WEBVTT
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Okay from our studios this week in Los Angeles and Tampa.
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This is Green Tagged Theme Park and thirty. I'm Philip
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from Gantum Mighty and Controls, and I'm joined by my
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delightful co host Scott Swinson of Scott Swinson Crey Development.
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On Green tag Theme Parking thirty, we look at the
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top news each week and discuss why it matters to
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industry professionals in the theme park and theme entertainment spaces.
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This week, we're gonna touch on a little bit of
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updates from six Flags, and then we're gonna get into
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the elephant in the room of the Middle East tourism impact,
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and then finish with some of the changes that Disney
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has made to its executive team. And we want to
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just note that this week's episode is brought to you
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by Spinach Espresso.
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Who sent.
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There.
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It is Spinach Espresso. It's not everyone's cup of tea.
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We've had several people who have reached out, not you know,
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I would love to say thousands up on thousands, but
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we've had a couple folks reach out and ask about
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Spinach Espresso and you can you get Spinach Espresso swag
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and merchandise, and now yes you can. I don't know
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why this has become such a thing, but.
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I've just had a great time with it, developed a
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logo and so this this episode is brought to you
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by Spinach Espresso. It's not everyone's cup of tea. But
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if you'd like a mug or a T shirt or
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I think there's maybe onesies or something like that. I mean,
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all kinds of stupidness with the Spinach Espresso logo on it.
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And the T shirts actually have the green tag logo
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on the back too, which is kind of fun. Yeah,
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but if you want those, you can go to zazzle
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dot com just search Spinach Espresso and it will come up.
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But I didn't Yeah, I didn't know this was a
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thing until they had just appeared. And it's like, okay,
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Scott ran with it. I think it's so stupid, it's fun.
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I don't know. But there again, had nobody mentioned it,
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had I been the only one laughing, then I would
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have said, oh screw it, we'll let this go. But
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there's a couple of you out there, you know who
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you are, and I appreciate and I appreciate you commenting
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Spinach Espresso because that was a random made up thing
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at the time, and you know we're gonna we're gonna
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see if we can make it a thing. Yep or yes,
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I don't know. At least I have a mug and
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a T shirt. So but if you too would like
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a mug or a T shirt, it's at zazzl dot com.
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Just search Spinach Espresso and I will tell you it
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is print on demand. So it is not the most
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cost effective way to do things, but I have I
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promise you it is set on the absolute minimum amount
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of profit. I think I make two percent off of
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each each thing sold. So if you want to play
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along and have a good time, and if you do
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get something, please take a photo and post it on
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you know, post it in the comments for our our
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YouTube too, just because we would love to see you
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and your Spinach Espresso gear. Yes, it's stupid and fun
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all right. Now back to things that are serious.
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Yes, speaking of of serious brand activations.
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Oh, that could be a good segue.
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That was a good smooth, good smooth transit there.
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It's almost as smooth as the espresso in spinisch Espress anyway.
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So but if not everyone's company, that's.
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No it's not everyone's company in either of this show
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or our chuckleheadedness over here. So Travis Kelsey has been
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officially named as a brand and brand ambassador for six Flags.
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If y'all remember back in October, we talked about how
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Kelsey had joined the investor group of Jena Partners when
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they bought a nine percent stake in the company, So
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he had already we'd already talked about that in the past,
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and remember that at that time, Six Flags teased that
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they were going to be doing something with Travis Kelcey
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that was going to be like this. So they rolled
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out officially what it means, and I'm just going to
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read exactly from the press release. It says Kelsey will
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partner with six Flags provide a marketing support to the
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company's portfolio of parks, including supplying digital content across various
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social media platforms. Six Flags has also has the right
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to utilize Kelsey's name, image, and likeness across a variety
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of approved channels, including broadcast media, streaming platforms, and in
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park market outlets. In a separate press release that Dorian
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Lake sent out, which was forwarded to me by the
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editor of Trashus, magazine. They said in that that Kelsey
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was going to be promoting Six Flags in his social
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media platforms as well, and so it sounds like it's
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a it's both where he'll be talking about going to
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Six Flags and having fun there on his social media platforms,
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and then the park will also be able to use
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his image, likeness and content that he's developing in their
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stuff on social but also in the park as well.
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So it's I think this is I think this is
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really interesting because it's it's not it's it's a finding
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finding a way to do marketing that's not traditional marketing,
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that is current marketing, and that benefits the person. You know,
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there have been for years. They have always tried to
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find spokespeople for parks, or representatives or brand ambassadors for
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for certain areas. Yas Island tried desperately to find a
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different brand ambassador or for different different things, and to
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my knowledge, they've gone through I think three and nothing
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really stuck. So I think that this is just another
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example of how a person of notoriety can actually invest
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in a company and then contribute to that to the
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well being of that investment by continuing to use their
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notoriety to keep the Six Flags name out there in
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social media, both provided by the company and on their
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own social media platform. So this this seems like the
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next step in the marketing evolution that's happening when it
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comes to theme parks, especially but kind of in general.
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So I think this is wise and see it works.
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They did not disclose any financial information about the deal,
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but to Scott's point, you could see how essentially, since
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he is an investor, if he makes the company more valuable,
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then he that's how he gets he gets compensated.
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Right, I mean, he's got a nine percent stake in
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the company, so yeah, it's in his best interest to
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continue to promote it.
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Yeah, so we'll continue to follow this. I think it'll
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be more interesting once we actually see what the campaigns
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look like. So I'll be curious to watch when it
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starts showing up in the parks and we start to
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see if it actually moves the needle or not. So
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you know, we'll we'll we'll watch for that. So okay,
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let's move on now to the elephant in the room.
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So several people have asked about this in the last
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several episodes for us to talk about the what's going
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on in the Middle East, and Scott and I have,
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in classic Scott and I fashion, been avoiding talking about
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it until at least a little bit more information is
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out there. And we have talked about it in our
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Patreon show where we've bounced ideas back and forth, and
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we've heard from a lot of listener, like an enormous
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amount of listeners about this topic. So I think for me,
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I just want to keep it in our lanes because
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we're not geopolitical experts.
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But I was set to be.
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In the Middle East, so with Scott, I was vending
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at Ayapa in the Middle East, and Ayappa has canceled
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its show in the Middle East, and they, as I predicted,
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offered two options. You could get a refund minus twenty percent,
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or you could put your money towards next year and
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hold your spot for next year. So gantum, we're going
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to be holding our spot for next year because I think,
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I don't you know, even if I took that twenty
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percent and invested it, We're like, what, You're not really
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gonna make up for that loss. To me, it mostly
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was the travel and those type of expenses. But anyway
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I am, I am holding moving the money and moving
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towards that, and from a strategic standpoint at Gantum, what
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I'm looking at here, I think it's mostly a waiting
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game of sorts because it all depends on how long
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and how long to my For me right now, I
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think it all depends on how long the straight actually
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remains closed. That's to me the biggest thing, and that's because,
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right an enormous amount of our oil comes through that
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and so twenty percent of the world's oil goes through
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that straight, right it does disproportionately impact Europe and Asia.
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Eighty percent of China's oil comes from that twenty percent
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that comes through that straight, but also a significant portion
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of the UK and Italy and Japan. Those places are
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going to be more or impacted by it. But on
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a rit large level, the amount of time that that
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strait remains closed could increase oil prices. So the longer
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it's closed, the higher oil prices go. If oil prices
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go high, that doesn't just impact those people, it impacts
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us and tourism. And that's because higher oil prices are inflationary.
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Because everything requires transit, especially in America, like food materials.
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Everything has to move on trucks, or move through the
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air or somehow get around, and so it's not just
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inflationary in terms of it costing more at the pump,
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but it's inflationary for all sorts of items. So that's
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what I'm thinking about. I'm thinking about, how how long
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is this straight going to be closed? How many drones
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do they have? They just released a statement today, actually,
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the new Supreme Leader release the statement today saying that
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he in full like their main mission.
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Is to keep that straight closed.
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So if it remains, the longer it mains closed, the
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more inflationary it is. If it's too inflationary, that could
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not only impact our economy, but impact everyone's economy in
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a tourism sense. In my opinion, what that does is
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make places like six Flags especially vulnerable because, as we
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have talked about writ large, the higher inflation is that
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means less discretionary income for the value minded consumer, which
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is who six Flags is targeting. I think this will
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be less of an impact to Disney, and I think
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Universe will sit somewhere in the middle.
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I'm done, Scott.
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Well, okay, now, this is one of those few times
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that Philip and I don't necessarily see eye to eye.
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On this particular point, I actually think that higher fuel prices,
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especially when it comes to gasoline, is actually going to
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benefit a six Flag situation because they have a lot
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more local parks. People will not be doing the major
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destination travels if it holds true with previous previous situations
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where travel has either been impacted because of COVID or
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fear of retaliation or gas prices or whatever. So it's
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the local parks that actually have a little bit of
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a boost, and it's the destination parks that take a
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little bit of a hit because people don't travel for
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their once a year visit to Walt Disney World in
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Florida or Disneyland in California. They instead go to their
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local parks. So this I believe that this just might
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be a benefit for six Flags to get people to
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come to the local parks because people are more often
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because people are not willing to travel long distances because
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of the cost. Now whether that is true or not,
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I don't know. Like like Philip said, we are not
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experts in this, but this is something that I'm just
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looking back. You know, in five years of doing this show,
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we have covered some pretty major catastrophes, some pretty major situations,
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whether it's been you know COVID or well going.
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Two COVID.
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Yeah, yeah, there's basically basically, I think the most important
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thing for our listeners to remember is make sure that
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your plan you're doing parallel planning so that no matter
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which situation does come to be, whether it is I mean,
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perfect example, Philip and I both have very similar backgrounds,
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we have very we have access to very similar resources,
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and we have drawn two slightly different conclusions. We don't
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know which is right. We don't know which one is
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going to be true. I think the same is going
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to be true in your industry as well. So make
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sure that you are planning a lot of what ifs
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and continue to plan in parallel, not with the idea
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of well, I'm going to shift when I need to
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be able to shift smoothly, because the more smoothly you
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can shift between one parallel plan and the next, the
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less likely it is to impact to impact your industry
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negatively or impact your company negatively. So yeah, with all
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sort of post crisis leadership, the only kind of christ
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leadership there really is is really good planning so that
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you have multiple options and you are right now, not
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when it happens, but right now, exploring as many options
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as possible that will reduce the costs your transportation costs
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for goods and to increase your your local awareness so
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that people won't have to travel as far. You know,
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keep all of those things in play so that you
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can just shift lanes as opposed to stop one project