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Okay, from our studios this week in Los Angeles and Tampa.
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This is Green tag tem Park and thirty. I'm Philip.
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I'm joined as always by my delightful co host Scott Swinson.
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Scott Swinson creat development on Green Tagged.
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Of course, we look at the top news each week
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and explain why it matters to business professionals. This week,
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we are recording this early, since I am in Vegas
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at LDI while you are listening to this, we're time
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traveling a little bit. But this week we're going to
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be discussing some trends for gen Z millennials and what
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they're looking for in travel, Netflix, House and Warner Brothers
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at the end.
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So a whole bunch of cool stuff. This is gonna
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be a cool show. It willed contrary to what popular
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contray to popular belief, this will be a cool show.
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Yeah, you know, you know who.
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We're not mentioning six Flags just yeah.
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If there was six Flags news, then it's because we're
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recording early, and that's why we didn't talk about it.
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But oh that's right, we kind of got We kind
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of got burnt on that one, didn't we where we Yes, Yeah, sorry,
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we're doing the best we can, guys.
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Sorry, So first up here we're looking at a report
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that came out about gen Z millennials and what gen
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Z and millennials and what they look for in travel,
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and there's a few interesting insights. The biggest one is
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that they're showing a strong desire to recreate childhood vacations,
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with seventy eight percent having already done so or planning to.
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Another one is that they're a growing trust in AI
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for travel research, but not pooking entire trips, and of
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course responsible tourism and wellness are still priorities. But interesting
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that overcrowding has now become a concern, so sixty nine
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percent avoiding overcrowded destinations. Now the caveat here is this
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report was only a thousand. It says over one thousand,
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but you know, usually when they say over one thousand,
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they mean like one thousand and four exactly. They're not
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meaning like, you know, a huge number. So about thousand
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Americans aged eighteen and thirty five is how they did it.
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So it's not a huge sample science, but it is
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a stistically minimum amount to qualify for a sample size.
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But I think all this lines up with what we
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normally have what WILL have been talking about, and in
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terms of reasoning, sixty seven percent site burnout and seventy
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nine percent so they would consider booking a sober travel experience,
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and fifty three percent continue their wellness routine while they're
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actually traveling. All this, I think we've been talking about
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these trends, especially the overcrowding, the need to have mocktails
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in your menu, lenient in nostalgia that this all seems
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to make sense. Is there anything new that we need
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to be aware of for our attractions?
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Well, I think it's you know, I think it's interesting
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because the term I just want to I just want
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to address the term nostalgia for a minute, because you know,
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nostalgia has always been has always been a draw. It's
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always been a draw. It's ebbed and flowed in its popularity.
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But you know, even things like with with television programming
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when I was when I was a kid, there was
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like Happy Days came out. It was a there was
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a huge nostalgia jump back to the fifties, which was
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to me at the time seemed like ancient history, but
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to my parents it was nostalgia, So that made it popular.
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My point being when we say nostalgia, that is not
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necessarily nostalgia for the people who are the owners of
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said properties or organizations. It's nostalgia for the the gen
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zs and the millennials. So to me, that's that still
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feels contemporary. But you know when I when I meet
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people who said, oh, yeah, I the first vacation I
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remember as a child was coming coming to Bush Gardens.
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And these are people that I work with, you know,
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these are people who I consider my peers. And I
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was working at Bush Gardens when they came as a
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five year old. So nostalgia is you just have to
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be careful when you look at nostalgia that you're hitting
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nostalgia for the right demographic.
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Does that make sense?
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Oh, here's our six flags tie in exactly what Travis
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Kelcey said.
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I mean, this is exactly that's right.
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That's why he did his investment because he had such
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great memories of six We can't do a show without
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you know, mentioning six can't.
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It's you know, we're.
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Gonna we were talking before the show, we were going
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to change the name to Green Flagged and just you know,
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make it all about six Flags. But but no, I
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think that I think that it's true, and I think
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that another reason I think that's becoming popular is because
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right now things are are tumultuous in the United States.
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So people are always looking for a simpler time. And
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it's all whether it really was or not, it's always
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our memories make it so that the past and our
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nostalgic remembrances are always better than the current day. I mean,
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this is this is why Disneyland and disney World, well,
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disney World's Magic Kingdom had a main Street USA because
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that was going back to as as Walt was would
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say many times, going back to a simpler time. So
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the idea of nostalgia in travel has never really gone
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out of fashion. I know we all talk about newer, bigger, faster, better,
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but you know, look at look at.
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Uh it's what is nostalgic, I think is what you're saying,
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like correct, like correct?
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Basically as the target market shifts, so you know, like
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as you this is a target now it's millennials and
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their young children and then like gen Z and that's
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who the travel industry is targeting.
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So therefore, what is their nostalgia? What is their.
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Nostalgia is what's popular However, it's new in that like
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you know what previously like et right is kind of
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I don't know. I mean, there's things that are phasing out,
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but like even Mattel at Iapa, Mattel announced these the
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new beach water park things, even they haven't opened matel
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Land yet, and that is.
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Like, but anyway, look at look at Epic, look at
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a universe, you know, Harry Potter, Mario, yep Mario, Harry Potter,
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I mean, everywhere you look, now that you think about
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it in the lens of nostalgic to this generation, correct Burke?
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Can you believe it?
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Isle of Burke is nostalgic to this generation.
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That's crazy, but yes, but it is, Yeah, it really is.
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And then we didn't talk about this on this show.
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Or but there's the Pokemon Park that's opening in Japan,
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and there's also the Traveling Pokemon Fossil Museum that's coming
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to the Field Museum here in Chicago.
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I mean, like it's that I.
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Want to go see that. That would be really fun.
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It's a good excuse to go to Chicago too. But anyway, yeah,
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you're absolutely right. It's the idea of nostalgia has never
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really changed. So it's it's not terribly shocking announcement that
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they they want they want to relive childhood vacations. We've
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been trying to do that forever.
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I think anyone has been high to do that forever exactly.
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But I think it's important to recognize what nostalgia means.
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And I think you bringing up excuse me, you bringing
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up E T. E T is nostalgic for me. The
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early Star Wars films are nostalgic for me. Just it's
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it's things that you know, happened so far before the
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the gen z and the Millennials were even born that
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I think of as nostalgic. So when you talk about nostalgic,
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you just have to recognize nostalgic to whom. That's the
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tricky part, nostalg to whom.
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And I also think, I know this is we're going
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a little bit obscript with this this part, but this
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discussion has made me think about how.
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These Star Wars.
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Is an example and E T where all a lot
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of these ips are like cross generational and part of
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a theme park or a part of an ipeholder's challenge
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is of course, I don't want to say indoctrinating but
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passing on the IP to the next generation so that
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it does become nostalgic, so that then it goes into
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it's basically this is the IP life cycle, right, and
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then we're just talking about how then it's now manifesting
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in theme parks a lot. But this is a critical
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part of it because I was thinking about going about
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just going to Disneyland and how like it's nostalgic from
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my dad because he was there on opening Day with
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his family and they kind of took me as a kid,
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which got me to think about associated Disneyland with happiness.
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And now I try and take people there, but I,
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you know, when taking Jason or you know that, like
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taking my partner, like, they don't it's not a they
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don't have that. It's not nostalgic for them, and so
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they don't they don't have that frame of reference, right exactly.
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It's just like it's just like you know.
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In the in the seventies and early eighties, Disney had
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this this dilemma because Mickey was no longer nostalgic to anybody,
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and so they did they did desperate, desperate things. Google
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some of the looks that Mickey had during the late
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seventies early eighties and Mickey and disco where is just
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not good. It's not a good choice. But they were
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trying to make him more contemporary so that he could
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then be nostalgic for another generation. But for the most part,
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you know, most kids, most kids now don't they know
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who Mickey Mouse is. It's not there, it's not their
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the key character that they want to see. Mickey Mouse
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is just sort of part of Disney. We just accepted
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as part of Disney, not not a little black and
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white mouse that drove a steamboat.
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You know they needed to watch. That's kind of thing.
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Yeah, So it's it's it's interesting in regards to in
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regards to that nostalgia. The other thing that I think
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is really really sort of resonates with me is not
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so much the wellness stuff because I'm not good at
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that when I'm on vacation. Actually I get more exercise
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when I'm on vacation that I walk more.
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But the whole idea that we've talked about before about
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the idea of just health awareness is trickling to travel.
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Right, And I think that's and I think it's important
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to recognize that, you know, offering it's not just making
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sure there's a salad on your on your lunch menu,
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make sure that it's a salad that's not covered in
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you know, I don't know, deep fried fat.
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Yeah, good healthy options. We talked about that one of
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the shows. I don't remember when we talked about that,
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but that was a big when I went to some
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of the education sessions that I opered, that was a
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big thing as well in the food trends of there
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has to be real robust healthy options, like we've moved
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from just having a vegetarian.
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Option to like, there has to be actual healthy, good food.
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And we know that came up in the Six Flags
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presentation even to bring that back in you know where
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they were talking about revamping their restaurants because oh, it
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turns out people were not going to try if the
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restaurants are terrible food, Like, parents are not going to
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take their kids. And so none of this should be
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surprising because we've heard it in a bunch of different pieces,
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but it's interesting to see it here and really think
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about are you playing to nostalgia? Are you making sure
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that you're serving good food that is healthy? Are you
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making sure that you have a mocktail option Again that's
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not full of sugar and all this. I mean, this
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is really the generations that's trying to be more healthy.
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So are you meeting them where they are on that
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or not?
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And yeah, And then the other one is is that
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I identify with and I do not fall into either
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of these demographics. But is the avoiding postponing bucket lists
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simply because of overcrowding?
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Oh my god, I do that all the time.
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Yeah, being in a crowded situation. But why do you
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think that has become a trend again with gen z's
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and millennials. Is there something that has happened in their
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lifetime that has made that. I mean, the only first
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thing that comes to my mind is mass shootings.
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But I don't know whether.
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It's quite that. I don't know whether it's quite that heavy,
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but it could be something about you know, well, I
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in the back of my head, I'm just uncomfortable in
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large crowds.
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I don't know.
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I do think that the pandemic has you know, the
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social I think for a lot of people they have
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still not recovered from that. But the other part of it,
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I think that's some multiple forces. I think it is
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that there is anxiety with those crowds. I also think
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there's the whole social from the pandemic. I also think
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that it's again we talk about this too, it's the competition.
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It's like you could stay home and watch Netflix and