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Okay, from our studios this week in Los Angeles and Tampa.
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This is Green Tag Theme Park and thirty. I'm Philip
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and I'm joined as always by my co host Scott
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Swinson of Scott Swinson Creative Elopment. On Green Tag, we
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look at the week's top news and explain why it
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matters to industry professionals. And today we're going to be
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discussing the latest Six Flags drama, plus a new a
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few items over at United Parks as well.
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We just change the name of the show to like
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green Flagged. I don't know, because we're always because we're
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always talking about Six Flags, it seems that's it's true.
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And and thank you to a few of the comments
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comments last week who were mentioning that the news broke
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about the new CEO as soon as we dropped our episode,
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so it's like, thank you. Sorry, we're at Ayapa, so
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we're back from my oapa now. And of course the
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news that did break while we were not paying attention
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was that the Six Flags does have a new CEO.
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So let's see John Riley. I pronouncing that right?
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That is correct?
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Okay, all right, got it? So John Riley will take
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over six Flags President and CEO, effective December eighth. Riley
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spent twenty one years with United Parks and Resorts, including
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one year as the interim CEO there before he transitioned
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in twenty nineteen to Park's rundos and its Palace Entertainment division,
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where he served in various roles, including also the CEO
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of Palace for one year. Palace owned and operated parks
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as such as Kennywood and Lake Compounds until earlier this
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year when Herschend acquired the Palace properties. We talked about
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all that previously. Now here's what they said about why
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they chose John. They said, after a thorough search process,
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we are thrilled to have appointed and accomplished and experienced
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leader with the right skill set to enable six Flags
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to reach its full potential. John is joining at a
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critical moment for the company that's ununderstandment following the merger
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of six Flags and Sedar Fair last year. With a
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fresh set of eyes combined with significant experience optimizing theme
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park operations and performance, we believe John will harness the
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best of both legacy companies and will invigorate profitable growth
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at our underperforming parks. So that's what's going on. They
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have announced the new CEO. He's taking over very soon.
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That's in a weaksh Now, I don't know anything about
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this human. I have not met him, ever talked to him,
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or whatnot. But Scott has a lot of experience in
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these in the parks that he comes from, and I'm
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hoping Scott, you can tell us. Do you know John?
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What do you think about this? What's going on? I
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know John.
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I have worked with John. John was actually when I
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was at Bush, or part of the time I was
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at Bush, John was the VP of Merchandise. I think
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it was both merchandise and culinary at that time. I
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think he had both, but I don't remember for sure.
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But then he moved up very quickly into corporate. I
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will tell you personally, I really like John Riley. The
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thing I like about him is he gets it. He
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understands that, you know, nothing is quite the way it
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looks on if you He's not. He's not an academic leader.
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He's a very practical leader, and I think that is
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has always served him well. He listens to people around him,
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or at least he did when I was working with him. Again,
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this has been several years ago, but you know he was.
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He was very eager to try new things. He was
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very supportive of crazy new ideas that we wanted to
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test out for things like Hello Scream in Christmastown. And
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was was eager to work across departmental lines, which I
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think is another thing that is important for somebody in
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this position. Somebody who doesn't isn't quite as afraid of
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the the silos as some people are. And by that
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I mean departments not talking to one another. That's what
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I mean by silos. I have to clarify that or
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we'll get letters. But the idea is I have in
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all the time that I worked with John, I really
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liked him as a person. I really respected him as
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a leader, and I think that as he has moved
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up and across, I think he's bringing a vast wealth
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of experience to this position, and a wealth of experience
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that was garnered in very different parks, so everything from
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Bush Garden, SeaWorld, to to the to Palace, to Hershend
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and now of course Six Flags. So I've already reached
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out on a personal level. I've already reached out to
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John and and expressed you know, how how how much
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I am thrilled to see that he has this position
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and to wish him congratulations, and I hope that the
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situation is such that he can help there's a position,
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he's in, a position that he will be able to
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continue to help help the new company grow, because I'm
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tired of calling it the new six Flags.
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It's not.
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It's completely different company. And we talked about that way
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too much in the last episode or one of the
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episodes in the past. But I think that his experience
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and his level headedness will help him greatly in this role.
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And I personally wish him only well, I think, you know,
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it's I I'm not sure I would be brave enough
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to take on this position. Yeah, because it's it's kind
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of a it's potentially a sacrificial lamb kind of position.
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Yeah, that's true. Well, so some of some of the
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comments that we got a lot already, Like again, I
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think people have been like commenting the last episode, you
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know about this already, because you know, you know, yeah,
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our episode was Ayapa and then people being and so
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what I I've seen in the comments and also what
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I've seen in like some of the other posts from
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the other industry publications is that the sentiment is that
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United Parks is the one chain that's not doing well
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and Six Flags is struggling. So how can the CEO
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from the United Parks help Six Flags? And won't it
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just hurt six Flags. It's kind of like the sentiment
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is kind of like, of all choices, choose that's one.
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And what do you have to say, Like, what would
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you say?
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He didn't come directly from United Parks's that's the thing
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you have to take into consideration. You know, he is
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he left United I don't know how many years ago,
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but it's been several twenty nineteen nineteen, Okay, so it's
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been you know, six years.
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Yeah, so he in twenty nineteen he went to the
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Palace Entertainment Parks, and.
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So, you know, the first and foremost you have to
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if you want to make that comparison, and you got
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to look at what the parks with the United Parks,
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which was then SeaWorld Parks and Entertainment I believe in
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nineteen So I can't keep track of which companies which.
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It was, Yeah, a SeaWorld Parks and Entertainment interny.
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You have to look at how they were doing then
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and the fact that he was not the full time CEO,
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he was the interim CEO, and so you know that's
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that's a little bit of a lame duck position as well.
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I'm not irrationally defending him because I like him, I am.
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I'm just pointing out some facts that I think people
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need to consider. But he's he has a great deal
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of So they didn't go, gosh, let's go to United
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Parks and see who we can get there. But there's also,
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you know, having kind of fall into fall I kind
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of fall into that same category as Oh, your experience
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in parks was at a Busch Gardens or a SeaWorld. Yeah,
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it was at a Busch Gardens or SeaWorld when they
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were the second most successful organization theme park organization in
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the world. And then Universal took us over and then
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not didn't take over the parks, but beat out the parks,
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and then I was gone and then all hell broke lose.
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So maybe he has the lynchpin. No, I wasn't. But
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but the you know, you have to kind of take
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into consideration that quite often there are people who do
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look for people who have a certain era of Bush
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Gardens or SeaWorld on their resume. When those two parks
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or those that company was doing well. You know, there
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was a time where the parks did where the what
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is now United Parks were doing very very well, and
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it was because of the gumption, it was because of
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the the approach that was taken. I can't I've been
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gone too long to figure out exactly what's happened and
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why it's not doing as well now. But but there's
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a there's a running joke in the industry that if
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you've got somebody from the old we'll call it the BEEC,
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we call it the B E C X pat mafia.
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If there's somebody who worked at Bush Entertainment Corporation when
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it was Bush Entertainment Corporation, they know how to do
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things on time, on budget, and they don't dig too
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deeply into Let's spend hundreds of millions of dollars on
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theoretical tests and studies, and let's do it. If it works,
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let's keep doing it. It doesn't work. The mindset back
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then was much more in the trenches. Yeah, So if
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you need something done, if you need something done on
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a budget, finding someone who worked for BC when it
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was BC is probably a good candidate for you.
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And then then he went over to palace, right, and
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then palace you know, was sold off, you know, and
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then you know, but I think Kennywood might be a
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good example, right, Kennywood was sold to hershen I mean,
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and so Kennywood was under the palace thing when he
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was there, right, right. So so I guess I'm wondering
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what you think this will change, is it?
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So?
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I hear a lot of what you're say is that
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he's like much more practical and on the ground, and
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he was what he was, And of course we're all
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this is all what you know, we're predicting a little
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bit here. But it's like, I think we talked about
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how they had a plan but for some reason they
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just couldn't execute the plan. And was it because of
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you know, poor leadership, or that they didn't get whatever reason.
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We don't know the reason that they couldn't execute their plan.
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But in theory, if he is much more on the
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ground and that type of you know, all these things
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that you're mentioning about him, that seems to be the
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solution to taking the plan they already have and just
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making sure the people at the individual parks do it well.
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I think it's even there's something even more, in my opinion,
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more blatantly obvious too. The CEO could not be from
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either Six Flags or Seed or Fair That's right, because
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I had to come from outside, had to come from outside,
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had to have experience in smaller parks. So it couldn't
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have been Universal or Disney. Yep, because Universal or Disney
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operate very differently. And you put somebody from Universal or
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Disney into a position like this and they're just frustrated
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because they don't have the blue sky budgets. They don't
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have the ability to you know, do case studies, do
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do do de beta testing to a gazillion times before
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you open something. Six Flags doesn't have that kind of budget,
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doesn't have that kind of money, So having someone who
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is used to working down and dirty and getting stuff
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done might be very beneficial for them.
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I was thinking also that, you know, because right now,
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since they've wasted all this time kind of like whatever,
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you know, basically they don't have money at all, and
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that's why they've been closing parts of trying and sell
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them or whatever. So they're in a bad position almost
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in every direction you look at, Like the expectations are bad.
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You know, the people are upset, the revenue is low,
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the debt is high. But that sounds familiar in that,
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you know, kind of sounds like like SeaWorld.
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I mean, you know, it kind of like, well, so
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maybe's Flags. Actually it sounds like six Flags. Six Flags
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has been in this position multiple times. Yeah, yeah, let
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me rephrase that. The old six Flags, what used to
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be six Flags, was in this position multiple times. You know,
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they went on this I don't know whether were many
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people remembered or not, but they went on this buying
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spree where they pretty much bought up every park that
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was for sale, any park that was privately owned that
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they could buy, they did. And then they realized, oh crud,
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we now own them, but we have to run them.
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We can't do that, so they sold them all again,
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and here we are again, and not necessarily for a profit.
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So you know, they're just back in the same spot.
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That's where I mean, that's why Giaga Lake is now condos.
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So but it is interesting because you think about I
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guess I think about it where if you think about
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it that way, you're like, what's needed now? Almost is
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that grittiness where you're like you have no budget, you
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have a bunch of debt. You know, you can't whatever
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everybody is angry, you just got to start to make
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it work. And you again, I think that's exactly why.
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I mean, I've we've all worked with Disney people, and
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they really are used to like a different pace right
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where they're like.