Six Flags Questions, IAAPA Europe, & Lego's Acquisition

WEBVTT

1
00:00:00.600 --> 00:00:04.240
All right from our studios this week in Detroit and Tampa.

2
00:00:04.320 --> 00:00:06.719
This is Green Tag Theme Park and thirty. I'm Philip

3
00:00:06.719 --> 00:00:08.199
and I'm joined as always on my co host, Scott

4
00:00:08.199 --> 00:00:11.240
Swinson of Scott Swinson creat Development. On Green Tad, we

5
00:00:11.279 --> 00:00:13.599
look at the week's top news in theme parks and

6
00:00:13.599 --> 00:00:16.239
we explain why it matters to business professionals. And this

7
00:00:16.359 --> 00:00:19.600
week we're gonna do a little bit of a mystery

8
00:00:19.800 --> 00:00:23.039
jumble bag of some different topics from a different areas.

9
00:00:23.039 --> 00:00:24.960
We're going to respond to some comments from our YouTube.

10
00:00:24.960 --> 00:00:28.120
We're also going to talk about Scott's trip to Ayappa

11
00:00:28.800 --> 00:00:32.399
in Barcelona, and we're going to talk a little bit

12
00:00:32.399 --> 00:00:35.200
about Lego and then some immersive art experiences and then

13
00:00:35.200 --> 00:00:38.960
we'll see how far we get. But I'm in Detroit.

14
00:00:39.039 --> 00:00:42.039
I'll be here for the next month. I'm here working

15
00:00:42.079 --> 00:00:44.719
on a gig here with a client, and I have

16
00:00:45.320 --> 00:00:48.759
in my new temporary office, and Scott is back home.

17
00:00:48.719 --> 00:00:51.840
From his in the Galaxy. I'm here lost in the Galaxy.

18
00:00:52.039 --> 00:00:54.119
Now I'm in Tampa. I'm really happy. I had to

19
00:00:54.119 --> 00:00:56.840
get make sure I got back to Tampa quickly because

20
00:00:58.280 --> 00:01:02.799
we just opened of the Night at Zoo Tampa and it.

21
00:01:03.000 --> 00:01:04.959
We had a beautiful opening, and it is I have

22
00:01:05.040 --> 00:01:06.599
to say the reason I say it was a beautiful

23
00:01:06.599 --> 00:01:08.640
opening that sounds like I'm being very arrogant for a

24
00:01:08.680 --> 00:01:11.239
show that I helped write and put together and create

25
00:01:11.239 --> 00:01:13.560
a direct. No, I call it a beautiful opening because

26
00:01:13.560 --> 00:01:15.959
it's the first time in I can't remember how many

27
00:01:16.040 --> 00:01:18.799
years where it didn't rain on us in our dress rehearsal,

28
00:01:18.840 --> 00:01:23.040
it didn't rain on opening night. It was so for me,

29
00:01:23.480 --> 00:01:27.319
that's a beautiful opening. And so but it's it's a

30
00:01:27.359 --> 00:01:31.000
it's a really fun family event. And there's videos are

31
00:01:31.040 --> 00:01:35.040
starting to surface now, there's some on my Instagram stuff,

32
00:01:35.079 --> 00:01:37.640
and but it's just it's a it was a it

33
00:01:37.680 --> 00:01:39.840
was a very it's a very cool, little little hot

34
00:01:39.840 --> 00:01:43.799
show Halloween show, and it's designed to startle the giggles

35
00:01:43.840 --> 00:01:45.879
out of you. But it's to my knowledge, it is

36
00:01:45.920 --> 00:01:49.200
the largest cast of a Zoo Halloween event. Note again

37
00:01:49.239 --> 00:01:53.159
that's anecdotal, but I have not seen one or heard

38
00:01:53.159 --> 00:01:56.159
of one that has a larger cast anywhere. So if

39
00:01:56.159 --> 00:01:57.280
you want to if you want to go out and

40
00:01:57.680 --> 00:02:00.879
celebrate Halloween with your family, and you know, it's it's

41
00:02:00.920 --> 00:02:04.359
ideal for like seven to seven to twelve year old

42
00:02:04.439 --> 00:02:07.000
kids and their families. That's although there's.

43
00:02:06.879 --> 00:02:10.240
Stuff for stroller kids too, So it's an incredible show

44
00:02:10.360 --> 00:02:12.199
for as like Scott said, for a zoo like, I

45
00:02:12.199 --> 00:02:15.400
think it stands alone as a as a show, regardless

46
00:02:15.439 --> 00:02:17.039
of it being as zoo or not. And that's that's

47
00:02:17.039 --> 00:02:19.520
a good. That's how events should be in my opinion, attractions.

48
00:02:19.520 --> 00:02:21.800
They should stand alone on their own competition. You shouldn't

49
00:02:21.800 --> 00:02:25.479
need to just lean into, you know, it being something else.

50
00:02:25.520 --> 00:02:29.639
You know, it stands alone as a Halloween destination. And yeah,

51
00:02:29.639 --> 00:02:32.240
and I'm in Detroit. I'm here working at Hush Haunted Attraction,

52
00:02:32.919 --> 00:02:35.759
my main client for the Halloween season. Or I'm doing

53
00:02:35.840 --> 00:02:39.639
handling mostly marketing and PR and video and all that coordination,

54
00:02:40.120 --> 00:02:43.759
and I have We just opened. Last night was our

55
00:02:43.800 --> 00:02:48.120
opening night, and it was insane. I will say we

56
00:02:48.199 --> 00:02:50.599
had record breaking crowds. I'm not sure if I'm allowed

57
00:02:50.639 --> 00:02:51.280
to say how many.

58
00:02:51.199 --> 00:02:53.960
People we had. Probably not, but record breaking is good.

59
00:02:54.039 --> 00:02:56.120
Yeah, record they're not listening anyway, But yeah, I think

60
00:02:56.120 --> 00:02:57.639
we had. I would say we can do it, we

61
00:02:57.639 --> 00:02:59.400
can do it all unhinged, we can get like get real.

62
00:02:59.639 --> 00:03:03.439
That's your But I will say probably almost twice as

63
00:03:03.479 --> 00:03:06.599
many as Opening Day last year, and it was pat

64
00:03:06.680 --> 00:03:10.319
I was shot. I was literally shocked at how many

65
00:03:10.360 --> 00:03:11.840
people were in the lobby because I was thinking I

66
00:03:11.879 --> 00:03:14.159
wasn't going to get the crowd shot, you know that

67
00:03:14.199 --> 00:03:15.800
you always get from marketing where you show all the

68
00:03:15.800 --> 00:03:19.000
people until next week. But so I think there's all

69
00:03:19.039 --> 00:03:21.879
these are good signs. As much as people say, you know,

70
00:03:21.919 --> 00:03:24.719
there's a talk about how good the economy is or isn't,

71
00:03:24.759 --> 00:03:27.199
and there's all this back and forth, I think we've

72
00:03:27.280 --> 00:03:30.520
seen some pretty good signs at least at are our

73
00:03:30.879 --> 00:03:32.479
attraction of tickets sold.

74
00:03:32.680 --> 00:03:34.759
So and I was I'm going to say, you know,

75
00:03:34.840 --> 00:03:39.280
I think that that I think that the mid mid

76
00:03:39.400 --> 00:03:42.439
range or the independents are going to be fine. I

77
00:03:42.520 --> 00:03:44.639
think where the herd is going to happen is in

78
00:03:44.719 --> 00:03:46.759
some of the maybe maybe some of the larger ones.

79
00:03:46.800 --> 00:03:48.319
I don't know. We'll see by the end of the season.

80
00:03:48.520 --> 00:03:51.800
We'll see, we'll definitely see. So well, first up here,

81
00:03:51.919 --> 00:03:53.840
we're going to talk about some just reply to some

82
00:03:53.879 --> 00:03:58.400
YouTube comments from our video last week. And I think

83
00:03:58.560 --> 00:04:01.400
in that I did not do a good job at

84
00:04:01.400 --> 00:04:03.840
all of explaining the sesame thing, which a lot of

85
00:04:03.840 --> 00:04:05.960
people pointed out, and I'm glad that they did point

86
00:04:06.000 --> 00:04:09.240
that out, just so that people are clear. So I

87
00:04:09.240 --> 00:04:13.360
think last week I made it seem like Sesame Street

88
00:04:13.479 --> 00:04:15.759
was owned by six Flags because I didn't do a

89
00:04:15.800 --> 00:04:19.240
good way job of explaining my brain. Think, you know,

90
00:04:19.600 --> 00:04:21.959
in my brain, what I was trying to do is

91
00:04:22.040 --> 00:04:26.800
convey a pattern, and the pattern is reduction of Halloween

92
00:04:26.800 --> 00:04:29.560
and Christmas schedules. And it started with six Flags and

93
00:04:29.560 --> 00:04:31.240
now it's leaping over to other people.

94
00:04:33.279 --> 00:04:34.639
So that's what I was like.

95
00:04:34.720 --> 00:04:36.920
I was trying to draw the parallel, but it did not.

96
00:04:37.000 --> 00:04:38.600
I did not mention. I didn't put it that.

97
00:04:38.560 --> 00:04:41.079
Clearly, and so it came across as me saying that

98
00:04:41.519 --> 00:04:45.879
or people inferring from it that Sesame was owned by

99
00:04:45.959 --> 00:04:47.920
six Flags, which it's not. But what I was trying

100
00:04:47.959 --> 00:04:51.079
to say is the other property, which it was six

101
00:04:51.120 --> 00:04:54.480
Flags America, right, like.

102
00:04:54.519 --> 00:04:57.680
America just closed. But some of the other six Flags

103
00:04:57.720 --> 00:05:03.000
parks though have either reduced were eliminated completely there, that's right,

104
00:05:03.040 --> 00:05:04.040
and especially.

105
00:05:03.680 --> 00:05:07.079
Six Lives America, where they you know, stopped doing all

106
00:05:07.120 --> 00:05:09.480
their holiday because they called completely and so well, I'm

107
00:05:09.480 --> 00:05:11.240
saying this is a trend where you're trying to see

108
00:05:11.240 --> 00:05:14.519
this and what we're the basic argument is is this

109
00:05:14.600 --> 00:05:17.639
going to impact the value proposition for season pass holders

110
00:05:17.720 --> 00:05:20.879
or not? That's the crux of the question. And if

111
00:05:21.000 --> 00:05:24.199
more places start to cut back on their holiday stuff,

112
00:05:24.240 --> 00:05:28.279
like you know Sesame and going forward, potentially other parks

113
00:05:28.319 --> 00:05:30.399
as well, if they either if they cut back days

114
00:05:30.639 --> 00:05:34.079
or they cut back investment, does that impact the calculus

115
00:05:34.079 --> 00:05:36.800
for season pass holders or not? And that's the question

116
00:05:36.879 --> 00:05:39.079
we're trying to solve because I don't think we know,

117
00:05:39.480 --> 00:05:41.040
and that's the thing what we're trying to do. So

118
00:05:41.079 --> 00:05:43.439
I did a bad job, but thank you everybody for

119
00:05:43.480 --> 00:05:46.240
those comments. About to clarify it, because as soon as

120
00:05:46.279 --> 00:05:48.199
I saw those comments, I went back and listened to

121
00:05:48.240 --> 00:05:50.160
it and I was like, ah, yes, I did not

122
00:05:50.199 --> 00:05:51.199
explain that well at all.

123
00:05:51.360 --> 00:05:55.120
Thank you. So generally speaking, this is I'm just excited

124
00:05:55.120 --> 00:05:57.240
that people are commenting because, you know, Philip and I

125
00:05:57.279 --> 00:05:59.079
said from the very beginning five years ago when we

126
00:05:59.120 --> 00:06:01.360
started this show, this show is not here to answer

127
00:06:01.360 --> 00:06:03.079
all the questions. It was to get people asking the

128
00:06:03.160 --> 00:06:05.079
right ones. It was to get people talking. It was

129
00:06:05.120 --> 00:06:09.120
to get people engaging in this industry and especially industry professionals.

130
00:06:09.920 --> 00:06:11.920
The idea here is we are not here to tell

131
00:06:11.959 --> 00:06:15.680
you absolutely everything how to do everything in this industry

132
00:06:15.680 --> 00:06:18.199
because quite honestly, despite the fact that we've both been

133
00:06:18.199 --> 00:06:21.120
in the industry for a very long time, we don't

134
00:06:21.160 --> 00:06:23.920
know everything, and we don't pretend to. What we try

135
00:06:23.920 --> 00:06:25.879
to do is we try to present the trends. We

136
00:06:25.920 --> 00:06:29.639
try to present the ideas and the concepts, and then

137
00:06:29.720 --> 00:06:31.560
you know, let you guys figure out what works best

138
00:06:31.600 --> 00:06:34.000
for you. You know, if you are an industry professional,

139
00:06:34.480 --> 00:06:36.920
what works If you're an industry professional and you own

140
00:06:37.000 --> 00:06:39.199
let's say, for example, you own an FEC or a

141
00:06:39.199 --> 00:06:44.120
family entertainment center, what works for universal cannot be lifted

142
00:06:44.199 --> 00:06:47.120
and applied directly, however the concepts or the theory behind

143
00:06:47.120 --> 00:06:50.319
it maybe so it opens up a great opportunity for

144
00:06:50.399 --> 00:06:55.800
discussion and a series of what ifs. I mean. A

145
00:06:55.839 --> 00:06:58.800
perfect example of that sort of opening up that concept

146
00:06:58.839 --> 00:07:01.680
of discussion is UH. There were there were a couple

147
00:07:01.680 --> 00:07:06.439
of people who commented regarding the the because we were

148
00:07:06.480 --> 00:07:09.720
basically making the point that UH, with six flags, they

149
00:07:09.720 --> 00:07:11.519
were reporting that their attendance was up, but when you

150
00:07:11.600 --> 00:07:16.399
dug deeper, basically their their revenue was down. So and

151
00:07:16.399 --> 00:07:18.160
and we of course said that means that we're bringing

152
00:07:18.160 --> 00:07:20.160
in a lot of people, bringing in a lot of

153
00:07:20.160 --> 00:07:22.920
people at a much lower or reduced price, and that

154
00:07:23.000 --> 00:07:27.680
was also stated in in the document. Uh, someone interpreted

155
00:07:27.720 --> 00:07:31.079
that and went back and kind of compared what the

156
00:07:31.120 --> 00:07:34.839
previous season passes were for Cedar Fair Parks with what

157
00:07:35.360 --> 00:07:38.040
they are now for the six Flags Cedar Fair combination.

158
00:07:38.360 --> 00:07:40.920
And that's sort of like comparing apples to ardvarks. There's

159
00:07:42.319 --> 00:07:45.319
it's an old pass versus a new pass, which has

160
00:07:45.360 --> 00:07:50.240
completely different benefits, completely different pricing structure. So it's it's

161
00:07:50.360 --> 00:07:53.319
but I like, as Philip said, I love the fact

162
00:07:53.319 --> 00:07:57.040
that you know you're commenting on this and sharing your

163
00:07:57.079 --> 00:07:59.360
insight because you know, we do a lot of research,

164
00:07:59.399 --> 00:08:01.639
and by we, I mean Philip, Philip does a lot

165
00:08:01.639 --> 00:08:05.399
of research, and you know, and it's for me, it's

166
00:08:05.839 --> 00:08:07.399
I'll make a couple of phone calls every now and

167
00:08:07.480 --> 00:08:10.560
then going is this right? And of course it is,

168
00:08:10.639 --> 00:08:15.120
because Philip researched it appropriately. Uh. But to get you

169
00:08:15.160 --> 00:08:18.040
guys talking about it, that's really the whole point of

170
00:08:18.639 --> 00:08:22.120
doing this. And if you are enjoying us on YouTube,

171
00:08:22.439 --> 00:08:25.240
go ahead and subscribe, because if you subscribe, it makes

172
00:08:25.279 --> 00:08:26.639
it so that we can guarantee that we'll be on

173
00:08:26.680 --> 00:08:30.439
there longer. So go ahead and make sure that if

174
00:08:30.480 --> 00:08:32.799
you comment, if you're watching this right now on YouTube,

175
00:08:32.840 --> 00:08:35.159
just hit subscribe. I don't usually we don't usually go

176
00:08:35.200 --> 00:08:39.799
in and and beg or or push that, but it

177
00:08:39.840 --> 00:08:42.919
will it will benefit It will benefit you because it

178
00:08:42.960 --> 00:08:45.159
benefits us and it allows us to be more sustainable

179
00:08:45.600 --> 00:08:49.720
and and keep going on YouTube. So so please just subscribe.

180
00:08:49.879 --> 00:08:52.840
That's good. We would love that. What of their comments

181
00:08:52.840 --> 00:08:54.960
did we see on there? I was taking notes before

182
00:08:55.000 --> 00:08:55.399
the show.

183
00:08:56.320 --> 00:09:00.720
I think a big trend we saw also is also

184
00:09:00.759 --> 00:09:03.919
this concept of well like to Scott's point, I'm glad

185
00:09:03.919 --> 00:09:06.200
that people are talking about it because it I think

186
00:09:06.240 --> 00:09:10.159
what's important here is the concept the idea that what

187
00:09:10.320 --> 00:09:12.720
is the goal? Is the goal attendance or is it

188
00:09:12.759 --> 00:09:16.639
per cap And we've talked before about how parks love

189
00:09:16.919 --> 00:09:20.799
to change the goal on people and kind of flip

190
00:09:20.879 --> 00:09:22.879
back and forth, you know, And I think right now

191
00:09:23.840 --> 00:09:27.679
six Flags is entering its attendance era is basically what

192
00:09:27.720 --> 00:09:30.039
they're I think, what now and the whole thing that

193
00:09:30.080 --> 00:09:33.480
we're talking about, the whole point to this discussion that

194
00:09:33.840 --> 00:09:37.399
last week was the idea that they are changing the

195
00:09:37.440 --> 00:09:39.240
goal to say, we're trying to get more people in

196
00:09:39.279 --> 00:09:41.799
the parks, and that doesn't necessarily that means that their

197
00:09:41.840 --> 00:09:43.840
gate price is actually going to go down because they're

198
00:09:43.840 --> 00:09:46.519
discounting to bring them in. Now that means in the

199
00:09:46.559 --> 00:09:49.159
long run, it could bring in more revenue if those

200
00:09:49.240 --> 00:09:51.639
people spend money. And I think that's what Scott and

201
00:09:51.679 --> 00:09:54.519
I were trying to discuss is just the basic question

202
00:09:54.559 --> 00:09:56.440
which we don't know the answer to the question is

203
00:09:56.519 --> 00:09:58.639
are they going to spend more money or not? And

204
00:09:58.879 --> 00:10:01.840
we don't know, and we think that if they are

205
00:10:01.879 --> 00:10:07.519
cutting season events, would that our hypothesis is cutting season

206
00:10:07.559 --> 00:10:11.159
events would lead to actually less spending because season events,

207
00:10:11.159 --> 00:10:14.759
in our experience, are a thing that increases spend. And

208
00:10:15.080 --> 00:10:17.720
again the Zoo example, all these examples that we've talked

209
00:10:17.720 --> 00:10:20.840
about are all increased revenue. And I will say from

210
00:10:20.960 --> 00:10:23.960
our experience here at HUSH, we've changed the goalpost as well,

211
00:10:24.000 --> 00:10:26.320
because we got to a point where we couldn't push

212
00:10:26.360 --> 00:10:29.200
any more attendance through the attraction, and so we decided

213
00:10:29.240 --> 00:10:31.919
to change the goal to increasing per cap and the

214
00:10:31.960 --> 00:10:34.759
way we did that was by adding a bar program.

215
00:10:34.799 --> 00:10:37.360
And now this year we have a food program and

216
00:10:37.399 --> 00:10:41.200
so we're actually trying to decrease our attendance because the

217
00:10:41.279 --> 00:10:44.240
experience is better. I'm sure all of you have been

218
00:10:44.279 --> 00:10:46.480
through the Halloween hornites where they do the congo lines.

219
00:10:46.759 --> 00:10:50.039
We don't want to do a congoline experience, which means

220
00:10:50.440 --> 00:10:54.000
our attendance is actually much much smaller, Like we have

221
00:10:54.080 --> 00:10:57.919
to really decrease the attendance on purpose in order to

222
00:10:57.960 --> 00:11:00.559
make sure it's not a congo line. So in order

223
00:11:00.559 --> 00:11:05.000
to make up for that, we do encourage the bar program,

224
00:11:05.120 --> 00:11:07.399
the secret bars. We have secret bars that are in

225
00:11:07.440 --> 00:11:10.000
the middle of the attraction, so we encourage that bar program,

226
00:11:10.080 --> 00:11:12.200
and then we also encourage the food. And so what

227
00:11:12.240 --> 00:11:15.320
that does is allow us to have less people, which

228
00:11:15.320 --> 00:11:19.200
makes the experience better because they're on average pain more like,

229
00:11:19.279 --> 00:11:21.000
are there still people that are only buying a general

230
00:11:21.080 --> 00:11:24.519
mission ticket, Yes, but you know a lot more are

231
00:11:24.559 --> 00:11:27.399
purchasing multiple things, which allows us to have less people overall,

232
00:11:27.519 --> 00:11:30.120
which allows the experience to be better. So again, it's

233
00:11:30.320 --> 00:11:31.480
concept and I think this.

234
00:11:31.480 --> 00:11:33.759
Is just a perfect example of the takeaway from this

235
00:11:33.919 --> 00:11:38.039
being ask yourself, do you have room to expand capacity

236
00:11:38.240 --> 00:11:42.120
or do you have more need or desire to expand

237
00:11:42.159 --> 00:11:45.279
per cap And if you say both, you do not

238
00:11:45.320 --> 00:11:47.799
have a functioning plan. You have to figure out you

239
00:11:47.840 --> 00:11:50.279
have to figure out which is your goal, and it

240
00:11:50.320 --> 00:11:52.519
may change, you know, it may change from time to time.

241
00:11:52.600 --> 00:11:54.519
There are people out there who will say there is

242
00:11:54.559 --> 00:11:57.120
no such thing as capacity for a walk through haunted experience,

243
00:11:57.200 --> 00:12:00.399
or there's no such thing as capacity for a walk

244
00:12:00.440 --> 00:12:05.320
through immersive experience, and in I guess in theory they're

245
00:12:05.360 --> 00:12:08.759
probably right. However, the quality of the experience and the

246
00:12:08.799 --> 00:12:15.480
repeatability of the experience both are significantly significantly attacked and lowered.

247
00:12:16.240 --> 00:12:18.360
If it is if you have if you're trying to

248
00:12:18.360 --> 00:12:21.519
push too many people through, they're either rushed through or

249
00:12:21.720 --> 00:12:24.320
there's such a crowd that they don't get a chance

250
00:12:24.360 --> 00:12:26.720
to really experience. And look at all the great detail

251
00:12:26.759 --> 00:12:30.000
that you put into things. The idea of incorporating food

252
00:12:30.039 --> 00:12:32.799
and beverage, you know, we've talked about on this show many, many,

253
00:12:32.799 --> 00:12:37.519
many times. And you know, even like meowilf Houston now

254
00:12:37.519 --> 00:12:39.159
has a bar in the middle of the experience. They

255
00:12:39.200 --> 00:12:41.559
also have a performance space that they can add a

256
00:12:41.840 --> 00:12:44.919
ticketed event if they want to, and it's literally right

257
00:12:44.960 --> 00:12:50.159
in the center of their immersive walkthrough. So it's it's

258
00:12:50.200 --> 00:12:52.639
one of those things that just decide how you're going

259
00:12:52.679 --> 00:12:55.879
to measure upfront, because if you don't, data can be

260
00:12:55.960 --> 00:12:59.919
weaponized to prove one thing or another. So just make

261
00:13:00.080 --> 00:13:02.360
sure that when you when you set up we're going

262
00:13:02.399 --> 00:13:05.039
to this year, our goal is to increase attendance by

263
00:13:05.039 --> 00:13:08.200
five percent. That way, you have a clear north star,

264
00:13:08.320 --> 00:13:10.600
you have a target aim for and you can plan

265
00:13:10.679 --> 00:13:14.679
your event accordingly. Or we're going to try to raise

266
00:13:14.840 --> 00:13:18.559
our per cap spending by by three percent, which would

267
00:13:18.559 --> 00:13:22.440
be huge, you know, three percent increase across your entire

268
00:13:22.480 --> 00:13:24.399
attendance for the season or your entire attendance for the

269
00:13:24.480 --> 00:13:26.039
year if you happen to be a year round park.

270
00:13:26.320 --> 00:13:29.159
You know, all that is is is really cool. It

271
00:13:29.200 --> 00:13:32.320
gives you a way to approach your situation, and it

272
00:13:32.360 --> 00:13:35.320
gives you a good solid way to measure what your

273
00:13:35.440 --> 00:13:39.840
success or failure rate is. So I think that's I

274
00:13:39.919 --> 00:13:42.600
think that's really probably the biggest takeaway is are you

275
00:13:42.720 --> 00:13:44.519
trying to raise your attendance or are you trying to

276
00:13:44.559 --> 00:13:49.360
raise money? And I think that you can as long

277
00:13:49.360 --> 00:13:51.600
as you identify that at the beginning, you're in good shape.

278
00:13:51.720 --> 00:13:53.960
And we have we have talked about six SIGs A lot,

279
00:13:53.960 --> 00:13:56.559
because again I think I think also what we're trying

280
00:13:56.559 --> 00:13:59.320
to say is you look at we're looking at what

281
00:13:59.360 --> 00:14:03.320
they're saying in their investor documents on their investor earnings,

282
00:14:03.360 --> 00:14:04.960
in the big plan that they released out.

283
00:14:05.440 --> 00:14:06.159
And then.

284
00:14:07.639 --> 00:14:11.440
But again let's Scott always say, as we always talk about,

285
00:14:11.759 --> 00:14:14.759
it's about the execution. So we're looking at what are

286
00:14:14.759 --> 00:14:16.759
they saying they're going to do, and this is what

287
00:14:16.759 --> 00:14:19.000
they say that their plan is. What are some of

288
00:14:19.000 --> 00:14:21.559
the indicators that they are either following or not following

289
00:14:21.559 --> 00:14:24.480
that plan? And that's so this is the discussion we're

290
00:14:24.480 --> 00:14:26.279
trying to have about it and just looking to see

291
00:14:26.320 --> 00:14:29.639
if it all matches up. And again, they are saying

292
00:14:29.679 --> 00:14:31.320
they're working on all these things, right, They're saying that

293
00:14:31.360 --> 00:14:34.480
they are increased improving the food because they're trying to

294
00:14:34.480 --> 00:14:36.399
get people to spend more in the parks, and they

295
00:14:36.960 --> 00:14:38.919
people will not spend more if the food is terrible,

296
00:14:39.080 --> 00:14:41.480
so they're trying to increase the quality of the food

297
00:14:41.519 --> 00:14:45.279
to increase the spending. And so what they're saying is

298
00:14:45.320 --> 00:14:47.879
they're following this path by bringing in more people and

299
00:14:47.879 --> 00:14:51.679
then renovating the food experiences, so encouraging those people to

300
00:14:51.720 --> 00:14:54.799
come back so the first phase is sell all of

301
00:14:54.840 --> 00:14:58.159
these season pass holders at a discount. Then the next

302
00:14:58.159 --> 00:15:00.480
phase would be encouraging them to come back to the

303
00:15:00.480 --> 00:15:04.000
park and then renovating these experiences so they'll spend more

304
00:15:04.039 --> 00:15:06.200
when they come back to the park on food because

305
00:15:06.240 --> 00:15:07.960
the food will be better, so it'll be worth it.

306
00:15:08.200 --> 00:15:08.399
Right.

307
00:15:08.480 --> 00:15:10.320
So, but then I think Scott and I are asking

308
00:15:10.320 --> 00:15:12.799
the question of, well, if you're not maintaining your facilities

309
00:15:12.799 --> 00:15:14.879
and you're cutting experiences, why are they going to come back?

310
00:15:14.919 --> 00:15:17.600
Like, what's the incentive for the best? And in fairness

311
00:15:17.639 --> 00:15:19.480
and one of our one of our comments said this,

312
00:15:19.600 --> 00:15:23.360
and and I experienced it in in real in the

313
00:15:23.399 --> 00:15:25.639
real world, that some of the parks are looking better

314
00:15:25.679 --> 00:15:27.360
than they've looked in years. I mean, six Flights Great

315
00:15:27.399 --> 00:15:29.639
America was looking great, and we had a commenter that

316
00:15:29.720 --> 00:15:32.399
said that the Saint Louis Park is also that's right,

317
00:15:32.559 --> 00:15:36.480
looking looking really good. So hopefully they have a long

318
00:15:36.600 --> 00:15:39.200
range plan and not just let's find something that we

319
00:15:39.200 --> 00:15:41.320
can tell our stockholders is good because we're turning too,

320
00:15:41.360 --> 00:15:44.279
we're clicking the turnstiles a lot. Anyway, what we wanted

321
00:15:44.480 --> 00:15:46.519
the real purpose of us reviewing these and kind of

322
00:15:46.519 --> 00:15:49.120
talking about them is to say thank you very much

323
00:15:49.240 --> 00:15:52.720
for continuing to comment, for continuing to subscribe to us

324
00:15:52.720 --> 00:15:55.919
on YouTube, and even if your comments are simply restating

325
00:15:55.960 --> 00:15:59.320
what we've already talked about, that's really that's really important

326
00:15:59.519 --> 00:16:02.960
because it it's the best way to show everybody understands

327
00:16:03.080 --> 00:16:06.159
and sometimes, as we have learned, we will say things

328
00:16:06.279 --> 00:16:09.960
that we know what we meant, but but our mouths

329
00:16:10.000 --> 00:16:14.039
don't always agree. So if you can restate your perspective

330
00:16:14.279 --> 00:16:18.159
or a way that that we have shared something that

331
00:16:18.159 --> 00:16:20.720
has sparked something in you, that's just that's just great too.

332
00:16:20.720 --> 00:16:23.480
So keep comment and keep watching. That's basically the issue

333
00:16:23.480 --> 00:16:26.159
here because it makes us again, makes us all better.

334
00:16:27.399 --> 00:16:29.440
And well you can move on a little bit.

335
00:16:29.480 --> 00:16:35.399
So Scott just returned from IAPA Europe and there he

336
00:16:35.480 --> 00:16:39.720
was one of the instructors for the AYAPA Certified Attractions Program.

337
00:16:39.960 --> 00:16:43.879
Is that what it's called. It's IAPPA Attractions Professionals Training.

338
00:16:43.879 --> 00:16:46.559
It's IP No, it's it's what I mean. I got

339
00:16:46.559 --> 00:16:48.200
it wrong? Well no, no, no, you didn't get it wrong.

340
00:16:48.240 --> 00:16:52.039
It's AYAPPA has so many different programs because they're such

341
00:16:52.039 --> 00:16:56.080
a robust organization that sometimes it's even I get confused.

342
00:16:56.120 --> 00:16:58.679
As to which one I'm doing, Uh, but yes I was.

343
00:16:58.759 --> 00:17:01.200
So this is the That was the fifth time that

344
00:17:01.200 --> 00:17:04.640
I've taught the Entertainment module for IP training, and the

345
00:17:04.640 --> 00:17:07.519
first time in Europe, and it went very very well.

346
00:17:07.519 --> 00:17:09.960
The IP faculty came from literally all over the world.

347
00:17:10.799 --> 00:17:17.839
Let's see Austria, England, Dubai, us. I was the only

348
00:17:17.960 --> 00:17:24.680
US representative there, oh and Saudi and Saudi Arabia, so

349
00:17:24.680 --> 00:17:27.599
so it was it was a very international group. The

350
00:17:27.640 --> 00:17:32.799
students were amazing. That's good. Yeah, they were so eager

351
00:17:32.839 --> 00:17:35.519
and so excited and they ranged. It was such a

352
00:17:35.559 --> 00:17:39.640
wide range of you know, people who are We had

353
00:17:39.680 --> 00:17:41.759
several what I will what I would call whiz kids.

354
00:17:42.000 --> 00:17:44.839
These are kids who have been involved. They started out

355
00:17:44.839 --> 00:17:46.839
as fanboys and now they're working in the industry and

356
00:17:46.880 --> 00:17:50.640
just starting to quickly move their way up and and

357
00:17:50.680 --> 00:17:53.359
by getting this kind of training. Basically what it is

358
00:17:53.359 --> 00:17:56.759
is it's a it's a two day training that gives

359
00:17:56.799 --> 00:18:00.640
them a working knowledge of all the different areas in

360
00:18:00.680 --> 00:18:03.519
the park. And with this it kind of evolved on

361
00:18:03.559 --> 00:18:06.119
its own, and that is that all the areas need

362
00:18:06.160 --> 00:18:08.440
to work together and they need to have an understanding

363
00:18:08.480 --> 00:18:11.119
of what the other departments do so that they can

364
00:18:11.160 --> 00:18:15.680
all work together and reduce the separation between departments that

365
00:18:15.799 --> 00:18:23.319
often creates disjointed product or disjointed projects. So the kids,

366
00:18:23.359 --> 00:18:25.680
the kids were great, and they came from kids. They

367
00:18:25.720 --> 00:18:27.119
some of them well know, none of them were as

368
00:18:27.160 --> 00:18:28.640
old as I am, but they were. They were all

369
00:18:28.720 --> 00:18:31.400
they were very wide age range and it was very

370
00:18:31.400 --> 00:18:34.319
exciting to see some of the up and coming talent.

371
00:18:34.480 --> 00:18:37.880
And then I also did a panel with my friend,

372
00:18:39.079 --> 00:18:42.960
my friends Maya Matar and Philip Gamper, my other friend

373
00:18:43.039 --> 00:18:48.680
Philip and Gamper is from He's from Sarowsky Crystal World,

374
00:18:48.839 --> 00:18:53.119
and Maya is a consultant out of Dubai. And we

375
00:18:53.160 --> 00:18:56.160
did a session that we absolutely had the most fun

376
00:18:56.240 --> 00:18:59.400
doing and it was called the Fun Factor and it

377
00:18:59.440 --> 00:19:02.920
was how marketing and human resources and entertainment can all

378
00:19:02.920 --> 00:19:06.720
work together to create a fun work environment. And it

379
00:19:06.839 --> 00:19:11.079
was after everybody finished, we had the entire class and

380
00:19:11.119 --> 00:19:14.680
we were we were at capacity for our edge session,

381
00:19:14.680 --> 00:19:17.039
and we had the entire class stand up. They took

382
00:19:17.079 --> 00:19:18.960
the oath and they were now fund creators and they

383
00:19:19.000 --> 00:19:21.160
all got their own pin that said I'm a fun Creator.

384
00:19:21.519 --> 00:19:23.599
And then some people who were very eager we gave

385
00:19:23.640 --> 00:19:25.880
them extra pins to say, if you see someone who's

386
00:19:25.880 --> 00:19:29.559
having fun, give them this pin. So we were we

387
00:19:29.559 --> 00:19:32.720
were really trying to become as viral within the within

388
00:19:32.759 --> 00:19:35.119
the show as possible, just to make sure that you know,

389
00:19:35.519 --> 00:19:37.880
i APPA believes that, you know, we are the fun creators.

390
00:19:37.880 --> 00:19:41.000
That's that's what this industry does, and so we wanted

391
00:19:41.000 --> 00:19:43.880
to really reinforce that. But what's most funny about that

392
00:19:43.920 --> 00:19:48.640
particular class is the three of us met teaching i

393
00:19:48.759 --> 00:19:52.960
AP at the at the ri odd Trade Summit, at

394
00:19:52.960 --> 00:19:55.759
the Saudi the Middle Eastern Trade Summit in riod Uh,

395
00:19:55.799 --> 00:19:59.279
and we just hit it off. So for me, the

396
00:19:59.319 --> 00:20:02.759
takeaway from from IAPPA in general, but especially for i

397
00:20:02.839 --> 00:20:06.039
APPA Europe, which is very similar to IAPPA North America,

398
00:20:06.119 --> 00:20:09.599
it's it's very similar to Expo in Orlando, not quite

399
00:20:09.640 --> 00:20:13.880
as large. It's the education is not quite as robust.

400
00:20:14.640 --> 00:20:17.440
There are less there are some really cool eduiteurs. You know,

401
00:20:17.480 --> 00:20:23.039
you heard me talk at great length about about port

402
00:20:23.039 --> 00:20:27.119
Aventuro World, but there are some great eduiteurs. Unfortunately I

403
00:20:27.119 --> 00:20:29.880
didn't get to stay there the whole time. But the

404
00:20:29.920 --> 00:20:32.799
real goal for me going to these things is to

405
00:20:32.880 --> 00:20:37.039
meet new people in the industry. To learn from them,

406
00:20:37.680 --> 00:20:41.519
to develop relationships with them, and you know, as a

407
00:20:41.599 --> 00:20:44.960
as a consultant, that's that's what I need to do

408
00:20:45.000 --> 00:20:47.599
in order to keep my business working. But the nicest

409
00:20:47.640 --> 00:20:49.920
thing is it's just so darn much fun because you

410
00:20:50.000 --> 00:20:53.960
find like minded people and whether no matter where they

411
00:20:53.960 --> 00:20:56.640
are on their career path, whether they're just starting out

412
00:20:56.680 --> 00:20:59.640
or whether they've been involved with, you know, the opening

413
00:20:59.680 --> 00:21:03.480
of every major theme park since the nineteen twenties. I

414
00:21:03.480 --> 00:21:06.640
haven't met anybody like that quite yet, but it's just good.

415
00:21:06.680 --> 00:21:09.000
It's just a good opportunity to meet people. I always

416
00:21:09.000 --> 00:21:10.799
says it's great to be in the room where it happens,

417
00:21:10.880 --> 00:21:12.160
and expos are like that.

418
00:21:12.559 --> 00:21:16.839
Yeah, yep, yeah, Well, should we get to some news then,

419
00:21:16.880 --> 00:21:18.839
I guess yeah, talk.

420
00:21:18.799 --> 00:21:20.480
Enough about us, let's talk about the news now.

421
00:21:20.519 --> 00:21:23.559
Too much talking, so we have see if we can

422
00:21:23.559 --> 00:21:27.400
get through some quick quick news here. So there's some

423
00:21:27.440 --> 00:21:30.759
news here about Lego, which is investing two hundred million

424
00:21:31.079 --> 00:21:32.720
and a two hundred million deal Lego. It's going to

425
00:21:32.720 --> 00:21:35.839
acquire the twenty nine Lego Discovery Centers from Merlin Entertainments,

426
00:21:36.119 --> 00:21:39.880
bringing operations in house. The attractions collectively welcome about five

427
00:21:39.920 --> 00:21:45.079
million guests annually, and so that's basically it. That's the story,

428
00:21:45.119 --> 00:21:50.000
is just Lego acquiring these areas. Again, I think, as always,

429
00:21:50.039 --> 00:21:52.519
it comes to the execution, how are they going to

430
00:21:52.559 --> 00:21:54.279
incorporate these how are they going to operate them?

431
00:21:54.519 --> 00:21:55.160
You know moving.

432
00:21:56.559 --> 00:21:59.279
I think in this case, Lego is a strong operator,

433
00:22:00.240 --> 00:22:01.960
and so they do have the operational knowledge they should

434
00:22:01.960 --> 00:22:03.960
be able to take over operations of these now. And

435
00:22:04.000 --> 00:22:06.319
I do think it strengthens the brand because now they

436
00:22:06.359 --> 00:22:12.359
have more direct consumer engagement right with these centers and

437
00:22:12.440 --> 00:22:15.279
within their other properties that they can put together.

438
00:22:15.480 --> 00:22:16.519
And I think the same.

439
00:22:16.279 --> 00:22:19.240
Thing as we talked about before, where you see a

440
00:22:19.240 --> 00:22:24.200
lot of the smaller you know, I mean there's there's

441
00:22:24.240 --> 00:22:28.720
always consolidation, and then bundling and unbundling is business is

442
00:22:28.759 --> 00:22:30.079
all bundling and unbundling.

443
00:22:30.119 --> 00:22:31.920
That's all it ever is. Everything is a.

444
00:22:31.880 --> 00:22:35.440
Bundle of unbundle. And I think we've been seen bundling

445
00:22:35.480 --> 00:22:38.359
with the six Flags, but now we're seeing some strategic

446
00:22:38.559 --> 00:22:41.720
unbundling where you have smaller chains that are looking at

447
00:22:41.759 --> 00:22:44.279
where they can be the most competitive. And I do

448
00:22:44.640 --> 00:22:47.839
this does seem to work for both places because I

449
00:22:47.839 --> 00:22:51.160
think Merlin probably recognizes they can't be as competitive with

450
00:22:51.240 --> 00:22:54.519
these Lego properties, and so they can unbundle, they can

451
00:22:54.680 --> 00:22:57.039
remove those and give them over back to Lego, and

452
00:22:57.079 --> 00:22:59.920
Lego can then unify it together and then Merlin could

453
00:23:00.079 --> 00:23:03.000
get doing strategic investments in areas where they can be

454
00:23:03.079 --> 00:23:03.759
more competitive.

455
00:23:04.680 --> 00:23:07.240
And just to clarify, we do recognize that Lego is

456
00:23:07.279 --> 00:23:11.119
not six Flags, but to clarify, we know that Lego

457
00:23:11.240 --> 00:23:14.720
and six Flags are completely different. That Philip was making

458
00:23:15.079 --> 00:23:20.759
a comparaison between the two. Yeah, although well at this

459
00:23:20.880 --> 00:23:24.119
moment we know that they're not who knows anything could happen. Yeah,

460
00:23:24.160 --> 00:23:25.880
I think that's I think that's exactly right. And Lego

461
00:23:25.920 --> 00:23:28.880
is a great operator. So Lego has a unique, unique

462
00:23:28.880 --> 00:23:32.240
opportunity though, because not only do they have incredibly successful

463
00:23:32.279 --> 00:23:36.640
theme parks with with really fun attractions, but the whole

464
00:23:36.720 --> 00:23:38.759
the whole building brand. There's you know you talk about

465
00:23:38.960 --> 00:23:42.799
you talk about immersive and giving people kinesthetic opportunities to

466
00:23:42.799 --> 00:23:46.680
actually do stuff. Well, Lego started that way. So I

467
00:23:47.000 --> 00:23:49.680
think that they're kind of sitting in the catbird seat there.

468
00:23:49.680 --> 00:23:52.160
They got some good stuff coming up and taking taking

469
00:23:52.200 --> 00:23:53.559
it back in the house is not a bad thing.

470
00:23:54.640 --> 00:23:58.119
I think that I was astonished actually at the quality

471
00:23:58.200 --> 00:24:00.880
of Lego Land in Shanghai when we toured it. And

472
00:24:01.119 --> 00:24:04.039
I think this is really going to be a key

473
00:24:04.119 --> 00:24:06.599
growth strategy for the brand going forward, is really to

474
00:24:07.000 --> 00:24:12.119
get more vertical with some of their most passionate you know,

475
00:24:12.200 --> 00:24:15.680
people with the brand most passionate consumers at Lego and

476
00:24:15.720 --> 00:24:18.000
to be able to then reach so many more of

477
00:24:18.039 --> 00:24:22.400
them with these discovery centers and maybe building more more

478
00:24:22.480 --> 00:24:25.200
unique experiences with them. And then we've talked previously about

479
00:24:25.200 --> 00:24:28.039
how Merlin's in a tricky position. They're just tricky with

480
00:24:28.279 --> 00:24:31.319
Universal moving into an area that they have so many,

481
00:24:32.200 --> 00:24:36.079
so many properties near right, they do have to really

482
00:24:36.359 --> 00:24:40.640
rethink what they're what their competitive mix is going to be.

483
00:24:41.720 --> 00:24:45.240
It's a plight way of putting it, right. Yeah, sure, well,

484
00:24:45.279 --> 00:24:49.200
and keep in mind, you know, Merlin and Lego specifically

485
00:24:49.559 --> 00:24:52.039
has has gone through some some changes in the way

486
00:24:52.039 --> 00:24:55.039
that they do things, you know, so it's this is

487
00:24:55.160 --> 00:24:57.319
this is just another change, and perhaps it's just all

488
00:24:57.359 --> 00:24:59.160
part of the same change. Perhaps it's just the next

489
00:24:59.680 --> 00:25:02.160
next chapter in the story that we didn't have, we

490
00:25:02.160 --> 00:25:04.880
weren't privy to when they made their previous changes. So

491
00:25:05.480 --> 00:25:08.160
we'll see how it goes. But I think Lego is

492
00:25:08.200 --> 00:25:11.799
a strong company and they're as Philip says, their theme

493
00:25:11.839 --> 00:25:17.640
park offerings are usually top quality and should continue to

494
00:25:17.680 --> 00:25:20.440
be successful. Well, keep our fingers crossed for our friends

495
00:25:20.440 --> 00:25:20.839
at Lego.

496
00:25:21.799 --> 00:25:25.480
So the next story here is something on the theme

497
00:25:25.680 --> 00:25:30.160
of repurposing some assets, which we talk a lot about

498
00:25:30.519 --> 00:25:34.240
on the show. So what this is, as I understand

499
00:25:34.279 --> 00:25:37.000
it is it is a movie theater that is being

500
00:25:37.680 --> 00:25:42.200
reimagined as a Mile Wolf adjacent type of experience. So

501
00:25:42.519 --> 00:25:45.759
it's called Atlas nine, and they're saying it's a narrative driven,

502
00:25:45.759 --> 00:25:50.079
immersive art experience which opens its doors in Kansas City, Kansas,

503
00:25:50.599 --> 00:25:54.240
and it's a forty thousand square foot containment building that

504
00:25:54.559 --> 00:25:58.200
is a nineteen renovated nineteen nineties movie theater and it's

505
00:25:58.240 --> 00:26:01.400
shifting into a living cinematic universe, putting visitors at the

506
00:26:01.400 --> 00:26:04.359
center of the story. In addition to its box office area,

507
00:26:04.400 --> 00:26:07.440
the venue also includes numerous themed rooms and corridors, a

508
00:26:07.559 --> 00:26:10.720
nineteen forties themed jazz club and a speakeasy, along with

509
00:26:10.720 --> 00:26:13.359
a two hundred and forty seat auditorium with protection mapping,

510
00:26:13.400 --> 00:26:17.200
an arcade, pizza parlor, and more. Each at Last nine

511
00:26:17.279 --> 00:26:21.319
narrative unfolds across, detailed cinematic sets, and multisensory interactive exhibits,51200:26:21.519 --> 00:26:25.559



all aided by radio frequency indicators techno RFID technology basically,51300:26:26.960 --> 00:26:29.880



so this is a lot of the things we talk about.51400:26:29.880 --> 00:26:33.799



They're incorporating the speakeasy and the food elements, but they're51500:26:33.839 --> 00:26:36.519



also taking an existing building and trying to refit it.51600:26:37.039 --> 00:26:40.519



But it's having a multi use space, which again like51700:26:40.519 --> 00:26:42.440



the Netflix House type of thing we've talked about. Right,51800:26:42.640 --> 00:26:45.000



and again, I think it all comes again back to51900:26:45.079 --> 00:26:46.359



execution and market.52000:26:46.519 --> 00:26:46.680



Right.52100:26:46.720 --> 00:26:49.400



I have no idea what the Kansas City market is52200:26:49.640 --> 00:26:52.759



or how this will perform in that region, but this52300:26:52.799 --> 00:26:56.359



seems to be following all of the good best practices52400:26:56.440 --> 00:26:57.680



we talk about and.52500:26:57.640 --> 00:27:01.359



As far as repurposing buildings, this is happening everywhere. It52600:27:01.400 --> 00:27:06.480



is everywhere. The first time I noticed it, like blatantly,52700:27:06.680 --> 00:27:09.119



when it kind of hit me upside the head, was52800:27:09.200 --> 00:27:11.839



in Riad, where they have these giant indoor malls and52900:27:11.880 --> 00:27:15.960



brick and mortar shopping is even there on the down trend.53000:27:16.559 --> 00:27:20.039



So what was happening is you'd go into these malls53100:27:20.160 --> 00:27:24.279



and every other major store was some form of family53200:27:24.359 --> 00:27:28.960



entertainment center, a zoological Animal Experience. It became more and53300:27:29.000 --> 00:27:33.200



more entertainment. The one mall that I was in earlier53400:27:33.240 --> 00:27:37.039



this year, I would guess I would venture to say53500:27:37.039 --> 00:27:41.160



that roughly thirty percent of the malls ik thirty to53600:27:41.200 --> 00:27:43.200



forty percent of the malls occupant, thirty percent of the53700:27:43.240 --> 00:27:49.480



mall's occupants were FECs. Thirty percent they and that's everything53800:27:49.599 --> 00:27:52.960



from electric go karts in one to I'm kind of53900:27:53.000 --> 00:27:57.279



lumping them all together. One was basically a petting zoo54000:27:57.319 --> 00:28:00.519



for lack of a for lack of better description, one54100:28:00.519 --> 00:28:02.720



of them was a bunch of inflatables and ball pits,54200:28:03.279 --> 00:28:05.640



one of them was arcade games, and one of them54300:28:05.720 --> 00:28:08.839



was all of these things. So the big anchor stores54400:28:08.920 --> 00:28:16.240



are becoming more and more well affordable. I guess, you know,54500:28:16.319 --> 00:28:17.640



I think you know.54600:28:17.839 --> 00:28:19.960



It's funny you mention that because I just I went.54700:28:20.039 --> 00:28:24.839



I went to visit Harr's Nightmare, which was the HAA54800:28:24.880 --> 00:28:28.000



Oscars winner for the Best New Haunt. And they're in54900:28:28.000 --> 00:28:29.880



a shopping mall, and it's the same type of thing55000:28:29.960 --> 00:28:34.720



where they are trying to bundle different attractions together, and55100:28:34.960 --> 00:28:38.359



you know, they have a year round horror store attached55200:28:38.359 --> 00:28:40.200



to the hont House. But I mean they're so they're55300:28:40.319 --> 00:28:42.160



taking over parts of the mall. I mean it's this whole.55400:28:42.920 --> 00:28:47.160



I think again, it's the bundling and unbundling. Right where55500:28:47.880 --> 00:28:50.559



we had that phase where we had all these independent55600:28:50.759 --> 00:28:52.440



you know, had the individual theme parks, you had all55700:28:52.440 --> 00:28:54.960



the independent attractions. It looks like now we might be55800:28:55.119 --> 00:28:59.720



re bundling these elements back together so you can make55900:28:59.720 --> 00:29:04.000



one central place again like the downtown. The downtown, the56000:29:04.039 --> 00:29:06.799



whole concept of the shared space where you where you56100:29:06.920 --> 00:29:11.039



put everyone together, because it just makes sense because infrastructure56200:29:11.279 --> 00:29:14.400



is expensive and getting all the people to one spot,56300:29:14.640 --> 00:29:16.160



you know, it's easier you get them all there. And56400:29:16.160 --> 00:29:19.880



then especially in America where it's different from Europe in56500:29:19.920 --> 00:29:21.759



other areas where you don't have as much public transit,56600:29:21.839 --> 00:29:25.680



so it's just getting to the place and parking and56700:29:25.720 --> 00:29:29.440



going in is such a big procedure, you know which,56800:29:29.920 --> 00:29:33.200



so I think it makes these things more appealing.56900:29:32.960 --> 00:29:35.000



At least in the short term. You know, even the57000:29:35.279 --> 00:29:37.519



smaller shops that are still surviving in the brick and57100:29:37.519 --> 00:29:41.599



mortar world love it when these kinds of attractions come57200:29:41.640 --> 00:29:44.640



in because it again draws people to the mall. And57300:29:44.839 --> 00:29:46.400



if they walk by the store, it's like, oh, wait57400:29:46.400 --> 00:29:47.960



a minute, let me go in and pick up some X,57500:29:48.079 --> 00:29:51.279



Y or Z whatever the store happens to sell. There57600:29:51.359 --> 00:29:54.720



are there are malls. There's you know, I can remember57700:29:55.400 --> 00:29:59.200



back in back back in Monday when they when every57800:29:59.240 --> 00:30:02.720



mall would many many days ago.57900:30:03.559 --> 00:30:05.960



But back back in Monday, I can remember when males58000:30:06.039 --> 00:30:08.440



used to it was a big deal in the late58100:30:08.440 --> 00:30:11.240



seventies early eighties for a mall to have an arcade,58200:30:11.640 --> 00:30:12.880



you know, and it was like, ooh, we're gonna have58300:30:12.880 --> 00:30:13.680



an arcade.58400:30:13.839 --> 00:30:15.799



And now these arcades are the size of like an58500:30:15.839 --> 00:30:21.279



old JC Pennies department store. You know, They're huge, and58600:30:21.039 --> 00:30:24.359



they're great, and they bring extra attention in and they58700:30:24.599 --> 00:30:28.799



generally generate some revenue. But once again, it all depends58800:30:28.880 --> 00:30:32.599



on execution. So it's a great concept, but great concepts58900:30:32.599 --> 00:30:35.720



if they're not executed well, will indeed fail. So just59000:30:35.799 --> 00:30:38.480



keep that in mind. Also keep in mind that we59100:30:38.519 --> 00:30:40.759



are done for this week, and keep us in mind59200:30:40.759 --> 00:30:43.039



for next week because we will be back. And if59300:30:43.079 --> 00:30:46.079



you're watching us on YouTube, please subscribe, Please continue to comment,59400:30:46.279 --> 00:30:48.839



and we will do our best to respond to those comments,59500:30:49.000 --> 00:30:51.119



especially if we've made an oops or if we need59600:30:51.119 --> 00:30:53.319



some clarification, or even if we see something that we59700:30:53.319 --> 00:30:55.119



think is absolutely brilliant, we'd like to share it with59800:30:55.160 --> 00:30:58.400



everybody else. So until next week, this is Green Tag59900:30:58.440 --> 00:31:00.960



Theme Parking thirty on behalf of Philip, myself, Scott Swinson.60000:31:01.279 --> 00:31:02.920



We will see you next week.60100:31:03.079 --> 00:31:05.039



Or on our Patreon show where we're going to talk60200:31:05.039 --> 00:31:06.559



about the Colorado ruling.60300:31:06.799 --> 00:31:08.920



Oh yeah, ooh, ooh, okay