Six Flags welcomed 298,000 more guests this summer, but revenue still dropped 2% as ticket discounts pushed per-cap spending down 7%. Management says passholder growth will pay off long-term, but that’s harder to believe with Knott’s Scary Farm cutting Wednesdays, Magic Mountain canceling Thursday Fright Fests, and Sesame Place San Diego axing Halloween and Christmas entirely. Will cheaper tickets and fewer seasonal events win new fans—or erode guest trust?
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