> 00:52:33.480
Like that's that's the joy that like that's the.

1033
00:52:33.519 --> 00:52:37.920
Final it's actually I mean, you have experienced with blocks,

1034
00:52:37.920 --> 00:52:39.800
and I see a lot of blocks to Minecraft as blocks.

1035
00:52:39.840 --> 00:52:44.679
So I grade through brings through Minecraft for sure. But

1036
00:52:44.920 --> 00:52:48.440
look like we're we're we're we're a bit different, you know.

1037
00:52:48.519 --> 00:52:51.159
I mean, you know, you know Disney does things struggling

1038
00:52:51.159 --> 00:52:53.079
every well, and versus those things are struggling as they well,

1039
00:52:53.639 --> 00:52:57.079
you know, we we for us, it's like Minecraft, like

1040
00:52:57.119 --> 00:52:59.719
it's the brand that the being a steward of a brand.

1041
00:52:59.760 --> 00:53:04.199
It's like such a big responsibility, you know, and an

1042
00:53:04.239 --> 00:53:07.880
opportunity that is responsibility. And so the work that goes

1043
00:53:08.000 --> 00:53:10.599
into just making sure that it's something.

1044
00:53:10.360 --> 00:53:14.280
That Kayleen and the team and then the Moojan crew

1045
00:53:14.519 --> 00:53:20.039
and more more importantly that three hundred million can Minecraft

1046
00:53:20.159 --> 00:53:20.639
or community.

1047
00:53:20.920 --> 00:53:23.199
That's something that is very authentic to them, that they

1048
00:53:23.800 --> 00:53:25.119
they believe in.

1049
00:53:25.199 --> 00:53:27.440
The in the depths of their soul and that they

1050
00:53:28.039 --> 00:53:30.960
not only are excited to anticipation for what's coming, but

1051
00:53:31.079 --> 00:53:33.239
the manifestation of that comes and they you know, so

1052
00:53:33.320 --> 00:53:37.800
that that's it's a it's it's it's what makes us different,

1053
00:53:37.960 --> 00:53:39.760
it I think, and I think it work. It's what

1054
00:53:39.880 --> 00:53:42.440
makes us special. And that it's this is not like

1055
00:53:42.599 --> 00:53:44.280
we're not there's no mortal.

1056
00:53:44.039 --> 00:53:47.079
Flag of waving here. This is like we're we're dialed in.

1057
00:53:47.320 --> 00:53:49.280
We are are goals rising in on those brands to

1058
00:53:49.360 --> 00:53:51.280
make make sure we bring to life. That's a possible way,

1059
00:53:51.840 --> 00:53:55.079
but the people also set its expectations for for for

1060
00:53:55.320 --> 00:53:58.079
your for your games mean that I think we.

1061
00:53:58.239 --> 00:54:01.079
Be able have seen an exundlet of that esty Wos

1062
00:54:01.079 --> 00:54:03.719
hotel with the style of hak or Esty Wars fans

1063
00:54:03.760 --> 00:54:06.960
maybe certain expectations of how they want to happen.

1064
00:54:07.079 --> 00:54:09.159
Right, you're saying in her language with her background now,

1065
00:54:09.480 --> 00:54:11.079
so I would like to see I would like to

1066
00:54:11.079 --> 00:54:14.559
see the contract language at bad states.

1067
00:54:14.679 --> 00:54:18.239
But what are your faults and how far involved are

1068
00:54:18.320 --> 00:54:21.599
you in the process with most to make sure that

1069
00:54:22.559 --> 00:54:26.480
your audience feels yeah, befits to us.

1070
00:54:27.679 --> 00:54:30.559
While I learned from Star Wars and also having a

1071
00:54:30.880 --> 00:54:36.039
very passionate community that you have to bring the community.

1072
00:54:35.760 --> 00:54:36.880
Among the journey to you.

1073
00:54:37.360 --> 00:54:40.079
And so it's interesting as we talk about collaborating to

1074
00:54:40.159 --> 00:54:42.320
develop this, we do have to think about the community

1075
00:54:42.480 --> 00:54:44.360
and how they're a part of the coatoration.

1076
00:54:45.000 --> 00:54:47.559
But to your point, it is about co creating.

1077
00:54:47.800 --> 00:54:50.440
So our team is small and what we want to

1078
00:54:50.519 --> 00:54:52.960
do is to work very closely with a small team

1079
00:54:53.039 --> 00:54:56.880
in Berlin to co create the experiences together because they're

1080
00:54:56.960 --> 00:55:00.559
the experts in how to bring location based experience to life.

1081
00:55:00.599 --> 00:55:02.559
But our team is the experts on how to keep

1082
00:55:02.599 --> 00:55:05.199
it authentics on my left and so bringing those together

1083
00:55:05.639 --> 00:55:07.599
is what it's going to make an amazing experience.

1084
00:55:08.920 --> 00:55:11.599
And I actually mentioned that ucating and has worked for

1085
00:55:11.679 --> 00:55:13.559
thirteen years had Lucas Films.

1086
00:55:13.400 --> 00:55:16.800
So you know it's crazy to be very impressive to

1087
00:55:16.880 --> 00:55:19.159
see that passionate against.

1088
00:55:20.679 --> 00:55:23.400
And we talked a little bit about those those this

1089
00:55:23.599 --> 00:55:27.440
long time vision that you see with the rollout and Steve,

1090
00:55:28.039 --> 00:55:30.760
where do you where do you see bel on Parker Fodios.

1091
00:55:32.840 --> 00:55:35.760
Well, we're always looking to expand bell on many ways

1092
00:55:35.800 --> 00:55:37.960
that we amot talk a little bit out reaching the

1093
00:55:38.000 --> 00:55:40.440
audience outside of the parks and we're tiny with four

1094
00:55:40.480 --> 00:55:41.639
acres in San Diego.

1095
00:55:41.920 --> 00:55:43.039
One of our one of our.

1096
00:55:43.039 --> 00:55:45.519
Goals is Belmont beyond our Coors and I worked for

1097
00:55:45.559 --> 00:55:48.159
a riding that lead. So, like I said, we recently

1098
00:55:48.199 --> 00:55:50.079
goes on a linery. We're looking at a.

1099
00:55:50.079 --> 00:55:50.760
Small water park.

1100
00:55:50.800 --> 00:55:53.800
Were love to expand our utmobia outside of real estate

1101
00:55:53.880 --> 00:55:56.880
specifically and then do more operating businesses that tie the

1102
00:55:56.920 --> 00:56:00.559
interaction industry. So I see us the growing in the food,

1103
00:56:00.599 --> 00:56:03.000
beverage space, entertainment can be attractions.

1104
00:56:04.679 --> 00:56:08.000
But what I think somebody told me you once had

1105
00:56:08.039 --> 00:56:10.360
the plan that no one in Germany should drive longer

1106
00:56:10.400 --> 00:56:13.639
than two hours to go on sittings setsion no.

1107
00:56:14.440 --> 00:56:17.719
Sist because.

1108
00:56:19.639 --> 00:56:21.840
But if you come in that way, it's every two

1109
00:56:21.920 --> 00:56:25.360
hours one cards and new drive sixty minutes to one

1110
00:56:25.400 --> 00:56:28.559
of them. And so that's right, yeah, because cards is

1111
00:56:28.800 --> 00:56:32.599
it's a small park. It's our facilities are for to

1112
00:56:32.679 --> 00:56:37.480
five me which is I think twelfth acre maybe approximodity,

1113
00:56:37.559 --> 00:56:38.760
So it's not a big sight.

1114
00:56:39.400 --> 00:56:42.719
And people will come for three, four, sometimes.

1115
00:56:42.480 --> 00:56:45.880
Five hours, but they do no trouble like for that

1116
00:56:46.039 --> 00:56:50.159
Kilmas to to visit cards. Then that's why we decided

1117
00:56:50.280 --> 00:56:55.000
to come to the people and by by twenty certenty

1118
00:56:55.039 --> 00:56:59.360
five we want to have it that way that there are.

1119
00:56:59.719 --> 00:57:03.280
Some sides of new cards that the body travels more

1120
00:57:03.280 --> 00:57:08.000
than sixty minutes. How do you organize it financially and organizational?

1121
00:57:11.079 --> 00:57:15.599
We earned quite a lot of money.

1122
00:57:15.639 --> 00:57:19.280
And then put all which is great, and we put

1123
00:57:19.360 --> 00:57:20.760
all the money in the parks.

1124
00:57:20.800 --> 00:57:24.119
We never since I found the cards, I never took

1125
00:57:24.559 --> 00:57:25.440
a lot of money.

1126
00:57:25.719 --> 00:57:31.079
Only relieve you new you can spend it.

1127
00:57:31.159 --> 00:57:32.199
I have no time to.

1128
00:57:32.280 --> 00:57:35.800
Spend an event. I love to to have very good

1129
00:57:35.800 --> 00:57:36.360
back to cards.

1130
00:57:36.400 --> 00:57:40.159
And so since twenty sixty we had no other money

1131
00:57:40.639 --> 00:57:43.719
from no bank, or this would be a self yes,

1132
00:57:44.800 --> 00:57:49.039
and organization wise, we young. We are working on it

1133
00:57:49.360 --> 00:57:53.639
every day to grow our organization to do it, to

1134
00:57:55.000 --> 00:57:58.800
reach the school. But it's getting easier from them each

1135
00:58:00.119 --> 00:58:02.599
us to the next poem because we are learning a

1136
00:58:02.679 --> 00:58:05.119
lot and some of the things we can copy and

1137
00:58:05.320 --> 00:58:06.320
paste and so on.

1138
00:58:09.719 --> 00:58:16.599
Well, is the minecraft to be Merlin potentionially? What Lego

1139
00:58:16.679 --> 00:58:21.840
has been to Berlin in isbel certainly helps. So that's

1140
00:58:21.880 --> 00:58:30.280
the planal. That's big, that's very questioning. I have no

1141
00:58:30.440 --> 00:58:32.800
further questions. Learning