Stardust Racers Reopens: Safety, Accessibility, and Universal’s Toughest Balancing Act

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All right from our studios this week in Detroit and Tampa.

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This is Green Tag Theme Park and thirty. I'm Philip

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and I'm joined as always been my co host Scott Sweinson,

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Scott Sweitzson and Creativelopment. On Green Tag, we look at

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the week's top news and explain why it matters to

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business professionals in the theme entertainment space. And today Stardust

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Racers has reopened and we are looking at why.

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And everything around it.

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Yeah, what happened? Well, and I think I think before

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we even start, I think we have to to kind

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of clear the air and say, this is a terrible

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thing we have. You know, we are very sorry for

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the the the loss of a human life, and our

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respect and our condolences go out to the family and

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friends of Kevin and we hope that you know that

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they are able to overcome this. But we want to

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look at this from a business standpoint. We want to

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look at this from an operational standpoint, because again that's

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the sort of point of view of this particular podcast.

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We are not saying, we are not saying anything negative

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about the victim or their families. We are just here

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to kind of review how it's being handled and discuss,

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you know, kind of our opinions and our viewpoints based

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on our many years in the industry as to how

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this has evolved and is probably will continue to evolve.

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So our condolences to the family, and now let's look

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at it from a from a business standpoint and see

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how that unravels.

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Yeah.

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Also, we're not attorneys. Uh right, Yeah, where you to

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add that disclosure? We are not attorneys. Scott does is

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and I op a certified instructor and does train and

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I am i K certified, so we have those backgrounds,

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but we are not attorneys.

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We're also not at financial advisors. But you know, just

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we're getting them all out there, all the disclosures.

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Yes, I'm not a doctor, nor have I ever Edward

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on television.

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So basically, if I'm going to try and summarize sum

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this up. We talked about the news last time when

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it broke about the death that happened, and we had

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reported previously that the autopsy had ruled it an accident previously,

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and then it was closed for a while and now

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Universal has announced that it's reopening, and it seems like

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they are reopening it, but they are changing a few

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of the they're changing the signage outside the right, and

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they're also changing some of the guidelines in the safety

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protocols in the handbooks for this. That's what I understand.

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They're changing these elements. We're going to link to an article,

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a great article from click on Orlando that kind of

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goes through all the changes in detail, but also includes

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some quotes from both from both sides on this. And

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if we're looking at specifically, some of the sections that

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have changed, so it says an updated symbol legend for

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all attractions, more rider requirements for attractions including stars racers,

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and new language covering the topics of guests using wheelchairs.

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That's what's been changed.

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So I think what they removed, So what it used

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to say inside the employee or inside the guidebook was

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you must be able to take a small step into

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the ride vehicle compartment, either independently or with assistance from

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your companion. So that has been removed, and what they

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have added in its place is that guests using mobility

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devices must be able to walk independently. And it says

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and that's been added into the guests using wheelchair sections,

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and that seems to be the biggest shift is a

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change from being able to walk with assistance or move

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with assistance to being able to walk independently. And I

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think that to me, that's the biggest thing, because that's

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a very big difference.

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Well, and I think that you know the reasoning behind

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that because you have to recognize you know, we all know.

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Anybody in the industry knows that anybody who wants to

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ride a roller coaster will tell the operator anything they

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want to hear so that they can ride the roller coaster.

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I'm not saying that's what happened here, but by saying

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must be able to walk independently, it changes what they

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must demonstrates as their what their disability does and does

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not allow them to do. If you can walk independently,

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you can hold yourself upright, And that seems to be

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again not an expert, but based on everything that we've

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read and based on everything that we've seen, that seems

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to have been part of the situation, part of the

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reason that unfortunately the coaster took a human life. That's

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so I think that by demonstrating that you can't ask

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somebody can you sit up? But if you can make them,

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you know, if you make the safety restriction, they must

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be able to walk two or three steps unassisted. That

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proves doesn't ask, it proves that you can set up

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to ride the ride, and if that was indeed the issue,

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hopefully that will help reduce any misconceptions or or it

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will clarify the safety requirements for the ride.

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Well.

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And on that point too, the symbol that they added,

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so I was reading from the section the wheelchair guests

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with wheelchair section, but there also is the as I mentioned,

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the signage that's out front, and I'm reading here it

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says that that they What they have done is they've

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added a red circle with a diagonal line crossing it,

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and the symbol means a guess should not board an

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attraction if they have weakened bones or muscles, if they

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have the inability to independently maintain upright position, which is

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what you just said, or if they have any other

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conditions which may be aggravated. So that's so it seems

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like they've they're trying to also convey what you're saying,

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with like the symbol that outside the ride to be

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looking for that. So it's changed all the signage in

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addition to adding that clarity inside of of the you know,

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the operations.

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And the thing I think we need to reinforce here

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is all of the investigations that took place, and there

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were many after this. There was an internal investigation, there

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was an investigation by the ride manufacturer, there was an

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investigation obviously by the police, and then there was an

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investigation by a third party, an independent third party, and

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all of them came back saying that before, during, and

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after the situation, the ride was operating within the the

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operating standards that were there. Now the argument could be made,

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but someone still died. Why, Yeah, so well that on

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that point. So, as Scott mentioned, you know, on the

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Universal side, and they've given statements and all of those

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those people have have ruled it an accident. However, obviously

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the family is not happy about this, and they their

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counsel and the family and selfso put out statements that

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kind of talk to what Scott was saying. So first

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the family statement, the parents. The parents said, by rushing

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to reopen this ride as if nothing happened, Universal is

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showing great disregard for Kevin's life, our family's pain, and

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the safety of every rider who steps onto that coaster.

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We are horrified that Universal would put the ride back

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into operation so quickly. That's a statement from the parents

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and then the legal counsel. What the Loop Council said

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is a slightly different argument, but it's speaking to what

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Scottle was just mentioning. Basically, they said, startus Racers is

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evidence of an active death investigation. Reopening the ride before

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our experts can examine every component is unadulterated, spoilage of evidence,

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a grave risk public safety, and puts profits over people's lives.

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Universal reportedly told employees the ride functioned as intended. If

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that is accurate, then the design itself is deadly. We

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are demanding the Universal pause reopening, preserve all evidence, and

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allow our experts to inspect it.

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If they refuse, we will address Universsel's callous actions in court.

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So I guess at least the council is claiming they

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not everybody that's supposed to inspected have inspected it, So

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they're experts of not inspected.

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It so well, but they're always they're always going to

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I think both of these statements are filled with emotion. Obviously,

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the families makes total sense that they would be filled

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with emotion. Yeah, they are there's the way it reads,

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you know, and I'm not gonna I'm not going to

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judge them because they are emotional about losing a family member.

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But again, it is very emotionally based, you know, to

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say that it risks the life of every writer. Anytime

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absolute statements are made, they are usually incorrect. Yeah, you know, absolutes.

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You know, every writer was not endangered because every writer

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has not been injured or or you know, So we

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have to we have to kind of take that and

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take that with a I don't want to say grain

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of salt, but they've just lost a family member, so

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obviously they're going to have an outpouring of emotion and

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they're going to state things in a very emotional way,

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and I can't fault them for that looking at the

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council's statement. Usually usually an attorney and again not an attorney,

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but have been involved or aware of different situations regarding.

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Yeah, when you were working with Parks and entire your career,

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you've always encountered situations like this, and you've been on

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both ends of the attorney.

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Absolutely, and the attorneys quite often will do everything they

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can to delay a reopening, to make something to to

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help to help cause the park to lose money so

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that they are more likely to settle quickly. That's right,

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So I understand his point of view as well or

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her point of view. I don't know whether always his

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point of view. I know who it is his point

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of view. So uh again, to say that the internal view,

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the police view, the third party contract or the third party,

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the outside third party, and the vendor are all completely wrong,

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I think that's a little bold.

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Yeah, I think that's and.

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As far as evidence goes, the the evidence seems to be.

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You know, you can look at the growing number of

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writers who have ridden and not been injured. To me,

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that continues to build evidence against his case. So of

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course he wants to keep it closed.

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I I agree with that definitely. You know, especially with

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the attorney always has to argue their for their client right,

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so they're always taking it and that's their job. So

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I think I think they're doing their job, and I

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think that statement is a pretty Now, I think that

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statement is pretty good statement considering that they have to

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do their job about it. So it's it's it's a

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good angle to take with it. Right now, what I

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would say, I'm say two things, So reviewing all this information,

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I'm actually I do feel like Universal should have done

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something else.

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And that is just because.

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For for when our background, when it comes you know,

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to manufacturing or anything, when it comes to this theme

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park stuff, it's always overcorrect if you if there's a problem,

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you always overcorrect. And then when we're in customer service,

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we all understand that it doesn't matter if it was

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actually our fault. It's always our fault. You know, it's

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like the weather. It's not our fault, but it's our fault.

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You know, everything is.

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Unless unless it's an earnings call, and then it's.

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Yeah, correct, right exactly.

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But so that's from from that standpoint, I do think

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that it seems, uh, it does seem a little callous

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where the only changes were changes that were not really

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things you could market, right, even though I think the

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changes are good, Like I actually applaud the operations. I

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think the way they change the books and they don'tulture

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I think that's all. That's what I like to hear.

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As a nerd, I'm like, oh, this is great, but

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as Scott is always saying, you know, like that doesn't

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sell tickets, and I think something more from a PR

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thing would would have I think at least been a

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better gesture. However, all that being said, I don't think

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the Universal can because it is an open case and

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this is the problem, and this is also something that

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we've encountered. So it's just it's for those of you

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that are international listeners, it may seem weird, but America

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is a really litigious country. And so the problem with

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I think with Universal making any sort of other gesture,

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even though I just said that they should, and even

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though I believe that, I think that the problem with

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it is that while this is still going through the court,

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they almost can't do it because if they do anything

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that could be seen as evidence that they that they

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might be admitting to fault of some kind.

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Or worse yet, or worse yet knowingly allowing this to

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have and because again they knew that it was not safe.

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So I personally don't believe quite honestly.

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Yeah, So for example, I just want to give a

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quick example from our Suffer manufacturing. So you know, we

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in the past there's been some instances where you know,

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we have we manufacture lights, and of course our lights

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are not meant to be outdoor full full year round,

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like you know, they shouldn't go through free cycles, they

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shouldn't be buried in water of more than one foot

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of pressure. You know, there are some things that are

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pretty obvious, like when you buy them, we're like, this

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is not meant for this, and don't do it, and

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we will tell everyone not to do it. So there's

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been some attractions such I won't name names, but there's

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been attractions in the past that have put them like

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in snow, like buried them in snow, or put them

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in the bottom of a large water fountain or inside

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of a water jets and none of these things are allowed,

250
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right And then of course they get upset and they

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blame us, and we're like, we use them in properly.

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But again back to my point, even if it was

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the designer that is the one that specified it in

254
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the wrong way, the end client, you know, the attraction

255
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still blames us, right because the designer puts the blame

256
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onto us. And in some cases, you know where even

257
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where I have wanted to send replacements to just work

258
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with them because we want the project to be successful,

259
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we you know, our legal councils even told us not

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to because if we send replacements to a thing where

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we know that they install them improperly, then it's kind

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of like we're admitting to something even though we're not.

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So even though it's like we want to do the

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nice thing and just help them, even though we know

265
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that they did it wrong. Even if we because it's America,

266
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if we do it that way, there's a chance that

267
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it could be perceived as us.

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You know, a green that it was that some fault

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was ours, And.

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So it's really tricky like these things. That's my point

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is that this stuff is really tricky, and that's.

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Using Gantum as an example. You know, do you change

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do you go back and redesign the fixtures?

274
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So so what we have done in those cases is

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just like what Universal did. So we've redone the packaging,

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we've readone the labels, we've read on the training, we've

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readone all of the like operationally, this is how you

278
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do it, and we don't redesign fixtures. So this is

279
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why I'm saying I totally empathize with Universal, Like, yeah,

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it's like because we know there's nothing wrong with the design,

281
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it's just user error. But then the problem is there's

282
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so many Again, it's just like this blame game which

283
00:15:23.360 --> 00:15:26.559
is like, what's happening here. It's like the designer is

284
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the one in some cases that designed it improperly, but

285
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in sometimes it's not the designer. Maybe it's the installer. Right,

286
00:15:32.519 --> 00:15:34.399
There's so many people involved, and none of them want

287
00:15:34.440 --> 00:15:36.320
to take the blame, so they just say, well, it

288
00:15:36.360 --> 00:15:39.320
was faulty manufacturing, and we're like, well, we can prove

289
00:15:39.360 --> 00:15:43.120
it's not. So all you can really do in some

290
00:15:43.120 --> 00:15:46.759
of those cases is just make sure that there's packaging

291
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and stickers and there's warning labels all over.

292
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The thing, like don't put outside you know well. And

293
00:15:52.679 --> 00:15:55.080
it's the example that I that comes to my mind

294
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is the warning on cigarettes. The warning on cigare in

295
00:16:00.279 --> 00:16:02.200
the United States is, and I just looked it up,

296
00:16:02.279 --> 00:16:05.759
smoking cigarettes maybe hazardous to your health. If you ever

297
00:16:05.799 --> 00:16:08.960
see cigarettes outside the US, it is something as blatant

298
00:16:09.000 --> 00:16:12.600
as smoking kills you don't or quit now. I mean

299
00:16:12.639 --> 00:16:16.759
it is that it is that straightforward. So I think

300
00:16:16.799 --> 00:16:19.840
that in changing their signage, you know, we we like

301
00:16:19.919 --> 00:16:21.519
to think of it and kind of brushed it off

302
00:16:21.559 --> 00:16:23.879
as if it was lip service. But I think by

303
00:16:23.919 --> 00:16:32.360
making the signage more straightforward, even more aggressive, yep, then

304
00:16:32.559 --> 00:16:40.200
you know, the uh, the hopefully, hopefully it will, you know,

305
00:16:40.240 --> 00:16:43.000
dissuade people from writing. The next question that comes up

306
00:16:43.039 --> 00:16:47.519
in my mind, however, is I put on my DEI

307
00:16:47.639 --> 00:16:51.960
a hat and I think about accessibility and for guests

308
00:16:52.000 --> 00:16:59.720
in wheelchairs who simply cannot walk, cannot walk independently, does

309
00:16:59.840 --> 00:17:08.240
the does does this somehow impact of a DA regulations?

310
00:17:08.279 --> 00:17:12.039
Does it somehow impact the feeling that guests and wheelchairs

311
00:17:12.039 --> 00:17:15.799
are going to have towards the park, you know, because

312
00:17:15.839 --> 00:17:18.960
it's this This didn't just change, by the way, it

313
00:17:18.960 --> 00:17:23.160
didn't just change for for startus racers. It also multiple

314
00:17:23.720 --> 00:17:26.119
changed for multiple rides, so they're they're trying to get

315
00:17:26.119 --> 00:17:28.119
ahead of the game as well, and they're the three

316
00:17:28.319 --> 00:17:32.440
three of the most popular rides. From my understanding at EPIC,

317
00:17:33.279 --> 00:17:36.960
you must be able to walk independently from your wheelchair

318
00:17:37.480 --> 00:17:42.920
to get into the ride. So I guess my question

319
00:17:43.079 --> 00:17:44.799
is because I think about this when I went back

320
00:17:44.839 --> 00:17:46.759
in the days when I was working in the parks

321
00:17:47.240 --> 00:17:50.759
and I had guests and wheelchairs who would say, you know,

322
00:17:50.799 --> 00:17:52.839
you have us taking for the concerts, for example, you

323
00:17:52.839 --> 00:17:55.279
have us taking our wheelchair out across the sand and

324
00:17:55.319 --> 00:17:56.920
that is very difficult. And I said, yes, but it

325
00:17:56.920 --> 00:18:02.119
does meet the ADA standards, and their argument was, well,

326
00:18:02.200 --> 00:18:05.880
the ADA standards are not right because I'm I am

327
00:18:05.920 --> 00:18:08.599
a guest in a wheelchair, so therefore I can tell

328
00:18:08.640 --> 00:18:10.799
you this is this is difficult. Are you trying to

329
00:18:10.839 --> 00:18:14.200
be discriminatory against us, whether you are breaking the law

330
00:18:14.319 --> 00:18:18.240
or not, And so it is. It's a very very

331
00:18:18.240 --> 00:18:23.359
fine line. It's it's no different than you know, going

332
00:18:23.359 --> 00:18:27.160
back to universal again, when Wizarding World of Harry Potter

333
00:18:27.200 --> 00:18:31.279
first opened, and they they only they didn't have, as

334
00:18:31.279 --> 00:18:35.759
they referred to it, Hagrid sized seats, so people who

335
00:18:35.799 --> 00:18:41.640
are people who are a combined height and weight were

336
00:18:41.720 --> 00:18:44.480
unable to ride because the the safety restraint did not

337
00:18:44.599 --> 00:18:45.279
close fully.

338
00:18:45.759 --> 00:18:48.160
Was the same with a Forbidden Journey, not just Hagrid,

339
00:18:48.200 --> 00:18:50.640
but before that it was Forbidden Joney Too Journey as well.

340
00:18:50.880 --> 00:18:53.759
I remember being in line opening day with someone who

341
00:18:53.759 --> 00:18:56.200
we waited eight hours and he wasn't allowed to ride.

342
00:18:57.160 --> 00:18:59.480
Yeah when we got up there. Yeah, so you.

343
00:18:59.440 --> 00:19:03.640
Know, But at the same time, I gotta say, you know,

344
00:19:03.799 --> 00:19:09.880
I I, as someone knowing my physical limitations, I would

345
00:19:09.880 --> 00:19:13.279
not I would not invest in a full data trampoline

346
00:19:13.319 --> 00:19:17.599
park because I'm going to get about five minutes and

347
00:19:17.640 --> 00:19:20.400
then I'm going to be watching everybody else jump up

348
00:19:20.400 --> 00:19:22.680
and down for a while. I'm not gonna go rock

349
00:19:22.720 --> 00:19:27.200
climbing because that's just outside of my abilities. Now I

350
00:19:27.279 --> 00:19:29.119
realize they're going to be people who think that I'm

351
00:19:29.119 --> 00:19:32.200
being callous and glib about it. I'm not. I'm not.

352
00:19:32.440 --> 00:19:33.920
I think it. I do think it is a very

353
00:19:33.920 --> 00:19:35.400
fine line, and I think it is a discussion that

354
00:19:35.480 --> 00:19:40.720
needs to happen. And perhaps, you know, if that we

355
00:19:40.839 --> 00:19:43.599
discover that there are people who are in wheelchairs who

356
00:19:43.640 --> 00:19:46.960
are upset about this, you know, maybe maybe there needs

357
00:19:46.960 --> 00:19:50.039
to be alternative offers. Maybe there needs to just simply

358
00:19:50.039 --> 00:19:53.000
be very clear. I think very clear statement. But again,

359
00:19:53.079 --> 00:19:55.160
very clear statement is difficult here in the United States

360
00:19:55.160 --> 00:19:58.359
if you're listening to outside because.

361
00:19:58.039 --> 00:20:00.960
For reasons I just said, yeah, it is very difficult

362
00:20:01.000 --> 00:20:03.599
because people use it as a way to reverse in

363
00:20:03.680 --> 00:20:05.599
and say, well, then you knew that there was fault,

364
00:20:05.680 --> 00:20:07.599
or you open without X Y Z, or you know,

365
00:20:07.920 --> 00:20:09.680
you know, why did you even put this product there

366
00:20:09.720 --> 00:20:11.839
if you thought there might be some sort of And

367
00:20:11.920 --> 00:20:12.640
the next and the.

368
00:20:12.559 --> 00:20:15.240
Next thing that happens is someone comes up and says,

369
00:20:15.599 --> 00:20:18.400
you know, why does why does universal hate people in wheelchairs.

370
00:20:18.440 --> 00:20:21.200
That's right, that's right. Yeah, it gets crazy. So I

371
00:20:21.240 --> 00:20:22.119
think I don't know.

372
00:20:22.559 --> 00:20:24.440
I think we've said everything we want to say, and

373
00:20:24.640 --> 00:20:28.640
Scott and I both shared our points. Again, I still

374
00:20:28.640 --> 00:20:31.839
think that they from a PR standpoint, you know, the

375
00:20:31.839 --> 00:20:34.319
PR person to me is always like, I think they

376
00:20:34.359 --> 00:20:37.799
should have made a different a gesture above and beyond. However,

377
00:20:38.119 --> 00:20:42.319
so the CEO, well, that's what I'm saying. The CEO

378
00:20:42.400 --> 00:20:44.880
had of me though, understands why they can't because if

379
00:20:44.880 --> 00:20:50.319
they do anything else beyond changing these operational guidelines, then

380
00:20:50.519 --> 00:20:53.200
it's going to be perceived in court as something that,

381
00:20:53.960 --> 00:20:57.039
you know, as some sort of admission of fault.

382
00:20:57.119 --> 00:20:58.359
So they can't do anything.

383
00:20:58.599 --> 00:21:00.599
So maybe after this, this might be a thing where

384
00:21:00.599 --> 00:21:03.480
we wait and see, after this completely wraps up, maybe

385
00:21:03.480 --> 00:21:07.279
in the future they'll do something differently with a new ride,

386
00:21:07.359 --> 00:21:11.240
or you know, maybe they'll keep adjusting and keep tweaking

387
00:21:11.319 --> 00:21:15.240
for the future. But I think that again, even if

388
00:21:15.279 --> 00:21:16.920
they want to do something else, I don't think they

389
00:21:16.960 --> 00:21:19.440
can just from a just from the fact this is

390
00:21:19.480 --> 00:21:20.359
still an ongoing case.

391
00:21:21.319 --> 00:21:23.960
Yeah, I agree with you, and I think that we

392
00:21:24.039 --> 00:21:26.559
have we have discussed all of the options and all

393
00:21:26.599 --> 00:21:28.440
of the at least the thoughts that the two of

394
00:21:28.519 --> 00:21:31.240
us have. And I started this way, I'm going to

395
00:21:31.319 --> 00:21:34.039
end this way. Are our condolences go out to the families,

396
00:21:34.680 --> 00:21:36.920
and our condolences go out to anyone who is who

397
00:21:37.079 --> 00:21:39.880
is because of the new restrictions, unable to ride this attraction.

398
00:21:40.440 --> 00:21:46.079
But you know, we still need to accessibility. Just like diversity,

399
00:21:46.160 --> 00:21:49.160
equity and inclusion. Accessibility is a journey and we need

400
00:21:49.200 --> 00:21:52.359
to continue to keep it top of mind and hopefully

401
00:21:52.359 --> 00:21:55.119
make certain that we make choices that allow the most

402
00:21:55.200 --> 00:21:56.960
number of guests to participate in everything that we have

403
00:21:57.000 --> 00:21:57.359
to offer.

404
00:21:57.839 --> 00:21:58.079
Yep.

405
00:22:00.440 --> 00:22:04.519
So speaking of journeys, Yeah, that's a pretty good h

406
00:22:04.640 --> 00:22:09.240
you know, it's a good good segue. So we discussed

407
00:22:09.400 --> 00:22:14.039
at length Horror Unleashed, which is Universal's new year round

408
00:22:14.039 --> 00:22:17.799
horror experience in Las Vegas at Area fifteen. I went

409
00:22:17.839 --> 00:22:20.799
there for the media preview and we discussed a many

410
00:22:20.839 --> 00:22:23.400
episodes back about what it was like and whatnot. But

411
00:22:23.799 --> 00:22:26.559
the quick recap is there are four it's all indoors.

412
00:22:26.680 --> 00:22:29.519
There are four haunted houses, and then there are themed bars,

413
00:22:29.640 --> 00:22:32.160
and then the connective tissue is like a giant scare

414
00:22:32.240 --> 00:22:36.079
zone right with roaming characters so we discussed back then.

415
00:22:36.359 --> 00:22:41.480
The biggest element, my biggest concern with it for this

416
00:22:41.519 --> 00:22:43.839
whole time has been what are they going to do

417
00:22:44.400 --> 00:22:48.680
when it comes like January February time period and it's

418
00:22:48.680 --> 00:22:51.839
a Wednesday in February, and who's going to be going

419
00:22:51.880 --> 00:22:55.039
to see haunted houses? You know, especially at the price point,

420
00:22:55.039 --> 00:22:59.119
which is pretty maybe not steep for Vegas, but steep

421
00:22:59.200 --> 00:23:03.720
I think for independent attractions. So that's always been my concern. Now,

422
00:23:03.759 --> 00:23:06.640
when I spoke to the folks there, interviewed them, they

423
00:23:06.680 --> 00:23:08.599
had always been talking about how this was going to

424
00:23:08.599 --> 00:23:11.759
be an evolving project and they're going to be adjusting

425
00:23:11.799 --> 00:23:14.960
as it goes, basically. And we have the first press

426
00:23:15.000 --> 00:23:17.319
release out this week about what they some of the

427
00:23:17.319 --> 00:23:18.799
plants they have. So they are going to do a

428
00:23:18.920 --> 00:23:22.200
Christmas overlay. It's called the Legend of the dark Yule.

429
00:23:22.480 --> 00:23:26.519
Crampus and Kin debuts this November at the new Universal

430
00:23:26.519 --> 00:23:29.759
Horror Unleashed in Las Vegas. It says guests can enjoy

431
00:23:30.160 --> 00:23:33.480
the all new immersive holiday experience featuring legendary creatures, erie

432
00:23:33.519 --> 00:23:35.799
photo ops, and seasonal delights at the year round horror

433
00:23:35.839 --> 00:23:41.960
spectacle Cramper Cramper crampis and Kin. Crampus and Kin offers

434
00:23:42.000 --> 00:23:44.039
guests and eerie twists on the holidays where they'll encounter

435
00:23:44.400 --> 00:23:48.759
monstrous mists of dark Yule like Crampus, Gryla and I

436
00:23:48.799 --> 00:23:52.640
can't pronounce that, guess we'll brave the terror of these

437
00:23:52.640 --> 00:23:54.799
ancient andities in photo ops where they can pose with

438
00:23:54.839 --> 00:23:57.599
Carampus on its suwosted throne, step in the Griila's cauldron,

439
00:23:57.680 --> 00:24:00.759
or stand beneath the cursed canopy of the writing tree.

440
00:24:01.119 --> 00:24:02.920
The character that you can't pronounce it, I can't know what,

441
00:24:03.000 --> 00:24:05.039
I can't even begin to. In addition to photo ops,

442
00:24:05.039 --> 00:24:08.119
they'll witness grand professional that'll fill the abandoned warehouse as

443
00:24:08.160 --> 00:24:13.119
creatures and their unearthly powers unearthly followers parade through, leaving

444
00:24:13.240 --> 00:24:16.960
behind tokens of their legend. So from reading all of

445
00:24:17.000 --> 00:24:19.440
this press speak, it sounds like what they're going to

446
00:24:19.519 --> 00:24:22.960
do is not change the haunted houses themselves, but basically

447
00:24:23.039 --> 00:24:26.599
change that flex area that they TJ talked about when

448
00:24:26.640 --> 00:24:29.319
I interviewed him. That's the flex area they have around

449
00:24:29.440 --> 00:24:32.599
the stage where they have Jack Jack's show now, but

450
00:24:32.720 --> 00:24:35.119
it's built to be a flex more flex area. So

451
00:24:35.119 --> 00:24:38.279
it sounds like they're going to add in photo ops

452
00:24:38.559 --> 00:24:42.160
with Crampus and the other creatures, and then add a

453
00:24:42.279 --> 00:24:44.359
kind of like a Crampish Nott parade that will go

454
00:24:44.440 --> 00:24:46.079
through professional they'll go through.

455
00:24:48.319 --> 00:24:48.799
Interesting.

456
00:24:49.519 --> 00:24:52.000
Yeah. Well, and I think the easiest way to explain

457
00:24:52.039 --> 00:24:53.440
it is kind of the way they did too, which

458
00:24:53.440 --> 00:24:55.720
is to say, it's not a haunted house. It is

459
00:24:55.720 --> 00:24:58.559
a series of activations taking place for a limited amount

460
00:24:58.599 --> 00:25:02.559
of time. So I think I think that's well, I

461
00:25:02.559 --> 00:25:05.079
mean it is. It's not a They're not changing out

462
00:25:05.079 --> 00:25:08.240
the haunts. They're They're just adding an activation, just like

463
00:25:08.319 --> 00:25:11.200
you know, most theme parks don't change out the roller coasters. Yeah,

464
00:25:12.000 --> 00:25:14.759
but I love it. I think it's I think it

465
00:25:14.839 --> 00:25:18.240
is such an intelligent approach. It is so on brand,

466
00:25:18.319 --> 00:25:22.519
especially for the first year. I think that it is

467
00:25:24.359 --> 00:25:29.279
less potentially offensive than doing like a wretched Santa Claus.

468
00:25:29.960 --> 00:25:33.119
I think ye knocked and keeping all of the winter

469
00:25:33.200 --> 00:25:41.119
solstice and winter creepy creatures is super smart. You know that.

470
00:25:42.079 --> 00:25:44.599
It's even even in Christmas carols we hear about telling

471
00:25:44.640 --> 00:25:46.880
old ghost stories. You know, one of the best ghost

472
00:25:46.880 --> 00:25:50.400
stories in the world is actually Charles Dickens, you know,

473
00:25:50.440 --> 00:25:56.319
So it's it makes sense. It's so on brand. It's

474
00:25:56.359 --> 00:25:58.440
so unique. And as I always ask my clients, what

475
00:25:58.519 --> 00:26:00.480
is something you can do that nobody else can away with?

476
00:26:01.519 --> 00:26:02.680
And this is clearly that.

477
00:26:03.839 --> 00:26:05.960
Well, I would push back a little bit. I think

478
00:26:06.000 --> 00:26:09.039
almost everyone does crampus. I mean my like local Burger

479
00:26:09.119 --> 00:26:11.799
Joint does crampus, right, I mean like everyone does it.

480
00:26:11.839 --> 00:26:15.000
So I think that do they do a crampusnock parade? Yes,

481
00:26:15.519 --> 00:26:17.240
not the local burgers Joint, but we have plenty of

482
00:26:17.319 --> 00:26:20.640
local Burger Joint does not do a full parade. We

483
00:26:20.680 --> 00:26:22.559
do have plenty of them here. We actually even have

484
00:26:22.759 --> 00:26:26.359
a Los Angeles Crampis troop that does a parade all

485
00:26:26.400 --> 00:26:29.759
around Los Angeles at different dates. So and we see

486
00:26:29.759 --> 00:26:33.440
that at the conventions, Cosplay Conventions, Horror. I mean, so

487
00:26:34.759 --> 00:26:36.920
I agree with you rit large. I do think that

488
00:26:37.000 --> 00:26:40.799
it is it's it's the best way to utilize the

489
00:26:40.839 --> 00:26:44.680
space because all you need to do is add in

490
00:26:44.759 --> 00:26:50.240
some seasonal decor. And I also think that Vegas has

491
00:26:50.359 --> 00:26:53.039
does have a market for this, like the Area fifteen

492
00:26:53.640 --> 00:26:55.839
usually does some holiday stuff. They do like a Nimer

493
00:26:55.880 --> 00:26:59.319
for Christmas immersive sing along which sells pretty well, and

494
00:26:59.400 --> 00:27:02.079
they have a pop up bars that are all spooky

495
00:27:02.119 --> 00:27:04.000
themed and they have a bunch of it's a they

496
00:27:04.000 --> 00:27:06.480
have a culture in that region for this type of

497
00:27:07.279 --> 00:27:10.039
holiday overlay type of thing. I would only push back

498
00:27:10.079 --> 00:27:12.519
on the uniqueness of it, like I think that Crampus

499
00:27:12.640 --> 00:27:18.079
is done in a lot of all over the country,

500
00:27:18.160 --> 00:27:20.519
it's done. They are at least over There are at

501
00:27:20.559 --> 00:27:22.839
least one hundred events that I have a list of

502
00:27:22.839 --> 00:27:24.160
that Crampis is featured.

503
00:27:23.880 --> 00:27:25.599
In, but I bet they don't include Griyla.

504
00:27:26.759 --> 00:27:28.799
I think Griyla is a good twist. Yeah, I think

505
00:27:29.200 --> 00:27:33.039
we can't pronounce yeah that one. And I like the

506
00:27:33.039 --> 00:27:35.039
idea of the photo ops because we've just talked about

507
00:27:35.039 --> 00:27:37.000
how important photo ops are and how everyone wants to

508
00:27:37.000 --> 00:27:39.480
take make content and do that. So I think if

509
00:27:39.559 --> 00:27:42.720
they could position this, you know, as like the spooky

510
00:27:42.799 --> 00:27:46.880
holiday destination for for Vegas, where it could be the

511
00:27:46.920 --> 00:27:50.759
most immersive and the most quality one. Because most of51200:27:50.759 --> 00:27:54.559



the other pop ups are independent places, you know, doing51300:27:55.039 --> 00:27:58.400



trying to try and just making. They don't have universals51400:27:58.960 --> 00:28:01.920



carpenters and universe painters and fabricators. So I think the51500:28:02.000 --> 00:28:05.319



reverse has the potential here to do something much on51600:28:05.359 --> 00:28:08.559



a much grander scale. I'm still going to be curious51700:28:08.559 --> 00:28:11.400



to see if it'll push the needle over, because I'm51800:28:11.440 --> 00:28:14.880



just thinking of myself, like internally, would I pay to51900:28:14.920 --> 00:28:17.680



go again? And I don't me personally, I'm not sure52000:28:17.680 --> 00:28:22.480



that I would, just because it's still pretty expensive and again,52100:28:23.319 --> 00:28:26.519



what am I paying for? Well, to me, it'd be52200:28:26.680 --> 00:28:29.359



just paying for the Crampis items, because I've already seen52300:28:29.400 --> 00:28:30.079



the haunted houses.52400:28:30.400 --> 00:28:32.920



So I'm not sure.52500:28:32.960 --> 00:28:34.519



I think we'll have to wait and see, you know,52600:28:35.079 --> 00:28:37.759



just if it will encourage new visitations. I think the52700:28:37.880 --> 00:28:41.039



question is are you encouraging new visitation or is it52800:28:41.119 --> 00:28:43.079



just going to be people who couldn't make it during52900:28:43.079 --> 00:28:45.720



the Halloween season that are coming to see it for53000:28:45.759 --> 00:28:46.559



the first time.53100:28:46.559 --> 00:28:48.200



Or is it a tipping point for people who are53200:28:48.240 --> 00:28:50.559



in Vegas over the Christmas holidays.53300:28:50.759 --> 00:28:53.559



Yeah, and maybe they were like I wouldn't go.53400:28:53.599 --> 00:28:55.200



I wouldn't go if it was just the hunted houses.53500:28:55.200 --> 00:28:58.039



But they're doing Crampus and they're doing Gila and so53600:28:58.039 --> 00:29:00.799



they're doing it. And again we said this when we53700:29:00.839 --> 00:29:02.880



talked when we reported on this originally too. We have53800:29:02.920 --> 00:29:05.759



to recognize this is not for us, Philip, This is53900:29:05.839 --> 00:29:07.119



we are not their target audience.54000:29:07.599 --> 00:29:09.880



That's right, and even me, I think, I think the54100:29:09.920 --> 00:29:12.440



reason I'm so blase about it is even because I've54200:29:12.480 --> 00:29:15.279



done so many Crampus events, right that I'm like, but like,54300:29:15.359 --> 00:29:18.480



to your point, someone who hasn't done Crampus events and54400:29:18.599 --> 00:29:23.039



who maybe's only seen only heard about Crampus in passing54500:29:23.079 --> 00:29:25.160



this could that could be really fun, especially if they're54600:29:25.160 --> 00:29:26.759



in Vegas well, and if even if.54700:29:26.640 --> 00:29:28.599



There are people who are familiar with Crampus events. The54800:29:28.680 --> 00:29:31.000



fact that this is Crampus and Kin and has the54900:29:31.279 --> 00:29:35.680



two others and has other storytelling with various other cultures.55000:29:35.759 --> 00:29:37.640



My guess is they sat around a brainstorming table and55100:29:37.640 --> 00:29:39.359



they went, yeah, there's a lot of Crampus events out there,55200:29:39.359 --> 00:29:41.799



maybe we should add something. And they do have the55300:29:41.799 --> 00:29:43.680



they had the Grampus movie or is that legendary?55400:29:43.759 --> 00:29:46.160



Sorry? Am I mixing my aps up? It has the55500:29:46.240 --> 00:29:46.960



campus movie.55600:29:47.000 --> 00:29:49.519



I have no idea. I have no idea, but I55700:29:50.119 --> 00:29:51.720



do think that it's I do think it's a great55800:29:51.759 --> 00:29:55.480



fit for them, and I think that you know, as55900:29:55.480 --> 00:29:57.640



you say, is it enough to make a return visit56000:29:57.720 --> 00:30:01.960



for locals that I don't know, although I know some56100:30:02.000 --> 00:30:05.200



people who would spend the ticket price to just get56200:30:05.240 --> 00:30:08.680



a great crampus photo for their Christmas card. I know56300:30:08.759 --> 00:30:12.559



those people, so none of them live in Vegas, but56400:30:12.599 --> 00:30:16.319



I know those people. Anyway, that is the end. You know,56500:30:16.319 --> 00:30:18.599



we're ending. We're ending on a festive note, or at56600:30:18.680 --> 00:30:21.880



least festive for us. This Halloween season's booky festive, booky56700:30:21.880 --> 00:30:24.960



festive note. We're out of time. Guys, Thank you so56800:30:25.119 --> 00:30:28.519



much for listening or watching. If you are watching, please56900:30:28.640 --> 00:30:31.720



like and subscribe. That really helps us out so that57000:30:31.759 --> 00:30:34.400



we can continue to do this and continue to bring57100:30:34.440 --> 00:30:37.720



this information to you. Continue to ask questions. We love that,57200:30:37.759 --> 00:30:39.759



And if you'd like to join us for Unhinged, please57300:30:39.839 --> 00:30:45.119



join our Patreon Patreon supported second show where we kind57400:30:45.119 --> 00:30:49.000



of dig deep. And this week we are digging deep57500:30:49.079 --> 00:30:54.799



into media kits and press and specifically targeting the haunted57600:30:54.839 --> 00:30:57.359



attraction industry because that's kind of the industry that is57700:30:57.599 --> 00:31:00.799



most prevalent this time of year. So until next time57800:31:01.000 --> 00:31:03.240



on behalf of Philipernandez. I'm Scott Swenson and this is57900:31:03.279 --> 00:31:05.359



Green Tag Theme Park in thirty and we will see58000:31:05.400 --> 00:31:06.279



you next week.