March 1, 2026

United Parks: Buybacks, Assets, and a Missing Plan

United Parks & Resorts reported fiscal 2025 results this week; Revenue, attendance, net income, EBITDA were all down.

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United Parks & Resorts reported fiscal 2025 results this week; Revenue, attendance, net income, EBITDA were all down. "Our fiscal 2025 results did not meet our expectations. While the consumer environment was uneven and our results were impacted by negative international tourism trends and volatile weather during certain peak visitation periods, we should have delivered better results, particularly on the cost side of the income statement," CEO Marc Swanson said during the earnings call.

The earnings call, however, spent relatively little time on what went wrong in the parks. Instead, the company debuted a supplemental investor presentation focused on the value of its real estate, the replacement cost of its assets, and why the stock is undervalued. The company has spent $247 million on stock buybacks over the past 14 months, while cutting expansion CapEx nearly in half.
Watch bonus episodes on Patreon.

 

United Parks: Buybacks, Assets, and a Missing Plan

The Numbers

Full year 2025:

  • ·       Revenue fell 3.6% to $1.66 billion.
  • ·       Attendance dropped 1.8% to 21.17 million guests.
  • ·       Net income fell 26% to $168.4 million.
  • ·       Adjusted EBITDA declined 13.6% to $605.1 million.
  • ·       Free cash flow dropped 29.8% to $162.6 million.

Q4 2025:

  • ·       Revenue was $373.5 million, down 2.8%.
  • ·       Attendance was 4.76 million, down 2.6%.
  • ·       Net income was $15.1 million, down 46%.

·       Adjusted EBITDA was $115.2 million, down 20.3%, which includes a one-time $7.6 million bad debt write-off.

In-park per capita spending was $35.89 in Q4, up 2.1%. For the full year, in-park per-cap was $36.81, up 1% but barely keeping pace with inflation. Total revenue per capita declined 1.9% for the year, driven by a 4.3% drop in admissions per cap. Swanson acknowledged this, stating "Admission per cap has been impacted by various factors recently, including more promotional activity."

Costs Are Still Out of Line

The company entered 2025 targeting $50–$75 million in gross cost savings. On the earnings call, Citi analyst James Hardiman pressed directly: "…you guys had targeted $50 million–$75 million of gross savings… It looks like total expenses were actually up about $25 million."

Swanson did not answer the question directly: "Nonetheless, we believe we can do a better job, and there was times in [2025] that we weren't optimal on managing costs and reacting to things as quickly as we could." UBS analyst Arpine Kocharyan pushed further, asking what portion of the new $50 million 2026 target is incremental versus what was already in the plan. Swanson: "I don't want to guide you to any specific numbers or anything like that, but I can tell you we're highly focused on this."

 

Why the Buybacks Matter

Over the past 14 months, United Parks repurchased approximately 6.7 million shares (roughly 12% of its outstanding stock) for approximately $247 million. In fiscal 2025 alone, the company spent $157 million on buybacks, with $144.7 million of that concentrated in Q4. Through late February 2026, an additional $90.1 million was spent on buybacks.

Expansion and ROI-related CapEx was cut from $70.7 million in 2024 to $35.1 million in 2025. Core CapEx (maintenance and existing park investment) stayed relatively stable at $182 million.

United Parks saw declines across all of its critical metrics, and instead of outlining an improvement plan for costs or operations, it stressed the value of its assets. Meanwhile, it continues to invest massively in stock buybacks. Why? My theory is that United Parks plans to sell assets and is thus maneuvering to benefit the largest shareholders.

Here’s what Swanson said about the assets and undervaluation:

“We have over 2,000 acres of owned real estate, including over 400 acres of undeveloped land. We estimate the replacement cost of our parks to be over $10 billion, or about 2.5 times our current enterprise value. In other words, our current enterprise value is less than half the replacement cost of our assets.

While the public markets may not be appropriately recognizing the value of our assets, others are. We have received multiple sale-leaseback proposals that we are currently evaluating and have active discussions with various partners on hotel development, timeshare development, residential development, and other commercial development on our owned property.

There’s nothing more to share on this today and we will update you when we do have more to share.”

Hill Path Capital, a private equity firm, controls more than 50% of the board. Swanson referenced this directly on the call, saying, "I think you're very familiar with the makeup of our board. More than 50% owned by a private equity firm, and we get a lot of, obviously, guidance and counsel from them on how to use cash."

When a company buys back shares, it reduces the total share count, thereby increasing the ownership percentage of the remaining shareholders. If the company later monetizes assets (i.e., through the sale-leasebacks Swanson mentioned, or through hotel, timeshare, or residential development), that value gets distributed across fewer shares, meaning each remaining share gets a bigger piece. It is conceivable that the buybacks are part of a strategy to position the company for asset sales that would disproportionately benefit its largest shareholders.

And, there is precedent for SeaWorld properties becoming real estate. SeaWorld Ohio operated in Aurora, Ohio, for three decades before the property changed hands multiple times. Today, the former park site is home to a Liberty Ford dealership and a Pulte Homes residential development.

The Six Flags Comparison

During the call, United Parks drew a comparison to Six Flags, arguing that it was in a better position. And the numbers do favor United Parks; United Parks' Adjusted EBITDA margin is roughly 36%, compared to Six Flags' Modified EBITDA margin of roughly 27%. Total long-term debt is $2.25 billion versus Six Flags' $5.1 billion in net debt. Revenue per capita is $78.54 versus $61.90.

However, the two earnings calls painted very different pictures. As we covered last week, Six Flags' new CEO, John Reilly, brought specific operational examples and improvements on his first call. He admitted that cutting winter holiday events at four parks cost an estimated 425,000 visitors. Those are concrete, operational observations from a CEO who's toured parks and spoken with frontline staff to get buy-in.

United Parks' call was largely about asset values and stock buybacks. When Swanson talked about what makes the parks different, his argument came down to animals: "You're coming here for a different experience. It's a differentiated experience with what we can offer with the animals and some of the rides that are blended in with animal components."

That's a fair argument, but, it seems undermined by the 2026 investment lineup. Barracuda Strike at SeaWorld San Antonio is a family coaster. SEAQuest: Legends of the Deep at SeaWorld Orlando is a ride. The Shark Encounter reimagining in San Diego is a refresh. Verbolten: Forbidden Turn at Busch Gardens Williamsburg is a coaster reimagining. The only new animal investment in the entire 2026 lineup is Lion & Hyena Ridge at Busch Gardens Tampa — a 35,000-square-foot habitat for lions and hyenas. If the differentiation argument is animals, only one of the five headline investments for 2026 is an animal investment.

Attendance has fallen for two consecutive years. The competitive landscape is intensifying, with Epic Universe now open in Orlando and competition in every market in which these parks operate. The earnings call spent more time on replacement values and sale-leaseback proposals than on how to bring guests back through the gates. For two weeks in a row now, we've covered the earnings of the largest publicly traded non-Disney, non-Universal park operators, and both are reporting declining numbers. The difference is that at least one of them came to the call with a plan for the parks; The other came with a plan for the stock.

 

WEBVTT

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Okay, from our studios in Los Angeles and Tampa. This

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is Green Tag Theme Park and thirty. I'm Philip from

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Gantum Mighty and Controls that I'm joined as always by

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my delightful co host Scott Swinson of Scott Swinson Creativelopment.

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Yes that's him on Green Tag. We look at the

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week's top news and we pick the stories that we

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think are most important for business professionals in the theme

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park space. This week we're going to be talking about

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the earnings that came out from United Parks and hopefully

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we're going to get to the Warner Brothers deal, which

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we've covered in the past. But first we want to

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thank everybody for subscribing because we finally got to over

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a thousand subscribers and guess it yeah and their celebration yay.

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And we made about thirteen dollars last week, which is

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almost enough for Scott and I both to buy spinach espressos.

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Almost almost. You know, Spanish espressos have gone up since

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we've started talking about them, you know, mann is really

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we are such we are such influencers. The demand for

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spinach espressos has skyrocketed now I think three people have

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ordered them now, so it's it's significantly greater than it

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once was.

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And we wanted to start off also this week by

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replying just Ray briefly to some comments from last week,

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one of which we just did, and the other two

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come from Eric go two two ninety three, who said,

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I'm not sure it's accurate to say Christmas is your

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biggest moneymaker for the parks. They've seen parks it's not

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their busiest time nor their most profitable period. And then

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that kind of dovetails slightly with a comment that ge

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Robbel made whose comments every week thank you for that.

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He says, you guys are thinking regional parks are like

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the destination parks in Florida and Los Angeles that you

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live near, or holiday events are well attended. So Scott

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has worked with a lot of small attractions and a

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lot of small stuff. So I think the kind of

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a little bit of the premise that Christmas is only

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profitable in certain regions I would push back on, but

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I fell let's go do it well. Think.

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I think the first thing we have to clarify is

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we did not say or if we did say it,

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or led you to believe this. This was not our

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intent that Christmas is the biggest money maker. I'm not

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sure that Christmas is the biggest money maker. In fact,

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I know it's not. However, well, I think what we

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said was and we can go back and you know,

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watch the tape, I suppose, but what we meant, or

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what I meant was Christmas is one of those things

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that if you can't make money at Christmas, you have

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bigger problems. You know, it's not the biggest money maker,

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but it's important to recognize that if you have a

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Christmas event and you get rid of it, you're going

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to get rid of that attendance. People aren't going to

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come just because you're open with your core product. If

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you're not doing a Christmas event. The same is true

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with Halloween, they're not going to come to your park

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that extra time. You have to find a way. You know,

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Christmas and Halloween specifically are double dipping kinds of events,

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the kinds of events that get your your core people

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that would be there, and then on top of it,

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you're adding additional faces. I also think it's important because

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one of the comments in there mentioned that the passolders

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aren't coming to the seasonal events, but that's not the

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purpose of a passholder or a seasonal event per se.

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The passolders buy for the core product. Yes, they like

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the seasonal events. It makes it gives their pass a

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more perceived, higher perceived value. But what seasonal events really

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do is introduce your park or introduce your attraction to

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a new audience, an audience that is not coming to

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your park for your core product, which has other issues.

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I mean that clearly points out other problems that you

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may be having, but specifically when it comes to the

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smaller seasonal parks, I don't know if I would say

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that that seasonal events, specifically Halloween and Christmas are not

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well attended, because you know, a lot of my clients

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and this is not just attending or living near. This

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is actually working with and getting the hard numbers, which

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because of my NDAs I'm unable to share. But I

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will say that things like the Indianapolis Zoo broke records

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during their when we when we ramped into their Halloween event,

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they broke records for the month of October, and then

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we added and and plussed their Christmas event as well,

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and that also led them to a record breaking month.

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So I think I think I think what what I'm

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trying to say, and whether it's being conveyed or not,

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I don't know, but I'll try to restate it to

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make it make sense. With with seasonal events, if you

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if you want a short term, short term financial save,

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lean into your seasonal events. Don't get rid of them

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because your core product. If you're having money troubles your

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core product, more trash cans is not going to earn

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you more money. But if you lean into your seasonal events,

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you're going to get more money in the short term

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and potentially introduce more people to your product. So that's

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that's why I say seasonal events. Closing seasonal events is

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the opposite of what you should be doing if you're

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trying to save money. If you're trying to save money,

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shorten your operating calendar, Shorten you're operating day of your

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core product. Instead of being open till midnight during the summer,

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be open till ten. Save those two hours a day

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of labor times the seven hundred employees you have. If

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you're a larger park, you know, save that money. But

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don't get rid of your Christmas event. Don't get rid

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of your Halloween event because those drive additional or incremental revenue.

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And anyone who says, and I have lived this, and

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I'll name names, I've lived this at Bush Gardens. I

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have lived this at Zoo Tampa. So we've got a

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destination park and a regional park or a local. When

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you say I'm going to get rid of Christmas and

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people will come anyway because it's the holiday, that is

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not true. At least in my life experience. That has

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not been the case now.

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Well, not with so much competition also arising from all

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sorts of different places. That's that's the problem.

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When you get rid of your Christmas event or your

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Halloween event and you just think, well, they're going to

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come anyway, so we don't need to invest the money

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in it. No, what they're going to do is they're

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going to go to the park that is doing a

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Christmas event because that's what they're in the mood for.

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That's what the season dictates. So if you get rid

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of a seasonal event, you have to have you have

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to have a plan to regain that attendance. And that's

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not anecdotal.

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That is.

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Like I said, Unfortunately, because of the documents that I

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have signed, I can't share the numbers on that information.

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But suffice to say, in theory and in practice that

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is that is the reality. Yeah, So I just think

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it's important. But I never and I don't want you

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guys to think for a moment that I'm saying stop commenting.

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I am not. I am saying exactly the opposite. Thank

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you for commenting, and whether you agree with us or not,

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whether you share additional information and dig deeper than we

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have time to. I mean, let's face it, We've only

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got thirty minutes a week, so you guys have the

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time to go in and Philip puts in significantly more

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than thirty minutes obviously on this show, because he does

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all of the deep dive research. But I think it

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is I think it is very important for us, and

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very important for your fellow listeners to have these kinds

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of dialogues, to have these kinds of comments on the

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videos or wherever wherever it is that you are commenting

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and having these discussions. So if you can add additional depth,

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that's great. But I also like the opportunity if I

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have misinterpreted or sorry, misrepresented something, I love the opportunity

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to come back and try to clarify it. Because that

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just makes me a better communicator in the long run.

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So thank you so much for your comments, thank you

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for your subscriptions, yay, thank you for being listeners. So

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keep being active participants in this project, because that's the

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way I clearly view it, and that is it is

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a project that gives Philip and I the opportunity to

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have a discussion because to be completely transparent, we used

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to have these discussions before we had a podcast. So

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we just decided, hey, you know what, other people might

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be interested in this because we discovered, oh god, I'm

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gonna tell tales out of school. We were in a

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trade show once and it was the two of us

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talking in a corner somewhere because we thought it would

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just be two of us talking about the industry, and

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before we knew it, we were surrounded by other people

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in the industry who are then contributing. We're just doing

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it digitally now, you know, we're just doing it all

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the over the internet now, So again, keep this kind

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of conversation going. We are supporters of the industry, and

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when we can have people talking about the industry and

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not just who has the coolest roller coaster or what

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is the newest dark ride that's opening, or why isn't

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Epic open at all? Or why isn't anything.

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An epic open?

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You know, those are the kinds of there's plenty of

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that out there, But what we want to talk about

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is the business itself and for business professionals like you

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were listening, so thank you very much.

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And let's talk about six Flags now and this yes, well, okay,

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so last week we talked about six Flags and one

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of the comments in last week's episode was asking about

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how it compares to SeaWorld, And we got the earnings

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this week for sea World, so now we can kind

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of transition over into talking about some of those United

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Parks earnings. So I did way too much research into this,

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so I kind of have like my brain is too

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full of information. But after reading everything and looking at

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everyone's analysis on this and looking at all the numbers,

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here's what here's I think to me, the biggest summary

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here is that they for whatever reason, well there are reasons,

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but basically we know that United Parks is primarily owned

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by a private equity firm, and we know that that

189
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sometimes brings in some you know, distinct ways of operating.

190
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So basically to me, it looks like last year, this

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argument report they put out was all bad numbers, right,

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everything was bad. So like attendant like in like literally

193
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everything's that revenues down, Attendants downs, and then it comes

194
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down total revenue per capita is down, mission per capita

195
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is down. The only bright spot in all of these

196
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numbers is that their in part per cap spending was

197
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up two point one percent, but only in Q four.

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For the year as a whole, it was only up

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one percent. Also, that could be partially inflation and related costs.

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You know that that's like the last quarter was higher,

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but the year looking at the year, one percent is

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still pretty low. So especially bright spot. So I think

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on its surface, these all these numbers all look like

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really really bad, and you're kind of like, eh, they're

205
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doing terribly. However, during that time, they also did an

206
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enormous amount of stock by backs. They have over the

207
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last fourteen months, they've spent two hundred and forty seven

208
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million in stock by backs, which is more than they

209
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even generated in pre cash flow they generated one hundred

210
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and sixty two They spent this amount, and it's also

211
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the other thing here to note is that they're their

212
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ROI was cut in half last year. Right, So in

213
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twenty twenty four their their expansion all right, their expansion

214
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capex are In twenty twenty four of their capex was

215
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seventy million. In twenty twenty five it was thirty five million.

216
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So I think this is more the picture, clear picture

217
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to me. So they basically reduced their capex by half.

218
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They spent an incredible amount of money on stock by backs,

219
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but also all of their numbers are down except for

220
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maybe in park spending. Kind of so to me, this

221
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is kind of this does bring go back to the

222
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private equity thing where it's like they're driving the impetus

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to to purchase to do these buybacks. Then you might

224
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ask why. I don't think we really know the real answer.

225
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I mean, they have nobody, you know, Like that's kind

226
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of like reading the tea leaves kind of a thing.

227
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It's conjecture to figure out why they are. But I

228
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would say, you got we got a little bit of

229
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it in the earnings call where the CEO talked about

230
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how he thinks that the stock is undervalue basically, where

231
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like basically his argument is he thinks that the that

232
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the stock is undervalued and it's because that they he

233
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thinks that their their assets and their property is worth

234
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a lot more. And if that is true, you could

235
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see why there's an argument for at this point, for

236
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putting so much money into stock buybacks right right now,

237
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where it's like it's undervalued, so now it is a

238
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good time to do this. I'll read you what he said.

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So he said. This is a direct quote. He said.

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We have over two thousand acres of owned real estate,

241
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including over four hundred acres of developed land. We estimate

242
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the replacement cost of our parts to be over ten

243
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billion dollars, or two and a half times our current

244
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enterprise value. In other words, our current enterprise value is

245
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less than half the replacement cost of our assets. While

246
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the public markets may not be appropriately recognizing the value

247
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of our assets, others are. We have received multiple sale

248
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leaseback proposals that we are currently evaluating, and have active

249
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discussions with various partners on hotel development, timeshare opportunities, residential development,

250
00:13:32.480 --> 00:13:35.240
and other commercial development properties. There's nothing more to share

251
00:13:35.240 --> 00:13:36.759
on this today, and we will update you if we

252
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have something to share. So to me, I think that's

253
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what's going on. I think it's that they think that

254
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maybe potentially, they really do believe that the stuff is

255
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worth more than it's being valued at, and so they're

256
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using the opportunity right now to do a lot of

257
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buybacks and kind of reduce some help make their EPs

258
00:13:57.600 --> 00:13:59.639
or their earnings per share number look a little bit better,

259
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you know, because even though they're you know, bleeding money

260
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and all, this looks better. It also seems like they

261
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spend a lot of money in advertising trying to get

262
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people into the parks, and that was a huge cost

263
00:14:09.600 --> 00:14:11.200
in They kind of talked a little bit about how

264
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that didn't really work or not worked that well, but

265
00:14:14.320 --> 00:14:19.600
you can see where their attendants still fell, but they

266
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got a little bit extra spending. It's just to me, though,

267
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it seems like most of the complaints that we always

268
00:14:25.039 --> 00:14:29.039
get for the United Parks is similar to those in

269
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six Flags, and that everybody always complains about how under

270
00:14:33.639 --> 00:14:36.879
maintained they are. And if you're looking then at the

271
00:14:36.919 --> 00:14:39.519
amount of money, well, yeah, they spent half the amount

272
00:14:39.559 --> 00:14:42.320
in Capex and they did theater, so come on. That's

273
00:14:42.399 --> 00:14:46.279
kind of leads to it. And in terms of what

274
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they talked about the future, they put a big list

275
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out about all the stuff they're doing in the future

276
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and all this kind of stuff. There was a telling

277
00:14:53.480 --> 00:14:59.559
moment on the call where one of the analysts pressed

278
00:14:59.600 --> 00:15:01.919
them because they said last year that they were going

279
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to target fifty to seventy million of cuts, and then

280
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they kind of said the same thing this year, and

281
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one of the analysts was like, you said that last year,

282
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so like, what's going to change and he was like,

283
00:15:12.159 --> 00:15:17.000
we're really focused on it. Okay, So so, but it's

284
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this weird situation right where you're like, it's almost like

285
00:15:20.279 --> 00:15:24.120
they're trying to please private equity more than because it's

286
00:15:24.159 --> 00:15:25.799
like they're saying, we're going to do all these new

287
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things and make everything great, as everyone says, but their

288
00:15:29.720 --> 00:15:32.399
numbers are in the toilet. But they've been doing buybacks.

289
00:15:33.120 --> 00:15:39.559
But also they're going to reduce costs somehow magically. You mean, like,

290
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what do you think, Scott? I mean you you've you've

291
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been in this in this shit.

292
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This is this is what I call these so sad

293
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concept s O s A D same old stuff another day.

294
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So in the time in the twenty one years that

295
00:16:05.759 --> 00:16:09.159
I worked at Busch Gardens in Tampa, the parent company

296
00:16:09.679 --> 00:16:15.399
was Bush Entertainment Corporation in bev for a hot second

297
00:16:17.159 --> 00:16:25.559
Blackstone and then publicly traded. So again, every time there's

298
00:16:25.600 --> 00:16:27.759
a new every time there's a new quote unquote owner

299
00:16:28.840 --> 00:16:32.360
or business that is leading the development of the parks,

300
00:16:33.639 --> 00:16:35.879
they go through this same identity crisis. And that's what

301
00:16:35.919 --> 00:16:39.360
I'm going to call it, an identity crisis. The fact

302
00:16:39.360 --> 00:16:43.480
that you know, changing to United Parks and Resorts. To me,

303
00:16:43.679 --> 00:16:46.759
that was the biggest clue, and I think we've seen

304
00:16:46.799 --> 00:16:51.639
it echoed here. Yes, the parks own a lot of

305
00:16:51.759 --> 00:16:56.879
land that is an asset, is a valid asset, but

306
00:16:56.919 --> 00:16:59.679
it's an asset that only is transferred into dollars when

307
00:16:59.679 --> 00:17:03.639
it's old or when it's leased. And so if they

308
00:17:03.639 --> 00:17:06.680
are going to make their business model less of a

309
00:17:06.720 --> 00:17:10.200
theme park company and more of a resorts company where

310
00:17:10.200 --> 00:17:14.920
they can do hotels and time shares and that sort

311
00:17:14.960 --> 00:17:18.559
of thing, then that's a way to sort of translate

312
00:17:18.599 --> 00:17:24.680
some of that money or some of that land into money.

313
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You cannot.

314
00:17:25.799 --> 00:17:29.079
I mean, I think it's important to recognize you cannot

315
00:17:29.400 --> 00:17:34.200
save your way into profit. It is impossible. If that

316
00:17:34.279 --> 00:17:37.640
is the only thing that you are doing. Reducing costs

317
00:17:39.839 --> 00:17:42.079
it does not make you profitable. It sounds like it would,

318
00:17:43.200 --> 00:17:47.559
but reducing costs while also working harder to get the

319
00:17:47.119 --> 00:17:50.240
more for the buck that you are spending. That will

320
00:17:50.240 --> 00:17:52.960
help you with profits. But at this point they got

321
00:17:53.000 --> 00:17:54.920
to find another way to generate revenue, and I think

322
00:17:54.960 --> 00:17:57.559
he played his hand. I think when he starts talking

323
00:17:57.559 --> 00:18:00.920
about the assets, you know, assets mean the stuff we

324
00:18:00.920 --> 00:18:05.839
can sell to make money. So don't think of it

325
00:18:05.880 --> 00:18:10.240
as oh, well, look they've got all these these wonderful parks. Yeah,

326
00:18:10.279 --> 00:18:13.039
but let me let's go back to a park that

327
00:18:13.119 --> 00:18:16.599
they did own at one point in time called SeaWorld, Ohio,

328
00:18:17.400 --> 00:18:19.559
which is now I just looked it up. It is

329
00:18:19.640 --> 00:18:23.160
now a housing development. It was right across the right,

330
00:18:23.200 --> 00:18:25.519
across the lake from Giaga Lake Theme Park, also owned

331
00:18:25.559 --> 00:18:27.640
by six Flags. I have to mention six Flags at

332
00:18:27.680 --> 00:18:32.039
least once. It's the show. So they bought those two

333
00:18:32.079 --> 00:18:34.920
parks and it is now a Ford dealership and a

334
00:18:35.359 --> 00:18:44.000
Pulty home development. So is this mention of assets a

335
00:18:44.039 --> 00:18:46.000
good thing or a bad thing for the parks that

336
00:18:46.160 --> 00:18:49.039
I don't know. That I don't know, and I'm sure

337
00:18:49.079 --> 00:18:50.920
there's gonna be some comment that's going to say it's

338
00:18:50.920 --> 00:18:52.400
a bad thing or it's a good thing or whatever.

339
00:18:52.440 --> 00:19:01.759
But the only way an asset gets transferred into is

340
00:19:01.799 --> 00:19:06.079
to either you can either sell it or develop it.

341
00:19:06.440 --> 00:19:12.039
But to develop it costs money. So you know, it's

342
00:19:12.079 --> 00:19:15.039
sort of like saying, I have a diamond ring, but

343
00:19:15.119 --> 00:19:18.039
I'm homeless. Why don't you sell the diamond ring? Oh no,

344
00:19:18.079 --> 00:19:19.920
I could never get rid of that asset. Okay, then

345
00:19:19.960 --> 00:19:23.440
eat it or belive in it. I don't know. So

346
00:19:23.920 --> 00:19:28.000
I think that I think that this call is interesting.

347
00:19:28.920 --> 00:19:33.960
I think that the buybacks also lead me to believe

348
00:19:34.000 --> 00:19:38.839
that there's going to be some because again, if the

349
00:19:39.359 --> 00:19:41.359
more stock they own, the more they are, the more

350
00:19:41.359 --> 00:19:45.880
percentage they own of those assets, that's right. So by

351
00:19:45.880 --> 00:19:48.519
buying that stockback, it puts them in a much better

352
00:19:48.559 --> 00:19:52.640
place to be more profitable when or if they sell

353
00:19:52.720 --> 00:19:55.720
some of those assets off. Now, I mean, let me

354
00:19:55.759 --> 00:19:57.799
give you some very specific examples, and this is not

355
00:19:58.119 --> 00:20:01.440
insider information. Anybody can going to map and see this.

356
00:20:02.319 --> 00:20:05.039
Look at SeaWorld, Texas. Look at SeaWorld in San Antonio.

357
00:20:05.599 --> 00:20:08.799
That park is gigantic. It's so big that they actually

358
00:20:08.799 --> 00:20:10.559
took part of it and made a whole nother park.

359
00:20:10.599 --> 00:20:13.119
They you know, they a part that was not being

360
00:20:13.200 --> 00:20:20.160
used for years became Aquatica. So there's that they still

361
00:20:20.200 --> 00:20:24.720
have land surrounding it that is not being used. Bush

362
00:20:24.759 --> 00:20:27.559
Tampa is a little different because it is hemmed in

363
00:20:27.640 --> 00:20:31.759
on all sides, except they do still own a large

364
00:20:31.799 --> 00:20:35.400
parcel of land diagonally located from the park that could

365
00:20:35.480 --> 00:20:39.279
be sold off. It is currently being used for overflow parking,

366
00:20:40.119 --> 00:20:42.400
which if their attendance numbers stayed the way they are,

367
00:20:42.440 --> 00:20:47.319
they probably won't need it, but that could be sold off.

368
00:20:47.359 --> 00:20:51.039
There's when they say, you know, we've got great assets.

369
00:20:51.319 --> 00:20:55.880
That makes me nervous and maybe I'm wrong, Maybe I'm wrong.

370
00:20:56.000 --> 00:20:58.799
Maybe the goal is to keep it in the family,

371
00:20:58.880 --> 00:21:01.880
but just develop it as a you know, as a

372
00:21:01.920 --> 00:21:05.160
resort or something along those lines that they still own

373
00:21:05.160 --> 00:21:08.160
and operate, but that still takes money. And if they're

374
00:21:08.160 --> 00:21:11.079
reducing their capital spend, if they're reducing their capital spend,

375
00:21:11.400 --> 00:21:12.799
then where's that money gonna come from?

376
00:21:13.279 --> 00:21:16.720
Yeah, that's right. It just it was just interesting because

377
00:21:16.759 --> 00:21:18.680
we're looking at these two back to back. And also

378
00:21:19.319 --> 00:21:22.400
they did explicitly mention six flags like in their thing.

379
00:21:22.519 --> 00:21:24.720
They kind of they kind of were like at least

380
00:21:24.720 --> 00:21:27.119
when it's six flags, and you're like, I mean, but

381
00:21:27.960 --> 00:21:32.000
is that true? Because like objectively speaking, looking at the numbers.

382
00:21:32.359 --> 00:21:34.599
They are in a better position, right, They have higher

383
00:21:34.599 --> 00:21:36.599
per cap revenue, they have higher margins, they have a

384
00:21:36.599 --> 00:21:40.680
lot less debt, and there's no like goodwill impairment leaning

385
00:21:40.680 --> 00:21:42.559
them down that kind of stuff. But if you kind

386
00:21:42.559 --> 00:21:45.400
of look at the two visions here, they didn't at

387
00:21:45.480 --> 00:21:48.559
least to me. It's like, the biggest thing I took

388
00:21:48.559 --> 00:21:51.119
from that call was them I don't want to say complaining,

389
00:21:51.160 --> 00:21:53.680
but sort of being like, our stuff is worth more

390
00:21:53.720 --> 00:21:56.039
than the public says it is. And you're like, but

391
00:21:56.440 --> 00:21:58.720
that's so totally different from the Six Flags when we

392
00:21:58.799 --> 00:22:01.119
talked about where He's like, we're talking to all these people,

393
00:22:01.160 --> 00:22:03.319
here's all these changes we're going to make. The like

394
00:22:03.519 --> 00:22:09.880
we basically united. Still mentioned to blame the weather, like

395
00:22:09.960 --> 00:22:12.279
they still brought weather into it. They still brought in

396
00:22:12.359 --> 00:22:15.480
about the headwinds or national tourism. They've run in all

397
00:22:15.480 --> 00:22:18.559
these things. And then when you look at their announcements,

398
00:22:18.559 --> 00:22:22.039
I mean, yes, they did announce stuff that they're going

399
00:22:22.079 --> 00:22:25.960
to do. They have things they were opening, they're coming in,

400
00:22:26.000 --> 00:22:30.000
the reimagined Shark encounter, the Barracuda strike, you know, SeaQuest,

401
00:22:30.119 --> 00:22:33.480
Lenchers of the Deep, the Lion in Hyena Ridge, and

402
00:22:34.720 --> 00:22:40.599
they're their forbidden turn ride. But I don't know.

403
00:22:41.079 --> 00:22:43.200
But just before we dive into that too much deeper,

404
00:22:43.359 --> 00:22:45.319
if you know these parks, by the way, these many

405
00:22:45.319 --> 00:22:47.079
of these are refreshes.

406
00:22:46.839 --> 00:22:47.279
That's right.

407
00:22:47.680 --> 00:22:50.680
Keep that in mind. Many of these are putting lipstick

408
00:22:50.720 --> 00:22:51.079
on the pig.

409
00:22:51.839 --> 00:22:54.960
That So it's like, to me, this sort of lacked

410
00:22:54.960 --> 00:22:58.599
a little bit of that. I hate to say it,

411
00:22:58.640 --> 00:23:00.400
but it's kind of like six Flags seem to be

412
00:23:00.480 --> 00:23:03.960
developing more concrete of a plan. And I know a

413
00:23:03.960 --> 00:23:06.000
lot of our commentors last week said this, they really

414
00:23:06.000 --> 00:23:08.680
were just doing things that the Cedar Fair parks were

415
00:23:08.720 --> 00:23:11.880
doing and they're just taking them Like sure, you know,

416
00:23:12.240 --> 00:23:14.240
I'll give you that part, but I mean this was like,

417
00:23:15.079 --> 00:23:17.000
you know, so much of it was like, well, it's

418
00:23:17.039 --> 00:23:19.319
not our fault because of the weather and the international headwinds,

419
00:23:19.319 --> 00:23:21.519
and also ourself is actually really worth a lot more

420
00:23:21.559 --> 00:23:23.279
than it is, and we're going to we're going to

421
00:23:23.319 --> 00:23:24.960
have a plan or reduce costs. Like what plan? What

422
00:23:25.000 --> 00:23:27.680
are you doing? No answers, And there's no to me. Also,

423
00:23:27.720 --> 00:23:29.799
the biggest thing here, you know, we've talked about six

424
00:23:29.799 --> 00:23:32.440
Flags being spread all over the US and having in

425
00:23:32.480 --> 00:23:35.680
so many markets that there's not competition, but a lot

426
00:23:35.680 --> 00:23:38.079
of the United Parks are in places where they do

427
00:23:38.200 --> 00:23:42.440
face significant competition, and it seems like there's still sort

428
00:23:42.440 --> 00:23:47.039
of not painting a vision of how they are going

429
00:23:47.079 --> 00:23:51.559
to differentiate these products and increase revenue, and you know,

430
00:23:51.640 --> 00:23:54.920
Discovery Cove maybe could have been one of those differentiators.

431
00:23:55.200 --> 00:23:57.359
But there was a segment on the Discovery Cove call

432
00:23:57.400 --> 00:24:01.160
where you know, last year or the last year it's

433
00:24:01.160 --> 00:24:04.240
called they talked about how the Discovery Cove bookings were

434
00:24:04.319 --> 00:24:07.200
up over twenty percent, but on this call they discuss

435
00:24:07.279 --> 00:24:10.799
how it was in mid mid tens, like mid tweens,

436
00:24:11.079 --> 00:24:13.960
and one of the analysts asked about that, and they

437
00:24:14.039 --> 00:24:17.039
kind of didn't really answer. They're just like that's a

438
00:24:17.039 --> 00:24:19.240
good number, like you know whatever, fifteen percent is a

439
00:24:19.240 --> 00:24:21.599
good number. And the analyst is like, well it was

440
00:24:21.720 --> 00:24:24.200
higher before, so like what happened. They're like, well, it's

441
00:24:24.200 --> 00:24:27.160
a good number, like okay.

442
00:24:27.279 --> 00:24:28.759
But at the same I mean, at the same time,

443
00:24:28.839 --> 00:24:30.599
if you were up twenty percent last year and you're

444
00:24:30.680 --> 00:24:35.480
up thirteen percent this year, you're still up. Well.

445
00:24:35.519 --> 00:24:38.519
I think more it was like that it fell between

446
00:24:38.519 --> 00:24:41.599
those time periods because it's the same guidance, so it's

447
00:24:41.640 --> 00:24:43.759
kind of like there's a concern that could be dropping

448
00:24:43.759 --> 00:24:45.720
a little bit as well. And they were trying to

449
00:24:45.880 --> 00:24:47.799
the analysts were trying to push to see if their

450
00:24:48.039 --> 00:24:50.720
customer demographics had changed it all, as in like, you know,

451
00:24:50.839 --> 00:24:52.720
are you bringing you know whatever, and they kind of

452
00:24:53.000 --> 00:24:57.079
said no changes. So anyway, I think my overall point

453
00:24:57.119 --> 00:24:59.200
is totally it seemed very different. It seemed like you

454
00:24:59.240 --> 00:25:02.319
had one that was like new CEO listening to people

455
00:25:02.400 --> 00:25:04.720
trying to get buy in, you know, trying to you know,

456
00:25:04.759 --> 00:25:08.039
look at costs, have specific examples right the ship, and

457
00:25:08.039 --> 00:25:10.799
then you have this one where it's like, no examples,

458
00:25:11.000 --> 00:25:12.640
we plan to cut stuff. We're not gonna tell you why.

459
00:25:12.680 --> 00:25:15.920
It was more like a presentation too, and you just

460
00:25:15.920 --> 00:25:18.039
don't know what we're worth, and you just don't know

461
00:25:18.079 --> 00:25:20.960
what we're worth. It was like a private equity pitch, right,

462
00:25:21.000 --> 00:25:23.759
which is like, our assets are actually worth a lot

463
00:25:23.799 --> 00:25:25.960
more and if we could you know, sell or utilize

464
00:25:26.039 --> 00:25:28.400
or whatever, then they're going to be great. And it

465
00:25:28.519 --> 00:25:30.559
makes sense. That's why I'm saying if you think about

466
00:25:30.559 --> 00:25:33.480
this in the context of most of the shareholders are

467
00:25:33.559 --> 00:25:37.640
private equity, then it might explain why they don't. They're

468
00:25:37.680 --> 00:25:41.960
not really caring about necessarily talking about park operations. Maybe

469
00:25:41.960 --> 00:25:43.920
they will change them, but maybe they're just not going

470
00:25:44.000 --> 00:25:45.240
to talk about them on the Oregons call.

471
00:25:45.960 --> 00:25:48.119
Well, and that's very possible. I you know, I want

472
00:25:48.119 --> 00:25:51.000
to I just want to clarify. I know it sounds

473
00:25:51.039 --> 00:25:53.519
like I'm going to speak just for myself now. I

474
00:25:53.519 --> 00:25:59.640
know it sounds like I am attacking United Parks and Resorts.

475
00:26:00.240 --> 00:26:00.519
I'm not.

476
00:26:01.319 --> 00:26:05.480
I want more than anything for this company to succeed. Well,

477
00:26:05.519 --> 00:26:07.480
you can't spend you can't spend twenty one years working

478
00:26:07.519 --> 00:26:10.559
for an organization and then applaud it when it goes under.

479
00:26:10.720 --> 00:26:11.400
I can't do that.

480
00:26:12.680 --> 00:26:15.720
What I think they're really missing, in my opinion is

481
00:26:16.319 --> 00:26:20.599
they still some of their greatest assets even though people

482
00:26:20.599 --> 00:26:22.640
have left, because I mean, let's face it, John Riley

483
00:26:23.279 --> 00:26:28.960
with six Flags is former SeaWorld, So they've lost a

484
00:26:29.000 --> 00:26:31.920
lot of their great assets. But it's the people because

485
00:26:31.920 --> 00:26:36.039
they and they still have some. They've got a recognizable brand.

486
00:26:36.799 --> 00:26:39.920
When you put the right money and the right support

487
00:26:39.960 --> 00:26:43.960
behind it, you get SeaWorld AWW, which is an amazing park.

488
00:26:45.559 --> 00:26:49.920
And what I think, I think what's happening, what it

489
00:26:49.920 --> 00:26:52.880
appears to me is happening. And again I'm not involved anymore.

490
00:26:52.920 --> 00:26:55.279
I don't know, but they're getting too mired down in

491
00:26:55.319 --> 00:26:57.480
what the accountants are saying and not what the guests

492
00:26:57.480 --> 00:26:59.960
are saying. They're looking at. They're looking at the number

493
00:27:00.119 --> 00:27:05.119
is not the product, and SeaWorld has the ability to

494
00:27:05.240 --> 00:27:10.039
develop and create amazing product and with their you know,

495
00:27:10.079 --> 00:27:12.000
there's no theme park, and I think this is fair

496
00:27:12.039 --> 00:27:14.559
to say there's no theme park really in the world

497
00:27:14.960 --> 00:27:18.359
when it comes to animal care and not just marine

498
00:27:18.359 --> 00:27:20.519
mammal care, but animal care in general. I don't think

499
00:27:20.519 --> 00:27:23.000
there's a park in the world that has as much

500
00:27:24.960 --> 00:27:29.880
experience under their belt. Do they do everything right?

501
00:27:29.920 --> 00:27:30.400
I don't know.

502
00:27:30.759 --> 00:27:33.759
That's not my area of expertise, but they've got a

503
00:27:33.799 --> 00:27:37.200
lot of experience in that area. They've done great coasters

504
00:27:37.279 --> 00:27:40.559
in the past, they've done great theming, great lands, great

505
00:27:40.640 --> 00:27:45.200
seasonal experiences. So I think they're true assets. Is the

506
00:27:45.200 --> 00:27:48.039
brain trust that is actually still part of the organization

507
00:27:48.559 --> 00:27:51.359
and the connection to those people who may not still

508
00:27:51.359 --> 00:27:54.319
be part of the organization but have an understanding of

509
00:27:54.319 --> 00:27:56.759
how the company works, who could come back and help them.

510
00:27:56.839 --> 00:27:58.759
I mean, I realize it sounds like a commercial for me,

511
00:27:58.839 --> 00:28:00.880
it's not what I'm doing. But there are people who51200:28:00.960 --> 00:28:04.680



are who are out there who have worked for this company,51300:28:05.000 --> 00:28:07.880



who would in a heartbeat go back and help them51400:28:07.920 --> 00:28:10.000



out as an outside contract or they bring back some51500:28:10.039 --> 00:28:14.880



of the brain trust they had before. So in short,51600:28:15.920 --> 00:28:17.400



if they're going to look at their assets, they need51700:28:17.440 --> 00:28:19.119



to look at the human assets before they start looking51800:28:19.160 --> 00:28:21.160



to the land assets, because that's what's going to end51900:28:21.279 --> 00:28:23.039



up tipping them over.52000:28:22.880 --> 00:28:25.880



To profit in my opinion, Well, it didn't seem like52100:28:25.880 --> 00:28:30.119



they mentioned any of that on here. But then again52200:28:30.160 --> 00:28:34.680



to the point though, I think also it's like I52300:28:34.680 --> 00:28:36.039



think sometimes you got to think about who are these52400:28:36.039 --> 00:28:38.440



earnings calls for? And I think maybe maybe this one52500:28:38.519 --> 00:28:41.920



was for just the private equity people, and maybe that's52600:28:41.960 --> 00:28:44.160



going to be a separate conversation about how do we52700:28:44.319 --> 00:28:47.680



activate our personnel assets and that kind of stuff, and52800:28:47.720 --> 00:28:51.680



maybe that's more of a internal dialogue or you know,52900:28:52.079 --> 00:28:53.400



to the parks individually.53000:28:53.960 --> 00:28:56.759



But shouldn't it be an external dialogue. Shouldn't it be53100:28:56.920 --> 00:29:00.000



we've Shouldn't it be something that we're saying we've value53200:29:00.160 --> 00:29:03.720



you financially value, not just let's give them ice cream53300:29:03.720 --> 00:29:08.000



on Thursdays. We financially value the people that we have,53400:29:08.359 --> 00:29:11.240



the experience that we have. Shouldn't that be part of53500:29:11.240 --> 00:29:11.960



the earnings call?53600:29:12.480 --> 00:29:16.160



That is a tough uh. I don't know the answer53700:29:16.200 --> 00:29:18.960



to that. I think, you know, in one respect, you're like,53800:29:19.920 --> 00:29:22.119



you got to do kind of what the owners want, right,53900:29:22.119 --> 00:29:26.920



and the owners want the information in this way, So54000:29:26.960 --> 00:29:28.759



maybe that that is one argument. It's not like they54100:29:28.799 --> 00:29:30.599



didn't mention that kind of that stuff at all. It54200:29:30.720 --> 00:29:32.759



just didn't seem like that was the focus, right. They54300:29:32.799 --> 00:29:34.599



were like, we're bringing these new things and doing this54400:29:34.640 --> 00:29:36.400



and do blah blah blah. You know, but all it's like,54500:29:36.440 --> 00:29:38.480



I think all the stuff they positive things they said54600:29:38.519 --> 00:29:41.519



were more like you said, lipstick on a pick, right.54700:29:41.519 --> 00:29:44.559



It was. It was very like marketing speaky type of thing.54800:29:44.599 --> 00:29:47.119



The only details they got into were about these assets.54900:29:47.119 --> 00:29:51.119



But but anyway, we're going to be out of time,55000:29:51.160 --> 00:29:53.640



so we're not going to get to talk about the55100:29:53.799 --> 00:29:58.000



paramount winning the bidding war, but we'll probably talk about55200:29:58.000 --> 00:30:02.799



it in our bonus show. The only Yeah, we talked55300:30:02.839 --> 00:30:05.759



about it before about how the about We thought that55400:30:05.799 --> 00:30:07.400



Netflix would have been the better one, just because if55500:30:07.400 --> 00:30:11.039



it's tied into themed entertainment. But now we're just gonna55600:30:11.119 --> 00:30:14.880



end it here. I think that it's not going to55700:30:14.920 --> 00:30:17.119



go I think I have my suspicion that I think55800:30:17.160 --> 00:30:19.799



Netflix orchestrate this entire thing, because to me, they're the55900:30:19.839 --> 00:30:22.160



clear winner because what they got out of it was56000:30:22.599 --> 00:30:26.960



making Paramount pay a lot more money, about ten billion56100:30:27.079 --> 00:30:29.240



plus extra than what I had planned on it to56200:30:29.240 --> 00:30:31.759



pay for this, and Netflix just gets two point eight56300:30:31.759 --> 00:30:34.519



billion in cash and they get to tie up the56400:30:34.519 --> 00:30:37.559



playing field while everything goes through regulatory approvals and mergers56500:30:37.559 --> 00:30:39.279



and all that kind of stuff, so they can use56600:30:39.319 --> 00:30:41.799



that time to build new Netflix houses. Time and money56700:30:41.799 --> 00:30:44.400



that they can they can use to build new Netflix houses.56800:30:44.400 --> 00:30:48.039



So I feel like and then later when Paramount crashes56900:30:48.039 --> 00:30:50.079



and burns and implodes because they're going to have to57000:30:50.119 --> 00:30:52.960



fire literally everybody to delever because of the cost of57100:30:53.000 --> 00:30:57.119



bringing in, they can buy it in a fire sale.57200:30:57.160 --> 00:30:59.240



So I don't know. Netflix is a genius. That's how57300:30:59.240 --> 00:31:02.200



I see it. But we'll continue the discussion in unhinged.57400:31:02.480 --> 00:31:04.759



Sounds like a plan. Guys, Once again, thank you so57500:31:04.880 --> 00:31:07.359



much for putting us where we are, for giving us57600:31:07.480 --> 00:31:09.839



the subscribers that we need, and for continuing to listen57700:31:09.920 --> 00:31:13.640



and comment We really appreciate you and we love this industry,57800:31:13.640 --> 00:31:15.720



so keep contributing to it, just like we are on57900:31:15.759 --> 00:31:17.519



behalf of Philip and myself. This is Green Tag Theme58000:31:17.559 --> 00:31:20.240



Park in thirty and we will see you next week

Scott Swenson, ICAE Profile Photo

For over 30 years, Scott Swenson has been bringing stories to life as a writer, director, producer, and performer. His work in theme parks, consumer events, live theatre, and television has given him a broad spectrum of experiences. In 2014, after 21 years with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development. Since then he has been providing impactful experiences for clients around the world. Whether he is installing shows on cruise ships or creating seasonal festivals for theme parks, writing educational presentations for zoos and museums or training the next generation of attractions professionals, Scott is always finding new ways to tell stories that engage, educate and entertain.

Philip Hernandez, ICAE Profile Photo

CEO of Gantom, Publisher of Haunted Attraction Network

Philip is a journalist reporting on the Haunted House Industry, Horror events, Theme Parks, and Halloween. He is also the CEO of Gantom Lighting and Founder / Publisher of the Haunted Attraction Network, the haunted attraction industry's most prominent news media source. He is based in Los Angeles.