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Okay, from our studios in Los Angeles and Tampa. This
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is Green Tag Team Park and thirty. I'm Philip. I'm
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joined as always by my co host Scott Swinson of
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Scott Swinson creat Development on Green Tad. We normally look
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at all of the news each week and explain white
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matters to business professionals.
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But this week is Halloween.
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That's that typical, typical Halloween sound. You know.
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Wow, that reminded me of my childhood for a second
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with the little hangs in the way and so oh,
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look at that.
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Scott has props. I didn't.
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Scott always has props when it comes to Halloween.
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I so today, obviously we're going to talk about Halloween.
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We're just talking about trends, We're talking about divisive topics,
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We're talking about all of the elements of Halloween. Scott
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and I are both deeply in the halloween world. Scott
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used to run Bush Gardens, Tampa's Hollis Cream for many
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years and then now he has written for haunts all
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over the world, and I have covered.
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Haunts all over the world over the world.
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In addition to working at several places I worked in media,
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I also work at a few larger clients, and of
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course I used to have a screen park a long
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time ago, and so we both have a lot of
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opinions and thoughts about the haunt space, from operations to
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marketing to creative and so as much as we try
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and move on, I think every time, you know, you
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still we still go to thing. And of course this
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year I went to many many haunts.
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To mix with you, this.
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Is actually Halloween light season for me. I went to
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fewer haunts this year than I think I've gone to
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in the last thirty years. But it's interesting because some
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of them were haunts that I was working on some
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of them or Halloween festivals that I was working on.
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Some of them more haunts that I did work on
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in the past, and some of them were some of
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the trends that we're seeing and we're going to discuss
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in the show are things that I've seen, and we
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did a little shit chat before the before we started recording,
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and we've discovered that some of these might just be regional.
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I don't know, we'll see so when we get to that, well,
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we'll start to talk about it. But you know, I
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think a lot of the stuff we've covered, but I
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think it's important to cover it again because this is
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our Halloween special. So there you go. Yeah, where do
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you want to start, Philip? You want to start with
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Horror Unleased? You want to start in Vegas?
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Okay, Horrorunleashed was the first to open for the Hall
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of I'm going to say it's following season. Even though
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Horror Leashed is year round, of course, it's universal is
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new year round horror experience there in Las Vegas. I
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just started jumping into it without explaining it, and then
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I realized that the biggest thing I've heard about Horror
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Leashed is how many how few people.
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Are aware of it.
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So I was like, we maybe we should explain that
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it's a universal is year round experiment in Las Vegas
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next to Area fifteen. And that media day was on
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August tenth, so that was when my season started. And
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they've been, you know, going since then and period. Oh
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you have not been, Scott. I don't know if you
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watched any videos.
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Yes, I've watched some of the videos, and I've talked
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to some people who've been other than just Philip. And
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the response that I'm hearing it's interesting because I like
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to hear what other people have to say, because I
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think I'm either jaded or looking for the wrong things
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sometimes when I go to Halloween events, so I like
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to hear what other people have to say. And I
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haven't talked to anybody who has been overtly negative. But
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I also haven't talked to anybody who has been oh
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my gosh, this is the best thing since sliced bread.
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So and again, I think we kind of said it
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when we covered it on the show earlier. Is it's
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not targeted to a hot audience, is what I'm is
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kind of what I'm reading between the lines. It's targeted
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to a Vegas audience, which makes sense, which are people
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who enjoy haunted attractions but are not quite as uh
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are their expectations are different than those people who work
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in the hont industry. And I also think that you
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know something that you had mentioned, Philip, was that, uh,
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some of the the installations or pieces are are installed
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so that they can be.
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Changed yep, which they've already announced they're going to put
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a Crampis experience there in the midway.
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Yeah, so that makes that makes total sense for a
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year round permanent installation, you know, you need to be
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as modular as possible to change that stuff out.
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Yeah, I agree with all that.
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I think I think we're already going to veer off,
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veer off topic, or not off topic, but off into
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a separate I think something I think people, especially us
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in the trashional industry. I think if you've done a
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lot of haunts, you have a lot of haunt experience.
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I think what a lot of people forget is that
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it's kind of like the minimum biable product. It's like
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you have to what really matters is what is good
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for your guest, what entertains your guest, and what entertains
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your guest in your.
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Market that you're in. Okay, it doesn't matter.
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So that and that's that's the hard thing, because you know,
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as you do more haunts and experience more things and
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you see all this stuff, then you you have, I guess,
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a more refined palette, as I would say it, you know,
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as as somebody who's gone around done a bunch of stuff.
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But you always have to think about it's not for you,
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you know, it's for the people that you're trying to
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get in to go to your market.
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And so.
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I think that I.
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Think a lot of people like a lot of just haunters,
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but a lot of rabid theme park fans also forget that,
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like it's it's not so all that being said, I
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think Horror Unleashed is not for people in California that
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are used to Halloween horn nites. It is for people
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in Vegas who are there visiting casinos and are gonna
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go to Area fifteen, get in the uber somehow, go
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over there for uh, do multiple things like go to
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Air fifteen to see me a wolf and do or
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a concert or whatever. They're gonna do a few things.
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They're gonna throw this in there, and it's meant to
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be part of that type of experience, Like it's not
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meant to be something that people adjust their plans to
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go to. Like no one's gonna go to Vecus just
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for that. I mean haunters maybe, but that's.
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The thing may people have. But but again those are
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the ones who give it the least, the least positive review.
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That's exactly right, Like that's exactly right.
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Like if if your entire thing is you're gonna spend
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all the money in time just to go to horn Leech,
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it's not gonna be worth it. And I but again
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I think that's I'm sure they knew that, like because
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because when I always describe it, I say, it's basically
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it's just a watered down version of Halloween horn Nits,
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which is interesting on its face just because you know,
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you would think or common sense would would make you
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think that that you could or you know that they
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would be better because they have a building they built
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from scratch, like from spec But it's more like they.
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I don't know.
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I mean, it's just it's just it's a less it's
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not as good as Halloween whatever. Whatever the reason is
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it the is it the excitement, you know, is it
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the crowd or what is it the missing the theme park,
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whatever the reasons, it's it's not just not as good
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as well.
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It's it's also under one roof. I think that has
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a lot to do with it. I think that you
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know the fact that Hornites, whether it's California or Florida,
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is more spread out. It's there's more anticipation built between things,
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there's more of a crowd energy. I think that is
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is different because it's seasonal, so everybody's like, oh, we
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got to go do it now because it's going to
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go away, and well, now what seventy seventy two days,
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it'll go away. I mean something ridiculous like that. There's
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a there's a fuse to it, there's an energy to
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it that I don't think you're ever going to get
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into year round hunt. But but I'm curious and hopeful
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that it will at least be sustainable so that these
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kinds of things in various formats can can pop up
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in different places.
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Yeah, I mean again for me, I'm just I'm again.
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I was, like I said, happy that it exists, Like,
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you know, am I going to go to Vegas for it?
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No?
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Am I happy it exists? Yes?
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What I go for crampus, I'm not even sure, only
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if there's other things in the area, because again, they're
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just adding stuff to the midway, right, So we'll do
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it if you're in Vegas.
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But that's right, special trip for it. And I think
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exactly the target audience.
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That's the target audience exactly, that that's what it's built for.
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So I think that that kind of strain. So switching
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topics now, just briefly. So I drove up to Medford
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organ to interview a gentleman there who listens to the
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show a lot for a year head listeners in the
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beginning and has tried to take everything I think that
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Scott has written in his books and try and take
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everything to heart and has made a five year plan.
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You know, where he started with there's one Haunt billion,
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then he's expanded it into a thirty thousand square foot
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building with three attractions and a midway and there's story,
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and I mean, it's it's done well. But even when
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I just did a interview with him, and even in
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the interview, he's talking about that concept of like, you know,
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basically he was like, he made this Invasion inspired Haunt
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where it's about alien abductions, and he made one that
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is about like Indiana Jones but horror movie, you know,
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like inspire and so great. And then he was like,
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and then we had to do clowns because everybody kept
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asking if we had done clowns or where the clowns
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were and all that. He's like, and we just we
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just had to do it because and he mentions this
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about the local market and what they expect and how
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it was all his dream to buy a big orgle
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or prop but the market wouldn't care, like that money
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would be you know, better spent on other elements that
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the market would be more interested in than it would
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be this thing, even though he wanted it, and he
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because he knows all the haunts, but that's not the
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market doesn't know that because they're in Medford, organ which
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is kind of in the middle of nowhere, Like it's
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not it's four hours from Portland, right, and it's it's
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thirty minutes from the California border, but it's way way north,
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so it's you know, it's unlikely you're going to get
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you're going to pull people from San Francisco or Portland,
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so you're pulling people that are not that don't have
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any major attractions in their space of just what what
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they expect is different. So but it was it's really
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funny to hear that, because it's like as much even
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as you if you know right that you that the haunt,
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or that you know that that clowns are cliche or this,
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or that there is a part of it where in
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less mature markets, that's what the people expect. They expect
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cliche things because that's what they're used to.
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And I think it's I think it's essential to know,
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you know what the market will bear years and years
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ago for for Valley Fair, I was hired to write
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a haunt that it was interesting because they said, here,
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this was my challenge. They said, we want something that
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ties directly to the the Minnesotan audience. But these are
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the people, these are not the people who can who
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can handle too esoteric a concept, so so don't go
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too far. So I wrote, I wrote a haunt called Berserkers,
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which was based on a Viking myth. So you know
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Minnesota Vikings team. So it was based on a Viking
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myth and it was in essence a werewolf story, but
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it was when we originally wrote it, and I never
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actually saw it produced, so I don't know how how
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much they tried. They tried to keep as much of
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it as possible from what I understand, but it was
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sort of the were wolf versus the wear bear. And
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so it was basically about these these Viking warriors that
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would consume this strange potion that would transform them into
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half human and half animal. And and I asked them,
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I said, is this too esoteric? And they said, no,