What do People Want This Halloween, and how does that impact your attraction? That's what we tackle today.

Only 19% of U.S. adults say they want “scary vibes” this Halloween—while 30% plan to wear multiple costumes and 70% say organized events are steady or increasing.

Philip and Scott unpack the annual HalloweenCostumes.com survey and why it matters: the demand for cute, funny, and cosplay-style experiences is growing faster than gore, audiences are starting to plan earlier, and AI is already a factor in how people search for inspiration. They also discuss how rising competition and budget-conscious consumers may shape event calendars, citing Six Flags Magic Mountain and Knott’s Scary Farm cutting weeknights while Hersheypark’s Dark Nights leans on bundled value and high-quality houses. The big question: with more families and casual fans in the market, can “giggles” and “cute” Halloween now generate more growth than scares? Listen to weekly BONUS episodes on our Patreon: https://www.patreon.com/GreenTagged

ABOUT:
An insider’s take on the theme park and themed entertainment industry trends, Green Tagged Covers the Top Theme Park News from each week. From theme parks to zoos and aquariums to haunted houses, we scour the world for what you need to know. We may not have all the answers, but we ask the right questions.

00:00 Intro
00:00 2025 Halloween in America Survey Highlights