July 16, 2024
Universal's EPIC Bet on Pricing
The Mega Movie Parade opened to much fanfare at Universal Studios Orlando, two years after the previous daytime parade, Universal’s Superstar Parade, which closed in 2022.
The Mega Movie Parade opened to much fanfare at Universal Studios Orlando, two years after the previous daytime parade, Universal’s Superstar Parade, which closed in 2022. The parade targets a broader demographic and signals Universal’s continued testing to balance pricing and investment. Two more ways Universal is trying to find a balance include the express for Multi-Night Halloween Horror Nights tickets that have sold out and the ticket policy announcement for EPIC Universe.
SOURCES
- Mega Movie Parade at USO
- Photos
- Epic Universe: No single-day tickets or park hopping at first
- Big changes are coming to Walt Disney World's Lightning Lanes
