April 12, 2026

Disney Cut 1,000 Jobs — But Not in Theme Parks

Disney Cut 1,000 Jobs — But Not in Theme Parks
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Disney is laying off 1,000 employees across film, streaming, and marketing as it continues to shed costs and reorient itself. This comes against the backdrop of two major digital plays failing: OpenAI killed the Disney/Sora partnership and Epic Games (which Disney invested $1.5B into) laid off 20% of its workforce after a 25% slump in Fortnite players. It's clear where Disney's moat lies, as its experiences posted $10 billion in quarterly revenue and 6% growth. In a parallel story, Meow Wolf is betting that it can extend its IP beyond its physical experiences. Also this week, Disney filed a patent for a weather system that would use biometric data and park sensors to adjust your itinerary in real time. Listen to weekly bonus episodes on our Patreon.

























WEBVTT

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From our studios in Los Angeles and Tampa. This is

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Green Tagged Theme Park and thirty. I'm Philip and I'm

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joined as always by my delightful yet a little tired

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this week cost Scott des Druggy of Scott Swinston created

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Development and on Green tag Each week we look at

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the top news and we pick the stories that we

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think are the most important for the theme park professionals,

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and we try and discuss why they're important. And this

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week we're going to start off with the news that

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I think has not really got the right amount of attention,

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which is the Disney layoffs, and then we'll see what

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else we get to. But maybe we'll talk a little

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bit about Disney's new plan for how to mitigate weather impacts,

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which does not include actual shade. So anyway, Scott just

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got back from a trip in Knoxville. He just landed

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and he's here for all of you to record the show.

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So it's a little loopy this week, but that we

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will carry through.

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We will muddle through. I mean, let's face it, you

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know you've seen us. Those of you who've listened to

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us are watched us for a while. You've seen us

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be loopy before, so this will be nothing new, and

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I will do my best to stay as focused and

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as I told Philip just before we started recording, I

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will try to stay as focused and awake as I

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possibly can. So if I doze off, it's not because

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your company is dull. It is simply because I'm tired.

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That's all there's Now, you make it a really great

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show too. Who knows? Who knows what I'm gonna say either,

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So they could be one of the other. We'll see.

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We'll find out there's a spinish espresso joke somewhere in there,

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but well, I should have just another sip. There we go.

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Okay, we have to get it into every episode. Okay,

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let's to the news. So Disney. I'm sure everybody listening

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to this has seen this story pop up in their

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feed on some platform or other, and I think that

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most people are framing it incorrectly. So I'm going to

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try and do my best to frame it in the

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larger context. We've all heard at this point that Disney

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is laying off a thousand employees as part of its

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ongoing reorganization. First thing is this has been going on

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since before tomorrow, so it's not his exact you know.

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It's like people are saying it's his thing, but it's not.

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It actually has been going on for much longer. This

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part of their larger reorganization, and it's not impacting the

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theme parks at all. It's all marketing, awards, publicity departments, film, streaming, television, cable.

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The parks operations and live entertainment are not being impacted

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at all. It's part of a larger pattern actually where

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we have seen all of Disney's digital plays kind of

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not really work. And this is a recent thing, so

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this is a larger context.

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Right.

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If you remember back that Disney invested in Epic Games,

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so they also had a partnership going on with Sora

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so that people could generate little AI videos with some

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of the characters. Well, Sora was killed a few weeks ago,

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was just shut down. They didn't even tell Disney, they

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just like shut it down. And then they told Disney

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like an hour before they announced the put out of

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the press release about it, and so open Aye just

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killed that. And then Epic Games, who Disney had invested

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a billion and a half in back in twenty twenty

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five to work on like a Disney area and Disney,

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you know through line for gaming, they're having a bad

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time right now. They laid off twenty percent of their

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workforce and they're blaming a slump that's about twenty five

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percent in players on their game, and that's part of

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a larger pattern. Gaming large is contracting right now. Sony

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had to raise the price or PlayStation five by one

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hundred dollars, which people are not happy about. And Nintendo

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cut production of its flagships, which two console thirty three

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percent after we call today sales. So it's also seening

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week are spending just across the board, So that is

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part of the larger again pattern of where people are

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spending and how that money is all working. But what

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I'm saying is this is the context right where right

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now the only thing working for Disney really is the

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theme parks, and they're some some of the streaming, right

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not as much as the physical experiences and those ips

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that they're taking through physical experiences. So that's the context

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where Disney has had these bets and the bets have

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not worked, and they laying off people, but not in

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the theme park division. And I think this is all

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part of the larger shift that Scott has talked about,

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and we've talked about on the show multiple times about

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where you're going from where Disney had started with the movie.

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You know, like snow White, you start with the movie

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and then you take that and it goes through its

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old flywheel and it ends up in the parks at

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some point. And now it's more of almost invert of that,

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where they're spending attention on the parks and they're trying

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to figure out how they can promote the parks through

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their media content distribution. And my last thing here is

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it's interesting that also this week we saw Meel Wolfe's

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new CEO choice. They spent a year trying to find

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a new CEO and they chose the CEO with no

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attractions experience. This is the CEO that comes from technology

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and integration, and it comes from meta, comes from gaming,

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comes from some of these places that are having struggles,

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but has experienced taking IP and pushing it out into

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broader experiences. And he even referenced in his LinkedIn posts

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about how my job is to make sure millions more

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people get to feel that way, the way that they

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walk in and have the wonder at the seeing meal

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with the first time, why they walk through our portals

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or encounter Malwolf in entirely new ways. And they're basically

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talking about the same strategy that Disney is mirroring, where

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they're going to be taking content that is generated from

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the live experiences and pushing it out across other platforms.

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So, Scott, what say you about this?

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Should we care about Disney's layoffs or are people overreacting?

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What's what do you think? Well, anytime you say layoff,

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people overreact, So so that's just a given. I think

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what this what this says to me, and I agree

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with absolutely everything that you said. I think that it

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is clearly not it's not saying that the Disney theme

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parks are a challenge. In fact, it's saying that the

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Disney theme parks are the saving grace for the company

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at the moment, and that so they're they're they're not

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really laying off there, just right sizing, And I really

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hate that term, having been the victim of right sizing

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in the past. Pivoting, but pivot to a new direction,

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pivot in a new direction. Yes, yes, putting, I mean

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invest investing, shooting where the ducks are flying, investing where

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the where the money is being made. And reducing where

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it's not being made now. I also but it also

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to me in a much broader scope, is showing how

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quickly things change. Because you know, you have probably heard

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us say on this show that the next big ips

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are going to come from gaming. Well, gaming has already

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has already seen it's I won't say it's gone, it's not,

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but it's seen its zenith. And I think what happened

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was everybody followed our advice. No, everybody felt the same

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way that this is exactly where we needed to go.

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So so much was diverted into the gaming world and

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into the whole AI vibe that the product, the quality

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of the product either went down or completely saturated the market.

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And the moment you saturate any market, that's when things

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start to change, that's when things start to go down.

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So the trick is to be one step ahead of that,

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you know. And I think and I said it even

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when we were talking about gaming and how important it

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was to the industry as a whole. But even back then,

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I said, people want things to do. That's the one

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thing that COVID taught us, or one of the things

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that COVID taught us, is that people want things to do,

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not just look at on a screen. That is very

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important screen stuff. You know, people live on their phones,

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they live on their laptops, they live on their on

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their tablets. That's fine, I get that. But because that

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that is becoming so commonplace. You know, you can go

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through you can go through an entire universe on your phone.

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But because you can do it on your phone, the

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ability to do it in real life is all the

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more special now. So you know, I love the idea

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of of the focus shifting back to the live experience,

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the focus shifting back to how can we use what

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the parks are bringing us in Disney specifically and me

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Alwolf as well. How can we use what the activations

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in the parks are bringing us and figure out how

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to use that as the impetus to expand out from

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you know it all what it all comes down to

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is what is the most compelling story, What is the

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story that people are willing to invest time and money in,

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and then how do you take that to multiple platforms.

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I'm going through a very interesting thing right now. I'm

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one of the I'm one of the adjudicators for the

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education sessions for IAPPA and I can't tell you. First

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of all, we had more. We've had more submissions this

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year than pretty much ever, So anybody who's submitted, thank

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you very very much. I appreciate that. I will say, though,

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there are more submissions about how to use technology to

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gamify things that I've ever seen, and I think that's

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a perfect example. It shows that it shows that there

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are there is a glut of this out there, and

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everybody thinks this is going to be the saving grace.

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And I think people think it's going to be the

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saving grace because on paper it looks really good. You mean,

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I do a one time investment. I don't have to

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continue to staff it. I don't have to do maintenance

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on physical buildings. I don't have to do maintenance on

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physical attractions. It looks really good. The problem is it

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hits hard, hits fast, and burns out. It's like, you know,

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they say, we've all heard the phrase meteoric rise. Well, yes,

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but a media or burns out before it hits the ground.

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So we have to recognize that our a meteor rite

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burns out before it hits the ground. My science friends

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would be really upset with me when I said that,

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But it's one of those situations that you really got

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to look at it and go, Okay, yes, it's a component,

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but the moment we put all of our eggs in

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one basket, whether that is live the live element or

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the cinematic l which I wouldn't recommend for the next

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ten to fifteen years, or the gaming element, I think

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what you got to look at is where are the

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stories being being created? Where are they being created that

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so that in a in a successful way. And what

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we're seeing here with Disney right now, and I think

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what we're seeing to a certain extent with Meowolf is

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the stories, the good stories are being created in the

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real world. Now, if there's a way to extend that,

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you know, I like the quote from from meal Wolf,

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to basically extend that in that encounter from the actual

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portals to an entirely new or different way or a

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different thing. And Meowolf is always kind of played with

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you know what, how are you and how are you

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devouring the content? How are you consuming the content? And

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so I think it makes sense for them to take

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their successful installations and figure out how do we get

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these into more people's hands on different platforms. Again, it's

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nothing new because it's exactly what Disney did years and

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years ago, except they took it from a cinema and

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brought it to and brought it to a theme park

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and comic books and toys all that stuff. But now

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it's just changing that focus a little bit. Where are

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and look at you know, look at your universe. If

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you are working in a large, a large entertainment corporation,

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look at your universe and see which planets are burning

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hot right now, and figure out how to use them

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as your impetus to spread those stories, to spread those

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impactful moments to different areas or different ways. So I

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don't think I don't think it's a a I don't

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think it's a death knell for you know, gaming or

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streaming or anything like that. I think it's just putting

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the focus where the the impetus and the new ideas

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are succeeding right now, and that's in the parks.

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You know, you mentioned a little bit there about the

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some of the gaming ideas and the gamification and the

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trends that you're seeing in that with technology, and I

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was thinking along similar lines where it's like I think

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the theme parks have seemed to get inspiration from the

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gaming world, and I think that the.

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Good version of that inspiration is thinking.

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About why should guests come back to the area that

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this area, because that's in essence a game. It's like,

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why would you turn it on every day when you

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have so much competition on your phone?

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Why do you keep logging in?

239
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You know? And the old reminds me of dual lingo.

240
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My dual English streak is really long, and it is

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like horrifying at this point. It's probably something I need

242
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to get to talk about in therapy. But you know,

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it's that idea of there's this like reminder and that

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you know those little things and it changes and it's

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that little It's like, there's a good example of these

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people where there's enough changes and there's enough reminders and

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there's enough little little elements in there that bring you

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back in. I think the good part that the theme

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parts have taken is the idea of how do we

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how do we make the in person experiences more engaging?

251
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How do we give people things to do? Then, how

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do we give people like reasons to talk about those

253
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things with their friends, and how do we encourage them

254
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to come back? Because it doesn't have to be a

255
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big change, but something is going to change, So it's

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not going to just be that they're not going to

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get bored if they come back again to our park,

258
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And how do we keep And I think those things

259
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are probably the good ideas I think to your point,

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or maybe you didn't say this, but what I was

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thinking when you were talking was, you know, leaning too

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much into the gamification. Then what it does is it

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lowers the moat. Right, the moat that we have is

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we have a physical space that brings people together. If

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you become a game, then you've lost your moat. And

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so how do you bring the good from the gaming

267
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that encourages that? But without compromising? What is your strategic

268
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advantage that?

269
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Yeah, it's a very well, very well put that's very

270
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well put. Yes, that's exactly what I was leaning into,

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but not necessarily able to eloquently explain it. Yes, if

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you become just a game, you're no longer a theme park,

273
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and therefore people will stop coming to your theme park

274
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and just play your game. A good example. It's interesting

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because I've I've gotten involved with a couple of online

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just online groups on Facebook because you know, I'm old

277
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and looking at coming it's it's adults who enjoy theme

278
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parks in Orlando, and there's a couple of different groups,

279
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and they're always asking about, you know, what should we do?

280
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How is it worth doing this? Is it worth doing that?

281
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And one of the things that has come up with

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a great deal of discussion now are the Harry Potter

283
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wands and the and the and the next generation of

284
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the Harry Potter wands. And people are asking are they,

285
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are they valid? Are they And what seems to be

286
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the answer is, if you are a seasoned pass holder,

287
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they're a great thing to make each time you visit

288
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something new, which I think is really smart. Now, are

289
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they something that is going to everybody who comes there

290
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once every ten years. Probably not, because it's actually pulling

291
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you away from the major attractions that they spent the

292
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vast majority of their dollars on. But it's an added element.

293
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It's a secondary It's like a countermelody. It's the harmony

294
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or the countermelody that holds the whole thing together. You

295
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can't let it replace what the core product is. But

296
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when you can find a way to use it to

297
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enhance the product and make it so that guests want

298
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to come back over and over and over again. Then

299
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it is a valid part, you know. I think the

300
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biggest challenge we've found in this industry, and I think

301
00:15:35.919 --> 00:15:39.559
in many industries, is we seek a magic bullet. We

302
00:15:39.679 --> 00:15:43.639
seek the one thing that's going to make our world successful,

303
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and things have become way too complex. We don't there's

304
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no such thing as a magic bullet. There is no

305
00:15:49.480 --> 00:15:53.200
one technology, there's no one ism or idiom that's going

306
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to make it so that people are all of a sudden,

307
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your parks all of a sudden going to be successful.

308
00:15:57.679 --> 00:16:01.399
Just because you added gamification or immersiveness or any of

309
00:16:01.440 --> 00:16:03.440
the other buzz bingo words that you want to throw

310
00:16:03.480 --> 00:16:05.759
out there, it does not mean you're going to be successful.

311
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These are all tools, you know, once you get Once

312
00:16:09.480 --> 00:16:11.440
you get a box of crayons, you have to then

313
00:16:11.559 --> 00:16:14.279
color in the picture. You can't just say I've got

314
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the red crayon, so we're going to be successful. That's

315
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not the way it works. Kids. So I'm not going

316
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to say that we should ignore gamification. I'm not going

317
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to say that looking at the digital streaming world is wrong.

318
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I'm just saying we need to based on the guest

319
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engagement with our product. We need to utilize all of

320
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the elements to the in the right proportion to create

321
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something that guests experience and remember the rest of their lives. Yep,

322
00:16:42.320 --> 00:16:49.200
Diversity of experience or i e. Side quests are important. Absolutely, yeah, right,

323
00:16:49.279 --> 00:16:52.639
both both and will and will every guest and be

324
00:16:52.720 --> 00:16:54.200
okay with the fact that every guest won't get the

325
00:16:54.240 --> 00:16:57.759
side quest. That's right, that's right, exactly comfortable with that,

326
00:16:57.840 --> 00:17:01.799
and many companies are not exactly the only the last thing.

327
00:17:01.840 --> 00:17:04.519
I just wanted to underscore there too, I think because

328
00:17:04.519 --> 00:17:06.200
I think we maybe we've glossed over it a little bit,

329
00:17:06.240 --> 00:17:10.559
but it's just about the idea that you know, Disney's

330
00:17:10.640 --> 00:17:14.039
largest moat right now is shifting to theme parks from

331
00:17:14.200 --> 00:17:16.480
its storytelling narrative. And you talked about it a little

332
00:17:16.480 --> 00:17:18.000
bit where you're saying when you said, where are the

333
00:17:18.000 --> 00:17:20.920
stories being created in a successful way? I think you

334
00:17:21.000 --> 00:17:22.880
know you probably said that in the context of the

335
00:17:23.000 --> 00:17:25.960
theme park ecosystem, But when I heard that, I was thinking,

336
00:17:26.880 --> 00:17:30.119
that's Disney's problem actually is when you said where stories

337
00:17:30.119 --> 00:17:32.960
being created in a successful way? The thing with today

338
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is that the tools have made it so that everyone

339
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can tell stories and those stories can get out to

340
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much more people than they were in the past. You

341
00:17:43.200 --> 00:17:45.079
don't need a printing press to get your story to

342
00:17:45.160 --> 00:17:47.200
a bunch of people, right, you know when Franklin was like,

343
00:17:47.279 --> 00:17:49.599
I'm gonna you know, printing press and not right, I

344
00:17:49.640 --> 00:17:51.640
mean now you can put it out in a tweet,

345
00:17:51.680 --> 00:17:53.920
you can tell it in vertical video. You can do

346
00:17:54.039 --> 00:17:56.079
it in so many different mediums. And I think that

347
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what is done then is there are stories, good stories

348
00:18:00.480 --> 00:18:02.920
popping up in so many different places. So in a

349
00:18:03.000 --> 00:18:07.319
weird way, it's become like Disney's mote is the theme

350
00:18:07.400 --> 00:18:10.440
parks because there are so there's so much more competition

351
00:18:10.599 --> 00:18:14.440
for good stories literally everywhere, like in Reddit and in

352
00:18:14.599 --> 00:18:18.440
fan fiction and anime and in texting and in tweeting,

353
00:18:18.519 --> 00:18:23.400
and now there's a whole booming genre of AI assisted

354
00:18:23.640 --> 00:18:26.960
vertical video dramas that's taking over China. And you're like,

355
00:18:27.240 --> 00:18:30.000
it's the same story, they just shuffle the characters around.

356
00:18:30.359 --> 00:18:32.799
But it's so I think maybe that's what I heard

357
00:18:32.799 --> 00:18:33.960
when when I when I heard you say that, I

358
00:18:34.079 --> 00:18:35.839
was like, you know, it's actually that's the problem with Disney,

359
00:18:35.960 --> 00:18:39.319
is it. Now they're in competition, more competition for storytelling.

360
00:18:39.519 --> 00:18:41.519
Well, and I think that's true. I think that's true

361
00:18:41.559 --> 00:18:44.119
with everybody, and it has kind of become an equalizer.

362
00:18:44.200 --> 00:18:46.759
So I hate to sound like a broken record, but

363
00:18:46.799 --> 00:18:49.680
you still have to find a compelling way to engage

364
00:18:49.720 --> 00:18:53.440
people in a story. Yeah, that's that's that's the bottom line.

365
00:18:53.440 --> 00:18:55.680
And if anybody could find if there is a magic bullet,

366
00:18:55.720 --> 00:18:58.359
if anybody could find how to do that for absolutely everybody,

367
00:18:58.400 --> 00:19:00.880
which I think is impossible, then that would be the

368
00:19:00.960 --> 00:19:06.480
magic bullet is find engaging ways to tell stories. And

369
00:19:06.839 --> 00:19:09.599
you know, the moment, Unfortunately in the industry, the moment

370
00:19:09.720 --> 00:19:13.039
one thing hits and is successful, everyone shifts to try

371
00:19:13.079 --> 00:19:15.200
to mimic it. Everyone shifts to try to make it.

372
00:19:15.480 --> 00:19:18.240
You know, Oh well, it's uh, let's this is something

373
00:19:18.279 --> 00:19:22.039
that k pop demon Hunters. Oh my god, it's blowing up.

374
00:19:22.039 --> 00:19:23.519
We all got to do our own version of K

375
00:19:23.640 --> 00:19:25.599
pop Demon Hunters, and we got to do it the

376
00:19:25.640 --> 00:19:27.480
same way. We got to have catchy songs that people

377
00:19:27.519 --> 00:19:31.319
want to do in self produced content, and that's the

378
00:19:31.400 --> 00:19:34.039
way to success. And they ignore what they were already

379
00:19:34.079 --> 00:19:36.319
having success with and turn their focus to that, which

380
00:19:36.359 --> 00:19:41.440
doesn't make any sense at all. I think it is

381
00:19:41.480 --> 00:19:45.519
important to recognize what's going on. But you need that variety.

382
00:19:45.839 --> 00:19:47.839
You need that variety in the way that the story

383
00:19:47.920 --> 00:19:50.759
is being told because that will help get you in

384
00:19:50.880 --> 00:19:56.160
the hands, minds, and hearts of a much broader audience. Yeah, okay,

385
00:19:57.440 --> 00:19:59.960
let's I don't know if there's the thing way here,

386
00:20:00.000 --> 00:20:01.960
we're just going to talk about weather. There's a seguay

387
00:20:02.400 --> 00:20:05.599
other things going on at Disney. Yeah, yeah, there we go. Weather.

388
00:20:05.799 --> 00:20:08.880
So we have been ok this has been such an

389
00:20:08.960 --> 00:20:11.440
ongoing conversation about what parks are going to do about

390
00:20:11.440 --> 00:20:14.440
weather and summer's seasons coming in whatever. Anyway, Disney's filed

391
00:20:14.480 --> 00:20:17.799
a new patent for a potential solution to the weather problem.

392
00:20:18.079 --> 00:20:20.559
And no, it's not just adding more shade or water.

393
00:20:21.640 --> 00:20:25.960
What it is is a fancy AI thing, I think

394
00:20:26.559 --> 00:20:29.559
sort of. So basically there's a little diagram which y'all

395
00:20:29.599 --> 00:20:32.519
can't see, but I'm looking. I read through the pole

396
00:20:32.559 --> 00:20:36.119
patent document and from what I understand here, it is

397
00:20:37.480 --> 00:20:41.119
interesting because essentially what it's doing is it's supposed to

398
00:20:41.200 --> 00:20:44.799
be on your phone eventually, so whether it's a standalone

399
00:20:44.799 --> 00:20:46.440
app or it's part of the Disney Experience app or

400
00:20:46.480 --> 00:20:48.599
whatever it is, but essentially this is what's happening. It

401
00:20:48.960 --> 00:20:53.279
is going to use data from the local environment, like

402
00:20:53.519 --> 00:20:56.559
data from the park stuff like like nodes around the

403
00:20:56.599 --> 00:21:01.359
park or whatever, combined with like additional information about the

404
00:21:01.799 --> 00:21:02.720
information locally.

405
00:21:02.839 --> 00:21:04.599
So say like we know that the.

406
00:21:06.359 --> 00:21:08.920
Q line for this ride is you know this hot

407
00:21:09.119 --> 00:21:11.160
and it's this long and you know whatever that kind

408
00:21:11.200 --> 00:21:14.559
of data. It's combining that also with information about you,

409
00:21:15.160 --> 00:21:17.680
so biometric data, how old you are, you know, how

410
00:21:17.799 --> 00:21:20.960
whatever it perceives to be about your health condition, your

411
00:21:21.000 --> 00:21:23.559
current temperature, any of that stuff. And then it combines

412
00:21:23.599 --> 00:21:26.559
that with forecasting local weather. So it's looking at three

413
00:21:26.720 --> 00:21:30.480
at different data nodes to build a context picture that

414
00:21:30.640 --> 00:21:33.160
can adjust in real time. And then what it will

415
00:21:33.240 --> 00:21:36.319
do in theory is automatically adjust the plan for your

416
00:21:36.400 --> 00:21:41.680
day based off of how you individually need to maybe

417
00:21:41.839 --> 00:21:43.160
rest or cool down or whatnot.

418
00:21:43.240 --> 00:21:45.000
So this is fascinating.

419
00:21:45.240 --> 00:21:46.640
This is why it's a pattern right because it's like

420
00:21:46.680 --> 00:21:48.599
never been done before, but it's really fascinating to think about.

421
00:21:49.799 --> 00:21:51.559
I could see a world, you know, you could see

422
00:21:51.559 --> 00:21:55.240
a world and where there it's like an extended version

423
00:21:55.319 --> 00:21:59.359
of the Disney Trip Planner where it uses your data

424
00:21:59.480 --> 00:22:01.039
and everything one with you to say.

425
00:22:01.799 --> 00:22:02.680
You should go to.

426
00:22:04.359 --> 00:22:08.359
Living with the land right now, because you're if you're

427
00:22:08.400 --> 00:22:09.839
going to get too hot, you know, in like ten

428
00:22:09.880 --> 00:22:11.480
minutes you're going to get too hot. Or this this

429
00:22:11.680 --> 00:22:13.599
fast pass you're going to or whatever you're doing is

430
00:22:13.680 --> 00:22:15.079
you know, so you should go here and do this

431
00:22:15.279 --> 00:22:17.039
because it's going to be cool, it's going to be inside.

432
00:22:17.079 --> 00:22:19.000
You can decompress for an hour and then you should

433
00:22:19.000 --> 00:22:20.359
go do this. And you could also see how it

434
00:22:20.359 --> 00:22:24.559
would then be able to adjust for per family, so

435
00:22:24.799 --> 00:22:27.400
the kids who have higher heat endurances versus grandma and

436
00:22:27.480 --> 00:22:30.319
grandpa that have lower heat endurances. It could potentially give

437
00:22:30.599 --> 00:22:34.799
entirely different plans or potentially combine everything together to make

438
00:22:34.839 --> 00:22:37.880
sure that grandpa and grandma can actually do you know,

439
00:22:38.000 --> 00:22:41.240
most of the day with everybody. So that to me

440
00:22:41.400 --> 00:22:43.640
is the most interesting part. Where it's able to use

441
00:22:43.720 --> 00:22:47.920
your data combine with data about the park, using like nodes,

442
00:22:48.079 --> 00:22:50.920
combined with weather data to look at the full picture

443
00:22:51.440 --> 00:22:56.279
and predict what's best for you. Right, or they could

444
00:22:56.279 --> 00:22:58.039
build more jade. But I don't know, maybe I'm crazy.

445
00:22:58.799 --> 00:23:02.759
Well again, I'm not sure. I think there's one other

446
00:23:02.880 --> 00:23:04.960
factor that I'm I'm sure they're not going to put

447
00:23:04.960 --> 00:23:08.319
in a press release. But the other factor is how

448
00:23:08.359 --> 00:23:10.200
do we want to move people around the park. Yes,

449
00:23:10.359 --> 00:23:16.240
I mean Disney is not famous for coming up with

450
00:23:16.319 --> 00:23:21.160
these these great plans, these great ideas that went on

451
00:23:21.319 --> 00:23:22.839
the surface, or the way they put the way they

452
00:23:22.920 --> 00:23:25.559
roll them out to the general public is that they

453
00:23:25.599 --> 00:23:30.279
are here to make your day better, which is probably true,

454
00:23:30.720 --> 00:23:34.119
your day easier, your day simpler. Magic bands started. Actually

455
00:23:34.400 --> 00:23:36.440
you've heard me say it before. Magic bands were actually

456
00:23:36.440 --> 00:23:40.240
started as theft prevention, but so it was to save them.

457
00:23:40.960 --> 00:23:44.039
But it's also this also if people choose to follow it,

458
00:23:44.640 --> 00:23:46.640
will you know, if they if they drink the kool

459
00:23:46.640 --> 00:23:50.960
aid that this this almighty AI program knows more than

460
00:23:51.000 --> 00:23:55.880
I do. People will follow exactly where Disney tells them

461
00:23:55.920 --> 00:23:59.200
to go, which means Disney can control the crowds to

462
00:23:59.559 --> 00:24:05.400
attracts that are underperforming, or attractions that have a food

463
00:24:05.440 --> 00:24:09.359
and beverage component to them, or attractions that have some

464
00:24:09.519 --> 00:24:12.519
sort of upsell component to them. And I don't want

465
00:24:12.519 --> 00:24:17.000
to sound hyper hyper critical of this, because I think

466
00:24:17.200 --> 00:24:19.720
anything you can do to help mitigate weather is fine.

467
00:24:20.200 --> 00:24:22.279
But I still go back to what Philip was saying,

468
00:24:23.559 --> 00:24:26.960
This is lovely now let's build more shade. Yeah, you know,

469
00:24:28.079 --> 00:24:30.599
and it's not just Disney. I mean, obviously the key

470
00:24:30.599 --> 00:24:33.960
offender in Florida right now is epic. So just make

471
00:24:34.000 --> 00:24:37.240
it it's it's Florida. It's going to rain, it's going

472
00:24:37.319 --> 00:24:40.319
to be sunny, and it's going to be hot and humid.

473
00:24:40.799 --> 00:24:43.200
You need to just build your parks with that in mind.

474
00:24:43.359 --> 00:24:44.799
I mean, we're seeing it in the Middle East over

475
00:24:44.839 --> 00:24:47.480
and over and over again. The outdoor parks are closing,

476
00:24:47.920 --> 00:24:51.200
the indoor parks are thriving, you know, or expanding. I

477
00:24:51.240 --> 00:24:54.000
won't say they're thriving at the moment, but because that's

478
00:24:54.359 --> 00:24:56.880
way that's way down the way down the road. But

479
00:24:58.200 --> 00:25:01.759
they're not closing. They're still open, and the other ones

480
00:25:02.119 --> 00:25:06.359
are either have either closed, sold or are struggling to

481
00:25:06.440 --> 00:25:10.200
stay open. So, you know, even Disney's going to build

482
00:25:10.200 --> 00:25:13.400
indoors in the Middle East. So just imagine this is

483
00:25:13.480 --> 00:25:16.480
you know, and people don't realize it, but through the

484
00:25:16.599 --> 00:25:20.319
vast majority of the year, temperatures can get to one

485
00:25:20.400 --> 00:25:24.319
hundred and ten to one hundred and twenty, certainly in

486
00:25:24.359 --> 00:25:27.440
the summer, and then even in the spring and winter

487
00:25:28.160 --> 00:25:30.799
it's still in the eighties and nineties and the sun

488
00:25:30.920 --> 00:25:40.119
is brutal, So they're actually building the parks dictated or

489
00:25:40.519 --> 00:25:46.039
designated dictated by the weather. So yes, I think this

490
00:25:46.200 --> 00:25:49.039
is lovely. I think this is a really nice way

491
00:25:49.160 --> 00:25:51.440
for Disney to say, we just want to make sure

492
00:25:51.480 --> 00:25:54.079
that we are using all the technology we have to

493
00:25:54.160 --> 00:25:56.640
make certain that your day is going to be right

494
00:25:56.759 --> 00:25:58.559
for you based on the weather, based on all of

495
00:25:58.599 --> 00:26:01.039
the elements, all the information that feeding into it, and

496
00:26:01.119 --> 00:26:03.200
then it's going to spit out what your day should

497
00:26:03.200 --> 00:26:04.640
be and it's going to change it in real time

498
00:26:05.079 --> 00:26:07.119
based on you know, how the weather changes. Because I mean,

499
00:26:07.279 --> 00:26:10.480
if you've ever visited Orlando, Florida, it can be raining

500
00:26:10.559 --> 00:26:12.759
on one side of the car and Sonny on the other.

501
00:26:13.920 --> 00:26:18.200
So it it it needs this kind of of you

502
00:26:18.240 --> 00:26:20.559
know when when Philip was saying nodes around the park.

503
00:26:20.680 --> 00:26:25.279
It needs this kind of real data gathering in real

504
00:26:25.359 --> 00:26:28.119
time in the real location. You can't just rely on

505
00:26:28.160 --> 00:26:30.880
the weather because the weather will say it's a thunderstorm

506
00:26:30.920 --> 00:26:33.400
and you'll look outside and you'll go, no, it's still

507
00:26:33.440 --> 00:26:37.400
cloudy over there, but right here it's not. So Yeah,

508
00:26:37.839 --> 00:26:39.960
like I said, I think this is this is a

509
00:26:40.000 --> 00:26:43.160
way for them. Now I'm really gonna sound cynical. This

510
00:26:43.319 --> 00:26:44.880
is a great way for them to go back to

511
00:26:45.000 --> 00:26:47.000
stockholders and say, look, this is what we're doing to

512
00:26:47.319 --> 00:26:48.359
help with the weather situation.

513
00:26:48.640 --> 00:26:52.480
Yeah, well I hadn't. I hadn't thought about that. That

514
00:26:52.799 --> 00:26:55.279
makes a lot of sense, But I was also thinking

515
00:26:55.400 --> 00:27:01.440
it could be a way. Well, it's like, I don't

516
00:27:01.480 --> 00:27:04.920
know that I can see a lot of situations where

517
00:27:04.960 --> 00:27:07.759
this is really useful, even if it just would tell

518
00:27:07.759 --> 00:27:10.039
you what areas are raining, and what rides are hoping

519
00:27:10.079 --> 00:27:11.920
and what rids a I mean, there's some basic information

520
00:27:12.000 --> 00:27:14.079
that would be helpful to everybody that you could get

521
00:27:14.079 --> 00:27:15.759
at a glance instead of having to walk up all

522
00:27:15.799 --> 00:27:17.759
the way to the place in question because the parks

523
00:27:17.759 --> 00:27:19.720
are so big there in Florida.

524
00:27:19.799 --> 00:27:23.160
But it's right, never go down at major parks, yet

525
00:27:23.279 --> 00:27:23.920
never happens.

526
00:27:25.279 --> 00:27:28.400
It's also one of those things that I was thinking, like,

527
00:27:29.960 --> 00:27:32.200
this almost is like a marketing problem also they're trying

528
00:27:32.240 --> 00:27:33.119
to solve in.

529
00:27:33.200 --> 00:27:34.920
A way where it's just.

530
00:27:37.119 --> 00:27:39.839
You know, I don't know how to say it, but

531
00:27:40.079 --> 00:27:42.960
it's like I think they're they're trying to say, well,

532
00:27:43.000 --> 00:27:44.680
you should go over here because it's shaded, or any

533
00:27:44.720 --> 00:27:47.119
of those things, and or or because this ride is

534
00:27:47.160 --> 00:27:49.599
indoors or there's air conditioning here or whatever. And it's

535
00:27:49.680 --> 00:27:53.839
like that could just be like a marketing message, right,

536
00:27:53.920 --> 00:27:55.359
Why does it have to be in a whole app

537
00:27:55.440 --> 00:27:58.119
and then the whole idea, which's a little to me.

538
00:27:58.200 --> 00:28:00.680
It's interesting that the first of all, and it's presuming

539
00:28:00.759 --> 00:28:02.640
that everyone who needs this is going to be using

540
00:28:02.680 --> 00:28:04.960
it and also giving it the biometric data, which we

541
00:28:05.079 --> 00:28:07.319
know doesn't happen. We know there's usually one person in

542
00:28:07.359 --> 00:28:09.039
the group that does everything and no one else even

543
00:28:09.119 --> 00:28:11.039
has the app. So I'm not sure how useful that's

544
00:28:11.039 --> 00:28:12.359
going to be. It's gonna be tied to that one

545
00:28:12.359 --> 00:28:14.279
person and not Grandma because Grandma's not going to be

546
00:28:14.319 --> 00:28:15.759
the one tied into the app. She's not going to

547
00:28:15.799 --> 00:28:17.799
be using the app. I'm just I'm just I'm I

548
00:28:17.839 --> 00:28:19.599
don't know about that. And it also to me, it's

549
00:28:19.680 --> 00:28:21.480
like this is almost more like they're trying to solve

550
00:28:21.519 --> 00:28:23.920
a marketing program, a marketing problem with AI, Like the

551
00:28:23.960 --> 00:28:26.799
marketing problem is like make sure that people know where

552
00:28:27.039 --> 00:28:29.880
what rides hyper conditioning, where if they need to cool down,

553
00:28:29.920 --> 00:28:32.319
they can do that, and then it's like trust people

554
00:28:32.440 --> 00:28:34.839
to know that when they are feeling like they're going

555
00:28:34.920 --> 00:28:39.480
to have heat stroke, that they will stop walking in

556
00:28:39.559 --> 00:28:43.119
the sun or carry an umbrella or something. Right, you know,

557
00:28:43.200 --> 00:28:46.400
I think I think, to me, where that's the to me,

558
00:28:46.480 --> 00:28:48.079
that seems like a simpler way to do it. Is

559
00:28:48.799 --> 00:28:52.400
that attacking that portion of it? But maybe you're right,

560
00:28:52.480 --> 00:28:54.680
maybe it is actually really just about moving people around.

561
00:28:54.799 --> 00:28:57.000
But then again, if again, if only one person in

562
00:28:57.000 --> 00:28:57.759
a group is using.

563
00:28:57.599 --> 00:29:00.400
The app, is even really going to I don't know, well,

564
00:29:00.559 --> 00:29:02.279
And you have to kind of look at in a

565
00:29:02.359 --> 00:29:06.079
family group, if you say you have your your we'll

566
00:29:06.119 --> 00:29:08.200
go with the standard. Say you've got mom, dad, two kids,

567
00:29:09.480 --> 00:29:13.599
who's going to be using the app? Which one of them? Mom? Right? Okay?

568
00:29:14.039 --> 00:29:16.000
So and it's great because moms are the ones who

569
00:29:16.039 --> 00:29:18.480
makes the decisions anyway. Moms are the ones who decide

570
00:29:18.480 --> 00:29:20.279
when you have lunch. Moms are the ones who decide

571
00:29:20.480 --> 00:29:23.519
which attractions are too much for the little ones. Mom.

572
00:29:23.799 --> 00:29:27.039
Mom is the And again I know we're gonna get

573
00:29:27.079 --> 00:29:29.000
we're gonna get letters, and people are gonna say no, no,

574
00:29:29.160 --> 00:29:33.000
nowa day no. But it's generally speaking, if you can

575
00:29:33.079 --> 00:29:34.759
win mom over, you can win the family over. So

576
00:29:34.839 --> 00:29:37.640
it's like a planning assistant for mom. It's a planning

577
00:29:37.640 --> 00:29:40.839
assistant for mom, assuming that mom is the one that's

578
00:29:40.920 --> 00:29:45.880
using the app. I if you can get all the

579
00:29:45.920 --> 00:29:48.960
biometric data, that's great, that's wonderful. Then you have to

580
00:29:49.000 --> 00:29:50.400
make sure that mom is going to listen to what

581
00:29:50.480 --> 00:29:53.400
the app tells her to do. That's true, you know,

582
00:29:53.880 --> 00:29:55.599
you really now if they really want to take this

583
00:29:55.680 --> 00:29:58.200
to the next level. And again this is just coming out,

584
00:29:58.240 --> 00:30:00.920
but here's for all the disa any folks who are listening.

585
00:30:02.359 --> 00:30:05.160
The next thing to do is, in order to genuine

586
00:30:05.319 --> 00:30:09.160
to genuinely move people from one location to another, give

587
00:30:09.200 --> 00:30:13.039
them incentive to do it. Incentivize the app. So it's like,

588
00:30:13.400 --> 00:30:15.799
now is the time. Now is the time for you

589
00:30:15.920 --> 00:30:18.519
to sit down and have a bite to eat, because

590
00:30:18.519 --> 00:30:20.680
you've been walking around for three hours. We will give

591
00:30:20.720 --> 00:30:23.440
you a for the next forty five minutes. We'll give

592
00:30:23.440 --> 00:30:25.680
you a fifteen percent discount at this restaurant and this

593
00:30:25.759 --> 00:30:28.119
restaurant which you're sitting down. That's cool. I like that.

594
00:30:28.440 --> 00:30:32.359
See that would starts incentivizing, so that would work, or.

595
00:30:33.880 --> 00:30:36.960
Just a sign that's like free ac this way, you know,

596
00:30:37.079 --> 00:30:39.119
but disneyfied so that it's you know, within.

597
00:30:39.000 --> 00:30:40.599
But again, if you really want them to, if you

598
00:30:40.640 --> 00:30:42.480
really want to move them around the parks to get

599
00:30:42.519 --> 00:30:44.759
into places where they will be more comfortable. Yeah, they

600
00:30:44.839 --> 00:30:47.160
have to have some sort of incentive other than I

601
00:30:47.319 --> 00:30:51.359
recommend that you go here. Yeah. So that's that's that's

602
00:30:51.480 --> 00:30:54.440
my two cents and and that's our thirty minutes. So

603
00:30:54.559 --> 00:30:57.319
we're we're done. We're done with this show for the week.

604
00:30:57.359 --> 00:30:59.720
That would buy very quickly, actually, or I slept through

605
00:30:59.720 --> 00:31:02.640
half of it and missed it. I don't know. But anyway, guys,

606
00:31:02.799 --> 00:31:05.519
thank you so very much, really do appreciate it. A

607
00:31:06.240 --> 00:31:08.160
couple of people have been asking where do you get

608
00:31:08.200 --> 00:31:11.759
your own spinach espresso stuff once again at zazzle dot com.

609
00:31:11.960 --> 00:31:14.480
Just go to zazzle dot com search Spinach Espresso and

610
00:31:14.559 --> 00:31:16.880
you'll see the stupid stuff that I put up there. Anyway,

611
00:31:17.240 --> 00:31:19.880
once again on behalf of Philipernandez with Gantam Lighting and

612
00:31:19.920 --> 00:31:22.559
Control and myself Scott Swinsa with Scott Swinson Creative Development.

613
00:31:22.680 --> 00:31:24.720
This is Green Tag Theme Park in thirty and we

614
00:31:24.799 --> 00:31:26.200
will see you next week