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Oh my gosh. From our studios this week again in
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Tampa and Orlando.
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This is green Tag Theme Parking thirty.
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I'm Philip and he is Scott Swinton of Scott Sweatson
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Crea Developments. On green Tag, we look at the top
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news each week in theme parks and discuss why it
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matters to business professionals. And this week is our five
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year anniversary.
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Wow, I know. So that means, let's see fifty two
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weeks a year, five years. Dang, we've done a lot
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of shows.
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We've done a lot of shows. Yeah, we have not
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missed a week and they've all been new content. Yeah,
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it's not. Yeah, I mean we did a few. Sometimes
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we do some pre recordings here and there, but we
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haven't like busy because we're both busy professionals. That's why Philip, Okay, well,
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maybe I don't know what I have or we just
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weren't available. I'm back in Florida after having gone to
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Halloween Horn Nights in Hollywood, and now I'm back here.
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And I just occurred to him in the Yes, this
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is our five year show. We started in twenty twenty
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on September sixth in twenty twenty, and we have been
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going on since then. We've talked about everything, you know,
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the shutdowns and the and posts.
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And balloons and streamers and stuff.
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But I don't know, I'm sorry.
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Can you do that in post? Could you just add
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balloons and streamers and post Philip, Yeah, just imagine it.
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Hold on, We'll just pretend that there's like balloons and
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streamers dropping. Oh this is so exciting. Look at all this. Wow.
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So I thought about doing the show where we talk
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about lessons or you know, any of that stuff, but
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there's always news. And I think this week's news was
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interesting enough that we already started like talking before the show,
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and so it's just it's an interesting thing. So this
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week we're gonna do a little bit of a mash
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up of things that all have to do with recent
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safety incidents at the Empire.
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And I think that that's a good you knows as
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a fifth anniversary show, I think that's a good thing,
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a good topic to talk about because again, throughout the
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last five years, we have mentioned safety and execution over
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and over and over and over and over and over again.
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So to focus on safety, and we will also get
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into you know, how can how can safety be appropriately executed?
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In the in a an experience or an attraction. So yeah,
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I think it's I think it's a good weighty topic
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to talk about on our five year because it kind
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of reinforces our commitment and should be everyone in the
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industry's commitment to recommending good safe practices that you know,
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end up not only avoiding guest injuries, avoiding any sort
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of guest situation, but from strictly a business standpoint, avoiding
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any sort of lawsuit, litigation, or the absolute destruction of
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your attraction or experience, because that can happen if you're
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if a safety issue comes about. There are more than
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enough theme park rides, more than enough theme park experiences
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that have literally shut down because of a safety infraction.
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So let's talk about the most recent and the most current.
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And Scott is a safety expert, and I'm just here
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to talk about things. But so so, as I mentioned,
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I went to the opening of Halloween Horn Nights in Hollywood,
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and then I came back here to visit this Horror
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Nights again for reasons unknown, but it to me, I
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thought this year, we already talked about that, We did
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a whole episode last week about it, and I just
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want to say that I've been watching as the crowds
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dial a little bit down, and to me, I still
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think that the first of all, the food is still
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at both parks enormously successful. Like I would not be
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surprised if that food program is probably the thing that's
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bringing them the most money this year, just because of
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how both again both parks have such a robust food offerings,
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and then they had the dining pass or testing in Hollywood,
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so it really is like a food festival. And I
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think that if you could add a food festival to Halloween,
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it's like it's like, hmm, what could you do to
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make more money? I know, at a food festival to
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Halloween Horne.
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And that's exactly right. You know, it goes down to
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have we tapped out the market? Can we expand our
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market anymore? And if so, where do we look? And
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you know, they can only get so blood, guts and gory,
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they can only get so many haunts in so many houses,
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in only so many scare zones in so let's look
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at Hey, wait a minute, maybe grown ups would like
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to eat something. Maybe we can tap into a different
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market if we, you know, get those people who are
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interested in Halloween but more interested in cool food, or
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people who want to do Halloween but want something that's
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a little bit elevated from a food standpoint, from a
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culinary standpoint. And those are the people, by the way,
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who have the money to spend on the extra things.
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So it like, Yeah, it sounds like a really wise choice.
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It sounds like something that you know, many parks have
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talked about over the years. How do we expand without
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without impinging upon our current core audience.
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Yeah, and I do want to say I think again,
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like Scott just mentioned, this is a good practice. We've
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been talking about it for a while. It's a new
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ish trend, but iopas also identified it. We talked about
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it in our Outlook twenty twenty five outlook before. I mean,
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we've talked about this as an emerging trend, and the
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data also backs it up. I just want to put
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an asterisk on that and say, you still have to
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be reasonable within your target market and within your your
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park and the you know, basically where the economic status
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of your attendees. Because I am actually shocked at how
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expensive the food is at Orlando and it's and whenever
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food at a food vestal is more expensive than Epcot.
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I think you have a problem. And I think the
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only reason I think that it's sustainable in the Halloween
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horonites examples what we talked about in the last show,
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which is just the brand and just the crazy fanaticism.
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But I think that if you were a zoo that
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was doing a Halloween thing there's special food, I'm not
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sure you could quite stretch it that far because each
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each dish, right, I mean it's like the cup cupcake
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is twelve thirteen dollars, right, a slice of pizza is
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fifteen dollars.
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I mean that's that's like, I don't think you.
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Could stretch it that far without the kind of the
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brand mystique you know, behind it.
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And then and it's also it's also what is the
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what is the event? What are the other costs surrounding
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the event? You know you mentioned a zoo Zoo Tampa
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several years ago actually did a dining guide for their
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Halloween event.
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Yep, I remember this, Yeah, and it was.
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And it was really successful. I mean they did a
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really nice job. But to your point, they they kept
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it affordable or they kept it I mean it was
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probably there are probably some people who went to zoo Tampa,
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who thought, gosh, that's that's kind of pricey, but you
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couldn't get the bat wings or the monster cupcakes or whatever.
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You know, Indianapolis Zoo did the same thing. They they
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did a some some event only culinary ideas. I always
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whenever I pitch any new festival, whether it's Christmas or
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Halloween or Summer or whatever, I always include culinary and
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merchandise suggestion simply because I think it makes it for
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a more rich and robust experience from a creative standpoint.
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But it's also a way to make the experience more
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sustainable financially, because you can continue to elevate. So I
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think your point is well taken, Philip, and that is
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you have to make certain and I won't even say price,
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I will say value, because you can be cheap as heck,
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but if the stuff looks and tastes like crap, no
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one's gonna buy it. So you have to make certain
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that the value is there, and you have to make
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certain that it does it's a value that falls within
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the spending demo of your core audience.
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Yeah.
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Yeah, So all that being said, wrapping around to safety now.
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So the article that I think we'll link to is
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from Disney Dining dot com and the title is Universal
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dives headfirst into crisis after Halloween horrnine's disaster, So that's
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definitely on the clickbait region. The different things they mentioned
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in this article is about the food and about it
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running out. We mentioned that already last week's episode about
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the premium Scream Night and how many people were there,
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which we talked about last time. They talked about the
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idea that the frequent fear passes with Express were sold
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out and have been sold out for a while since
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since opening weekend, which I think happens every year, so
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I'm not sure.
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I mean, I don't remember. Honestly, I don't remember. I
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don't remember that.
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But anyway, if you think about it, that means there's
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already a ton of people with Express that are just
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recycling every night. And we've talked about that before, because
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we've talked about how if the line is ninety one
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hundred and eighty, Express is ninety already because there's so
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many Express.
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Well, and I guess my question is, I don't know
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what sold quote unquote sold out means.
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Correct?
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Where are you capping it? You know? What is the
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cap if you're only selling one hundred and it's sold out,
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then gosh, that's a great value and that's a wonderful thing.
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If there's ten thousand or one hundred thousand and you're
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sold out, that means it has very little value. So
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you have to figure out what that what that cap
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is where you know, here's my This has always been
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my feeling. It is completely fine to quote unquote sell
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out of any sort of premium experience, of any sort
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of of guest experience in general, as long as the
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cap that makes it sold out is reasonable and doesn't
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impact do you know, you're you're getting what you're paying for.
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In this article they talked about you know, they reference
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guests who are saying they'll never do it again. They
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felt cheated. They you know, they still had to wait.
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They barely got through all the houses and they had
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the premium pass, which.
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Which is what I talked about. We talked about that.
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I was there and the only thing, you know, the
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only thing they said that was premium was the price.
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So you know, it's it's one of those things. I
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guess My point is, Philip there, it's not just you,
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because you know you're grousey. You you gribe that truth.
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But this is a bunch of people. This is a
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bunch of people who who may or may not have
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the same level of experience that you do when it
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comes to attending houted attractions. And you know, it's it's
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one of those situations that it's okay to sell out
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as long as you're not a sellout. Yeah you know,
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I mean, yeah, you can get greedy. Once you get greedy,
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then it starts to have diminishing returns. And according to
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this article, there are many guests at Halloween Hornets in
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Orlando that believe that it's already that it's hit that point.
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Yeah, and I think we will again. We talked about
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this last week. But the only way to know, I mean,
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you just people have to start not going right, just
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like the Disney thing, right every we've talked about it
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since since we started the show. Again, another theme of
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the show since we started the show has been prices
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continually going up at Disney and Genie Plus and all
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all the up charges and all these things, and it
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still sells out.
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So I think that's.
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The the challenge we've been coming to more and more, right,
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is I think the people that are more in the
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park fans to have seen it as more unaffordable.
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But again, the personn't really want us.
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They want the people who are willing to spend a
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lot more because they're only going to go once every
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ten years.
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You know, look how many times have you been to
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Horrnites this year?
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It's exactly so they still get you.
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And we said here and talk about it. It's too expensive,
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so exactly, that's exactly the point. Yeah, that's so, I mean,
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but all that aside.
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It's not too expensive. That's what I'm saying. It's not
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too expensive.
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Yeah, and I think it's just going to continue. I
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don't think they're going to change anything, is my point.
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They're not gonna change anything until something tanks. But all
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that aside to the safety thing. So I think the thing,
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aside from the food that has been the most successful