Is Six Flags Preparing to Sell More Parks? What the Filings Suggest
A new set of trademark filings has raised fresh questions about Six Flags’ long-term portfolio strategy. An entity called Enchanted Parks Holdings, LLC—linked to Orlando-based Innovative Attraction Management (IAM)—has filed trademarks incorporating the names of several current Six Flags properties, including Michigan’s Adventure, Six Flags St. Louis, Oceans of Fun, Water Safari, and Great Escape Lodge. While trademark filings alone don’t confirm transactions, the scope and specificity of these names suggest preparation for potential rebranding tied to asset transfers.
That context matters. Since the merger closed, Six Flags has been explicit that not every park fits its future model. Management has already disclosed that a significant portion of legacy Six Flags parks underperform financially, and impairment charges taken in 2025 reinforced that reality. Rolling debt forward earlier this month bought the company time—but at a higher fixed cost—making portfolio simplification a logical lever if margins remain tight.
We discuss what this could mean in practical terms: water parks and resort-adjacent assets may be easier to separate than full theme parks; complexes like Worlds of Fun and Oceans of Fun could potentially be split; and regional operators like IAM may be assembling multi-park portfolios under unified consumer-facing brands. None of this confirms sales—but it aligns with a long-signaled strategy to slim down, reduce capital intensity, and concentrate investment on fewer, higher-performing parks.
The episode also looks at parallel signals elsewhere in the industry. Delta’s earnings show premium cabins overtaking main cabin revenue for the first time, reinforcing the broader shift toward bifurcated markets. And Universal’s newly announced Scooby-Doo and Universal Monsters walk-through for Fan Fest Nights illustrates how IP-driven, upchargeable experiences can add revenue without long-term balance sheet exposure—an approach increasingly relevant in a higher-rate environment.
Taken together, the story isn’t panic or distress. It’s positioning. Trademark filings don’t sell parks—but they often precede decisions. And in 2026, flexibility, optionality, and capital discipline are becoming as important as growth.
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