Vegas Tourism Slumps, Disney and Epic Surge—What Story Do the Numbers Tell?

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Okay, from our studios this week in Orlando and Tampa. Yes,

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we're both in Florida this week. This is Green Tag

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Theme Park in thirty. I'm Philip. This is Scott Swinson

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of Scott Swinson Carey Development, and on Green Tag we

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look at the top news every week and we discuss

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why it matters to business professionals in the theme park

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and theme entertainment space. And this week I thought we

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could talk a little bit about the Vegas controversy and

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overall what it is saying or not saying about the

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drop in tourism. Maybe that's happening in the US. I

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don't know.

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You're so solid about your point of view, Philip.

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It's so this is why I thought it was a

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good discussion. Maybe maybe I don't know, And I think

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that's that's why it's a good discussion, because like, really,

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what is going on? Because we're getting like so many

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different data points from different people, so like that you.

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Happen in this environment? Huh? Anyway, go ahead, Oh goodness,

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let's dive into this quagmire of data points.

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Yes, about two weeks ago, we got this report out

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that kind of made a lot of news at the time,

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and we didn't talk about it because we were absorbed

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with the Six Flags saga. Although this is related to

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the Six Flag saga, right, So previously we had talked

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about the Six Flags saga of the last several episodes.

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So you all are familiar at this point with the

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troubles that are going on at Six Flags, right, quite

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a few troubles, not just in the leadership, but also

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in the numbers and attendance and blah blah blah. So

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against this backdrop, we got to report out a few

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weeks ago about Vegas and essentially for the sixth sixth,

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that's sixth consecutive month this year, Vegas experienced a decline

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in the number of visitors year over year, with June

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seeing nearly four hundred thousand fewer visitors or eleven point

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three percent drop compared to the same time last year.

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And the report that this is sighting comes from the

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Las Vegas Convention and Visitors Authority. It also said that

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a dip in tourism reflected a broader backdrop of persistent

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economic uncertainty and weaker consumer confidence. Among the biggest blows

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has been the loss of visitors from Canada, and then

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of course Another factor is a persistent inflation and economic uncertainty.

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And essentially what the report is saying is that the

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sentiment has also been reflected national surveys and that Americans

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intend to take vacations this summer, like smaller vacations. They

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like a smaller budget basically for their summer travel, So

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still doing travel, but a smaller budget. So I feel

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like these are all part of a larger story. We

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talked so much about the Six Flag numbers and what's

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going on there. We had this report come out about Vegas,

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but then we also saw earnings reports that we didn't

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dive too much into. But the Disney ones were really

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good as usual, like the Disney ones were great. The

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Universal ones still good, a little bit more mixed, of course,

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because Universal's main business, of course, is still cable. But

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we did get news about Dark Universe. The Monsters ride

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there seeing a million visitors, which I assume doesn't mean

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a million uniques. I assume it means like a million turnstiles,

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right in terms of the queue. Right. But then obviously

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Six Flags Challenges and then SeaWorld the United Parks Challenges, right,

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their attendance was up, but their revenue was down and

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we talked a little bit about how they the CEO

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talked about the kind of the rising tide of their

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Orlando SeaWorld Orlando saw a huge increase in attendance, but

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that was and that can be traced exactly to the

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opening of Epic. So there's a lot of like I think,

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different markers were getting from all around the country. And

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the last thing I'll add to this picture this quagmire

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is that I was in Vegas for the opening of

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Horror Unleashed, and while I was there, I interviewed Egan

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and Jason Egan has five attractions in the Vegas area.

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So he has the Escape It chapters one and two,

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each of which is a ninety minute experience with sixteenth

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room sixteen rooms on each side and live actors, so

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they're big experiences. He also has a John Wick Experience,

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he has the Saw Escape, and he has a Blair

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Witch as well, So he has all ip and a

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lot of attractions are all around the Vegas area. And

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what he told me is similar to what we kind

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of heard from Seworld Orlando. Like he's like his stuff

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has been sold out, I mean all he's he's noticed

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a significant tick uptick in all of his attractions. They're

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all doing fine. He's had many areas that have been

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selling out, but his price point is much less, right,

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so Universal Horror unleashed. It's about eighty dollars for the

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one time visit to the haunts, so it's four haunts

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and it's eighty dollars. But his is like, you know,

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the ninety minute experience is about fifty five dollars, So

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it's a little bit less and the target point. So

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I kind of asked him he thinks that Vegas is

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this could be a blip, but he thinks Vegas is

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still worth betting on, obviously, and that his numbers have

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been fine. And we talked a little bit about the

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value seeking also nature of you know, the way he

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set up his businesses are all like in that still

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that value market like it's the perceived value is very high,

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right if it's fifty five of a person, but it's

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a ninety minute experience plus the shopping and plus X

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y Z that you can do your friends, it's quite

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a long time. Yeah, I don't know, Scott, what are

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we supposed to make of all of this information?

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Well, again, I'm not sure either, but I think there's

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a couple things that we have to take into consideration.

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You know, I've I've been hesitant to say it on

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this show, but I am concerned at this moment for

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the short term success of the Grand Theme Park. I mean,

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we're seeing it. We're seeing it obviously with six Flags,

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seeing it with the SeaWorld Parks and the Universal Parks

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and resorts, and I think I think part of that

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is because we've become so we as a as a culture,

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have become an American culture at least, have become so

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focused on we can get precisely what we want and

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we don't have to to dig through other muck and

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meyer to get there. So that makes that would help

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explain why the the the we'll call them the Egan

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experiences in Vegas are doing so well because they go

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specifically to the experience the guest wants, with the IP

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the guest wants to deal with. They don't have to

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pay extra for all the other stuff. They can go

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straight to what they want and they don't have to

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wade through other things. So I think I think that

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is a factor. I also think that there's and I'm

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hoping this is short term, but there is a sense

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of uncertain right now in in pretty much everything in

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the States, and I think that, you know, mentioning that

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the Canadian tourism is down in Vegas, Canadian tourist tourism

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is down everywhere, mainly because the country is recommending that

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people don't come here. There's that, and there are other

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European countries that are doing the same thing because of

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the uncertainty of our current political situation that they're they're

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recommending against traveling here. So I think international tourism is down,

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which of course hurts theme parks. Hurts theme parks a lot,

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So I think that there's there's that factor. I I

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also think that in in that desire, you know, we've

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talked about the importance of of immersive and I'm not

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even going to use the term immersive. I'm going to

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use focused or interactive or engageable or specifically what the

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guest wants. I think that is on the is on

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the So I think the massive theme parks have less

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of an appeal. They're too homogeneous. You know, before we started,

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before we started recording, we were talking about how you know,

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cosplay is basically just exploding and it's always been popular,

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but it's it's it's hit that tipping point. It's crossed

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over into the mainstream now. And because I think that

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addresses all the things that I just talked about. If

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you are a if you are a fan of Firefly,

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you can specifically focus on cosplay. You can go out

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and be you know, any of the Firefly characters. Or

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if you're a Deadpool fanatic, you can be a Deadpool character.

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You can so you can get that focus. You can

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be interactive, you can participate, and you know, I I've done.

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I've done Comic Con, I've done gen Con, I've done

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You've done Comic Con in San Diego. They're massive, absolutely

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massive audiences and they are exploding. So people don't have

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to go to theme parks to meet their favorite character.

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They go to cons to become their favorite character.

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Yep, it's interesting that you bring that up. I went

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to Anime New York City this past weekend and I

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just came into Florida from there, and I got a

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press release afterwards saying that they had a record year

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of one hundred and forty thousand attendees at Anime New

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York City, and previous to that, Anime Los Angeles, which

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is the one I've been going to for like fifteen years.

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They had four hundred and twenty thousand people at I

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mean like that is like.

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Over over how many days?

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Four days? Yeah, And see they had to they've had,

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like we said, they had to expand to take the

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entire block basically, and they had to move the security

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lines way out and just reconfigure the entire city basically

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to be able to fit that many people through that area.

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So yeah, and I wonder some of the stuff you said,

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It's like it's maybe this thing about focus. It's maybe

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also about the like with the Mega Park, I feel

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like we've made it too difficult in a way. And

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we talked about this with the app at Disney and

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the whole it being like a whole thing. I mean,

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it's so difficult, Like I mean, I but also the

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crowds of I don't know, it's so weird because we

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have these so many these different signals, right, we have

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on this one hand, everyone's like economy and value it,

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Oh my gosh, and then record attendants right at anime

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and all these things, and then also record attendants at

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Mickey's Not So Scary Halloween party, right, like I was

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there just last night and targeted audience.

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Yeah, oh yeah, more targeted than their day product.

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It's true. And it was absolutely like packed. And I

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mean there's there's been videos going around on the line

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that are like memes at this point with like that

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the crowds are insane in August, and it is true.

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Like I try to watch the first parade and I

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think I walked the entire parade line and it was

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five or six people deep the entire line. And it's

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and this is like, you know, August twenty fourth, you know,

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and it's.

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So we have a lot of mixed signals. It's interesting

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that you say it's already meme worthy. I saw I

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saw a meme from Not So Scary, and it was

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it was a shot of the crowds as they were exiting,

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and yes, yeah, it says the top go to hell,

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and the person below says, I think I'm already there.

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It's just trying to exit from Mickey's Not So Scary.

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Well exactly, so, I just I do feel like you're

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to your point of the mega park. It's kind of

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like it's almost become a little bit too much, and

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that could be what so Basically, I don't know what

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to think about any of this. I think we're just

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having a discussion about all the different data points and

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track them up with correct you know. But I do

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have that sense that like I do sense that in

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all the cases that it's that value mindedness, like that

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value like that sense of people seeking value for some reason.

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And then of course you pair that with trends we've

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been talking about previously, which is the trend that you

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do have a lot more people that have a lot

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more exposable income. So I think that there's multiple things happening.

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I think that's the problem. It's like, just like the pandemic,

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this is uneven because there are different things happening, they're

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different forces. So you do have people that have a

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lot of money, and so they're going to keep going

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to Disney and do the Disney experience. And even we

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didn't talk about this, but even the VIP experience that

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was announced for Horror Unleashed is twenty seven hundred dollars

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for Horror Unleashed for three hours, and because it's Vegas,

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because people still have the money. So I think you

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have that that trend.

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And in Vegas, not only do you have not only

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do they have the money, not only are they on vacation,

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but that actually targets the people who all of a

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sudden just hit it big in the casino and they're like, well,

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I have earned this, you know. So it's really the

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casino's paying for a lot of that, I'm afraid. But again,

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I think the other thing that I think is important

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to recognize is, you know, we're talking, as you say,

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we're talking about the various data points, but I don't

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think we're the only ones doing it, because just the

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very construction of Epic Universe, for example, those portals take

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you into a very focused, very specific ip and I've

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talked to many people who will say, of course I

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ran to insert favorite IP here first and experienced that.

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Then I went over and catch caught some of the

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other and then went back to my favorite. So it's

242
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really a focus on what do I want and the

243
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other stuff is there. But you know, they're really they're

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really paying for the Mario experience or the Burke experience,

245
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or the you know, they're they're paying for their focused

246
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interest and the way just simply the way Epic is

247
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laid out. Yeah, I'm immersed in your favorite ip, So

248
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maybe another way of saying it. I then you're saying focused,

249
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and I'm thinking that you're you do have a lot

250
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of Americans that have enough money they can do everything,

251
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which is great, But the majority of Americans, i think

252
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especially now, have to make choices about where they spend

253
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their money. I think when you're saying this focus, it's

254
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more about consumers have to make more difficult choices now

255
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and they're going to choose the thing that is that

256
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they want to do based on it being focused. So

257
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if they like Cosplayer, they like the comic stuff or

258
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the anime, they're going they're gonna make it to animex

259
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Bote or Die Trying, right, And if they want to

260
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see Supernintendo, they're going to go to Epic And because

261
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it's that element of this is for me, I'm going

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to do this.

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I'm gonna make the choice to make this priority. And

264
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do you think then following that that that is why

265
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United Parks and six Flags because they don't have a focus.

266
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So it's like it's just six Flags. It's like shrugging,

267
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They're like, eh, like's coasters. Yeah, it's just coasters exactly.

268
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So it's not coasters have blacked up.

269
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You know.

270
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That's yes, yes, And I'm not even just necessarily saying money.

271
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I'm just saying that there's not even an interest. It's

272
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like I don't have an interest to go to something generic.

273
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I have a very specific I think this is why,

274
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you know, we've been talking for quite some time now

275
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about how IPS are kind of driving the industry, and

276
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I think it's because of that. You know, it's either

277
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because of that or it is a symptom of people

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wanting what they want. They you know, they they want

279
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something that is specific, they want something that is clear.

280
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They don't want a day of fun at sea World,

281
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you know, it's they want I want to see this.

282
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And I think part of the thing that you know,

283
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unfortunately got lost for whatever reason. I'm not going to

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get into a debate at all about it, but I

285
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think that, you know, when SeaWorld kind of lost its

286
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clear focused rock star superstar in Shamou, I think they

287
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also kind of lost why or a reason for people

288
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to specifically go to the SeaWorld parks. Sure, I think that,

289
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you know, and I'm not I'm not even saying that

290
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that necessarily has to be IP. It just has to

291
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be very clearly focused. We can't just say come here

292
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and have a good time. That's not enough anymore.

293
00:16:30.840 --> 00:16:35.480
Yeah, so it sounds like maybe we're saying all these

294
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things are combining.

295
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So like you agree, you have to.

296
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Be specific, but then you also have to be value minded.

297
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So I think in maybe maybe in that case, that

298
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maybe explains some of the the pricing or the configuration

299
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of stuff like Horror Unleashed. Maybe because you have the

300
00:16:55.080 --> 00:16:59.279
two tiers. So there's there's a velvet rope option for

301
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people that have the money, which is spend twenty seven

302
00:17:01.600 --> 00:17:05.839
hundred dollars, but then there's the alternative option, which is

303
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still eighty dollars, which I think is a little high,

304
00:17:07.640 --> 00:17:08.359
but that's just me.

305
00:17:08.480 --> 00:17:10.039
But like, but it's also Vegas.

306
00:17:10.079 --> 00:17:11.160
I'm sure Vegas.

307
00:17:11.319 --> 00:17:12.720
I'm sure that there is a way that if you

308
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go to talk to your hotel concierge you can get

309
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twenty percent off of that. And sure there's a way.

310
00:17:17.680 --> 00:17:19.960
And there's but it's the idea of it's like focused.

311
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It's like if you want horror, no matter of the

312
00:17:22.720 --> 00:17:25.000
time of year or whatever, it's all horror. It's all here.

313
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It's that element of focus, and then that's why you

314
00:17:28.359 --> 00:17:31.680
know Jason's experiences too, Like you like john Wick, you

315
00:17:31.720 --> 00:17:34.640
like Action here, you know, you like Escape It and

316
00:17:34.680 --> 00:17:37.200
the IT franchise and Pennywise here. You know, like so

317
00:17:37.319 --> 00:17:40.839
it's and it's value minded. But I think you need

318
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all of these things right. You need to be value minded,

319
00:17:43.480 --> 00:17:46.039
but you also need to think about your focus and

320
00:17:46.079 --> 00:17:49.000
where you fit in the marketplace and then allow the

321
00:17:49.039 --> 00:17:51.480
option for people to spend more if they have the money.

322
00:17:51.640 --> 00:17:55.640
What is the thing that you offer that nobody else offers?

323
00:17:55.680 --> 00:17:57.720
And it doesn't have to appeal to everyone, It has

324
00:17:57.759 --> 00:18:02.440
to appeal strongly to enough people. I mean, you know,

325
00:18:02.720 --> 00:18:04.640
we've we were talking again, we were talking before the show,

326
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and you've you've you've shared your opinions on on Horror Unleashed,

327
00:18:09.359 --> 00:18:12.200
and so have many other people. And it's our Patreon.

328
00:18:12.279 --> 00:18:16.359
Though it doesn't matter. It doesn't well yeah, but I

329
00:18:16.359 --> 00:18:19.960
mean you've done it online, you've done about it. They did,

330
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my point being, my point being, it doesn't matter what

331
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people say about it. The Horror Nights fans are going

332
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to go and they're going to pay the eighty bucks

333
00:18:31.880 --> 00:18:34.920
and not they'll grop the grouse about it afterwards, but

334
00:18:34.920 --> 00:18:36.799
they're going to do it. They're gonna have to do

335
00:18:36.880 --> 00:18:40.839
it because they are so committed to that focal point.

336
00:18:41.200 --> 00:18:46.119
You know. It's it's interesting because you have to we

337
00:18:46.160 --> 00:18:51.119
have to now as attractions, people give guests a specific

338
00:18:51.599 --> 00:18:56.160
reason for them to come, and you know, it was.

339
00:18:58.000 --> 00:19:01.559
It's hard because we always want to say, well, I

340
00:19:01.599 --> 00:19:02.759
want to have something for everyone.

341
00:19:03.200 --> 00:19:03.400
Yeah.

342
00:19:03.519 --> 00:19:06.759
No, but unfortunately something for everyone is now translating more

343
00:19:06.759 --> 00:19:12.279
and more. It appears into nothing for anyone. Like I said,

344
00:19:12.440 --> 00:19:15.279
people are going to Epic because of one, maybe two

345
00:19:15.920 --> 00:19:19.240
of the portals. They're not going because it's a great

346
00:19:19.279 --> 00:19:22.400
theme park. They're going because they have to visit the

347
00:19:22.519 --> 00:19:26.839
newest chapter in Wizarding World. They have to go because

348
00:19:27.160 --> 00:19:29.519
they have to see the classic monsters.

349
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And then if it's Disney, it's just because it's Disney,

350
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because they have been able Disney.

351
00:19:35.759 --> 00:19:38.880
The overstory about Disney is so strong still. I mean,

352
00:19:39.079 --> 00:19:43.200
Disney Disney is for people who don't live in either

353
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California or Florida or any other country around the world

354
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or city around the world that has a Disney park.

355
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Disney's a right of passage.

356
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Ye.

357
00:19:51.079 --> 00:19:53.759
You know, Disney is something that you have to do

358
00:19:54.240 --> 00:19:57.039
because when you were a kid and your parents took

359
00:19:57.079 --> 00:20:00.000
you to Walt disney World or Disneyland or you know, Disneyland,

360
00:20:00.119 --> 00:20:04.279
Paris or whatever. You had such incredible memories, and you,

361
00:20:04.400 --> 00:20:07.759
as a parent or as a grown up with young people,

362
00:20:08.759 --> 00:20:12.839
have the responsibility in your minds to share that with

363
00:20:12.920 --> 00:20:15.759
the little people in your world, so, you know, and

364
00:20:16.000 --> 00:20:17.880
at the same time recapturing some of the joy that

365
00:20:17.920 --> 00:20:20.880
you experienced when you were little and went the first time.

366
00:20:21.000 --> 00:20:26.440
Yeah, and then the other parts, of course, don't have

367
00:20:26.559 --> 00:20:29.799
enough of a differentiator, because I think Disney has uniquely

368
00:20:29.880 --> 00:20:33.319
positioned their brand. I mean, they've been able to craft

369
00:20:33.359 --> 00:20:37.000
that brand brand. It's still stronger in that way, I

370
00:20:37.000 --> 00:20:40.960
think than Universal, where it can command the higher premium.

371
00:20:41.240 --> 00:20:44.839
Because I was thinking, even when I was at Maybing's

372
00:20:44.839 --> 00:20:47.480
Not So Scary last night, I was thinking, like nothing

373
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has changed, Like this is literally the same event. Even

374
00:20:50.160 --> 00:20:54.039
though they said that there is new stuff, I didn't

375
00:20:54.079 --> 00:20:54.319
see it.

376
00:20:54.519 --> 00:20:55.000
Characters.

377
00:20:55.119 --> 00:20:58.440
They added two new characters. They had the character from

378
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The Incredibles.

379
00:21:01.200 --> 00:21:05.039
No, that's that's Ogibligi Bash in Sorry California, right, sorry,

380
00:21:05.039 --> 00:21:09.680
wrong one. Yeah, and actually I'm glad you brought that up.

381
00:21:09.839 --> 00:21:14.079
So Ogibligi Bash in California. They added Syndrome from The Incredibles.

382
00:21:14.279 --> 00:21:17.359
But then it's just Maleficent returning. It's actually not a

383
00:21:17.400 --> 00:21:19.559
new character because she was there before. It's just her

384
00:21:19.559 --> 00:21:23.319
coming back. And so but here in Florida, they only

385
00:21:23.359 --> 00:21:26.640
added many to the Mickey meet and greet, so you

386
00:21:26.720 --> 00:21:29.319
can also see many now when you're seeing no with

387
00:21:29.400 --> 00:21:32.640
more Mini. Yeah, now with more Mini, that's basically it.

388
00:21:32.359 --> 00:21:36.160
Does that make it a Maxi Mini Now. Sorry, They said,

389
00:21:36.279 --> 00:21:37.599
I'll let you, I'll let you make your point. I

390
00:21:37.599 --> 00:21:40.960
won't interrupt anymore. They said that, just say whatever you're

391
00:21:40.960 --> 00:21:43.640
gonna say. I'll stop interrupting. Okay, thank you, Sure you

392
00:21:43.680 --> 00:21:44.960
have an important point ahead.

393
00:21:45.519 --> 00:21:50.240
Not really, I was just they said there was gonna

394
00:21:50.240 --> 00:21:52.680
be other meet and greet experiences of other characters, but

395
00:21:54.319 --> 00:21:56.839
I don't know, just random anyway. What what what struck

396
00:21:56.880 --> 00:21:59.839
me was that they don't need to change anything and

397
00:21:59.839 --> 00:22:03.200
then still get those crowds. But then Universal has to

398
00:22:03.240 --> 00:22:06.680
redo every house every year. And yes, I know that

399
00:22:07.319 --> 00:22:09.839
it's they keep a bunch of props and blah blah

400
00:22:09.839 --> 00:22:12.480
blah blahlah, but like you know what, it's still different,

401
00:22:12.559 --> 00:22:15.480
Like it's still Universal has to change things, and Disney

402
00:22:15.559 --> 00:22:18.480
just puts the same decorations up in the same spot,

403
00:22:18.640 --> 00:22:21.880
with the same everything exactly the same, and people show

404
00:22:21.960 --> 00:22:24.839
up and the crowds versus you know, universal where they

405
00:22:25.079 --> 00:22:26.319
do actually have to change stuff.

406
00:22:26.319 --> 00:22:28.279
But that's because one is based on tradition and the

407
00:22:28.319 --> 00:22:30.640
other is based on fear. You know, if you're if

408
00:22:30.680 --> 00:22:33.599
you're living tradition, you want the same thing coming back,

409
00:22:33.640 --> 00:22:35.799
you know. And it used to be that divide used

410
00:22:35.799 --> 00:22:39.720
to be between Halloween and Christmas. Christmas was building that tradition.

411
00:22:39.799 --> 00:22:44.960
I want to see the same tree decorations, the same lighting.

412
00:22:45.000 --> 00:22:48.160
I mean Indie Zoo, very small example, but Indie Zoo

413
00:22:48.519 --> 00:22:50.599
I was told I could never when I was working

414
00:22:50.599 --> 00:22:53.599
on that project, I could never get rid of the uh,

415
00:22:54.039 --> 00:22:59.960
the peacock lighting display because families would come year after

416
00:23:00.079 --> 00:23:02.400
year after year and get their picture taken in front

417
00:23:02.440 --> 00:23:05.880
of a flat, two dimensional peacock lighting display. Is it

418
00:23:05.920 --> 00:23:07.039
anything that's really stellar?

419
00:23:07.279 --> 00:23:07.359
No?

420
00:23:07.720 --> 00:23:12.519
Is it tradition? Yes? So therefore that is a form

421
00:23:12.599 --> 00:23:17.720
of IP, that is a personal family IP that we

422
00:23:17.759 --> 00:23:19.160
could not mess with. We had.

423
00:23:19.200 --> 00:23:20.240
In fact, we moved it.

424
00:23:20.160 --> 00:23:22.240
To a new location so that it would have easier

425
00:23:22.279 --> 00:23:28.440
access and better photographs. So but then, so even though

426
00:23:29.079 --> 00:23:33.240
Mickey's Not So Scary is still Halloween based. It's not

427
00:23:33.400 --> 00:23:36.079
based on scaring you. When you scare somebody, you have

428
00:23:36.119 --> 00:23:39.119
to in everybody's mind, you have to scare them with

429
00:23:39.160 --> 00:23:41.720
something new. You have to scare them with something that

430
00:23:41.759 --> 00:23:44.960
they haven't been scared by before because they know it's coming.

431
00:23:45.680 --> 00:23:51.160
Yep, yep. Pivoting slightly, but I think this is all related.

432
00:23:51.440 --> 00:23:58.640
So Midsommer Scream was recently October. Oh sorry, okamer, it

433
00:23:58.680 --> 00:24:03.319
was August fifteenth through the seventeenth. God, it feels like yesterday,

434
00:24:03.359 --> 00:24:06.160
but it actually was a time away anyway. So during

435
00:24:06.279 --> 00:24:08.920
Midsummer Scream, all the local team parks and all the

436
00:24:08.920 --> 00:24:11.160
local attractions come and they give announcements and they set

437
00:24:11.240 --> 00:24:13.759
up previous and blah blah blah yah da da okay whatever.

438
00:24:14.200 --> 00:24:16.640
You can read about most of that online. What I

439
00:24:16.640 --> 00:24:19.920
thought that was the most interesting was a few announcements.

440
00:24:20.319 --> 00:24:26.200
One came from Halloween Horn Nights and they had Ilo

441
00:24:26.319 --> 00:24:29.400
and Murdy and they basically talked about how they really

442
00:24:29.440 --> 00:24:32.000
collaborated on quite a few of the houses, especially the

443
00:24:32.119 --> 00:24:34.799
Terrifier ones, and like co designed them together and so

444
00:24:34.799 --> 00:24:36.920
they're mirrors blah blah. What was interesting is it's going

445
00:24:36.960 --> 00:24:39.480
to be like a where's Waldo with Arc the clown

446
00:24:39.880 --> 00:24:42.400
where he's just going to be around the park in

447
00:24:42.519 --> 00:24:45.599
like the merchandise stores and you know, hanging out while

448
00:24:45.599 --> 00:24:48.119
you're eating a hot dog and whatever, like just all around,

449
00:24:48.319 --> 00:24:51.319
which I think is a great inclusion. But it also

450
00:24:51.400 --> 00:24:54.559
shows the power of working with an ip that is smaller,

451
00:24:55.039 --> 00:24:58.680
right where you can have the direct relationships with the

452
00:24:59.279 --> 00:25:01.920
I mean, the film director was on stage with them

453
00:25:01.920 --> 00:25:04.200
talking about how excited they I mean, so that's that's

454
00:25:04.720 --> 00:25:07.440
a cool element. They also announced that the house in

455
00:25:07.480 --> 00:25:09.359
Florida is going to have a choose your own ending,

456
00:25:09.839 --> 00:25:12.839
one where you get as wet as front row Jurassic

457
00:25:12.920 --> 00:25:15.519
Park with blood, and the other is going to be

458
00:25:15.559 --> 00:25:20.039
a dry pathway. So that's an interesting again element of

459
00:25:20.119 --> 00:25:23.440
like I think that specificity right, like you can choose

460
00:25:24.160 --> 00:25:26.240
again a little bit to a Scott's point, choose a

461
00:25:26.279 --> 00:25:28.759
little bit about you have some agency, but also it's

462
00:25:28.920 --> 00:25:30.519
very like go in this one if you want the

463
00:25:30.519 --> 00:25:31.839
blood and the core and all that stuff.

464
00:25:31.960 --> 00:25:33.680
Well, and it also kind of goes back to people

465
00:25:33.720 --> 00:25:36.720
are going to go to Hornites because they're terrified terrifier.

466
00:25:36.279 --> 00:25:41.000
Fans yep, exactly. Yeah, yeah, so I think that that's

467
00:25:41.039 --> 00:25:46.279
all interesting. And then next is the thirteenth Floor Panels,

468
00:25:46.319 --> 00:25:48.799
So thirteenth Floor Maintainment Group. They have hound houses and

469
00:25:49.279 --> 00:25:54.759
events all across the country, and specifically, the stuff I

470
00:25:54.799 --> 00:25:57.039
thought was most interesting about all their panels that they

471
00:25:57.079 --> 00:26:02.240
announced at Midsummer Scream is that the Los Angeles Haunt

472
00:26:02.240 --> 00:26:04.160
hay Ride is going to have the inclusion this year

473
00:26:04.200 --> 00:26:08.160
of Elvira and Cassandra Peterson was on stage to do

474
00:26:08.200 --> 00:26:10.519
the announcements. Is fun thing, and the thing I thought

475
00:26:10.519 --> 00:26:12.920
was most impressive is how they've worked it into the narrative.

476
00:26:13.319 --> 00:26:16.839
So at the Lee Junta hay Ride, you are taken

477
00:26:16.960 --> 00:26:20.319
back in time to Halloween night and you're taken to

478
00:26:20.359 --> 00:26:23.400
the town of Midnight Falls. And so the town of

479
00:26:23.400 --> 00:26:26.200
Midnight Falls has a house on sale, and Elvira has

480
00:26:26.200 --> 00:26:28.480
purchased that house, and she's moved into that house, and

481
00:26:28.519 --> 00:26:32.079
you're going to see projections of her inside the house,

482
00:26:32.160 --> 00:26:34.559
moving the stuff around and all this you know, projector

483
00:26:35.160 --> 00:26:39.519
and so basically her voice is being woven into the

484
00:26:39.599 --> 00:26:43.279
experiences all throughout the different parts of the town. So

485
00:26:43.359 --> 00:26:45.720
that's a cool thing, but it comes with a very

486
00:26:45.759 --> 00:26:49.079
fancy merchandise deal so they're going to have Elvira Merch

487
00:26:49.400 --> 00:26:52.480
not just there at Lahanna hay Ride, but at all

488
00:26:52.519 --> 00:26:55.240
the merch shops throughout the country that they operate at

489
00:26:55.279 --> 00:26:59.279
all of their whatever thirty forty attractions. They have select

490
00:26:59.279 --> 00:27:01.480
the largest halloween company in the world at this point.

491
00:27:01.559 --> 00:27:06.000
So that is a very interesting you know, not just

492
00:27:06.039 --> 00:27:08.400
tighten the IP but also making it attractive to the

493
00:27:08.480 --> 00:27:11.559
for the IP holder because you have so many licensing

494
00:27:11.599 --> 00:27:15.559
deals that you can do for that. And also speaking

495
00:27:15.559 --> 00:27:18.400
about the themed food and the thing we've talked about

496
00:27:18.400 --> 00:27:21.000
previously about giving people a reason to purchase the food.

497
00:27:21.759 --> 00:27:26.799
So they're building a Midnight Falls Cider company and you're

498
00:27:26.799 --> 00:27:29.000
going to be able to go to the cider mill

499
00:27:29.640 --> 00:27:32.960
in this fictional town. And so they built a fictional

500
00:27:33.000 --> 00:27:37.759
mill basically, and you can get your apple cider cider donuts,

501
00:27:37.799 --> 00:27:40.519
and there's photo ops and you can walk through the

502
00:27:40.680 --> 00:27:44.279
like real fake mill and all this fun stuff. So

503
00:27:45.119 --> 00:27:47.720
I think all of these elements are kind of the

504
00:27:47.799 --> 00:27:50.160
best practices we've been talking about, but it kind of

505
00:27:50.240 --> 00:27:53.480
leans into all these elements of utilizing IP and making

506
00:27:53.519 --> 00:27:55.799
it seem of value because you're not just buying a donut,

507
00:27:55.799 --> 00:27:58.000
you're buying a donut in like a fake real cedar mill,

508
00:27:58.200 --> 00:28:02.880
cider mill and this whole thing. And last announcement from

509
00:28:02.880 --> 00:28:07.000
them that was interesting is their immersive show, Delusion is

510
00:28:07.039 --> 00:28:09.559
coming back this year to a new location, but this

511
00:28:09.680 --> 00:28:13.279
year instead because previously Delusion has been an original story, right,51200:28:13.279 --> 00:28:15.480



it's it's just been written on the old story. This year,51300:28:15.920 --> 00:28:18.480



they're basing it off of Dante's Inferno, So you're going51400:28:18.519 --> 00:28:22.440



to go through like a version of the Inferno again.51500:28:22.880 --> 00:28:27.720



They're leaning into IP that like most American children students51600:28:27.759 --> 00:28:30.319



study at some point in school or have heard about51700:28:30.720 --> 00:28:33.240



and so they have it's like tapping into an IP51800:28:33.400 --> 00:28:36.559



that is domain but that also people have background with,51900:28:36.640 --> 00:28:39.279



but it's their own version of it to make it52000:28:39.319 --> 00:28:41.599



more accessible instead of just telling a story that nobody52100:28:41.599 --> 00:28:42.680



has any idea about.52200:28:42.759 --> 00:28:45.599



So right, and yeah, it's it's the what it's it's52300:28:45.599 --> 00:28:48.759



the urban it's the next level of urban legend. I52400:28:48.880 --> 00:28:50.359



used to call you know, I used to call urban52500:28:50.440 --> 00:28:53.440



legend the IP for the poor man. But I but52600:28:53.480 --> 00:28:55.480



I think that this is you know, classic literature is52700:28:55.519 --> 00:28:57.599



the same way you can you can do the same52800:28:57.680 --> 00:29:01.079



thing with uh if you wanted to take oh gosh,52900:29:01.119 --> 00:29:03.240



what's the other one that if you want to take53000:29:03.240 --> 00:29:05.680



Peter Pan, for example, into a really dark, twisted version53100:29:05.720 --> 00:29:06.200



of Peter.53200:29:06.079 --> 00:29:08.759



Pan, which they have done it recently, and Winnie the53300:29:08.759 --> 00:29:11.160



Pooh is now is now in there, I think, yeah,53400:29:11.160 --> 00:29:12.799



with blood and honey, right yep.53500:29:13.400 --> 00:29:15.839



So, but again that's all stuff that as long as53600:29:15.839 --> 00:29:20.640



you're not aping the the Disney interpretations of these, as53700:29:20.640 --> 00:29:22.480



long as you're going back to the original source material.53800:29:22.519 --> 00:29:24.839



Wizard of Oz there's another one that you can pretty53900:29:24.880 --> 00:29:27.519



much do whatever you want to with. So, yeah, all54000:29:27.559 --> 00:29:33.519



of these things are again tapping into this idea of you.54100:29:33.559 --> 00:29:35.279



If you're a fan of this, you can only experience54200:29:35.319 --> 00:29:35.599



it here.54300:29:36.440 --> 00:29:40.039



Yeah, the Elvira thing, having her experience what she's doing54400:29:40.039 --> 00:29:42.799



there and then buying Ovira merch all throughout the country54500:29:42.880 --> 00:29:45.960



nationwide is a bargaining ship that they can use right54600:29:46.000 --> 00:29:49.279



into getting Elvira to come to you know, I mean54700:29:49.400 --> 00:29:51.759



previously she was at Knots and so going from like54800:29:51.839 --> 00:29:55.640



Knots to independent attraction, that's pretty big for the independent attraction.54900:29:56.079 --> 00:29:58.279



But this is I mean, let's be honest, this is55000:29:58.359 --> 00:30:01.799



not Tenth Floor is not an independent attraction. They are55100:30:01.839 --> 00:30:05.000



a nation company. They are a nationwide company and she actually.55200:30:04.799 --> 00:30:06.359



Tin company, but they're privately owned.55300:30:06.640 --> 00:30:10.039



Yes, but she will probably get more exposure through the55400:30:10.079 --> 00:30:12.759



thirteenth Floor deal. If she's going to get merchandise in55500:30:12.880 --> 00:30:16.319



everywhere and generate quite a bit of revenue, I would55600:30:16.359 --> 00:30:19.839



imagine Cassundra's not stupid. I mean, the woman is. The55700:30:19.880 --> 00:30:23.240



woman is very very smart, and I've had I had55800:30:23.400 --> 00:30:25.960



years and years ago. I had meetings with her in55900:30:26.000 --> 00:30:29.319



regards to Halla Scream and it just wasn't enough to56000:30:29.319 --> 00:30:32.200



pull her away from Knots at the time. So you know,56100:30:33.000 --> 00:30:36.880



she's she is, she's fun. She recognizes that she has56200:30:36.960 --> 00:30:44.119



built this, this empire IP and she continues to please56300:30:44.200 --> 00:30:48.079



fans left and right. So win win, win win. I guess,56400:30:48.599 --> 00:30:51.640



uh so, good, good for them, good for them, and56500:30:51.680 --> 00:30:54.200



good for us because we got through another episode because56600:30:54.200 --> 00:30:57.759



we're out of time. So yeah, we call this we56700:30:57.799 --> 00:30:59.680



call this theme park in thirty because we try to56800:30:59.680 --> 00:31:02.359



be cog listen of your time so that we ask56900:31:02.440 --> 00:31:04.599



all the right questions in the thirty minutes so that57000:31:04.640 --> 00:31:07.759



you can continue to have discussions. I will say, more57100:31:07.759 --> 00:31:11.200



and more people are reaching out via social media and57200:31:11.279 --> 00:31:14.400



commenting on our mini posts and all that kind of stuff.57300:31:14.400 --> 00:31:17.279



I really want to encourage that. Philip and I both57400:31:17.279 --> 00:31:19.079



try to respond. Philip is much better at it than57500:31:19.119 --> 00:31:22.200



I am, but we do try to respond. We do57600:31:22.240 --> 00:31:25.359



read all that stuff, and it does help us form57700:31:25.400 --> 00:31:27.079



what we're going to do the following week. It does57800:31:27.160 --> 00:31:30.680



help us understand better what you need or would like57900:31:30.720 --> 00:31:33.599



to hear from us. So please keep doing that. We58000:31:33.640 --> 00:31:37.400



really do appreciate that. And so I guess now I've58100:31:37.440 --> 00:31:40.799



gone overtime. Oh gosh, on behalf of Philip Bernandez. This58200:31:40.880 --> 00:31:43.240



is Scott Twinson. We are Green Tag Theme Park and58300:31:43.240 --> 00:31:44.440



thirty and we'll see you next week