April 5, 2026

Six Flags' New Chairman, Merlin's Attendance Drops & Maya Culture as IP

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Six Flags appointed Richard Haddrill as executive chairman of the board, replacing Marilyn Spiegel (who stays on as lead independent director). Haddrill comes from the gaming industry — he was CEO of Bally Technologies and executive vice chairman at Scientific Games. The move continues the board refresh that Jana Partners demanded, and it puts more pressure on CEO John Reilly to deliver results now that the "board is in the way" excuse is gone.

Merlin Entertainments reported its 2025 annual results: attendance down 6.2% in North America, total visitors down 2.3 million globally, and revenue dropping 2.8%. North America was the weakest market across all of Merlin's brands, while Asia-Pacific saw strong growth driven by Legoland resorts in Japan and Shanghai.

And in Mexico, the Supreme Court ordered Xcaret to stop using Maya cultural elements in its parks, hotels, and advertising — a ruling based on a 2024 constitutional reform recognizing indigenous communities' collective IP rights over their cultural heritage.

Listen to weekly bonus episodes on our Patreon.

WEBVTT

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Okay from our studios this week in Los Angeles and Tampa.

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This is Green Tag at Theme Park and thirty. I'm

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Philip from Ganto Mighty and Controls that I'm joined as

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always by my delightful co host who loves his spinish

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espresso hot Scott Swinson of Scott Swenson creat Development. On

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Green Tag, we look at the top news each week

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and we explain why it matters to business professionals in

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the theme park and themed entertainment spaces. And this week

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we were going to pick up, as we usually do nowadays,

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with the continuation of the latest six Flags saga, and

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we're we're going to try and get to some other

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stories about earnings from Merlins and what's going on in

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Mexico with excrat.

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So onto six Flags one day or back to six Flags,

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maybe that's the more accurate description.

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Meanwhile, back at six Flags. Meanwhile, back at six Flags.

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Last time that we talked about six Flags was two

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weeks ago because we had that sojourned into the Halloween

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world with our coverage of trans World. But now that

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we're back, it's remember last time we talked about how

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Jana was pressuring six Legs to sell But the secondary

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demand they had was them to replace the board because

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they didn't think that the head of the chairman of

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the board was effective basically or you know, they had

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all these things, it's not effective, mismanagement.

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It was that strange story about they support they support

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the CEO, but they don't support the board.

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Yeah, it was strange.

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And then we were talking about how it's possible that

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if the board really is hindering the CEO, then that

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could be preventing some of the changes.

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Mean, that's kind of was absolutely.

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Oh yeah, it's it's there are many many stories in

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the theme park industry about how the board has either

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directly or indirectly impacted negatively impacted growth and new development.

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So it's nothing nothing new or surprising to me. I've

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lived it, and for those of you who know my

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career and easily understand exactly what I'm talking about. And

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Six Flags did replace the board pretty quickly. I mean,

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this was what we talked about it too, so less

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than two weeks. I mean, this whole thing happened.

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In a week and a half or whatever. And so

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they announced this week that the appointment of Richard Hadrill

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as executive chairman of the Six Flags Board directors, effective

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immediately with mister Hadrill's appointment, Marlon Spiegel Maryland sorry, Marylynd

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Spiel will serve as lead independent director, so that Maryland

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was the previous executive director, so now she's going down

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to lead in the pan director, but she's still going

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to be on the board. And in the press release

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they talked about how they're trying. Basically, over the last

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several months, six Flags has taken decisive actions to improve performance,

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including appointing John Riley a CEO in December, accelerating the

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company's portfolio optimization, and improving its capital structure. All of

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those things are true. They did put the new CEO,

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and they did sell a bunch of parks to improve

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their debt, but not by much. So Hadro's appointment to

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continue six Flags' effort to refresh the composition of its

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board and reinforce its commitment to ensuring the board has

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the right mix of skills to oversee the company's successful

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evolution and what skills you might be asking well. He

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came from his previous role was executive vice chairman of

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the Board of Scientific Games, which is now Light and Wonder,

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a leading provider of gaming entertainment solutions services. Before that,

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he served as chief executive officer of Ballet Technologies, where

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he led the company through a significant growth and strategic transformation,

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culming in its acquisition by Scientific Games, which so he

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did kind of just stay there. So what do you think, Scott.

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Well, I mean, I'm just glad that we're seeing six

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Flags taking the action on what they're saying they want

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to do. You know, they all too often we will

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hear with many organizations we should do this, or this

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is what we want you to do, or this is

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where we should go and this is and then nothing happens,

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or they go about it so slowly that their minds

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they change their mind before they actually implement the first

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thing they.

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Thought they should do.

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So I don't I don't think in this particular case

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because normally I'm usually the measure twice cut once kind

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of guy. But in this particular case, I think a

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rapid action is a wise move. And I think that

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especially especially if, as our previous reports suggested, that the

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board is standing in the way of the new CEO.

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So there's there's that, and that may have been you know,

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there may be something that we don't know yet. That

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may have been some of the challenges even prior to

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the merger. I mean that that may have been one

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of the issues that was challenging either six Flags or

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Cedar Fair or both prior to the merger. So it's

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it seems as though they are, as you say, they're

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moving very quick to do what they say they're going

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to do, and you know, people are like, well, he

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doesn't have any theme park experience, but he certainly has

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entertainment experience, and it's entertainment experience that, as we've talked about,

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is becoming more and more part of the theme park world,

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and that is the active engagement side. So it seems

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like it seems like it's not an obvious move, but

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it seems like a decent move when you actually kind

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of break it down, because again, John Riley knows how

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to run parks, that's his background. So you have a

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board chair that knows how to entertain people interactively or

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has worked for companies that know how to entertain people interactively.

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It seems like a nice, nice little marriage. There seems

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like a nice little assuming they can play nicely together.

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It seems like it's bringing kind of the best of

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both worlds into the top of the food chair for

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six flags. What I think is going to be interesting

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now is to see what happens with the rest of

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the board, oh before we get before we get lost. Though,

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I think keeping I do think that keeping Marilyn Spiegel

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is an interesting move. The reason I say it's an

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interesting move is and I don't think it's necessarily bad.

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I'm gonna I'm gonna.

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Play cup half full here. I think having someone still

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actively and strongly on the board who knows what went wrong,

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who knows the path, can answer some questions moving forward

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to finding a solution. I think all too often companies,

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not just on their board, on the board level, but

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on any level, will when things are going wrong. They

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get rid of all the people who were there when

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things went wrong, A whole new team comes in, They

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try all kinds of new stuff without knowing why things.

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Went wrong to begin with.

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So I think keeping I think keeping her on could

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could conceivably be a smart move and one that is

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not based on ego but is based on trying to

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get the most out of this board.

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And trying to make the company turn around.

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Because she has knowledge that nobody outside the realm of

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the board would have and so I think keeping keeping

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her on and keeping her in a position that is

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not you know, the janitor is a wise is a

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very wise move assuming that everyone can put their egos

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aside and they can they can work together to do

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their jobs as a board and a c suite gathering

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to make the parks and the brand successful again. So

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she has basically she has knowledge that could be very.

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Useful to them in the future, right right.

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I think now it's all just a little bit on John.

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So this is the interesting thing I took from it,

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which is it's almost like I know how to say it,

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but it feels a little bit like they're putting a

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lot of a lot of what do you want to say,

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faith or trust or expectation, whatever the word do you

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want to say is on John Riley here because now

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with this weird political machinations, they have cover to say, well,

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we even replace the executive chairman of the board, so

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you should have no excuse for what you're not going

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to do. And that may or may not be true

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because we're still operating off of no information, so we

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don't really know that the board was a problem. But

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if you assume that the board was a problem, and

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now they've kind of lost that cover. But at the

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same time, like you said, Marilyn is still there, and

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so the half full lens is, like you said, she

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has institutional knowledge that it's critical to avoid future failure.

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The other end of it is it's a game of

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throne situation, right, and she's still there pulling strings and

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causing mischief and we just don't know either way. But

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the only thing I can see from this is now,

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basically it's like Janna.

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They've given Jen everything they want.

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So what is their excuse now, which is you know

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you've you've said you like John Riley and John we

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put John Riley there, and then you said you weren't

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happy with the boards.

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We replaced the board, so they replaced the they replaced

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the chairman.

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They replaced the chairman, yet not replaced the board. So

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it's but.

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I no, I think again, half full, half full is okay.

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We're listening to you as our investors, and we're making

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the changes that you want. The half empty is we

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still have board members from the old board who may

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still be following Maryland's lead, who may not be happy

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with John Riley, because again, through either through fault of

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his or through no fault of his, they have been

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they have been pitted against one another because they like

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one they don't like the other. And also we have

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to keep in mind that Jen is only nine percent

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of the YEP only owns nine percent of the of

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the company. So I think it it is important to

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me this looks like a moderated but intelligent series of actions.

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YEP.

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That's That's the best way I can describe it, because

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all too often, you know, in so many odd and

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often disjointed situations, people will go nobody likes us, Great,

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we're getting rid of it, and everything goes and and

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you're left with a completely You're left with the same

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problem on the different side of the spectrum. So to

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make these kinds of moderate changes, and I realize getting

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rid of a board of the board of the director

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of the board is not necessarily a moderate change.

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It is a pretty radical change.

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But they're not swiping out the entire board, and they're

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not clearing out the previous board chair. So I think

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it sounds like they are making every effort. My only

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concern is I hope and this kind of echoes what

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you were saying, I hope that they're not setting up

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John Rawley toil because I can say we've done everything,

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We've done everything you asked for, all right, John. But

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at the same time, it also kind of gives John

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the freedom to enact all those things that he discovered

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when he was when he was in the parks, you know,

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and I think there was something like three hundred different

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projects that were brought to his attention or that he's

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looking at, you know, at least further investigation of these things.

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So well, we'll see fingers crossed from our friends at

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six Flags.

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That's right.

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That all we can do now is watch and wait,

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and we will. So next we're going to move over

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to Merlin Entertainments. I don't know. So this is news

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that again is not surprising, and I guess I don't

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even know why it's not surprising, but maybe I have

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some like preconceptions about the Merlin brand. But anyway, Merlin

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just they announced their latest earnings, and you know, basically

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they're in their annual report. They said that their attendance

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and revenue were down. They saw a six point two

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percent drop in it tenants at North America. However, overall,

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they reported total visitor numbers falling two point three million

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in twenty twenty five compared to twenty twenty four, with

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revenue dropping two point eight percent, So just down all

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over the board. And what they said in their annual

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report is competitive intensity remained elevated throughout the year, driven

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by increased promotional activity, widespread discounting across the sector, and

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the launch of a new attractions by competitors, including the

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entry of a new resort into the Florida market.

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Okay, Epic Resort, one might say.

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Yeah, but except that that helped everybody else, so anyway

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they can. They went on to say, looking ahead, we

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are seeing positive momentum in Q one twenty twenty six,

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with an exciting pipeline of new rides and experiences opening

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as the main season gets underway. And that part is

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true because of course, the Galactocaster, which they previewed at Ayapa,

236
00:12:53.879 --> 00:12:58.799
is going to the two resorts here in California and Florida.

237
00:12:58.840 --> 00:13:00.919
But that's just one small segment, you know, of the

238
00:13:00.960 --> 00:13:03.600
Merlin brand, the whole case Merlin.

239
00:13:03.639 --> 00:13:06.039
I mean, let's for those of you who aren't familiar

240
00:13:06.080 --> 00:13:08.919
with Merlin, Merlin is not an American company.

241
00:13:09.159 --> 00:13:12.320
It is. It's based in the UK, if I'm not mistaken,

242
00:13:13.080 --> 00:13:14.799
and so they.

243
00:13:17.000 --> 00:13:20.600
Have fingers in many, many countries and as their report showed,

244
00:13:22.240 --> 00:13:25.240
some of the other countries actually haven't had that bad

245
00:13:25.279 --> 00:13:25.600
a year.

246
00:13:26.480 --> 00:13:30.360
Yeah, So what was interesting is pulling like Scott reference.

247
00:13:30.399 --> 00:13:32.159
So I think for stories like this, I like to

248
00:13:32.159 --> 00:13:34.639
look also in what the UK is doing to cover it,

249
00:13:34.679 --> 00:13:37.080
because it's not an American brand, and so on the

250
00:13:37.120 --> 00:13:39.799
American side, we're focused on the Lego land part of it,

251
00:13:40.000 --> 00:13:42.200
but they also have Madame Dussade's, they have a lot

252
00:13:42.200 --> 00:13:44.120
of the sea life stuff, they have a lot of

253
00:13:44.159 --> 00:13:46.799
other brands that they're involved in. And there was a

254
00:13:46.840 --> 00:13:49.320
report that came out looking at just the Madame Dussade's thing,

255
00:13:49.440 --> 00:13:52.519
and it was interesting because it showed that basically Madame

256
00:13:52.559 --> 00:13:59.440
Deissades is varying according to sector. And I'll quote hear

257
00:13:59.440 --> 00:14:02.279
from the report. It says North America was the weakest market,

258
00:14:02.559 --> 00:14:06.960
with underlying sales falling eight percent. However, europe revenues roles

259
00:14:07.600 --> 00:14:11.200
moderate modest sleek by one percent, although the UK lagged

260
00:14:11.240 --> 00:14:14.120
behind with sales down three point five percent and visitor

261
00:14:14.200 --> 00:14:16.799
numbers dropping six event. Merlin attributed this to weaker demand

262
00:14:16.799 --> 00:14:19.600
in London, where fewer international tourists and a shift towards

263
00:14:19.600 --> 00:14:23.240
free attractions have weight on audiences. By contrast, Asia Pacific

264
00:14:23.240 --> 00:14:26.480
delivered strong growth, legitor numbers rising five point three percent

265
00:14:26.480 --> 00:14:29.120
and revenues increasing four print five percent. The region also

266
00:14:29.120 --> 00:14:31.200
saw a sharp one hundred and twenty percent increase in

267
00:14:31.279 --> 00:14:35.240
underlying operating profits, supported by strong performance at legal and

268
00:14:35.320 --> 00:14:38.679
resorts in Japan and Shanghai. In response to the downturn,

269
00:14:38.720 --> 00:14:41.159
Merlin is investing in new concepts to revitalize man of

270
00:14:41.200 --> 00:14:43.720
Jussad's and attract a broader audience.

271
00:14:43.879 --> 00:14:44.720
Among the nichiatives.

272
00:14:44.759 --> 00:14:47.039
Planned in twenty twenty six is an immersive Jumanji themed

273
00:14:47.080 --> 00:14:49.679
experience set to launch in major locations in New York, Hollywood,

274
00:14:49.759 --> 00:14:53.720
Las Vegas, and Sydney. So again, it's a more nuanced

275
00:14:53.759 --> 00:14:56.919
picture where you kind of look at it's like that

276
00:14:57.120 --> 00:14:59.720
it's this weird thing, where it's like, is this uh

277
00:15:00.120 --> 00:15:02.879
market area because they operate in so many different countries

278
00:15:03.039 --> 00:15:05.399
that different countries have different things, or is it a

279
00:15:05.440 --> 00:15:08.679
market age thing. I mean, I was looking at this

280
00:15:08.799 --> 00:15:13.360
and thinking, well, another through line here is that North

281
00:15:13.360 --> 00:15:15.840
America is the most developed, and then you have the

282
00:15:15.919 --> 00:15:18.240
European is right under that. And then you have Asia

283
00:15:18.240 --> 00:15:21.840
as a more emerging market still I mean not emerging

284
00:15:21.879 --> 00:15:24.639
technically but still growing. I guess, whatever you want to

285
00:15:24.679 --> 00:15:26.399
put on it, but it's not as developed it. It's

286
00:15:26.440 --> 00:15:29.919
a growth market, there's no question. Yeah, so you could

287
00:15:29.919 --> 00:15:33.080
map it in that way as well. But this again

288
00:15:33.840 --> 00:15:35.879
then they said, of course in Asia it's mainly driven

289
00:15:35.879 --> 00:15:39.080
by the Lego Land, but at the Japan and Shanghai

290
00:15:39.159 --> 00:15:42.879
right where the competition makeup is different, right.

291
00:15:42.759 --> 00:15:43.399
The Lego Land.

292
00:15:43.399 --> 00:15:46.440
I guess I'm saying, I don't know if this is fair,

293
00:15:46.519 --> 00:15:49.600
but part of me is thinking, I guess in the

294
00:15:49.759 --> 00:15:54.080
US we have a lot of destinations that I think

295
00:15:54.200 --> 00:15:57.919
were perceived as better quality than what Merlin is producing.

296
00:15:58.360 --> 00:16:01.240
But if you look at the competitive of like Shanghai,

297
00:16:01.240 --> 00:16:05.120
for example, it's the Lego and Shanghai is an excellent thing.

298
00:16:05.279 --> 00:16:07.360
We went there, I went there to tour it when

299
00:16:07.360 --> 00:16:09.679
it opened, and I remember saying on the show, how

300
00:16:09.840 --> 00:16:12.919
Lego and Shanghai is extraordinary.

301
00:16:13.039 --> 00:16:14.799
I mean, it's a fantastic park.

302
00:16:14.799 --> 00:16:17.279
It's so well done, so well built, and it's really

303
00:16:17.320 --> 00:16:21.399
really I mean it's it's very competitive, is my point, right,

304
00:16:21.440 --> 00:16:23.720
And so maybe part of this problem is that they're

305
00:16:23.799 --> 00:16:26.559
just a lot of their properties are just not competitive

306
00:16:27.000 --> 00:16:28.279
really in the markets they're in.

307
00:16:28.799 --> 00:16:31.200
But let me ask you, is the is the Lego

308
00:16:31.320 --> 00:16:37.639
in Shanghai experience? Would you say they are the top

309
00:16:37.759 --> 00:16:41.360
of the theme park food chain? Where do they fall?

310
00:16:41.919 --> 00:16:44.240
And I was, as far as competition goes.

311
00:16:44.399 --> 00:16:48.679
In the Shanghai region, they're probably right under Disney. And

312
00:16:48.679 --> 00:16:51.159
of course you have Beijing which has Universal but that's

313
00:16:51.480 --> 00:16:55.120
again it's like that's pretty far you know from from Shanghai.

314
00:16:55.279 --> 00:16:58.039
I lait and so, you know, but I would say

315
00:16:58.480 --> 00:17:03.320
that in terms of the family kind of focus and

316
00:17:03.399 --> 00:17:06.279
the theming, and you know, the amount of rides and

317
00:17:06.319 --> 00:17:08.720
all that kind of stuff, it's it's under it's.

318
00:17:10.640 --> 00:17:11.880
I don't know where you would put it.

319
00:17:11.920 --> 00:17:15.759
I guess for American comparison, maybe like Universal Kids might

320
00:17:15.759 --> 00:17:20.559
be a good like comparison because it is strong theming, right,

321
00:17:20.640 --> 00:17:23.440
the like the coasters are themed, the food is themed,

322
00:17:23.480 --> 00:17:27.880
the the like nothing falls apart, you know in terms

323
00:17:27.880 --> 00:17:29.599
of like like oh you're looking over here.

324
00:17:30.200 --> 00:17:32.960
You gotta you got to you gotta use the gotta

325
00:17:33.039 --> 00:17:33.480
use the glue.

326
00:17:33.559 --> 00:17:37.640
Well, the legos fall apart, but you know, the theming,

327
00:17:37.680 --> 00:17:41.079
the narrative structure is is pretty and you know coherence.

328
00:17:41.079 --> 00:17:42.640
Well, it's funny because when I looked at it, and

329
00:17:42.680 --> 00:17:44.680
this is my own this is probably my own naivete.

330
00:17:44.960 --> 00:17:47.960
But when I looked at it, when they said, you know,

331
00:17:49.960 --> 00:17:54.160
in in basically basically the Asia markets, these are markets

332
00:17:54.160 --> 00:17:59.839
that are less reliant on international tourism yep. Obviously, the

333
00:18:00.079 --> 00:18:04.279
North American markets are very much reliant on international tourism,

334
00:18:04.319 --> 00:18:07.079
and we all know that that is down and we

335
00:18:07.160 --> 00:18:10.000
may discover that that will continue to go down because

336
00:18:10.000 --> 00:18:13.519
of pricing, et cetera, et cetera, et cetera. Probably the

337
00:18:13.559 --> 00:18:18.359
second in line is the European markets. So it's it

338
00:18:18.480 --> 00:18:21.160
seems as though the pendulum has swung back. And this

339
00:18:21.200 --> 00:18:23.400
is anecdotal, this is not based on anything other than

340
00:18:23.400 --> 00:18:26.680
my observations, but it seems as though or the question

341
00:18:26.759 --> 00:18:29.119
that I wanted to put forth is could it possibly

342
00:18:29.200 --> 00:18:33.440
be that these markets don't have to rely on international tourism.

343
00:18:33.680 --> 00:18:37.759
International tourism tourism as much because of the population of

344
00:18:37.759 --> 00:18:40.119
the area is number one, and number two the fact

345
00:18:40.160 --> 00:18:43.920
that they've never well not never, but they are less

346
00:18:45.359 --> 00:18:50.000
reliant on international dollars coming in to make these parks successful.

347
00:18:51.079 --> 00:18:52.960
That's that's I don't know what you think think about.

348
00:18:53.079 --> 00:18:55.480
And that's very interesting because even if you look at

349
00:18:55.480 --> 00:19:00.240
their investments in Florida and California, I think that they

350
00:19:00.319 --> 00:19:03.960
are targeting locals, you know, for the Lego Land Galactic coaster,

351
00:19:04.200 --> 00:19:07.519
like it's really uh so that's interesting to you. So

352
00:19:07.759 --> 00:19:09.319
you could look at it from any of these lenses,

353
00:19:09.319 --> 00:19:11.359
you know, is it the region or is it like

354
00:19:11.400 --> 00:19:14.480
you said, the experiences on an individual level that are

355
00:19:14.519 --> 00:19:18.519
doing better are ones that are more local focused or

356
00:19:18.519 --> 00:19:20.440
something that locals would want to do. I guess you

357
00:19:20.440 --> 00:19:22.920
could put it that way versus like, you know, when's it.

358
00:19:23.079 --> 00:19:26.039
I mean, I don't think you ever. Locals never go

359
00:19:26.160 --> 00:19:29.200
to the you know Madame Tussaude stuff, right, or they

360
00:19:29.200 --> 00:19:31.200
never go a lot of the If.

361
00:19:31.039 --> 00:19:33.720
They go, they're taking they're taking relatives. That's that's right,

362
00:19:34.000 --> 00:19:36.160
that's taking they're taking people who are visiting from a

363
00:19:36.160 --> 00:19:38.559
tourist standpoint. The other thing you have to take into consideration,

364
00:19:38.599 --> 00:19:40.359
at least in the Florida market, is keep in mind,

365
00:19:40.400 --> 00:19:43.400
Lego Land is nowhere near Orlando.

366
00:19:43.920 --> 00:19:44.119
Yep.

367
00:19:44.480 --> 00:19:49.759
It's near, but it's it's an hour away yepically, So

368
00:19:50.039 --> 00:19:51.960
it's it's not something that you're going to hop on

369
00:19:52.000 --> 00:19:54.519
a bus on International Drive and have it drop you

370
00:19:54.559 --> 00:19:55.319
off at Lego Land.

371
00:19:56.039 --> 00:19:58.799
So I think your point to that also back to

372
00:19:58.920 --> 00:20:02.119
what they said about the competition. Because they weren't close

373
00:20:02.200 --> 00:20:04.839
enough to Epic, they probably didn't get that tourist bump

374
00:20:05.079 --> 00:20:07.359
because people aren't going to take an hour or get

375
00:20:07.400 --> 00:20:10.039
an uber or find a bus or taxi or whatever

376
00:20:10.319 --> 00:20:12.640
to go an hour out when they're there for Epic.

377
00:20:12.640 --> 00:20:16.119
They're going to stay within the little bubble which boosted

378
00:20:16.160 --> 00:20:20.160
Disney because it's close enough to Disney and SeaWorld.

379
00:20:19.680 --> 00:20:22.559
And Universal and you know, every every other park in Orlando.

380
00:20:23.200 --> 00:20:25.200
My guess is point Orlando is having a good year.

381
00:20:25.240 --> 00:20:27.200
I don't know that, but you know I would. And

382
00:20:27.240 --> 00:20:28.960
there is a there is a two SuDS there, so

383
00:20:29.039 --> 00:20:32.200
I'm curious whether that individual will be doing any any better.

384
00:20:32.759 --> 00:20:35.440
But and a sea life. There's a sea life there

385
00:20:35.440 --> 00:20:35.759
as well.

386
00:20:36.079 --> 00:20:36.279
Yeah.

387
00:20:36.279 --> 00:20:39.400
So uh, but yeah, I think that that was kind

388
00:20:39.440 --> 00:20:40.920
of my point in saying that it's it's a little

389
00:20:40.920 --> 00:20:44.680
bit outside of the the realm because it's yes, it's

390
00:20:44.759 --> 00:20:48.920
drawing people to the Orlando specific market, but the Lego

391
00:20:48.960 --> 00:20:50.960
Land in Florida is quite away from Orlando.

392
00:20:51.000 --> 00:20:53.720
It's quite aways from Tampa, you know it was.

393
00:20:53.799 --> 00:21:00.680
It's out in the old the old Cyperuscarden area, you know,

394
00:21:00.720 --> 00:21:04.000
it's it's kind of in the to be honest, kind

395
00:21:04.000 --> 00:21:06.119
of in the middle of nowhere. Sorry people who live there,

396
00:21:06.119 --> 00:21:08.000
but it's it's you know, it's let me put it

397
00:21:08.000 --> 00:21:11.200
this way, it's not the hub of Orlando. And it's

398
00:21:11.240 --> 00:21:13.359
not something that people would say, oh, we got to

399
00:21:13.359 --> 00:21:15.279
go to Epic because it just opened in Orlando and

400
00:21:15.400 --> 00:21:18.599
let's take let's take an afternoon and go over to

401
00:21:18.799 --> 00:21:21.839
Lego Land. Not gonna happen, yeah, or if it does,

402
00:21:21.880 --> 00:21:24.240
it's very rare, and they're probably if it does happen,

403
00:21:24.279 --> 00:21:26.400
they're on their way to the beach in Tampa, so

404
00:21:26.440 --> 00:21:27.680
they'll stop there on their way over.

405
00:21:28.319 --> 00:21:28.599
Well.

406
00:21:29.000 --> 00:21:31.599
Well, anyway, I think it's interesting that they're talking about

407
00:21:31.759 --> 00:21:36.519
the immersive type experiences and investment. Uh, and of course

408
00:21:36.640 --> 00:21:38.759
we've already seen it, and so I think those are

409
00:21:38.880 --> 00:21:42.440
good markers. But I think they're gonna this could this

410
00:21:42.480 --> 00:21:45.039
could potentially be another situation where you have some assets

411
00:21:45.079 --> 00:21:48.160
that are just might need to be recycled in some

412
00:21:48.240 --> 00:21:50.839
way because you're gonna get you're gonna get back into

413
00:21:50.839 --> 00:21:53.119
that trap right where it's like they have so many

414
00:21:53.160 --> 00:21:57.079
assets spread throughout the world and not they can't invest

415
00:21:57.079 --> 00:21:59.079
in all them at the same time, and so how

416
00:21:59.079 --> 00:22:02.319
do they how do they rebalance these It's similar to

417
00:22:02.359 --> 00:22:04.400
the Six Flags things sort of where I'm sure that

418
00:22:04.400 --> 00:22:06.839
there's there's properties that are not great that they might

419
00:22:06.880 --> 00:22:09.680
be able to recycle or do something with in order

420
00:22:09.720 --> 00:22:12.960
to keep the investment to stay competitive in these other places,

421
00:22:13.359 --> 00:22:15.960
because yeah, you're just not I think that a lot

422
00:22:15.960 --> 00:22:17.119
of these markets you just can't.

423
00:22:17.400 --> 00:22:19.200
You have to reinvest to stay competitive.

424
00:22:19.240 --> 00:22:21.279
But well, and it's finding it's this has been a

425
00:22:21.359 --> 00:22:23.400
challenge for as long as there're have been theme parks,

426
00:22:23.559 --> 00:22:27.839
and it's finding that balance between local and tourism base.

427
00:22:28.359 --> 00:22:33.200
So well, we'll see it appears again I say this,

428
00:22:33.359 --> 00:22:37.359
It appears anecdotally that those that are less reliant, at

429
00:22:37.440 --> 00:22:40.799
least in this specific lens, those that are less reliant

430
00:22:40.839 --> 00:22:46.119
on tourism, especially international tourism, are doing better than those

431
00:22:46.160 --> 00:22:47.559
that are relying.

432
00:22:47.160 --> 00:22:50.599
On people coming in from other places. Don't know.

433
00:22:51.359 --> 00:22:55.920
So let's move over to Excaret in Mexico.

434
00:22:56.359 --> 00:22:59.279
So this is an interesting one. And just because there's.

435
00:23:00.960 --> 00:23:06.279
Anyway I'll read here from an excerpt from the Yucatan magazine. Here,

436
00:23:06.319 --> 00:23:09.880
I'll just read some excerpts. So the Supreme Court has

437
00:23:10.000 --> 00:23:13.720
ordered the Excurret group to stop using Maya cultural elements

438
00:23:13.720 --> 00:23:16.119
in its parks, hotels and advertising and for those that

439
00:23:16.160 --> 00:23:19.440
are not familiar, which I was not until recently, But

440
00:23:19.559 --> 00:23:24.799
the Excurrat is a kind of you describe it as

441
00:23:25.039 --> 00:23:27.400
like a theme park compound type of thing where there's

442
00:23:27.759 --> 00:23:31.440
three different theme parks. There's one focused on Maya culture.

443
00:23:31.599 --> 00:23:33.640
There's also one focus on wellness, and then I think

444
00:23:33.640 --> 00:23:36.119
there's one focused on sports and that. So they have

445
00:23:36.160 --> 00:23:38.839
different focuses all the three of them. But then around

446
00:23:38.920 --> 00:23:41.640
them there's also resorts that are connected to each one,

447
00:23:41.960 --> 00:23:44.119
and it's sort of like a compound. But it's the

448
00:23:44.160 --> 00:23:47.039
big selling point here is that it's all inclusive. So

449
00:23:47.880 --> 00:23:49.720
you know, you book there and you are paying a

450
00:23:49.759 --> 00:23:54.519
much higher room rate, but that's because your transportation is included,

451
00:23:54.720 --> 00:23:58.640
your meals are included, your entry into the theme parks

452
00:23:58.640 --> 00:23:59.359
are all included.

453
00:23:59.440 --> 00:24:02.279
Like everything is included. So it's this similar to port

454
00:24:02.279 --> 00:24:04.920
Aventura just outside of Barcelona, that's right, Yeah, And.

455
00:24:06.480 --> 00:24:08.920
It's received a lot of recognition for the quality of

456
00:24:08.920 --> 00:24:10.799
what they do and whatnot. And of course one of

457
00:24:10.839 --> 00:24:14.359
their main parks is all centered around this Maya Mayan

458
00:24:14.400 --> 00:24:17.119
culture elements. But the Supreme Court just ordered that they

459
00:24:17.119 --> 00:24:19.559
need to stop using them, and so that could be

460
00:24:20.119 --> 00:24:23.200
a very large problem. And this has been ongoing for

461
00:24:23.240 --> 00:24:24.640
a while since twenty twenty two.

462
00:24:25.440 --> 00:24:25.920
And what had.

463
00:24:25.920 --> 00:24:30.759
Happened was they had gotten a lower court to stay

464
00:24:30.839 --> 00:24:33.279
the order while it was going through court so they

465
00:24:33.279 --> 00:24:34.759
could keep the Mayan culture stuff.

466
00:24:34.799 --> 00:24:36.759
But the suprene Court just revoked that.

467
00:24:36.880 --> 00:24:39.279
So they even while this is finishing going through everything,

468
00:24:39.279 --> 00:24:41.559
they have to stop using the references immediately.

469
00:24:41.640 --> 00:24:44.079
So let's see.

470
00:24:44.119 --> 00:24:48.079
It says the council here, the Mayan Committee Council, the

471
00:24:48.319 --> 00:24:51.279
council in the area that represents the mind Culture, accused

472
00:24:51.279 --> 00:24:54.759
the company of cultural appropriation by incorporating sacred traditional elements

473
00:24:54.839 --> 00:24:58.000
into its theme parks and promotional materials without community consent.

474
00:24:58.279 --> 00:25:01.440
Among the disputed symbols are one of the celebrations, the

475
00:25:01.440 --> 00:25:04.559
Maya Ballgame, the Sacred Maya Voyage, and the Dance of

476
00:25:04.599 --> 00:25:07.799
the Owls. And according here from the article, it says

477
00:25:07.960 --> 00:25:11.359
that the main Justice based the court's decision on a

478
00:25:11.400 --> 00:25:15.880
September twenty twenty four constitutional reform that recognizes the autonomy

479
00:25:15.880 --> 00:25:19.039
of indigenous peoples to preserve and protect their cultural heritage,

480
00:25:19.119 --> 00:25:23.359
both material and intangible. It also establishes that indigenous communities

481
00:25:23.480 --> 00:25:28.200
hold collective intellectual property rights in their heritage, I meaning

482
00:25:28.240 --> 00:25:30.720
maya culture is not in the public domain and it

483
00:25:30.799 --> 00:25:36.039
cannot be freely exploited. Of course, typically the Mexican Tourist

484
00:25:36.079 --> 00:25:39.000
Council sent out a statement being like this is going

485
00:25:39.079 --> 00:25:42.480
to cause untold damage to tourism and rah. But ultimately,

486
00:25:42.559 --> 00:25:45.599
I don't know. Ultimately it's like, look, they've ruled that

487
00:25:45.680 --> 00:25:49.960
it's an that maya culture is an IP, and specifically

488
00:25:50.000 --> 00:25:53.440
the stuff they are using, which are like performance they're

489
00:25:53.519 --> 00:25:56.519
using like a ballgame and a sacred voyage and a

490
00:25:56.599 --> 00:25:58.319
dance of the owls like these are not like.

491
00:26:00.000 --> 00:26:00.400
Anyway.

492
00:26:00.680 --> 00:26:05.920
Basically, it's I think the court's position is like this.

493
00:26:04.799 --> 00:26:05.400
This is IP.

494
00:26:06.240 --> 00:26:08.720
You are using this IP and you're profiting it off

495
00:26:08.720 --> 00:26:10.519
of to the point where you're making entire theme park

496
00:26:10.559 --> 00:26:13.480
centered around it, and it's part of your activities, and

497
00:26:14.079 --> 00:26:18.680
you do not have rights to use this IP, so period.

498
00:26:18.799 --> 00:26:23.079
And I don't know. I think that the cultural you know,

499
00:26:23.119 --> 00:26:28.440
the tourism thing, I'm like, that's it's like, I guess

500
00:26:28.480 --> 00:26:30.359
they had to say that kind of statement, but I

501
00:26:30.359 --> 00:26:33.480
feel like it's really lacking. Like what they need to

502
00:26:33.519 --> 00:26:36.160
do is be like, here's a framework that we can

503
00:26:36.200 --> 00:26:39.039
suggest to move forward, some sort of licensing terms that

504
00:26:39.079 --> 00:26:40.960
we would like to come to so that other people

505
00:26:41.000 --> 00:26:43.480
can get this this culture, and that we can all

506
00:26:43.640 --> 00:26:46.799
collectively make this a great tour destination to have more

507
00:26:46.799 --> 00:26:48.720
people learn about it. Like that's what they should have said,

508
00:26:49.039 --> 00:26:51.920
but instead they just were like, this is terrible. Anyway, Okay,

509
00:26:51.920 --> 00:26:53.240
I'm done, Scott, what do you think?

510
00:26:53.720 --> 00:26:54.839
Well, the I.

511
00:26:54.839 --> 00:26:59.920
Think the impact of this can be short term terror51200:27:01.680 --> 00:27:04.200



because there is not a single there is not a51300:27:04.240 --> 00:27:10.839



single cruise port in Mexico that doesn't have some representation51400:27:11.160 --> 00:27:14.200



of the Mayan culture, either as a photo op, as51500:27:14.240 --> 00:27:18.680



a as a performance. It's just over and over and51600:27:18.720 --> 00:27:24.039



over again. And I'm not sure. I mean, I'm obviously51700:27:24.079 --> 00:27:30.720



not an expert in Mexican law, but it's to me51800:27:30.839 --> 00:27:33.880



that's sort of like saying, well, you can't celebrate Saint51900:27:33.920 --> 00:27:36.880



Patrick's Day because that is something that is owned by52000:27:36.880 --> 00:27:40.160



the Irish and the Catholic Church, and in order to52100:27:40.200 --> 00:27:42.839



do it you have to pay royalties to them. It52200:27:42.960 --> 00:27:46.519



seems suspicious to me based on American law, but I52300:27:46.680 --> 00:27:51.599



don't understand Mexican law. That said, I think cultural appropriation52400:27:51.720 --> 00:27:54.319



is a challenge. I'm just not sure that cultural appropriation52500:27:54.440 --> 00:27:58.359



is something that can be considered an IP. The idea52600:27:58.440 --> 00:28:02.680



here is, you know, like you know, if if I'm52700:28:02.720 --> 00:28:08.039



wearing if I'm wearing a if I'm wearing a shirt52800:28:08.279 --> 00:28:11.480



that says proud to be Polish with a Polish flag52900:28:11.519 --> 00:28:16.839



on it, am I it should Does someone in Poland53000:28:16.839 --> 00:28:18.839



need to make money off of that? That's what this53100:28:18.920 --> 00:28:23.440



sounds like to me, because what's happening is incorrect. Well53200:28:23.440 --> 00:28:25.359



that explained, That explained to me better, because, like you53300:28:25.440 --> 00:28:27.359



just said, they could have come up with an idea53400:28:27.400 --> 00:28:29.480



where they would have paid them for the IP. That's53500:28:29.480 --> 00:28:31.839



what an IP is, You pay for it in order53600:28:31.880 --> 00:28:34.240



to use it. So if this is an IP, explain53700:28:34.279 --> 00:28:34.759



it better to me.53800:28:34.799 --> 00:28:35.440



So I understand.53900:28:35.920 --> 00:28:38.920



Okay, So I'm gonna borrow a little bit from my54000:28:39.799 --> 00:28:44.279



neighbor who actually does something similar where he goes to54100:28:44.319 --> 00:28:47.480



the Philippines and where he studies their cultural dances there54200:28:47.559 --> 00:28:51.720



or whatever. So basically, and in this case, he gets54300:28:51.960 --> 00:28:54.000



he has permission, he does all the persons and everything54400:28:54.000 --> 00:28:55.559



corrected to be able to bring it back here and.54500:28:55.480 --> 00:28:58.240



Permission permission from who persion.54600:28:57.880 --> 00:29:04.039



From from the coldultural council. They're the Philippine Council. So54700:29:04.119 --> 00:29:09.240



basically this is how I see this. So they're Mayan community.54800:29:09.279 --> 00:29:11.920



They're reading through the articles. They have different they have54900:29:12.000 --> 00:29:14.359



multiple councils, but they do have an official council that55000:29:14.440 --> 00:29:19.039



represents the Mayan cultural heritage where they are the runs55100:29:19.039 --> 00:29:22.000



responsible for maintaining the ap. So they're like, this dance55200:29:22.680 --> 00:29:25.319



is a Mayan cultural dance and this is why, and55300:29:25.400 --> 00:29:28.000



here's the exact movements, and here's the exact ways performed,55400:29:28.000 --> 00:29:29.960



and here's what is in everything. So they have like55500:29:29.960 --> 00:29:32.759



an IP book about this dance. And what they're saying55600:29:32.920 --> 00:29:37.440



is you are using this dance in your theme park55700:29:37.480 --> 00:29:38.960



and you are profiting off of it because you are55800:29:39.039 --> 00:29:41.400



using your marketing and you are advertising it, and you55900:29:41.440 --> 00:29:44.200



are not paying for a licensing fee for that or56000:29:44.240 --> 00:29:47.000



have any agreement for us paying, which they do have56100:29:47.079 --> 00:29:48.599



rules around using.56200:29:49.000 --> 00:29:53.759



Yes paying exactly that. So that goes that really supports56300:29:53.759 --> 00:29:56.559



what I was just saying. They need money. They want56400:29:56.599 --> 00:29:59.799



money because if the cultural if the cultural organization's true56500:29:59.799 --> 00:30:02.160



goal is to make certain that the Mayan culture continues56600:30:02.200 --> 00:30:04.440



to be seen by more and more people. By removing56700:30:04.480 --> 00:30:07.559



it from escrit and then in turn, every single theme park, everything,56800:30:07.599 --> 00:30:12.640



every single cruise port in Mexico, their culture will be56900:30:12.880 --> 00:30:13.640



less visible.57000:30:14.920 --> 00:30:16.839



And that's not their goal.57100:30:16.920 --> 00:30:19.559



I mean, it's understand that's what the Supreme Court is57200:30:19.559 --> 00:30:20.279



saying is an IPA.57300:30:20.519 --> 00:30:22.400



I think I kind of agree with with that. So57400:30:22.440 --> 00:30:23.319



that's what I'm saying.57500:30:23.680 --> 00:30:28.039



If they want money, right, they want money, That's exactly57600:30:28.039 --> 00:30:28.519



what I'm saying.57700:30:28.559 --> 00:30:30.400



So we're saying exactly the same thing.57800:30:30.880 --> 00:30:33.920



The Cultural Council even the really statement and was like,57900:30:34.480 --> 00:30:37.160



we're willing to talk about this, you're you know, we're58000:30:37.200 --> 00:30:38.799



willing to work with you to be able to make58100:30:38.839 --> 00:30:40.559



sure this is represented properly.58200:30:40.720 --> 00:30:41.400



I just want to make sure.58300:30:41.440 --> 00:30:42.720



I just want to make sure that we're not framing58400:30:42.720 --> 00:30:47.039



this completely as cultural appropriation, because quite honestly, it's not.58500:30:48.160 --> 00:30:54.079



This is somebody who has somehow assigned themselves to be58600:30:54.279 --> 00:30:59.640



the keeper of the Mayan culture for thousands up one58700:30:59.640 --> 00:31:02.559



thousands of years and claiming it is an ip.58800:31:04.359 --> 00:31:06.880



I think it's more sure. I mean, I guess if58900:31:06.880 --> 00:31:07.839



that helps with the framing.59000:31:07.880 --> 00:31:11.240



But now they want money for it.59100:31:11.759 --> 00:31:14.200



I guess it's like it's not just the money, but59200:31:14.240 --> 00:31:16.880



they also want to make sure that it's represented properly.59300:31:17.240 --> 00:31:20.440



And that's similar to what my neighbor with the Philippines.59400:31:20.759 --> 00:31:24.200



They don't charge him, but they do make sure that59500:31:24.240 --> 00:31:27.400



the way he's doing it is appropriate, and that's why59600:31:27.519 --> 00:31:29.880



they require him to go and learn there and to59700:31:29.960 --> 00:31:32.319



prove that he is representing it properly, and then to59800:31:32.359 --> 00:31:35.920



document the show so that there's like a proper documentation59900:31:35.960 --> 00:31:39.759



of it. And I think in this case, we don't60000:31:39.799 --> 00:31:41.880



know how much they're asking for, so it could be60100:31:42.039 --> 00:31:44.960



like ten dollars and in which case it would be60200:31:45.039 --> 00:31:46.839



ridiculous that xcrat is not doing it. So I think60300:31:46.880 --> 00:31:49.559



that's more where we're lacking knowledge is how much are60400:31:49.559 --> 00:31:51.920



they really asking for? What are they really doing there?60500:31:52.240 --> 00:31:55.119



You know what what what is the degree of damage?60600:31:55.160 --> 00:31:59.279



Which we don't know. But I think it's it's like60700:31:59.480 --> 00:32:01.400



unfair to it's just about money. I think it's like60800:32:01.920 --> 00:32:04.759



that they've developed like this is how this dance is done,60900:32:04.759 --> 00:32:06.480



and this is how it needs to be followed, just61000:32:06.480 --> 00:32:09.799



like any IP, and you're like not working with us61100:32:09.799 --> 00:32:12.079



to make sure that you're doing this properly, and we61200:32:12.079 --> 00:32:14.200



don't know how much they're going to charge, So maybe61300:32:14.559 --> 00:32:15.400



maybe there's that charge.61400:32:15.440 --> 00:32:16.920



Who was ten dollars, it would not have gone to61500:32:16.960 --> 00:32:21.319



the Supreme Court. Well, you know, here's the thing I am.61600:32:21.480 --> 00:32:24.599



I am. I am opposed to cultural appropriation.61700:32:24.680 --> 00:32:26.240



In fact, anytime I do anything, I'll give you a61800:32:26.240 --> 00:32:28.960



perfect example, anytime I've done anything that is Day of61900:32:28.960 --> 00:32:31.279



the Dead, I go to the local Mexican Consulate to62000:32:31.319 --> 00:32:34.039



get their blessing to make certain that we are representing62100:32:34.079 --> 00:32:34.680



it appropriately.62200:32:34.720 --> 00:32:35.920



But they're not asking for money.62300:32:36.519 --> 00:32:38.359



They're not asking for money too, They're not asking for62400:32:38.400 --> 00:32:43.359



money to be the gatekeepers of their culture. And that's62500:32:43.559 --> 00:32:45.240



that's where I think this is a slippery slope, and62600:32:45.279 --> 00:32:47.640



I think there is something a little bit suspicious about it.62700:32:48.720 --> 00:32:50.920



We'll see how it pans out. If they go back62800:32:50.920 --> 00:32:53.759



to Escaret and say, you know, as long as we62900:32:53.839 --> 00:32:56.680



have final say on what the end product looks like,63000:32:57.119 --> 00:32:59.000



then we'll be fine with it. But I doubt that63100:32:59.400 --> 00:33:01.960



this is the Supreme Court. If that was indeed the intent,63200:33:02.400 --> 00:33:05.480



we'll see. We'll keep watching it. Unfortunately, we won't keep63300:33:05.480 --> 00:33:07.119



watching it this week because we're way over time.63400:33:07.200 --> 00:33:09.519



So that's the end.63500:33:09.680 --> 00:33:11.359



Yes, that's the end of green Tag Theme Park in63600:33:11.400 --> 00:33:15.319



thirty on behalf of Philip Bernandez with Gantum Lighting and63700:33:15.319 --> 00:33:18.599



Control and myself Scott Swins with Scott Swins and Creative Development.63800:33:18.640 --> 00:33:22.720



Can't remember the name of my own company your spin Espresso, Yes,63900:33:22.839 --> 00:33:23.680



Spinach Espresso.64000:33:24.200 --> 00:33:26.480



We will see you next week by

Scott Swenson, ICAE Profile Photo

For over 30 years, Scott Swenson has been bringing stories to life as a writer, director, producer, and performer. His work in theme parks, consumer events, live theatre, and television has given him a broad spectrum of experiences. In 2014, after 21 years with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development. Since then he has been providing impactful experiences for clients around the world. Whether he is installing shows on cruise ships or creating seasonal festivals for theme parks, writing educational presentations for zoos and museums or training the next generation of attractions professionals, Scott is always finding new ways to tell stories that engage, educate and entertain.

Philip Hernandez, ICAE Profile Photo

CEO of Gantom, Publisher of Haunted Attraction Network

Philip is a journalist reporting on the Haunted House Industry, Horror events, Theme Parks, and Halloween. He is also the CEO of Gantom Lighting and Founder / Publisher of the Haunted Attraction Network, the haunted attraction industry's most prominent news media source. He is based in Los Angeles.